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915W<br />

Written Answers<br />

1 DECEMBER 2010<br />

Written Answers<br />

916W<br />

Ms Abbott: To ask the Secretary of State for Health<br />

with reference to his press statement of 22 November<br />

2010, what the evidential basis was for his statement<br />

that (a) packaging helps to recruit smokers and (b)<br />

that children are being attracted to smoking by glitzy<br />

designs on packets; what plans he has to implement<br />

legislative provisions prohibiting the display in retail<br />

outlets of tobacco product packaging; and if he will<br />

make a statement. [27439]<br />

Anne Milton: A large number of documents, reports<br />

and studies have been published about the effect of<br />

packaging in the marketing and promotion of tobacco<br />

products, and support the statements made by the Secretary<br />

of State.<br />

For example, the RAND Europe study “Assessing<br />

the Impacts of Revising the Tobacco Products Directive”<br />

commissioned by the European Commission Health<br />

and Consumer Directorate-General to support their<br />

assessment of the impacts of revising the Tobacco<br />

Products Directive 2001/37/EC and published in September<br />

2010, includes a section examining the evidence on the<br />

plain or generic packaging of tobacco products.<br />

The RAND report can be found at:<br />

http://ec.europa.eu/health/tobacco/docs/<br />

tobacco_ia_rand_en.pdf<br />

Also, the Australian Government have announced<br />

their intention to introduce a legislative requirement for<br />

the plain packaging of tobacco to commence on 1<br />

January 2012. The evidence supporting their action is<br />

summarised in their technical report “Australia: the<br />

healthiest country by 2020—Technical report 2 Tobacco<br />

Control in Australia”.<br />

The Australian technical report can be found at:<br />

www.preventativehealth.org.au/internet/preventativehealth/<br />

publishing.nsf/Content/tech-tobacco<br />

The Government are looking at options around the<br />

display of tobacco in shops, recognising the need to<br />

take action both to reduce tobacco consumption and to<br />

reduce burdens on businesses. No decisions have yet<br />

been made.

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