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CONFERENCE GUIDE - IIR

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MONDAY, OCTOBER, 21, 2013<br />

Sessions are 40 minutes followed by 5 minutes to transition to the next session.<br />

Youth & Millennials<br />

7:30 Registration<br />

Shopper Insights &<br />

Analytics<br />

Business to Business<br />

Insights<br />

Professional<br />

Development<br />

Workshops<br />

Room: Canal D<br />

Room: Bayou E Room: Canal A Room: Canal C<br />

8:30<br />

Decoding Millennials: A<br />

Lifestyle Segmentation<br />

Michael Lewis, Senior Managing<br />

Director, Constituent Strategy &<br />

Insights, Teach For America<br />

Dan Coates, President, Ypulse<br />

8:30<br />

Continuous Connection:<br />

Creating a Proactive, Future<br />

Focused Insights Lab<br />

Richard Welch, Senior Director of<br />

Insights, Gap<br />

Please attend another<br />

session or workshop during<br />

this time.<br />

Open to All Attendees<br />

Pre-Registration Not Required<br />

8:30–10:00<br />

Making the Most of Your<br />

Business Presentation<br />

Gene Zelazny,<br />

Director of Visual<br />

Communications,<br />

McKinsey & Co<br />

Double<br />

Session!<br />

9:15<br />

A Multi-Dimensional, Multi-<br />

Methodological Portrayal<br />

of Millennials and Their TV<br />

Viewing<br />

Janet Gallent, SVP Strategic<br />

Insights & Primary Research,<br />

NBCUniversal<br />

10:30<br />

Great Expectations<br />

Jane Gould, SVP, Consumer<br />

Insights and Andrea Strauss,<br />

VP Brand and Consumer Insights,<br />

Nickelodeon<br />

11:15<br />

Where Are the New<br />

Pioneers? A Global Survey of<br />

Millennial-Led Innovation.<br />

Patrick Dowd, Founder & CEO, the<br />

Millennial Trains Project (MTP)<br />

9:10 Five Minutes to Transition to Next Session<br />

9:15<br />

Category Purchase<br />

Bottlenecks<br />

Danny Brown, Global Shopper<br />

Insights Lead, The Clorox<br />

Company<br />

9:55 Networking Break – Delta Mezzanine Lobby<br />

10:30<br />

Using Customer Data to<br />

Create a Seasonally Relevant<br />

Shopping Experience<br />

Cindy Casper, Sr. Director Insights,<br />

Sam’s Club<br />

11:10 Five Minutes to Transition to Next Session<br />

11:15<br />

A More Powerful<br />

Combination Than Chocolate<br />

and Peanut Butter? Using<br />

Real-Time and Over-Time to<br />

Track Shopper Purchases<br />

and Behavior<br />

Dr. Walter Carl, Founder & Chief<br />

Research Offi cer, Purchased<br />

11:55 Lunch – Delta Ballroom A<br />

9:15<br />

Moving from Employee<br />

Satisfaction to Customer<br />

Loyalty to Profits<br />

Terry Cain, Vice President, Global<br />

Customer Engagement,<br />

Avnet, Inc.<br />

10:30<br />

Activating Insights<br />

Brian Richard, Director of<br />

Consumer & Customer Insights,<br />

MeadWestvaco (MWV)<br />

11:15<br />

Monitoring Quality Through<br />

the Non-Traditional Use of<br />

Text Analytics<br />

Tim Keough, Vice President,<br />

Quality Management/Voice of the<br />

Customer, Pershing<br />

10:00<br />

Networking Break<br />

10:30–12:00<br />

Improv for Double<br />

Creative Thinking Session!<br />

and Dynamic<br />

Presenting<br />

Michelle James, CEO,<br />

Chief Emergence Offi cer,<br />

The Center for Creative<br />

Emergence<br />

12:00<br />

Lunch<br />

1:30–5:00<br />

Lessons From<br />

History: What Half Day<br />

Abraham Lincoln Session!<br />

and the Battle of<br />

Gettysburg<br />

Can Teach Market<br />

Researchers About<br />

Strategy<br />

Mark Palmerino, Executive<br />

Vice President, Jennifer Lacy,<br />

Senior Vice President, Mark<br />

Rhodes, Organizational<br />

Strategy and Design<br />

Consultant, The Center for<br />

Strategy Research, Inc.<br />

Kenia Collins, Director,<br />

Research Solutions and<br />

Management, Metlife<br />

4:55<br />

Networking Break<br />

5:15<br />

Kickoff Keynote<br />

Open to All Attendees<br />

(see page 7)<br />

@TMRE www.TheMarketResearchEvent.com #TMRE13 5

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