Rotterdam Investment Agency focus on acquisition
Rotterdam Investment Agency focus on acquisition
Rotterdam Investment Agency focus on acquisition
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20509048 - RIA Brochure
20509048 - RIA Brochure
20509048 - RIA Brochure
‘GATEWAY TO EUROPE’
‘
business-friendly. For that reason and because of
many multinational and medium-sized Chinese companies are located in
Dongkui Fang – General Manager of the
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20509048 - RIA Brochure
‘CONNECTED TO THE WHOLE WORLD’
and can-do mentality. As Europe’s biggest port and logistics hub,
and organizations keen on serving the whole of Europe. The newly
created
and attracting companies wanting to establish themselves in
The
existing Dutch and foreign companies in
support they need to do business, now and in the future.
Marketing
In 2008, the Economic Development Board of
City of
develop a proactive, well-coordinated and precisely
targeted policy to be carried out by a single powerful
agency. ‘We need to recognize the strategic importance
of attracting foreign investment,’ writes the EDBR. As a
result, in the summer of 2009, local government decided
to create the
the City of
The
attract companies who will invest in the area. The new
organization has a lot of freedom to maneuver. Flexible
and fast on its feet, it has a particularly strong mandate
to go out into the world and promote
ideal place to do business in Europe and to give new
and well-established foreign and domestic companies in
need.
Foreign investment is essential
the economy of
companies obviously boost economic activity and bring
jobs. But as an added advantage, foreign companies
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20509048 - RIA Brochure
‘INTERNATIONAL ORIENTATION & MULTILINGUAL’
‘
pro-business. The local government is always particularly supportive of the business community
and will help companies achieve their growth objectives. I know the place well because
I moved to
is a typical port city: dynamic, international, multicultural.’
Peter ter Kulve – Chairman of the Management Board of Unilever Benelux
tend to create considerable indirect employment by
contracting out support services, including legal and
financial services and facilities management. Foreign
businesses also tend to employ more highly educated
people, which allows
university-educated residents. Of equal importance is
the fact that foreign companies – and especially foreign
head offices – are part of international networks that
can pave the way for even more investment from
abroad. And, of course, increased foreign investment
enhances
competition
largest consumer market and economic bloc in the
world. It makes perfect sense for foreign companies to
turn
of their logistics operations – into the center for their
economic activities in Europe.
biggest and best port and logistics hub and is connected
to the rest of Europe through the widest possible range
of transport options: pipelines, short sea shipping, river
barging, railroad (including a new dedicated cargo rail
line to Germany), roads and air transport (convenient
local airport and easy access to Schiphol Airport). And
thanks to a brand new high-speed passenger rail service,
cities like Amsterdam and Brussels are very easy to reach.
The
infrastructure and first-rate business-to-business
services.
that is home to the Erasmus University (including the
RSM business school) and two vocational colleges.
The Dutch in general and in particular the residents
of
other countries.
well trained, loyal, efficient and hardworking people
who speak multiple languages. Of equal importance is
that the Netherlands has highly competitive real labor
costs, which lie well below those of surrounding
countries. Yet another selling point is the favorable tax
climate in the Netherlands with regard to foreign
6
20509048 - RIA Brochure
‘EXPATRIATE SERVICES’
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20509048 - RIA Brochure
‘WELCOMING ATMOSPHERE’
investment
need
longlist
~ support
~ attract
~
identify
customer investment decision process
shortlist
fact finding
trip
investment
decision
preparation
actual
investment
final/actual
investment
~ networking
~ events
~ PR & marketing
~ inform
~ introduce
~ assist
current
investor
development
approach
support
manage
current investor development
acquisition process
8
20509048 - RIA Brochure
‘AMBITIOUS & HARD-WORKING LABOUR FORCE’
companies. Housing prices and cost of living will
pleasantly surprise new arrivals in
the cost of renting offices, industrial buildings and
warehouses is also very favorable in comparison to
other Dutch and European regions.
striking modern architecture. The city boasts a lively arts
and entertainment scene and is best known for its
large-scale live events.
Taking a smart approach
The
cast a wide net and hope for the best. Instead, the
agency will carefully
collaboration with its partners in
throughout the Netherlands. Dutch and foreign
companies based in
much to be gained from cooperation and are working
together to help identify potential investors among their
international contacts – in a show of cooperation
between government and free enterprise that is typical
of
the Chamber of Commerce, the Netherlands Foreign
Council, real estate companies, law firms, tax
consultants, and even other cities in the region.
It is the job of the
locate potential Dutch and foreign companies and
persuade them to establish operations in
Once they have done so, it is important that these
companies come to feel at home in
they will stay, hopefully expand their operations, and
maybe even help
from their own economic sectors or geographic regions.
Red-carpet treatment for newcomers
With the help of its partners, the
business intelligence – including the development and
use of good information structures and the use of
existing news sources – is the key to success. In
approaching potential new investors,
a variety of methods, including: regular PR and
marketing, special events, networking through existing
contacts who know the companies in question, and
old-fashioned door-to-door sales. If a company puts
trips to
further help and information, including introductions to
business-to-business services that assist newcomers in
getting settled, such as real-estate agencies, law firms,
tax consultants, etc. Existing local businesses will show
prospective companies around and give an honest
account of what it is like to do business in
Once companies have decided that
place they are going to put down roots, they will receive
the red carpet treatment from the
regarded as a key account whose wishes and
requirements will be catered to by a key account
manager at the
Helping newcomers sort out the paperwork involved
in setting up their operations in
appreciated service.
an integrated part of the
Among other activities, the Expat Desk helps employees
working for foreign companies settle in the Netherlands
and solve any practical issues they may have. Equally
noteworthy is that
at the table with new companies on a regular basis and
help them to find their bearings in a new environment.
Existing foreign businesses take pride of place
And it is not only new arrivals that will notice a fresh
wind blowing in
the block’ settle in, the
also strengthening its ties with existing companies –
both foreign and Dutch – with the aim of better serving
their needs, giving them the feeling that they are very
much welcome here, and hopefully ensuring that they
stay in
operations. This activity is known as current investor
development. Experience has shown that a great deal of
investment comes from existing companies expanding
9
20509048 - RIA Brochure
‘CITY OF OPPORTUNITY’
‘My impression is that
around thank to excellent public transport. The healthcare system is great, with even hospital
appointments being very easy and simple.
are very attractive.’
George Yip – dean of the RSM Business School, Erasmus University
‘Brazil’s economy is clearly on the move. We’ve opted for
Europe.’
Mr Samir Awad – Managing Director of Petrobras Netherlands BV
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20509048 - RIA Brochure
‘SUPERB ART & ENTERTAINMENT’
their local operations. In its efforts to attract and retain
economic activities, the
will also pay special attention to established companies
in
Moreover, feedback from established companies is
particularly valuable for fine-tuning what the
retain foreign companies. In fact, many firms in
excellent place to locate a company. These companies’
foreign and domestic contacts and the testimonials they
can provide about
are extremely valuable.
To emphasize
presence of both Dutch and foreign companies in
to regular Red Carpet Events in
events, they will have access to top-level decisionmakers
in government and the corporate world. The
boosting the
of tasks.
Focus on the most promising countries and sectors
For now, the
mainly concentrate its efforts on those countries and
economic sectors where the most headway can be
made. The targeted countries are those that already
have strong economic ties with the Netherlands, as well
as high-growth economies:
~~ Germany
~~ United Kingdom
~~ United States
~~ Brazil
~~ India
~~ China
~~ Turkey
Each of the seven countries mentioned will be the
responsibility of one or more key account managers
with thorough knowledge of that nation, culture,
language and economy. It goes without saying that
investors from other countries showing an interest in
coming to
welcome. The
continuously evaluate all countries for the business
opportunities they present. Although all industries are
being considered, the
has identified several economic areas that hold extra
appeal to new companies and investors. These focal
areas are:
~~ port-related business and industry
~~ the medical and healthcare sector, including the
world-renowned Erasmus Medical Center
~~ the creative sector, including everything from
advertising, fashion, TV and computer gaming to
product design and architecture
~~ business-to-business services
These and other economic sectors will be evaluated
regularly for the business opportunities they might
present. While rolling out the red carpet for all
corporate newcomers, the
investors that:
~~ can create a great many jobs
~~ carry out innovative activities
~~ have a lot of growth potential
~~ are likely to attract new economic activity and
encourage the development of business clusters,
including spin-offs, suppliers, b-to-b services and
competitors
Making dreams come true in
As new entrepreneurs in
discover, the locals show great enthusiasm and
determination in tackling new challenges but keep both
feet firmly planted on the ground. Clearly, local
residents have taken to heart what Desiderius Erasmus
– the Renaissance scholar and
son – told them nearly five centuries ago: ‘There are
some people who live in a dream world; there are some
who face reality; and then there are those who turn one
into the other.’
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20509048 - RIA Brochure
‘COMPETITIVE COSTS’
‘We are very proud that we’ve been No. 1 in clinical medicine in Europe over the past 10 years,
beating Oxford and Cambridge into second and third place. With our new hospital building, we
are ready for the 21st century. We aim to further strengthen our position as one of the world’s
strongest medical players in medical care, training and research.’
Hans Büller – Chairman of the Management Board of Erasmus Medical Center
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20509048 - RIA Brochure
‘YOUNG AND INNOVATIVE’
13
20509048 - RIA Brochure
‘CAN-DO MENTALITY’
‘
it easy to get around here. Within 20 minutes, you can reach Schiphol Airport and then fly to the
rest of the world. Very convenient.’
Alexandre Elias – General Manager of Braskem Europe B.V.
Colophon
The
the Development Corporation
City of
World Trade Center
Beursplein 37, 3 rd floor
P.O. Box 6575
3002 AN
The Netherlands
T + 31 (0)10 205 28 72
+ 31 (0)10 205 37 75
E info@rotterdaminvestmentagency.nl
W www.rotterdaminvestmentagency.nl
Graphic design
Proforma, designers and consultants,
Printed by
Veenman Drukkers
Photography
Annet Delfgaauw
14
Datum: februari 2010 Oplage: 2000
20509048 - RIA Brochure
Datum: februari 2010 Oplage: 2000
20509048 - RIA Brochure
20509048 - RIA Brochure
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