CONFERENCE GUIDE - IIR
CONFERENCE GUIDE - IIR
CONFERENCE GUIDE - IIR
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MONDAY, OCTOBER, 21, 2013<br />
Sessions are 40 minutes followed by 5 minutes to transition to the next session.<br />
Youth & Millennials<br />
7:30 Registration<br />
Shopper Insights &<br />
Analytics<br />
Business to Business<br />
Insights<br />
Professional<br />
Development<br />
Workshops<br />
Room: Canal D<br />
Room: Bayou E Room: Canal A Room: Canal C<br />
8:30<br />
Decoding Millennials: A<br />
Lifestyle Segmentation<br />
Michael Lewis, Senior Managing<br />
Director, Constituent Strategy &<br />
Insights, Teach For America<br />
Dan Coates, President, Ypulse<br />
8:30<br />
Continuous Connection:<br />
Creating a Proactive, Future<br />
Focused Insights Lab<br />
Richard Welch, Senior Director of<br />
Insights, Gap<br />
Please attend another<br />
session or workshop during<br />
this time.<br />
Open to All Attendees<br />
Pre-Registration Not Required<br />
8:30–10:00<br />
Making the Most of Your<br />
Business Presentation<br />
Gene Zelazny,<br />
Director of Visual<br />
Communications,<br />
McKinsey & Co<br />
Double<br />
Session!<br />
9:15<br />
A Multi-Dimensional, Multi-<br />
Methodological Portrayal<br />
of Millennials and Their TV<br />
Viewing<br />
Janet Gallent, SVP Strategic<br />
Insights & Primary Research,<br />
NBCUniversal<br />
10:30<br />
Great Expectations<br />
Jane Gould, SVP, Consumer<br />
Insights and Andrea Strauss,<br />
VP Brand and Consumer Insights,<br />
Nickelodeon<br />
11:15<br />
Where Are the New<br />
Pioneers? A Global Survey of<br />
Millennial-Led Innovation.<br />
Patrick Dowd, Founder & CEO, the<br />
Millennial Trains Project (MTP)<br />
9:10 Five Minutes to Transition to Next Session<br />
9:15<br />
Category Purchase<br />
Bottlenecks<br />
Danny Brown, Global Shopper<br />
Insights Lead, The Clorox<br />
Company<br />
9:55 Networking Break – Delta Mezzanine Lobby<br />
10:30<br />
Using Customer Data to<br />
Create a Seasonally Relevant<br />
Shopping Experience<br />
Cindy Casper, Sr. Director Insights,<br />
Sam’s Club<br />
11:10 Five Minutes to Transition to Next Session<br />
11:15<br />
A More Powerful<br />
Combination Than Chocolate<br />
and Peanut Butter? Using<br />
Real-Time and Over-Time to<br />
Track Shopper Purchases<br />
and Behavior<br />
Dr. Walter Carl, Founder & Chief<br />
Research Offi cer, Purchased<br />
11:55 Lunch – Delta Ballroom A<br />
9:15<br />
Moving from Employee<br />
Satisfaction to Customer<br />
Loyalty to Profits<br />
Terry Cain, Vice President, Global<br />
Customer Engagement,<br />
Avnet, Inc.<br />
10:30<br />
Activating Insights<br />
Brian Richard, Director of<br />
Consumer & Customer Insights,<br />
MeadWestvaco (MWV)<br />
11:15<br />
Monitoring Quality Through<br />
the Non-Traditional Use of<br />
Text Analytics<br />
Tim Keough, Vice President,<br />
Quality Management/Voice of the<br />
Customer, Pershing<br />
10:00<br />
Networking Break<br />
10:30–12:00<br />
Improv for Double<br />
Creative Thinking Session!<br />
and Dynamic<br />
Presenting<br />
Michelle James, CEO,<br />
Chief Emergence Offi cer,<br />
The Center for Creative<br />
Emergence<br />
12:00<br />
Lunch<br />
1:30–5:00<br />
Lessons From<br />
History: What Half Day<br />
Abraham Lincoln Session!<br />
and the Battle of<br />
Gettysburg<br />
Can Teach Market<br />
Researchers About<br />
Strategy<br />
Mark Palmerino, Executive<br />
Vice President, Jennifer Lacy,<br />
Senior Vice President, Mark<br />
Rhodes, Organizational<br />
Strategy and Design<br />
Consultant, The Center for<br />
Strategy Research, Inc.<br />
Kenia Collins, Director,<br />
Research Solutions and<br />
Management, Metlife<br />
4:55<br />
Networking Break<br />
5:15<br />
Kickoff Keynote<br />
Open to All Attendees<br />
(see page 7)<br />
@TMRE www.TheMarketResearchEvent.com #TMRE13 5