y09oU

MOUNT VERNON TRIANGLE
RETAIL SURVEY RESULTS
SPRING 2014
June 13 th , 2014

OVERVIEW
• Survey took place between May 15 th and June 4 th , 2014
• The survey was conducted online and the link was distributed to property managers,
posted on Mount Vernon Triangle CID website, Facebook & Twitter, sent in the Triangle
Times e-newsletter, and featured on the mvtriangleblog.com
• 340 Respondents as of June 4 th
• 26 Questions
• The survey results reflect the demographic make-up and opinions of respondents
OVERVIEW
RETAIL SURVEY, SPRING 2014

Gender
Female
51%
Male
49%
GENDER OF SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Percentage of responses
60%
Age
50%
49%
40%
30%
28%
20%
10%
0%
12%
4%
5%
0%
1%
17 or below 18-24 25-34 35-44 45-54 55-64 65 or above
AGE OF SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Marital status
Married
37%
Single
32%
In a relationship
31%
MARITAL STATUS OF SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Business owner /
manager / operator in
Mount Vernon Triangle
2%
Visitor from another
DC neighborhood
6%
Residency
Visitor from Maryland
or Virginia
1%
Employed in Mount
Vernon Triangle
5%
Resident of Mount
Vernon Triangle
86%
RESIDENCY STATUS OF SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Percentage of responses
30%
28%
Place of residence
25%
20%
21%
18%
15%
10%
11%
5%
0%
6% 5% 4% 4%
2% 2%
0% 0% 0%
PLACE OF RESIDENCE OF SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Percentage of responses
70%
60%
Length of residency in MVT CID
59%
50%
40%
30%
20%
14%
20%
10%
0%
Less than a year 1 to 5 years 6 to 10 years More than 10
years
3% 4%
Live and work
outside of MVT
LENGTH OF RESIDENCY OF SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Percentage of responses
30%
25%
Household annual income
26.7%
23.3%
20%
15%
10%
16.5%
17.7%
13.0%
5%
2.8%
0%
HOUSEHOLD ANNUAL INCOME OF SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Number of adults in household
Three
3%
Four
2%
One
35%
Two
60%
NUMBER OF ADULTS IN HOUSEHOLD
OF SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Number of children in household
One
7%
Two
2%
Zero
91%
NUMBER OF CHILDREN IN HOUSEHOLD
OF SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Percentage of responses
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Top three restaurants/bars visited in
last month
46%
40%
35%
32% 31% 30%
29%
22% 21% 21%
TOP THREE RESTAURANTS/BARS VISITED IN LAST
MONTH BY SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Percentage 0f Responses
Safeway
Ace Hardware
CVS Pharmacy
VIDA Fitness
Eye Street Cellar
Subway Liquors
BicycleSPACE
Q-West Nail & Spa II
Tunnel Fine Wines
& Spirits
Sundown Cleaners
Top three retailers visited in last month
90%
80%
84%
70%
60%
50%
61%
52%
40%
30%
20%
10%
31%
17%
10% 10% 9% 9% 6%
0%
TOP THREE RETAILERS VISITED IN LAST MONTH BY
SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Percentage of responses
Number of times survey participants go
out to eat per week
70%
64%
60%
50%
40%
30%
20%
10%
0%
23%
7%
4% 3%
Rarely 1-3 4-7 8-11 12 or more
NUMBER OF TIMES SURVEY PARTICIPANTS
GO OUT TO EAT PER WEEK
RETAIL SURVEY, SPRING 2014

Percentage of responses
30%
25%
Amount of money spent on eating or
drinking out per week
25%
20%
18% 17%
15%
10%
11%
14%
13%
5%
4%
0%
Less than
$25
$25-$49 $50-$74 $75-$99 $100-$149 $150-$199 $200 or
more
AMOUNT OF MONEY SPENT ON EATING OR DRINKING
OUT PER WEEK BY SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Percentage of responses
30%
Amount of money spent on groceries
per week
27%
25%
20%
15%
17%
20%
15%
13%
10%
5%
4%
5%
0%
$39 or less $40-$79 $80-$99 $100-$119 $120-$149 $150-$199 $200 or over
AMOUNT OF MONEY SPENT ON GROCERIES PER
WEEK BY SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Percentage of responses
40%
35%
Amount of money spent on clothes
per month
33%
30%
25%
20%
20%
27%
15%
10%
5%
0%
13%
5%
1%
$49 or less $50-$99 $100-$199 $200-$299 $300-$499 $500 or more
AMOUNT OF MONEY SPENT ON CLOTHES PER
MONTH BY SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Percentage of responses
60%
Distance usually walked to get to a
retailer or restaurant/bar
54%
50%
40%
30%
24%
20%
15%
10%
7%
0%
Less than 3 blocks 3 to 6 blocks 7 to 10 blocks More than 10 blocks
DISTANCE USUALLY WALKED TO GET TO A
RETAILER OR RESTAURANT/BAR BY SURVEY
PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Preference for additional restaurants and bars
Additional Restaurants
Additional Bars
No
3%
No
22%
Yes
97%
Yes
78%
PREFERENCE OF SURVEY PARTICIPANTS
FOR ADDITIONAL RESTAURANTS AND BARS
RETAIL SURVEY, SPRING 2014

Percentage of responses
Top ten restaurants or bars respondents
are very interested in having in MVT
70%
60%
50%
40%
30%
59%
53%
46% 45% 44%
41%
36%
33% 31% 29%
20%
10%
0%
TOP TEN RESTAURANTS OR BARS RESPONDENTS
ARE VERY INTERESTED IN HAVING IN MVT
RETAIL SURVEY, SPRING 2014

Preference for additional retailers and services
Additional Retailers
Additional Services
Yes
97%
Yes
92%
PREFERENCE FOR ADDITIONAL RETAILERS AND
SERVICES BY SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Percentage of responses
60%
Top ten retail shops respondents are very
interested in having in MVT
56%
50%
46%
40%
30%
20%
10%
0%
29%
25% 23% 22% 22% 22%
18% 18%
TOP TEN RETAIL SHOPS RESPONDENTS ARE VERY
INTERESTED IN HAVING IN MVT
RETAIL SURVEY, SPRING 2014

Percentage of responses
Top ten services respondents are very
interested in having in MVT
35%
30%
25%
20%
15%
30%
28%
27%
23%
20%
18% 18% 17%
16% 15%
10%
5%
0%
TOP TEN SERVICES RESPONDENTS ARE VERY
INTERESTED IN HAVING IN MVT
RETAIL SURVEY, SPRING 2014

Do you own a car?
Do you anticipate
using the Streetcar?
No
34%
Yes
66%
Not sure
33%
No
13%
Yes
54%
TRANSPORTATION CHOICES
OF SURVEY PARTICIPANTS
RETAIL SURVEY, SPRING 2014

Percentage of responses
Work trip transportation method
35%
30%
31%
29%
25%
20%
15%
17%
15%
10%
5%
0%
Other Metro Car Bicycle (bike
(Including walking)
share or your
own)
8%
Bus
0%
Motorcycle
WORK TRIP TRANSPORTATION METHOD OF SURVEY
PARTICIPANTS
RETAIL SURVEY, SPRING 2014