a n n u a l re p o rt - Rock the Earth

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Membership & Outreach Accomplishments Once again in 2007, Rock the Earth had a dedicated team of volunteers educating music fans across the United States at over 100 concerts and festivals. Our Internship Program, now in its third year, continues to be an important part of our success. With a total of 7 Education and Outreach interns, RtE participated in more events around the country than otherwise would have been possible. Our fourth year of operation was full of exciting opportunities, accomplishments and new connections. In 2007, RtE … • gained the support of 2,075 members and increased our constituent base to over 14,000 people; • renewed 280 of our members, increasing our member retention rate to 25%; • recruited almost 1,800 potential volunteers and organized 130 volunteers nationwide • raised over $65,000 in RtE memberships to support our project work and outreach; • volunteers donated over 10,000 hours of time to further RtE’s mission; • worked 95 events in 26 states, totaling 126 concert dates; • completed our fourth Education and Outreach Summer Tour over 17 weeks, working 82 events over four months, in which we raised over $29,000, gained 625 new members and 3,250 new contacts on our mailing list. • partnered with the following bands throughout the year (among others): - Allman Brothers Band (15 shows) - Vans Warped Tour (12 shows) - Ozzfest (9 shows) - Dave Matthews Band (7 shows) - John Butler Trio (5 shows) - Incubus (4 shows) - Gov’t Mule (5 shows) - Everyone Orchestra (5 shows) • attended high-profile music festivals such as Bonaroo, Gathering of the Vibes, High Sierra Music Festival, Green Apple Music Festival in Chicago and San Francisco, Jam Cruise, The Echo Project, and Langerado. This was a year of reaching out to new music communities. We were excited to be part of Ozzfest and the Vans Warped Tour since those tours attract music fans of different genres of music than we have reached in the past. Educating music fans from a diversity of locations, demographics and age groups is important to us so we try to partner with musicians and bands from different genres. We’re happy to say we have gained the respect and support from over 50 artists in the four years RtE has been defending the planet.
2007annual report While the number of events RtE participated in this year is slightly lower than in 2006, we were able to sign up more new members and more renewing members than ever before. Part of our success in this area has to do with the support and generosity of Nugs.net with whom we worked to release Music for the Planet, a double CD filled with live tracks from bands like Widespread Panic, The Grateful Dead, String Cheese Incident, Dave Matthews Band, and Phish. RtE received 100% of the profits from the release of this album. Over the past four years, our membership numbers have continued to increase. We expect this trend to continue as we move into our fifth year of educating and inspiring music fans across the country to join with RtE in protecting natural resources. Membership & Outreach Accomplishments 2004-2007 Contributions Total Members New Members Renewals Events 2004 $16,213.00 354 392 0 52 2005 $42,696.00 720 665 91 101 2006 $55,074.00 1,668 926 173 120 2007 $65,404 2,072 1,041 277 95 Source of Membership Contributions Membership Contributions $30,000 $25,000 $20,000 $15,000 Contributions 37% Renewals 58% Events 5% Other $10,000 $5,000 $0 1st Q 2nd Q 3rd Q 4th Q Quarter 2004 2005 2006 2007
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Page 3 and 4: 2007annual report • In 2007, Rock
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Page 13 and 14: Pure Hemp The Radiators Bonnie Rait
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