2012 BIKE COLLECTION

beachcruiser.de

2012 BIKE COLLECTION

2012 BIKE COLLECTION


You’re about to join a group of people that is not defined by age, gender, race, personality

or body fat percentage.

WE JUST LOVE THE FEELING OF RIDING A BIKE.

IT’S FUN.

Now, some do their best to engineer the fun right out of their bikes, because you know,

cycling is serious business. These people probably don’t have streamers on their handlebars.

WE MAKE BIKES THAT MAKE PEOPLE SMILE.

Whatever you’re into, we understand the bike is just the beginning. The stuff you add on

to it and the gear you wear are all part of the ride. They’re what make your ride your own.

So be sure to also check out our Electra Life and Accessories Catalog while you’re at it.


TAKE YOUR TIME...

HOW TO CHOOSE YOUR ELECTRA

The only hard part about riding an Electra is choosing which one to get. They’re all easy to ride and they look

amazing. So take your time to figure out which one is perfect for you. We have multiple collections with different

models within each line. Here are a few things to consider that will help you while you peruse.

PURPOSE Commuting? Burning calories? Joyriding? Find one that lives at the speed of you.

STYLE As important as anything. It’s got to be love at first sight.

ATTIRE There is no dress code, but if you’re biking in pants or a long skirt you might want a chainguard and fenders.

COMFORT We pride ourselves on having some of the most comfy bikes around. Not to brag, but we were awarded

a patent for our Flat Foot Technology ® that optimizes comfort and control. Even our more sporty bikes feel good, but

some are more laid back than others.

THINGS TO CARRY Laptop, groceries, beach towel? We’ve got racks, baskets and bags to help you out.

TIRES The 26” are all-purpose and cushy, while the 700c are faster-rolling road tires. Also check out the balloon tires

for even more shock absorption.

GEARS You have a lot of options from the number of gears to the type of system (internal vs derailleur). Learn more

on the GEARING OPTIONS page of the TECHNICAL section on electrabike.com.

There are no rules. But if you keep these things in mind it will help you focus in on the bike that is tailor made

for you. Work with your local authorized Electra dealer to determine which model is best for you.

YOU’LL BE SEEING A LOT

OF EACH OTHER.


CONTENTS

ABOUT ELECTRA ............................................................1

HOW TO CHOOSE YOUR ELECTRA ..............................2

TICINO .............................................................................5

FLAT FOOT TECHNOLOGY ® ........................................14

TOWNIE .........................................................................17

AMSTERDAM .................................................................43

CRUISER .........................................................................57

KIDS ..............................................................................105


5

TICINO ®

PARTY LIKE IT’S 1949.

TICINO®

OLD SCHOOL STYLE. NEW SCHOOL EVERYTHING ELSE.

Great for everyday transportation and light touring, the Ticino picks up where bike builders of the ‘40s and ‘50s left

off, giving it a true handcrafted feel not found in many of the today’s cookie-cutter bikes. The retro-inspired hubs,

cranksets, chainrings, tourist handlebars, forks, pedals and rims show classic craftsmanship. But this thing is far from

a relic. When it comes to performance, the Ticino is decked out with modern components custom-manufactured by

Electra, fast-rolling 700c wheels and a lightweight frame for a fine-tuned, smooth-gliding ride.


TICINO 20D MEN’S / BLACK / 20-SPEED

Handcrafted Electra 760 lugged fork with

chrome-plated investment-cast fork crown and

tapered chromoly legs.

Compact 50/39 tooth double-alloy chainrings

utilize dedicated ramps and pins to provide

precise front-shifting performance.

Graceful mixte frame design prominently

featured on ladies’ model for an elegant look.


9

TICINO ®

TICINO 20D LADIES’ / MERLOT / 20-SPEED

Butted 6061 Aluminum Frameset • Traditional Hand-Brazed, Investment-Cast Crown, Tapered-Leg Chromoly Fork • Shimano 20-Speed Tiagra Drivetrain • Shimano Tiagra 10-Speed

Rapidfire Shifters • Ticino Forged Alloy Compact Double 50/39T Crankset • Tektro Cantilever Brakes [Men’s] Alloy Center-Pulls [Ladies’] • Ticino Five Star High Flange 32h Hubset •

Electra Elite High-Polished Alloy Rims w/Stainless Eyelets • Panaracer Pasela Aramid Folding Bead 700 x 35c Tires • Ticino Dual-Density Saddle • Ticino Alloy Road Pedals •

Hand-Brazed Chromoly Quill Stem • Hammered Alloy Fenders • Alloy Rear Carrier

TICINO 20D

No expense spared, no detail overlooked on our flagship Ticino 20D. Handcrafted, butted 6061 aluminum frame. Classic hand-brazed,

tapered, butted chromoly, double-chromed investment crown fork. Enduring reverse-hinged brake levers and exclusive wrapped grips.

Wide-range Shimano Tiagra 20-speed gearing and Rapidfire trigger shifters, lightweight polished alloy rear carrier, Japanese Panaracer

Pasela 35c skinwall tires and a host of vintage touches - normally you’d be placed on a waiting list for a handmade bike like this.


TOUR DE WHEREVER.


9

TICINO ®

TICINO 16D MEN’S / PUTTY / 16-SPEED

TICINO 16D LADIES’ / PEARL WHITE / 16-SPEED

Butted 6061-T6 Aluminum Frameset • Traditional Hand-Brazed Investment-Cast Crown, Tapered-Leg, Chromoly Fork • Shimano 16-Speed 2300 Drivetrain • Shimano SL-440 Rapidfire Shifters •

Ticino Forged Alloy Compact Double 50/39T Crankset • Tektro Cantilever Brakes [Men’s] Alloy Center-Pulls [Ladies’] • 32h Low Flange Hubset • Electra Elite High-Polished Double-Wall Alloy Rims

w/Stainless Eyelets • 700 x 35c Tires • Ticino Dual-Density Saddle • Ticino Touring Pedals • Hand-Brazed Chromoly Quill Stem • Hammered Alloy Fenders • Alloy Rear Carrier

TICINO 16D

Constructed with a 6061 alloy butted frame and adorned with an Electra proprietary mirror-polished 50/39T compact double,

forged alloy crankset along with Shimano 2300 derailleurs and SL-440 Rapidfire shifters. The handcrafted, smooth-brazed,

chromed stem and high-polished Electra Elite double-wall alloy rims are retro-chic, as are the putty and pearl white paint options.

Ticino crest and bears represent the German and

Swiss roots of Electra’s founders.

Bar-end brake levers matched to proprietary ergo

base-wrapped grips for the utmost in comfort

and control.

Electra Elite alloy rims are built with doublewall

construction and stainless steel eyelets for

superior strength.


TICINO 8D MEN’S / DENIM / 8-SPEED

Butted 6061-T6 Aluminum Frameset • Investment-Cast Crown, Tapered-Leg, Butted Chromoly Fork • Shimano 8-Speed 2300 Drivetrain • Shimano Acera Rapidfire Shifter •

Forged Alloy Crankset w/42T Alloy Chainring/Dual Guards • Tektro Cantilever Brakes [Men’s] Alloy Center-Pulls [Ladies’] • 32h Low Flange Hubset • Electra Elite Double-Wall

Alloy Rims • 700 x 35c Tires • Ticino Dual-Density Saddle • Ticino Touring Pedals • Hammered Alloy Fenders

TICINO 8D

The Ticino 8D is packed with Electra design details. Like vintage, hammered-finish alloy fenders, classically-styled

alloy crankset, touring pedals and a brilliant chrome-plated stem. Unique reverse-hinged bar-end levers operate

retro-style brakes–cantilevers on the men’s and center-pulls on the ladies’.


11

TICINO ®

TICINO 8D

LADIES’ / OYSTER / 8-SPEED

TICINO 8D LADIES’ / WINTERMINT / 8-SPEED

Timeless in appearance, the aluminum headbadge

features an antiqued finish.

Mirror finish chromoly stem is proportional in

length and includes a distinctive threaded alloy

top cap.

Single 42 tooth chainring aluminum crankset with

double alloy chainguards.


TICINO

TICINO 20D

Men’s: Black

Ladies’: Merlot

Men’s: Putty

Ladies’: Pearl White

TICINO 16D

TICINO 8D

Men’s: Denim

Ladies’: Wintermint, Oyster

COLOR

MODEL

6061-T6 Butted Alloy

Men’s: Regular, Large

Ladies’: Regular

6061-T6 Butted Alloy

Men’s: Regular, Large

Ladies’: Regular

6061-T6 Butted Alloy

Men’s: Regular, Large

Ladies’: Regular

FRAME

EVERY TIME YOU PEDAL

A KITTEN IS BORN.

Steel Investment-Cast Lugged Crown;

Tapered, Radiused, Butted Chromoly Legs

1 1/8” Alloy Threaded

Sealed Cartridge

68mm/110mm

Electra Elite Double-Wall Alloy

w/Stainless Eyelets 32h, High-Polished

14 Gauge Stainless/Brass Nipples

Ticino Five Star High Flange 32h/QR

Ticino Five Star High Flange

Cassette 32h/QR

Panaracer Pasela 700 x 35c,

66 TPI Aramid Folding Bead

Ticino Forged Alloy

172.5mm (Men’s Regular), 175mm (Men’s Large),

170mm (Ladies’) w/7075 Alloy 50/39T

Compact Double Chainrings

Ticino Touring Pedal Alloy Body

w/Alloy Cage

Shimano Tiagra 10-Speed Rapidfire Trigger

Shimano Tiagra 10-Speed

Shimano Tiagra 10-Speed

Shimano Tiagra 10-Speed

12-30T

Shimano 10-Speed

Front/Rear: (Men’s) Tektro Cantilever

Front/Rear: (Ladies’) Alloy Center-Pull

Bar End Alloy 4-Finger, Reach Adjustable

Ticino Cyclo-Tourist Dual-Density Base,

Hand-Stitched Cover, Stainless Steel Bag Loops

Alloy Micro-Adjust 27.2mm x 350mm

Ticino Cyclo-Tourist 6061 Alloy

635mm/25.0” Width x 75mm/2.95” Rise

25.4mm Brazed Chromoly Quill,

Regular: 80mm Extension, 15º Rise

Large: 100mm Extension, 10º Rise

Electra Cyclo-Tourist Ergo Base

w/Leatherette Bar Tape Wrap

Steel Investment-Cast Lugged Crown;

Tapered, Radiused, Butted Chromoly Blades

1 1/8” Steel Threaded

Sealed Cartridge

68mm/110mm

Electra Elite Double-Wall Alloy

w/Stainless Eyelets 32h, High-Polished

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h/QR

Alloy Low Flange Cassette

32h/QR

700 x 35c Mixed Tread Skinwall

Ticino Forged Alloy

172.5mm (Men’s Regular), 175mm (Men’s Large),

170mm (Ladies’) w/7075 Alloy 50/39T

Compact Double Chainrings

Ticino Touring Pedal Alloy Body

w/Alloy Cage

Shimano 8-Speed Rapidfire Trigger

Shimano 2300

Shimano 2300 8-Speed

SRAM 8-Speed 12-26T

KMC Z7 Nickel Plated

Front/Rear: (Men’s) Tektro Cantilever

Front/Rear: (Ladies’) Alloy Center-Pull

Bar End Alloy 4-Finger, Reach Adjustable

Ticino Cyclo-Tourist Dual-Density Base,

Hand-Stitched Cover, Stainless Steel Bag Loops

Alloy Micro-Adjust 27.2mm x 350mm

Ticino Cyclo-Tourist 6061 Alloy

635mm/25.0” Width x 75mm/2.95” Rise

25.4mm Brazed Chromoly Quill,

Regular: 80mm Extension, 15º Rise

Large: 100mm Extension, 10º Rise

Electra Cyclo-Tourist Ergo Base

w/Leatherette Bar Tape Wrap

Steel Investment-Cast Lugged Crown;

Tapered, Radiused Chromoly Blades

1 1/8” Steel Threaded

Sealed Cartridge

68mm/110mm

Electra Elite Double-Wall Alloy

w/Stainless Eyelets 32h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h/QR

Alloy Low Flange Cassette

32h/QR

700 x 35c Mixed Tread Skinwall

Ticino Forged Alloy

172.5mm (Men’s Regular), 175mm (Men’s Large),

170mm (Ladies’) w/42T Chainring/

Double-Alloy Chainguards

Ticino Touring Pedal Alloy Body

w/Alloy Cage

Shimano 8-Speed Rapidfire Trigger

N/A

Shimano 2300 8-Speed

SRAM 8-Speed 12-26T

KMC Z7 Nickel Plated

Front/Rear: (Men’s) Tektro Cantilever

Front/Rear: (Ladies’) Alloy Center-Pull

Bar End Alloy 4-Finger, Reach Adjustable

Ticino Cyclo-Tourist Dual-Density Base,

Hand-Stitched Cover, Stainless Steel Bag Loops

Alloy Micro-Adjust 27.2mm x 350mm

Ticino Cyclo-Tourist 6061 Alloy

635mm/25.0” Width x 75mm/2.95” Rise

25.4mm Chromoly Quill, 30º Rise,

Regular: 80mm Extension, 15º Rise

Large: 100mm Extension, 10º Rise

Electra Cyclo-Tourist Ergo Base

w/Leatherette Bar Tape Wrap

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

PEDALS

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE/ REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

STEM

GRIPS

CONTROLS SEATING BRAKING

DRIVETRAIN

WHEELSET

FRAMESET

Hammered Alloy Fenders, Rear Alloy Carrier,

Stainless Steel and Anti-Rust Hardware

Hammered Alloy Fenders, Rear Alloy Carrier,

Stainless Steel and Anti-Rust Hardware

Hammered Alloy Fenders, Stainless Steel

and Anti-Rust Hardware

SPECIAL FEATURES

Specifications and availability are subject to change without notice.


HOLD ON TIGHT

AND FEEL THE AWESOME.

Flat Foot Technology ® Patented comfort. Patented control.

Innovation is in our blood. Along with some other stuff, but that’s not

important. What is significant is that Electra was awarded US patent

#7740262 for inventing a completely new type of bike that provides an

improved level of comfort and control. It’s called Flat Foot Technology ®

and it provides an upright, relaxed riding position with proper leg

extension that also lets you drop your feet flat on the ground whenever

you want without leaving the saddle. Developed in 2003, this industry

innovation was first featured in Electra Townie ® and 20” Kids’ bicycles.

Over the years, it has been integrated to varying degrees into the Electra

Cruiser and Amsterdam ® collections.

MORE COMFORT. MORE CONTROL.

FEEL THE DIFFERENCE OF FLAT FOOT TECHNOLOGY ® IN THESE ELECTRA COLLECTIONS

TOWNIE ®

AMSTERDAM ® CRUISER KIDS’ 20”


The Electra Difference You can’t fake it.

Upright seating

Wide view of the road

Relaxed arm position

AS THE ORIGINATOR AND

ONLY AUTHORIZED MANUFACTURER

OF FLAT FOOT TECHNOLOGY ®

ELECTRA IS PROUD TO PROVIDE YOU

WITH A BETTER WAY TO RIDE.

Drop your feet flat on the ground

whenever you want

Full and proper leg extension

when pedaling


17

TOWNIE ®

THAT FEELING OF AMAZEMENT?

WE ACTUALLY PATENTED IT.

TOWNIE®

FORWARD THINKING, WITHOUT ALL THE THINKING.

The Townie was Electra’s first bike collection to showcase our patented Flat Foot Technology ® in all its glory.

It challenged the hierarchy of traditional bike design and focused on creating a different riding experience with an

ergonomic, upright seating position that lets you plant your feet flat on the ground whenever you want. It set a

new standard in comfort and control, and created a cult following in the process.


TOWNIE ORIGINAL 3i MEN’S / BLOOD ORANGE / 3-SPEED

TOWNIE ORIGINAL 3i MEN’S / FIELD GREY / 3-SPEED


19

TOWNIE ®

TOWNIE ORIGINAL 3i MEN’S / STEEL BLUE / 3-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Linear-Pull Front Brake • Painted Alloy Fenders •

Double-Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tires

ORIGINAL 3i

Enjoy all the advantages of Townie’s Flat Foot Technology ® — comfort, control, efficiency and a wide view of the

road—along with a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The

gearing is protected inside the rear hub, so there’s virtually no maintenance required to keep shifting smoothly.


TOWNIE ORIGINAL 3i LADIES’ / CARIBBEAN BLUE / 3-SPEED


21

TOWNIE ®

TOWNIE ORIGINAL 3i

LADIES’ / LILAC / 3-SPEED

TOWNIE ORIGINAL 3i LADIES’ / CRANBERRY / 3-SPEED


DON’T HIT IGNORE.

THE ROAD IS CALLING.


TOWNIE ORIGINAL 7D MEN’S / BLACK / 7-SPEED

TOWNIE ORIGINAL 7D MEN’S / GRAPHITE / 7-SPEED


25

TOWNIE ®

TOWNIE ORIGINAL 7D MEN’S / RED METALLIC / 7-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano TX-35 7-Speed with MegaRange Gearing • Shimano Revo Twist Shifter • Forged Alloy Crankset w/ 44T Chainring/Dual Guards •

Linear-Pull Brakes • Painted Alloy Fenders • Double-Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tires

ORIGINAL 7D

Lucky number 7 means gears a-plenty for most general riding with a Shimano 7-speed derailleur, powerful front and rear

linear-pull brakes and Electra’s Flat Foot Technology ® . Just decide which color catches your eye, then get on and go.


TOWNIE ORIGINAL 7D

LADIES’ / QUARTZ GREY / 7-SPEED

TOWNIE ORIGINAL 7D (24” WHEELS)

LADIES’ / VANILLA / 7-SPEED

TOWNIE ORIGINAL 7D

LADIES’ / VANILLA / 7-SPEED


27

TURN SIDEWALKS

TOWNIE ®

TOWNIE ORIGINAL 7D

LADIES’ / FUCHSIA / 7-SPEED

INTO RUNWAYS.


TOWNIE ORIGINAL 7D LADIES’ / POLAR BLUE / 7-SPEED


29

TOWNIE ®

TOWNIE ORIGINAL 7D

LADIES’ / WHITE / 7-SPEED

TOWNIE ORIGINAL 7D

LADIES’ / VIOLET / 7-SPEED


WE LIKE BLENDERS.

BLENDING, NOT SO MUCH.


TOWNIE ORIGINAL 21D MEN’S / LIQUID SILVER / 21-SPEED

TOWNIE ORIGINAL 21D MEN’S / BLUE METALLIC / 21-SPEED


33

TOWNIE ®

TOWNIE ORIGINAL 21D MEN’S / BLACK SATIN / 21-SPEED / ALSO AVAILABLE IN TALL

TOWNIE ORIGINAL 21D MEN’S / WHITE / 21-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano TX-35 21-Speed with MegaRange Gearing • Shimano EZ-Fire Plus Shifters [Men’s] or Revo Twist Shifters [Ladies’] •

Linear-Pull Brakes • SR Suntour XCT Alloy Suspension Fork • Double-Wall Alloy Rims • 26”X 2.0” Semi-Slick Street Tires

ORIGINAL 21D

The go-anywhere Townie. Ride with abandonment thanks to the lightweight frame, 21 speeds and a suspension fork equipped to

handle hills, bumps, street and hardpack paths. Customize it to fit your needs with extras like racks, bags and fenders, or cherish the

distinct, modern clean lines of the innovative Electra Flat Foot Technology ® frame.


TOWNIE ORIGINAL 21D LADIES’ / PEWTER / 21-SPEED


35

TOWNIE ®

TOWNIE ORIGINAL 21D LADIES’ / CELERY / 21-SPEED

TOWNIE ORIGINAL 21D LADIES’ / WHITE / 21-SPEED

TOWNIE ORIGINAL 21D LADIES’ / YELLOW / 21-SPEED


TOWNIE BALLOON 3i MEN’S / SLATE / 3-SPEED

TOWNIE BALLOON 3i MEN’S / BROWN METALLIC / 3-SPEED

TOWNIE BALLOON 3i LADIES’ / AZURE / 3-SPEED

TOWNIE BALLOON 3i LADIES’ / TANGERINE / 3-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter •

Shimano Nexus Roller Brake • Painted Alloy Rims • Painted Alloy Fenders • Schwalbe Fat Frank 26”x 2.35” Tires


37

YIELD TO NOTHING.

TOWNIE ®

BALLOON 3i

EXCEPT CARS AND STUFF.


TOWNIE BALLOON 8D MEN’S / MATTE BLACK / 8-SPEED

TOWNIE BALLOON 8D LADIES’ / COFFEE / 8-SPEED

Lightweight 6061 Aluminum Frame • Shimano 8-Speed with Acera Derailleur • Linear Pull Brakes • Shimano Rapidfire Shifter •

Forged Alloy Crankset w/ 44T Chainring/Dual Guards • Painted Alloy Rims with Machined Sidewalls • Painted Alloy Fenders •

Schwalbe Fat Frank 26”x 2.35” Tires


39

TOWNIE ®

TOWNIE BALLOON 8D MEN’S / NAVY / 8-SPEED

TOWNIE BALLOON 8D LADIES’ / LIME / 8-SPEED

BALLOON 8D


TOWNIE BALLOON 8i MEN’S / EBONY / 8-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 8-Speed with Freewheel • Shimano Nexus Twist Shifter •

Shimano Nexus Roller Brakes with Cooling Fins • Painted Alloy Rims • Painted Alloy Fenders • Schwalbe Fat Frank 26”x 2.35” Tires

BALLOON 8i

TOWNIE BALLOON 8i LADIES’ / BURGUNDY METALLIC / 8-SPEED


ORIGINAL 3i

ORIGINAL 7D

ORIGINAL 21D

BALLOON 3i

BALLOON 8D

BALLOON 8i

MODEL

TOWNIE®

Men’s: Blood Orange, Field Grey, Steel Blue

Ladies’: Caribbean Blue, Cranberry, Lilac

Men’s: Black, Red Metallic, Graphite

Ladies’: Vanilla*, White, Fuchsia, Quartz Grey,

Polar Blue, Violet

Men’s: Black Satin*, White, Blue Metallic, Liquid Silver

Ladies’: White, Pewter, Yellow, Celery

Men’s: Slate, Brown Metallic

Ladies’: Tangerine, Azure

Men’s: Navy, Matte Black

Ladies’: Lime, Coffee

Men’s: Ebony

Ladies’: Burgundy Metallic

COLOR

6061-T6 Alloy

w/Patented Flat Foot Technology ®

6061-T6 Alloy

w/Patented Flat Foot Technology ®

6061-T6 Alloy

w/Patented Flat Foot Technology ®

6061-T6 Alloy

w/Patented Flat Foot Technology ®

6061-T6 Alloy

w/Patented Flat Foot Technology ®

6061-T6 Alloy

w/Patented Flat Foot Technology ®

FRAME

Hi-Ten Steel Unicrown,

Straight/Tapered Leg

1 1/8” Steel Threaded/

Integrated

Sealed Cartridge

68mm/113mm

Double-Wall Alloy 26”x 32/36h

Painted w/Machined Sidewalls (Select Models)

14 Gauge Stainless/

Brass Nipples

Alloy Low Flange 32h w/QR

Shimano Nexus 3-Speed Internal 36h

Electra 26”x 2.0” Semi-Slick

Forged Alloy 170mm

w/Steel 44T Chainring

Resin Platform w/Non-Slip Tread

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

Shimano 20T

KMC Z410 1/2”x 1/8” Rustproof

Front: Cold-Forged Alloy Linear-Pull

Rear: Shimano Nexus Coaster Brake

Alloy 4-Finger, Reach Adjustable

Ergonomic w/Shock-Absorbing Elastomers

Alloy 27.2mm x 400mm (Men’s)

300mm (Ladies’)

Alloy Custom Bend

650mm Width/125mm Rise

Forged Alloy 25.4mm Quill,

80mm Extension

Kraton Rubber or

Electra Hand-Stitched (on Select Models)

Hi-Ten Steel Unicrown,

Straight/Tapered Leg

1 1/8” Steel Threaded/

Integrated

Sealed Cartridge

68mm/113mm

Double-Wall Alloy 26”x 32h

Painted w/Machined Sidewalls (Select Models)

14 Gauge Stainless/

Brass Nipples

Alloy Low Flange 32h w/QR

Alloy Low Flange 32h w/QR

Electra 26”x 2.0” Semi-Slick

Forged Alloy 170mm (160mm on 24”)

w/ 44T Chainring/Double Chainguards

Resin Platform w/Non-Slip Tread

Shimano Revo 7-Speed Twist

w/Optical Gear Display

N/A

Shimano TX-35 7-Speed

Shimano 7-Speed 14-34T

KMC Z51 7-Speed 1/2”x 3/32” Rustproof

Front/Rear: Cold-Forged Alloy Linear-Pull

Alloy 4-Finger, Reach Adjustable

Ergonomic w/Shock-Absorbing Elastomers

Alloy 27.2mm x 400mm (Men’s)

300mm (Ladies’)

Alloy Custom Bend

650mm Width/125mm Rise

Forged Alloy 25.4mm Quill,

80mm Extension

Kraton Rubber or

Electra Hand-Stitched (on Select Models)

SR Suntour XCT Suspension w/Adjustable Preload,

63mm Travel

1 1/8” Steel Threaded/

Integrated

Sealed Cartridge

68mm/118mm

Double-Wall Alloy 26”x 32

Painted w/Machined Sidewalls (Select Models)

14 Gauge Stainless/

Brass Nipples

Alloy Low Flange 32h w/QR

Alloy Low Flange 32h w/QR

Electra 26”x 2.0” Semi-Slick

Forged Alloy 170mm Triple:

48/38/28T Chainring

Resin Platform w/Non-Slip Tread

Shimano E-Z Fire Plus 21-Speed Trigger (Men’s),

Shimano Revo 21-Speed Twist (Ladies’)

Shimano C051

Shimano TX-35 7-Speed

Shimano 7-Speed 14-34T

KMC Z51 7-Speed 1/2”x 3/32” Rustproof

Front/Rear: Cold-Forged Alloy Linear-Pull

Alloy 4-Finger, Reach Adjustable

Ergonomic w/Shock-Absorbing Elastomers

Alloy 27.2mm x 400mm (Men’s)

300mm (Ladies’)

Alloy Custom Bend

650mm Width/125mm Rise

Forged Alloy 25.4mm Quill,

80mm Extension

Kraton Rubber or

Electra Hand-Stitched (on Select Models)

Hi-Ten Steel Unicrown,

Straight/Tapered Leg

1 1/8” Steel Threaded/

Integrated

Sealed Cartridge

68mm/118mm

Painted Alloy

26”x 36h

14 Gauge Stainless/

Brass Nipples

Shimano Nexus HB-IM40 w/Roller Brake

Alloy 36h

Shimano Nexus 3-Speed Internal 36h

Schwalbe Fat Frank 26”x 2.35” Balloon

w/Puncture Resistant Kevlar ® Guard Casing,

67 TPI

Forged Alloy 170mm

w/Steel 44T Chainring

Alloy Platform w/Non-Slip Rubber Tread

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

Shimano 20T

KMC Z410 1/2”x 1/8” Rustproof

Front: Shimano Roller Brake BR-IM45 w/Cooling Fins

Rear: Shimano Nexus Rear Coaster Brake

Alloy 4-Finger, Reach Adjustable

Ergonomic w/Shock-Absorbing Elastomers

Alloy 27.2mm x 400mm (Men’s)

300mm (Ladies’)

Alloy Custom Bend

650mm Width/125mm Rise

Forged Alloy 25.4mm Quill,

80mm Extension

Ergo-Shaped Hand-Stitched Leatherette

Hi-Ten Steel Unicrown,

Straight/Tapered Leg

1 1/8” Steel Threaded/

Integrated

Sealed Cartridge

68mm/112.5mm

Painted Alloy/Machined Sidewalls

26”x 36h

14 Gauge Stainless/

Brass Nipples

Alloy Low Flange 36h w/QR

Alloy 8-Speed Freehub

Low Flange 36h w/QR

Schwalbe Fat Frank 26”x 2.35” Balloon

w/Puncture Resistant Kevlar ® Guard Casing,

67TPI

Forged Alloy 170mm

w/ 44T Chainring/Double Chainguards

Alloy Platform w/Non-Slip Rubber Tread

Shimano Acera 8-Speed Rapidfire Trigger

w/Optical Gear Display

N/A

Shimano Acera 8-Speed

SRAM 8-Speed 11-32T

KMC Z72 1/2”x 1/8” Rustproof

Front/Rear: Cold-Forged Alloy Linear-Pull

Alloy 4-Finger, Reach Adjustable

Ergonomic w/Shock-Absorbing Elastomers

Butted Alloy Micro Adjust

27.2mm x 400mm (Men’s)

300mm (Ladies’)

Alloy Custom Bend

650mm Width/125mm Rise

Forged Alloy 25.4mm Quill,

80mm Extension

Ergo-Shaped Hand-Stitched Leatherette

Hi-Ten Steel Unicrown,

Straight/Tapered Leg

1 1/8” Steel Threaded/

Integrated

Sealed Cartridge

68mm/112.5mm

Painted Alloy

26”x 36h

14 Gauge Stainless/

Brass Nipples

Shimano Nexus HB-IM40 w/Roller Brake

Alloy 36h

Shimano Nexus 8-Speed

Internal w/Roller Brake,

Alloy 36h

Schwalbe Fat Frank 26”x 2.35” Balloon

w/Puncture Resistant Kevlar ® Guard Casing,

67TPI

Forged Alloy 170mm

w/Steel 44T Chainring

Alloy Platform w/Non-Slip Rubber Tread

Shimano Nexus 8-Speed Twist

w/Optical Gear Display

N/A

N/A

Shimano 20T

KMC 1/2”x 1/8” Rustproof

Shimano Nexus Roller Brakes

Front/Rear: BR-IM50 w/Cooling Fins

Shimano Nexus Alloy

4-Finger, Reach Adjustable

Ergonomic w/Shock-Absorbing Elastomers

Butted Alloy Micro Adjust

27.2mm x 400mm (Men’s)

300mm (Ladies’)

Alloy Custom Bend

650mm Width/125mm Rise

Forged Alloy 25.4mm Quill,

80mm Extension

Ergo-Shaped Hand-Stitched Leatherette

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

PEDALS

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE/REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

STEM

GRIPS

CONTROLS SEATING BRAKING

DRIVETRAIN

WHEELSET

FRAMESET

Painted Alloy Fenders, Internal Cable Routing,

Alloy Kickstand, Stainless Steel and Anti-

Rust Hardware

Painted Alloy Fenders, Internal Cable Routing,

Alloy Kickstand, Stainless Steel and Anti-

Rust Hardware

* Also available in 24” Version

Internal Cable Routing, Alloy Kickstand,

Stainless Steel and Anti-Rust Hardware

* Also available in Tall

Painted Alloy Fenders, Painted Rims, Internal

Cable Routing, Alloy Kickstand, Stainless Steel

and Anti-Rust Hardware

Painted Alloy Fenders, Painted Rims, Internal

Cable Routing, Alloy Kickstand, Stainless Steel

and Anti-Rust Hardware

Painted Alloy Fenders, Painted Rims, Internal

Cable Routing, Alloy Kickstand, Stainless Steel

and Anti-Rust Hardware

SPECIAL FEATURES

Specifications and availability are subject to change without notice.


43

AMSTERDAM ®

YOU CAN ALMOST FEEL THE

COBBLESTONES BENEATH THE WHEELS.

AMSTERDAM®

A TASTE OF EUROPE. TO GO.

The Amsterdam is the embodiment of the European cycling state of mind. A modern take on the Dutch city

bike, it’s an elegant combination of practicality, comfort and style that is perfect for everyday transportation. We

started with our patented Flat Foot Technology ® and added fast rolling 700c wheels, an enclosed chaincase and

full fenders so you can ride in your work clothes, a dress, whatever. Puddles and chain grease be damned. Some

models are dressed up with additional features like a coat guard, racks, lights, and the coveted bell.


All Alexander Girard Designs Copyright© Alexander Girard®. All rights reserved.

GET CAUGHT UP

IN THE WHIRLWIND

OF YOUR

IMAGINATION.

AMSTERDAM GIRARD 3i LADIES’ / MADONNA / 3-SPEED COLLECTOR’S EDITION

Girard’s timeless style is the perfect

complement to our classic Amsterdam.

Whimsical wooden toys, hand-painted pieces of folk art,

color, texture, intricate details, imaginative prints, cutting-edge

designs. It wasn’t just what Alexander Girard created, but what

he collected and that fascinated him all of his life. From

around the globe, he sought out tens of thousands of unique

cultural pieces for his home — everything from hand-crafted

dolls to grand canvases and glittering tapestries.

Girard’s collection was his constant inspiration for all of the

beauty and charm, joy and excitement that fill his designs.

From textiles to interiors to airlines, everything Girard created

is infused with his colorful imagination. He challenged the

bland palette of the 1950s and brought about a multi-cultural,

electric energy to design trends that are as innovative today

as they were then.

AMSTERDAM GIRARD 3i

LADIES’ / WHITE TREE OF LIFE / 3-SPEED COLLECTOR’S EDITION


45

AMSTERDAM ®

AMSTERDAM GIRARD 3i

LADIES’ / BLACK TREE OF LIFE / 3-SPEED COLLECTOR’S EDITION

AMSTERDAM GIRARD 3i

The artwork of mid-century master designer Alexander Girard creates a new kind of kinetic art. Girard’s colorful and

energetic designs add quirk and character to Electra’s elegantly modern Dutch city bike—adorning the frame, saddle,

grips and even the bell. Experience art in motion with this truly unique ride.


AMSTERDAM GIRARD 3i LADIES’ / LA FONDA DEL SOL / 3-SPEED COLLECTOR’S EDITION

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Shimano Nexus Front Roller Brake •

Enclosed Metal Chaincase and Integrated Alloy Crank • Shimano Dynamo Front Hub • Basta Halogen Headlight • Battery-Powered LED Rear Light • Painted Double-Wall

Alloy Rims • Premium Chrome • 700 x 40c City Tires • Alloy Rear Rack • Matching Bell

Classically-styled halogen headlamp artfully

blends form and function.

Elements from the iconic La Fonda del Sol

Restaurant (1961), these suns capture the flavor

and colors of Latin America.

Custom-embossed saddle with high-quality,

weather-resistant leatherette covering.


47

AMSTERDAM ®

AMSTERDAM GIRARD 3i LADIES’ / CIRCLES / 3-SPEED COLLECTOR’S EDITION

Shimano Nexus front roller brake provides smooth,

strong stopping power.

Fully enclosed chaincase protects the chain from

dirt and gives the bike traditional Dutch style.

Shimano’s brilliant power generating dynamo front

hub powers the halogen headlight. Resistance is

low. Illumination is almost daylight bright.


AMSTERDAM ROYAL 8i

MEN’S / FIELD GREY / 8-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 8-Speed with Freewheel • Shimano Nexus Twist Shifter • Shimano Nexus Front

Roller Brake • Enclosed Metal Chaincase and Integrated Alloy Crank • Shimano Dynamo Front Hub • Basta Halogen Headlight • Battery-Powered

LED Rear Light • Premium Chrome • 700 x 40c City Tires with Kevlar® Puncture-Resistant Casing • Alloy Rear Rack • Custom Bell

ROYAL 8i

A truly aristocratic ride. The Royal 8i is our lightweight aluminum premium-edition Dutch bike: well-bred for stylish, luxury and

yet practical everyday cycling. Top-of-the-line Shimano Nexus 8-speed internal hub, smooth and powerful front and rear roller

brakes and durable tires with Kevlar ® puncture-resistant casing are a few of the special upgraded features that adorn Electra’s

comfortable and ergonomic Amsterdam frame with patented Flat Foot Technology ® . Now anyone can feel like royalty.


49

AMSTERDAM ®

AMSTERDAM ROYAL 8i

LADIES’ / PEARL WHITE / 8-SPEED

AMSTERDAM ROYAL 8i LADIES’ / GOLD / 8-SPEED


AMSTERDAM CLASSIC 3i MEN’S / FOREST METALLIC / 3-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Alloy Caliper Brake • Shimano Revo Twist Shifter • Enclosed Metal Chaincase and Integrated Alloy Crank •

Shimano Dynamo Front Hub • Basta Halogen Headlight • Battery-Powered LED Rear Light • Polished Double-Wall Alloy Rims • Premium Chrome • 700 x 40c City Tires • Alloy Rear Rack • Custom Bell


51

AMSTERDAM ®

AMSTERDAM CLASSIC 3i MEN’S / ESPRESSO SATIN / 3-SPEED

AMSTERDAM CLASSIC 3i LADIES’ / CREAM / 3-SPEED

AMSTERDAM CLASSIC 3i LADIES’ / FOREST METALLIC / 3-SPEED

AMSTERDAM CLASSIC 3i LADIES’ / YELLOW TULIP / 3-SPEED

CLASSIC 3i

An enhanced, elegant rendition of the classic Dutch bicycle used for everyday transportation. Vastly improved with Electra’s

patented Flat Foot Technology ® frame geometry and stylish refinements to functional features – fully-enclosed chaincase,

coat/skirt guards, rear rack, full fenders, hub dynamo powered headlight and battery-powered LED rear light.


AMSTERDAM ORIGINAL 3i

MEN’S / ESPRESSO SATIN / 3-SPEED

AMSTERDAM ORIGINAL 3i

LADIES’ / CREAM / 3-SPEED

AMSTERDAM ORIGINAL 3i

LADIES’ / PALE PURPLE / 3-SPEED

AMSTERDAM ORIGINAL 3i

LADIES’ / POWDER BLUE / 3-SPEED

ORIGINAL 3i

A stylish, streamlined Dutch bike with Amsterdam-signature features: comfortable and efficient patented

Flat Foot Technology ® , fully-enclosed chaincase and matching full fenders. Stunning in its simplicity, yet playful with its palette.


53

AMSTERDAM ®

AMSTERDAM ORIGINAL 3i

MEN’S / CHARCOAL METALLIC / 3-SPEED

AMSTERDAM ORIGINAL 3i

LADIES’ / ORANGE / 3-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Alloy Caliper Brake • Shimano Revo Twist Shifter •

Enclosed Metal Chaincase and Integrated Alloy Crank • Matching Full Fenders • Polished Double-Wall Alloy Rims • 700 x 40c City Tires


COMMUTERS.

WEEKEND WARRIORS.

EVERDAY SLACKERS.


GIRARD 3i

ROYAL 8i

CLASSIC 3i

ORIGINAL 3i

MODEL

AMSTERDAM®

Ladies’: Madonna: Red

Tree Of Life: White, Black

Circles: Grey

La Fonda del Sol: Cream

Men’s: Field Grey

Ladies’: Gold, Pearl White

Men’s: Forest Metallic, Espresso Satin

Ladies’: Forest Metallic, Cream,

Tulip: Yellow

Men’s: Charcoal Metallic, Espresso Satin

Ladies’: Powder Blue, Orange, Cream

Pale Purple

COLOR

Dutch Royal 6061-T6 Alloy

w/Patented Flat Foot Technology ®

Dutch Royal 6061-T6 Alloy

w/Patented Flat Foot Technology ®

Dutch Royal 6061-T6 Alloy

w/Patented Flat Foot Technology ®

Dutch Royal 6061-T6 Alloy

w/Patented Flat Foot Technology ®

FRAME

Steel Investment-Cast

Lugged Crown; Tapered, Radiused Leg

1 1/8” Steel Threaded

Sealed Cartridge

68mm/118mm

Painted Double-Wall Alloy 36h

14 Gauge Stainless/Brass Nipples

Shimano DH-3R30 Dynamo

w/Roller Brake Alloy 36h

Shimano Nexus 3-Speed

Internal 36h

City 700 x 40c, Whitewall on Madonna;

Blackwall on Tree Of Life;

Cream Tires on Circles, La Fonda del Sol

Forged Alloy 170mm

w/Alloy 38T Chainring

Resin Platform

w/Non-Slip Tread

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

Shimano 19T

KMC 1/2”x 1/8” Rustproof

Front: Shimano Nexus Roller

w/Cooling Fin BR-IM45,

Rear: Shimano Coaster

Alloy 4-Finger,

Reach Adjustable

Retro Leatherette

w/Steel Springs

Classic Alloy Pillar

27.2mm x 300mm

Alloy Custom Bend

630mm Width/95mm Rise

Alloy Head, 1 1/8” Steel Quill,

40mm Extension

Ergo-Shaped Hand-Stitched

Leatherette

4130 Chromoly, Unicrown;

Tapered, Radiused Leg

1 1/8” Alloy Threaded

Sealed Cartridge

68mm/118mm

Polished Double-Wall Alloy 36h

14 Gauge Stainless/Brass Nipples

Shimano DH-3R30 Dynamo

w/Roller Brake Alloy 36h

Shimano Nexus 8-Speed

Internal w/Roller Brake Alloy 36h

City 700 x 40c

w/Reflective Sripe and Kevlar ®

Puncture-Resistant Casing

Forged Alloy 170mm

w/Alloy 38T Chainring

Alloy Platform

w/Non-Slip Rubber Tread

Shimano Nexus 8-Speed Twist

w/Optical Gear Display

N/A

N/A

Shimano 19T

KMC 1/2”x 1/8” Rustproof

Front/Rear: Shimano Nexus Roller

w/Cooling Fin BR-IM45

Alloy 4-Finger,

Reach Adjustable

Retro Leatherette

w/Steel Springs

Butted Alloy Micro Adjust

27.2mm x 300mm

Alloy Custom Bend

630mm Width/95mm Rise

Alloy Head, 1 1/8” Steel Quill,

40mm Extension

Ergo-Shaped Hand-Stitched

Leatherette

Steel Investment-Cast

Lugged Crown; Tapered, Radiused Leg

1 1/8” Steel Threaded

Sealed Cartridge

68mm/118mm

Double-Wall Alloy 36h

w/Machined Sidewalls (Select Models)

14 Gauge Stainless/Brass Nipples

Shimano DH-3R30 Dynamo Alloy 36h

Shimano Nexus 3-Speed

Internal 36h

City 700 x 40c,

Cream Color on Select Models

Forged Alloy 170mm

w/Alloy 38T Chainring

Resin Platform

w/Non-Slip Tread

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

Shimano 19T

KMC 1/2”x 1/8” Rustproof

Front: Cold Forged Alloy Side-Pull

Rear: Shimano Coaster

Alloy 4-Finger,

Reach Adjustable

Retro Leatherette

w/Steel Springs

Classic Alloy Pillar

27.2mm x 300mm

Alloy Custom Bend

630mm Width/95mm Rise

Alloy Head, 1 1/8” Steel Quill,

40mm Extension

Ergo-Shaped Hand-Stitched

Leatherette

Steel Investment-Cast

Lugged Crown; Tapered, Radiused Leg

1 1/8” Steel Threaded

Sealed Cartridge

68mm/118mm

Polished Double-Wall Alloy 36h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange Nutted 36h

Shimano Nexus 3-Speed

Internal 36h

City 700 x 40c,

Cream Color on Select Ladies’ Models

Forged Alloy 170mm

w/Alloy 38T Chainring

Resin Platform

w/Non-Slip Tread

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

Shimano 19T

KMC 1/2”x 1/8” Rustproof

Front: Cold Forged Alloy Side-Pull

Rear: Shimano Coaster

Alloy 4-Finger,

Reach Adjustable

Retro Leatherette

w/Steel Springs

Classic Alloy Pillar

27.2mm x 300mm

Alloy Custom Bend

630mm Width/95mm Rise

Alloy Head, 1 1/8”mm Steel Quill,

40mm Extension

Ergo-Shaped Hand-Stitched

Leatherette

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

PEDALS

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE / REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

STEM

GRIPS

CONTROLS SEATING BRAKING

DRIVETRAIN

WHEELSET

FRAMESET

STAND OUT.

WELCOME.

Painted and Pinstriped Steel Fenders,

Enclosed Chaincase, Front Mud Flap,

Coat/Skirt Guard, Steel Rear Rack w/Strap,

6V Halogen Headlight, Battery-Powered

LED Rear Light, Amsterdam Bell, Alloy

Kickstand, Stainless Steel and Anti-Rust

Hardware, Premium Chrome

Painted and Pinstriped Steel Fenders,

Enclosed Chaincase, Front Mud Flap,

Coat/Skirt Guard, Alloy Rear Rack w/Strap,

6V Halogen Headlight, Battery-Powered

LED Rear Light, Amsterdam Bell, Heavy

Duty Kickstand, Stainless Steel and Anti-Rust

Hardware, Premium Chrome

Painted and Pinstriped Steel Fenders,

Enclosed Chaincase, Front Mud Flap,

Coat/Skirt Guard, Steel Rear Rack w/Strap,

6V Halogen Headlight, Battery-Powered

LED Rear Light, Amsterdam Bell, Alloy

Kickstand, Stainless Steel and Anti-Rust

Hardware, Premium Chrome

Painted and Pinstriped Steel Fenders,

Enclosed Chaincase, Alloy Kickstand,

Stainless Steel and Anti-Rust Hardware

SPECIAL FEATURES

Specifications and availability are subject to change without notice.


57

CRUISER

GET A LITTLE WIND

IN YOUR BEARD.

CRUISER

WHEREVER YOU GO, THERE YOU ARE.

We didn’t invent the cruiser. We just dialed the awesome up to 11. We took the old clunky ride, opened up the frame geometry,

moved the pedals forward, relaxed the seat angle and gave the entire body breathing room. Once it felt good, we made it look

even better. We view every Electra Cruiser as a work of art. An expression of your individual style that is integrated through

every detail of the bike to create a ride like you’ve never experienced. Choose between a steel or aluminum frame, single or

multiple gears, and a variety of styles and accessories that let your true self shine.


FASHION

Sophisticated and expressive

styles that are ready for the

urban runway.

The unique personalities of our

Fashion Cruisers are fully

integrated throughout the entire

bike—from the frame, fenders

and chainguards to the carefully

crafted saddles and matching

grips, right down to the rims

and tires.

FLEUR

And after nineteen years of

refinement to their frame

geometry and a U.S. patent,

these beauties ride as great

as they look, setting a new

standard for the modern cruiser.

FLEUR 3i/7i

LADIES’ / RASPBERRY / 3-SPEED OR 7-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed or 7-Speed with Coaster Brake • Shimano Revo Twist Shifter [3-Speed] •

Shimano Nexus Twist Shifter [7-Speed] • Shimano Nexus Front Roller Brake • 26”x 2.125” Tires • Matching Bell


59

CRUISER

NIGHT OWL

NIGHT OWL 3i LADIES’ / BLUE FADE / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake •

Shimano Revo Twist Shifter • Shimano Nexus Front Roller Brake • 26”x 2.125” Tires • Matching Bell


61

CRUISER

SIT DOWN.

STAND OUT.


SUGAR SKULLS

SUGAR SKULLS 3i LADIES’ / BLACK / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter •

Shimano Nexus Front Roller Brake • 26”x 2.125” Tires • Matching Bell • Genuine Leather Streamers


63

CRUISER

CHÉRIE 3i/7i LADIES’ / HOT PINK / 3-SPEED OR 7-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed or 7-Speed with Coaster Brake • Shimano

Revo Twist Shifter [3-Speed] • Shimano Nexus Twist Shifter [7-Speed] • Shimano Nexus Front Roller Brake •

26”X 2.125” Tires • Matching Bell and Valve Caps

CHÉRIE


DAISY 3i

LADIES’ / YELLOW FADE / 3-SPEED

DAISY/GYPSY

GYPSY 3i LADIES’ / FOREST GREEN / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter •

Shimano Nexus Front Roller Brake • 26”X 2.125” Tires • Matching Ringer Bell [Daisy] , Chrome Ding-Dong Bell and Basket [Gypsy]


65

MARIPOSA

CRUISER

MARIPOSA 3i LADIES’ / BLACK / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake •

Shimano Revo Twist Shifter • Shimano Nexus Front Roller Brake • 26”x 2.125” Tires • Matching Bell


67

CRUISER

NAVAJO

NAVAJO 3i LADIES’ / COPPER / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist

Shifter • Shimano Nexus Front Roller Brake • 26”X 2.125” Tires • Matching Bell • Tassels on Saddle and Grips


PEACE

PEACE 3i LADIES’ / PURPLE / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter •

Shimano Nexus Front Roller Brake • 26”x 2.125” Tires • Matching Bell and Valve Caps • Peace Symbol Spoke Pattern


69

CRUISER

OM/KARMA

OM 3i LADIES’ / JADE / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter •

Shimano Nexus Front Roller Brake • 26”X 2.125” Tires • Matching Bell • Classic Fork Struts [Karma] • Handlebar Flower [Om]

KARMA 3i LADIES’ / PURPLE FADE / 3-SPEED


KOI 3i LADIES’ / NUDE / 3-SPEED

HULA 3i LADIES’ / IVORY/BLUE / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter •

Shimano Nexus Front Roller Brake • 26”x 2.125” Tires • Full Rim Design [Koi] • Matching Bell and Valve Caps

KOI/HULA


71

CRUISER

BLANC ET NOIR 3i/7i

LADIES’ / BLACK / 3-SPEED OR 7-SPEED

BLANC ET NOIR

BLANC ET NOIR 3i/7i

LADIES’ / WHITE / 3-SPEED OR 7-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed or 7-Speed with Coaster Brake • Shimano Revo Twist Shifter [3-Speed] •

Shimano Nexus Twist Shifter [7-Speed] • Shimano Nexus Front Roller Brake • 26”X 2.125” Tires • Matching Bell • Genuine Leather Streamers


ATTITUDE

Pinstriped, flamed, stretched,

stripped and chopped. They’re

the answer to the age-old

question “What are you lookin’

at?” If you want something with

a little more punch, you found it.

The Men’s Attitude collection

features custom frames and

components inspired by the

hotrod and motorcycle cultures.

Tricked out forks, struts, fenders,

handlebars, racks and custom tires

give these bikes a look all their

own. All style. All substance.

All attitude. Not to mention

patented Flat Foot Technology. ®


73

CRUISER

COURIER 3i

ALUMINUM / MEN’S / CHICAGO GREY / 3-SPEED

COURIER 3i

ALUMINUM / MEN’S / KHAKI/RED / 3-SPEED

Lightweight 6061-T6 Aluminum Frame with Wooden Tank Plate • Shimano Nexus Internal 3-Speed with Coaster

Brake • Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Shimano Nexus Front

Roller Brake • Painted Alloy Rear Rack with Wood Slats • 26”x 2.35” Vintage Diamond Balloon Tires • Spinner Bell

Blank wooden plate available to create custom signage. See Electra Life and Accessory Catalog for electrabike.com for details.

COURIER


75

CRUISER

ZARAPE 3i

ALUMINUM / MEN’S / MATTE PETROL / 3-SPEED

Bullet Tank 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake •

Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Alloy Fender Stays •

Classic Fork Struts • Shimano Nexus Front Roller Brake • 26”x 2.35” Vintage Diamond Balloon Whitewall Tires

ZARAPE

Each Zarape saddle uses a genuine Mexican blanket and has a unique appearance which may differ from what is pictured.


77

MULHOLLAND/INDY

CRUISER

MULHOLLAND 3i

ALUMINUM / MEN’S / BLACK/RED / 3-SPEED

INDY 3i

ALUMINUM / MEN’S / RED / 3-SPEED

Bullet Tank 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake •

Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Alloy Fender Stays •

Classic Fork Struts • Shimano Nexus Front Roller Brake • 26”x 2.35” Vintage Diamond Balloon Tires


LAKESTER

LAKESTER 3i

ALUMINUM / MEN’S / RED/CREAM/BLUE / 3-SPEED

Hydroformed 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist

Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Shimano Nexus Front Roller Brake • 24”x 3.0” Fatti-O Tires


79

CRUISER

STRAIGHT 8

STRAIGHT 8 3i/8i

ALUMINUM / MEN’S / BLACK SATIN / 3-SPEED OR 8-SPEED

Hydroformed 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed or 8-Speed with Coaster Brake •

Shimano Revo Twist Shifter [3-Speed] • Shimano Nexus Twist Shifter [8-Speed] • Alloy Crank and Sealed

Cartridge Bottom Bracket • Shimano Nexus Front Roller Brake • 24”x 3.0” Fatti-O Tires • 8 Ball Valve Caps


Ed “Big Daddy” Roth was,

to many, the consummate

artist, free-spirited maverick

of Southern California’s car

culture of the 1950s through

the ‘90s. His Rat Fink grinning,

fly-pestered image is an icon

of the Southern California car

scene and beatnik years.

Ed was constantly inventing

and innovating new cars, new

trikes and new bikes. We

believe Ed would be pleased

to find that his namesake is

the coolest of cool bikes.

Rat Fink name and device are registered

trademarks of Ed “Big Daddy” Roth, Inc. © 2011

RAT FINK 3i ALUMINUM / MEN’S / METAL FLAKE GREEN / 3-SPEED

Extra-Stretched Hydroformed 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Extra Long Chrome Plated

Triple Clamp Fork • Alloy Crank and Sealed Cartridge Bottom Bracket • Front Linear Pull Brake • 24”x 3.0” Fatti-O Tires • Dice Valve Caps [Rat Fink]

RAT FINK/GHOSTRIDER

GHOSTRIDER 3i

ALUMINUM / MEN’S / BLACK / 3-SPEED


81

CRUISER

SPARKER SPECIAL

SPARKER SPECIAL 3i ALUMINUM / MEN’S / BLACK / 3-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano

Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Shimano Nexus Front Roller

Brake • 26”x 2.125” RetroRunner Front Tire and 24”x 3.0” Fatti-O Rear Tire


TANDEM

SWING/HELLBETTY

Forget heavy cruiser tandems.

We made our own with lightweight

aluminum frames and

chromoly forks. A clean fusion

of Electra’s men’s and ladies’

patented Flat Foot Technology ®

cruiser geometry into one

seamless bicycle built-for-two.

Crafted with modern components

including smooth-braking front

and rear roller brakes.

SWING TANDEM 3i ALUMINUM / BLACK / 3-SPEED

Two distinctive styles to choose

between: the elegant Swing with

white pinstriping on black, and

the feisty Hellbetty with hot rod

flames, bold extra-wide Fatti-O

rear tire, and saddles and grips

with tassels.

HELLBETTY TANDEM 3i ALUMINUM / HOT RED / 3-SPEED

Lightweight 6061-T6 Aluminum Tandem Frame • Chromoly Fork • Shimano Nexus Internal 3-Speed with Freewheel • Shimano Revo Twist Shifter • Alloy Cranks

and Sealed Cartridge Bottom Brackets • Shimano Nexus Roller Brakes • SWING: 26”x 2.125” RetroRunner Tires • HELLBETTY: 26”x 2.125” Hotster Flame Front

Tire and 24”x 3.0” Fatti-O Rear Tire


5 83 Cruiser

CRUISER

83


CLASSIC

CRUISER CUSTOM

Never underestimate a classic.

It pedals smooth and sweet,

but still invokes all the classic

cruiser’s dreamy lines and

vintage styling.

Seventeen years ago, we were

the first to paint flowers on a

bike. Today, we’ve refined the

traditional cantilever frame,

added our patented Flat Foot

Technology ® and offer a variety

of gearing options. From

distinctively refined Cruiser

and Coaster graphics to the

two-tone dart paint on the

Super Deluxe to the hibiscus

floral design on the Hawaii,

fun rolls with every ride.

CRUISER CUSTOM 1

MEN’S / CHARCOAL/BLACK / SINGLE-SPEED

Classic Steel Frame • Single-Speed with Coaster Brake • Alloy Rims (Charcoal/Black) or Painted Alloy Rims [Blue/Dark Blue] •

Alloy Caliper Front Brake • 26”x 2.125” Classic Knobby Tires


85

CRUISER

CRUISER CUSTOM 1

MEN’S / BLUE/DARK BLUE / SINGLE-SPEED


CRUISER CUSTOM

CRUISER CUSTOM 1

LADIES’ / PEARL WHITE/MINT / SINGLE-SPEED

CRUISER CUSTOM 1

LADIES’ / LAVENDER/PURPLE / SINGLE-SPEED

Classic Steel Frame • Single-Speed with Coaster Brake • Painted Alloy Rims • Alloy Caliper Front Brake •

26”x 2.125” Classic Knobby Tires • Painted Fenders


87

CRUISER


CRUISER

CRUISER 1

MEN’S / BLACK SATIN / SINGLE-SPEED / ALSO AVAILABLE IN TALL

Classic Steel Frame • Single-Speed with Coaster Brake • Alloy Rims • Alloy Caliper Front Brake • 26”x 2.125” Classic Knobby Tires


89

IS IT SATURDAY YET?

CRUISER

CRUISER 1

LADIES’ / PURPLE / SINGLE-SPEED


NEVER HOLD A MEETING.

START YOUR OWN BIKE CLUB.


91

CRUISER


COASTER 1

Lightweight aluminum modern cruiser with nineteen years of refi nement built

in to improve the ride experience. You’ll notice the difference with Electra’s

patented Flat Foot Technology ® combined with custom bend handlebars.

COASTER 1

ALUMINUM / MEN’S / BLACK / SINGLE-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Single-Speed with Shimano Coaster Brake • Alloy Crank and Semi Cartridge

Bottom Bracket • Alloy Caliper Front Brake • Alloy Seat Post • 26”x 2.125” RetroRunner Tires • Painted Fenders [Ladies’]


93

CRUISER

COASTER 1

ALUMINUM / LADIES’ / ELECTRIC PINK / SINGLE-SPEED


COASTER 3i

COASTER 3i

ALUMINUM / MEN’S / OLIVE METALLIC / 3-SPEED

COASTER 3i

ALUMINUM / LADIES’ / PEARL WHITE / 3-SPEED

COASTER 3i

ALUMINUM / MEN’S / BLACK / 3-SPEED

COASTER 3i

ALUMINUM / LADIES’ / ELECTRIC GREEN / 3-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Semi Cartridge Bottom Bracket •

Alloy Caliper Front Brake • Alloy Seat Post • 26”x 2.125” RetroRunner Tires • Painted Fenders [Ladies’]


95

CRUISER


SUPER DELUXE

SUPER DELUXE 3i

ALUMINUM / LADIES’ / AQUA/CREAM / 3-SPEED

SUPER DELUXE 3i

ALUMINUM / MEN’S / NAVY/CREAM / 3-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Shimano Nexus Front Roller Brake •

Painted Alloy Rims [Aqua/Cream, Navy/Cream] and Alloy Rims [Candy Red/White] • Rear Rack • Classic Fork Struts • Alloy Fender Stays • 26”x 2.125” RetroRunner Tires


97

CRUISER

SUPER DELUXE 3i

ALUMINUM / LADIES’ / RED/WHITE / 3-SPEED

SUPER DELUXE 3i

ALUMINUM / MEN’S / RED/WHITE / 3-SPEED


99

HAWAII CUSTOM

CRUISER

HAWAII CUSTOM 3i ALUMINUM / LADIES’ / CORNFLOWER / 3-SPEED

Classic 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Semi Cartridge Bottom Bracket •

Shimano Nexus Front Roller Brake • 26”x 2.125” Blossom Trail Whitewall Tires • Hibiscus Handlebar Flower • Hawaii Custom Bell

HAWAII CUSTOM 3i ALUMINUM / LADIES’ / ORANGE / 3-SPEED

HAWAII CUSTOM 3i ALUMINUM / LADIES’ / OLIVE / 3-SPEED


HAWAII

HAWAII 3i (24” WHEELS)

LADIES’ / RED / 3-SPEED

HAWAII 3i

LADIES’ / RED / 3-SPEED

Classic Hi-Ten Steel Frame • Shimano Single-Speed or Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter •

Alloy Caliper Front Brake • 6”x 2.125” [24”x 2.125” on 24”] Blossom Trail Whitewall Tires


101

CRUISER

HAWAII 3i

LADIES’ / BABY BLUE / 3-SPEED

HAWAII 3i

LADIES’ / PINK / 3-SPEED


CRUISER

MODEL

LADIES’ FASHION 3i

MODELS

LADIES’ FASHION 7i

MODELS

BULLET TANK 3i

MODELS

STRAIGHT 8 3i/

LAKESTER 3i

STRAIGHT 8 8i

GHOSTRIDER 3i/

RAT FINK 3i

SPARKER SPECIAL 3i

COURIER 3i

SWING/HELLBETTY

TANDEM 3i

COLOR

Various, Refer to Catalog Page

Blanc et Noir: Pearl White, Black

Chérie: Hot Pink

Fleur: Raspberry

Zarape: Matte Petrol

Indy: Red

Mulholland: Black/Red

Straight 8: Black Satin

Lakester: Red/Cream/Blue

Black Satin

Rat Fink: Metal Flake Green

Ghostrider: Black

Black

Men’s: Khaki/Red,

Chicago Grey

Swing: Black

Hellbetty: Hot Red

CONTROLS SEATING BRAKING

DRIVETRAIN

WHEELSET

FRAMESET

FRAME

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

PEDALS

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE/REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

STEM

GRIPS

Boomerang Hi-Ten Steel

w/Patented Flat Foot Technology ®

Steel Unicrown (some models

w/Classic Fork Struts*)

1” Steel Threaded

9-PC Loose Ball

Painted Alloy

14 Gauge Stainless Steel/

Brass Nipples (some models

with powdercoat finish*)

Shimano Nexus HB-IM40

w/Roller Brake Alloy 36h

Shimano Nexus 3-Speed

Internal 36h

RetroRunner, Blossom Trail

or Hotster* 26”x 2.125”

Classic Steel One Piece

Electra Retro

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

22T

KMC 410 Rustproof

Front: Shimano BR-IM45 Roller

Rear: Shimano Coaster

Alloy

Comfort with Matching Design

w/Double-Coil Springs

Classic Steel Pillar

Electra Café

Alloy Classic

Various, Coordinated to Bike

Boomerang Hi-Ten Steel

w/Patented Flat Foot Technology ®

Steel Unicrown

1” Steel Threaded

9-PC Loose Ball

Painted Alloy

14 Gauge Stainless Steel/

Brass Nipples (some models

with powdercoat finish*)

Shimano Nexus HB-IM40

w/Roller Brake Alloy 36h

Shimano Nexus 7-Speed

Internal 36h

RetroRunner or Blossom Trail*

26”x 2.125”

Classic Steel One Piece

Electra Retro

Shimano Nexus-7-Speed Twist

w/Optical Gear Display

N/A

N/A

22T

KMC 410 Rustproof

Front: Shimano BR-IM45 Roller

Rear: Shimano Coaster

Alloy

Comfort with Matching Design

w/Double-Coil Springs

Classic Steel Pillar

Electra Café

Alloy Classic

Various, Coordinated to Bike

6061-T6 Alloy

w/Hydroformed Bullet Tank and

Patented Flat Foot Technology ®

Steel Unicrown

w/Classic Fork Struts

1” Steel Threaded

Sealed Cartridge

Painted Alloy

14 Gauge Stainless Steel/

Brass Nipples

Shimano Nexus HB-IM40

w/Roller Brake Alloy 36h

Shimano Nexus 3-Speed

Internal w/Coaster Brake 36h

Electra Vintage Diamond 26”x

2.35” (Whitewall on Zarape,

Cream on Indy)

Electra Custom Alloy 3-Piece

Electra Retro

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

22T

KMC 410 Rustproof

Front: Shimano BR-IM45 Roller

Rear: Shimano Coaster

Alloy

Zarape: Comfort with Zarape

Fabric w/Double-Coil Springs

Indy/Mulholland: Electra Low

Profile w/Double-Coil Springs

Classic Alloy Pillar

Electra Bullhorn

Polished Alloy Classic

Zarape: Comfort Kraton

Indy, Mulholland: Hand-Stitched

6061-T6 Alloy

w/Hydroformed Top Tube and

w/Patented Flat Foot Technology ®

Steel Unicrown Straight Blade

1 1/8” Steel Threadless

Sealed Cartridge

Painted Alloy

14 Gauge Stainless Steel/

Brass Nipples (Powdercoated

on Straight 8)

Shimano Nexus HB-IM40

w/Roller Brake Alloy 36h

Shimano Nexus 3-Speed

Internal w/Coaster Brake 36h

Electra Fatti-O 24’’x 3”

Electra Custom Alloy 3-Piece

Straight 8: Alloy Platform

Lakester: Electra Retro

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

22T

KMC 410 Rustproof

Front: Shimano BR-IM45 Roller

Rear: Shimano Coaster

Alloy

Electra Low Profile

w/Double-Coil Springs

Classic Alloy Pillar

Electra Attitude

Threadless 4-Bolt

Electra Custom

6061-T6 Alloy

w/Hydroformed Top Tube and

w/Patented Flat Foot Technology ®

Steel Unicrown Straight Blade

1 1/8” Steel Threadless

Sealed Cartridge

Painted Alloy

14 Gauge Stainless Steel/

Brass Nipples (Powdercoated)

Shimano Nexus HB-IM40

w/Roller Brake Alloy 36h

Shimano Nexus 8-Speed

Internal w/Coaster Brake 36h

Electra Fatti-O 24’’x 3”

Electra Custom Alloy 3-Piece

Alloy Platform

Shimano Nexus 8-Speed Twist

w/Optical Gear Display

N/A

N/A

22T

KMC 410 Rustproof

Front: Shimano BR-IM45 Roller

Rear: Shimano Coaster

Alloy

Electra Low Profile

w/Double-Coil Springs

Classic Alloy Pillar

Electra Attitude

Threadless 4-Bolt

Electra Custom

6061-T6 Alloy

w/Hydroformed Top Tube

Extra Long Triple Clamp Steel

1 1/8” Steel Threadless

Sealed Cartridge

Rat Fink: Painted Alloy

Ghostrider: Polished Alloy

14 Gauge Stainless Steel/

Brass Nipples

Alloy 36h

Shimano Nexus 3-Speed

Internal 36h

Electra Fatti-O 24’’x 3”

Rat Fink: Custom Tubular Steel

3-Piece; Ghostrider: Electra

Custom Alloy 3-Piece

Electra Retro

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

22T

KMC 410 Rustproof

Front: Alloy Linear Pull

Rear: Shimano Coaster

Alloy

Rat Fink: Electra Flame Bucket

w/Double-Coil Springs

Ghostrider: Electra Low Profile

w/Double-Coil Springs

Classic Alloy Pillar

Electra Attitude

Threadless 4-Bolt

Rat Fink: Electra Rat Fink

Ghostrider: Electra Custom

Classic 6061-T6 Alloy

w/Patented Flat Foot Technology ®

Steel Unicrown Straight Blade

1” Steel Threaded

Sealed Cartridge

Painted Alloy

14 Gauge Stainless Steel/

Brass Nipples

Shimano Nexus HB-IM40

w/Roller Brake Alloy 36h

Shimano Nexus 3-Speed

Internal w/Coaster Brake 36h

Front: RetroRunner 26”x 2.125”

Rear: Fatti-O 24”x 3”

Electra Custom Alloy 3-Piece

Alloy Cage w/Rubber Inserts

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

22T

KMC 410 Rustproof

Front: Shimano BR-IM45 Roller

Rear: Shimano Coaster

Alloy

Perforated Low Profile

w/Double-Coil Springs

Classic Alloy Pillar

Electra Bullhorn

Alloy Classic

Electra Custom

6061-T6 Alloy

w/ Wooden Tank Plate and

w/Patented Flat Foot Technology ®

Steel Unicrown

1” Steel Threaded

Sealed Cartridge

Painted Alloy

14 Gauge Stainless Steel/

Brass Nipples

Shimano Nexus HB-IM40

w/Roller Brake Alloy 36h

Shimano Nexus 3-Speed

Internal w/Coaster Brake 36h

Vintage Diamond Balloon 26”x

2.35” (Cream on Chicago Grey)

Electra Custom Alloy 3-Piece

Electra Retro

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

22T

KMC 410 Rustproof

Front: Shimano BR-IM45 Roller

Rear: Shimano Coaster

Alloy

Electra Low Profile

w/Double-Coil Springs

Classic Alloy Pillar

Electra Café

Polished Alloy Classic

Comfort Kraton

Classic 6061-T6 Alloy Tandem

w/Patented Flat Foot Technology ®

Chromoly Unicrown

1 1/8” Steel Threaded

Sealed Cartridge

Swing: Alloy

Hellbetty: Painted Alloy

14 Gauge Stainless Steel/

Brass Nipples

Shimano Nexus BR-IM40

w/Roller Brake Alloy 36H

Shimano Nexus 3-Speed

Internal w/Freewheel 36h

Swing: RetroRunner 26”x 2.125”

Hellbetty: F: Hotster 26”x 2.125”

R: Fatti-O 24”x 3.0”

Electra Custom Alloy 3-Piece

Swing: Deluxe Block

Hellbetty: Electra Retro

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

22T

KMC 410 Rustproof

Front: Shimano BR-IM45 Roller

Rear: Shimano Coaster

Alloy

Swing: Comfort w/Double-Coil

Springs

Hellbetty: Electra Low Profile

w/Double-Coil Springs

Classic Alloy Pillar

F: Electra Café

R: Electra Custom Tandem

Polished Alloy Classic

Swing: Electra Kraton

Hellbilly: Electra Hellbilly

SPECIAL FEATURES

Painted Fenders, Integrated

Kickstand, and Stainless Steel

and Anti-Rust Hardware & Bell.

Some Models Include:

Alloy Rack, Wicker Basket,

Custom Valve Caps, Bar-End &

Saddle Tassels. *Refer To Catalog

Page For Details

Painted Fenders, Integrated

Kickstand, and Stainless Steel

and Anti-Rust Hardware & Bell.

Some Models Include:

Custom Valve Caps, Bar-End &

Saddle Tassels.

*Refer To Catalog Page For

Details

Painted Fenders, Alloy Fender

Stays, Integrated Kickstand,

and Stainless Steel and Anti-

Rust Hardware

Painted Stubby Rear Fender,

Integrated Kickstand, and

Stainless Steel and Anti-Rust

Hardware

Straight 8: Checker Rear Rim,

8-Ball Valve Caps

Painted Stubby Rear Fender,

Integrated Kickstand, and

Stainless Steel and Anti-Rust

Hardware, Checker Rear Rim,

8-Ball Valve Caps

Painted Stubby Rear Fender,

Integrated Kickstand, and

Stainless Steel and Anti-Rust

Hardware

Rat Fink: Dice Valve Caps

Painted Stubby Rear Fender,

Integrated Kickstand, and

Stainless Steel and Anti-Rust

Hardware

Painted Fenders, Alloy Rack w/

Wood Slats, Integrated Kickstand,

and Stainless Steel and Anti-Rust

Hardware, Spinner Bell

Painted Fenders (Stubby Rear

on Hellbetty), Integrated

Kickstand, and Stainless Steel

and Anti-Rust Hardware


CRUISER CUSTOM 1

CRUISER 1

COASTER 1/3i

SUPER DELUXE 3i

HAWAII CUSTOM 3i

HAWAII 3i

(26”/24”)

KIDS’ 16”

KIDS’ 20” 1/3i

TOWNIE KIDS’ 20” 7D

MODEL

Men’s: Charcoal/Black

Blue/Dark Blue

Ladies’: Pearl White/Mint,

Lavender/Purple

Men’s: Black Satin*

Ladies’: Purple

Men’s: Black Satin (1 & 3i),

Men’s: Navy/Cream,

Olive Metallic (3i);

Candy Red/White

Ladies’: Electric Pink (1), Pearl White (3i), Ladies’: Aqua/Cream,

Electric Green (3i)

Candy Red/White

Ladies’: Olive, Cornflower,

Orange

26” Ladies’: Baby Blue, Red

24” Ladies’: Red

Mini Rod Boys’: Black, Red

Hawaii Girls’: Pink, Baby Blue

Various, Refer to Catalog Page

Boys’: Black

Girls’: Lilac

COLOR

Classic Hi-Ten Steel

w/Patented Flat Foot Technology ®

Classic Hi-Ten Steel

w/Patented Flat FootTechnology ®

Classic 6061-T6 Alloy Aluminum

w/Patented Flat Foot Technology ®

Classic 6061-T6 Alloy Aluminum

w/Patented Flat Foot Technology ®

Classic 6061-T6 Alloy Aluminum w/

Patented Flat Foot Technology ®

Classic Hi-Ten Steel

w/Patented Flat Foot Technology ®

Stream Ride Hi-Ten Steel

Stream Ride Hi-Ten Steel

w/Patented Flat FootTechnology ®

6061-T6 Alloy

w/Patented Flat FootTechnology ®

FRAME

Steel Unicrown

1” Steel Threaded

9-PC Loose Ball

Painted Alloy/Alloy

14 Gauge Stainless Steel/

Brass Nipples

Steel 36h

Coaster 36h

Classic Knobby 26”x 2.125”

Classic Steel One Piece

Deluxe Block

N/A

N/A

N/A

22T

KMC 410

Front: Alloy Caliper

Rear: Coaster

N/A

Electra Comfort

w/Elastomer Springs

Classic Steel Pillar

Electra Bullhorn

Alloy Classic

Comfort Kraton

Steel Unicrown

1” Steel Threaded

9-PC Loose Ball

Alloy

14 Gauge Stainless Steel/

Brass Nipples

Steel 36h

Coaster 36h

Classic Knobby 26”x 2.125”

(Whitewall on Ladies’)

Classic Steel One Piece

Deluxe Block

N/A

N/A

N/A

22T

KMC 410

Front: Alloy Caliper

Rear: Coaster

Alloy

Electra Comfort

w/Elastomer Springs

Classic Steel Pillar

Electra Bullhorn

Alloy Classic

Comfort Kraton

Steel Unicrown

1” Steel Threaded

Sealed Cartridge

Alloy

14 Gauge Stainless Steel/

Brass Nipples

Alloy 36h

1: Shimano Coaster 36h

3i: Shimano Nexus 3-Speed

Internal w/Coaster Brake 36h

RetroRunner 26”x 2.125”

(Whitewall on Ladies’)

Electra Custom Alloy 3-Piece

Resin Barefoot

1: N/A

3i: Shimano Revo 3-Speed Twist

w/Optical Display

N/A

N/A

22T

KMC 410 Rustproof

Front: Alloy Caliper

Rear: Shimano Coaster

Alloy

Electra Comfort

w/Elastomer Springs

Classic Alloy Pillar

Electra Bullhorn

Alloy Classic

Comfort Kraton

Steel Unicrown w/Classic

Fork Struts

1” Steel Threaded

Sealed Cartridge

Navy/Cream, Aqua/Cream:

Painted Alloy

Candy Red/White: Alloy

14 Gauge Stainless Steel/

Brass Nipples

Shimano Nexus HB-IM40

w/Roller Brake Alloy 36h

Shimano Nexus 3-Speed

Internal w/Coaster Brake 36h

RetroRunner 26”x 2.125”

(Whitewall on Candy Red/White

and Aqua/Cream)

Electra Custom Alloy 3-Piece

Electra Retro

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

22T

KMC 410 Rustproof

Front: Shimano BR-IM45 Roller

Rear: Shimano Coaster

Alloy

Electra Low Profile

w/Double-Coil Springs

Classic Alloy Pillar

Electra Bullhorn

Alloy Classic

Hand-Stitched

Steel Unicrown

1” Steel Threaded

Sealed Cartridge

Painted Alloy

14 Gauge Stainless Steel/

Brass Nipples

Shimano Nexus HB-IM40

w/Roller Brake Alloy 36h

Shimano Nexus 3-Speed

Internal w/Coaster Brake 36h

Blossom Trail 26”x 2.125”

(Whitewall)

Electra Custom Alloy 3-Piece

Deluxe Block

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

22T

KMC 410 Rustproof

Front: Shimano BR-IM45 Roller

Rear: Shimano Coaster

Alloy

Electra Comfort

w/Elastomer Springs

and Hawaii Design

Classic Alloy Pillar

Electra Café

Alloy Classic

Electra Hawaii

Steel Unicrown

1” Steel Threaded

9-PC Loose Ball

Alloy

14 Gauge Stainless Steel/

Brass Nipples

Alloy 36h

Shimano Nexus 3-Speed

Internal w/Coaster Brake

26”: Blossom Trail 26”x 2.125”

24”: Blossom Trail 24”x 2.125”

(Whitewall)

Classic Steel One Piece

Deluxe Block

Shimano Revo 3-Speed Twist

w/Optical Gear Display

N/A

N/A

22T

KMC 410 Rustproof

Front: Alloy Caliper

Rear: Shimano Coaster

Alloy

Electra Comfort

w/Elastomer Springs

Classic Steel Pillar

Electra Café

Alloy Classic

Comfort Kraton

Steel Unicrown

1” Steel Threaded

9-PC Loose Ball

Mini Rod: Painted Alloy

Hawaii: Alloy

14 Gauge Stainless Steel/

Brass Nipples

Alloy 36h

Coaster 28h

Mini Rod: Hotster 16”x 2.125”

Hawaii: Blossom Trail 16”x 2.125”

Classic Steel One Piece

Resin

N/A

N/A

N/A

18T

KMC 410

Front: Alloy Caliper

Rear: Coaster

Alloy

Electra Kids Comfort

w/Elastomer Springs and

Flame Design (Mini Rod) or

Hawaii Design (Girls’)

Classic Steel Pillar

Electra Kids Cruiser

Alloy

Comfort Kraton

Steel Unicrown

1” Steel Threaded

9-PC Loose Ball

Alloy or Painted Alloy, Refer to

Catalog Page

14 Gauge Stainless Steel/

Brass Nipples

Alloy 36h

1: Coaster 36h

3i: Shimano Nexus 3-Speed

w/Coaster Brake

RatRod, Rat Fink, Sparker:

Hotster 20”x 2.125”; Hawaii,

Chérie: Blossom Trail 20”x 2.125”

Classic Steel One Piece

Resin

N/A

N/A

N/A

20T

KMC 410

Front: Alloy Caliper; Rear:

Coaster (1), Shimano Coaster (3i)

Alloy

Double-Coil Springs or Elastomer

Springs, Refer to Catalog Page

Classic Steel Pillar

Electra Kids Cruiser

Alloy

Comfort Kraton or Hand-

Stitched, Refer to Catalog Page

Hi-Ten Steel Unicrown,

Straight Tapered Leg

1” Steel Threaded

Steel 3 Piece

Painted Alloy

14 Gauge Stainless Steel/

Brass Nipples

Alloy Low Flange 28h Nutted

Alloy Low Flange 28h Nutted

Electra 20”x 2.125” Semi-Slick

Forged Alloy 152mm w/40T

Chainring/Double Chainguards

Resin

Shimano Revo 7-Speed Twist

w/Optical Gear Display

N/A

Shimano FT-30 7 Speed

Shimano 7-Speed 14-28T

KMC Z51

7-Speed 1/2”x 3/32” Rustproof

Front/Rear: Cold Forged Alloy

Linear-Pull

Alloy 4-Finger, Reach Adjustable

Ergonomic w/Shock-Absorbing

Elastomers

Alloy 27.2mm x 250mm

Alloy Custom Bend

21.0” Width/5.0” Rise

Forged Alloy 22.2mm Quill,

40mm Extension

Hand-Stiched

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

PEDALS

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE/REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

STEM

GRIPS

CONTROLS SEATING BRAKING

DRIVETRAIN

WHEELSET

FRAMESET

Painted Fenders, Integrated

Kickstand and Stainless Steel

and Anti-Rust Hardware

Integrated Kickstand and

Stainless Steel and Anti-Rust

Hardware

*also available in Tall Frame

Painted Fenders (Ladies’),

Integrated Kickstand, and

Stainless Steel and Anti-Rust

Hardware

Rear Rack, Painted Fenders,

Integrated Kickstand, and

Stainless Steel and Anti-Rust

Hardware

Painted Fenders, Integrated

Kickstand, Stainless Steel

and Anti-Rust Hardware,

Hawaii Design Saddle, Hawaii

Handlebar Flower, Hawaii Bell

Painted Fenders, Integrated

Kickstand, Stainless Steel and

Anti-Rust Hardware, Hawaii

Design Saddle

Painted Fenders, Enclosed

Chaincase, Integrated

Kickstand, and Stainless Steel

and Anti-Rust Hardware

Painted Fenders, Enclosed

Chaincase on Select Models,

Integrated Kickstand, and

Stainless Steel and Anti-Rust

Hardware

Painted Fenders, Internal

Cable Routing, Alloy

Kickstand, and Stainless Steel

and Anti-Rust Hardware

SPECIAL FEATURES

Specifications and availability are subject to change without notice.


105

KIDS’

KID-SIZED BIKE.

YOU-SIZED FUN.

KIDS’

BASEBALL-CARD-IN-THE-SPOKES FUN.

The whole point of being a kid is to have fun. Well, there’s learning and stuff, but we don’t make books. We make bikes. And what

sets Electra apart from the pack is the patented Flat Foot Technology ® . Available on all 20” models, it ensures proper leg extension

and no tippy-toe stops so kids can focus on the enjoyment of the ride.

Our specially designed kid-sized saddles, handlebars and grips help guarantee perfect fit and our unique frame design offers

the adjustability to accommodate major growth spurts. While the little ones will definitely like the cool designs, the parents will

appreciate the rustproof stainless steel hardware, alloy rims, and thud-resistant steel chainguards and fenders. Choose between

the 16” Cruisers (with removable training wheels) and the 20” models, and get ready to ride like the wind.


MINI ROD KIDS’ 1 (16” WHEELS)

BOYS’ / BLACK / SINGLE-SPEED

MINI ROD KIDS’ 1 (16” WHEELS)

BOYS’ / RED / SINGLE-SPEED

KIDS’ 16”

HAWAII KIDS’ 1 (16” WHEELS)

GIRLS’ / PINK / SINGLE-SPEED

Cruiser Hi-Ten Steel Frame • Single-Speed with Coaster Brake • Alloy Front Caliper Brake • Enclosed Metal Chaincase • Alloy Rims,

Front Hub, Seat Clamp and Stem • Training Wheels • 16”x 2.125” Blossom Trail Tires [Hawaii] or 16”x 2.125” Hotster Tires [Mini Rod]


107

KIDS’


SPARKER SPECIAL KIDS’ 1 (20” WHEELS)

BOYS’ / RED / SINGLE-SPEED

SPARKER SPECIAL KIDS’ 1 (20” WHEELS)

BOYS’ / BLUE / SINGLE-SPEED

RATROD KIDS’ 3i (20” WHEELS)

BOYS’ / MATTE BLACK / 3-SPEED

KIDS’ 20”

Lets kids be kids and enjoy all the quality and design details

of our adult bikes, plus the benefits of Electra’s patented

Flat Foot Technology ® . Rat Fink, Betty, Chérie and Hawaii

models are made to match the adult versions.

RAT FINK KIDS’ 3i (20” WHEELS) BOYS’ / METAL FLAKE GREEN / 3-SPEED

Rat Fink name and device are registered

trademarks of Ed “Big Daddy” Roth, Inc. © 2011


109

KIDS’

HAWAII KIDS’ 1 (20” WHEELS)

GIRLS’ / PINK / SINGLE-SPEED

CHÉRIE KIDS’ 1 (20” WHEELS)

GIRLS’ / HOT PINK / SINGLE-SPEED

BETTY KIDS’ 3 (20” WHEELS)

GIRLS’ / BLACK / 3-SPEED

Cruiser Hi-Ten Steel Frame • Single-Speed with Coaster Brake • Alloy Front Caliper Brake • Alloy Rims, Front Hub and Seat Clamp • Alloy Stem and

Integrated Kickstand • 20”x 2.125” Blossom Trail Tires [Chérie, Hawaii] or 20”x 2.125” Hotster Tires [RatRod, Rat Fink, Sparker Special, Betty]


KIDS’ TOWNIE

Modern Electra style and all the benefits of patented Flat Foot Technology ®

in a lightweight aluminum 7-speed offering.

TOWNIE KIDS’ 7D (20” WHEELS)

ALUMINUM / BOYS’ / BLACK / 7-SPEED

TOWNIE KIDS’ 7D (20” WHEELS)

ALUMINUM / GIRLS’ / LILAC / 7-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano TX-35 7-Speed • Shimano Revo Twist Shift • Linear-Pull Brakes • Alloy Crank with Double

Chainguard • Alloy Painted Fenders • Alloy Rims, Seatpost and Handlebar • Q/R Seat Clamp • 20”x 2.125” Semi-Slick Street Tires


111

KIDS’


A

B

C

DRESS YOURSELF.

DRESS YOUR BIKE.

D

Now that you’ve found your bike,

It’s time to make it your own.

.

Be sure to check out our our

Life and Accessories Catalog or

electrabike.com for ways to trick

out your ride.

E

As fun as it would be, you can’t

live your whole life on your bike.

So this year we added a line of

bags, shirts and socks that go

beyond the bike and into your life.

A

B

C

D

E

HANDLEBAR CAMERA MOUNT (368798)

AMSTERDAM BELL (328619)

REAR MOUNT WICKER SADDLE BASKETS w/LINER (368792)

POLISHED ALLOY RACK (368766) Designed to Fit Amsterdam

AMSTERDAM BUBBLE VALVE CAP (328277)

E


Special Thanks to Barrio Star Restaurant. Photography by Brian Kuhlmann, Mark Clifford and James Cassimus. More at electrabike.com


electrabike.com

WAY TO ROLL

USA HEADQUARTERS

Electra Bicycle Company ® , LLC.

3270 Corporate View, Suite A

Vista, CA 92081

Tel 760-607-2453

Order line 800-261-1644

Fax 760-598-7350

www.electrabike.com

EUROPE

Electra Bicycle Company ® GmbH

20251 Hamburg

Germany

+49 40 550 06 060

www.electrabike.de

CANADA

Revolution Sport Supply, Inc.

403-569-2686

www.revolutionss.com

AUSTRALIA

Southcott Cycle Division

+61-(0)3-9580-7388

www.southcottcycles.com.au

FOR OUR COMPLETE LIST OF DEALERS AND INTERNATIONAL DISTRIBUTORS PLEASE VISIT ELECTRABIKE.COM

JAPAN

Rainbow Products Japan

8096 Ohba Fujisawa-City

Kanagawa

Japan 251-0861

Tel: 81-466-30-4755

Fax: 81-466-304756

http://www.electra-bike.jp

Amsterdam ® , Flat Foot Technology ® , Ticino, Townie ® and Way to Roll are trademarks of Electra Bicycle Company ® , LLC. Specifications and availability are subject to change without notice. Always wear a helmet. ©2011 Electra Bicycle Company ® , LLC. All rights reserved.

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