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Week of 02/07/11

Issue: 0311

From the Editor

Retail push into item level tagging

will benefit shoppers in the long run

full article

Retailers stand to benefit greatly from item level tagging.

By affixing RFID tags to apparel goods, footwear and

other products with complicated SKU mixes, retailers like

Walmart and Macy's gain from increased sales and

customer loyalty by having products on store shelves

when customers need them.

However, at the end of the day retailers hope it is the

customer that gains the ultimate benefit and will drive the

adoption of item level RFID tagging in retail. As customers

become busier and more connected through mobile

devices, they will embrace retailers who have inventory

where they want it, when they want it, and priced how

they want it.

"This is now literally a customer-centric initiative," says

Peter Longo, president of logistics and operations for

Macy's. "It's not a jazzy technology initiative that

consultants are working on. It's now a customer mandate.

The [retailers] that get this and move on it quickly will be

the organizations that consumers reward. Those that are

laggards or disbelievers will be the organizations that the

consumer will punish."

Click here to read the full article.

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LET'S HEAR IT!

We welcome your

feedback. What do

you think of the issue,

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content? What topics

would you like

covered? Tell us.

About the Editor

John R. Johnson is a

veteran business and

technology journalist

with over 20 years of

experience covering

RFID technology,

smart grid and supply

chain topics. He is the

former editor of

RFIDWatch Weekly

and DC Velocity

magazine.

More info

Upcoming Events

Vail skiers exceed 25B vertical feet;

EpicMix powered by ODIN EasyEdge

Vail's new breakthrough social media program hit a major

milestone this week when pass holders surpassed 25 billion

vertical feet of skiing as tracked by ODIN's RFID software

called EasyEdge.

Read the official press release

Footwear and fashion to drive UHF

passive RFID item-level tagging growth

New report from ABI Research predicts that more than

three quarters of a billion RFID tags will be used in global

apparel markets in 2011.

Read the official press release

HID Global deal for LaserCard

extends HID's market for ID cards

The LaserCard acquisition further strengthens HID Global's

worldwide market position in the government ID market,

Alien Global User &

Partner Conference

March 1-2, 2011

Dayton, Ohio

2011 UID Forum

March 1-3, 2011

Orlando, Fla.

Euro-ID 2011

April 5-7, 2011

Berlin, Germany

RFID Live

April 12-14, 2011

Orlando, Fla.

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and significantly expands its portfolio of identity

authentication and government-issued credential

solutions.

Read the official press release

RFID achieves 100 percent accuracy

in surgical sponge tracking trial

According to HealthLeaders Media, surgical sponges

embedded with RFID were identified 100 percent of the

time, an accuracy rate far better than traditional counting

or use of radiographs during surgery, according to a study

at the Veteran's Affairs Medical Center in Iowa City.

Read the full article here

Ascendent ID unveils smallest tag

for automatic vehicle identification

Measuring only about two inches long by just over an inch

wide, the long-range RFID tag's tiny footprint occupies

minimal space on a car windshield.

Read the official press release

RFID ME now available in US and EU;

converts USB portal into Gen2 reader

RFID technology firms MTI, RF-iT Solutions, NXP

Semiconductors, austriamicrosystems and Avery Dennison

have partnered to advance the Internet of Things with

RFID ME Gen2 Internet, which instantly converts any USB

host computer or device into an EPC Gen2 reader.

Read the official press release

LET'S HEAR IT!

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think of the issue, the lead story, and content?

What topics would you like covered? Tell us.

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content including press releases, case studies,

white papers, blogs, speeches, presentations and

more. Email me for more information.

RFID 24-7 is published every other week by Bumpkin Island Online Media.

Editor & Publisher: John R. Johnson

web www.rfid24-7.com

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email john@rfid24-7.com | 617.851.4569

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