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30 • REKLAMA MIAMI • NO. 18 (218) • СЕНТЯБРЬ • 2012 TEL: 954•344•7797
FROM RUSSIA WITH NEWS
Russia more highly educated
than any OECD nation
The Organization for Economic
Cooperation and Development has
released a report revealing that Russia
has the highest number of highereducated
people compared with any
OECD nation. Fifty-four percent of
Russians aged between 25 and 64
had a higher education. The next
highest figures were for Canada (51
percent), Israel (46 percent) and the
United States (42 percent). «Much of
this [Russia’s] advantage is the result
of the country’s historically strong
investment in education, as there are
high levels of education among older
age groups.» read the report. It added
that the number of foreign students
studying in Russia had increased by
78 percent from 2005 to 2010, placing
it 7th in the world (and third among
non-English speaking countries) in
terms of the percentage of foreign students
enrolled worldwide.
The Moscow News
Producers Fight Over
Chocolate Trademark
The young girl on the wrapping of the
Alyonka chocolate bar may look timid and
sweet, but to Russian confectioners she is
more dangerous than her namesake, Helen
of Troy. The fight for Alyonka between
confectioners in the two Russian capitals
started when the Federal Anti-Monopoly
Service prohibited the St. Petersburgbased
Krupskaya Factory from producing
Krupskaya Alyonka chocolate. Moscow’s
United Confectioners, which had patented
the Soviet Alyonka brand in 1999, had
complained that the products’ wrappers
were too similar. But now Krupskaya is
striking back by producing the Mechta
Alyonki (Alyonka’s Dream) chocolate bar.
The confectioner, which is owned by Orkla
Brands Russia, has also filed a notice
with the Federal Service for Intellectual
Property to get rights to produce other
sweets under the Mechta Alyonki brand,
Marker.ru reported, citing Olga Agafonova,
a spokeswoman for Orkla Brands. The battle
for Soviet brands is gaining more momentum
now, with companies also squaring off to
get rights to old alcohol brands, as well as
the famous Vologda butter. Russia’s entry
into the World Trade Organization has
given local companies new mechanisms
for getting and protecting intellectual
property rights, which is helping to fuel the
fight. But some experts question the value
of this struggle. Andrei Stas, founder of Stas
Marketing, said that it is not beneficial for
companies to have Soviet brands anymore
because the younger generations are not
loyal to them. “Their time has passed,” he
said. “The generation that grew up on these
brands is getting old, and the youth are not
interested.” However, Stas expects that the
battle for Soviet brands may still continue
for years, in part because companies want
to capitalize on the society-wide nostalgia
for old times. Zhiguli beer and Yantar and
Druzhba processed cheeses are some of
the Soviet brands that are still thriving on
this nostalgia. “As long as those who ate
these products in Soviet times are alive, the
battles will continue,” Stas said.
The St. Petersburg Times
U.S. visa price falls to $20
Russia is hoping that the easing of the
visa regime with the United States, after
an agreement comes into force on Sept.
9, will be the first step to abolishing visa
requirements between the two countries,
the Russian Foreign Ministry announced.
The new agreement cancels obligatory
invitations for visas, allows for multientry
three-year visas for tourists and
business-people, and reduces the price of
business and tourist visas from $100 to
$20. However, consul fees of $160 will still
apply. Both sides agreed to limit processing
times to 15 days. “We are hoping that this
agreement, which is aimed at cardinally
easing mutual conditions for trips, will
not only help increase economic, cultural,
scientific and humanitarian connections
between the two countries, but will create
advantageous conditions for further
liberalizing the bilateral visa regime until it
is fully abolished,” the ministry said.
The Moscow News
Moscow loses its shine
for Russians
Life in Russia’s two major cities, Moscow
and St. Petersburg, is no longer lucrative
for ambitious provincials, a recent poll
has found. Career outlooks in other cities
of over 1 million residents are becoming
more promising, while living standards
are also believed to be on the rise, staterun
pollster VTsIOM said on its website on
Tuesday, announcing the results of a survey
of 1,600 people from 138 cities and towns in
46 regions. The number of those who seek a
career outside the capital has doubled over
the past six years, and has reached now 18
percent. Those who believe Moscow to be
the place where higher standards of living
are more accessible still number 47 percent,
while in 2006 they amounted to as much as
56 percent. The pet peeve for all Muscovites
– real estate prices – has become the city’s
weakest side in the eyes of Russians. Only 17
percent see Moscow as a place where they
can hope for better housing, in comparison
with 25 percent in 2006. Today, finding a
place to live in regional cities seems realistic
for 44 percent, which is 11 percent higher
than six years ago. Moscow is also becoming
less attractive for those looking to start a
business, find a job or become a top official.
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