Digital product development
Siemens PLM Software
An all-digital machinery development process accelerates new
product introduction, promotes development team collaboration
and fosters an environment of continuous innovation that keeps
you a step ahead of competition.
Industrial machinery is so critical
to a company’s success that it has
been called “the lifeblood of the
production process.” Because
companies can’t thrive without
fast, reliable, state-of-the-art
machines to manufacture their
product innovations, they place
extreme demands on their
machinery suppliers and in-house
If you’re in the business of
producing industrial machinery,
you know about these extreme
demands: nearly impossible
delivery schedules, increasing
quality requirements and lower
price expectations, to name a few.
As you work to meet these
demands, you face your own
challenges as well.
In many cases, you’re facing
new competition, forcing you
to reduce prices and deliver
more value. By now you probably
have a supply chain that’s spread
throughout the world, which
helps reduce costs but brings its
own challenges.You may also have
your own global design and
manufacturing facilities you need
to integrate. And as you strive to
meet these challenges, you must
still be able to respond quickly to
new conditions in local markets
with timely and winning proposals
Digital product development
meets the challenge
Digital product development can
help you meet and excel at all
of these challenges. An all-digital
machinery development process
enables you to accelerate the
introduction of new products
while still promoting innovation
and maintaining the flexibility
and speed to react to changing
within a managed product
development environment, your
entire development team can
collaborate from a continuously
up-to-date digital product model.
This eliminates a high percentage
of development costs that are
currently wasted, and removes
activities that don’t add value.
And, most importantly, digital
product development helps you
foster an environment of
continuous innovation – an
environment that consistently
results in products and services
that clearly differentiate you
from your competitors.
Siemens PLM Software
and process automation tools
give machinery developers
everything they need to manage,
automate and optimize product
development. In the following
pages, we’ll show you how digital
product development based
on Siemens’ applications can
transform each step in the
machinery development process.
Knowing where, when and how to compete
Digital product development is not just a process that begins
with the CAD modeling of a new machine. Digital product
development encompasses the entire range of development
activities, including business planning. By providing a single
source of product information in a format that makes sense for
each individual user, digital product development optimizes
For example, the Executive Dashboard, powered by Teamcenter ®
Community software, provides senior management with real-time
visibility into the business information they need.With an instant
snapshot of current operations, managers can see whether critical
workflows have been executed as planned, whether deliverables
have been met and where the bottlenecks are.They can use these
same tools to measure the success of completed programs.
Did the programs meet cost and delivery schedules? Did they
satisfy requirements for performance, safety, reliability and other
Digital product development brings the ability to implement
requirements-driven design, where product requirements flow
through the product development process and directly influence all
product development decisions. In many cases, requirements-driven
design begins with a request for proposal or quote. Let’s look at
how this is handled in a digital product development environment.
Faster responses to customer requests
When a bid request comes in, it is entered into Teamcenter
and forwarded to the appropriate executive.The new request is
color-coded for immediate attention. Most bids contain multiple
documents such as functional specifications for the new machine,
general terms and conditions of the project and sometimes other
information such as a CAD file showing site layout.
Using the Executive Dashboard to review current and historical
data, the executive makes the decision whether or not to
follow up on this RFQ.Then the executive assigns a routing
slip (a standard template) to the relevant manager, asking the
manager to perform a feasibility study and prepare a response
for the RFQ.
Once managers log in to their own workspace, they can view the
feasibility analysis as a new task. In the managed development
environment, the necessary information to support this request
has been automatically routed to the manager, eliminating time that
would otherwise have been wasted searching for it or waiting for
someone to collect and send it.This is a major factor supporting
lean design initiatives. As a result of these streamlined workflows
and captured knowledge for best practices, the feasibility study
is completed very quickly.The project is ready to move on to the
next step, concept engineering.
P R O V E N R E S U LT S
“We have a lot of competition, so we always have
to be one step ahead in terms of product development.
Our knowledge of customers' needs, combined with
the managed development environment we have with
Teamcenter and NX, helps us do that.”
Designer and Teamcenter Implementation Leader
Concept engineering in the managed development environment
The managed development environment keeps the project moving
along and on schedule by ensuring that all necessary information
automatically travels to the next participant in the process,
at this point typically a product engineer. As individual engineers
review this information, they can search the product information
database, where they might find that a similar machine has been
built in the past. Up to this point, it’s possible that the engineer
hasn’t even worked in the CAD system. And if the job is simply
a matter of configuring the machine to order, with no required
engineering work, it would be unnecessary to enter the CAD
system at all, thanks to Teamcenter’s digital mockup capabilities.
If the customer’s request requires some conceptual design work,
NX ® software allows the designer to get started quickly with a
platform engineering approach. Platform engineering works with a
template containing only the components and geometry that will
become common to all variations of a machine. It provides an easily
configured starting point that is enough for preliminary design
investigations. Later, this template will also be used to drive the
detailed assembly design.
The platform engineering capability of NX differs from most
CAD systems, which encourage designers to dive into details
at an early stage, linking geometry, adding constraints and driving
multiple dimensions and variables with little regard for downstream
application of the model.With this uncontrolled approach,
product-level issues only become apparent relatively late in the
process when the digital mockup is well populated and changes
become difficult and costly.
Fast feasibility studies
With NX, proposed machine layouts are captured in the Visual
Editor, which allows the engineer to input different dimensional
information and perform “what if” analyses. Once the driving
parameters are entered, the engineer can propagate changes to the
entire assembly in a controlled manner. For even greater control,
NX can provide visual feedback of the before and after states,
so designers can easily determine the impact of any changes.
It could be that certain modules meeting the specifications
and requirements for the new machine already exist in the
database. It is easy for the engineer to find and attach them to
the preliminary machine configuration because Teamcenter allows
components and modules to be saved and searched based on
functional requirements and purpose. Also, if the customer’s request
includes specifications created in a different product development
system, such as an AutoCAD drawing of the proposed machine’s
location in a factory, Siemens’open systems philosophy allows access
to this data, regardless of its source, without the need for costly and
risky data translation.
With the feasibility stages complete, the engineer signs off and
approves the next step in the development of this new machine.
It is now time to begin the detailed design.
P R O V E N R E S U LT S
Sauer-Danfoss, Inc. leverages the NX open application
programming interface – called NX Open – to develop
custom applications using many of today's most popular
programming languages.The result is an environment that
enables virtual product optimization.
Detailing the design
After getting off to a rapid start with platform engineering and
having confidence that the product direction is feasible, the next
step is detail design. At Siemens, we recognize that in many
companies product design fuels the entire development effort and,
with this in mind, we continue to invest heavily in the ergonomics
of our software to deliver the most intuitive user interface that
can be used out-of-the-box. But we also make sure that NX
has the flexibility to be tailored to the individual preferences
of each designer.
The NX user interaction model uses dynamic techniques for
feature creation and editing, so designers can concentrate on
creating the geometry they need without being forced to interact
with obtrusive windows and dialogs.Through this approach, NX
offers productivity through ease of use that is typically associated
with less sophisticated systems, while removing the traditional
barriers to learning the kinds of advanced functionality that
A significant advantage of digital product development is the
ability to establish a managed parts library.This helps ensure
that any component used in a design meets
company and program requirements.
Once components have been
classified in a part
they can be identified and located quickly.This not only eliminates
redundant component design efforts but also accelerates design
cycle time and sourcing lead time by re-using preferred parts and
existing supplier relationships. Inventory costs can also be reduced
by minimizing part proliferation, lowering inventory levels and
eliminating excess and obsolete inventory.
Creating virtual assemblies
NX offers proven assembly management tools that make
working with the large and complex assemblies typical of
machinery development easy and efficient. For example, a number
of innovative selection and display options make it possible to
eliminate clutter and quickly isolate focused design areas.
With virtual assemblies, machine designers can optimize not just the
fit, but also the function of moving components. NX offers a fully
scalable solution ranging from simple motion studies with
clash and clearance detection to full analysis of mechanisms with
joint considerations, linked to structural analysis for loading
studies. Because these simulation tools are fully integrated with
NX, this motion analysis can be done as part of the design effort,
rather than waiting until the design has developed to the point that
engineering changes are costly in terms of both time and money.
Another important part of digital product development is the use
of NX DesignLogic, which lets engineers embed design knowledge
and engineering rules into NX models, rather like having a builtin
engineering handbook to monitor, check, advise and
validate critical engineering features and components in
each design. And, unlike most capabilities with this level of
sophistication, they can do this on the fly, without resorting
to custom programming. Once created, these knowledgeenabled
design features can then be made available to the
entire development team. DesignLogic allows companies to
capture lessons learned for potential re-use, promoting the use
of best practices without placing additional burdens on
P R O V E N R E S U LT S
“In the past it took up to a month to create an assembly
drawing that now takes only one day in NX.”
Instruction Books Department
MAN B&W Diesel
Simulating and validating the design
With digital product development, it is possible to simulate and
validate products early in the design process, while the machine
still exists only in software. NX Simulation Process Studio helps
companies reduce their reliance on expert analysts for common
design simulation tasks. Once analysts have created templates in
Simulation Process Studio, the templates can be easily used by less
experienced users.Templates are instantly loaded and automatically
executed as stored processes. Designers follow the prompts of a
wizard-like tool to run the preferred simulation process.
Moving simulation activities into the upfront design process allows
more concepts to be reviewed, reduces direct costs associated
with expensive physical prototypes and enables faster, more
informed decisions.The result is better performing products
and higher margins.
When drawings are necessary, NX facilitates the process
through the use of drag-and-drop drawing templates, simplified view
creation, interactive previews and multiple options for displaying
the model. NX drafting tools support all major national and
international standards for engineering drawings.
Once the views are in place, the designer can extract the product
manufacturing information with a single command.This not only
reduces the amount of annotation work required but greatly
reduces the potential for errors by improving communication
from engineering and design through manufacturing and inspection.
Documenting the design
With digital product development, the task of creating drawings
takes advantage of all the product information that has been
captured in previous stages. For example, while a machine is
being designed, NX continually promotes the re-use of any
information necessary for manufacturing and downstream
applications. It does this through the use of advanced tools
for creating “smart models” that include annotation and
product characteristics such as material and surface
finish embedded into the design data. In fact, Siemens
leads the development of standards for 3D
This product manufacturing information (PMI) streamlines
and simplifies the production of engineering drawings and
can also promote the use of drawingless design processes.
P R O V E N R E S U LT S
“The implementation of NX, Teamcenter and Tecnomatix
has resulted in a variety of benefits, including the realization
of a global development environment, greater quality,
increased security and the reduction of hassles and errors
related to data transfer.”
Toshiaki Sukada, Group Manager
Production Systems Group
Hitachi Kenki Business Frontier Co., Ltd.
Options and variants
To leverage long “service life” from a new machine, many companies
create options, derivatives and variants from an existing platform.
This is a good way to create a cost-effective mix of products and
maximize revenue potential. Digital product development in NX
supports this practice, providing all the functionality needed to
quickly develop a series of related products from the same platform.
Throughout digital product development, system-level parameters
and intelligent interfaces are established between the various
systems making up a new machine design.Changes in product
configuration are simply and easily managed, and interacting parts
continue to fit and function together properly.
Once created, any new options and variants can be saved with
a new name and description, making the new platform available
for other development teams in the future. As the platform and
module database grows in size and intelligence, it becomes even
easier for development teams to find and re-use product, process
and manufacturing information.
P R O V E N R E S U LT S
“In addition to helping compete in the international
CNC machine market, NX has helped open the door
for ANCA to make a move into other areas such as
The benefits of digital product development extend beyond the
company to its interactions with its supply chain.The key to
effective communication with suppliers is overcoming the
differences in development systems and surmounting problems with
data exchange.Truly effective communication includes all necessary
product information, not just drawings and model geometry.This
can include specifications, proposals, images and other documents.
XpresReview from Siemens PLM Software supports this critical step
in digital product development. XpresReview solves the problem of
how to share multiple documents in a collaborative environment
using the concept of packaged collaboration files. Designers create
“packages” for suppliers containing items such as: lightweight
representations of drawings and models, including all product
manufacturing information; spreadsheets containing specifications;
pdf files, image files and so on.
Sending a package file from XpresReview is similar to creating a
meeting request in Microsoft Outlook. An email is automatically
generated, and the package file is automatically attached to that
email.The recipient can then use the viewing, measuring and
sectioning tools in XpresReview to interrogate the contents of
the file, add some markup and comments along with additional
files if necessary and return the whole package.
The ease and openness of XpresReview allows extended
participants (such as sales and marketing organizations, partners,
suppliers and customers) to take part in the concept design
process early and often without incurring the cost or complexity
of lengthy review cycles.
Manufacturing in digital product development
Machining applications are fully integrated in digital product
development, leveraging existing design data for accurate and timely
creation of production tooling and machining toolpaths.There is no
need to translate, transfer or duplicate data and effort, which means
there is less likelihood of introducing errors.
NX machining applications incorporate highly automated toolpath
programming techniques that can reduce programming time by up
to 90 percent compared to traditional methods. NX also provides
fully integrated tools for simulation and validation of the entire
machining process.The solution is scalable from toolpath display,
through dynamic material removal, to full machine simulation.
Just as with design components,Teamcenter allows manufacturing
organizations to organize and classify tools, fixtures, processes and
other manufacturing information so they can be easily accessed and
re-used on multiple different projects. In addition, the combination
of NX with Teamcenter manufacturing applications offers a highly
effective capability for part process planning.The Part Planner
application allows the manufacturing engineer to create a process
plan defining all steps in the manufacturing process, and to associate
and assign resources and to create a variety of reports.This
solution helps provide overall process direction and management,
reduce errors, improve repeatability and increase the effective reuse
of proven methods.
Digital product development brings important benefits to bear
on the manufacturing process. In addition to leveraging design
data and eliminating data translation and duplication, digital product
development makes it possible for companies to understand the
impact of design changes on manufacturing resources and to
optimize manufacturing resources.
P R O V E N R E S U LT S
“After a comprehensive benchmark between our two
CAD/CAM/CAE legacy systems, we selected Siemens
and its NX software to create a unified development
environment. NX met or exceeded most of our
expectations. Additionally, the success of Siemens
solutions in the machinery marketplace gave us
additional confidence in our decision.”
Head, Sheetfed Research and Development
Heidelberger Druckmaschinen AG
Transforming product development
Digital product development transforms every step of industrial
machinery development by providing a unified solution that covers
the entire process, from responding to a proposal, through design
and manufacturing of the machine, to leveraging the platform for
other uses. Digital product development is built on five key
elements of NX:
Unified product development solution. Seamless integration
of NX applications rapidly propagates changes of product and
process information, replacing point solutions with a unified
development system, from concept to manufacturing, ensuring
that design changes are accurately reflected in every
The managed development environment. NX solutions
include fully integrated, synchronized management of all product
data and process knowledge to transform product development
with a structured collaborative environment.This enables companies
to increase the re-use of product data and supports
lean processes by eliminating duplicate effort.
Knowledge-driven automation. With NX, companies can
apply product and process knowledge across all elements of
product development to automate processes and maximize
re-use, streamlining the product development process.
Simulation, validation and optimization. Comprehensive
simulation and validation tools in NX automatically check
performance and manufacturability at every step of the
development process for closed-loop, continuous,
System-level engineering. NX-structured conceptual models
standardize design practices and allow rapid creation of variants,
transforming development from component-based design to a
systems engineering approach.
Siemens in the machinery market
Siemens PLM Software has been transforming product development
processes for machinery companies worldwide for more than
5 years.We have more than 18,000 customers who design and
manufacture industrial machinery and more than 15,000 engineering
users working in this industry.
There are significant installations of Siemens software in every
category of the machinery market, including custom/special
equipment, commercial equipment, heavy industry and so on.
Companies in these industries rely on digital product
development to help them compete.
“We have a lot of competition so we always have to be one
step ahead in terms of product development,” says Sylvain Talbot,
lead designer at Rotobec, a manufacturer of continuous rotation
forestry attachments (grapples) based in Quebec.“Our knowledge
of customers’ needs, combined with the managed development
environment we have with Teamcenter and NX, helps us do that.”
P R O V E N R E S U LT S
“NC programming is now a captured, repeatable process
instead of the ‘black art’ it was in the past.We are now
issuing NC programs, first time as proved, which require no
further engineering support.”
Principal Manufacturing Engineer
Demag Delaval Industrial
Business challenges resolved
With digital product development, industrial machinery
manufacturers have a comprehensive solution to the business
challenges they face.
Globalization and global development. Managed development
environments allow fast access to widely divergent types of product
and process knowledge generated by otherwise incompatible
applications and ensure up-to-date information flows on time to
users in all areas of a business.
The bidding/RFx process. Knowledge-rich templates automate
the bidding process for faster and more accurate response.These
templates manage the entire development process and improve
understanding of resources, costs and profitability.The modular
approach drives fast and accurate configuration of alternatives.
Modularization, standardization and re-use. A systemsbased
approach structures complex assembly design projects into
functionally self-contained modules that can plug and play. Managed
development environments make it easy for developers to find
and re-use product, process, manufacturing and service information
and re-use assets across multiple take-to-market programs.
Optimized or “lean” development. A unified development
solution streamlines processes from concept to manufacturing
and serviceability. It also helps companies avoid delays and errors
that result from data re-creation; by removing collaboration
barriers, it facilitates more effective data sharing.With a unified
development solution, it is possible to re-use designs across
product platforms and automatically communicate changes to
Product quality and conformance. Requirements-driven
design transforms product requirements into quantifiable
constraints that are monitored and validated throughout the
entire development process.
Aftermarket business opportunities. Platform engineering
and modularization allows rapid delivery of product enhancements,
derivatives, niche offerings and add-ons. Managed development
environments provide on-demand information for teams that
maintain, repair and overhaul machines in service.
Supplier integration. An open systems philosophy enables
better communication and collaboration in the supply chain and
unites disjointed partners around product information. It enables
early supply chain participation in the product development process.
Cost of ownership for new technologies. Scalable solutions
permit a company to begin by addressing a specific issue or area
of the product lifecycle and build upon that foundation. Open
systems maximize the value of current information and technology
investments. Prepackaged solutions consolidate and integrate
disparate systems and limit implementation costs and risks.
The NX advantage
Throughout its broad product application
suite, NX leverages key attributes that help
machinery companies achieve business objectives
of waste reduction, quality improvement, shorter
cycle times and greater product innovation.
These unique attributes directly support business
process initiatives aimed at transforming
Unified product development solution
Seamless integration of NX applications rapidly
propagates changes of product and process
information, replacing point solutions with a
unified development system, from concept
Managed development environment
NX solutions include fully integrated, synchronized
management of all product data and process
knowledge to transform product development
with a structured collaborative environment.
With NX, companies can apply product and
process knowledge across all elements of
product development to automate processes
and maximize re-use.
Simulation, validation and optimization
Comprehensive simulation and validation tools
in NX automatically check performance and
manufacturability at every step of the development
process for closed-loop, continuous, repeatable
NX-structured conceptual models standardize
design practices and allow rapid creation of variants,
transforming development from component-based
design to a systems engineering approach.
About Siemens PLM Software
Siemens PLM Software, a division of
Siemens Automation and Drives (A&D),
is a leading global provider of product
lifecycle management (PLM) software
and services with 4.3 million licensed
seats and 47,000 customers worldwide.
Headquartered in Plano,Texas, Siemens
PLM Software’s open enterprise solutions
enable a world where organizations and
their partners collaborate through Global
Innovation Networks to deliver world-class
products and services. For more information
on Siemens PLM Software products and
services, visit www.siemens.com/plm.
Siemens PLM Software leads to
There is no single road to innovation, but there
are signs you’re headed in the right direction.
Leading innovators get to market faster, manage
compliance, optimize resources and achieve
globalization. They’re also four times more
likely to use PLM software to plan, define,
build and support their products. Siemens
PLM Software’s family of PLM solutions
helps businesses establish Global Innovation
Networks that transform their process
of innovation. Drive your business
to greater innovation and
accelerate your growth.
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