PDF Panasonic- Olympics 2016 PR

Panasonic PBITS HQ:
Andoni Larrucea
European Communications Manager
Tel: +49 611 235 481
E-mail: andoni.larrucea@eu.panasonic.com
For Immediate Release
Panasonic P2 HD Equipment Captures the Passion of the
Beijing 2008 Olympic Games, the First HD Olympics Ever
AMSTERDAM — 12th September 2008 — All the sports action at the Beijing 2008 Olympics
were captured for the first time in high-definition with digital broadcast equipment from
Panasonic, including its popular solid-state P2 HD series, DVCPRO VTRs, systems cameras,
and production monitors.
Beijing 2008 was the first time in history that the Olympic international broadcast signal was
produced entirely in the high-definition (HD) standard (1080/50i), making Beijing “the first HD
Olympic Games”. As the top sponsor for the Olympic Games in the category of video and audio
equipment, Panasonic provided the largest supply of digital electronics, including professional
broadcast equipment, ASTROVISION large-screen display systems, RAMSA series professional
audio systems, plasma displays, DLP projectors, CCTV cameras, and set-top boxes.
Working with the International Olympic Committee (IOC), the Beijing Organizing Committee for
the Games of the XXIX Olympiad (BOCOG), and the Beijing Olympic Broadcasting Co. Ltd.
(BOB), Panasonic provided more than 100 camcorders, including solid-state P2 HD AJ-
HPX3000 and AJ-HPX2000 models; 250 recorders, including the P2 HD AJ-HPM110 P2 Mobile;
and approximately 1,500 production monitors. The equipment was utilized by the International
Broadcasting Center (IBC) and other broadcasters as the official broadcasting equipment for
Beijing 2008.
Panasonic’s ASTROVISION screens were used in conjunction with its RAMSA audio equipment
in the opening and closing ceremonies held at the National Athletics Stadium, commonly known
as the Bird’s Nest, delivering the highest quality video and sound to every corner of the stadium.
More…

Panasonic has supplied broadcasting equipment and maintenance support to the host
broadcaster during Barcelona ’92, Atlanta ’96, Nagano ’98, Sydney 2000, Salt Lake City 2002,
Athens 2004, and Torino 2006. This year marks the eighth Olympiad for which Panasonic has
provided equipment in the official recording format for the Games.
More information is available at www.panasonic-broadcast.com or by calling +49 611 235 481.
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PBITS PR Agency Contact:
Fiorenza Mella
Wall Street Communications
Tel: +31 (0)71 5238210
E-mail: fiorenza@wallstcom.com
About P2 HD
All P2 HD solid-state products offer high-definition recording without the mechanical wear and
environmental limitations of tape, hard disk, and optical disc-based systems. P2 HD ensures the highest
reliability, especially in challenging conditions of extreme temperature range, shock, and vibration. P2 HD
products provide a significant reduction in maintenance costs, longer useful product life, and immediate
access to recorded video (no need to digitize, ingest, or create proxy video files) and metadata. P2 HD
provides the reliability of solid-state production; the immediate connectivity to existing IT infrastructures;
the speed, ease of use, and portability of P2 cards; and interoperability with leading NLE systems.
About Panasonic
Best known by its Panasonic brand name, Matsushita Electric Industrial Co. Ltd. is a worldwide leader in
the development and manufacture of electronic products for a wide range of consumer, business, and
industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of JPY 9,068.9
billion (approx. USD 90.52 billion, exchange rate USD 1=JPY 100.19) for the year ended March 31st
2008. The company’s shares are listed on the Tokyo, Osaka, Nagoya, and New York (NYSE: MC) stock
exchanges. For more information on the company and the Panasonic brand, visit
http://www.panasonic.net.
About PBITS
Panasonic’s Professional & Broadcast IT Systems Business Unit is part of Panasonic Audio Visual and
Computer Systems Europe (PAVCSE), a division of Panasonic Marketing Europe GmbH. The company is
a leader in the development of video formats and core products for broadcast and professional AV,
including camera-recorders, video recorders, monitors, and mixers. Panasonic’s P2 systems provide the
reliability of solid-state production with immediate connectivity to existing IT infrastructures, allowing for
completely tapeless workflows. www.panasonic-broadcast.com
ENDS