SAE CONVERGENCE® 2010

sae.org

SAE CONVERGENCE® 2010

SAE CONVERGENCE® 2010

Partnerships Driving Smart Mobility

October 19-20, 2010

Cobo Center

Detroit, Michigan, USA

www.sae.org/convergence

EVENT GUIDE

Includes Final Program and

Exhibit Directory

Convergence 2010 Co-Hosts

P101283


Does Your Driver Assistance System

Work At Night?

Small Thing

The MLX75411 “Avocet” CMOS imager is

offered in 1024x512 and 1024x800 pixels version:

n High “night vision” sensitivity increases driver

assistance system performance in the dark

n Enhanced NIR sensitivity maximizes detection

range in case NIR illuminators are used

n 154dB Wide Dynamic Range guarantees continued

performance with strong incoming light spots.

n On-chip industry leading automatic

wide dynamic range control as an option

Big Difference

Driver assistance systems utilizing BOTH the Avocet’s high sensitivity

and high dynamic range will SIGNIFICANTLY reduce the risk of

traffic accidents by improving driver assistance system performance

in harsh visual conditions like night or strong incoming light spots.

MLX75411 “Avocet“

Wide Dynamic Range

imager in high precision

Glass-BGA package

Glass-BGA package lowers total cost

of ownership for the OEM by offering

MSL1 and reducing clean room needs

and lens focus complexity at assembly

Driving

Green Solutions

Visit Us at SAE Convergence 2010! Booth 1113

www.melexis.com


What’s inside

Welcome 2

Event Overview 6

Convergence 2010

Leadership Team 8

General Information 10

Shuttle Service and Parking 14

Special Events and

Networking Opportunities 16

Cobo Center Floorplan 35

Technical Sessions Details 36

Convergence 2010 Technical

Council 41

Convergence 2010 Session

Organizers 42

Participant Index 44

Exhibit Directory 47

Sponsors 58

Ad Index 60

Conference events (receptions, sessions, panels,

keynotes and banquet) are business attire.

The information contained in this Event Guide is

based on material available at the time of press.

The times, content, list of participants, and other

details may change due to cancellations, additions

or other modification beyond the control of

SAE. Updates to the technical sessions will be

posted to the SAE web site at http://www.sae.

org/events/convergence/ and posted onsite in

Exhibit Area and outside VIP Lounge.

SAE Convergence 2010 1


welcome to SAE Convergence 2010

Event Theme:

Partnerships Driving

Smart Mobility

For over 30 years, the

Convergence® Conference

and Exhibition has served the

automotive and transportation

electronics community by

delivering relevant technology

solutions and an electrifying

line-up of invited speakers and

presenters addressing "hotbutton"

topics. Taking place

biennially in Detroit, Michiganright

in the heart of the global

automotive technical center-

Convergence has earned worldwide

recognition as the premier

transportation electronics event

attracting leading executives,

engineers and technologists

from around the globe. Serving

as Co-Host Companies for SAE

Convergence 2010 are Ford

Motor Company and Microsoft

Corporation.

Ford Motor Company and Microsoft are very pleased to

partner as host companies for the SAE Convergence 2010.

Convergence brings together the world’s leading

electronics technology experts, engineers and business

executives to discuss significant topics related to the

future of electronics in automobiles.

This year’s theme is Partnerships Driving Smart Mobility.

Join us as we harness the power of partnerships to boldly

reach beyond conventional boundaries to deliver smart

mobility to an ever-changing industry in our quest to

deliver vehicles that consumers want and need.

Dynamic keynotes and panels comprised of OEM executives

and new players in the industry will provide for an

exciting and thought-provoking event. Rounding out

Convergence 2010 is an exhibition that will offer first-hand

opportunities to experience some of the world’s most

innovative organizations and technologies.

This year’s technical organizers have gathered

industry’s leading innovators to provide a contentrich

technical program that you won’t want to miss,

such as: Smart Mobility Propelled by Green, Smart

Mobility is Connected, Be Smart, Be Safe – Partnering

to Create Safe Mobility, Quantum Value Leaps through

Collaboration, Smartly Pulling it all Together – Systems

Engineering, and Learning Partnerships.

New this year - Chat with the Experts. This unique

addition to the Convergence program will provide an

informal and intimate opportunity for the audience

and the experts to discuss topics relevant to the

Convergence 2010 theme.

With ample networking opportunities, SAE

Convergence 2010 is the must attend event where

you can connect directly to the rapidly changing,

emerging technologies and organizations driving mobility

electronics into the future.

Paul Mascarenas

Vice President Engineering

Global Product Development

Ford Motor Company

Convergence 2010 General

Co-Chair

John Fikany

Vice President

U.S. Commercial Sector

Industries

Microsoft Corporation

Convergence 2010 General

Co-Chair

On behalf of the Ford and Microsoft teams we thank you for attending and look

forward to seeing you there.

Sincerely,

2

SAE Convergence 2010

Paul Mascarenas

Vice President Engineering

Global Product Development

Ford Motor Company

Convergence 2010 General Co-Chair

John Fikany

Vice President

U.S. Commercial Sector Industries

Microsoft Corporation

Convergence 2010 General Co-Chair


Visionary Engineering

Customer Support+

A leading global supplier, DENSO delivers advanced

automotive technology, systems and components

to the world’s major automakers. Focusing on our

customers’ needs, our products support engine

management, climate control, body electronics, driving

control and safety, hybrid vehicles and information &

communications.

In North America, more than 12,000 DENSO employees

at 29 facilities provide innovative technology and

solutions. Our regional headquarters in Southfield,

Mich., includes a state-of-the-art engineering center

that allows 500 engineers to design, build and test our

quality products.

For more about DENSO’s products and operations, visit

www.densocorp-na.com


welcome to SAE Convergence 2010

SAE International is very excited to convene the

premier automotive transportation electronics

conference, Convergence 2010. This year’s event

is historic in many ways. In 2009, SAE acquired

the Convergence Electronics Conference from

the Convergence Transportation Electronics

Association (CTEA), thus expanding SAE’s portfolio

of programs, products and services in the area of

mobility electronics.

The partnership of Ford Motor Company and

Microsoft Corporation as our 2010 conference host

organizations is also historic and very reflective

of our ever-changing industry and the need to

continually foster collaboration and innovation.

Patti Kreh

Business Unit Leader,

Engineering Events Development

and Management,

SAE International

From the beginning of the Convergence Conference

concept in 1974, the intent has always been to deliver the value of electronics

to the mobility industry in order to satisfy the end-user or customer – a goal

that remains constant to this day.

From the keynotes to the ever-popular panel discussions, the technical

sessions, exhibition and networking opportunities, this year’s event is packed

with the people, information, technology and innovation that you have come to

expect at Convergence.

We are happy to announce a new addition to the program: Chat with the

Experts. We encourage attendees to ask questions, share ideas and solutions

during this interactive, small group environment that is intended to promote a

free-exchange of ideas.

SAE wishes to thank Ford Motor Company and Microsoft Corporation for their

inspiring leadership and development of an exciting event.

And we thank you for choosing to participate in Convergence 2010. We are

sure that you won’t be disappointed.

Patti Kreh

Business Unit Leader,

Engineering Events Development and Management,

SAE International

4

SAE Convergence 2010


It’s setting the

standard for

automotive

innovation.

Freescale Semiconductor’s Power Architecture ® Portfolio

Power Architecture ® technology is the embedded leader in automotive,

giving developers a common platform to create products that define

the automobiles of tomorrow. Freescale helps enable these innovative

products by offering the broadest portfolio of 32-bit automotive

microcontrollers on the planet. Enabling scalable designs from airbag

to engine, the Freescale family of products built on Power Architecture

technology help automakers design more fuel-efficient,

secure and safe vehicles. And with a full range of

performance and memory options, Freescale gives you the

freedom to pioneer the next generation of automobiles.

Learn more at freescale.com/PowerArchitecture

Freescale and the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. The Power Architecture and Power.org word marks and the Power and

Power.org logos and related marks are trademarks and service marks licensed by Power.org. All other product or service names are the property of their respective owners.

© 2010 Freescale Semiconductor, Inc.


event overview

8 a.m.

Monday

18-Oct

Tuesday

19-Oct

Continental Breakfast

W1-51

8:15 – 9:00 a.m.

Welcome/Introduction

Riverview Ballroom

9:00 – 9:15 a.m.

9 a.m.

Keynote Address

Derrick Kuzak, Group Vice President, Global Product Development,

Ford Motor Company

Riverview Ballroom

9:15 – 10:00 a.m.

10 a.m. Blue Ribbon Panel - The Mobility Ecosystem

Organized by: David Graff, Director Automotive, Industrial Equipment

and Aerospace Industry, Microsoft Corporation

11 a.m.

Moderated by: Kevin Dallas, General Manager, Windows Embedded

Business, Microsoft Corporation

10:00 a.m. – 12:00 p.m.

12 p.m.

Main Registration

Wayne/Oakland

Hall,

Cobo Center

12:00 – 8:00 p.m.

Exhibit Open

Lunch Break

12:00 – 2:00 p.m.

Concessions back of Wayne Hall

1 p.m.

2 p.m. Technical Sessions

2:00 – 5:00 p.m.

3 p.m. O2-33 O2-44 O3-46

4 p.m.

5 p.m.

6 p.m.

7 p.m.

8 p.m.

Satellite Registration

Marriott hotel 3rd level

Detroit Marriott at the

GM Renaissance Center

12:00 – 8:00 p.m.

Speakers Reception

forty-two degrees north

Detroit Marriott at the GM

Renaissance Center

5:00 – 6:00 p.m.

Welcome Reception

forty-two degrees north

Detroit Marriott at the

GM Renaissance Center

6:00 – 8:00 p.m.

Learning

Partnerships -

Educators and

Automotive

EE Driving

the Future of

Science and

Engineering

CNVG600

Smart Mobility

Propelled by

Green

CNVG200

Reception in Exhibit Hall

5:00 – 6:00 p.m.

Event Overview sponsored by

Smart Mobility

is Connected

CNVG100

Ride & Drive

12:00 – 5:00 p.m., Macomb Hall

9 p.m.

6

SAE Convergence 2010


Wednesday

20-Oct

Continental Breakfast

W1-51

7:45 – 9:00 a.m.

Chat with the Experts

W1-54

8:00 – 9:00 a.m.

Welcome/Introduction

Riverview Ballroom

9:00 – 9:15 a.m.

Keynote Address - Seizing the White Space

Mark Johnson, Chairman and Co-Founder, Innosight

Riverview Ballroom

9:15 – 10:30 a.m.

The Carmakers Speak Panel

Organized and Moderated by:

Paul Hansen, Publisher, Hansen Report on Automotive Electronics

Riverview Ballroom

10:30 a.m. – 12:00 p.m.

Exhibit Open

Lunch Break

12:00 – 2:00 p.m.

Concessions back of Wayne Hall

Technical Sessions

2:00 – 5:00 p.m.

O2-33 O2-44 O3-46

Be Smart,

Be Safe -

Partnering to

Create Safe

Mobility

CNVG400

Quantum Value

Leaps through

Collaboration

CNVG300

Banquet Reception

5:00 – 6:00 p.m.

Exhibit Hall

Banquet

6:00 – 8:00 p.m.

Smartly Pulling

it all Together

- Systems

Engineering

CNVG500

Keynote Address

Kevin Dallas

General Manager, Windows Embedded Business,

Microsoft Corporation

Ride & Drive

12:00 – 5:00 p.m., Macomb Hall

Riverview

Ballroom

Cobo Center

Exhibit Hours

Tuesday, October 19

12:00 – 6:00 p.m.

Wednesday, October 20

12:00 – 6:00 p.m.

Career Fair

Tuesday, October 19

10:00 a.m. – 6:00 p.m.

Wednesday, October 20

10:00 a.m. – 6:00 p.m.

Registration Hours

Main Registration

Wayne/Oakland Halls, Cobo Center

Monday, October 18

2:00 – 8:00 p.m.

Tuesday, October 19

7:30 a.m. – 6:00 p.m.

Wednesday, October 20

7:30 a.m. – 6:00 p.m.

Satellite Registration

Detroit Marriott at the GM

Renaissance Center

Monday, October 18

12:00 p.m. – 8:00 p.m.

Trevor O. Jones Award

SAE Convergence 2010 7


SAE Convergence 2010 Leadership Team

General Co-Chairs

Paul Mascarenas

Vice President, Engineering

Global Product

Development,

Ford Motor Company

John Fikany

Vice President U.S.

Commercial Sector

Industries,

Microsoft Corporation

General Vice-chair

James A.

Buczkowski

Global Director

- Electrical and

Electronics System

Engineering,

Ford Motor Company

Technical Program Chair

Randal Visintainer

Director, Manufacturing,

Vehicle Design and

Safety, Research and

Advanced Engineering,

Ford Motor Company

Conference Director

Patti Kreh

Business Unit Leader,

Engineering Events

Development and

Management,

SAE International

8

SAE Convergence 2010


Technical Program Executive Team

Anthony Cooprider

Senior Technical Leader,

Global Electrical and

Electronic Engineering,

Ford Motor Company

Christopher Davey

Senior Technical Leader,

Software and Control

Systems Engineering,

Ford Motor Company

K. Venkatesh

Prasad

Senior Technical Leader,

Electrical & Electronic

Systems, Research &

Advanced Engineering,

Ford Motor Company

Mukund

Ghangurde

Director of Product

Management, Windows

Embedded,

Microsoft Corporation

Christof

Kellerwessel

Chief Engineer,

Integration and Core

Engineering, Electrical

and Electronic Systems

Engineering Europe,

Ford Motor Company

SAE Convergence 2010 9


general information

Registration Hours

E-Badge Registration

(pre-registered) and On-Site

Registration

Oakland Hall

Cobo Center

Monday, October 18

Cobo Center

12:00 - 8:00 p.m.

Tuesday, October 19

Cobo Center

7:30 a.m. - 6:00 p.m.

Wednesday, October 20

Cobo Center

7:30 a.m. - 6:00 p.m.

Satellite Registration

Detroit Marriott at the GM

Renaissance Center

Monday, October 18

12:00 - 8:00 p.m.

Exhibit Hours

Tuesday, October 19

12:00 - 6:00 p.m.

Wednesday, October 20

12:00 - 6:00 p.m.

SAE International

World Headquarters

400 Commonwealth Drive

Warrendale, PA 15096-0001 USA

Phone: 1-724-776-4841

Fax: 1-724-776-0790

Hours of Operation

Registration

On-Site Registration Fees

Registration

Sponsored by

SAE Member – Classic (package 1) $695

SAE Member – Premium (package 1) $570

SAE Member – Elite (package 1) $545

Non-Member (package 1) $1095

Participant (includes authors, co-authors, speakers, session

organizers, session chairs, vice chairs, Technical Council, sponsoring

committees, presenters, panelists, technical paper reviewers)

$250

(package 1)

Partnering Organizations: IEEE Member (package 1) $695

Press *Credentials Required (package 3) FREE

Public Relations *Credentials Required (package 3) $75

Analyst *Credentials Required (package 3) FREE

Exhibitor Booth Personnel (package 2) Limit: 4 per 100 sq. ft.

Exhibitor ID# required

FREE

SAE Student Member (package 3) FREE

Non-Member Student (package 3) *full-time student ID required $25

Banquet – single ticket $125

Banquet – tables of 10 $950

Package 1: Includes access to Breakfasts, Receptions, Panels, Keynotes,

Proceedings, Technical Sessions, and Exhibit

Package 2: Includes access to Breakfasts, Receptions, Panels, Keynotes,

Technical Sessions, Exhibit and one Proceedings per booth

Package 3: Includes access to Breakfasts, Receptions, Keynotes, Panels,

Technical Sessions and Exhibit

Customer Service

1-877-606-7323

(toll free U.S. and Canada)

1-724-776-4970

www.sae.org

Automotive Headquarters

755 W. Big Beaver Rd.

Troy, MI 48084

Phone: 1-248-273-2455

Fax: 1-248-273-2494

10

SAE Convergence 2010


Hours of Operation

Technical Sessions

Rooms O2-33, O2-44, O3-46

Cobo Center

Tuesday – Wednesday,

October 19 – October 20

2:00 – 5:00 p.m.

Exhibit Hours

Wayne and Oakland Halls

Cobo Center

Tuesday – Wednesday,

October 19 – October 20

12:00 – 6:00 p.m.

Media Center

Sponsored by

Career Fair

Outside Wayne Hall

Cobo Center Lobby

Tuesday – Wednesday,

October 19 – October 20

10:00 a.m. – 6:00 p.m.

Ride and Drive

Macomb Hall

Enter through Oakland Hall

Tuesday – Wednesday,

October 19 – October 20

12:00 – 5:00 p.m.

SAE 2010 Engineering

Meetings Board

Chairperson

Dr. Walter W. Olson

University of Toledo

Vice Chairperson

Dr. Kamran Rokhsaz

Wichita State University

Past Chairperson

Debi L. Cohoon

General Motors Corporation (retired)

Members

Air and Space Group (ASG) Chair

David H. Amirehteshami

Phantom Works

Land and Sea Group (LSG) Chair

Dr. Volker Sick

University of Michigan-Ann Arbor

Service Technology Program Committee

(STPC) Chair

Shuvo Bhattacharjee

ETAS Inc.

Wayne Hall

Cobo Center

Tuesday – Wednesday

October 19 – October 20

12:00 – 6:00 p.m.

SAE’s Virtual Conference Center

If you can’t attend in person – attend “virtually” at your convenience. The SAE

Virtual Conference Center (VCC) is the latest technical information resource

developed with your needs in mind. With this online tool, never again will you

miss out on the experience of “sitting in” on a live SAE event.

The VCC is easy to use! Users can quickly access video packages or individual

presentations by topics of interest. By clicking on a particular video “package”,

you will be able to quickly see the individual presentations within the package

that are available for purchase. Content can be searched by key word, speaker

name, or event name. Free content is accessible on the right hand side of the

home page. Visit www.vcc-sae.org to view the current list of offerings.

New in 2010

vcc-sae.org/

Three Live Webcasts!*

Tuesday Opening and Keynote 9:00 – 10:00 a.m.

Tuesday Blue Ribbon Panel 10:00 a.m. – 12:00 p.m.

Wednesday Car Makers Speak Panel 10:30 a.m. – 12:00 p.m.

*These will also be available On-Demand after the event. Select technical

session presentations will also available On-Demand.

Sustainable Development Program

Committee (SDPC) Chair

Nakia L. Simon

Chrysler LLC

Technical Quality Response Team

(TQRT) Chair

Dr. Volker Sick

University of Michigan-Ann Arbor

Members-at-Large

Prof. Bernard J. Challen

Shoreham Services

Joe Barkai

IDC Manufacturing Insights

Patrick Leteinturier

Infineon

Dr. Pranab Saha, PE

Kolano and Saha Engineers, Inc.

Gerald S. Shoemaker

Cessna Aircraft Company

Prof. Richard K. Stobart

Loughborough University

H. Robert (Bob) Welge

Robert’s Engineering Development

Secretary

Patti Kreh

SAE International

SAE Convergence 2010 11


general information

On-site Services

Housing Changes?

Should you require assistance with

your housing reservation, please

contact The Housing Connection at

1-800-847-5810 (North America)

or 801-521-9025 (outside North

America).

Emergency Hotline

1-800-581-9295

Email Stations

Sponsored by

SAE Operations/ Technical

Program Office

O-2, Oakland Hall

Cobo Center

Monday – Friday

October 18-22

7:00 a.m. – 5:00 p.m.

Cobo Hospitality &

Business Services

Cobo Center Lobby

Tuesday – Wednesday

October 19-20

8:00 a.m. – 5:00 p.m.

Coat Check

Wayne Hall Lobby

Cobo Center

Tuesday October 19

7:00 a.m. – 7:00 p.m.

Wednesday October 20

7:00 a.m. – 10:30 p.m.

E-mail Stations

Inside Oakland Hall

Cobo Center

Tuesday – Wednesday

October 19-20

7:30 a.m. – 6:00 p.m.

Information Booth

Wayne Hall Lobby

Cobo Center

Monday, October 18

12:00 p.m. – 8:00 p.m.

Tuesday, October 19

7:00 a.m. – 6:30 p.m.

Wednesday, October 20

7:00 a.m. – 6:30 p.m.

Medical/First Aid Services

Room W-2 (inside Wayne Hall)

Cobo Center

Monday – Wednesday

October 18 – October 20

8:00 a.m. – 6:00 p.m.

People Mover Passes

Passes can be obtained at each

People Mover Station for a fee of $.50

per ride.

Security

Security is taking an important role

again this year. Please use common

sense in what you carry into Cobo

Center. Your patience and understanding

is appreciated as we do everything

possible to secure the event.

Food Service - Lunch

Rear of Oakland Hall

Cobo Center

Tuesday – Wednesday

October 19-20

12:00 – 6:00 p.m.

Go Gourmet

Cobo Lobby

Tuesday – Wednesday

6:30 a.m. – 6:00 p.m.

12

SAE Convergence 2010


On-site Services

Speaker Ready Room

W2-60

Cobo Center

Monday, October 18

12:00 - 5:00 p.m.

Tuesday – Wednesday

October 19 – October 20

7:00 a.m. – 5:00 p.m.

Speakers’ Lounge

Skyline

Cobo Center

Tuesday – Wednesday

October 19 – October 20

7:00 a.m. – 5:00 p.m.

Exclusive for speakers, session

organizers, C’10 Technical Council,

and Host Companies: Ford &

Microsoft Teams

SAE International Officers – 2010

Andrew Brown, Jr.,

PE, FESD, PhD, NAE

2010 SAE International President

Delphi

Charla K. Wise

SAE International Vice President

Aerospace

Lockheed Martin Corporation

Mircea Gradu

SAE International Vice President

Automotive

Chrysler Group LLC

Richard E. Kleine

SAE International Vice President

Commercial Vehicle

Cummins Inc.

Carol A. Story

SAE International Treasurer

(Retired) Navistar

Ronald G. Rath

SAE International Assistant Treasurer

Marx Consulting Group LLC

David L. Schutt, PhD

SAE International Chief Executive Officer

Today’s News - Delivered Free

Get a summary of the latest news delivered to your

desktop or mobile e-mail inbox twice each day1

provides an overview of the morning’s top

local, national, business and technology news.

Scan the headlines, or click through for

more information on a story.

provides headlines on breaking news, plus a

summary of the stock market and a review

of your evening entertainment options.

SIGN UP TODAY

at WWJ.com

SAE Convergence 2010 13


general information

Shuttle Service and Parking

Shuttle

Cobo Center/Marriott Renaissance Center

Tuesday, October 19

7:00 a.m. – 7:00 p.m.

Wednesday, October 20

7:00 a.m. – 10:30 p.m.

Drop off and pick up locations

Cobo Center: Atwater entrance on Level 0

Marriott: Motor Lobby

Parking

Listed below are recommended parking facilities for all

exhibitors of the SAE Convergence 2010. Parking will

be handled on a first-come, first-served basis. As long

as space is available, attendees will be able to park

and pay the current rate for the day. These rates do

not include reserved parking. Please note that parking

facilities do not accommodate overnight parking.

The attendee shuttle bus will make a continuous loop

between Cobo Center and the Marriott Hotel during the

above listed hours.

Downtown Detroit Parking Map

Cobo Hall Garage

475 Washington Blvd. • Detroit 48226

313-259-3540

6:00 a.m. – 11:00 p.m. Monday – Friday

Saturday & Sunday, holidays as needed

Maximum rate: $10

Cobo Roof Deck

625 W. Congress • Detroit, MI 48226

6:00 a.m. – 11:00 p.m. Monday – Friday

Saturday & Sunday, holidays as needed

Maximum rate: $10

Ford Underground Garage

30 East Jefferson • Detroit, MI 48226

313-877-8787

6:00 a.m. – 11:00 p.m. Monday – Friday

Saturday & Sunday, holidays as needed

Maximum rate: $10

Joe Louis Arena Garage

900 West Jefferson • Detroit, MI 48226

6:30 a.m. – 9:00 p.m. Monday – Friday

Saturday & Sunday, holidays as needed

Maximum rate: $15

14

SAE Convergence 2010

Millennium Garage

432 W. Congress • Detroit, MI 48226

6:00 a.m. – 11:00 p.m. Monday – Friday

Saturday & Sunday, holidays as needed

Maximum rate: $10

For additional parking

information, or to reserve

parking, please contact:

Municipal Parking Department,

1600 West Lafayette, Detroit,

MI 48216, Phone: 313-221-2500


Your Outlet to

Vehicle Electrifi cation

Standards • SmartGrid Harmonization • Technical Resources

SAE INTERNATIONAL: ADDRESSING THE CHALLENGES OF

TRANSPORTATION CONNECTIVITY

Leading SDO in NIST roadmap for SmartGrid

interoperability

SAE J1772 TM - Electric Vehicle Conductive

Charge Coupler standard

SmartGrid standards harmonization activities

with ISO, IEC, utilitly companies, IEEE, EPRI,

ZigBee Alliance, HomePlug Power Alliance,

automotive OEMs/suppliers

FHWA—IntelliDrive standards development

activities

SAE J1711 TM – Measuring Exhaust Emissions/

Fuel Economy of HEVs standard

www.sae.org/smartgrid

SAE J2836/1 TM – Use Cases for Communication

between Plug-In Vehicles & Utility Grid standard

SAE Convergence ® 2010

October 19 - 20, 2010

Detroit, Michigan, USA

NEW! Vehicle Electrifi cation Portal

www.EVSAE.COM

Sign up for SAE’s free e-newsletters

Technology

Including Hybrid & Electric

Vehicle and Connected

Vehicle e-Newsletters

Standards

Featuring SAE’s ground

vehicle initiatives and

recently published

documents

Industry

Highlighting SAE products/

services for the automotive

professional

Go to My SAE at www.sae.org, My SAE Login, and

Edit e-mail preferences.

P101141

The society dedicated to advancing mobility engineering worldwide.

1-877-606-7323 (US, Canada only);

1-724-776-4970 (outside US, Canada); www.sae.org

SAE Convergence 2010 15


special events and networking opportunities

Monday,

October 18

Welcome Reception

Sponsored by

Welcome Reception

forty-two degrees north

Detroit Marriott at the Renaissance Center

6:00 – 8:00 p.m.

Conference registrants, committee members and exhibitors are invited to meet and

mingle with the most influential people in the automotive electronics business at

the Welcome Reception. Enjoy the food and beverages as Conference Co-Chairs,

Paul Mascarenas and John Fikany, set the stage for this exciting and informative

industry event.

There is no charge for this event; however, you must be a registered conference

participant to attend. For your convenience, registration will be open at Cobo

Center in Wayne/Oakland Hall and Detroit Marriott at the GM Renaissance Center

12:00 - 8:00 p.m.

BOOKSTORE

The SAE Bookstore now

offers selected titles in

electronic format.

Choose an entire ebook or a

specifi c chapter, and select

the format that is compatible

with your smartphone,

computer, or ebook reader.

Visit books.sae.org for a complete listing of print and ebook titles.

P91541

16

SAE Convergence 2010


special events and networking opportunities

Tuesday,

October 19

Continental Breakfast

W1-51

Sponsored by

Welcome and Keynote Address

Riverview Ballroom, Cobo Center

9:00 – 10:00 a.m.

Welcome and Keynote Address

SAE Convergence® 2010 General Chairs

Paul Mascarenas

Vice President, Engineering

Global Product Development

Ford Motor Company

8:15 – 9:00 a.m.

John Fikany

Vice President U.S. Commercial Sector Industries,

Microsoft Corporation

Live Webcast of Panel

www.sae.org/convergence

On-Demand: vcc-sae.org

Keynote Speaker:

Derrick Kuzak

Group Vice President, Global Product Development,

Ford Motor Company

18

SAE Convergence 2010


Portfolio. Performance.

Partnership.

Texas Instruments (TI) is committed to providing superior cost-effective solutions to the transportation market along with

benchmark service in terms of excellent product documentation, on-time delivery and conformance to specifications.

TI supports the requirements defined by the industry, and continues to add to our transportation portfolio.With more than

30 years of experience serving customers with demanding requirements, TI enables customers to achieve the quality,

reliability and cost goals needed to succeed in today’s marketplace.

TI Transportation Capabilities

• Powertrain and safety

• Comfort and convenience

• Driver assistance

• Infotainment and communications

www.ti.com

Visit TI at

Windsor Room, Level 2

The platform bar is a trademark of Texas Instruments. © 2010 Texas Instruments Incorporated.


special events and networking opportunities

Tuesday,

October 19

Blue Ribbon Panel

Sponsored by

SM

Blue Ribbon Panel – The Mobility Ecosystem

Riverview Ballroom, Cobo Center

10:00 a.m. – 12:00 p.m.

Consumers are looking for automobiles that match their lifestyle choices; cars

which are environmentally conscious, safe, connected and affordable. As the

mobility ecosystem extends far beyond the vehicle's structure, it is being viewed

as another node on the network with consumers wanting real-time access to both

content and services. The panel will discuss opportunities for the convergence

of new technologies and services to deliver on the promise of smart automotive

mobility for tomorrow.

KPIT Cummins

Organizer:

Moderator

Live Webcast of Panel

www.sae.org/convergence

On-Demand: vcc-sae.org

David J. Graff

Vice President

Director Automotive,

Industrial Equipment

and Aerospace

Industry, Microsoft

Corporation

Kevin Dallas

General Manager,

Windows Embedded

Business,

Microsoft Corporation

Panelists:

Networking Reception

Exhibit Hall

5:00 – 6:00 p.m.

Sponsored by

Henry Bzeih

National Manager

Connected Car,

KIA Motors America

Steve Nelson

Director, Global

Automotive

Marketing,

Freescale

Semiconductor

After you gain top level insight

about the future of electronics

in automobiles during the

technical program and explore

the advanced electronics

technology on display in

the exhibition, stop by the

networking reception. This is

one of the many opportunities

to network with leading

electronics technologies,

engineers and business

executives from around the

world. Enjoy refreshments

as you build new business

relationships and strengthen

existing ones.

Timothy Johnson

Manager Emerging

Solutions Strategic

Opportunities,

Sprint Nextel

Corporation

Thilo Koslowski

Vice President

Automotive and

Vehicle ICT Industry

Advisory Service,

Gartner, Inc.

Tom Metzger

Senior Vice President

and General Manager,

ATX Group

Photo

not available

Nick Pudar

Vice President

Planning & Business

Development,

OnStar LLC

Tom Goguen

Vice President of

Product Management,

Research In Motion

(RIM)

20

SAE Convergence 2010


Helping You Drive Smart

Mobility

Visit us at:

Convergence 2010

October 19-20, 2010

Booth No. 600

Discover the latest transportation solutions from Tyco Electronics at the

Convergence 2010 trade show. As one of the largest technology

providers for the automotive and commercial vehicle industries, Tyco

Electronics offers individual solutions that enhance vehicle functionality

and help drive smart mobility.

Tyco Electronics is your source for interconnection solutions, alternative

power systems (APS) for hybrid and electric vehicles, high speed data

networking, custom cable assemblies, lighting products and sensor

technologies for automotive, commercial vehicle and off-highway

vehicle OEM’s and Tier 1 suppliers.

For more information visit our website:

www.tycoelectronics.com/tradeshow/convergence-2010AD

Tyco Electronics • 900 Wilshire Drive, Suite 150, Troy, MI 48084

Phone: (1) 800-522-6752

Website: www.tycoelectronics.com

TE Logo and Tyco Electronics are trademarks.


special events and networking opportunities

Wednesday,

October 20

Chat with the Experts

W1-54

8:00 - 9:00 a.m.

This activity is designed to create an informal and intimate environment between

audience and expert for discussion on a topic relevant to the Convergence theme,

"Partnerships Driving Smart Mobility."

Each "expert" will provide 5 to 10 minute introspective on what they feel are critical

items on the subject to be addressed and then facilitate dialogue within a small

group environment. The goal is to enhance understanding of items critical to those

participating via interactivity. Each attendee is encouraged to pose questions, share

ideas and explore practical solutions.

Linos J. Jacovides

Delphi Research Laboratories (retired)

Visit Dr. Jacovides Convergence Blog through November 1

http://saeconvergence.wordpress.com/

Recording the discussion, courtesy of the Expert - Biographer:

David Treharne

Supervisor: HEV Controls Subsystems, HEV Controls Department, SMT and Hybrid Technologies,

Ford Motor Company

Ralph Robinson

Research Scientist

Head of ITS Integration Office

University of Michigan Transportation Research Institute (UMTRI)

Recording the discussion, courtesy of the Expert - Biographer:

Prof. Hongwei Zhang

Department of Computer Science, Wayne State University

22

SAE Convergence 2010


System Architecture

Rapid Prototyping

ECU Autocoding

HIL T esting

ECU Calibration

System Architecture

Rapid Prototyping

ECU Autocoding

HIL T esting

ECU Calibration

System Architecture

Rapid Prototyping

ECU Autocoding

HIL T esting

ECU Calibration

System Architecture

Rapid Prototyping

ECU Autocoding

HIL T esting

ECU Calibration

System Architecture

Rapid Prototyping

ECU Autocoding

HIL T esting

ECU Calibration

System Architecture

Rapid Prototyping

ECU Autocoding

HIL T esting

ECU Calibration

Any new technology has to be sound and fail-safe . . . like the electronic control

units (ECUs) for battery management in hybrid and electric vehicles. This is where

dSPACE comes into play. As the experts in hardware-in-the-loop simulation,

dSPACE offers special simulation models and real-time hardware to put the ECUs

through the ultimate tests. Reality enters the laboratory -- with models for

lithium-ion batteries and nickel metal hydride batteries for realistic battery

management tests, and real-time hardware for high voltage accuracy and galvanic

separation -- precise, quick and safe.

The battery alone does not make up a car. This is why dSPACE offers HIL hardware

and the right real-time models for the complete vehicle, with electric motors,

internal-combustion engines, transmission, vehicle dynamics, driver assistance

VISIT US AT

BOOTH 1001


special events and networking opportunities

Wednesday,

October 20

Welcome and Keynote Address

Riverview Ballroom, Cobo Center

9:00 - 10:30 a.m.

Live Webcast of Welcome

www.sae.org/convergence

On-Demand: vcc-sae.org

SAE Convergence® 2010 General Chairs

Paul Mascarenas

Vice President, Engineering

Global Product Development

Ford Motor Company

John Fikany

Vice President U.S. Commercial Sector Industries,

Microsoft Corporation

Keynote Speaker

Sponsored by

Keynote Speaker:

Mark Johnson

Chairman and Co-Founder,

Innosight

Seizing the White Space

24

SAE Convergence 2010


ad

The Automotive Industry

is Changing

And SAE International has changed to help you keep pace with it.

SAE International wants you to succeed. That’s why we now have four new levels of membership.

Each one has been re-engineered and optimized to help you network with automotive engineering

professionals, stay on top of the latest technologies and help take your career to the next level.

We’ll even help you decide which membership level is right for you with our exclusive membership

e-Valuator. It’s easy. It’s quick. And it’s free. Take it for a spin at saeignite.sae.org.

SAE Convergence 2010 25

P100279AUTO


special events and networking opportunities

Wednesday,

October 20

Moderated Panel

Sponsored by

Live Webcast of Panel

www.sae.org/convergence

On-Demand: vcc-sae.org

Carmakers Speak Panel

Riverview Ballroom, Cobo Center

10:30 a.m. - 12:00 p.m.

Comprising the top electrical engineers from the world's major carmakers, the

Carmakers Speak panel is a terrific opportunity to learn where the industry is

heading and what carmakers need from suppliers of electrical and electronics parts,

software and tools.

Find out which international standards are gaining traction with the OEMs and how those

standards affect future electronics buys. Hear a candid discussion of the carmakers'

progress toward electrification of the vehicle--what the challenges are and how suppliers

can help. These engineers are the gatekeepers of new vehicle technologies, features and

functions. The Carmakers Speak panel provides a unique forum for them to share their

insights with each other and with the global supplier community.

A perennial Convergence highlight, the panel is organized and moderated by Paul

Hansen, publisher of the Hansen Report on Automotive Electronics, "the bible of the

automotive electronics industry," according to the Wall Street Journal.

Organizer and Moderator:

Paul M. Hansen

The Hansen Report on Automotive Electronics

Panelists:

Alan Amici

Head of Electrical

and Electronics

Engineering,

Chrysler Group LLC

Marc Duval-Destin

Director for Research

and Advanced

Engineering,

PSA

26

SAE Convergence 2010

Michael (Micky) J.

Bly

Executive Director,

Global Electrical

Systems, Hybrids,

Electric Vehicles and

Batteries,

General Motors LLC

James A.

Buczkowski

Director Electrical and

Electronics Systems

Engineering,

Ford Motor Company

Elmar Frickenstein

General Director

Electrics/Electronics

and Driver

Environment,

BMW Group

Yoshio Suzuki

Senior Chief Engineer,

Honda R&D Co.,

Ltd. Automobile R&D

Center


CHARGING

FORWARD

TOGETHER

The Essential Automotive Technology Event

April 12-14, 2011

Cobo Center

Detroit, Michigan, USA

Host Company

Tier One Strategic Partner

www.sae.org/congress

P100931


special events and networking opportunities

SAE Convergence Banquet

Wednesday,

October 20

Pre-Banquet Reception

Sponsored by

A long-established tradition at

Convergence, the Banquet is

the largest and most prestigious

gathering of automotive electronics

industry leaders from

around the world. Meet and

mingle with the most influential

people in the business during

the Pre-Banquet Reception.

Pre-Banquet Reception

Exhibit Floor

5:00 – 6:00 p.m.

Banquet

Sponsored by

Banquet

Riverview Ballroom

6:00 – 8:00 p.m.

Banquet Ticket Booth

Oakland Hall

Ticket Price is $125 or $950 for

table of 10

Will Call Hours

Monday, October 18

12:00 – 8:00 p.m.

Tuesday, October 19

7:30 a.m. – 6:00 p.m.

Wednesday, October 20

7:30 a.m. – 6:00 p.m.

28

SAE Convergence 2010


Convergence 2010 Banquet Agenda

Riverview Ballroom

6:00 p.m. Invocation

Dr. Andrew Brown, Jr., PE, FESD, NAE, 2010 SAE International President and

Executive Director and Chief Technologist, Delphi

SAE Welcome

Dr. Mircea Gradu

SAE International Vice President Automotive,

Head of Virtual Analysis Transmission and Driveline Engineering, Chrysler Group LLC

Wednesday,

October 20

Pre-Banquet Reception and

Banquet are business attire.

6:05 p.m. Dinner

7:00 p.m. Introductory Remarks

SAE Convergence 2010 General Co-Chairs

Paul Mascarenas

Vice President, Engineering Global Product Development, Ford Motor Company

John Fikany

Vice President U.S. Commercial Sector Industries,

Microsoft Corporation

Dr. Andrew Brown, Jr., PE, FESD, NAE, 2010 SAE International President and

Executive Director and Chief Technologist, Delphi

7:15 p.m.

Trevor O. Jones

ElectroSonics Medical, Inc.

Trevor O. Jones Outstanding Paper Award

7:30 p.m. Keynote Address

Kevin Dallas

General Manager, Windows Embedded

Business, Microsoft Corporation

8:00 p.m. Closing Remarks

Paul Mascarenas

Vice President, Engineering, Global Product Development, Ford Motor Company

John Fikany

Vice President U.S. Commercial Sector Industries, Microsoft Corporation

Karl-Friedrich Stracke

VP Global Vehicle Engineer, General Motors LLC, SAE Convergence 2012 General Chair

SAE Convergence 2010 29


special events and networking opportunities

Wednesday,

October 20

Special Award Ceremony

Trevor O. Jones Outstanding Paper Award

Originated in 1974, CONVERGENCE is a biennial

international transportation electronics conference. The

conference is a unique event which brings together

world leaders in the transportation and electronics

industries. Recognizing the growth in vehicle

electronics for control, communication, safety and

mobility, CONVERGENCE covers these aspects for

passenger cars, trucks and commercial vehicles with

continuing international emphasis. The Outstanding

Paper Award recognizes Trevor O. Jones as the founder

of the CONVERGENCE conference series and his

contribution to the field of transportation electronics.

The award was developed by the Convergence Transportation Electronics (CTEA) in

June 1992 with an endowment established by Trevor O. Jones, Siemens Automotive,

Ford Motor Company and ITT Automotive that supports the award in perpetuity.

The award is continued with SAE following the acquisition of CTEA by SAE in

August 2009. The Award, consisting of a medal, plaque and $10,000 cash will be

presented to the author(s) who deliver the most outstanding paper at the biennial

CONVERGENCE conference on the subject of transportation electronics.

The first award made was in 1994.

The winners to-date are:

1994 Paper No 94C017

Hybrid EVs versus Pure EVs: Which Gives

Greater Benefits?

Author: William T Mason Jr., Volvo

Co-Author: Urban Kristiansson, Volvo

1996 Paper No 96C037

Methods and Tools for the Seamless

Development of Automotive Electronic

Control Systems

Author: Masaharu Asano, Nissan

Co-Author: Takashi Ueno, Nissan

1998 Paper No 98C006

Making the Case for a Next Generation

Automotive Electrical System

Authors: J.M. Miller & D. Goel, Ford Motor Co.

2000 Paper No 2000-01-C042

Development of the Hybrid Vehicle and its

Future Expectation

Author: Shinichi Abe, Toyota Motor Corp.

2002 Paper No. 2002-21-0062

MultiMedia Entertainment: Vehicle Technology

& Service Business Trends

Author: Robert Schumacher, Delphi

Co-Authors: Richard Lind, Huan Yen & Doug

Wlek, Delphi & Sachal Gidwani, MobilAria

2004 Paper No. 2004-21-0063

Trends of Future Powertrain Development and

the Evolution of Powertrain Control Systems

Author: Tatehito Ueda and Akira Ohata,

Toyota Motor Corp.

2006 Paper No. 2006-21-0030

Wireless Communications for Vehicle Safety:

Radio Link Performance & Wireless

Connectivity Methods

Authors: Brian Gallagher and Hidehiko

Akatsuka, DENSO International America, Inc.;

Hideaki Suzuki, DENSO Corp.

2008 Paper No. 2008-21-0017

Efficient Batteries for Transportation Applications

Authors: Mohamed Alamgir, Compact Power,

Inc. and Ann Marie Sastry, University of

Michigan

30

SAE Convergence 2010


Other Activities

SAE Career Fair

Outside Wayne Hall

Cobo Center Lobby

Tuesday - Wednesday, October 19 - 20

10:00 am - 6:00 pm

The SAE Convergence 2010 Career Fair will provide the opportunity for mobility

industry engineers and professionals to explore available jobs and network. Job

seekers can meet with professional recruiters, and representatives from OEMs

and suppliers.

Attendance to the Career Fair is free for engineering professionals. Please proceed

to the Career Fair located in the Lobby outside Wayne Hall. It is not necessary to

register prior to attending the Career Fair.

Career Fair Booths

Aerotek

Booth #3

Chrysler Group LLC

Booth #1

Navistar

Booth #2

Nexteer Automotive

Booth #6

Ricardo Inc.

Booth #4

Talascend, LLC.

Booth #5

SAE International Booth

Visit the SAE International booth (#401) to learn of the society’s standards/ initiatives

and technical resources that aid industry and its practitioners in the challenges

associated with transportation connectivity.

Representatives will be available to discuss such new standards as SAE J1772

TM - Electric Vehicle Conductive Charge Coupler and the society’s role in NIST’s

roadmap for SmartGrid interoperability and standards harmonization.

Find out about our new Electric Vehicle series that will appear in Automotive

Engineering International’s digital magazine and preview a new Vehicle

Electrification web portal.

Information regarding SAEs electrical/ electronic seminars will be available and staff

will be able to talk to you about upcoming events that allow you to market to those

involved in the vehicle electrification markets.

While there, be sure to check out the new professional network developed only

for SAE members—the EngineerXchange view demos on e-delivery of SAE’s

standards/technical papers, and don’t forget to drop off your prize ticket!

Customize a learning experience to address your specific business needs

Corporate Learning Solutions from SAE International brings

training seminars to your location, adding a customized approach

to address your specific business needs.

1-724-772-8529 • www.sae.org/corporatelearning

SAE Convergence 2010 31


special events and networking opportunities

Ride and Drive

Macomb Hall

Enter through Oakland Hall

Tuesday – Wednesday, October 19 – October 20

12:00 – 5:00 p.m.

Join us for this new addition to Convergence! New technologies and software

are enabling consumers to interact with vehicle controls and displays

in a more natural and safer way. Participants of the Ride and Drive will have

the opportunity to drive and/or ride in 2011 Ford vehicles featuring the latest

safety and driver convenience systems such as voice activated navigation

systems, collision warning, etc.

This is a great opportunity to experience these features first-hand and talk to

the Ford team about the Ride and Drive vehicles, including the:

• Lincoln MKZ Hybrid

• Lincoln MKX

• Lincoln MKT

• Lincoln MKS

• Ford Fiesta

• Ford Edge

The Ride and Drive is open to registered Convergence attendees.

Participants must show a valid U.S. or international driver's license, valid

auto insurance or proof of medical insurance. All participants will be required

to sign a liability waiver.

32

SAE Convergence 2010


American Journey 2.0

Wayne/Oakland Halls

Tuesday – Wednesday, October 19 - 20

10:00 am – 6:00 pm

Organized by

John Mullinax, David J. Graff; Microsoft Corporation; T.J. Giuli, K. Venkatesh

Prasad, Ford Motor Company

Meet the Teams and the Vehicles

Ford, the University of Michigan and Microsoft gave students a rare opportunity to

develop their ideas of future in-car connectivity. The research project, using hardware

donated by Intel and Sprint, resulted in experimental applications combining social

networks, GPS location awareness, and real-time vehicle data in ways that help drivers

get where they want to go efficiently, while having fun along the way.

The experimental apps were developed by students who took part in a 16-week

course, Cloud Computing and the Commute, at the University of Michigan. The

course was initiated by Ford Research and Advanced Engineering. It prototyped social

networking and transportation apps as part of a larger Ford initiative called American

Journey 2.0, which is a joint open innovation research project.

Visit with student teams who participated in this innovative and collaborative activity.

And see the winning application, Caravan Track, run on a Windows 7 PC in a Ford

Fiesta research vehicle, which made a socially networked road trip from Ann Arbor to

Silicon Valley to attend Maker Faire in May.

Information and graphics courtesy of Ford Motor Company.

http://www.americanjourney2.com/about.php

SAE Convergence 2010 33


special events and networking opportunities

Innovative Vehicle Design

Wayne/Oakland Halls

Tuesday – Wednesday, October 19 – 20

10:00 am – 6:00 pm

34

Square One Students

Sponsored by

SAE Convergence 2010

Convergence 2010 features an expanded exhibition of Square One’s exciting projects

for youth, designed to stimulate innovative thinking through design and engineering.

The Innovative Vehicle Design (IVD) program is a premiere example of the unique

projects we design and fund. IVD often unites high school teams with corporate

partners around the design and building of a one-person, electric vehicle. This year’s

unique IVD challenge involves several teams building a hybrid electric vehicle. Square

One board members developed a new and unique high school focused hybrid manual

for this competition. Built as an innovation, not racing competition challenge, the IVD

program allows each team a 10-month build window where students assume the

leadership for all portions of the planning and development.

“Our goal is to ensure that today’s youth is being exposed to the exciting world

of relevant, cutting-edge science and technology,” says Karl Klimek, Executive

Orchestrator of Square One. “We’re a hands-on organization in the truest sense.

From building school computer labs from the microchip up, to testing electric

vehicles engineered in the classroom, Square One is granting students unique,

real-world opportunities and offering forward-thinking corporations the opportunity

to help shape the next generation workforce. Our corporate partners love working

within the creative and entrepreneurial spirit we have developed.”

Corporate support may include professional coaching from 2 to 4 engineers and a

$5,000 financial contribution that is matched by Square One. The $10,000 budget

per team is spent using 90% of the funds for the car, and 10% to be put toward an

Engineering Ambassadorship where these high school students positively influence

middle-school students in their districts. Feel free to stop by and discover the

innovative thinking and engineering that is embedded into each of the vehicles.

Participating Schools Include:

• Huron Intermediate School District, Bad Axe, MI Support from IEEE/VTS

• University High School, Ferndale, MI

• Wm D Ford Career Tech Center, Wayne-Westland, MI

• Glenbrook South High School, Glenview, IL Partnered with ITW

• Mecosta-Osceola Career Tech Center, Big Rapids, MI Support from IEEE/VTS

• Michael Berry Career Tech Center, Dearborn, MI

• Southfield High School, Southfield, MI Partnered with Eaton Corporation

• Melvindale High School, Melvindale, MI Support from NISSAN North America

• Frankenmuth High School, Frankenmuth, MI

To learn more about the Square One Education Network, and the wide-ranging

programs we support, please visit www.squareonenetwork.org

Contact:

Karl Klimek, Executive Orchestrator

Phone: 313.590.4000

E-mail: karl@squareonenetwork.org

or

Barb Land, Project Manager

Phone: 248.736.7537

E-mail: barb@squareonenetwork.org


COBO CENTER floorplan

SAE Convergence 2010

Zones

O3-46

Technical

Session

O2-33

Technical

Sessions

O2-44

Technical

Sessions

Speaker

Ready Room

W1-54

Chat with the Experts

Welcome / Keynote /

Blue Ribbon Panel /

Banquet

Speakers’

Lounge

W2-57

Ford

Staff Room

Continental

Breakfast

FOOD

COURT

WAYNE/OAKLAND

Exhibits

Ride and Drive

Wayne/Oakland Lobbies

Career Fair

THE VU

Entrance to

Ride and Drive

TECHNICAL SESSIONS

O2-33

O2-44

O3-46

Shuttle

pick-up &

drop-off

SAE Convergence 2010 35


Technical sessions

e-Learning from SAE

Convenient • Accessible • Delivered to you

www.sae.org/e-learning

Embedded & distributed software developers:

Promote your capabilities in SAE’s new assessment database.

The SAE J2746 Software Assessment Repository, developed by the SAE Electrical Systems

Embedded Software Standards Committee, is a new, online web-based system that facilitates accurate and

secure sharing of companies’ software development capabilities throughout the global automotive industry.

While it does not mandate the use of one assessment method over another, it does report the detailed results

from industry accepted assessment methods, such as, Automotive SPICE © , CMMI ® , and provides guidelines for

understanding in a uniform manner—helping to ensure that software development companies are compared on

capability by those seeking suppliers.

The sharing of your capabilities and assessment results in the SAE J2746 Repository assists those seeking and

evaluating potential software suppliers with whom to do business. As it publishes a fi ner resolution of companies’

capabilities and whether they have expertise in a specifi c automotive product area, software companies improve

their chances of obtaining the business.

While the repository will immediately benefi t software companies and those seeking their engineering expertise,

it will ultimately improve the automotive industry’s software development capabilities and promote more effective

software process improvement activities and assessments.

Enter your capability assessment results now—and save. The fee for an organization to

enter an assessment is $500 but for a limited time, SAE is reducing that by 25%. Access the repository at

www.sae.org/servlets/j2746/ For questions call, SAE International Automotive Headquarters, 1-248-273-2455.

“…an important step both in terms of improving the quality and reliability

of automotive embedded software and reducing developmental costs. This

new repository promotes higher fi delity and more responsible disclosure of

software development capability in a secure and easy-to-use format.”

Peter S. Abowd

President, Worldwide Automotive, Altia;

Chairman, SAE J2746 Task Force

Creating harmonized standards solutions.

Moving the on- and off-road vehicle industry forward.

P101113

36

SAE Convergence 2010


TIME

2:00

p.m.

2:25

p.m.

2:50

p.m.

3:15

p.m.

3:40

p.m.

4:05

p.m.

4:30

p.m.

10:01

p.m.

Tuesday, October 19 - Afternoon

Technical and Business Sessions

SESSION TITLE, DESCRIPTION, AND ROOM

O2-33 O2-44 O3-46

Learning Partnerships - Educators and

Automotive EE Driving the Future of

Science and Engineering (CNVG600)

Technological advancements demand continuous

learning and a work-force that is trained to shape and

face the future. Academia and businesses need to

identify new foundational areas of study and novel

pedagogical approaches to make the dissemination of

knowledge more conducive to the technology savvy

students of today. This session will highlight some of

the future focal areas and necessary partnerships in the

fields of Electrical Engineering and Computer Science &

Engineering.

2:00 p.m. - 5:00 p.m..

Organizers:

Chris Urmson, Carnegie Mellon University; David

Acton, The-Transformation-Network LLC; Deepak K.

Goel, TechUServe; Steven E. Underwood, University of

Michigan-Dearborn

Chairpersons: Chris Urmson, Carnegie Mellon University

Industry and Academic Relations - Engineering

Education and the Future of the Engineering Workforce

Smart Mobility Propelled by Green

(CNVG200)

In the end mobility is power to the wheels and people

on the go! Smart Mobility is how that gets done in the

context Energy economics and a Green environment.

This technical session will explore the boundaries of how

HEV’s, EV’s and advanced IC powertrains enabled by

electronics and the software control systems can satisfy

those energy economics and drive green. Exploring

those boundaries will invariably involve creating new and

unique partnerships to deliver.

2:00 p.m. - 5:00 p.m.

Organizers:

Nancy L. Gioia, Ford Motor Company; Scott Craig,

Infineon Technologies; Ron Moore, Robert Bosch LLC;

Karina Morley, Ricardo Inc.; Mark A. Rakoski, Mitsubishi

Electric Automotive America; Shawn P. Slusser, Infineon

Technologies; Scott Wojtkowicz, Ford Motor Company

Chairpersons:

Nancy L. Gioia, Scott Wojtkowicz, Ford Motor Company

Achieving an 80% GHG Reduction by 2050 in

California’s Passenger Vehicle Fleet: Implications for the

ZEV Regulation

Smart Mobility is Connected (CNVG100)

Smart Mobility is connected. The vehicle and occupants

connected in the literal sense to outside world via the

internet, the phone or satellite. It is also connected

through innovative partnerships to bring these smart new

services to customers. This session strives to stretch

the boundaries of connectedness to give a sense of

where the connected vehicle is headed with particular

emphasis on how the connected experience enables

safety and driving green and how unique partnerships

can deliver.

2:00 p.m. - 5:00 p.m.

Organizers:

Mukund Ghangurde, Microsoft Corporation; Don Finney,

Wipro Technologies; David Acton, The-Transformation-

Network LLC; Steven Bridgeland, Microsoft Corporation;

Bruce Emaus, retired, formerly Vector CANtech Inc.;

Norimasa Kishi, Toshiro Muramatsu, Nissan Motor

Co., Ltd.; Michael Noblett, IBM; Alan Rooke, Freescale

Semiconductor

Chairpersons:

Mukund Ghangurde, Microsoft Corporation

Commercial Business Viability of IntelliDriveSM Safety

Applications

(2010-01-2300) (2010-01-2306) (2010-01-2313)

Alisyn Malek, General Motors Joshua Cunningham, California Air Resources Board Robert White, Tao Zhang, Paul Tukey, Kevin Lu, Telcordia

Technologies; David McNamara, MTS LLC

New Model for University Research and Technology

Transfer

The Technology and Economics of In-Wheel Motors

Realizing Customization and Personalization through

Vehicle Connectivity

(2010-01-2301) (2010-01-2307) (2010-01-2314)

Stephen A. DiAntonio, Carnegie Mellon University Andy Watts, Andrew Vallance, Andrew Whitehead, Chris Niall T. Berkery, ATX Group

Hilton, Al Fraser, Protean Electric

Design Education in Transformation: Leading Colleges

and Vendors Collaborate to Tackle an Age-old Problem

Embedded Software Tools Enable Hybrid Vehicle

Architecture Design and Optimization

Connected Vehicle Accelerates Green Driving

(2010-01-2347) (2010-01-2308) (2010-01-2315)

Tom Lee, Maplesoft

Kevin Kott, dSPACE Inc.; Peter Waeltermann, dSPACE Tsuguo Nobe, Nissan Motor Co., Ltd.

GmbH

Curriculum and Delivery in Engineering for Hybrid Electric

Drive Vehicles, Meeting the Needs of the Automotive

Industry for New Engineering Talent and Retraining

HEV Architectures - Power Electronics Optimization

through Collaboration Sub-topic: Inverter Design and

Collaboration

(2010-01-2302) (2010-01-2309) (2010-01-2316)

Jeffrey D. Naber, Jeremy J. Worm, Jeffrey S. Allen, Carl

L. Anderson, John E. Beard, Jeffrey B. Burl, Jason

M. Keith, Steve Hackney, Wayne Weaver, Michigan

Technological University; Terry Woychowski, General

Motors LLC; Ron Smith, Engineering Society of Detroit

A New Responsive Model for Educational Programs

for Industry: The University of Detroit Mercy Advanced

Electric Vehicle Graduate Certificate Program

M. Anwar, S. Bartolucci, S. Gleason, General Motors

LLC; M. Bellinger, P. Leteinturier, Infineon Technologies

Maximizing Net Present Value of a Series PHEV by

Optimizing Battery Size and Control Parameters

Digital Maps, Connectivity and Electric Vehicles -

Enhancing the EV/PHEV Ownership Experience

Kevin Moran, Brendan Foley, Ulrich Fastenrath, Jeff

Raimo, NAVTEQ

Using IntelliDrive SM Connectivity to Improve Mobility and

Environmental Preservation at Signalized Intersections

(2010-01-2303) (2010-01-2310) (2010-01-2317)

Shuvra Das, Leo E. Hanifin, University of Detroit Mercy;

Sean Newell, Ford Motor Company

R. Vijayagopal, Argonne National Laboratory; P. Maloney,

The MathWorks Inc.; J. Kwon, A. Rousseau, Argonne

National Laboratory

Roger Berg, Denso International America Inc.

Innovative Graduate Program in Mechatronics

Engineering to Meet the Needs of the Automotive

Industry

Sustainable Mobility: The Business Case for Global

Vehicle Electrification

Enabling Safety and Mobility through Connectivity

(2010-01-2304) (2010-01-2311) (2010-01-2318)

Vladimir V. Vantsevich, Lawrence Technological

Eric A. Fedewa, Charles Chesbrough, IHS Automotive Chris Domin, Ricardo Inc.

University; Eugene I. Rivin, Wayne State University

Simulating an Integrated Business Environment that

Supports Systems Integration

Challenges of Widespread Marketplace Acceptance of

Electric Vehicles -- Towards a Zero-Emission Mobility

Society

Ford SYNC and Microsoft Windows Embedded

Automotive Make Digital Lifestyle a Reality on the Road

(2010-01-2305) (2010-01-2312) (2010-01-2319)

Steven E. Underwood, Bruce Maxim, John J. Cristiano, Masanori Ueda, Toshio Hirota, Atsushi Hatano, Nissan Mukund Ghangurde, Microsoft Corp.

University of Michigan-Dearborn

Motor Co., Ltd.

An Efficient Implementation of the SM Agreement

Protocol for a Time Triggered Communication System

(Written Only -- No Oral Presentation)

(2010-01-2320)

Markus Jochim, Thomas M. Forest, General Motors

As a courtesy to presenters and attendees, please turn off all

cell phones and pagers before entering technical session room

SAE Convergence 2010 37


Technical It’s your world, sessions make the most of it.

The global network for mobility engineers.

Announcing the hottest and newest member benefit,

EngineerXchange, an online professional network

that gives SAE Members exclusive access to powerful

networking tools, career counseling/management features,

and advance access to SAE technical content. It’s the

no-nonsense spot on the web for the mobility industry …

the members of SAE.

Get connected and get exclusive access through a

seamless, customizable online experience for SAE Members

only! Put EngineerXchange to work for you through:

• Exclusive Technical Content

• Professional Career Counseling Blogs

• Online Collaboration Tools

• Industry Polls

• Advance Notice of Job Listings

• The Transportation Industry’s First

Comprehensive Salary Survey

• Group Discussions

SAE Membership Management Tools

• And Much More!

Visit ex.sae.org to Xperience it Today!

Not an SAE Member? Join today or learn more at saeignite.sae.org

38

SAE Convergence 2010

P101140


TIME

Wednesday, October 20 - Afternoon

Technical and Business Sessions

SESSION TITLE, DESCRIPTION, AND ROOM

O2-44 O3-46 O2-33

Be Smart, Be Safe - Partnering to

Create Safe Mobility (CNVG400)

Together with electronics & embedded

intelligence today’s advances in active safety

systems make occupants & pedestrians

safer with respect to individual vehicles and

make roadways less prone to accidents

and more responsive to emergencies.

Partnerships are critical to both technological

advancements and to making solutions

affordable. This technical session offers

examples of the latest technological

advancements in safety systems.

2:00 p.m. - 5:00 p.m.

Quantum Value Leaps through

Collaboration (CNVG300)

Where is the next quantum jump in creating

value? Collaboration! The axiom that a

team develops a better solution than the

individual is never truer. The secret is how

to assemble these new partnerships and

create these new value chains to deliver

new value not only for the consumer but for

the business. In this technical session we

will explore how collaboration can deliver

new value.

2:00 p.m. - 5:00 p.m.

Smartly Pulling it all Together -

Systems Engineering (CNVG500)

Creating value by pulling it all together! This

technical session strives to give attendees

a sense of where the state of the art is for

developing systemic electronic solutions

including for value vehicles with global

application and with particular emphasis on

delivering safe and green content as well

as how alternative business models and

partnerships can deliver.

2:00 p.m. - 5:00 p.m.

Organizers:

Daniel Arbitter, Ford Motor Co.; Stephen

Kozak, Ford Motor Company; Stephen

Buckley, Chrysler Group LLC; Haleh

Ghalambor, Ford Motor Company; Deepak

K. Goel, TechUServe; Kevin Kott, dSPACE

Inc.; Tianjin Liu, DENSO International

America Inc.; Karina Morley, Ricardo Inc.;

Liu Qiao, Toyota Motor Engineering & Mfg

NA Inc.; Kay Stepper, Robert Bosch LLC;

Leonard Tedesco, Oakshott Engineering

Organizers:

Norimasa Kishi, Nissan Motor Co., Ltd.; Lou

Bellanca, Automotive Systems Integrators

LLC; Bruce Emaus, retired, formerly Vector

CANtech Inc.; William H. Mattingly, ESG

Automotive; Toshiro Muramatsu, Nissan

Motor Co., Ltd.; Tatsumi Yanai, Nissan

Technical Center NA Inc.

Chairpersons: Norimasa Kishi, and Toshiro

Muramatsu, Nissan Motor Co.

Organizers:

Alan J. Amici, Chrysler Group LLC; Mark

A. Bellinger, Infineon Technologies; Marco

Bellotti, Fiat Group Automobiles S.p.A.;

Stephen Buckley, Chrysler Group LLC;

Wensi Jin, The MathWorks Inc.; Kevin Kott,

dSPACE Inc.; Harald Wilhelm, Continental

Corporation

Chairpersons: Alan J. Amici, Chrysler

Group LLC

Chairpersons:

Daniel Arbitter, Ford Motor Co

2:00

p.m.

2:25

p.m.

2:50

p.m.

3:15

p.m.

3:40

p.m.

4:05

p.m.

4:30

p.m.

F-35 Lightning II Cockpit Vision Open Innovation in the Auto Industry The Art and Science of Systems

Engineering Tightly Coupled Programs

(2010-01-2330) (2010-01-2340) (2010-01-2321)

Michael Skaff, Lockheed Martin Aeronautics

Company

Driver Distraction/Overload Research and

Engineering: Problems and Solutions

Andrew Brown Jr., Linda J. Rusin, Delphi

Corp.

AUTOSAR as a Key Enabler for

Collaborative Product Development

Brian K. Muirhead, NASA/Jet Propulsion

Laboratory, California Institute of Tech; Dale

Thomas, NASA/Marshall Spaceflight Center

The Line Within: Redrawing the Boundary of

Connected Vehicle Systems Engineering

(2010-01-2331) (2010-01-2341) (2010-01-2322)

Paul A. Green, University of Michigan Mark Jensen, Tony Mascolo, Vector Robert Gee, Continental Automotive

CANtech, Inc.

Systems, Inc.

Sensor Data Fusion for Active Safety

Systems

ESC Performance of Aftermarket Modified

Vehicles: Testing, Simulation, HIL, and the

Need for Collaboration

(2010-01-2332) (2010-01-2342) (2010-01-2323)

Jorge Sans Sangorrin, Jan Sparbert, Ulrike

Ahlrichs, Wolfgang Branz, Robert Bosch

GmbH; Oliver Schwindt, Robert Bosch LLC

Improving Driver Safety through Naturalistic

Data Collection and Analysis Methods

Edmund Browalski, ACEC, LLC; Santhosh

Jogi, dSPACE Inc.; John M. Waraniak,

SEMA; Thomas D. Gillespie, Mechanical

Simulation Corporation; Kevin Kott,

dSPACE Inc.; Douglas S. Orrin, Mechanical

Simulation Corporation

OEM Value Chain Collaboration Introducing a

New Standard for In-vehicle Display Systems

(2010-01-2333) (2010-01-2343) (2010-01-2324)

Zachary Doerzaph, Thomas A. Dingus, Jon

Hankey, Virginia Tech.

Future Testing of Active Safety Systems

Juergen Lang, Fujitsu Semiconductor

Europe; Philip Hughes, Fujitsu

Semiconductor America, Inc.

Development of Electric and Range-

Extended Electric Vehicles Through

Collaboration Partnerships

(2010-01-2334) (2010-01-2344) (2010-01-2325)

Falke Hendriks, Riné Pelders, Martijn

Tideman, TNO Automotive

Jochem Wolschendorf, Kevin Rzemien,

David J. Gian, FEV Inc.

Autonomous Driving - A Practical Roadmap Cybercars for Sustainable Urban Mobility -

A European Collaborative Approach

Virtual Powertrain Calibration at GM

Becomes a Reality

Keith Lang, Michael Kropinski, General

Motors LLC; Tim Foster, ETAS Inc.

Development of Engine Management

System - Tata Nano - The Value Car

Prasanta Sarkar, Debarsish Hazarika, Tata

Technologies Limited

Model-Based Systems Engineering and

Control System Development via Virtual

Hardware-in-the-Loop Simulation

Lawrence Michaels, Sylvain Pagerit,

Aymeric Rousseau, Phillip Sharer, Shane

Halbach, Ram Vijayagopal, Argonne

National Laboratory; Michael Kropinski,

Gregory Matthews, Minghui Kao, Onassis

Matthews, Michael Steele, Anthony Will,

General Motors LLC

Model Based Testing Applied to In-house

Embedded Software Development

(2010-01-2335) (2010-01-2345) (2010-01-2326)

Jeffrey D. Rupp, Anthony G. King, Ford Michel Parent, Inria/Imara

Maria Cavallaro, Antonio Marino, Fiat Group

Motor Company

Automobiles S.p.A.

Consumer Attitudes and Perceptions

about Safety and Their Preferences and

Willingness to Pay for Safety

Practical Challenges on Yokohama Mobility

“Project ZERO” - Towards Next Generation

Mobility for Low-carbon Future

(2010-01-2336) (2010-01-2346) (2010-01-2327)

Veerender Kaul, Sarwant Singh,

Krishnasami Rajagopalan, Michael Coury,

Frost & Sullivan

Masato Nobutoki, Miyuki Kuroda, City Of

Yokohama; Tohru Futami, Koji Sato, Nissan

Motor Co., Ltd.

How the University of Michigan-Dearborn

Prepares Engineering Graduates for Careers

in Automotive Systems Engineering

Roger Shulze, P.K. Mallick, University of

Michigan-Dearborn

SAE Convergence 2010 39


Technical sessions

TIME

Wednesday, October 20 - Afternoon

Written Only Papers

Technical and Business Sessions

SESSION TITLE, DESCRIPTION, AND ROOM

O2-44 O3-46 O2-33

Be Smart, Be Safe - Partnering to

Create Safe Mobility (CNVG400)

Together with electronics & embedded

intelligence today’s advances in active safety

systems make occupants & pedestrians

safer with respect to individual vehicles and

make roadways less prone to accidents

and more responsive to emergencies.

Partnerships are critical to both technological

advancements and to making solutions

affordable. This technical session offers

examples of the latest technological

advancements in safety systems.

2:00 p.m. - 5:00 p.m.

Quantum Value Leaps through

Collaboration (CNVG300)

Where is the next quantum jump in creating

value? Collaboration! The axiom that a

team develops a better solution than the

individual is never truer. The secret is how

to assemble these new partnerships and

create these new value chains to deliver

new value not only for the consumer but for

the business. In this technical session we

will explore how collaboration can deliver

new value.

2:00 p.m. - 5:00 p.m.

Smartly Pulling it all Together -

Systems Engineering (CNVG500)

Creating value by pulling it all together! This

technical session strives to give attendees

a sense of where the state of the art is for

developing systemic electronic solutions

including for value vehicles with global

application and with particular emphasis on

delivering safe and green content as well

as how alternative business models and

partnerships can deliver.

2:00 p.m. - 5:00 p.m.

Organizers:

Daniel Arbitter, Ford Motor Co.; Stephen

Kozak, Ford Motor Company; Stephen

Buckley, Chrysler Group LLC; Haleh

Ghalambor, Ford Motor Company; Deepak

K. Goel, TechUServe; Kevin Kott, dSPACE

Inc.; Tianjin Liu, DENSO International

America Inc.; Karina Morley, Ricardo Inc.;

Liu Qiao, Toyota Motor Engineering & Mfg

NA Inc.; Kay Stepper, Robert Bosch LLC;

Leonard Tedesco, Oakshott Engineering

Organizers:

Norimasa Kishi, Nissan Motor Co., Ltd.; Lou

Bellanca, Automotive Systems Integrators

LLC; Bruce Emaus, retired, formerly Vector

CANtech Inc.; William H. Mattingly, ESG

Automotive; Toshiro Muramatsu, Nissan

Motor Co., Ltd.; Tatsumi Yanai, Nissan

Technical Center NA Inc.

Chairpersons: Norimasa Kishi, and Toshiro

Muramatsu, Nissan Motor Co.

Organizers:

Alan J. Amici, Chrysler Group LLC; Mark

A. Bellinger, Infineon Technologies; Marco

Bellotti, Fiat Group Automobiles S.p.A.;

Stephen Buckley, Chrysler Group LLC;

Wensi Jin, The MathWorks Inc.; Kevin Kott,

dSPACE Inc.; Harald Wilhelm, Continental

Corporation

Chairpersons: Alan J. Amici, Chrysler

Group LLC

Chairpersons:

Daniel Arbitter, Ford Motor Co

10:01

p.m.

10:02

p.m.

10:03

p.m.

Sensor Fusion as an Enabling Technology

for Safety-critical Driver Assistance Systems

(Written Only -- No Oral Presentation)

(2010-01-2339) (2010-01-2329)

Richard Altendorfer, Sebastian Wirkert,

Sascha Heinrichs-Bartscher, TRW

Automotive

A Model-Based Reference Workflow for the

Development of Safety-Related Software

(Written Only -- No Oral Presentation)

(2010-01-2338) (2010-01-2328)

Michael Beine, dSPACE GmbH; Dirk

Fleischer, dSPACE Inc.

Data Fusion Strategies in Advanced Driver

Assistance Systems (Written Only -- No Oral

Presentation)

(2010-01-2337)

Michael Darms, Florian Foelster, Jochen

Schmidt, Dominik Froehlich, Alfred Eckert,

Continental AG

Fiat Group Automobiles Policy for Software

Quality Improvement (Written Only -- No

Oral Presentation)

Edoardo Sivera, Fiat Group Automobiles

(FGA)

A Systems Engineering Approach to

Verification of Distributed Body Control

Applications Development (Written Only --

No Oral Presentation)

Jinming Yang, Jason Bauman, Al Beydoun,

Lear Corporation

40

SAE Convergence 2010

As a courtesy to presenters and attendees, please turn off all

cell phones and pagers before entering technical session room


CONVERGENCE 2010 TECHNICAL COUNCIL

Randal Visintainer

Ford Motor Company,

Technical Program Chair

Bruce Emaus

Retired, formerly Vector

CANtech

Toyohei Nakajima

Honda R&D Europe

GmbH

Anthony Cooprider

Ford Motor Company,

Technical Program Vice-Chair

Reiner Emig

Retired, formerly Robert

Bosch GmbH

Michael Noblett

IBM

Christopher Davey

Ford Motor Company,

Technical Program Vice-Chair

Andreas Eppinger

Johnson Controls GmbH

Douglas Patton

DENSO International

America Inc.

Mukund Ghangurde

Microsoft Corporation,

Technical Program

Vice-Chair

Timothy Frasier

Robert Bosch LLC

Mark Rakoski

Mitsubishi Electric

Automotive America

Christof Kellerwessel

Ford Werke AG, Technical

Program Vice-Chair

Alexander Gaedke

ZF Steering Systems

Shawn Slusser

Infineon Technologies

K. Venkatesh Prasad

Ford Motor Company,

Technical Program Vice-Chair

Norimasa Kishi

Nissan Motor Co., Ltd.

Leonard Tedesco

Oakshott Engineering

David Acton

The-Transformation-Network

LLC

Kevin Kott

dSPACE Inc

James Tung

MathWorks Inc.

Alan Amici

Chrysler Group LLC

Patrick Leteinturier

Infineon Technologies

Kregg Wiggins

Continental

Stephen Buckley

Chrysler Group LLC

William Mattingly

ESG Automotive Inc.

Harald Wilhelm

Continental Automotive

Systems NA

James Buczkowski

Ford Motor Company

Karina Morley

Management Engineers

Cary Wilson

Panasonic Automotive

System of America

SAE Convergence 2010 41


CONVERGENCE 2010 organizers

The SAE International staff

team congratulates the C10

team on another exciting and

outstanding event!

Shawn Andreassi, Corporate

Communications

Joe Astorino, Information Technology

Peggy Bartlett, Corporate Sales

Cindy Brack, DesignWorks

Kathy Bratchie, Content Management

Barb Breitenbach, Professional

Development

Jean Broge, Magazines

Elizabeth Cindrich, Aerospace

Business

Arlene DiSilvio, Corporate Sales

Becky Fadik, Content Management

Lorie Featherstone, Engineering

Events, Development & Management

Nori Fought, Engineering Events,

Development & Management

Erin Garman, Engineering Events,

Development & Management

Amanda Grech, Corporate Sales

Phyllis Gross, Customer Service

Bev Hoerner, Professional

Development

Sherry Kramer, Engineering Events,

Development & Management

Patti Kreh, Engineering Events,

Development & Management

Bob Kuzawinski, Corporate Sales

Marc LeDuc, Engineering Events,

Development & Management

Linda Risch, Corporate Sales

Megan McCoy, Corporate Sales

Robin Menard, Marketing

Sue Miller, Engineering Events,

Development & Management

Erin Moore, Publications

Nicole O'Hagan-Iorfido, Engineering

Events, Development & Management

Molli Skelton, IKON

Martha Schanno, Corporate Sales

Terri Stange, Corporate Sales

Dan Snyder, Content Management

Sue Tobolski, Content Management

Darlene Waychoff, Engineering Events,

Development & Management

Organizers

Technical Program Chair and Vice-chairs

Randal Visintainer, Ford Motor Company

Anthony Cooprider, Ford Motor Company

Christopher Davey, Ford Motor Company

Mukund Ghangurde, Microsoft Corporation

Christof Kellerwessel, Ford Werke AG

K. Venkatesh Prasad, Ford Motor Company

Blue Ribbon Panel

David Graff, Microsoft Corporation

Carmakers Speak Panel

Paul M. Hansen, The Hansen Report on Automotive Electronics

Smart Mobility is Connected

Mukund Ghangurde, Microsoft Corporation

David Acton, The-Transformation-Network LLC

Steven Bridgeland, Microsoft Corporation

Bruce Emaus, retired, formerly Vector CANtech

Don Finney, Wipro Technologies

Norimasa Kishi, Nissan Motor Co., Ltd.

Toshiro Muramatsu, Nissan Motor Co., Ltd.

Michael Noblett, IBM

Alan Rooke, Freescale Semiconductor

Smart Mobility Propelled by Green

Nancy Gioia, Ford Motor Company

Scott Craig, Infineon Technologies

Ron Moore, Robert Bosch LLC

Karina Morley, Management Engineers

Mark A. Rakoski, Mitsubishi Electric Automotive America

Shawn P. Slusser, Infineon Technologies

Scott Wojtkowicz, Ford Motor Company

Quantum Value Leaps through Collaboration

Norimasa Kishi, Nissan Motor Co., Ltd.

Lou Bellanca, Automotive Systems Integrators LLC

Bruce Emaus, retired, formerly Vector CANtech

William H. Mattingly, ESG Automotive Inc.

Toshiro Muramatsu, Nissan Motor Co., Ltd.

Tatsumi Yanai, Nissan Technical Center NA Inc.

42

SAE Convergence 2010


Be Smart, Be Safe - Partnering to Create Safe Mobility

Will Our Customer Go There?

Daniel Arbitter, Ford Motor Company

Stephen Kozak, Ford Motor Company

Stephen Buckley, Chrysler Group LLC

Haleh Ghalambor, Ford Motor Company

Deepak K. Goel, TechUServe

Kevin Kott, dSPACE Inc.

Tianjin Liu, DENSO International America Inc.

Karina Morley, Management Engineers

Liu Qiao, Toyota Motor Engineering & Mfg NA Inc.

Kay Stepper, Bosch Corporation

Leonard Tedesco, Oakshott Engineering

Smartly Pulling it all Together - Systems Engineering

Alan Amici, Chrysler Group LLC

Mark A. Bellinger, Infineon Technologies

Marco Bellotti, Fiat Group Automobiles S.p.A.

Stephen Buckley, Chrysler Group LLC

Wensi Jin, MathWorks Inc

Harald Wilhelm, Continental Automotive Systems NA

Kevin Kott, dSPACE Inc.

Learning Partnerships - Educators and Automotive EE

Driving the Future of Science and Engineering

Chris Urmson, Carnegie Mellon University

David Acton, The-Transformation-Network LLC

Deepak K. Goel, TechUServe

Steven E. Underwood, University of Michigan-Dearborn

SAE International has made a donation to the SAE Foundation,

designated for the A World in Motion (AWIM) program on behalf

of the Convergence 2010 Program Participants (speakers,

panelists, authors, organizers, moderators, Technical Council

and session chairpersons) in lieu of a gift. Blurp-Visit The mission the SAE of International historical

exhibit in Detroit Hall, celebrating the SAE

the AWIM program is to inspire and educate young minds in

Centennial Anniversary.

science, technology, engineering and mathematics.

Thank you for your contributions to the Convergence

conference and future engineers.

SAE Convergence 2010 43


participant index

A

Acton,David ....................................... 37

Ahlrichs,Ulrike .................................. 39

Allen,Jeffrey S..................................... 37

Altendorfer,Richard .......................... 40

Amici,Alan J. ...................................... 39

Anderson,Carl L. ............................... 37

Anwar,M. ............................................ 37

Arbitter,Daniel ................................... 39

B

Bartolucci,S. .......................................37

Bauman,Jason .................................... 40

Beard,John E. ..................................... 37

Beine,Michael .................................... 40

Bellanca,Lou ...................................... 39

Bellinger,M. ........................................ 37

Bellinger,Mark A. .............................. 39

Bellotti,Marco .................................... 39

Berg,Roger .........................................37

Berkery,Niall T. .................................. 37

Beydoun,Al ........................................ 40

Bly, Michael (Micky)...........................26

Branz,Wolfgang................................. 39

Brown,Andrew, Jr......................... 29, 39

Bridgeland,Steven ............................. 37

Browalski,Edmund ...........................39

Buckley,Stephen ................................ 39

Buczkowski, James .........................8, 26

Burl,Jeffrey B. ..................................... 37

Bzeih, Henry........................................20

C

Cavallaro,Maria................................. 39

Chesbrough,Charles......................... 37

Cooprider, Anthony ......................9, 41

Coury,Michael ...................................39

Craig,Scott .......................................... 37

Cristiano,John J. ................................ 37

Cunningham,Joshua ......................... 37

D

Dallas, Kevin..................................26, 29

Darms,Michael.................................. 40

Das,Shuvra...........................................37

Davey, Christopher........................ 9, 41

DiAntonio,Stephen A. ...................... 37

Dingus,Thomas A. ............................ 39

Doerzaph,Zachary ............................39

Domin,Chris ...................................... 37

Duval-Destin, Marc ...........................26

44

SAE Convergence 2010

E

Eckert,Alfred..................................... 40

Emaus,Bruce ................................37, 39

F

Fastenrath,Ulrich .............................. 37

Fikany, John ................... 2, 8, 18, 24, 29

Finney,Don ........................................ 37

Fleischer,Dirk .................................... 40

Foelster,Florian .................................. 40

Foley,Brendan .................................... 37

Forest,Thomas M. ............................. 37

Foster,Tim.......................................... 39

Fraser,Al ............................................. 37

Frickenstein, Elmar............................ 26

Froehlich,Dominik ........................... 40

Futami,Tohru .....................................39

G

Gee,Robert ......................................... 39

Ghalambor,Haleh .............................. 39

Ghangurde,Mukund ............... 9, 37, 41

Gian,David J. ...................................... 39

Gillespie,Thomas D. .......................... 39

Gioia,Nancy L. ...................................37

Giuli, T.J............................................... 33

Gleason,S. ........................................... 37

Goel,Deepak K..............................37, 39

Goguen, Tom...................................... 20

Gradu, Mircea .....................................29

Graff, David J. ...............................20, 33

Green,Paul A. ..................................... 39

H

Hackney,Steve .................................... 37

Halbach,Shane ................................... 39

Hanifin,Leo E..................................... 37

Hankey,Jon......................................... 39

Hansen, Paul .......................................26

Hatano,Atsushi .................................. 37

Hazarika,Debarsish ........................... 39

Heinrichs-Bartscher,Sascha ............. 40

Hendriks,Falke .................................. 39

Hilton,Chris ....................................... 37

Hirota,Toshio ..................................... 37

Hughes,Philip.................................... 39

J

Jacovides, Linos J................................ 22

Jensen,Mark ....................................... 39

Jin,Wensi............................................ 39

Jochim,Markus .................................. 37

Jogi,Santhosh ..................................... 39

Johnson, Mark ....................................24

Johnson, Tim ......................................20

Jones, Trevor................................. 29, 30

K

Kao,Minghui ......................................39

Kaul,Veerender .................................. 39

Keith,Jason M. ................................... 37

Kellerwessel, Christof.................... 9, 41

King,Anthony G................................ 39

Kishi,Norimasa ............................ 37, 39

Koslowski, Thilo................................. 20

Kott,Kevin .................................... 37, 39

Kozak,Stephen ................................... 39

Kropinski,Michael ............................. 39

Kuroda,Miyuki.................................. 39

Kuzak, Derek ..................................6, 18

Kwon,J. ................................................ 37

L

Lang,Juergen ...................................... 39

Lang,Keith .......................................... 39

Lee,Tom .............................................. 37

Leteinturier,P. ..................................... 37

Liu,Tianjin.......................................... 39

Lu,Kevin ............................................. 37

M

Malek,Alisyn ...................................... 37

Mallick,P.K......................................... 39

Maloney,P. .......................................... 37

Marino,Antonio ................................ 39

Mascarenas, Paul........... 2, 8, 18, 24, 29

Mascolo,Tony..................................... 39

Matthews,Gregory ............................ 39

Matthews,Onassis ............................. 39

Mattingly,William H. ........................ 39

Maxim,Bruce ..................................... 37

McNamara,David.............................. 37

Metzger, Tom ......................................20

Michaels,Lawrence ............................ 39

Moore,Ron ......................................... 37

Moran,Kevin ...................................... 37

Morley,Karina.............................. 37, 39

Muirhead,Brian K. ............................ 39

Mullinax, John ....................................33

Muramatsu,Toshiro .................... 37, 39


N

Naber,Jeffrey D. ................................. 37

Nelson, Steve....................................... 20

Newell,Sean ........................................ 37

Nobe,Tsuguo...................................... 37

Noblett,Michael ................................. 37

Nobutoki,Masato ............................... 39

O

Orrin,Douglas S. ............................... 39

P

Pagerit,Sylvain ................................... 39

Parent,Michel ..................................... 39

Pelders,Riné ....................................... 39

Prasad, K. Venkatesh............... 9, 33, 41

Pudar, Nick .........................................20

Q

Qiao,Liu .............................................. 39

R

Raimo,Jeff........................................... 37

Rajagopalan,Krishnasami ................ 39

Rakoski,Mark A................................ 37

Rivin,Eugene I. .................................. 37

Robinson, Ralph................................. 22

Rooke,Alan ........................................ 37

Rousseau,A. ........................................ 37

Rousseau,Aymeric .............................39

Rupp,Jeffrey D. .................................. 39

Rusin,Linda J..................................... 39

Rzemien,Kevin ..................................39

S

Sangorrin,Jorge Sans ......................... 39

Sarkar,Prasanta .................................. 39

Sato,Koji ............................................. 39

Schmidt,Jochen ................................. 40

Schwindt,Oliver ................................. 39

Sharer,Phillip ..................................... 39

Shulze,Roger ...................................... 39

Singh,Sarwant .................................... 39

Sivera,Edoardo .................................. 40

Skaff,Michael ..................................... 39

Slusser,Shawn P. ................................. 37

Smith,Ron .......................................... 37

Sparbert,Jan .......................................39

Steele,Michael .................................... 39

Stepper,Kay ........................................ 39

Suzuki, Yoshio ....................................26

T

Tedesco,Leonard............................... 39

Thomas,Dale...................................... 39

Tideman,Martijn ...............................39

Treharne, David ..................................22

Tukey,Paul .......................................... 37

U

Ueda,Masanori ..................................37

Underwood,Steven E........................ 37

Urmson,Chris .................................... 37

V

Vallance,Andrew ...............................37

Vantsevich,Vladimir V. ..................... 37

Vijayagopal,R. ....................................37

Vijayagopal,Ram ............................... 39

Visintainer, Randal........................ 9, 41

W

Waeltermann,Peter ...........................37

Waraniak,John M. ............................. 39

Watts,Andy ........................................ 37

Weaver,Wayne ................................... 37

Whitehead,Andrew ........................... 37

White,Robert ..................................... 37

Wilhelm,Harald ................................. 39

Will,Anthony ..................................... 39

Wirkert,Sebastian .............................. 40

Wojtkowicz,Scott ............................... 37

Wolschendorf,Jochem ......................39

Worm,Jeremy J................................... 37

Woychowski,Terry............................ 37

Y

Yanai,Tatsumi .................................... 39

Yang,Jinming .....................................40

Z

Zhang, Hongwei .................................22

Zhang,Tao ..........................................37

Unlock the potential of every

child...in your community.

P91003

www.AWIM.org

SAE Convergence 2010 45


Be the Center of Attention

Innovators Only Exhibition

April 12-14, 2011 • Cobo Center • Detroit, Michigan, USA

Host Company

To Exhibit or Sponsor:

Amanda Grech

Phone: 1.724.772.4078

E-mail: agrech@sae.org

Joanna Curtis

Phone: 1.724.772.4009

E-mail: jcurtis@sae.org

P100930

Tier One Strategic Partner

www.sae.org/congress


EXHIBIT DIRECTORY

Exhibitor Floorplan 48

Exhibitor Booth Numbers 49

Exhibit Profiles 50

Sponsors 58

Ad Index 60

SAE Convergence 2010 47


Exhibit floorplan

733

933

326 327

427

527

627

726

725

827

927

321

420 421

520

620

219

318 319

418 419

518 519

619

317

517

616

717

817

917

315

414 415

514 515

614 615

714

212 213

312 313

412

613

913

411

710

911

409

508 509

609

708 709

206 207

307

907

204

Media Center

200 201

301

401

600

701

901

ENTRANCE

A

B

48

SAE Convergence 2010


933

927

917

913

911

907

901

1027

1021

1126 1127

1121

1019 1118 1119

1017 1116

1015

1013 1112 1113

1010

1008

1006 1007

1107

1001

1101

ENTRANCE

1227

1221

1218 1219

1212 1213

1320 1321

1318 1319

1315

1313

1309

1307

1301

Exhibitor booth numbers

EMA Design Automation.........200

Futaba Corporation of America..201

Patni Americas Inc..................206

Ward's Automotive Group.......212

Micronas GmbH......................213

300

Vector CANtech Inc................301

National Semiconductor..........307

Mecel......................................312

Ridgetop Group, Inc...............313

Intersil (Techwell).....................318

Weiss-Aug..............................321

austriamicrosystems AG.........326

400

Automotive Engineering Intl

Magazine.............................401

SAE International....................401

MetalStamp Inc.......................411

The Bergquist Company.........412

Sensor Dynamics AG..............414

Elektrobit.................................415

M2SC.....................................420

Underwriters Laboratories Inc...421

Bosch.....................................427

500

Pi Shurlok...............................508

Freescale Semiconductor........509

Elesys North America Inc........514

Intrepid Control Systems Inc...515

Multek Flexible Circuits Inc......517

JAE Electronics, Inc................519

Kemet Electronics Corp..........520

600

Tyco Electronics......................600

NDK........................................609

Precious Plate Inc...................613

Intrepid Control Systems Inc...614

Synopsys, Inc.........................615

Altium Inc................................616

Atmel......................................619

DG Technologies.....................620

MOST Cooperation.................627

700

Ford Motor Company..............701

TES International LLC.............708

Microsoft Corp........................709

Bsquare Corporation...............710

Littelfuse Inc............................714

QNX Software Systems Ltd.....717

Hella KG.................................725

Isotek Corp Subsidiary of

Isabellenhutte.......................726

800

Fujitsu Semiconductor America,

Inc.......................................817

ROHM Semiconductor USA

LLC......................................827

900

Chomerics - A Parker Hannifin

Div.......................................901

Wipro Technologies.................907

ANSYS, Inc.............................911

Payton America Inc.................913

Xilinx Inc..................................917

WWJ Newsradio 950..............933

1000

dSPACE................................1001

SimuQuest Inc......................1006

National Instruments.............1007

HCL Technologies.................1008

Mentor Graphics...................1010

Sunex, Inc.............................1013

Dominant Opto Technologies..1015

AVX Corporation...................1017

1394 Trade Association.........1019

Quantum Signal LLC.............1021

Star Micronics America.........1027

1100

STMicroelectronics...............1101

KPIT Cummins......................1107

IBM Corporation...................1112

Melexis Inc............................1113

Reactive Systems Inc............1116

PARROT...............................1118

Maplesoft..............................1119

Flexible Circuit Technologies..1121

SMK Electronics Corp USA...1126

1200

Hirose Electric USA...............1212

International Rectifier.............1213

Wind River............................1218

Pioneer.................................1219

Abatek (Americas) Inc...........1221

1300

Protean Electric.....................1301

Method Park America Inc......1307

Technology

Suite

Omnivision Technologies Inc... S733

SAE Convergence 2010 49


exhibitor profiles

Exhibitor Directory text is published as

submitted by exhibiting companies.

1394 Trade Association

315 Lincoln Ave Ste E

Mukilteo, WA 98275

United States

www.1394ta.org

Booth #1019

The 1394 Trade Association will demonstrate its

1394-Automotive standard, the ideal interface for infotainment

systems, with support for copy-protected

video streaming, storage, and Internet Protocol (IP)

on one network. 1394-Automotive is extensible, costefficient

and flexible, in terms of topology, media and

distance, providing the most reliable vehicle networking

technology.

A

Abatek (Americas) Inc

Suite 102

3305 Breckinridge Blvd.

Duluth, GA 30096

United States

www.abatekgroup.com

Booth #1221

Abatek (Americas) is a global supplier of elastomeric

keypads, connectors, touch screens, and assemblies

for use in electronic input/output devices. We supply

custom solutions to the automotive, consumer, medical,

instrumentation, and telecommunications market

segments worldwide. Our superior quality, customer

service, and R&D place us on top of the industry.

Altium Inc

3207 Grey Hawk Ct Ste 100

Carlsbad, CA 92010

United States

www.altium.com

Booth #616

Altium offers a unified system design solution targeting

FPGA, PCB and embedded systems designers.

Altiumís unified design solution helps customers to

improve team collaboration, eliminate data movement

bottlenecks and shorten time to revenue. Altiumís

solutions include ECAD/MCAD 3D integration, instant

FPGA prototyping, flexible design reuse and robust

ECO handling - competitive requirements in todayís

systems based design industry.

ANSYS, Inc.

275 Technology Dr

Canonsburg, PA 15317

United States

www.ansys.com

Booth #911

ANSYS, Inc. develops and globally markets engineering

simulation software used by designers and

engineers across a broad spectrum of industries.

The company develops open and flexible simulation

solutions that enable users to simulate design performance

directly on the desktop, providing a common

platform for fast, efficient and cost-effective product

development.

Atmel

Theresienstr 2

Heilbronn 74025

Germany

www.atmel.com

Booth #619

Atmel® is a worldwide leader in the design and manufacture

of microcontrollers, capacitive touch, advanced

logic, mixed-signal, memory and RF components. As

an automotive specialist, Atmel offers 25-plus years of

automotive electronics design expertise. For automotive

applications, Atmel provides innovative, high-quality

and high-performance products meeting the strict

automotive qualification demands.

50

SAE Convergence 2010

austriamicrosystems AG

Tobelbaderstrasse 30

Unterpremstatten A-8141

Austria

www.austriamicrosystems.com

Booth #326

austriamicrosystems is a global leader in the design

and manufacture of analog ICs. We develop and

produce high performance standard-products and

customized ASICs. austriamicrosystems combines

more than 25 years of analog design capabilities

and system know-how with an own state-of-the-art

manufacturing, offering the benefits of a vertically

integrated supplier.

Automotive Engineering Intl

Magazine

400 Commonwealth Dr

Warrendale, PA 15086

United States

Booth #401

Visit the SAE International booth to learn of the society's

standards/ initiatives and technical resources

that aid industry and its practitioners in the challenges

associated with transportation connectivity.

Representatives will be available to discuss such

new standards as SAE J1772 TM - Electric Vehicle

Conductive Charge Coupler and the societyís role

in NIST's roadmap for SmartGrid interoperability

and standards harmonization. Find about our new

Electric Vehicle series that will appear in AEI's digital

magazine and preview a new Vehicle Electrification

web portal. Information regarding SAE's electrical/

electronic seminars will be available such as "Holistic

Introduction to Commercial Telematics," and staff will

be able to talk to you about upcoming events that

allow you to market to those involved in the vehicle

electrification markets. While there, be sure to check

out the new professional network developed only for

SAE members - the EngineerXchange and don't

forget to drop off your prize ticket!

AVX Corporation

1 Avx Blvd

Fountain Inn, SC 29644

United States

www.avx.com

Booth #1017

AVX is a leading Worldwide Manufacturer and

Supplier of Electronic Components. Among

Automotive grade products are power film capacitors,

high voltage capacitors, high temperature /

harsh environment capacitors, tantalum capacitors,

niobium oxide capacitors, transient suppressors,

NTC Thermistors, EMI filters, connectors and timing

devices.

B

The Bergquist Company

18930 W 78th St

Chanhassen, MN 55317

United States

www.bergquistcompany.com

Booth #412

The Bergquist Company is the world leader in the

development and manufacturing of thermally conductive

interface materials. Bergquist developed Thermal

Clad Insulated Metal Substrate (IMS®) to provide a

complete thermal management system for surface

mount and High Power LED applications. From innovative

new products to global support, Bergquist is

your total thermal management supplier.

Bosch

15000 N Haggerty Rd

Plymouth, MI 48170

United States

www.boschusa.com

Booth #427

The Bosch Group is a leading global supplier of technology

and services. In the areas of automotive and

industrial technology, consumer goods, and building

technology, some 275,000 associates generated

sales of $53 billion in fiscal 2009. Having established

a regional presence in 1906, Bosch employs over

20,000 associates in more than 70 locations. For

more information, visit our website.

Bsquare Corporation

110 110th Ave NE Ste 200

Bellevue, WA 98004

United States

www.bsquare.com

Booth #710

BSQUARE is an industry leader with a proven track

record in providing production-ready software products

and engineering services to the smart device

market. For more information go to: www.bsquare.

com.

C

Chomerics - A Parker Hannifin Div

77 Dragon Ct

Woburn, MA 01801

United States

Booth #901

Our EMI shielding materials include conductive elastomers;

metal EMI gasketing; spring finger gaskets;

EMI cable shielding; conductive coatings and adhesives;

shielding laminates and foil tapes; and shielded

vents and windows. We also manufacture an innovative

line of thermal interface materials.

D

DG Technologies

33604 W 8 Mile Rd

Farmington Hills, MI 48335

United States

www.dgtech.com

Booth #620

DG Technologies provides Vehicle Network Solutions

using quality products, education, consulting, and

custom solutions. Over the past 24 years, our

standards-based network adapter and diagnostic

solutions include High Speed CAN/J1939, LIN,

KWP2000, ISO9141, FlexRay and more, used in

diagnostics, flashing and data logging/ recording for

the Automotive, Heavy-Duty Truck & Bus, Military,

Aerospace, Agricultural, Construction, Telemetry and

Robotics industries. Design, diagnose, reprogram,

and capture data on todayís vehicle networks using

DG Technologies Vehicle Network Solutions!

Dominant Opto Technologies

Lot 6 Batu Berendam FTZ Phase III

Melaka

Malaysia

www.dominant-semi.com

Booth #1015

DOMINANT Opto Technologies, an Opto

Semiconductors manufacturer founded in late 2000.

The primary activity of the company is to design and

develop, assembly and test the Opto Semiconductors


dSPACE Inc. North America

50131 Pontiac Trl

Wixom, MI 48393 Sponsor

United States

www.dspaceinc.com

Booth #1001

dSPACE develops and distributes tools for the

development of electronic control units (ECUs) and

mechatronic systems worldwide. Using dSPACE systems,

manufacturers of controllers and ECUs are able

to dramatically reduce their development times and

costs, and systematically increase their productivity.

For further information, visit: www.dspaceinc.com

See our ad on page 23.

E

Elektrobit

28001 Cabot Dr Ste 200

Novi, MI 48377

United States

www.elektrobit.com

Booth #415

EB (Elektrobit) develops advanced technology and

transforms it into enriching end user experiences. EB

specializes in demanding embedded software and

hardware solutions for the automotive industry and

wireless technologies.

Elesys North America Inc

70 Crestridge Dr Ste 150

Suwanee, GA 30024

United States

www.elesys-na.com

Booth #514

Elesys North America Inc. is committed to producing

the worldís highest quality automotive safety electronic

systems. Our name is derived from the words

Electronic and System. We understand that when

you are building a safety product, good is simply not

good enough. We strive to be the best in all areas of

our operations in order to provide a product to our

customers that works every time. Most importantly,

we have experienced and dedicated associates

that work at our company. People, Process, and

Technology form the foundation for our success.

EMA Design Automation

225 Tech Park Dr

Rochester, NY 14623

United States

www.ema-eda.com

Booth #200

EMA Design Automation, a Cadence® Channel

Partner and an Autodesk® authorized value added

reseller, offers leading product development solutions

including a complete range of product lifecycle

management systems, electrical and mechanical CAD

tools, services, training and technical support. The

company manufactures the Component Information

Portal, TimingDesigner®, and CircuitSpace®, all of

which are distributed through a worldwide network of

value added resellers.

F

Flexible Circuit Technologies

9850 51st Ave N Ste 110

Plymouth, MN 55442

United States

www.flexiblecircuit.com

Booth #1121

Flexible Circuit Technologies is an international

designer and producer of flexible circuits, rigid-flex

circuits and component assembly services. We are

the supplier of choice if your circuit needs include

focused project management; certifiable 100% no

reject quality, and a strong commitment to meeting

your business objectives.

Ford Motor Company

20300 Rotunda Dr

Dearborn, MI 48124 Co-Host

United States

www.ford.com

Booth #701

Ford Motor Company, a global automotive industry

leader based in Dearborn, Mich., manufactures or

distributes automobiles across six continents. With

about 159,000 employees and about 70 plants

worldwide, the company's automotive brands include

Ford, Lincoln and Mercury, production of which has

been announced by the company to be ending in the

fourth quarter of 2010. The company provides financial

services through Ford Motor Credit Company. For

more information regarding Ford's products, please

visit www.ford.com.

Freescale Semiconductor

6501 W William Cannon Drive

Austin, TX 78735

United States Gold Partner

www.freescale.com

Booth #509

Freescale Semiconductor is a global leader in the

design and manufacture of embedded semiconductors

for the automotive, consumer, industrial and

networking markets. The privately held company is

based in Austin, Texas, and has design, research

and development, manufacturing or sales operations

around the world.

See our ad on page 7.

Fujitsu Semiconductor America, Inc.

1250 E Arques Ave

Sunnyvale, CA 94085

United States

us.fujitsu.com/semi/ Gold Partner

Booth #817

Fujitsu Semiconductor America, Inc. leads the industry

in innovation. Specifically, Fujitsu provides highquality,

reliable semiconductor products and services

for the wireless, automotive, consumer, industrial,

communications, and other markets throughout North

and South America.

See our ad on Cover 3.

Futaba Corporation of America

14492 N Sheldon Rd Ste 370

Plymouth, MI 48170

United States

www.futaba.com/

Booth #201

Futaba Corporation is the world’s leading producer

of flat panel vacuum fluorescent displays (VFD’) used

for electronic readouts in automotive instrumentation,

appliances, audio/visual equipment, point of sale terminals,

industrial process controllers, and test/measurement

equipment. We specialize in the design

and manufacture of custom configured products

for OEM applications that are engineered to order,

from custom VFD components to fully integrated,

microprocessor controlled display systems housed in

custom enclosures.

H

HCL Technologies

330 Potrero Ave

Sunnyvale, CA 94085

United States

www.hcltech.com/engineering-services/

Booth #1008

HCL Technologies is one of the largest independent

engineering teams in the world with over $500 million

in revenues. We partner with our customers in building

world class products & creating the associated

solution delivery ecosystem, to help them achieve

sustainable market leadership.

See our ad on page 17.

Hella KG

43811 Plymouth Oaks Blvd

Plymouth, MI 48170

United States

www.hella.com

Booth #725

Hella is one of the the top 30 automotive parts suppliers

in the world. The company employs 23,000

people at 70 locations in 30 countries. Hella develops

and manufactures lighting and electronics components

and systems for the automotive industry. In

addition, Hella has one of the largest automotive

aftermarket organizations in the world.

Hirose Electric (USA)

2688 Westhills Court

Simi Valley, CA 93065-6235

United States

www.hiroseusa.com

Booth #1212

Hirose Electric is a leading, global, inter-connect

manufacturer specializing in a wide range of solutions

for advanced technologies. We have connectors for:

automotive, fiber optic, circular, power, mobile/cellular

telephones, board-to-board, wire-to-board, microwave,

telecomm, I/O, FFC/FPC connectors, memory/

media connectors, RF, co-axial, ribbon cable, micro-

USB and others.

I

Gold Partner

IBM Corporation

1 New Orchard Rd

Armonk, NY 10504

United States

www.ibm.com

Booth #1112

IBM® is a worldwide, leading technology company,

offering a wide range of services and technologies

that help automotive businesses take full advantage

of emerging innovation. IBM Rational® software, one

of the five brands in IBM Software group, helps you

deliver greater value from your investments in automotive

in-vehicle software and electric and electronic

(E/E) systems. The IBM Rational Software Platform

for Automotive Systems is the Rational offering for

automotive product engineering and product lifecycle

management targeting OEMs and suppliers. Our IBM

Rational Software Platform for Automotive Systems

supports major E/E industry standardization efforts

such as AUTOSAR and helps to achieve compliance

with ISO26262. It is built on IBM Rational Jazz® thus

it is open, extensible, scalable, risk-free to migrate to

and easy to integrate with your existing engineering

environments. It boosts your systems and software

lifecycle management effectiveness and enables the

automation of resource-intensive development tasks.

SAE Convergence 2010 51


exhibitor profiles

International Rectifier

101 N Sepulveda Blvd

El Segundo, CA 90245

United States

www.irf.com

Booth #1213

Power electronics continue to drive automotive designs.

As reliable electric motors replace belts and hydraulic

systems, and automotive electrical systems are moving

to higher voltages, International Rectifier offers

leading-edge automotive power management solutions

for everything from infotainment to the power train. For

more information, go to our website

Intersil (Techwell)

1001 Murphy Ranch Rd

Milpitas, CA 95035

United States

www.intersil.com

Booth #318

Intersil has leveraged its success in providing proven,

high quality products to the military, space, consumer,

computing, and industrial markets and has tailored

these technologies for the challenging requirements of

the automotive industry. Intersil automotive products

deliver high-reliability and 0 ppm performance for a variety

of automotive applications.

Intrepid Control Systems Inc

5700 18 Mile Rd

Sterling Heights, MI 48314

United States

www.intrepidcs.com

Booth #515, 614

Intrepid Control Systems is a maker of network adapters

and tools for many markets, including CAN, LIN,

FlexRay, ISO9141, J1939, J1708/J1587, ARINC 825,

J2534, and RP1210. We offer tools for diagnostics,

CCP/XCP, ISO14229, KWP2000 and GMLAN, as well as

datalogging, flight recording, and stand-alone flashing

solutions. Solutions are customized for passenger car,

heavy duty, military and aerospace applications, and

more. We also have embedded tools for analysis of I2C

and SPI; and physical network testers. Find out more at

http://www.intrepidcs.com.

Isotek Corp Subsidiary of Isabellenhutte

1199 GAR Highway

Swansea, MA 02777

United States

www.isabellenhuette.de

Booth #726

Isotek, founded in 1989 (Swansea, MA) is a subsidiary

of Isabellenhutte Heusler GmbH (Dillenburg, Germany).

Isotek supplies current sensing resistors utilizing

patented ISA-PLAN® and ISA-WELD® technologies

for the automotive, industrial and energy markets.

Isabellenhutte has also designed the ISA-ASIC® measurement

system for use in the automotive battery and

energy management markets.

J

JAE Electronics, Inc.

Automotive Division

38705 7 Mile Rd Ste 205

Livonia, MI 48152

United States

www.jae.com

Booth #519

JAE’s products include electronic devices from connectors

to aerospace equipment, optics-related products,

and other types of machinery and equipment to

meet the customers’ needs. We're at the leading edge

of technology and ranked high in a number of fields

because of our expertise in integrated electronic technology

and product development.

52

SAE Convergence 2010

K

Kemet Electronics Corp

PO Box 5928

Greenville, SC 29606

United States

www.kemet.com

Booth #520

KEMET Corporation (NYSE Amex: KEM) has been of a

supplier of capacitors to AUTOMOTIVE customers since

1958. The company applies world-class service and quality

to deliver industry-leading, high-performance capacitance

solutions to its customers around the world. KEMET

offers the world’s most complete line of surface-mount

and through-hole capacitor technologies across tantalum,

ceramic, film, aluminum and paper dielectrics. Additional

information about KEMET, please visit our website.

KPIT Cummins

MIDC Phase 1 Hinjawadi

35/36 Rajiv Gandhi Infotech Park

Pune, Maharashtra 411057

India

www.kpitcummins.com

Booth #1107

KPIT Cummins Infosystems Ltd., a trusted global IT

Consulting and product engineering partner, is focused

on co-innovating domain intensive technology solutions

for Manufacturing corporations (with special focus on

Automotive, Hi-Tech, Industrials and Energy & Utilities

verticals) to help its customers become efficient, integrated

and innovative enterprises. Please visit our website

for more information.

L

Littelfuse Inc

280 N Old Woodward Ave Ste 211

Birmingham, MI 48009

United States

www.littelfuse.com

Booth #714

With more than 80 years of application design expertise,

Littelfuse is the world leader in circuit protection. Littelfuse

offers an extensive selection of circuit protection products

and a global network of technical support. For all of your

circuit protection needs visit us at www.littelfuse.com.

M

Sponsor

M2SC

1010 Northern Blvd Ste 418

Great Neck, NY 11021

United States

www.m2scompany.com

Booth #420

M2SC represents IZT and their product portfolio as the

exclusive provider of products to the US Canada, and

Mexico. IZT products represent a broad range of equipment

from Signal generators and Channel Simulators to

Surveillance Receivers.

Sponsor

Maplesoft

615 Kumpf Dr

Waterloo, Ontario N2V 1K8

Canada

www.maplesoft.com

Booth #1119

Maplesoft is the leading provider of advanced engineering

analysis software that applies mathematical

principles to solve any engineering problem, no matter

the complexity or domain. Their products use unique

symbolic computational techniques to produce efficient,

high-fidelity model equations and optimized code for

fast real-time execution, including hardware-in-the-loop

(HIL) applications.

Mecel

Box 140 44

Goteborg S 400 20

Sweden

www.mecel.se

Booth #312

Mecel is a highly successful systems and software

development company with more than 25 years of

experience in developing solutions for the automotive

industry. We specialize in product and services for in-car

communication technologies, user interface development

and consumer device interaction. We provide

state-of-the-art technology for clients worldwide.

Melexis Inc

41 Locke Rd

Concord, NH 03301

United States

www.melexis.com

www.metalstampinc.com

Booth #1113

Melexis Microelectronic Integrated Systems N.V.

(Euronext Brussels:MELE) is a mixed signal semiconductor

manufacturer. Melexis ICs are driving green

solutions that enable our customers to deliver more

environmentally friendly automotive systems. Melexis

products include sensor, optoelectronic, communication,

bus and actuator ICs and fully custom Application

Specific Integrated Circuits (ASICs). For more information,

please visit our website.

See our ad on Cover 2.

Mentor Graphics

8005 SW Broeckman Rd

Wilsonville, OR 97070

United States

www.mentor.com/automotive

Booth #1010

Modeling. Customers include most of the leading

Automotive OEMs and Tier 1 suppliers around the

world. For more information please visit our website.

MetalStamp Inc

24219 S Northern Illinois Dr

Channahon, IL 60410

United States

metalstampinc.com

Booth #411

Manufacturer of precision custom metal stampings &

assemblies. Can support manufacturing needs from

prototyping through high volume production in a wide

range of materials from various grades of stainless,

ferrous & non-ferrous, including brass, copper, BeCu,

phos bronze, preplated, postplated & anodized material.

Serving numerous industries including insert molding,

automotive, appliance, computer, telecommunications,

industrial, medical & electronics. Stampings supplied in

loose piece or reel to reel. ISO 9001-2008 Registered.

Method Park America Inc.

39555 Orchard Hill Pl

Novi, MI 48375

United States

www.methodpark.com

Booth #1307

The Business Process Management Suite for

Automotive Engineering; "stages" enables you to model

organizational process, assure compliance of processes

to standards and deploy process to projects. ìStagesî

can be integrated with configuration management systems

to manage project documents in compliance with

the defined process. Our engineers and consultants

are experts in complex automotive systems with high

demands on quality and safety.


Micronas GmbH

Hans-Bunte-Strasse 19

Freiburg D-79108

Germany

www.micronas.com

Booth #213

Micronas (SIX Swiss Exchange: MASN), a semiconductor

designer and manufacturer with worldwide

operations, is a leading supplier of cutting-edge

sensor and IC system solutions for automotive

electronics. Micronas offers a wide range of Halleffect

sensors and embedded microcontrollers for

automotive and industrial applications.

Microsoft Corp

1 Microsoft Way

Redmond, WA 98052

United States

Booth #709

Windows® Embedded offers a portfolio of platforms,

tools, and technologies that enable OEMs to

bring the power of Windows to specialized devices.

With the Windows Embedded Automotive platform,

Microsoft helps car manufacturers and suppliers

connect drivers with a wide range of devices, services

and technology, including hands-free communication,

mobile device integration, rich content

through connected services and state-of-the-art

graphical capabilities and high-fidelity digital entertainment.

MOST Cooperation

80 Arkay Dr

Hauppauge, NY 11788

United States

www.mostcooperation.com

Booth #627

The MOST Cooperation is the organization through

which MOST (Media Oriented Systems Transport)

Technology is standardized and refined in order to

stay abreast of latest industry requirements. It consists

of 16 carmakers and over 60 suppliers. MOST

is the multimedia networking technology optimized

for use in cars and other applications.

Multek Flexible Circuits Inc

1150 Sheldahl Rd

Northfield, MN 55057

United States

www.multek.com

Booth #517

Multek is a leading manufacturer of multi-layer rigid,

rigid flex, and flexible circuit boards. Multek manufacture

economical monochrome displays and high

performance TFT displays. Multek manufacture

projected capacitive and acoustic touch panels.

N

Co-Host

National Instruments

11500 N Mo Pac Expy # B

Austin, TX 78759

United States

www. ni.com/automotive

Booth #1007

National Instruments helps automotive engineers

save time and money by providing a complete

development platform for all stages of the automotive

engineering process from concept to production.

Applications include ECU software design,

hardware-in-the-loop simulation, dynamometer

control, NVH testing, embedded data logging, and

RF measurement and generation. Learn more at

our website.

National Semiconductor

2900 Semiconductor Dr

Santa Clara, CA 95051

United States

www.nsc.com

Booth #307

As a leader in analog and mixed-signal ICs,

National Semiconductor delivers technologies that

help automotive OEMs differentiate and sell their

vehicles. Known for its FPD-Link Ser/Des, easyto-use

power management solutions, world-class

supply chain, and commitment to quality, Nationalís

high-performance products enable next-generation

technologies in todayís vehicles. Visit national.com/

automotive for additional information.

NDK

701 Crystal Pkwy

Belvidere, IL 61008

United States

www.ndk.com

Booth #609

NDK is the world’s leading manufacturer of quartz

crystal electronic components. Our high quality

products are found in an array of electronic devices

in a broad range of industries. With design centers

located in the U.S., Europe and Japan we are ready

to provide frequency control solutions worldwide.

P

PARROT

OEM SOLUTIONS

174 Quai de Jemmapes

Paris 75010

France

www.parrotoem.com

Booth #1118

Parrot is a reference supplier of connectivity solutions

for the automotive industry including USB

devices, iPod, iPhone, WiFi, Bluetooth, and state of

the art audio expertise. They are widely implemented

in the auto industry via equipment manufacturers

with an integration into car displays, instrument

panels, head units etc.

Patni Americas

One Broadway, 15th Fl

Cambridge, MA 02142

United States

www.patni.com

Booth #206

Patni is a leading provider of IT services and business

solutions, servicing clients across diverse

industries from 28 offices and 23 Global Delivery

Centers, combining technology skills, domain

expertise, process focus and commitment to longterm

client relationships. Patni offers Product

Engineering and Manufacturing services catering

to the growing needs of automotive OEMs and

vendors.

Payton America Inc

1805 S Powerline Rd Ste 109

Deerfield Beach, FL 33442

United States

www.paytongroup.com

Booth #913

Payton Planar Magnetics is the world leader in

designing and manufacturing of Planar transformers

and inductors.

Pi Shurlok

47023 Five Mile Rd

Plymouth, MI 48170

United States

www.pi-shurlok.com

Booth #508

Pi Shurlok is a leading independent engineering

services and tier 1 manufacturing company with

experts in the design, development and manufacture

of electronics for the automotive, transportation,

industrial and military markets. OpenECU is

a unique product delivers cost-effective electronic

control unit (ECU) solutions for prototypes through

to volume production.

Pioneer

Pioneer-PAIS

25-1 Aza Nishimachi Yamada

Kawagoe Shi Saitama 350-855

Japan

www.pioneer-pais.com

Booth #1219

Pioneer Corporation is a leading global manufacturer

of consumer and business-use electronics

products such as audio, video and car electronics.

In January 2010, Pioneer announced its Platform for

the Aggregation of Internet Services (PAIS), a device

portal that normalizes the interface between the

myriad of Internet services and connected devices.

Precious Plate Inc

2124 Liberty Dr

Niagara Falls, NY 14304

United States

www.preciousplate.com

Booth #613

Precious Plate provides customized electroplating

plating services to meet the specific needs of customers

in a variety of industries. Precious Plateís

reel-to-reel electroplating equipment and selective

plating services can deposit metals with extreme

selectivity, which reduces the amount of precious

metal used in the plating process and ultimately

reduce cost to the customer. Precious Plate is ISO

9001:2008/TS 16949:2009 certified.

Protean Electric

Alton Rd Unit 1013

Surrey GU10 5EH

United Kingdom

www.proteanelectric.com

Booth #1301

Protean Electric is a clean technology company

that designs, develops and manufactures Protean

Driveô, a fully integrated, in-wheel motor directdrive

solution. Each motor has a built-in inverter,

control electronics and software, delivering a practical

way to electrify small- to full-size vehicles with

no compromise in performance.

Q

Sponsor

QNX Software Systems Ltd

175 Terence Matthews Crescent

Ottawa, Ontario K2M 1W8

Canada

www.qnx.com Sponsor

Booth #717

QNX Software Systems is the leading global provider

of innovative embedded technologies including

middleware, development tools, and operating systems.

Corporations such as Cisco, Daimler, General

Electric, Lockheed Martin, and Logitech depend on

QNX technology for a wide range of mission-critical

applications.

SAE Convergence 2010 53


exhibitor profiles

Quantum Signal LLC

3741 Plaza Dr Ste 1

Ann Arbor, MI 48108

United States

www.quantumsignal.com

Booth #1021

Quantum Signal creates exciting next-generation

solutions to challenging real-world problems using

mathematics-based technology. QS applies its

proprietary signal and image processing technologies

and expertise in robotics, simulation, and

video processing to help automotive organizations

improve their products and provide functionalities

they had only dreamed of. For more information,

please visit our website.

R

Reactive Systems Inc

341 Kilmayne Dr Ste 101

Cary, NC 27511

United States

www.reactive-systems.com

Booth #1116

Reactive Systems offers testing and validation

tools for both Simulink/Stateflow models and C

code. Reactis Tester generates comprehensive,

compact tests. Reactis Simulator helps visualize

test execution, track coverage, and fine-tune tests.

Reactis Validator checks for violations of userspecified

requirements. Reactis helps you detect,

analyze, and eliminate bugs in early stages.

Ridgetop Group, Inc.

6595 N Oracle Rd Ste 153

Tucson, AZ 85704

United States

www.RidgetopGroup.com

Booth #313

Ridgetop Group Inc. is the world leader in providing

advanced electronic prognostics and health

management (PHM) solutions, semiconductor IP

blocks, and built-in self-test (BIST) solutions for

critical applications. Founded in 2000 with the purpose

of introducing revolutionary tools to improve

performance of mission-critical electronic systems,

Ridgetop has built an impressive list of customers

in North America, Europe, and Asia.

ROHM Semiconductor USA LLC

10145 Pacific Heights Blvd Ste 1000

San Diego, CA 92121

United States

Booth #827

54

SAE Convergence 2010

S

SAE International

400 Commonwealth Dr

Warrendale, PA 15096

United States

www.sae.org

Booth #401

Visit the SAE International booth to learn of the

society's standards/ initiatives and technical

resources that aid industry and its practitioners

in the challenges associated with transportation

connectivity. Representatives will be available to

discuss such new standards as SAE J1772 TM -

Electric Vehicle Conductive Charge Coupler and

the society's role in NIST's roadmap for SmartGrid

interoperability and standards harmonization.

Find about our new Electric Vehicle series that will

appear in AEI's digital magazine and preview a

new Vehicle Electrification web portal. Information

regarding SAEs electrical/ electronic seminars will

be available such as "A Holistic Introduction to

Commercial Telematics," and staff will be able to

talk to you about upcoming events that allow you

to market to those involved in the vehicle electrification

markets. While there, be sure to check out

the new professional network developed only for

SAE members - the EngineerXchange and don't

forget to drop off your prize ticket!

Sensor Dynamics AG

Schloss Eybesfeld 1E

Graz-Lebring 8403

Austria

www.sensordynamics.cc

Booth #414

SensorDynamics is a semi-fabless semiconductor

company that focuses on innovative sensor

solutions for high volume applications in automotive,

industry and high-end consumer sectors.

SensorDynamics develops and supplies fail-safe

micro and wireless semiconductor products for

automotive, industry and high-end consumer key

accounts and is certified under ISO/TS 16949.

SimuQuest Inc.

4345 Crestline Dr

Ann Arbor, MI 48103

United States

Booth #1006

SimuQuest is a provider of cutting edge tools and

services for embedded software development;

embracing a Model-Based Design paradigm to

realize high quality and cost effective solutions for

its customers. These solutions have enabled customers

to concentrate efforts on their intellectual

property and to dramatically shorten the time from

idea to implementation.

SMK Electronics Corp USA

1055 Tierra Del Rey

Chula Vista, CA 91910

United States

www.smkusa.com/

Booth #1126

SMK produces highly advanced resistive touch

screens with superior quality that include: haptic

feedback, low reflectance and robust dependability.

In Japan, SMK is the leader in automotivegrade

touch screen solutions.

Star Micronics America

1150 King Georges Post Rd

Edison, NJ 08837

United States

www.starmicronics.com

Booth #1027

Star is a global manufacturer of precision electronic

audio components. Over 50 years of experience

in design & manufacturing has enabled Star

to create a broad portfolio of high quality- innovative

audio components, recognized world-wide

for high performance and exceptional reliability.

Components include: Sounders ; Speakers;

Microphones ; Receivers

STMicroelectronics

1310 Electronics Dr

Carrollton, TX 75006

United States

www.st.com

Booth #1101

STMicroelectronics, a global leader of innovative

semiconductor solutions, leverages its assets to be

the undisputed leader in multimedia convergence

and power applications. A top-three player in

automotive semiconductors, ST is a key partner to

the worldís leading car-equipment manufacturers.

Further information on ST can be found at www.

st.com.

Sunex, Inc.

Ste 309

5963 La Place Ct

Carlsbad, CA 92008

United States

www.sunex.com

Booth #1013

Sunex is US-based company specializing only in

lenses for digital imaging. We are an innovative

and reliable Tier 2 supplier that offers high performance

lens assemblies at competitive prices.

Unlike other lower-cost lens suppliers we offer

superior technical and commercial support.

Synopsys, Inc

700 E Middlefield Rd

Mountain View, CA 94043

United States

www.synopsys.com/Solutions/

IndustrySegmentSolutions/Automotive/

Pages/default.aspx

Booth #615

Synopsys is the leader in virtual prototyping tools

for software development and mechatronic design.

Synopsys enables the automotive design chain

(semiconductor, Tier 1 and OEM) to increase reliability,

reduce costs and meet performance criteria.

Synopsys tools are used for the design of infotainment,

telematics, powertrain, chassis, safety and

body systems.

T

TES International LLC

1711 Larchwood Dr Ste A

Troy, MI 48083

United States

www.tesint.com

Booth #708

TES does thermal/structural simulation and

analysis and custom software development work.

Our own commercial software package called

Electroflo® is used for thermal analysis particularly

of electronic/electrical systems. We have a new

package for general vehicle thermal analysis which

allows “the Right tool for the Job” developed for

the US Army.


Tyco Electronics

Suite 150

900 Wilshire Drive

Troy, MI 48084

United States

www.tycoelectronics.com/automotive/

Booth #600

Tyco Electronics is your source for innovative technologies,

products and solutions for automotive and

commercial vehicle OEMs and Tier 1 suppliers.

See our ad on page 21.

U

Underwriters Laboratories Inc

25175 Regency Dr.

Novi, MI 48375

United States

www.ul.com

Booth #421

Underwriters Laboratories Inc. (UL) is an independent,

not-for-profit product safety certification organization

that has been testing products and writing

Standards for Safety since 1894. UL's worldwide

family of companies offers multi - industry EMC testing,

component recognition listings, global market

access solutions, educational training, environmental

claims/sustainability verification and product performance

testing. Novi, Michigan is home to UL's OEM

recognized and accredited vehicle component EMC

testing facility. For additional information, please visit

our website.

V

Sponsor

Vector CANtech Inc

Suite 550

39500 Orchard Hill Place

Novi, MI 48375

United States

www.vector.com

Booth #301

Vector provides OEMs and suppliers of automotive

and related industries a professional and open development

platform of tools, software components and

services for creating embedded systems. Customers

from automotive engineering, the transportation and

control technologies from around the world trust in

the solutions and products designed by Vector.

W

Ward’s Automotive Group

Suite 2750

3000 Town Ctr

Southfield, MI 48075

United States

wardsauto.com

Booth #212

Ward’s is a leading provider of auto industry, news,

data and analysis. For 80+ years we have covered

the industry with products such as WardsAuto.com,

Ward’s AutoWorld, Ward’s Automotive Reports, and

more.

Weiss-Aug

220 Merry Lane

East Hanover, NJ 07936

United States

www.weiss-aug.com

Booth #321

Weiss-Aug is your valued partner for technically

sophisticated and innovative custom, insert injection

molding, precision metal stamping and automated

assembly solutions. For nearly 40 years we

have partnered with automotive industry, providing

advanced engineering, tooling and manufacturing

solutions for metal and plastic components/assemblies.

Weiss-Aug is TS 16949: 2009 certified.

Wind River

500 Wind River Way

Alameda, CA 94501

United States

www.windriver.com

Booth #1218

Wind River, a wholly owned subsidiary of Intel

Corporation (NASDAQ: INTC), is a world leader in

embedded and mobile software. Wind River has

been pioneering computing inside embedded devices

since 1981 and its technology is found in more than

500 million products.

Wipro Technologies

53/3 Mosur Rd Madivala

Bangalore, Karnataka 560068

India

Booth #907

Wipro, with 100,000+ employees in 54 countries, is

a leading Design Services Company, providing integrated

business, technology and process solutions

globally. Wiproís Automotive Electronics division provides

end-to-end services in Infotainment, Telematics,

Instrument Clusters, Body Electronics and EV /HEV

related areas to Automotive OEMs and Tier-1s

WWJ Newsradio 950

26495 American Dr

Southfield, MI 48034

United States

www.wwj.com

Booth #933

X

See our ad on page 13.

Xilinx Inc

2100 Logic Dr

San Jose, CA 95124

United States

Booth #917

Xilinx is the worldwide leading supplier of programmable

logic devices to the automotive market with a

proven track record of delivering platforms and services

that go beyond silicon to streamline development

and improve time-to-market with overall lowest

cost in infotainment, driver assistance, driver information

and in-vehicle networking systems. For more

information please visit: www.xilinx.com/automotive

Career Fair Booths:

Aerotek

Booth #3

Chrysler Group LLC

Booth #1

Navistar

Booth #2

Nexteer Automotive

Booth #6

Ricardo Inc

Booth #4

Talascend, LLC.

Booth #5

Technology Salon:

Special acknowledgement for their support

Thank you!

Microsoft Corporation

Joy Allen

Elaine Brammer

Ray Gage

John Mullinax

Manuela Papadopol

Wayne State University

Professor Hongwei Zhang

Ford Motor Company

Jackie Barron

Alan Hall

T.J. Giuli

Roy McKinstry

Kent Montgomery

David Treharne

Donna Thomas

Doug VanDagens

Omnivision Technologies Inc

4275 Burton Dr

Santa Clara, CA 95054

United States

www.ovt.com

Booth #S733

OmniVision Technologies is a leading developer

of advanced digital imaging solutions.

Its award-winning CMOS imaging technology

enables superior image quality in many of

today’s consumer and commercial applications,

including mobile phones, notebooks,

netbooks and webcams, digital still and

video cameras, security and surveillance,

entertainment devices, automotive and medical

imaging systems.

SAE Convergence 2010 55


exhibitor profiles

SAE Technical Paper

Collections

SAE Technical Paper Collections are a whole

new set of online publications from SAE. These

discreet collections of technical papers are ideal

for individuals who need a snapshot of the latest

information on a particular “hot-button” topic

such as smart mobility or the latest in automotive/

transportation electronics.

Now available:

SAE Convergence 2010

Collections:

Be Smart, Be Safe – Partnering

to Create Safe Mobility, 2010

$114.00

Product Code: COLL-TP-00092

Learning Partnerships – Educators and

Automotive EE Driving the Future, 2010

$100.00

Product Code: COLL-TP-00093

Quantum Value Leaps through

Collaboration, 2010

$100.00

Product Code: COLL-TP-00094

Order today!

Online: http://collections.sae.org

E-mail: CustomerService@sae.org

Phone: 1-877-606-7323 (U.S. & Canada)

Or 1-724-776-4970

Smart Mobility is Connected, 2010

$100.00

Product Code: COLL-TP-00095

Smart Mobility Propelled by Green, 2010

$100.00

Product Code: COLL-TP-00096

Smartly Pulling it all Together – Systems

Engineering, 2010

$114.00

Product Code: COLL-TP-00097

For more information on SAE Technical Paper

Collections and for a complete listing of available

titles, visit collections.sae.org.

P101153


Related Resources from SAE International

In-Vehicle Networks and

Software, 2010

The approximately 17 papers in this

publication cover the latest developments

and proposals for in-vehicle networks.

Subjects include: new protocols, gateways,

vehicle control, message handling, X-bywire,

diagnostics, off-board connectivity and

vehicle-to-vehicle or vehicle-to-infrastructure

communications. Also, the development of embedded software

that resides in production vehicle electronic modules is covered,

including requirements, implementation, algorithms, modeling,

and autocode generation.

List Price $83.95

Product Code: SP-2263

Intelligent Vehicle Initiative (IVI)

Technology Advanced Controls and

Navigation, 2010

This publication contains approximately

11 papers by leading experts in the field of

intelligent vehicle technologies. Topics include

vehicle navigation, collision avoidance,

sensor and camera-based autonomous

driving and parking, and vehicle to vehicle

communications. Practical examples

include the use of sensors, software, data and control logic

to assist or guide the driver and/or to control the vehicle.

List Price $83.95

Product Code: SP-2264

New Standard

SAE Electric Vehicle and Plug in

Hybrid Electric Vehicle Conductive

Charge Coupler

Standard J1772, published by the SAE

Hybrid Technical Standards Committee in

January 2010, is an SAE Recommended

Practice that covers the general physical,

electrical, functional and performance

requirements to facilitate conductive charging of EV/PHEV

vehicles in North America. The document defines a common

EV/PHEV and supply equipment vehicle conductive charging

method including operational requirements and the functional

and dimensional requirements for the vehicle inlet and mating

connector.

List Price: $63.00

Product Code: J1772

New Standard

SAE Use Cases for Communication Between Plugin

Vehicles and the Utility Grid

Standard J2836/1TM, published by the SAE Hybrid Technical

Standards Committee in April 2010, is an SAE Recommended

Practice that establishes use cases for communication between

plug-in electric vehicles and the electric power grid, for energy

transfer and other applications.

List Price: $63.00

Product Code: J2836/1

SAE J1939 Standards Collection

on the Web

The Real-Time CAN Solution for

Commercial Vehicle Applications

Continually updated, web-based

subscription service featuring:

• 17 Core J1939 Standards

• Related Standards and SAE Technical Papers

• J1939 Companion Spreadsheet

For more information visit store.sae.org/j1939.

Infotainment Systems Report

The first edition Infotainment Systems

Report provides an in-depth look at

this fast evolving area of the automotive

industry. Areas covered include head

units, bluetooth, satellite, radio, TV, rear

seat entertainment, navigation, in-vehicle

computing, hdd, cameras, networking,

telematics and semiconductors. Published

by SupplierBusiness.

List Price $1540.00

Product Code: MR-SB-025

SAE Members Save on most products

priced under $500!

Order today!

Online: store.sae.org

E-mail: CustomerService@sae.org

Phone:1-877-606-7323 (U.S. & Canada)

or 1-724-776-4970

Note: prices subject to change.

Actual shipping charges will be applied.

SAE Convergence 2010 57


Sponsors SAE Convergence

SAE International wishes to express our sincere gratitude and appreciation to the following

companies for their generous support

Co-Sponsors

GOLD Partners

58

SAE Convergence 2010


SM

Banquet Reception

Carmakers Panel

KPIT Cummins

Blue Ribbon Panel

Student Day Sponsor

Monday Welcome Reception

Week-at-at-Glance

Networking Reception

Banquet Sponsor

Embedded Success

dSPACE

Friend of the Industry

Aisle Banners

Aisle Banners

Conference Notepads

Popcorn Cart & Vehicle Display

SAE Convergence 2010 59


ad index

Company Page Booth# Web Address

DENSO 3 Sponsor www.densocorp-na.com

dSPACE Inc 23 1001 www.dspace.com

Freescale Semiconductor 5 509 www.freescale.com/powerarchitecture

Fujitsu Microelectronics Cover 3 817 http://us.fujitsu.com/semi

HLC Technologies 17 1008 www.hcl.com

Infineon Technologies Cover 4 Sponsor www.infineon.com

Melexis Cover 2 1113 www.melexis.com

Texas Instruments 19 Sponsor www.ti.com

Tyco Electronics 21 600 www.te.com/tradeshow/Convergence-2010ad

WWJ 950 NEWSRADIO 13 933 www.wwj.com

hire the best

Connect directly to the brightest, most

creative engineering students while

building brand awareness through a

cost-effective SAE Collegiate Design

Series TM Sponsorship. Choose an

individual event or an entire series –

there is a competition that will help you

reach your target audience and goals!

• Sponsor • Recruit • Volunteer

Tap into the talent pipeline!

Contact Martha Schanno

at 1-724-772-7155 or

mschanno@sae.org

to get involved.

P100957

60

SAE Convergence 2010


Automotive

Driving the Future of Automotive Electronics

INFINEON TECHNOLOGIES IS A LEADING PLAYER AND PIONEER in automotive electronics. Our

enduring success is due to a clear understanding of the market that has come with almost 40

years of dedicated experience and our ability to continually innovate with a broad portfolio of

outstanding quality.

Our innovative semiconductor solutions covering the complete control loop contribute to a

more sustainable mobility in terms of reduced fuel consumption/emissions, improved safety

and affordability. Infineon provides solutions for:

• Body & Convenience

• Safety Applications

• Powertrain

• Hybrid & Electric Vehicle

[ www.infineon.com ]

More magazines by this user
Similar magazines