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www.vikingtoys.se<br />
The <strong>Viking</strong><br />
philosophy<br />
Keeping children safe is top priority for all parents. That is why our<br />
mission for more than 35 years has been to design, manufacture<br />
and sell the safest and highest quality toys possible. Their simple,<br />
chunky design makes them favorites of<br />
all children from 1 year onwards. Soft<br />
yet strong, they withstand rough<br />
handling for generations of play,<br />
plus they are dishwasher-safe<br />
for easy cleaning.<br />
Safe toys make kids<br />
and their parents happy!<br />
Welcome<br />
<strong>Viking</strong> <strong>Toys</strong> design and manufacture safe, lasting toys<br />
of high quality. We know that children as well as parents<br />
appreciate our products. After all, lasting toys mean lasting<br />
play! Many years in the toy business have taught us a great<br />
deal about how children play and what parents value. This<br />
guides us in our development efforts and characterizes our<br />
products.<br />
Along with our five S:s, (Safe, Soft, Strong, Simple and Silent)<br />
this has contributed to the fact that our toys are available<br />
all over the world today. With our toys we wish to stimulate<br />
children’s imagination and encourage them to evolve their<br />
playing independently. Hopefully, we have contributed to<br />
a more playful world!<br />
Daniel, Gösta, Maria & Martin<br />
<strong>Viking</strong> <strong>Toys</strong> office and warehouse in Sweden<br />
Factory in Thailand, T.T. Technoplast Co., Ltd.<br />
Contents<br />
<strong>Viking</strong>’s five S’s 4<br />
The <strong>Viking</strong> design 6<br />
Customers comments 7<br />
Mini Chubbies 8<br />
Chubbies 12<br />
Maxi 18<br />
Volvo 23<br />
Cute Cars 24<br />
Midi 26<br />
Jumbo 29<br />
Jumbo with figures 32<br />
Jumbo Planes 38<br />
Super with figures 40<br />
Multiplay 42<br />
Boats 46<br />
<strong>Viking</strong> City 50<br />
<strong>Viking</strong> City Road System 58<br />
Gift boxes 61<br />
Clear gift boxes 70<br />
Blister Packs 73<br />
Mini Bucket 74<br />
Small Buckets 75<br />
Large Buckets 78<br />
Displays 81<br />
Construction 86<br />
Playmat 88<br />
Dining set 90<br />
Clock 91<br />
Games 93<br />
SP-material 96<br />
Item index 97<br />
Friends 98<br />
Map 99<br />
22 | | <strong>Viking</strong> <strong>Toys</strong> <strong>2011</strong><br />
<strong>Viking</strong> <strong>Toys</strong> <strong>2011</strong> | 3