Information - Napa Wedding Source

napaweddingsource.com

Information - Napa Wedding Source

NapaWeddingSource.com

Information

for Advertisers

2007


NapaWeddingSource.com

Contents

p. 3

Introductory letter

p. 4

Vendor page packaging and pricing

p. 7

Premium ads description and pricing

p. 10

Ad specifications

p. 11

Website visibility and promotion

Information for Adver tisers 2007

(707) 204-9565 ads@napaweddingsource.com


NapaWeddingSource.com

Dear Wedding Vendors:

Welcome to our site. We hope you love it! And we hope you’ll become one

of our advertisers.

Here are the principals behind the site; we feel they are important to your

deciding whether to become one of our advertisers. Our goals are simple:

To inspire brides and grooms to have their wedding in

the Napa Valley

To connect brides and grooms with high quality vendors

that are appropriate for the events in this region

To make the wedding shopping experience as

pleasurable as possible

To educate brides and grooms on all aspects of having

their event in this region with “how-to” articles, vendor

profiles, tourist information and more

We hope you’ll take the time to experience our site in the same way as your

potential customer. Browse through the vendor pages, read some articles,

create a Wish List. Pour a glass of wine, sit back and watch inspirational

vignettes on some of the Napa Valley’s most beautiful weddings. Listen to

music samples and try dancing to your favorite wedding bands. Enjoy the

imagery, the sounds, and get to know all the great professionals who work

in this region.

We believe NapaWeddingSource.com will be the best marketing tool

you’ve ever used. Please give us a call to start up your advertising: (707)

204-9565.

Here’s to one of the greatest wedding destinations in the world! (clink,

clink)

Best wishes,

Christina Andrews, co-founder

Ron Larson, co-founder

NapaWeddingSource.com

3

Information for Adver tisers 2007

(707) 204-9565 ads@napaweddingsource.com


NapaWeddingSource.com

Vendor page packaging and pricing

The Standard

$350 / 12 months

Package includes a 3 image slideshow, a list of your services or products,

all of your contact info., a 250-300 word description of your business,

direct links to your website and email.

The Magnum

$500 / 12 months

Package includes a 10 image slideshow, a list of your services or products,

all of your contact info., a 250-300 word description of your business,

direct links to your website and email and up to 5 press kit articles (each

article can be multiple pages) in a pdf format that is printable from the

site.

Musician/Videographer Page

$550 / 12 months

Package includes the same features as The Magnum, except

videographers can display up to 4 demo videos in lieu of still images.

Musicians can add 14 sound files to their vendor page.

Multiple Category Listing

Multiple Website Listings

50% off the regular vendor page

price for a second listing in another

category.

50% off the regular vendor page

price for an identical listing on

SonomaWeddingSource.com.

Extras

Full Press Kit

$300 / per kit (up to 8 pages)

Let us put together your electronic press kit! You provide text, photos and

graphics and we’ll create your electronic press kit. Your press kit will

appear on your vendor page and you’ll also get a version that can be

used on your own website, can be sent via email, can be printed from

your computer or can be taken to a professional printer. You’ll save

bundles of money by using our electronic press kit instead of sending

“hardcopy” through the regular mail.

4

Information for Adver tisers 2007

(707) 204-9565 ads@napaweddingsource.com


NapaWeddingSource.com

Vendor marketing lists

$10-20 / category

Excel spreadsheet lists of all the vendors on our websites are available for

purchase. Pricing varies (by category) depending on the size of the list.

Coming soon...qualified, bimonthly leads generated from our “Wish List”

5

Information for Adver tisers 2007

(707) 204-9565 ads@napaweddingsource.com


NapaWeddingSource.com

Vendor page sample

1

4

6

2

7

3

8

5

1

2

3

4

5

6

7

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List of your services or products.

Contact info.

Direct links to your website and email.

Image Gallery. Clicking on each passing image opens a larger

picture or video.

Description of your business.

Music samples (for musicians).

Electronic press kits.

Visitors can add your profile to their wish list.

6

Information for Adver tisers 2007

(707) 204-9565 ads@napaweddingsource.com


NapaWeddingSource.com

Premium ads description and pricing

(all premium ads link directly to the corresponding vendor page on

the site)

Homepage Ad

$2400 / slot / year

Your ad will appear in one of 8 slots on an animated slideslow on the

homepage for NapaWeddingSource.com. The first ad in the slideshow

changes each time the homepage is loaded. Only one ad allowed per

vendor.

Vendor Category Page Ad

$1150 / slot / year

Your ad will appear in one of 8 slots on an animated slideslow on the

Vendor Category Page of your choice. The first ad in the slideshow

changes each time that page is loaded. This slideshow is carried through

on each page of the vendor list in a particular category. You may

purchase more than one slot. You may place your ad in any category you

like.

-

“The Napa Valley” Ad

$1750 / slot / year

Your ad will appear in one of 8 slots on an animated slideslow on The

Napa Valley Page . The first ad in the slideshow changes each time that

page is loaded. The same slideshow is carried through on each article

page con¬nected with this section. You may purchase more than one

slot.

-

Wedding Talk” Ad

$1750 / slot / year

Your ad will appear in one of 8 slots on an animated slideslow on the

Wedding Talk page . The first ad in the slideshow changes each time that

page is loaded. The same slideshow is carried through on each article

page con¬nected with this section. You may purchase more than one

slot.

7

Information for Adver tisers 2007

(707) 204-9565 ads@napaweddingsource.com


NapaWeddingSource.com

Back End Batch Ads 1

$750 / slot / year

“My Wish List”

“About Us“

“Log In”

Your ad will appear in one of 8 slots on an animated slideslow on the

three pages listed above. The first ad in the slideshow changes each time

one of these pages is loaded. You may purchase more than one slot.

Back End Batch Ads 2

$500 / slot / year

“Register”

“Site Map”

“Search”

”Contact Us”

Your ad will appear in one of 8 slots on an animated slideslow on the four

pages listed above. The first ad in the slideshow changes each time one

of these pages is loaded. You may purchase more than one slot.

8

Information for Adver tisers 2007

(707) 204-9565 ads@napaweddingsource.com


NapaWeddingSource.com

Premium Ad Samples

1

Page Ad

2

9

Information for Adver tisers 2007

(707) 204-9565 ads@napaweddingsource.com


NapaWeddingSource.com

Ad specifications

Vendor Pages

Material needed:

A list of your services and/or products (up to 6)

Your contact information

Website address

Email address

250-300 word description of your services (please provide a text file)

Photographs (3 or 10 depending on Vendor Page package)

Best photo resolution: 72 dpi

Maximum size allowed for vendor page images is 800 х 600.

Demo videos (up to 4)

Format & size needed: 400 х 350

Mp3 music sound samples (up to 14)

Press kit materials in a pdf format

You may submit up to 5 separate documents (each with multiple pages)

Materials should be submitted to:

NapaWeddingSource.com

c/o Red Clog Inc.

P.O. Box 5988

Napa, CA 94581

Materials can also be sent via email to: ads@napaweddingsource.com

Please identify your company name in the subject field of your email

Premium Ads

Please submit one photo with size

420 x 334 px.

420 px

Indicate the wording for one line of ad copy and

also the name of the company as you want it to

appear on the ad.

Example: Napa’s Finest Resort,

Auberge du Soleil

10

334 px

Information for Adver tisers 2007

(707) 204-9565 ads@napaweddingsource.com


NapaWeddingSource.com

Website visibility and promotion

Search engine optimization

NapaWeddingSource.com is built so that every page is easily

found by all major search engines. Our team of search engine

experts is continuously monitoring the website’s ranking and

indexability to maximize relevant traffic. This activity

combined with our proprietary search-engine-friendly

website code truly exposes your listing to the web audience.

This means that your profile on our site has an excellent

chance of being found by someone searching for your services

on Google, Yahoo, MSN, etc. Even if you are not found directly,

somebody searching for any other wedding-related keyword

will find our website, where they can then find your profile

when browsing the site.

NapaWeddingSource.com also acts as a collective advertising

entity for all the vendors who are part of our site. Our

company is a member of the following organizations:

Napa Chamber of Commerce

St. Helena Chamber of Commerce

Yountville Chamber of Commerce

Calistoga Chamber of Commerce

San Francisco Convention and Visitors Bureau

We also advertise the site through regular press releases to

hundreds of local and industry-specific publications, Yahoo

and Google ads and through the Bay Area online yellow pages.

11

Information for Adver tisers 2007

(707) 204-9565 ads@napaweddingsource.com

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