Hand-to-Mouth represents over 17% of total Chocolate sales and is ...

progressivegrocer.com

Hand-to-Mouth represents over 17% of total Chocolate sales and is ...

Hand-to-Mouth represents over

17% of total Chocolate sales

and is growing by +12.2% 1

HERSHEY ® ’S is driving growth

within Hand-to-Mouth Chocolate 1

+3.2 pts

39.2%

HTM Chocolate*–

Dollar Sales % Changes 1

12.2%

8.9%

1.3% 1.6%

HTM Choc HERSHEY®’S Mars Nestle Tootsie Roll

The Chocolate with caramel

segment represents 18.3% of

total Chocolate category sales 1

Chocolate without Caramel

81.7%

$6.3B

Chocolate with Caramel

18.3%

$1.4B

ROLO ® is an established and growing

Chocolate & caramel brand 2

ROLO ® Brand – Dollar Sales 2

$41.0M

2007

% change

$44.1M

2008

+7.5%

$50.6M

2009

+14.8%

$55.6M

2010

+9.9%

Total Chocolate Category Sales 1

1 Nielsen FDMxC, 52 wks ending 5/14/11 * HTM Chocolate includes REESE’S® PIECES® Candy

2 Nielsen FDMxC 2007-2010 Sales

AVAILABLE:

3/9/12


The ROLO ® Brand will receive strong

dedicated consumer support in 2012

ROLO ® Minis 2012 Consumer Support

Mar Apr May Jun Jul Aug Sep Oct Nov Dec

National

Advertising

In-Store

Consumer

Promotions

Merchandising

Dedicated ROLO® Franchise TV

• Brand TV advertising

for the first time since

1987

• Strong reach at growth

level GRP’s

• Over 1.5 Billion TV

impressions delivered

to target consumers

ROLO® Minis Chewy Caramels

in Milk Chocolate 8.0 oz.

12ct. RSC

Available: 3/9/12 Item #: 34000-47100

ROLO® Minis Chewy Caramels

in Milk Chocolate 8.0 oz.

16ct. DRC

Available: 3/9/12 Item #: 34000-47101

Case: 7.75"W x 12.25"D x 5.00"H

Case Cube: 0.275

Case Wt: 8.6 lbs.

Cases per Layer: 18

Layers per Pallet: 9

Cases per Pallet: 162

Pallet Gross Weight: 1,393.20 lbs.

Case: 10.221"W x 23.846"D x 8.346"H

Case Cube: 1.18

Case Wt: 16.00 lbs.

Cases per Layer: 6

Layers per Pallet: 5

Cases per Pallet: 30

Pallet Gross

Weight: 480 lbs.

0 34000 47100 3

RSC UPC

Pouch UPC

DRC UPC

ROLO® Minis Assorted

60ct. Shipper

Available: 3/9/12 Item #: 34000-24335

28 REESE’S® Peanut Butter Cups

Minis

20 ROLO® Minis Chewy Caramels in

Milk Chocolate

12 HERSHEY®’S Milk Chocolate Drops

Setup Dimensions:

17.625" W x 16.00" D x 62.25" H

Shipper UPC

ROLO® Minis Introductory

Assorted 180ct. Qtr. Mod

Available: 3/9/12 Item #: 34000-24336

60 REESE’S® Peanut Butter

Cups Minis

50 ROLO® Minis Chewy Caramels in

Milk Chocolate

40 HERSHEY®’S Milk Chocolate Drops

30 HERSHEY®’S Cookies‘n’Creme Drops

Setup Dimensions: 19.375" W x 23.125" D x 40.00" H

Mod UPC

© 2011 THE HERSHEY COMPANY 21 12 1659 (DCT/JC)

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