FME Company Profile

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FME Company Profile

All Rights Reserved.© Fujitsu Limited 2003


Content

• Fujitsu Group

• Organisation

• Financial Results

• Fujitsu Microelectronics Europe (FME)

• Mission Statement & European Expertise

• Organisation Strategy and Direction

FME in Central and Eastern Europe

• Market development strategy

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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Fujitsu Group at a Glance

Fujitsu is a leading provider of customer-focused

communications, automotive and IT solutions for the

global marketplace. Comprising more than 500

subsidiaries and affiliates, the Fujitsu Group operates in

over 60 countries across the globe.

• Established : June 1935

• Stock Exchange Listings : Tokyo, Osaka, Nagoya, Frankfurt,

London, Swiss

• Consolidated Revenues : 4.6 trillion yen (€35.5 billion)

• Employees

: 157,000 worldwide

• R&D Expenditure : 286 billion yen (€2.2 billion)

• Principal Business Areas : Software & Services, Platforms,

Electronic Devices

Note: FY2002 consolidated net sales; €1=¥130; WW employees as of March 31, 2003

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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Fujitsu Group - Organisation

Chairman &

Representative Director*

N. Akikusa

President &

Representative Director

Hiroaki Kurokawa

Management

Committee

Group Support

Corporate Center

Software &

Services

Platforms

(Information Processing &

Telecommunications)

Electronic Devices

T. Ono

Group President EDG

Corp. Sen. Vice President

N. Matsumura

Corporate Vice President

Sales & Marketing

S. Fuji

Corporate Vice President

Technology & Development

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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FUJITSU IN JAPAN - EDG

Aizuwakamatsu Plant (IC Wafer Process)

Iwate Plant ( IC Wafer Process )

FTE (IC Plant - Assembling)

Fujitsu Tohoku Electronics Ltd.

FASL (IC Wafer Process )

FVD (IC Plant - Assembly)

FUJITSU VLSI Ltd.

Gifu Minokamo

Mie Plant (IC Wafer Process )

Mie

FJM (IC Plant - Assembling)

Fujitsu Miyagi Electronics Ltd.

Akiruno

Technology

Center

Shinjuku Sales Group Headquarter

Tokyo

FJSL

FUJITSU System LSI Ltd. Tokyo

FCL

FUJITSU Component Ltd. Tokyo

FASL JAPAN HQ Tokyo

Headquarter

Tokyo

KFJ (IC Plant - Assembling)

Kyushu FUJITSU Electronics Ltd.

Kagoshima

FHP (PDP Plant)

Kyushu FHP Ltd.

Miyazaki

FVD (R&D Center)

FUJITSU VLSI Ltd.

Aichi Kasugai

FUJITSU (R&D Center)

Kawasaki

FMD

FQD

FLS

FUJITSU

FUJITSU Quantum Devices Ltd. FDI Media Devices Ltd. FUJITSU LSI Solution Ltd.

Yokohama

Yamanashi

FUJITSU Devices,Inc

FHP

Yokohama

FDI

FUJITSU Hitachi-

FUJITSU Devices,Inc

Plasma Display Ltd.

Yokohama

FLT (R&D Center)

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FUJITSU LSI Technology Ltd.

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003


Electronic Device Group R&D CENTERS

Europe

FME: Frankfurt, London, Paris

ASIC, MCU, RF,

Mixed-Signal, FRAM

-Mobile, W-CDMA

-In-Car Multimedia

-Automotive and

Home appliances

Japan

FUJITSU:Akiruno Technology Center

FDI, FVD, KFJ, FLS

ASIC, MCU, ASSP, Bi-CMOS

-Digital AV (DSC, DTV, DVC)

-Mobile, W-CDMA

-In-Car Multimedia

-Basic Technology

-Basic Products, Advanced System LSI

Asia

FMAL:Singapore, HongKong,

Shanghai, Shenzhen

ASIC, MCU, ANALOG

-Consumer

-PC/PC Peripheral

USA

FMA: Santa Clara, Dallas

ASIC, MCU, Technology Solution

-Network

-WAN

-High-end LAN

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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EDG SALES NETWORK

Fujitsu Microelectronics Korea Ltd

FMK

Fujitsu Microelectronics Europe GmbH

FME

Fujitsu Microelectronics America, Inc

FMA

Korea

Fujitsu Limited

Headquarter

Fujitsu Microelectronics Asia Pte Ltd

FMAL

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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Presence in Europe

Maidenhead (39)

(near London)

Regional Office &

Mixed Signal Division

Levallois (7)

(near Paris)

Regional Office &

FRAM Design

Centre

Copenhagen (1)

Total: 249 Employees

(as of 31 Jan 04)

Dreieich-Buchschlag (184)

(near Frankfurt)

Fujitsu Microelectronics Europe

Headquarter

and ASIC, MCU, RF, Multimedia

Design Centres

Ismaning (9)

(near Munich)

Regional Office & ASIC Design Centre

Milan (8)

Regional Office

Budapest (1)

Regional office

Representatives in:

South Africa, Denmark,Hungary and Israel

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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FME History

1980

Sales Offices

February 1991

April 1999

September 1999

June 2000

Established in Frankfurt

Fujitsu Mikroelektronik GmbH (FMG)

1982 Munich (Key Customer Siemens)

1983 Maidenhead/UK (FML)

1984 Paris

1986 Milan

Change of location to

Dreieich-Buchschlag

FMG & FML became one entity

Fujitsu Microelectronics Europe GmbH

20 th Anniversary

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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Composition of Sales Worldwide

Fujitsu Group* Sales Worldwide

The Americas

3,004 M Euro (7%)

Asia-Pacific & Others

2,905 M Euro (7%)

Japan

25,236 M Euro (62%)

Fujitsu in Europe

9,712 M Euro (24%)

Fujitsu: 4,375 M Euro

FSC: 5,337 M Euro

40,856 Million Euro

*includes Fujitsu and Fujitsu Siemens Computers

Note: Composition of FY2002 consolidated net sales by customer’s geographic location

FSC sales figure is based on FY2002 financial result on 15 May 2003.

Fujitsu's sales figure includes inter-company sales from Fujitsu to FSC.

Fujitsu's interest in FSC is accounted for using the equity method rather than the consolidation method.

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Currency Rate: 1Euro=130 yen

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003


Content

• Fujitsu Group

• Organisation

• Financial Results

• Fujitsu Microelectronics Europe (FME)

• Mission Statement & European Expertise

• Organisation Strategy and Direction

FME in Central and Eastern Europe

• Market development strategy

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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FME Mission Statement

Fujitsu Microelectronics Europe (FME) aims to generate maximum

value for all its stakeholders by providing competitive system

solutions.

FME’s solutions are based on state of the art IC products and

Displays - complemented by application and system support

teams to help customers create market leading products.

FME’s key differentiator is its engineering/applications and system

expertise built up to underpin market segments where Europe

leads through innovation.

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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European Expertise in FME

Fujitsu offer our customers expertise in total system

solutions for Europe’s key applications areas.

• Integrated system solutions and a full range of Logic ICs and

Displays

• ASIC, MPEG, Microcontroller, Graphic Display controller, DA converter,

FCRAM, FRAM, SAW filter, PDP, LCD, etc.

• Focus on a particular market segment

• Automotive applications, dashboards and navigation systems, mobile,

telecom, multimedia, home appliances white goods, high-end flat panel

applications

• Develop & support leading edge solutions by leveraging

Fujitsu’s design and local applications expertise

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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START

European Design Centres

FME’s Key Differentiator

• Frankfurt

• ASIC

• Software

• RF

• MCU

• Multimedia

• Munich

• ASIC

• Maidenhead

• Mixed Signal

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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Content

• Fujitsu Group

• Organisation

• Financial Results

• Fujitsu Microelectronics Europe (FME)

• Mission Statement & European Expertise

• Organisation, Strategy and Direction

FME in Central and Eastern Europe

• Market development strategy

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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FME Management

President

S. Hirata

Business Assistant

R. Ueda

FMD Japan

Admin

Sen Director

A. Tripkewitz

Finance/Traffic

Sen Director

R. Hagmaier

Marketing

Sen Director

D. Weinsziehr

Sales

Sen Director

B. McKearney

Engieering

Sen Director

N. Amos

Vice President

Media Devices

H. Ohmori

Audit/RiskM/

QA/Contract Con

Director

H. Neppach

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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Sales Strategy

• Focus on building and strengthening relationships with

key customers within target markets

• Key customers selected based on a number of criteria

but mainly strategic fit:

• Solution requirement vs. Fujitsu’s core competency

• Potential for growth and long term stable business

FME should be driven by key customer requirements

• Become a value added link in the supply chain

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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Marketing Strategy

• Move from Product Supplier to System Solutions

Provider

• Focus on market segments where Europe leads through

innovation

• Automotive & Home Appliances

• Mobile

• Telecom

• Multimedia

• High-end flat panel applications

• Develop and support leading edge solutions by

leveraging FME’s design and local applications expertise

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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Marketing Organisation

Marketing

Design

Centres

Microcontroller

Mobile

Multimedia

Telecom /

Networking

Automotive &

Appliances

Security/Keyless

Applications

ASIC

Multimedia

RF

Mixed Signal

FRAM

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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Content

• Fujitsu Group

• Organisation

• Financial Results

• Fujitsu Microelectronics Europe (FME)

• Mission Statement & European Expertise

• Organisation Strategy and Direction

FME in Central and Eastern Europe

• Market development strategy

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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C.E.E. market development strategy

•Local and regional design centre support:

•Business development / Value chain definition

•Project opportunity identification

•Technical support on research and design activities with industrial

mass production forecast

•Low cost start up development tools HW platforms for design

trials

•Development tools SW platform is offered as free of charge

for all start up applications.

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

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