Successful transport decision-making - Osmose
Successful transport decision-making - Osmose
Successful transport decision-making - Osmose
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Practical information<br />
Who is responsible for managing<br />
the engagement process?<br />
Managing an engagement process<br />
There are many things to take into consideration when managing the engagement process. Selecting the appropriate<br />
engagement techniques is only one aspect of managing the engagement process. Also consider aspects of the following:<br />
Project management<br />
Manage the engagement process<br />
flexibly, since issues may evolve and<br />
ensure that any statutory, social and<br />
legal requirements are covered.<br />
Planning for<br />
engagement activities<br />
Review the extent of planned<br />
engagement activities and balance<br />
transparency, openness and level of<br />
active participation against the level<br />
of stakeholder concern or interest.<br />
Engagement team<br />
Ensure continuity of key skilled staff<br />
throughout the engagement process.<br />
What availability is there of any<br />
back-up staff in case of unforeseen<br />
circumstances?<br />
Media<br />
How will the media be involved in<br />
the <strong>decision</strong>-<strong>making</strong> process?<br />
Review the history of media<br />
involvement and the<br />
appropriateness, timing or extent of<br />
any planned advertising, media<br />
briefings or press releases.<br />
The process itself<br />
The individual exercise or programme of involvement<br />
achieves its objectives:<br />
- The participants understand the objectives<br />
- The participants feel it achieved its objectives<br />
The individual exercise or programme of involvement<br />
provided all participants with equal opportunity to<br />
participate;<br />
The target audience was reached;<br />
The timetable was clear and kept to;<br />
The selected methods were appropriate for the<br />
objectives; and<br />
Suitable feedback was given.<br />
Assessing an engagement process<br />
Managing resources<br />
Estimate costs for the engagement<br />
process. Be aware of the results of<br />
the activities and how these impact<br />
on the project. This might have<br />
implications for future budget<br />
allocation.<br />
Marketing<br />
Assess stakeholder expectations<br />
against project goals for congruence<br />
or potential conflict, and identify any<br />
gaps or shortfalls. What marketing<br />
techniques (if any) should be used?<br />
The <strong>transport</strong> outcome<br />
Stakeholders percieve thmselves to have had an<br />
impact on policy-<strong>making</strong>:<br />
- Participants feel they have gained from the process.<br />
- Participants feel they had an effect on the <strong>transport</strong><br />
<strong>decision</strong>-<strong>making</strong> process;<br />
Proposals were actually altered as a result of the<br />
engagement activities;<br />
The engagement activities led to a review of particular<br />
aspects of the project; or<br />
The <strong>decision</strong>-maker was influenced by views given.<br />
The project manager of the <strong>transport</strong> project is<br />
responsible for the management of the engagement<br />
process. In some cases, however, there may be a<br />
dedicated staff member that is responsible directly for<br />
the day-to-day management of all engagement<br />
activities.<br />
Who participates and how?<br />
In managing the engagement process it is important<br />
that all stakeholders, both internal (e.g. politicians)<br />
and external (e.g. local residents) to the organisation<br />
are engaged with on a regular basis. The strength of<br />
a good engagement process is the transparency of<br />
the actual process itself.<br />
What skills are required?<br />
Outlined in FS 5 Project manager and FS 10 Skills,<br />
are some of the specific skills that are required to<br />
manage an engagement process. However, one skill<br />
that is critical to oversee the management of an<br />
engagement process, is the skill to ‘LISTEN’. It is<br />
important to ‘hear’ the views of stakeholders and to<br />
incorporate these into the <strong>transport</strong> <strong>decision</strong>-<strong>making</strong><br />
process at all key <strong>decision</strong> points.<br />
How is it used with other techniques?<br />
All details provided in the project management fact<br />
sheets in Volume 2 of this handbook, are relevant to<br />
the management of the engagement process, either in<br />
terms of necessary project management skills (FS1 to<br />
FS37), or the particular engagement techniques that<br />
might form part of the engagement process (FS 38 to<br />
FS69).<br />
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T4<br />
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