Password 20_090704 - Philips Research
Password 20_090704 - Philips Research
Password 20_090704 - Philips Research
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<strong>Philips</strong> <strong>Research</strong> magazine - issue <strong>20</strong> - July <strong>20</strong>04<br />
Displays<br />
Video signal processing ups the image - 4<br />
Polymer OLED displays - 10<br />
Courting displays to spice up our lives - 16
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
2<br />
in this issue:<br />
Window to the<br />
w orld<br />
By Rick Harwig, CEO of <strong>Philips</strong><br />
<strong>Research</strong>.<br />
3<br />
Courting<br />
displays to spice<br />
up our lives<br />
Even more than today, ubiquitously<br />
present displays will enrich our lives in<br />
the future.A whole range of new<br />
display technologies is being<br />
4<br />
developed to make it happen.<br />
meet<br />
Guofu Zhou<br />
Principal scientist at <strong>Philips</strong> <strong>Research</strong>,<br />
working on electronic paper-like<br />
displays.<br />
8<br />
Polymer OLED<br />
displays<br />
Light from plastic opens up the way to<br />
flat, thin displays and<br />
10<br />
sparkling pictures.<br />
Low-temperature<br />
polysilicon<br />
A new silicon technology allows to<br />
integrate displays and their electronics,<br />
yielding compact and more functional<br />
display modules.<br />
Video signal<br />
processing ups<br />
the image<br />
14<br />
Digital video processing is a key<br />
differentiator in future<br />
16<br />
display systems.<br />
News<br />
Published<br />
Articles<br />
Published<br />
Books<br />
Open Innovation<br />
from theory to<br />
practice<br />
Cooperation with partners increases<br />
the efficiency and impact of <strong>Philips</strong>’<br />
research programme on<br />
22<br />
displays<br />
what’s new<br />
<strong>20</strong><br />
21<br />
21<br />
24<br />
For more information, see <strong>Password</strong>-online<br />
at www.research.philips.com<br />
colophon<br />
<strong>Password</strong> is a quarterly magazine<br />
published by <strong>Philips</strong> <strong>Research</strong>.<br />
<strong>Philips</strong> <strong>Research</strong>, part of Royal <strong>Philips</strong><br />
Electronics, has five main laboratories<br />
in three continents where 2100<br />
researchers investigate promising<br />
options for innovation.<br />
Editor-in-chief:<br />
Dr Koen Joosse<br />
Coordination:<br />
Claudia van Roosmalen<br />
Erica Schrijvers<br />
Editorial Board:<br />
Dr Tobias Helbig, United Kingdom<br />
Dr Frans Greidanus, the Netherlands<br />
Dr Fopke Klok, the Netherlands<br />
Dr Thomas Zängel, Germany<br />
Ellen de Vries, the Netherlands<br />
Dr Satyen Mukherjee, USA<br />
Design and Art Direction:<br />
Storm Scott, Eindhoven<br />
Printer & Lithography:<br />
Roto Smeets Services, Eindhoven<br />
Other contributors to this issue:<br />
Peter Harold<br />
Dr Ian Crick<br />
Craig Brelsford<br />
Ian Hay<br />
William Third<br />
Peter van den Hurk<br />
Photography:<br />
Michel Klop<br />
Jeroen Schellekens<br />
More information:<br />
<strong>Philips</strong> <strong>Research</strong> Public Relations Dept<br />
Prof. Holstlaan 4<br />
5656 AA Eindhoven, the Netherlands<br />
Tel. +31-40-27 43403<br />
Fax +31-40-27 44947<br />
E-mail: prpass@natlab.research.philips.com<br />
See also:<br />
www.research.philips.com<br />
© Royal <strong>Philips</strong> Electronics, Amsterdam, the<br />
Netherlands <strong>20</strong>04.<br />
Articles may be reproduced in whole<br />
or in part provided that the source<br />
'<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong>' is<br />
mentioned in full; photographs and<br />
illustrations for this purpose are<br />
available via the abovementioned<br />
website.The editor would appreciate a<br />
complimentary copy.<br />
Window to the world<br />
Displays undoubtedly changed people’s lives in the previous century.The<br />
amount of time spent watching television, working with a monitor, using the<br />
mobile-phone interface or playing animated games now takes up a<br />
significant portion of our day. Although we sometimes feel dissatisfied about<br />
this increasingly virtual encounter with the world around us, on the whole,<br />
displays have unquestionably enriched our lives, broadened our views and<br />
enhanced our productivity at work.<br />
Part of the slight unease we feel, stems from the fact that our interaction with displays<br />
is often a rather unnatural experience.Think of the children cocooned in the one-cubic<br />
foot confinement of their video games. Unlike the real world they portray, display<br />
images are limited in size and resolution.They are flat and two-dimensional. Large<br />
displays restrict viewers to a fixed location, and while mobile displays do offer freedom<br />
of movement, this comes at the price of a trade-off in screen size and image quality.<br />
We see making displays more natural and ubiquitously applicable, as being the next<br />
important wave in the advancement of displays, and <strong>Philips</strong>’ research programme on<br />
displays aims to realize the technologies needed for this.We are working on reflective<br />
displays that mimic the properties of paper and solve viewing issues in bright daylight,<br />
developing low-cost fabrication technologies to apply displays on large and non-flat<br />
surfaces and creating rollable displays that provide mobile users with a large screen<br />
when using the display, in a small, lightweight package for carrying it when not in use.<br />
These are just a few examples of the range of new display technologies under<br />
development in our laboratories.This issue of <strong>Password</strong> highlights further examples,<br />
and, yes, three-dimensional displays that can be viewed without the need to wear funny<br />
glasses or sit in a fixed position, are viable too.<br />
New display technologies will increasingly enable new ways of<br />
interactivity, both in the private and the professional<br />
environment. As a result, the percentage of ‘eyeball time’<br />
claimed by displays will only increase further in the decades<br />
ahead. It is our ambition to remove as many of the<br />
constraints and discomforts posed as possible, and make the<br />
world we enter through displays a natural and integrated<br />
extension of the real world in which we live.<br />
Rick Harwig<br />
CEO <strong>Philips</strong> <strong>Research</strong><br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
3
Courting displays<br />
to spice up our lives<br />
In terms of sensory experiences, <strong>Philips</strong>’ vision of Ambient Intelligence promises to give us what we<br />
want, when we want and where we want it. And since a great deal of what we experience is perceived<br />
through our eyes, display technologies will play a large part in realizing that promise. Even today,<br />
however, full-colour video displays largely remain rigid, rectangular structures based on brittle glass<br />
substrates, which are not suitable for the 'ubiquitous display' concept needed to roll out Ambient<br />
Intelligence in a wide range of environments. For displays to become truly ubiquitous, we will not only<br />
need the flexible displays that we can roll-up and put in our pockets, or displays that can be stitched into<br />
our clothing, but also the means for displays to be produced cheaply, preferably using reel-to-reel<br />
manufacturing processes.This is one of the major goals of the display programme at <strong>Philips</strong> <strong>Research</strong>.<br />
For more information:<br />
E-mail:<br />
Dr Peter Wierenga, Programme Manager Display Systems at <strong>Philips</strong> <strong>Research</strong><br />
peter.wierenga@philips.com<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
4<br />
Displays everywhere<br />
If displays are to appear everywhere, in all<br />
shapes and sizes, then it is unlikely that<br />
any single display technology will<br />
dominate the market.While the typical<br />
flat-screen displays we are familiar with<br />
will continue to proliferate, new display<br />
types will also be needed. For example,<br />
low-cost reflective displays with the look<br />
and feel of paper will be needed to give us<br />
convenient access to content currently<br />
delivered by printed media. Highly flexible<br />
displays that can be incorporated into<br />
clothing will be needed to create the<br />
ultimate in fashion garments. And largescreen<br />
3D displays will be required to<br />
provide us with truly immersive viewing<br />
experiences. Although some of these<br />
displays may seem a long way off, <strong>Philips</strong> is<br />
already working on technologies that will<br />
bring them to reality.<br />
Mimicking paper<br />
One ‘paper-like’ viewable display<br />
technology that has already hit the highstreet<br />
shelves in a consumer product is<br />
electronic ink – a technology invented by<br />
E Ink and now being developed further<br />
and commercialized in collaboration with<br />
<strong>Philips</strong> and several other companies.<br />
Fabricated on a solid glass substrate that<br />
accommodates active-matrix drive<br />
electronics (similar to that used in LCD<br />
panels), it is the basis of the LIBRIé E-<br />
Book introduced recently by Sony.<br />
Deceptively simply, electronic ink<br />
comprises tiny microcapsules containing<br />
oppositely charged black and white<br />
particles suspended in a clear liquid.When<br />
an electric field of one polarity is applied<br />
to the particles, the black particles are<br />
attracted to the visible side of the<br />
capsules.When an electric field of the<br />
opposite polarity is applied, the white<br />
particles are attracted to it. As a result,<br />
the visible part of each microcapsule can<br />
be switched between black and white.<br />
Electronic-ink displays are reflective,<br />
visible in daylight, viewable from virtually<br />
any angle, and consume very little<br />
electrical power.<br />
An alternative solution for paper-like<br />
reflective colour displays could be an<br />
electrowetting display technology<br />
currently being developed by <strong>Philips</strong><br />
<strong>Research</strong>.The technology is based on the<br />
micro control of fluid motion by an<br />
applied voltage. Oil containing a dye is<br />
confined between a layer of water and a<br />
hydrophobic (water-repellent) coating on<br />
an electrode.With no voltage applied, the<br />
oil naturally forms a barrier layer between<br />
the water and the coating to create a<br />
coloured pixel.When a (low) voltage is<br />
applied between the electrode and the<br />
water, the interfacial tension between the<br />
water and the coating changes, causing the<br />
water to move the oil aside.This results<br />
in a partly transparent pixel or, where a<br />
reflective white surface is used under the<br />
switchable element, a white pixel.<br />
Electrowetting displays can achieve video<br />
switching speeds coupled with a<br />
reflectivity four times higher than<br />
"New display technologies allow new ways to interact with the content they deliver. This opens up<br />
completely new opportunities for entertainment and communication, and will continue to change our<br />
lifestyle in the future”, says Peter Wierenga of <strong>Philips</strong> <strong>Research</strong>. “Think of our new technology for<br />
electronic paper, which will allow people to access books, newspaper and other content anywhere,<br />
anytime, without the need to carry everything in printed form”.<br />
v i s i o n<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
5
Display technology drives product innovation<br />
colour LCDs. Ultimately, they could<br />
provide us with paper-thin displays with<br />
It is one thing to create enabling technologies, but quite another thing to turn them into practical consumer products.Yet as a<br />
the colour quality of glossy magazines<br />
commercially oriented organization, this is what <strong>Philips</strong> <strong>Research</strong> is increasingly turning its attention to.<br />
and the ability to display movies.<br />
In the field of new display applications, the ‘Display Mirror’ originally developed in <strong>Philips</strong>’ HomeLab as part of its research into<br />
Designed for flexibility<br />
Ambient Intelligence is a case in point. It takes an existing LCD panel and a foil that is already used in LCD manufacture, and<br />
If displays are to appear everywhere<br />
combines them to create a mirror that turns itself into a display as soon as you activate the LCD. Another example is <strong>Philips</strong><br />
around us they must become much more<br />
Ambilight TM technology, which analyses TV pictures and automatically projects appropriately coloured mood lighting onto the wall<br />
flexible, both physically and in terms of<br />
behind the TV set.<br />
the design freedom they offer. Physical<br />
flexibility will allow the production of<br />
Both of these innovations represent highly appealing applications that were turned into commercially available consumer products in<br />
displays that conform to curved surfaces<br />
little over a year. Both add tremendous value while requiring no new factories or manufacturing methods to produce them.<br />
such as the dashboard of a car, or that<br />
can be rolled up for convenience and<br />
In its CINEOS projection TVs, <strong>Philips</strong> has combined a miniature LCoS (Liquid Crystal on Silicon) panel with innovative optics and a<br />
carried around. Design freedom will<br />
unique ultra-high-power discharge lamp, all originating from <strong>Philips</strong> <strong>Research</strong>.The result has been high-resolution sparkling images on<br />
come when physical flexibility is<br />
affordable large-screen rear-projection TV sets.<br />
combined with the ability to produce<br />
displays with irregular shapes instead of<br />
Similarly, <strong>Philips</strong> <strong>Research</strong> has combined LCD and lenticular-screen technologies to create 3D displays that free users from wearing<br />
the rigid rectangular formats that we are<br />
special goggles or having to hold their head in a fixed position. And by providing software that autonomously generates 3D pictures<br />
used to.<br />
<strong>Research</strong> on reflective paper-like displays based on electrowetting<br />
from the graphics output of computer games or standard 2D video material, it is enabling the commercial introduction of 3D displays<br />
without the need for content providers to generate 3D material.<br />
<strong>Philips</strong> <strong>Research</strong>’s ‘Paintable Display’<br />
matrix displays – yet even this is a<br />
solution. Potentially printable onto flexible<br />
technology addresses both the flexible<br />
challenge that <strong>Philips</strong> <strong>Research</strong> is already<br />
substrates using ink-jet printing<br />
It is this strong awareness of commercial issues, gained through close cooperation with <strong>Philips</strong>’ product divisions and external<br />
substrate and manufacturability issues for<br />
tackling.<br />
techniques, PolyLED displays may<br />
partners, that gives <strong>Philips</strong> <strong>Research</strong> the edge in applying new technologies quickly to real consumer applications.<br />
LCDs by removing the need to laminate<br />
Using its advanced polymer electronics<br />
eventually be suitable for reel-to-reel<br />
together two separate substrates in order<br />
technology it has successfully made 5-<br />
manufacture. A detailed description of<br />
to encapsulate the liquid crystal. In the<br />
inch-diagonal QVGA (3<strong>20</strong> x 240 pixels)<br />
<strong>Philips</strong> <strong>Research</strong>’s work on PolyLED<br />
When it comes to impressing consumers,<br />
new <strong>Philips</strong> process, a fluid mixture of<br />
active-matrix displays with a resolution of<br />
technology can be found in the<br />
however, colour reproduction is not as<br />
liquid crystal and polymer-forming<br />
85 dpi and a bending radius of 2 cm.The<br />
accompanying article on page 10 of this<br />
exact a science as it might seem. <strong>Research</strong><br />
material is applied as a thin layer to a<br />
displays comprise a 25-micron thick<br />
issue of <strong>Password</strong>.<br />
has shown that different people perceive<br />
plastic foil and subsequently irradiated<br />
active-matrix back plane, containing the<br />
the same colour differently, often having<br />
with UV light to stimulate the<br />
polymer electronics pixel drivers<br />
A splash of colour<br />
particular psychological sensitivity to<br />
polymerization of solid plastic from the<br />
laminated to a thin electronic-ink front<br />
For electronic displays there is a widely<br />
certain colours or colour combinations. In<br />
mixture. Careful control of the process<br />
plane.They represent the thinnest, and<br />
held belief that RGB (Red/Green/Blue)<br />
a world of Ambient Intelligence, where<br />
results in separation of the mixture into a<br />
most flexible, active-matrix displays<br />
pixels give us all the colours we need.The<br />
what we see with our eyes will be<br />
solid-plastic cover layer on top of a liquid-<br />
reported to date. And with close to<br />
truth is, this is simply what we have<br />
designed to reflect or modify our moods,<br />
crystal layer. Patterning of the plastic foil<br />
80,000 thin-film transistors, they are also<br />
become used to. In reality, the range of<br />
the ability to heighten colours when we<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
6<br />
with an adhesion promoter, applied by an<br />
offset printing process prior to UV<br />
exposure, results in robust interconnects<br />
between the solid plastic cover layer and<br />
the plastic foil, and hence a robust display.<br />
Electronic-ink displays may prove even<br />
easier to produce in a flexible form,<br />
because the ink can be printed directly<br />
onto a flexible substrate using an offsetlitho-type<br />
printing process. However, for<br />
both LCD and electronic ink technologies,<br />
one of the key technological challenges<br />
will be the production of flexible active-<br />
the largest organic-electronics-based<br />
displays with the smallest pixel pitch so<br />
far reported.<br />
What will be much more difficult with all<br />
these technologies is to produce flexible<br />
displays that are viewable in darkness as<br />
well as in daylight, because all<br />
transmissive/reflective technologies either<br />
require a backlight or natural front-light. It<br />
is here that emissive display technologies<br />
such as small molecule (smOLED) or<br />
polymer-OLED (PolyLED) technologies<br />
may come into the picture, to provide the<br />
colours that can be resolved by the<br />
human eye and perceived by the human<br />
brain goes well outside the colour gamut<br />
achieved by typical RGB systems.While<br />
work by <strong>Philips</strong> <strong>Research</strong> such as its<br />
adaptive-colour-mapping technology (see<br />
the article on page 16 of this issue of<br />
<strong>Password</strong>) aims to move colours that lie<br />
outside these gamuts into resolvable<br />
colours within them, it is also working on<br />
multi-primary display technologies that<br />
expand the colour gamuts to match those<br />
of our own eyes.<br />
are elated or subdue them when we are<br />
in a more reflective mood will be a<br />
powerful tool in generating environments<br />
that are truly adaptive to our needs.<br />
• Electronic ink<br />
• Electrowetting displays<br />
• Paintable displays<br />
• PolyLED displays<br />
• Adaptive color mapping<br />
• Display Mirror<br />
• Ambilight TM technology<br />
• 3D displays<br />
<strong>Philips</strong>’ paintable-display technology<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
7
MEET<br />
Guofu Zhou<br />
Principal Scientist at <strong>Philips</strong> <strong>Research</strong> Eindhoven, the Netherlands<br />
For more information: Dr Guofu Zhou<br />
E-mail: guofu.zhou@philips.com<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
8<br />
Imagine: a device that offers paper-like readability, is as portable as a paperback and can hold a small<br />
library’s worth of information – all while subsisting on the most meagre of electronic diets. Sound like a<br />
dream? It is. And it’s one that Guofu Zhou is helping turn into reality. As project leader for<br />
electrophoretic displays at <strong>Philips</strong> <strong>Research</strong>, Guofu has been pivotal in the development of LIBRIé, the<br />
first E-book available to consumers that uses an electronic-ink display.The result of a strategic<br />
partnership between <strong>Philips</strong>, the US company E Ink and Sony, LIBRIé offers a reflective and paper-like<br />
display that is up to six times brighter than normal liquid-crystal displays. A vital element in the new E-<br />
book is waveform technology, developed by Guofu and his team, a technology that achieves the accurate<br />
rendering of grey states in this type of displays.<br />
Guofu,<br />
1<br />
welcome to <strong>Password</strong>. Please<br />
tell us a little about yourself.<br />
I joined <strong>Philips</strong> <strong>Research</strong> Eindhoven in<br />
1995 after receiving my PhD from the<br />
University of Amsterdam. Before that, I<br />
was educated in China, my native country.<br />
My first projects at <strong>Philips</strong> focused on<br />
technologies for rewritable optical<br />
storage, aimed at increasing the recording<br />
density and data rate of CD-RW and<br />
DVD+RW discs. After six years I<br />
moved to the Flat Display<br />
Modules research group<br />
and started working on<br />
electronic paper-like<br />
displays. Patents are<br />
an important aspect<br />
of industrial<br />
research, so I’m<br />
quite proud that<br />
the work I was<br />
involved in<br />
resulted in more than 100 patent filings so The other thing that attracted me was the<br />
far.<br />
2<br />
E Ink and <strong>Philips</strong> have been working<br />
together since <strong>20</strong>01 on electronic-ink<br />
displays.You've been deeply involved<br />
in this partnership from the<br />
beginning.What attracted you to<br />
this project?<br />
Firstly, the technology and its implications.<br />
Electronic-ink displays offer a unique<br />
opportunity to bring people’s dreams to<br />
reality: paper capable of changing content.<br />
People are used to reading on printed<br />
paper because of its comfortable<br />
readability. In the past, displays could<br />
never match this quality, and therefore the<br />
adoption of e-books and e-readers has<br />
been quite low. Our electronic ink<br />
modules truly resemble the quality of a<br />
paperback book, so I think this technology<br />
is going to be very successful.<br />
technical challenges. Electronic-ink display<br />
is a new technology, requiring unique,<br />
creative solutions, in particular in activematrix<br />
backplane technology and display<br />
electronics.This was the major focus of<br />
my team at <strong>Philips</strong> <strong>Research</strong>.What was<br />
developed in my team, in close<br />
collaboration with the development team<br />
of <strong>Philips</strong>’ Emerging Display Technology<br />
business, is the so-called waveform<br />
technology used to drive the display and<br />
achieve the correct rendering of text and<br />
images on the screen.<br />
Last month in Japan, Sony rolled 3out<br />
LIBRIé.What part did <strong>Philips</strong>, and<br />
more specifically you and your team,<br />
play in the development of LIBRIé?<br />
LIBRIé is a result of close collaboration<br />
between Sony, E Ink and <strong>Philips</strong>. E Ink was<br />
the inventor of this revolutionary display<br />
principle in which oppositely charged<br />
black and white pigment particles can be<br />
moved to the display surface, depending<br />
on the voltage applied to the respective<br />
pixels. In our partnership with E Ink,<br />
<strong>Philips</strong> focused on the integration of E<br />
Ink’s laminated front planes with activematrix<br />
back planes and the development<br />
of the appropriate driving electronics. Our<br />
collaboration with Sony started very early<br />
in the development process as well.This<br />
helped us to understand customer<br />
requirements and specifications in order<br />
to develop a customized solution.<br />
Although we are a research team, we<br />
were a fully involved in the whole<br />
development process, up to the latest<br />
phase of product development.The<br />
intimate working relation with both E Ink<br />
and Sony still exists and adds a great deal<br />
of fun to my work.<br />
4So how does waveform technology<br />
work?<br />
Electronic-ink displays are stable in<br />
multiple states. In other words, the image<br />
stays on the display after addressing<br />
without a driving voltage.The challenge,<br />
then, is how to completely remove the<br />
previous image in the next image update.<br />
Solving this problem by creating the right<br />
control mechanisms for the display driver<br />
is what my project team is doing.<br />
There are two basic ways of achieving<br />
grey scales: pulse-width-modulated (PWM)<br />
driving and voltage-modulated (VM)<br />
driving. PWM driving involves the<br />
application of a voltage pulse with a<br />
constant voltage level, but varying the<br />
pulse period. For example, the switching<br />
time for black to white is 300 ms at<br />
– 15 V.The dark-grey level from the black<br />
state may be achieved by applying 100 ms<br />
at – 15 V, and the light-grey level by <strong>20</strong>0<br />
ms at – 15 V.VM driving involves the<br />
application of a voltage pulse with<br />
constant pulse duration while varying the<br />
7<br />
voltage level.This is a less favourable<br />
solution, as VM drivers are always more<br />
costly.<br />
How is colour different from black,<br />
5<br />
white and grey?<br />
The next challenge is indeed to add<br />
colour. One option would be using a<br />
simple colour filter, but that would block<br />
two-thirds of the light, loosing the big<br />
advantage of this bright-display<br />
technology, so we are working on ideas<br />
for more clever solutions. Once the<br />
display principle has been demonstrated,<br />
the next question would be how to drive<br />
these displays. Our knowledge and<br />
experience built on the current black-andwhite<br />
display would significantly help us<br />
towards the successful driving of colour<br />
electronic-ink displays.<br />
Meanwhile, we are working on E-paper<br />
that can display 16 or more grey levels,<br />
which would come in handy in medical<br />
imaging or to display black-and-white<br />
6<br />
photographs.<br />
Besides the addition of colour<br />
displays, where do you see E-paper<br />
heading by, say, <strong>20</strong>14?<br />
After intrinsic bright-colour E-paper<br />
displays, I would dream of having a flexible<br />
or rollable active-matrix substrate<br />
integrated with E-paper.Then, E-paper<br />
would reach almost every family, because<br />
it would replace, or at least complement,<br />
conventional paper, for example for<br />
books, newspapers and magazines.The<br />
impact on people’s lives would be similar<br />
to that of television, the PC and mobile<br />
phones.<br />
So, are we moving to a paperless<br />
world?<br />
Not completely, but a large portion of the<br />
Because of the special nature of<br />
paper world will eventually be occupied<br />
electronic-ink displays, we had to develop by electronic paper! There is probably no<br />
a new type of driving waveform to achieve need to move to a completely paperless<br />
the correct and reproducible rendering of world, but E-paper will add to many<br />
intermediate grey scales.We created quite applications, replacing paper as it<br />
a number of inventions, for example combines the features of paper and of<br />
waveforms consisting of more than one modern, portable, wireless electronic<br />
voltage pulse in an image transition. devices.<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
9
In most people’s minds, the ‘flat, thin display’ is usually associated with LCD, yet an exciting new technology has far<br />
greater claim to that title. Polymer OLED (organic light-emitting diode) displays are much lighter and thinner than<br />
LCDs and they offer better picture performance. Although not yet a strong rival to LCD, they soon will be and,<br />
what’s more, the design flexibility they offer will open up a host of new display possibilities in the future.<br />
For more information:<br />
E-mail:<br />
Dr Mark Overwijk, Programme Manager Polymer OLED displays, Eindhoven, the Netherlands<br />
mark.overwijk@philips.com<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
Polymer OLED displays<br />
Opening a world of possibilities<br />
v i s i o n<br />
OLED displays are light and efficient,<br />
which makes them ideal for portable<br />
applications.They have a viewing angle of<br />
almost 180 0 and a fast response that<br />
makes them ideal for full-motion video.<br />
And because OLED displays are<br />
intrinsically emissive, they don’t need a<br />
backlight and can therefore be much<br />
thinner than LCDs. Contrast is also<br />
excellent as the pixels can be fully<br />
switched off in the black-state, unlike LCD<br />
pixels which function as light switches and<br />
inevitably allow some backlight leakage in<br />
the black-state. Moreover, current<br />
research into the use of plastic substrates<br />
is opening the way to flexible displays and<br />
displays that can be moulded to any<br />
desired contour.<br />
The structure of polymer OLEDs is<br />
simple – a thin layer of a light-emitting<br />
polymer sandwiched between a metal<br />
cathode and a polymer anode.When<br />
current flows, electrons and holes are<br />
injected by the cathode and anode into<br />
the polymer layer where they recombine,<br />
releasing energy as high-intensity light of a<br />
characteristic colour.This colour can be<br />
precisely controlled by altering the<br />
composition of the OLED material,<br />
allowing full-colour displays to be created<br />
using a two-dimensional array of RGB<br />
pixels.<br />
Pioneering research<br />
The origins of polymer OLED technology<br />
go back to the discovery of conducting<br />
polymers in 1977, which earned the codiscoverers<br />
– Alan J. Heeger, Alan G.<br />
MacDiarmid and Hideki Shirakawa – the<br />
<strong>20</strong>00 Nobel Prize in Chemistry. Following<br />
this discovery, researchers at Cambridge<br />
University, UK discovered in 1990 that<br />
conducting polymers also exhibit<br />
electroluminescence and the polymer<br />
OLED was born!<br />
<strong>Philips</strong> started research into polymer<br />
OLEDs in 1991. In 1999 it began pilot<br />
production of the first monochrome<br />
polymer OLED and in <strong>20</strong>02, under the<br />
PolyLED label, <strong>Philips</strong> became the first<br />
company to launch polymer-based OLED<br />
displays for consumer applications. Since<br />
then, <strong>Philips</strong> has continued to develop the<br />
technology both for new display options<br />
and enhanced device performance.<br />
The major reason for <strong>Philips</strong>’ early<br />
commitment to polymer OLEDs is their<br />
enormous potential for industrialization.<br />
In contrast to their principal rival: smallmolecule<br />
OLEDs, which are manufactured<br />
by vacuum deposition using shadow<br />
masks, polymer OLED displays can be<br />
manufactured by a high-resolution inkjet<br />
printing process that can easily be scaled<br />
to large substrates to provide a low-cost<br />
solution for manufacturing large-screen<br />
displays.<br />
<strong>Philips</strong> and other manufacturers are<br />
already using polymer OLED displays in<br />
several new mobile products such as<br />
<strong>Philips</strong>’ 639 mobile phone.This features a<br />
1-inch PolyLED monochrome ‘magic<br />
mirror’ display on the outside of the<br />
phone’s flip-cover that provides a clock<br />
and flashing call indicator, and a mirror<br />
when in standby. What’s more, there are<br />
plans in the pipeline to produce fullcolour<br />
PolyLED modules for both<br />
secondary and main displays in mobile<br />
phones.<br />
Polymer OLED TV<br />
One of the most exciting applications for<br />
polymer OLEDs is in TV. Even though<br />
LCD flat panels are currently establishing<br />
themselves as the successor to the<br />
familiar cathode-ray tube, research on<br />
improving efficiency and manufacturing<br />
technology are likely to result in the<br />
polymer OLED TV becoming a serious<br />
contender in the flat, thin TV race before<br />
the end of the decade.<br />
At this year’s International Symposium and<br />
Exhibition of the Society for Information<br />
Display in Seattle, USA, <strong>Philips</strong><br />
demonstrated the feasibility of<br />
manufacturing large-screen polymer OLED<br />
displays using a proprietary multi-nozzle,<br />
multi-print inkjet printer technology.<br />
Taking the wide-screen 30-inch WXGA<br />
display (1365 x 768 resolution) as its<br />
reference application, <strong>Philips</strong><br />
demonstrated a prototype 13-inch carveout<br />
of this display (resolution 576 x 324).<br />
The prototype also featured a number of<br />
video-processing technologies to<br />
“In flat-panel displays, polymer OLED technology may be the new kid on the block but with its unique visual<br />
and physical properties, it’s all set to become a major player in the world of displays in the coming decades,”<br />
says Mark Overwijk, <strong>Philips</strong> <strong>Research</strong> Programme Manager for polymer OLED displays.<br />
10 11<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04
further enhance image quality and take<br />
OLED emitters too, whether driven by<br />
blue-emitting polymer – the latter<br />
J oining forces<br />
maximum advantage of the OLED’s<br />
LTPS or a-Si TFTs, show variable ageing<br />
currently the ‘world record’ in luminous<br />
excellent video rendering and black-level<br />
effects, resulting in brightness drift with<br />
efficacy for blue polymer emitters.<br />
In <strong>20</strong>03, the European <strong>Research</strong> Commission<br />
performance.<br />
time. Both these effects are compensated<br />
Another breakthrough in polymer OLED<br />
awarded the prestigious EU Descartes Prize<br />
by <strong>Philips</strong>’ proprietary ‘photo-feedback’<br />
efficiency has been achieved through<br />
to a project on polymer OLEDs for light and<br />
Innovative drive circuitry<br />
circuitry, which uses the photosensitive<br />
combining fluorescence and<br />
image display screens. <strong>Philips</strong> was one of the<br />
Although today’s small polymer OLED<br />
properties of the silicon back-plane itself<br />
phosphorescence as effective emissive<br />
six partners in this project, the others being<br />
displays are usually passively addressed, a<br />
to sense and correct for changes in<br />
processes.Taking advantage of this, <strong>Philips</strong><br />
the Cambridge University, Cambridge Display<br />
lot of research is going into developing<br />
individual pixel brightness. <strong>Philips</strong><br />
<strong>Research</strong> has invented a new copolymer<br />
Technology, Materia Nova, Linköping<br />
active-matrix devices. For emissive devices<br />
<strong>Research</strong> has already demonstrated the<br />
providing a luminous efficacy of 40 cd/A!<br />
University, and Covion Organic<br />
like OLEDs, active addressing, where each<br />
effectiveness of its new photo-feedback<br />
Still higher efficacies and efficient blue<br />
Semiconductors in Frankfurt am Main.<br />
pixel is individually switched by one or<br />
compensation circuitry, which limits<br />
emission are expected in the future<br />
more thin-film transistors (TFTs), is<br />
brightness degradation of a polymer<br />
through further tuning of the copolymer<br />
The work on development of combined<br />
definitely preferred and is essential for<br />
OLED display to only 1 to 2% over the<br />
composition.<br />
fluorescent and phosphorescent materials was<br />
larger displays as it minimizes power<br />
half-life of an uncompensated display (the<br />
done in close collaboration with TNO<br />
consumption and improves lifetime by<br />
time for average brightness to fall by<br />
In collaboration with material suppliers,<br />
Industrial Technology, the University of<br />
imposing lower stresses on the OLED<br />
50%).<br />
<strong>Philips</strong> has also succeeded in increasing<br />
Durham, and the Eindhoven University of<br />
emitters. <strong>Philips</strong> <strong>Research</strong> has therefore<br />
the operational lifetime of polymer<br />
Technology.The collaboration was sponsored<br />
devoted considerable resources to<br />
Breakthroughs in performance<br />
OLEDs by several orders of magnitude<br />
by the Dutch government.This is but one<br />
perfecting active-matrix OLED drive<br />
Efficiency and lifetime are major focuses in<br />
over the past few years.This has already<br />
example of the embedding of polymer OLED<br />
circuitry with the aim of optimizing<br />
display lifetime and uniformity.<br />
The two semiconductor processes<br />
current polymer OLED research, and<br />
significant improvements have been<br />
realized by comprehensive research on<br />
materials and device physics. Higher<br />
enabled commercial application of<br />
monochrome passive-matrix and<br />
segmented dot-matrix displays, with<br />
operational lifetimes well exceeding<br />
13-inch PolyLED TV<br />
prototype showing excellent<br />
image quality<br />
activities at <strong>Philips</strong> in the scientific<br />
community. Over the past years, <strong>Philips</strong> has<br />
established fruitful and open relationships<br />
with key groups in universities such as the<br />
currently used for active-matrix back-<br />
efficiency enables the use of a-Si for back-<br />
10,000 hours. Lifetime improvements for<br />
University of Groningen, the University of<br />
planes are Low Temperature Polysilicon<br />
(LTPS) and amorphous silicon (a-Si).<br />
Though more expensive, LTPS offers<br />
greater potential for miniaturization which<br />
plane electronics in larger displays. At<br />
lower efficiencies, the relatively low<br />
charge carrier mobility of a-Si requires<br />
that the pixel circuitry occupies a large<br />
pure red, green and blue emitters are<br />
expected to lead to the commercial<br />
introduction of full-colour devices next<br />
year.<br />
Pilot line for<br />
inkjet printing<br />
of full-colour<br />
PolyLED displays<br />
Amsterdam, the Catholic University Leuven<br />
and Cambridge University. Collaborative<br />
projects are organized within the framework<br />
of the Dutch Polymer Institute, in bilateral<br />
is especially important for small displays<br />
proportion of the display’s surface area,<br />
agreements, and in Dutch/European-<br />
(see also the article on page 14). It also<br />
decreasing the ratio of the active area to<br />
A new world of possibilities<br />
sponsored projects.<br />
allows greater integration of the logic and<br />
the total area of the display. Higher<br />
Although polymer OLED technology is a<br />
mixed-signal functions required for<br />
efficiency also implies lower power<br />
potential rival to LCD, its major impact is<br />
An essential contribution to the<br />
addressing the display. An issue in LTPS,<br />
consumption, which is crucial for battery-<br />
not likely to be in replacing existing<br />
industrialization of polymer OLEDs is made<br />
however, is the spread in threshold<br />
powered hand-held devices. And it widens<br />
displays but in whole new areas of<br />
by suppliers and partners, such as The Dow<br />
voltage between individual TFTs during<br />
the range of possible applications for<br />
application. Here, flexibility and thinness<br />
Chemical Company, Covion Organic<br />
manufacture. In OLEDs this leads to small<br />
polymer OLED technology, e.g. in solid-<br />
will be the keys and we’re likely to see<br />
Semiconductor GmbH, H.C. Starck, Litrex and<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • july <strong>20</strong>04<br />
12<br />
luminance variations in the picture giving<br />
rise to spatially noisy pictures known as<br />
‘dirty windows’. In the 13-inch PolyLED<br />
TV demonstrator shown at SID <strong>20</strong>04,<br />
<strong>Philips</strong> eliminated this with a measuring<br />
and compensation circuit embodied in the<br />
back-plane.<br />
The lower cost of a-Si makes it attractive<br />
for large displays where the cost of the<br />
processed glass substrate becomes<br />
important.The threshold voltages of a-Si<br />
TFTs, however, can drift with time,<br />
resulting in changes in individual pixel<br />
brightness and in picture burn-in.The<br />
state lighting.<br />
<strong>Philips</strong> <strong>Research</strong> recently has achieved<br />
major improvements in efficiency through<br />
the development of improved device<br />
structures and polymers with improved<br />
properties. A novel anode material<br />
resulted in significant reduction of losses<br />
due to imbalances in the hole and<br />
electron partial currents, leading to huge<br />
increases in the quantum efficiency to<br />
around 12% (from 2 to 4% for standard<br />
devices). Such efficiencies translate into<br />
luminous efficacies of 35 cd/A for a yellow<br />
light-emitting polymer and <strong>20</strong> cd/A for a<br />
flexible and conformal polymer OLED<br />
displays moulded to the contours of our<br />
mobile phone or car dashboard, or as rollup<br />
television screens.When not emitting,<br />
the polymer OLED display can also be<br />
made virtually transparent, which opens<br />
up other possibilities, such as super-thin<br />
TV screens hanging from a wall that<br />
become invisible when switched off, or<br />
windows that can be switched on to show<br />
a picture of a favourite scene. All we can<br />
say now is that the possibilities for this<br />
exciting new technology are virtually<br />
boundless and limited only by our<br />
imagination.<br />
Spectra.<br />
• Background on polymer OLED<br />
• PolyLED business info<br />
• PolyLED TV<br />
• Inkjet printing of PolyLED displays<br />
• Efficiency improvement<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
13
ultraviolet excimer laser, such that when it<br />
between the display glass and the external<br />
vision,” Johan van de Ven points out.<br />
cools it crystallizes into polysilicon.<br />
electronics, making the display cheaper<br />
“<strong>Research</strong> developed demonstrators,<br />
The resulting LTPS has a highly improved<br />
and more robust. Last but not least, by<br />
which we then showed to customers,<br />
charge-carrier mobility and stability<br />
eliminating the need for separate driver<br />
giving them the confidence that we could<br />
compared to a-Si, opening up the ability<br />
circuitry, the power consumption is<br />
in fact develop LTPS technology.<br />
to integrate the display driver circuitry for<br />
greatly reduced.<br />
Furthermore, Steve Battersby built up the<br />
active-matrix LCD panels right on the<br />
nucleus of an LTPS team at <strong>Philips</strong>’ LTPS<br />
glass itself.<br />
“These features give LTPS displays a<br />
design centre in Kobe, Japan and helped us<br />
strong marketing advantage in the area of<br />
set up a relationship with suppliers in<br />
LTPS has its drawbacks, the biggest being<br />
handheld products, where small size, light<br />
Japan.”<br />
cost. Because it typically requires two or<br />
weight and neat designs are selling<br />
three extra mask steps, LTPS is currently<br />
features”, explains Bart Fokkink, Senior<br />
While LTPS is already being applied to<br />
more expensive to produce than a-Si.<br />
Director for Advanced Technology at<br />
active-matrix, thin-film-transistor LCDs, as<br />
These costs must be recovered in savings<br />
<strong>Philips</strong> MDS in Heerlen, the Netherlands.<br />
well as organic-light-emitting diode<br />
in the IC costs. However, as Steve<br />
“Of the key features in a display, a great<br />
(OLED) displays, other possibilities<br />
Low-temperature<br />
polysilicon<br />
f or display-centric mobiles<br />
Battersby, leader of the Active-Matrix<br />
Systems group at <strong>Philips</strong> <strong>Research</strong> Redhill<br />
(England) explains: “There’s a point where<br />
the physical size and cost of conventional<br />
driver ICs are less significant in relation to<br />
overall panel size and cost, and that’s at a<br />
display diagonal of 8 to 10 inch.Those<br />
small displays aren’t just for mobile<br />
image is the number-one thing users want,<br />
followed by low power consumption.” In<br />
Asia, where marketers and researchers<br />
are intensively looking for emerging<br />
trends in telephony, a ride on a Tokyo<br />
subway was enough to show him where<br />
the future of mobile phones lies. “A<br />
majority of the people was using their<br />
emerge for this technology as well. “We’re<br />
working closely with <strong>Research</strong> on applying<br />
LTPS to 3D displays and non-rectangular<br />
displays.” With LTPS, it is also possible to<br />
move even more complex circuitry from<br />
the periphery of a display into the pixel<br />
structure itself.This means that displays<br />
will increasingly evolve from<br />
Low-temperature polysilicon is a new silicon technology, which allows to integrate displays' driver electronics with the<br />
phones: LTPS works for digital cameras,<br />
personal digital assistants, high-end GPS<br />
phones more for i-mode than for talking.<br />
The future is in colour displays and plenty<br />
straightforward output devices into<br />
intelligent system-on-panel solutions,<br />
display glass. This saves separate components and allows the design of very compact and functional display modules.<br />
Johan van de Ven and Bart Fokkink of <strong>Philips</strong> Mobile Display Systems tell about the opportunities this creates for their<br />
sets, mobile DVD – potentially anything<br />
with a small display.”<br />
of features.” In such a world, LTPS stands<br />
to play an increasingly important role.<br />
opening up a whole new range of mobile<br />
applications.<br />
business.After working on the technology at <strong>Philips</strong> <strong>Research</strong>, Steve Battersby helped transferring it to the production<br />
LTPS is also key to improving other<br />
The work on LTPS technology has<br />
For now, though, Johan van de Ven and his<br />
facilities in Japan.<br />
For more information:<br />
E-mail:<br />
Dr Steve Battersby<br />
steve.battersby@philips.com<br />
important display characteristics. First of<br />
all, the in-pixel circuitry is simply smaller<br />
in LTPS than in a-Si, so less light gets<br />
blocked and the display can retain a bright<br />
provided the perfect springboard for<br />
exploring alternative exploitation routes –<br />
for example, via LG.<strong>Philips</strong> LCD, a 50-50<br />
joint venture formed with LG Electronics<br />
colleagues are busy enough preparing for<br />
the growth in phones containing LTPS,<br />
which is expected to rise from 10 to 15%<br />
of the market in <strong>20</strong>05 to between 35 and<br />
image up to a much higher resolution.<br />
of Korea in 1999, which recently<br />
50% in <strong>20</strong>08. As he states, “LTPS is going<br />
The mobile phone is becoming more than<br />
requirements of displays up.”<br />
technology, and then added as separate<br />
“With LTPS, you can pack double the<br />
announced that it has started to build an<br />
to continue having a big impact.”<br />
just a phone. A trip to your local cell-<br />
With displays taking up a relatively large<br />
components to the display module,<br />
current pixel density into the same screen<br />
LTPS manufacturing centre in Korea. It is<br />
phone dealer bears this out: at one end of<br />
space in mobile products, product<br />
occupying a large portion of the total<br />
size,” explains Johan van de Ven. “That’s<br />
also an example of the successful<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
14<br />
the shelf are the humble old handsets<br />
with their monochrome displays. On the<br />
other are machines that allow users to<br />
read their E-mail, surf the web, play video<br />
games, take photographs, record video –<br />
and, yes, even call their friends.<br />
“More and more, you’re working not with<br />
a phone but with a mobile communication<br />
and information terminal,” says Johan van<br />
de Ven, Chief Technology Officer at <strong>Philips</strong><br />
Mobile Display Systems (MDS) in Hong<br />
Kong. “Mobile phones are changing from<br />
voice-centric devices to display-centric<br />
devices – and that drives the<br />
developers are looking for ways to embed<br />
as much functionality as possible onto the<br />
display substrate itself, instead of using<br />
costly additional space for peripheral<br />
circuits.With amorphous silicon (a-Si), as<br />
currently still applied to large-area glass<br />
substrate panels, the low charge-carrier<br />
mobility and poor stability are not<br />
sufficient to implement the logic and<br />
mixed-signal functions necessary to drive<br />
the display as an integral part of the<br />
active-matrix LCD panel. Instead, driver<br />
ICs are fabricated separately using<br />
conventional, single-crystal silicon<br />
area, and significantly contributing to the<br />
power consumption, even in stand-by<br />
mode.<br />
However, with low-temperature<br />
polysilicon (LTPS), the latest in a rapid<br />
series of breakthroughs in display<br />
technologies, very high levels of circuit<br />
integration within the display panel come<br />
into reach.<br />
<strong>Philips</strong> <strong>Research</strong> has developed a method<br />
to heat up a thin layer of amorphous<br />
silicon to a temperature above its melting<br />
point within nanoseconds using an<br />
where LTPS really makes a difference.”<br />
Second, the integration of the drivers<br />
greatly simplifies the interconnections<br />
cooperation between <strong>Research</strong> and MDS.<br />
“We have absolutely needed the <strong>Research</strong><br />
team in the development of our strategic<br />
• More information on LTPS<br />
technology<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
15
Video signal<br />
processing ups<br />
the image<br />
The viewing experience that modern display technologies can provide continues to improve. LCDs are now brighter,<br />
faster and larger, and plasma panels have reached home-theatre proportions. Even the ubiquitous CRT now has a<br />
super-flat screen and is slimmer than ever before. So it is rather ironic that many of the video sources that we want<br />
to view on these displays are relatively poor by comparison.The pictures that you take on your camera phone may<br />
look OK on the phone’s 2-inch LCD, but viewed on a 42-inch high-definition flat-screen display the results will almost<br />
certainly be disappointing.The same applies to the low-resolution video clips that proliferate on the Internet. For<br />
<strong>Philips</strong> <strong>Research</strong>, advanced video signal processing is the key to raising the quality of less than perfect video sources<br />
to levels commensurate with modern displays.<br />
For more information:<br />
E-mail:<br />
Dr Geert Depovere, Head of the Video Processing and Visual Perception group at<br />
<strong>Philips</strong> <strong>Research</strong> Eindhoven, the Netherlands<br />
geert.depovere@philips.com<br />
Enhanced TV<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
Demonstration set-up showing improved colour saturation<br />
by using the adaptive Colour Gamut Mapping algorithm<br />
Over the last two years, LCD TVs have<br />
taken the market by storm.Yet there is<br />
still plenty of room for improvement in<br />
the picture quality they deliver. Despite<br />
the fact that modern active-matrix LCD<br />
panels have reached video switching<br />
speeds, they still suffer a degree of<br />
‘motion blur’ due to the slowness of the<br />
liquid-crystal material and the inherent<br />
sample-and-hold nature of their pixels.<br />
Unlike the flying spots in a conventional<br />
raster-scan colour picture tube, which<br />
decay very quickly in intensity, the pixels<br />
on an LCD panel maintain a fixed intensity<br />
for a complete frame period.This results<br />
in a visible artefact that is the equivalent<br />
of motion-related low-pass filtering of the<br />
video signal, often referred to as motion<br />
blur. <strong>Philips</strong> <strong>Research</strong> is combining its<br />
expertise in motion estimation (derived<br />
from earlier work on Digital Natural<br />
Motion television) with innovative new<br />
Motion-Compensated Inverse Filtering<br />
algorithms that counter motion blur. It is<br />
also developing more advanced motioncompensated<br />
de-interlacing algorithms to<br />
eliminate some of the de-interlacing<br />
artefacts that can appear on highresolution<br />
LCD TVs.<br />
Another drawback of LCDs is a low<br />
contrast ratio, mainly due to the fact that<br />
the backlight is continuously on. Even in<br />
black areas of the image some of the<br />
backlight still filters through.To overcome<br />
this problem, <strong>Philips</strong> <strong>Research</strong> has<br />
developed its dynamic-backlight concept,<br />
in which analysis of the video image<br />
results in the backlight intensity being<br />
reduced behind dark areas. It is also<br />
looking at ways in which video processing,<br />
in combination with new backlight<br />
technologies, can be used to increase the<br />
colour gamut of LCD panels, allowing<br />
faithful reproduction of a wider range of<br />
colours.<br />
Even more exciting is the prospect of<br />
displaying 3D images on LCD TVs, even<br />
for standard 2D broadcast material. <strong>Philips</strong><br />
<strong>Research</strong> has developed image analysis<br />
techniques that identify<br />
foreground/background information in 2D<br />
images and construct a 3D image from<br />
them. Nine separate views of the image<br />
are constructed, each representing the<br />
image as seen from a slightly different<br />
angle.When these are displayed on an<br />
LCD or emissive display equipped with<br />
<strong>Philips</strong>’ patented slanting lenticular-lens<br />
technology, the nine different views<br />
become visible at appropriate angles,<br />
presenting viewers with a highly realistic<br />
3D image that is not dependent on the<br />
wearing of special glasses or keeping one's<br />
heads in a fixed position.<br />
“Digital video processing will not only be a key differentiator in future display systems, for example,<br />
turning low-quality video into stunning images. It will also contribute to our safety and well-being by<br />
giving us a clearer picture of the world around us,” says Geert Depovere of <strong>Philips</strong> <strong>Research</strong>.<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
16<br />
v i s i o n<br />
17
Video on mobile<br />
TV on PC<br />
Philip <strong>Research</strong> has developed advanced<br />
<strong>Philips</strong> <strong>Research</strong> has also developed<br />
In addition to increasing the speed of<br />
Although the PC started off as a<br />
algorithms to PC platforms and licensing<br />
software intercepts the games’ standard<br />
video processing techniques to enhance<br />
algorithms for content-related control of<br />
LCDs to reduce motion blur, <strong>Philips</strong><br />
productivity tool, the advent of video<br />
them to PC component manufacturers<br />
graphics output and constructs nine<br />
the performance of full-colour LCD<br />
backlight intensity in order to reduce<br />
<strong>Research</strong> has also adapted its Digital<br />
games quickly turned it into an<br />
and system integrators.The initiative,<br />
separate virtual reality views, each from a<br />
displays in mobile devices. Designed to<br />
power dissipation by as much as 40%,<br />
Natural Motion TV algorithms to<br />
entertainment device.Today, people use<br />
which <strong>Philips</strong> is marketing under the name<br />
slightly different angle.When displayed on<br />
overcome the motion blur, motion judder<br />
while also improving perceived video<br />
reduce motion judder in mobile displays.<br />
their PCs for watching TV programmes,<br />
Trimension TM , already includes its Digital<br />
<strong>Philips</strong>’ patented lenticular-lens screen<br />
and poor colour rendition that are<br />
quality. On the basis that it is better to<br />
Severe motion judder (jerkiness in the<br />
playing DVDs and editing their home<br />
Natural Motion and de-interlacing<br />
systems, these images create a realistic 3D<br />
common in these displays, such techniques<br />
render darker scenes by reducing the<br />
motion) results from the low frame rates<br />
movies. Despite this, many of the image<br />
algorithms.These algorithms bring video<br />
effect. As a result, gamers can shift their<br />
can be applied individually or in<br />
backlight intensity rather than blocking<br />
used in mobile devices – typically between<br />
improvement techniques developed for<br />
quality to PCs only previously available in<br />
head to glance down the side of objects<br />
combination to provide a much better<br />
light with the LCD, <strong>Philips</strong>’ Dynamic<br />
5 and 15 frames per second. <strong>Philips</strong>’<br />
televisions, such as Digital Natural<br />
high-end TV sets.<br />
to see what might be lurking there.<br />
user experience with more vivid and<br />
Backlight works in combination with<br />
Mobile Natural Motion technology<br />
Motion TM and motion compensated de-<br />
realistic colours and a more natural<br />
contrast enhancement techniques to<br />
analyses successive video frames to<br />
interlacing, have not yet penetrated into<br />
To add new realism to computer gaming,<br />
portrayal of video material.<br />
maintain maximum grey-scale range in the<br />
establish motion vectors for every moving<br />
the PC domain.<br />
<strong>Philips</strong> <strong>Research</strong> has also developed<br />
image.<br />
object in the picture. It then uses these<br />
software to convert the graphics output<br />
As the resolution and pixel density of the<br />
motion vectors to create intermediate<br />
With the increased processing power of<br />
of computer games into 3D images.<br />
active-matrix LCDs used in mobile<br />
Another well-known problem even with<br />
image frames that are inserted between<br />
modern PCs, which allows much more<br />
Although many games create three-<br />
devices increases, the ratio between the<br />
active-matrix LCDs is the poor response<br />
the original frames, thereby increasing the<br />
video processing to be done by their<br />
dimensional virtual realities in which the<br />
active area of each pixel and the dark area<br />
time of their LCD pixels, which typically<br />
frame rate and smoothing out the motion.<br />
CPUs, <strong>Philips</strong> <strong>Research</strong> is porting many of<br />
game is played, they normally display these<br />
occupied by its drive transistor and<br />
amounts to several tens of milliseconds.<br />
its advanced video improvement<br />
virtual realities in two dimensions. <strong>Philips</strong>’<br />
storage capacitor decreases. Coupled with<br />
The result is a smearing of picture<br />
The important thing about all these<br />
the fact that these displays employ colour<br />
filters to produce RGB triplets, this means<br />
motion, because the pixels cannot keep up<br />
with the changing grey-scales in moving<br />
mobile-video improvement techniques is<br />
that they have been engineered to run<br />
Automotive<br />
that less than a third of the light emitted<br />
images.To overcome this problem, <strong>Philips</strong><br />
within the processing resource and power<br />
by the backlight reaches the viewer.<br />
<strong>Research</strong> has developed a technique for<br />
consumption limits of mobile devices.<br />
Video cameras are already being fitted to<br />
<strong>Philips</strong> <strong>Research</strong> is already investigating<br />
Because most mobile devices have battery<br />
momentarily ‘over-driving’ each pixel with<br />
goods vehicles to assist in rear-vision, but<br />
what can be done to enhance and analyse<br />
power constraints that limit the ability to<br />
a voltage higher than is needed to achieve<br />
this is only the start of what video<br />
the images picked up by typical vehicle<br />
compensate this effect by brightening the<br />
the required static grey-scale change.<br />
systems may one day do for drivers.<br />
cameras. Areas being looked at not only<br />
backlight, many LCD manufacturers simply<br />
Advanced cameras will be able to punch<br />
include the noise reduction and image<br />
broaden the transmission bandwidth of<br />
through darkness, rain and fog, giving<br />
stabilization algorithms needed to clean<br />
the colour filters to let more light<br />
drivers a much clearer vision of what is<br />
up video images, but also ways of<br />
through. Although this improves the<br />
ahead of and behind them. Ultimately, they<br />
recognizing specific image features such as<br />
brightness of the display, it also limits the<br />
may be able to relieve the driver of much<br />
road boundaries, road signs and<br />
display’s colour gamut (the range of<br />
of the responsibility for keeping the car<br />
pedestrians.<br />
colours that it can faithfully reproduce).<br />
on the road.<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
18<br />
What scientists at <strong>Philips</strong> <strong>Research</strong> have<br />
developed is a means of converting<br />
colours that lie outside a display’s colour<br />
gamut into corresponding colours that lie<br />
within it. At the same time corrections for<br />
the display’s white-point and hue<br />
deviations are made, with the result that<br />
the user perceives an image with more<br />
vivid and realistic colours. <strong>Philips</strong> calls this<br />
combined process ‘Adaptive Colour<br />
Gamut Mapping’ and it is already<br />
marketing the relevant algorithms under<br />
its LifePix TM product name.<br />
Medical<br />
Video signal processing has become a key<br />
technology within medical imaging,<br />
allowing clinicians to view real-time<br />
images of a beating heart or the<br />
movements of a baby in the womb. In<br />
these applications, prior knowledge of the<br />
characteristics of what is being imaged<br />
and the method used to image it, enable<br />
video-processing algorithms to be highly<br />
tuned in order to give clinicians the best<br />
possible pictures.To date, this work has<br />
been done by separate groups that work<br />
closely with <strong>Philips</strong> Medical Systems, but<br />
there is increasing synergy between this<br />
and the work being done for consumer<br />
applications. Digital Natural Motion and<br />
3D display technology, both developed for<br />
consumer applications, could be used to<br />
give clinicians even better pictures of<br />
dynamic organs such as the heart.Work<br />
on recognizing the boundaries of objects<br />
within an image will help to focus a<br />
clinician’s attention onto potential tumors<br />
or other abnormalities.<br />
• Digital Natural Motion TM<br />
• Motion-compensated<br />
inverse filtering<br />
• Dynamic backlighting<br />
• 3D TV and computer gaming<br />
• Adaptive color gamut<br />
mapping (LifePix TM )<br />
• Pixel overdrive<br />
• Mobile Natural Motion TM<br />
• Trimension TM<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
19
<strong>Philips</strong> shows<br />
display innovations<br />
at SID<br />
At the international symposium and<br />
exhibition of the Society for Information<br />
Display (SID), from 23 to 28 May in<br />
NEWS<br />
Dr Helen Routh,<br />
<strong>Research</strong> Department<br />
Head in Healthcare<br />
Systems and<br />
Information<br />
Technology, <strong>Philips</strong><br />
<strong>Philips</strong> adds a new<br />
dimension to computer<br />
gaming, video entertainment<br />
and professional imaging<br />
a pplications<br />
Scientists at <strong>Philips</strong> have developed an innovative method of<br />
PUBLISHED ARTICLES<br />
Dago de Leeuw, <strong>Research</strong> Fellow of <strong>Philips</strong> <strong>Research</strong>, was a<br />
co-author of a paper entitled ‘Spatially correlated charge<br />
transport in organic thin-film transistors’, which was published in<br />
the March 19, <strong>20</strong>04 issue of Physical Review Letters.Written<br />
together with authors from the Consiglio Nazionale delle<br />
Ricerche in Bologna, Italy, the paper provides a solution to a<br />
long-standing problem in organic accumulation field-effect<br />
Seattle, <strong>Philips</strong> showcased its latest<br />
<strong>Research</strong> USA, has been appointed a<br />
creating 3D images that brings a whole new level of<br />
transistors: the question how thick the accumulation layer is and<br />
advancements in display technologies.<br />
Fellow of the American Institute of<br />
excitement and realism to computer gaming, video<br />
how the charge transport depends on the device’s<br />
With 6500 visitors of scientific, business<br />
Ultrasound in Medicine (AIUM). AIUM<br />
entertainment and professional imaging applications.<br />
microstructure.<br />
or media background, SID is by far the<br />
largest and most influential annual display<br />
fellow membership is a way to<br />
recognize individuals who have<br />
Using advanced image analysis techniques, they have<br />
PUBLISHED BOOK<br />
event worldwide. During the symposium,<br />
contributed in a most distinguished<br />
succeeded in creating 3D video from standard 2D video<br />
Reinder Coehoorn, also a <strong>Research</strong> Fellow of <strong>Philips</strong><br />
<strong>20</strong> papers were presented and several<br />
fashion to the field of ultrasound.<br />
material.This 2D-to-3D conversion, which involves<br />
<strong>Research</strong>, is the author of the first chapter of a new volume of<br />
sessions were chaired by scientists from<br />
Routh's contributions to the<br />
identifying the individual solid bodies that make up a<br />
the prominent book series ‘Magnetic Materials’ published by<br />
<strong>Philips</strong>. Delivering a primary keynote<br />
advancement of the field of ultrasound<br />
picture, modelling them in 3D and then rendering the<br />
Elsevier. In the invited contribution almost <strong>20</strong>0 pages, entitled<br />
address, Johan van de Ven, Chief<br />
in medicine and her efforts on behalf<br />
model with picture detail from the original image, is<br />
‘Giant Magnetoresistance and Magnetic Interactions in Exchange-<br />
Technology Officer of <strong>Philips</strong> Mobile<br />
of the AIUM were recognized in the<br />
performed in real-time and should be well within the<br />
biased Spin-valves’, Reinder Coehoorn gives an unprecedented<br />
Display Systems, illustrated how different<br />
citation.<br />
processing capabilities of relatively low-cost silicon chips<br />
comprehensive overview of the physics and materials aspects of<br />
human environments can evolve and<br />
subsequently impact today’s display<br />
technologies.<br />
Although primarily product-oriented, the<br />
New, m ulti-purpose cleanroom<br />
facilities at the High Tech Campus<br />
Eindhoven<br />
<strong>Philips</strong> has extended its Microsystems Plaza (MiPlaza) facility for innovation in<br />
that can be built into consumer devices. <strong>Philips</strong>’ 2D-to-3D<br />
conversion technology overcomes the biggest obstacle to<br />
the introduction of 3D video entertainment, by avoiding the<br />
need for content providers to create 3D material and<br />
deliver it to the user.<br />
a new class of layered magnetic nanomaterials.These materials<br />
show the giant magnetoresistance effect, providing the basis of<br />
extremely sensitive sensors for magnetic fields.These sensors<br />
are currently applied in readers for hard-disk drives, but could<br />
also be of interest for new applications. <strong>Philips</strong> <strong>Research</strong> is<br />
<strong>Philips</strong> booth at the exhibition contained<br />
several technology demonstrations<br />
materials, devices, and microsystems in Eindhoven with world-class cleanroom,<br />
laboratory, and materials-analysis services.<br />
Development of video processing algorithms for real-time conversion of<br />
2D video into 3D content<br />
investigating the use of magnetic biosensors based on the effect.<br />
For more information on the book, see<br />
indicating <strong>Philips</strong>’ vision of how new and<br />
http://www.elsevier.com/wps/find/bookdescription.cws_home/50<br />
highly integrated display technologies<br />
Whereas cleanrooms are typically dedicated to a single process technology such as<br />
0754/description#description<br />
provide leading-edge solutions that truly<br />
enhance the end-user experience.This<br />
included the first public demonstration of<br />
silicon microelectronics, this cleanroom is a multi-purpose, multi-technology facility.<br />
It occupies an area of 2650 m 2 , making it one of the largest cleanrooms of its kind<br />
in the world. It also offers a broad range of process equipment capable of handling<br />
Holidays in June event<br />
Holidays in June took place from 8 to 10 June in New York.The<br />
a 13-inch PolyLED (Polymer Light-Emitting<br />
substrates of any shape, in sizes up to <strong>20</strong>0 mm.<br />
objectives of this annual product preview show for media and<br />
Diode) TV prototype, based on polymer<br />
specially invited customers are to create a high-end futuristic<br />
OLED (Organic LED) technology,<br />
<strong>Philips</strong> will use the MiPlaza cleanroom for research on topics such as materials and<br />
environment that showcases innovation and forward thinking across<br />
illustrating the significant potential of<br />
devices for molecular medicine, solid-state lighting, system-in-package solutions for<br />
all of <strong>Philips</strong>’ product lines, present <strong>Philips</strong> as the brand of choice<br />
OLED display technology for TV<br />
healthcare, lifestyle and technology applications, sensors and actuators and new<br />
<strong>Philips</strong> also developed a 3D display technology that requires<br />
for trendy gift-givers, and showcase the breadth and depth of <strong>Philips</strong><br />
applications (see also the article on page<br />
types of displays. Furthermore, as a further step in fostering Open Innovation, the<br />
no special glasses and provides a wide viewing angle,<br />
and its technology.<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
<strong>20</strong><br />
10).<br />
Other technology demonstrations were<br />
on video-processing algorithms to<br />
improve the picture quality of mobile<br />
displays (see also page 16), 3D displays<br />
and real-time 3D content generation,<br />
paintable LCD technology (an innovative<br />
technology to produce flexible LCDs on a<br />
single substrate) and in-cell technologies<br />
for LCDs.The Polymer Vision team of the<br />
<strong>Philips</strong> Technology Incubator showcased<br />
their latest samples of rollable displays<br />
employing ultra-thin, polymer electronics<br />
active-matrix backplanes.<br />
new cleanroom facilities are offered to third-party researchers and engineers active<br />
in the field of materials, devices and microsystems. First external users start-up<br />
companies such as micro-filtration specialist FluXXion and the Dutch Foundation<br />
for Fundamental <strong>Research</strong> on Matter (FOM).<br />
For more information, see www.research.philips.com<br />
allowing multiple viewers to enjoy the 3D experience at the<br />
same time.The technology is based on <strong>Philips</strong>’ patented<br />
lenticular-lens technology on a liquid-crystal display.The<br />
lenses focus the light from different pixels in well-defined<br />
directions, causing the two eyes of the viewer to see<br />
different pictures.With the appropriate pixel information,<br />
this gives a natural 3D impression.The system provides nine<br />
separate stereoscopic views, each taken from a slightly<br />
different angle to create a remarkably lifelike 3D image over<br />
a broad range of viewing angles.<br />
In addition to the 2D-to-3D video conversion, real-time<br />
content rendering software was also developed for other<br />
applications such as gaming, mobile and automotive<br />
applications.<br />
Several demonstrations from <strong>Philips</strong> <strong>Research</strong> were given in the<br />
‘Gifts for the Future’ area. One was about content augmentation,<br />
which allows content providers to insert additional information,<br />
tailored to user preferences, after production, giving users an<br />
enriched TV experience with fast access to information. Another<br />
demonstration, set up together with <strong>Philips</strong> Semiconductors,<br />
exhibited the technology and application of Near-Field<br />
Communication (NFC). NFC, a combined standardization effort of<br />
<strong>Philips</strong>, Nokia and Sony, enables the user to exchange all kinds of<br />
information in a secure way, simply by bringing two devices close<br />
together. Interaction over a few centimetres greatly simplifies the<br />
issue of identification. Also <strong>Philips</strong>’ technology for 3D displays and<br />
content generation was shown (see description elsewhere on this<br />
page). 21<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04
The concept of Open Innovation has changed the way many organizations manage their research and<br />
development programmes. By working together and sharing ideas, organizations can bridge gaps in their own<br />
projects, thus enhancing the efficiency, effectiveness and speed of research and product development.<br />
<strong>Philips</strong> <strong>Research</strong> has embraced this new business model through a range of initiatives, from participating in<br />
consortia to direct one-to-one collaborations with like-minded innovative organizations and end-user customers.<br />
The following article looks at four Open Innovation case studies from the <strong>Philips</strong> <strong>Research</strong> Display Systems<br />
programme, and examines how the strategy works in practice.<br />
Open<br />
Innovation<br />
from theory to practice<br />
Merck innovation<br />
through close<br />
cooperation<br />
The working relationship between <strong>Philips</strong><br />
<strong>Research</strong> and the chemical concern Merck<br />
dates back to the pioneering days of LCD<br />
technology. Developments in LCDs rely<br />
heavily on material science research, and<br />
cooperation with Merck allows <strong>Philips</strong> to<br />
evaluate and develop new materials and<br />
concepts. In one example, <strong>Philips</strong> built up<br />
a strong patent position in the application<br />
Electronic-paper<br />
displays from concept<br />
to market<br />
each organization’s value chain. E Ink<br />
supplies electronic ink to its<br />
manufacturing partner Toppan Printing,<br />
which in turn processes the ink into a thin<br />
frontplane laminate film. <strong>Philips</strong> integrated<br />
pigment particles that allow a variety of<br />
surfaces to become a display when the ink<br />
is printed on a sheet of film.When<br />
integrated with the backplane and driving<br />
electronics, the result is a reflective<br />
of liquid-crystal polymer networks for<br />
optical films and layers. Merck then<br />
acquired licences to further develop these<br />
optical films to improve the brightness<br />
and viewing angle of LCDs.<br />
In April this year, the world's first<br />
this frontplane laminate with an active-<br />
display that is six times brighter than<br />
consumer application of an electronic-<br />
matrix backplane and added the driving<br />
normal LCDs and can be viewed at<br />
Current topics of cooperation include<br />
paper display module was launched in<br />
electronics. Finally, <strong>Philips</strong> worked with<br />
virtually any angle - just like paper. And<br />
materials for liquid-crystal mixtures and<br />
Sony's new E-book reader, LIBRIé.The<br />
Sony to co-develop and customize the<br />
because the display only uses power when<br />
alignment layers with improved lifetime<br />
commercialization of this revolutionary<br />
product.<br />
the image changes, the module consumes<br />
for projection LCDs, faster liquid-crystal<br />
display technology resulted from a<br />
only a fraction of the power required by<br />
materials to improve video performance,<br />
collaboration between <strong>Philips</strong>, E Ink,<br />
Collaboration between E Ink and <strong>Philips</strong> in<br />
other ‘low power’ displays.<br />
and an LCD ‘in-cell retarder’ technology.<br />
Toppan Printing and Sony.<br />
developing the electronic paper display<br />
In this last example, the external foil<br />
started in <strong>20</strong>01. E Ink’s electronic ink<br />
retarder used in transflective LCDs is<br />
The strength in this collaboration lies in<br />
consists of electrically charged<br />
replaced with an ‘in-cell retarder’ coating<br />
the effective linkages across activities in<br />
microcapsules filled with black and white<br />
inside the liquid-crystal cell.This<br />
overcomes the problem of conventional<br />
LCDs, where the retarder cannot be<br />
FlexiDis and Flexible<br />
Displays Center<br />
innovation through<br />
consortia<br />
Each stakeholder in the consortium then<br />
gains from other members’ strengths,<br />
enabling everyone to share in the<br />
rewards.<br />
To this end, the FlexiDis (Flexible<br />
<strong>Philips</strong> is also considering participation in<br />
the Flexible Displays Center (FDC) in the<br />
US, where they will have access to worldclass<br />
facilities in and around Arizona State<br />
University. FDC’s activities include<br />
research into the feasibility of future<br />
independently oriented for both<br />
transmission and reflection modes, which<br />
results in a trade-off between, for<br />
example, contrast and brightness, or<br />
between contrast and viewing angle.With<br />
the ‘in-cell retarder’ technology, optical<br />
Flexible displays is an area with a vast<br />
Displays) consortium was formed to work<br />
flexible-display technologies.<br />
properties can be varied (‘patterned’)<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
22<br />
potential and one that is rooted in <strong>Philips</strong>’<br />
strategy with several technology<br />
developments, including the Polymer<br />
Vision activity in the Technology<br />
Incubator. <strong>Philips</strong> has many years’<br />
experience in this field including research<br />
into E-ink, PolyLED, flexible LCDs, and<br />
driving electronics. However, there are<br />
also many areas where gaps exist,<br />
including the development of the required<br />
industrial equipment. One way to<br />
overcome this is by pulling the resources<br />
of other like-minded organizations<br />
together in a well-structured consortium.<br />
on the development of materials and<br />
process technologies, with a connection<br />
to industrial equipment and handling, for<br />
flexible active-matrix displays.The<br />
programme is presently under<br />
consideration for partial funding by the<br />
European Commission FlexiDis comprises<br />
twenty organisations with <strong>Philips</strong> <strong>Research</strong><br />
Eindhoven being the coordinator and one<br />
of its main strategic drivers.<br />
The consortium’s goals are to further the<br />
research into rollable electrophoretic<br />
displays and full-colour, ultra-thin OLED<br />
video displays.<br />
For more information:<br />
FlexiDis (Europe)<br />
Dr Eliav Haskal<br />
email: eliav.haskal@philips.com<br />
Flexible Displays Center (US)<br />
Dr Michael Pashley<br />
email: michael.pashley@philips.com<br />
across each pixel, allowing the retarder to<br />
be optimized for both transmissive and<br />
reflective modes.This not only makes the<br />
displays thinner, it also results in brighter<br />
and more contrast-rich displays that<br />
consume less power than conventional<br />
LCDs.<br />
For more information:<br />
Dr Dick Broer<br />
email: dick.broer@philips.com<br />
Dr Bas Zeper<br />
email: bas.zeper@philips.com<br />
<strong>Philips</strong> <strong>Research</strong> <strong>Password</strong> <strong>20</strong> • July <strong>20</strong>04<br />
23
What’s new?<br />
Innovative technology from <strong>Philips</strong> <strong>Research</strong> enables exciting new <strong>Philips</strong> products and services to be introduced.<br />
LifePix TM Picture<br />
In the migration of great TV pictures to new points of use & displays large and small<br />
100 Hz TV – Digital Natural Motion TM – and Pixel Plus TM are all <strong>Philips</strong> inventions that have<br />
smoothed the picture pathway onwards, upwards and outwards.This track record in<br />
video-processing is now being used to improve image quality in mobile displays.<br />
From mobile phones to PDAs<br />
LifePix TM :a trademark for advanced video processing algorithms to enhance the<br />
performance of mobile LCD and OLED displays<br />
The first application: advanced colour gamut mapping<br />
• The most complete colour-enhancing solution on the market for optimal brightness<br />
and colour<br />
• Cuts out colour/brightness trade-off by identifying the optimum colour range of<br />
primary colours and reprocessing the info to produce more realistic colours, while<br />
correcting the display’s white-point<br />
• Vividly enhanced colour reproduction without compromises on other areas of<br />
screen performance<br />
Given the increasing demand for more content on mobile displays, LifePix TM offers<br />
technology partners improved front-of-screen performance without altering the<br />
display panel<br />
LifePix TM can be applied in software for still pictures or in the display driver, display module<br />
or in future generations of image processors of mobile phones and handhelds<br />
The LifePix TM colour-mapping algorithm is available now to manufacturers and ready for use<br />
see also: www.semiconductors.philips.com/news/content/file_1059.html