NO. 13 | OCTOBER 2009
watt’s new ++
Heading for the
future of lighting.
The good old incandescent lamp is going.
Cutting-edge LED technology is coming.
The incandescent lamp has finally earned its place in the
history books, but LED technology is already writing the
next chapter. We have been a very busy team of authors
with our innovative OSRAM PARATHOM ® LED range, which
includes in particular two new bright lights in the LED firmament:
OSRAM PARATHOM ® Classic A 40 and OSRAM
PARATHOM ® Classic B 25. They come in exactly the same
shapes as traditional candle and incandescent lamps, which
means that there are no longer any obstacles to overcome.
Quite the opposite in fact – your customers can only benefit.
OSRAM PARATHOM ® produce a very pleasant warm white
lighting color and contain no mercury or UV radiation. Compared
to traditional incandescent lamps, they consume up
to 80 percent less energy, which will make your customers
happy, as well as benefit the environment. And not just now,
but in the long term as well, because these lamps have a life
expectancy of up to 25,000 hours. Everything looks good in
an OSRAM PARATHOM ® light, particularly the future.
The best strategy again
a brilliant argumentatio
Warm Comfort Light: OSRAM invents the energy-saving
Poor light, awkward shapes, slow ignition: there are many prejudices
against energy-saving lamps. And all of them are wrong! The OSRAM
DULUX ® family finally brings some much-needed enlightenment:
I hope you have a good start to the New
Year. Too early? No, because this fall and
winter, we will see the start of a new era in
the lighting market. The ban on incandescent
lamps is about to come into force and
the market will be revolutionized. We are
already seeing the initial results.
• Warm Comfort Light – the brand-new lighting color from OSRAM that
gives a sense of well-being. As the first ever supplier of these lamps,
OSRAM brings a great combination of pleasant lighting color and huge
energy savings to the market. And it goes without saying that these
lamps also come in the same shapes as the old incandescent lamps.
• Quick Light technology: the light switch was invented so that you could
get light at the flick of a switch. This is exactly what happens with OSRAM
DULUX ® Superstar and OSRAM DULUX ® Intelligent:
The revamp of the OSRAM DULUX ® energysaving
lamp range was a complete success.
The new packaging design not only saved
space on your shelves, but also filled your
customers’ carts – thanks to new lighting
colors, such as the lovely Warm Comfort
Light, and an almost unlimited choice of
shapes and sizes. We fully expect this success
to continue. Due to its huge popularity,
we have decided to continue the OSRAM
bar code collection campaign. This time, we
have a particularly brilliant mind to inspire
your customers to take part. Who is it?
That’s something you’d best read for yourselves.
Finally, what’s the best way of increasing
sales? By using the speed of light, of
course. OSRAM and Paramount Pictures
have teamed up to launch special OSRAM
multipacks with a great competition to celebrate
the release of the new Star Trek film
on DVD and Blu-ray. This should be just as
exciting for you as for thousands and thousands
Successful retailers need to be at
least as smart as their customers.
The OSRAM bar code collection campaign continues.
OSRAM ENERGY SAVER lamps are made for the future. They save the environment,
save customers money, and enable them to earn some fantastic rewards.
Given that saving energy is quite simply a clever thing to do, we’re giving customers
the opportunity to win a DVD outlining the ideas of a clever mind: the documentary
“An Inconvenient Truth” by Al Gore. OSRAM isn’t just a treat for the
eyes, but also for the mind. Further useful information can be found at:
I hope you enjoy reading this newsletter
and wish you a Happy New Light Year.
Hier verschwenden Sie Energie!
Kaufen Sie lieber eine Energiesparlampe.
amp that gives a sense of well-being.
full lighting power in the shortest time possible.
• Perfectly formed: classic, stick, reflector, or modern
twist shapes – for each old socket there is
a new lamp from the comprehensive OSRAM
DULUX ® family to fit it.
• Advertising star: it’s no secret – if you want to
sell something, you need to advertise it. And if
you want to sell a lot, you need good advertising.
We have produced an in-store TV ad that
will convince even the remaining reluctant few
at the POS. Treat yourself to an ad break:
The blockbuster at the POS:
the great OSRAM
© 2009 PPC. TM & © CBS. All Rights Reserved.
OSRAM DULUXSTAR ® has landed,
right on time for the ban on
incandescent lamps and the Germany-wide
release of Star Trek 11
on DVD. The lamp is being sold in
special multipacks at the POS,
and is decorated with Star Trek
The lamp will enable your customers
to enjoy the light they’re used to
from an incandescent lamp but
with the added extra of cuttingedge
And this isn’t the only thing they
can look forward to! Flat-screen
televisions, telephones, laptops …
the packaging will attract customers
with prizes that will make
them jump so high for joy that
they might as well be on a flight in
outer space themselves. But
what’s in it for you?
Beam yourself up to
to find out.
LED designs by childlike minds inspire children’s
OSRAM BeetLED and OSRAM ORBIS ® : new lights for children’s bedrooms.
Busy little pixies, flying dragons, and fairy kings in grass green colors … The most amazing
things can happen at night in children’s bedrooms. And in the heads of OSRAM lighting designers
as well, it would seem. Our creative designers have used their imaginations to come
up with two amazing nightlights: a fun plump ladybird light and an LED moon rocket. It really
is inspiring that such a magical design can be so many things in one package: a pleasant
sleep-inspiring glow that gently casts out nightmares. An integrated security light ensures
that no one stubs their toes in the dark. And if something’s the matter, Mummy and
Daddy can use the torch function to see what all the fuss is about. Ah, to be a child
or a lighting designer – that would be the life!
199R106GB 10/09 XXX OSRAM CRM&S MK AB Subject to change without notice. Errors and omission excepted.
CRM&S MK AB
CRM&S MK AB, Hellabrunner Str. 1,
81543 Munich, www.osram.com
Springer & Jacoby Werbeagentur GmbH & Co. KG
Poststrasse 20, 20354 Hamburg, www.sj.com