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Latest Stats Highlight Pacific Child Injuries - Safekids

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<strong>Pacific</strong> children tend to be disproportionately over-represented in trauma<br />

statistics. This is according to <strong>Safekids</strong> latest factsheet on <strong>Pacific</strong> Peoples<br />

unintentional child injuries in New Zealand, and highlighted at the 4 th Kids<br />

Trauma Conference held at Auckland City Hospital in May 2010.<br />

<strong>Safekids</strong>’ Factsheet: <strong>Pacific</strong> <strong>Child</strong> Unintentional <strong>Injuries</strong>, released at the<br />

Conference, stated that at least eight <strong>Pacific</strong> children die every year due<br />

to unintentional injuries, and almost 3 children (2.5 average) are injured<br />

severely enough to be hospitalised every day.<br />

“Unintentional child injuries are a major injury issue for our <strong>Pacific</strong><br />

people, as <strong>Pacific</strong> Peoples are a youthful population group,” said Moses<br />

‘Alatini, <strong>Safekids</strong> New Zealand Policy Analyst and author of the <strong>Pacific</strong><br />

factsheet.<br />

Figures from the 2006 Census show that 38 percent of <strong>Pacific</strong> Peoples<br />

were under the age of 15 years, compared to the 22 percent of the overall<br />

New Zealand population.<br />

Suffocation and Drowning were the leading causes of deaths. It was<br />

also shown that child hospital admissions for unintentional non-transport<br />

injuries were significantly higher for <strong>Pacific</strong>, than any other ethnic group.<br />

These injuries include inanimate mechanical forces (struck by or against<br />

an object, cutting and piercing injuries, etc.).<br />

At the conference, <strong>Safekids</strong>, together with a panel of clinical experts and<br />

government representatives, called for a more coordinated sector-wide<br />

approach to addressing these high child trauma admission rates (See<br />

related story on Page 6).<br />

“Information on <strong>Pacific</strong> childhood injuries from both the conference and<br />

the factsheet draw attention to factors which place our <strong>Pacific</strong> children at<br />

higher risk, as well as to the importance of interventions that are culturally<br />

appropriate,” said Ann Weaver, Director of <strong>Safekids</strong> New Zealand.<br />

The use of ethnic-related data in terms of policy making, practical<br />

experience and capacity building was also highlighted.<br />

NEWS<br />

<strong>Safekids</strong> – a service of Starship <strong>Child</strong>ren’s Health<br />

June 2010 Issue No 49<br />

<strong>Latest</strong> <strong>Stats</strong> <strong>Highlight</strong> <strong>Pacific</strong> <strong>Child</strong> <strong>Injuries</strong><br />

“As an injury prevention workforce, our success lies in being able to work<br />

across cultures and in being able to create interventions that are culturally<br />

effective for <strong>Pacific</strong> Peoples, Mäori and other ethnic groups,” Ann said.<br />

For more information on <strong>Safekids</strong>’ <strong>Pacific</strong> <strong>Child</strong> Unintentional <strong>Injuries</strong><br />

Factsheet, go to Page 6.<br />

<strong>Safekids</strong> Campaign 2010/ 2011 Resources focusing on <strong>Child</strong> Passenger<br />

Safety/ <strong>Child</strong> Restraints and Burns Prevention/ Fire Safety are now<br />

available to be ordered. For more information, see Page 7.<br />

What’s inside:<br />

2010 IP Workshops Underway (Photos) Page 3<br />

<strong>Pacific</strong> Forum & <strong>Pacific</strong> Resources Page 4<br />

WHO’s <strong>Child</strong> Injury Prevention Agenda Page 5<br />

Trauma Update; <strong>Pacific</strong> <strong>Child</strong> <strong>Injuries</strong> Page 6<br />

2010/ 2011 Campaign Resources Page 7<br />

<strong>Safekids</strong> Coalition Events Page 8-10<br />

Injury Issue: Driveway Run Over Injury Page 11<br />

Info Centre Update: Mandatory & Voluntary Standards Page 12<br />

1<br />

<strong>Safekids</strong> News: June 2010 Issue No 49


Talofa Lava, Kia Orana, Mälö e lelei, Fakaalofa Lahi Atu,<br />

Ni Sa Bula Vinaka.<br />

Warm <strong>Pacific</strong> Greetings<br />

Welcome to the June edition of <strong>Safekids</strong> News, focusing on <strong>Pacific</strong><br />

People’s unintentional child injury. Our ethnic communities are growing<br />

in both size and diversity, making us a vibrant, multicultural nation. The<br />

<strong>Pacific</strong> Peoples community, as an example, comprises more than 20<br />

Polynesian, Melanesian and Micronesian ethnic groups, with an even<br />

greater number of languages.<br />

This presents a huge challenge to injury prevention workers, and is why<br />

getting ethnic specific data (See Page 6, <strong>Pacific</strong> <strong>Child</strong> Unintentional<br />

<strong>Injuries</strong>) is important to identify what injury issues affect our children, and<br />

for use in creating culturally-effective interventions.<br />

Our <strong>Safekids</strong> Campaign Information & Planning Workshop 2010 series<br />

has also started (Page 3), with 21 workshops scheduled into July. <strong>Pacific</strong><br />

Peoples and Maori-focused workshops are scheduled, and we hope to<br />

share and learn more about keeping our <strong>Pacific</strong> children and Tamariki<br />

Mäori safe.<br />

Finally, June marks the launch of our year-long Burns Prevention<br />

Campaign and the second year of the <strong>Child</strong> Passenger Safety Campaign.<br />

New resources are now available (Page 7), and information on the<br />

campaign themes can be found in <strong>Safekids</strong> News, at the workshops and<br />

at www.safekids.org.nz.<br />

Sincerely,<br />

Ann Weaver<br />

Director<br />

<strong>Safekids</strong> New Zealand<br />

Aldo Farina Award for Dr. Hassall<br />

Kiwi paediatrician Dr. Ian Hassall, who has dedicated his career to<br />

championing children’s rights in New Zealand, was honoured recently<br />

with the prestigious Aldo Farina Award in Seoul—an International UNICEF<br />

award recognising sustained contribution to child rights advocacy.<br />

Dr Hassall has been one of the strongest voices to advocate for children<br />

in the country. He was our first <strong>Child</strong>ren’s Commissioner and led some<br />

of New Zealand’s most innovative initiatives, including swimming pool<br />

fencing to prevent drowning, and research to prevent Sudden Infant<br />

Death.<br />

“This award is a well deserved recognition for his numerous achievements<br />

which have endeared Dr. Hassall to the child safety community in<br />

New Zealand. Congratulations Ian” said Ann Weaver, Director of <strong>Safekids</strong>.<br />

For more information about Dr. Ian Hassall and the Aldo Farina Award,<br />

visit:<br />

www.unicef.org (search “aldo farina”)<br />

<strong>Safekids</strong> News is <strong>Safekids</strong> NZ’s quarterly publication.<br />

For enquiries, contact the editor at anthonyr@adhb.govt.nz.<br />

<strong>Safekids</strong> News encourages discussion within the injury prevention<br />

community. Opinion articles or articles with bylines reflect the views of<br />

the author alone, and do not necessarily reflect the views of <strong>Safekids</strong><br />

New Zealand<br />

About <strong>Safekids</strong> New Zealand<br />

<strong>Safekids</strong> New Zealand is the injury prevention service of Starship<br />

<strong>Child</strong>ren’s Health and a member of Safe Kids Worldwide. Our mission<br />

is to reduce the incidence and severity of unintentional injuries to New<br />

Zealand’s children aged 0 - 14 years.<br />

<strong>Safekids</strong> NZ Team<br />

Ann Weaver, Director<br />

Anthony Rola, Marketing & Communications<br />

Gina Wong, PA to the Director<br />

Julie Chambers, Senior Advisor<br />

Moses ‘Alatini, Policy Analyst<br />

Simone Randle, Injury Prevention Advisor<br />

Wayne Carter, Information Specialist<br />

Make a difference<br />

<strong>Safekids</strong> New Zealand encourages the involvement of government,<br />

community, industry, decision makers and families in child safety. If you<br />

would like to know more about us, wish to advocate on behalf of children<br />

in your community, or partner in a programme with us, contact us at:<br />

<strong>Safekids</strong> New Zealand<br />

Fifth Floor, Cornwall Complex,<br />

40 Claude Road, Epsom, Auckland 1023<br />

PO Box 26488, Epsom, Auckland 1344<br />

New Zealand.<br />

Telephone: +64-9 630 9955<br />

Fax: +64-9-630 9961<br />

www.safekids.org.nz<br />

2<br />

<strong>Safekids</strong> News: June 2010 Issue No 49


NEWS AND EVENTS<br />

2010 Workshops Underway<br />

The <strong>Safekids</strong> Campaign Information & Planning Workshops focusing on<br />

Burns Prevention/ Fire Safety and <strong>Child</strong> Passenger Safety/ promotion of<br />

<strong>Child</strong> Restraints and booster seats are underway.<br />

The first workshop was held in Kaitaia in April and featured strong<br />

representation from local Mäori providers. “Aside from sharing new<br />

information about the new campaign themes, there was great discussion<br />

about child injury issues affecting their community and whanau. Our<br />

sincere thanks to Kaitaia Coalition Leader Sandra Hei Hei and Kiri Sloane<br />

for organising the event,” said Ann Weaver, Director of <strong>Safekids</strong> New<br />

Zealand.<br />

Rodney<br />

For the months of June and July, workshops will be held in Palmerston<br />

North, Lower Hutt, Invercargill, Dunedin, Christchurch, Greymouth,<br />

Nelson, Auckland/ Manukau and New Plymouth.<br />

For schedules and to attend a workshop near your area, visit:<br />

www.safekids.org.nz/index.php/page/Workshops2010<br />

Gisborne<br />

Whakatane<br />

Taupo<br />

Waitakere<br />

Hastings<br />

Hamilton<br />

Whangarei<br />

June <strong>Pacific</strong> & Mäori Workshops<br />

The Auckland <strong>Pacific</strong> Peoples (June 22) and Mäori-focused (June 23)<br />

<strong>Child</strong> Injury Prevention Workshops are now open for registration.<br />

The <strong>Pacific</strong> Workshop is in partnership with Injury Prevention Network<br />

of Aotearoa New Zealand and Auckland City Council. Attendees can<br />

expect good representation from <strong>Pacific</strong> community and child health<br />

workers, presentations from injury prevention organisations and experts<br />

which include Starship Emergency Department Director Dr. Michael<br />

Shepherd, and the latest injury information and interventions targeting<br />

<strong>Pacific</strong> children.<br />

Rotorua<br />

To register for the workshops, contact:<br />

Mosesa@adhb.govt.nz (<strong>Pacific</strong> Workshop)<br />

Hineamaru.ropati@acc.co.nz (Mäori Workshop)<br />

3<br />

<strong>Safekids</strong> News: June 2010 Issue No 49


PACIFIC PEOPLES CHILD INJURY<br />

<strong>Pacific</strong> Forum: Faifaimälie na’a Tamaki<br />

ha tu’amelie<br />

This Tongan proverb can be interpreted as; take safe and careful actions to<br />

avoid preventable injuries to your loved ones. This was the theme of the <strong>Pacific</strong><br />

Safety and Unintentional Injury Prevention Forum in February.<br />

Held at the Tongan Methodist Church of Mangere Lotofale’ia, the forum targeted<br />

<strong>Pacific</strong> church and community leaders in the Counties-Manukau area and<br />

discussed efficient and culturally appropriate ways to deliver injury prevention<br />

programmes or interventions to <strong>Pacific</strong> People.<br />

Forum attendees heard presentations on the cost of injury, injury statistics, child<br />

car restraints, <strong>Pacific</strong> motor vehicle speeding initiatives, driveway runovers,<br />

road policing, walking school buses and water safety education.<br />

The event was an initiative driven by Injury Free Counties-Manukau <strong>Pacific</strong><br />

Coordinator Alisi Katoanga, in partnership with ACC, Statistics NZ and <strong>Safekids</strong><br />

NZ.<br />

IP <strong>Pacific</strong> Champion<br />

Name: Pepe Sapolu-Reweti<br />

Title: IPNANZ <strong>Pacific</strong> Manager<br />

About Pepe: My mother Teu left<br />

Samoa in the late 1940’s for New<br />

Zealand. I come from the villages<br />

of Fa’atoia and Vaiala. My father<br />

Arthur is palagi of German and Irish<br />

parentage. I was a kindergarten<br />

teacher, social worker and worked in<br />

the health and education sectors in<br />

Auckland and Samoa before joining<br />

<strong>Safekids</strong> in 2004 and IPNANZ in 2008<br />

as the <strong>Pacific</strong> manager.<br />

What’s your current role? My position involves promoting injury<br />

prevention within our <strong>Pacific</strong> communities, influencing decision makers,<br />

and mentoring <strong>Pacific</strong> IPNANZ members in their injury prevention roles.<br />

We should all show concern about the high injury statistics for <strong>Pacific</strong><br />

and Maori children, and applaud all the child safety coalitions tirelessly<br />

working throughout Aotearoa—Let’s all do our best to help reduce the<br />

incidence & severity of preventable injuries to children.<br />

What inspires you? Being a mother of three (Maruata, Talalelei, Amalia)<br />

and having a beautiful grandson (Maea) has highlighted the importance<br />

of keeping kids safe and injury-free. I’ve also made sure that what I’ve<br />

learned from my role, that I’ve share it with the people in my life, so much<br />

so that the family has affectionately given me the title ‘Aunty Pepe the<br />

injury prevention police’. I take it positively as it has impacted on the<br />

safety behaviours of my family and friends.<br />

4th Kids Trauma Conference<br />

Collaborative action to protect Mäori and <strong>Pacific</strong> children from injuries<br />

was the message coming out at the 4th Kids Trauma Conference in<br />

Auckland City Hospital in May.<br />

A multidisciplinary, scientific and educational meeting for workers in the<br />

fields of injury treatment, rehabilitation, research and prevention, the goal<br />

of the conference was to identify priorities and policy recommendations<br />

to reduce child trauma admission rates to Starship <strong>Child</strong>ren’s Health.<br />

Guest speakers included: John Angus, <strong>Child</strong>ren’s Commissioner;<br />

Pat Tuohy, Chief Advisor to Minister of Health, <strong>Child</strong> & Youth Health;<br />

Hinemoa Elder, <strong>Child</strong> and Adolescent Psychiatrist; Teuila Percival,<br />

paediatrician at Kidz First Hospital and vice president of the Pasifica<br />

Medical Association.<br />

<strong>Pacific</strong> Online Resources<br />

<strong>Safekids</strong>’ <strong>Pacific</strong> Peoples Safety Topic Page features a collection of<br />

online resources available in <strong>Pacific</strong> languages. It also has a listing of<br />

events, the new <strong>Pacific</strong> Injury factsheet, Position Papers, Data and links.<br />

To visit the page, go to:<br />

www.safekids.org.nz/index.php/page/<strong>Pacific</strong>_Peoples<br />

<strong>Pacific</strong> Pedestrian Safety<br />

According to <strong>Safekids</strong><br />

research, <strong>Pacific</strong> and Maori<br />

preschoolers are at greater<br />

risk of being killed or injured<br />

as child pedestrians. The<br />

Pedestrian Safety Education<br />

Kit is aimed at <strong>Pacific</strong> early<br />

childhood education centres,<br />

and developed in line with<br />

the Ministry of Education’s<br />

Te Whäriki Early <strong>Child</strong>hood<br />

Curriculum.<br />

It includes a large format flipchart<br />

with photos of families<br />

in situations that generate<br />

discussions (at pedestrian<br />

crossings, ‘sneaky’ driveways,<br />

play areas, child restraint<br />

use, bike helmet use, and in<br />

parking lots) and teaching<br />

notes.<br />

To download a PDF of the kit<br />

and for other <strong>Pacific</strong> resources, visit:<br />

www.safekids.org.nz/index.php/page/<strong>Pacific</strong>_Peoples<br />

4<br />

<strong>Safekids</strong> News: June 2010 Issue No 49


ADVOCACY MATTERS<br />

<strong>Child</strong> Injury Prevention<br />

Now on WHO’s Agenda<br />

By Julie Chambers, <strong>Safekids</strong> Senior Advisor<br />

Hooray! <strong>Child</strong> injury prevention has been included on the agenda<br />

of the 127th World Health Organisation’s (WHO) powerful Executive<br />

Board meeting in Geneva.<br />

Why the fuss? WHO is the agency that directs and co-ordinates<br />

United Nations Public Health programmes and (most importantly)<br />

their funding. The Board consists of qualified representatives from<br />

member countries, and New Zealand is at the table.<br />

While this is good news, the agenda’s report makes sobering<br />

reading:<br />

“By the time children reach five years of age, unintentional injuries<br />

are the biggest threat to their survival … each day the lives of more<br />

than 2000 families are irrevocably changed … . The five leading<br />

causes of child death from injury among children of all ages, in order<br />

of magnitude are: road traffic injuries, drowning, fire related burns,<br />

falls and poisoning.”<br />

The report does have positive news (preventing the injury of children<br />

is possible), and successful interventions listed are familiar to<br />

our injury prevention workforce -- reduced traffic speeds around<br />

schools, enforcing laws on drink driving, cycle and motorbike<br />

helmets, seatbelts and child car seats, fencing swimming pools,<br />

Photo of the 126th WHO Executive Board Meeting.<br />

smoke alarms, and laws to reduce hot tap water temperatures-- are some of<br />

those mentioned.<br />

The report also contains a wide range of recommendations for improving<br />

outcomes in child injury. The next step for advocacy is to watch for the<br />

outcome. Thanks to Jean Simpson, Injury Prevention Research Unit; Otago<br />

University for her heads up.<br />

To download the WHO Secretariat’s report on <strong>Child</strong> Injury Prevention for the<br />

127th Executive Board Session, go to:<br />

http://apps.who.int/gb/e/e_eb127.html<br />

THE GOOD<br />

Taupo, for gaining ‘International Safe District’ accreditation and Rotorua<br />

for being awarded International Safe Community status – Congratulations!<br />

Waikato DHB for the successful launch of the Midlands Trauma System.<br />

New World Supermarkets for pulling a TV commercial with children<br />

playing with a treadmill-- known to cause serious injuries to children.<br />

THE BAD<br />

Invoice Scams. Scams that target councils and child health agencies,<br />

and involves someone posing as a charity or a worthy community group,<br />

billing for advertising which was not ordered. This illegal practice is<br />

known as "pro forma invoicing." For a list of publications known to be<br />

scams, tips to avoid being scammed, and what to do if this happens to<br />

you, visit:<br />

www.consumer.org.nz/reports/scams/invoicing-scams<br />

Taking the Pool to the Schools<br />

WaterSafe Auckland (WAI) announced Pools2Schools TM , an innovative<br />

solution to schools who have difficulty accessing facilities to teach kids<br />

life-saving water safety skills.<br />

Pools2Schools TM provides a fully compliant portable swimming pool<br />

system which can be installed on site, with staff training and literacy and<br />

numeracy packages that links to aquatic education.<br />

The first to benefit from Pools2Schools TM is Papakura’s Red Hill Primary,<br />

a decile 1 school which has a largely <strong>Pacific</strong> and Maori roll. Red Hill<br />

struggles to offer aquatic education due to the cost of bussing the kids to<br />

the pools on top of pool entry fees.<br />

For more information, visit:<br />

www.watersafe.org.nz (search “pools to schools”)<br />

THE NUMBER 1 72 7 8<br />

359<br />

5<br />

09<br />

4<br />

0<br />

6<br />

3<br />

901—The average number of <strong>Pacific</strong> Peoples children injured<br />

severely enough to be hospitalised each year. This is equivalent to about<br />

3 classrooms full of <strong>Pacific</strong> children injured every month.<br />

Prevent falls: Change babies on the floor<br />

Falls is a leading cause of injury to<br />

<strong>Pacific</strong> and Mäori children. One<br />

serious injury mechanism is when<br />

babies fall off changing tables.<br />

Safety Tip: The safest place to<br />

change babies is on the floor.<br />

For more falls information, visit:<br />

www.safekids.org.nz/index.php/page/Falls<br />

5<br />

<strong>Safekids</strong> News: June 2010 Issue No 49


TRAUMA TEAM UPDATE<br />

<strong>Pacific</strong> <strong>Child</strong>ren Admissions:<br />

Unintentional Injury Causes<br />

Data supplied by Rangi Dansey, Starship <strong>Child</strong>ren’s Health and interpreted<br />

by Simone Randle, <strong>Safekids</strong> New Zealand Injury Prevention Advisor<br />

In the three year period 2007 to 2009, 605 1 children of <strong>Pacific</strong> Island<br />

ethnicity were admitted to Starship <strong>Child</strong>ren’s hospital as a result of an<br />

unintentional injury. This equates to 201 <strong>Pacific</strong> children each year.<br />

Almost two thirds of unintentional injury admissions were boys. Preschool<br />

children and children aged 5 to 9 years were also more frequently<br />

injured (See Table 1).<br />

<strong>Child</strong>ren aged 0 to 4 years: Between 2004 and 2008, falls were the<br />

leading cause of unintentional injury hospitalisation for all New Zealand<br />

children aged 0 to 4 years old. Falls accounted for 39% of admissions.<br />

Starship unintentional injury admissions for <strong>Pacific</strong> children in this age<br />

group are markedly different. <strong>Injuries</strong> coded as ‘Caught Accidentally<br />

In or Between Objects’ were the leading cause, accounting for 35% of<br />

unintentional injury admissions. Falls were the second leading cause<br />

accounting for 31% of unintentional injury admissions. 2<br />

Of injuries coded as ‘Caught Accidentally In or Between Objects’, 77<br />

children (92%) were injured when their fingers were shut in doors or<br />

crushed in door hinges.<br />

<strong>Child</strong>ren aged 5 to 9 years: Falls were the leading cause of unintentional<br />

injury admission to Starship for <strong>Pacific</strong> children aged 5 to 9 years<br />

accounting for 51% of admissions for this age group. More than half<br />

(51%) of all fall related admissions occurred on playground equipment.<br />

‘Striking Against/ Struck Accidentally’, was the second leading cause of<br />

unintentional injury admission to Starship. These injuries typically resulted<br />

from children’s play and involved running, colliding, impacts and falling<br />

against objects causing injury.<br />

As with pre-school children, injuries coded as ‘Caught Accidentally In or<br />

Between’, were predominantly due to fingers caught in doors.<br />

<strong>Child</strong>ren aged 10 to 14 years: For <strong>Pacific</strong> children aged 10 to 14 years,<br />

falls were the leading cause of unintentional injury admission to Starship.<br />

‘Striking Against/ Struck Accidentally’ was the second leading cause of<br />

admission; ‘striking’ injuries mainly occurred through sporting activities.<br />

Table 1: Starship unintentional injury admissions for <strong>Pacific</strong> children by gender and<br />

age, 2007-2009<br />

Admissions<br />

Boys 376 62%<br />

Girls 229 38%<br />

Percentage<br />

00-04 Years 239 40%<br />

05-09 Years 218 36%<br />

10-14 Years 148 24%<br />

Total admissions 605 100%<br />

Table 2: Starship unintentional injury admissions for <strong>Pacific</strong> children by age and injury type, 2007-2009 (top seven causes)<br />

00-04 Years No 05-09 Years No 10-14 Years No<br />

Caught Accidentally In or Between Objects 84 Falls 111 Falls 59<br />

Falls 75 Striking Against/ Struck Accidentally 26 Striking Against/ Struck Accidentally 44<br />

Striking Against/Struck Accidentally 18 Caught Accidentally In or Between Objects 25 Pedal Cycle (non-traffic) 10<br />

Struck Accidentally by Falling Object 11 Cutting Object Accident 12 Cutting Object Accident 10<br />

Cutting Object Accident 11 MTV Pedestrian 10 MVT Pedestrian 6<br />

MVT occupant 9 MVT Occupant 9 MVT Occupant 5<br />

Driveway 8 Pedal Cycle (non-traffic) 9 Struck Accidentally by Falling Object 3<br />

1<br />

Excludes intentional causes and injuries coded as unspecified.<br />

2<br />

NZHIS data, Injury Prevention Research Unit, University of Otago,<br />

accessed May 2010.<br />

Using the <strong>Pacific</strong> <strong>Child</strong> <strong>Injuries</strong> factsheet<br />

By Moses ‘Alatini - <strong>Safekids</strong> Policy Analyst<br />

The <strong>Pacific</strong> factsheet has been created as a resource tool that could<br />

be used by <strong>Safekids</strong> coalition members, injury prevention practitioners,<br />

the media, government/ non-government agencies, or anybody with an<br />

interest in child injury prevention.<br />

To download the Factsheet, visit:<br />

www.safekids.org.nz/index.php/page/<strong>Pacific</strong>_Peoples<br />

Here are a few examples of what the factsheet could be used for:<br />

• a one-stop-shop for <strong>Pacific</strong> unintentional child injury facts,<br />

figures and research<br />

• to advocate for <strong>Pacific</strong> child unintentional injury issues<br />

• in an assignment or project<br />

• in policy writing<br />

• in strategic planning<br />

• in putting a submission together,<br />

• in providing information for the media.<br />

• in applications for funding<br />

The <strong>Pacific</strong> factsheet was recently used in TVNZ’s Tagata Pasifika.<br />

To view this clip, visit: www.youtube.com/watch?v=KtzxrVorKQk<br />

6<br />

<strong>Safekids</strong> News: June 2010 Issue No 49


THE CAMPAIGN TRAIL: Resources<br />

2010/2011 Campaign Themes:<br />

Burns, <strong>Child</strong> Passenger Injury<br />

July marks the launch of the year-long campaign focusing<br />

on Burns Prevention/ Fire Safety, and the second year of<br />

the <strong>Child</strong> Passenger Safety Campaign promoting child<br />

restraints and booster seats.<br />

The <strong>Safekids</strong> Campaign is a child safety initiative in<br />

partnership with the Starship Foundation and the Ministry<br />

of Health, and is sponsored this year by the organisations<br />

whose logos appear here.<br />

Burns is a leading cause of injury for young children. Of 1<br />

to 2 year olds admitted to hospital due to severe burns,<br />

over half are caused by spilt hot drinks (tea and coffee)<br />

and other liquids (soups and noodles).<br />

In partnership with:<br />

Order now:<br />

New Campaign Resources<br />

There are many ways you can use <strong>Safekids</strong> resources. Judy<br />

Sibbe of Public Health South uses them in their resource<br />

centre where they are accessed by nurses, teachers,<br />

students and members of the community. Hori Brown of<br />

Coast to Coast PHO distributes them at Marae, Kohanga<br />

Reo and Kohungahunga.<br />

<strong>Safekids</strong> Campaign 2010/ 2011 resources focusing on<br />

burns prevention/ fire safety and child passenger safety/<br />

child restraints and booster seats are FREE and now<br />

available.<br />

To download an order form, visit:<br />

www.safekids.org.nz/index.php/page/campaigns<br />

For children 0-14 years, one of the leading causes of<br />

injury involves children as passengers in motor vehicles,<br />

with about 16 deaths a year and the equivalent of one<br />

classroom-full (26) of children admitted to hospital a<br />

month.<br />

“The <strong>Safekids</strong> Campaign is an opportunity for practitioners,<br />

agencies, community groups, media, volunteer services<br />

and organisations to receive up-to-date information, data<br />

and new resources on the injury issues,” said Ann Weaver,<br />

Director, <strong>Safekids</strong> New Zealand.<br />

“The good news is that the majority of childhood injuries<br />

are preventable. The challenge for injury prevention is to<br />

give our children a chance to live a happy and normal life,<br />

free from preventable injuries.”<br />

For more information on the 2010/ 2011 <strong>Safekids</strong><br />

Campaign, visit:<br />

www.safekids.org.nz/index.php/page/campaigns<br />

www.safekids.org.nz/index.php/page/Workshops2010<br />

The <strong>Safekids</strong> Campaign is also supported this year by IPNANZ, The Ministry of<br />

Transport, National Burns Service, Nga Mahi Kia Tupato, NZ Fire Service, NZ<br />

Police, NZIPS, Office of the <strong>Child</strong>ren’s Commissioner, Plunket, Rural Women, Safe<br />

Waitakere Injury Prevention, and <strong>Safekids</strong> Coalitions across New Zealand.<br />

Have you brushed up on your<br />

Safer Journeys?<br />

The Ministry of Transport has released the Government’s<br />

road safety strategy to 2020, Safer Journeys. One of the<br />

aims is to increase the level of restraint use by achieving a<br />

correct use and fitting rate of 90% for child restraints, and<br />

make the use of booster seats the norm for children aged<br />

5 to 10.<br />

Booster Seats <strong>Highlight</strong>ed at<br />

KISS Conference<br />

More than 150 people gathered for Plunket's KISS (Kids in<br />

Safe Seats) Conference, New Zealand’s first child restraint<br />

conference in four years.<br />

Given the recent profile of crashes involving children and<br />

the announcement of the Ministry of Transport's Safer<br />

Journeys Strategy, KISS had particular relevance for child<br />

injury prevention workers involved in the promotion of<br />

booster seats.<br />

KISS Keynote Speaker Dr Kathryn Kruger, Executive<br />

Director of the Washington Safety Restraint Coalition,<br />

actively promoted booster seat use at the conference<br />

and in the media. Dr Kruger mentioned that all children in<br />

Washington less than eight years old must be restrained<br />

in child restraint systems, unless the child is four feet<br />

nine inches or taller. The equivalent height, promoted by<br />

<strong>Safekids</strong> is 148cm.<br />

To view a video or read articles on the KISS Conference<br />

and Dr. Kathy Kruger, visit:<br />

www.nzherald.co.nz<br />

(search: Sweet lesson on carseat safety)<br />

http://tvnz.co.nz/tv (search: Kathryn Kruger)<br />

Keep up to date and download the Safer<br />

Journeys strategy (“boosters” are on page 28).<br />

More information is also available at our website:<br />

www.transport.govt.nz/saferjourneys/<br />

www.safekids.org.nz/index.php/page/SaferJourneys<br />

7<br />

<strong>Safekids</strong> News: June 2010 Issue No 49


THE CAMPAIGN TRAIL: <strong>Safekids</strong> Coalitions<br />

North Shore Sings the Road Safety Tune<br />

Using booster seats not only keeps you safe, it’s also fun to sing about as<br />

well.<br />

The North Shore City Council and ShoreSafe Injury Free organised a<br />

12-school musical road show in March, promoting booster seat campaign<br />

messages with a song and dance.<br />

The campaign features Booster Rooster and The Polka Dots singing The<br />

Booster Seat Song, aimed at educating kids about the safety benefits of<br />

using their booster seats.<br />

“Most children are out of<br />

booster seats too early<br />

as parents simply aren’t<br />

aware of the benefits<br />

of keeping them in one<br />

for longer. Our goal is<br />

to educate the kids so<br />

they can tell their parents<br />

what’s the safer way<br />

to travel,” said Angie<br />

Cheong, Road Safety Coordinator<br />

at North Shore<br />

City Council.<br />

In support of the Campaign, The Warehouse, Repco and Baby Factory<br />

provided booster seat and product discounts at the event.<br />

“We’d like to thank Mayor Andrew Williams, The Polkadots, Plunket, NZ<br />

Police, Brain Injury NZ, ShoreSafe, <strong>Safekids</strong> and all the North Shore schools<br />

that have participated,” Angie added.<br />

To watch the TVNZ ONE News coverage, visit:<br />

http://tvnz.co.nz/national-news/campaign-keep-kids-in-booster-seatslonger-3424810/video<br />

Coalition Champion<br />

Name: Angie Cheong<br />

Occupation: Road Safety Coordinator, North Shore City Council<br />

About Angie: I came from Malaysia 8 years ago with my family, and have been working in North Shore City<br />

Council for the last 7 years. I graduated with an MBA from Massey University in ‘05 and I like kayaking and<br />

tramping. I received a cup cake holder from my son for Mother’s Day—a clear message as to what my next area<br />

of study should be (I’ve yet to become NZ’s hottest baker!).<br />

What is your role? I started in the Traffic Enforcement Dept. in ’03, which while mostly customer service and<br />

administrative duties (taking calls from irate customers), taught me valuable lessons about working with people.<br />

With a previous events background, I decided to apply for the Road Safety Coordinator’s position. Through the<br />

years, this role has grown on me and I have developed a passion for serving the community.<br />

What motivates you? I believe that when I wake up every morning and go to work, however little or much that I<br />

can do, I know it makes a difference for the community and country in the area of road safety. Every life counts<br />

and everyone matters.<br />

8<br />

<strong>Safekids</strong> News: June 2010 Issue No 49


THE CAMPAIGN TRAIL: <strong>Safekids</strong> Coalitions<br />

Booster Seat Message as Simple as 1-4-8<br />

Height is the simplest measurement to tell if a child is ready for an adult<br />

seatbelt. According to safety experts and some car manufacturers, if<br />

kids are under 148cm, they are safer in a booster seat.<br />

And in the Hawke’s Bay, Safe2Go Trainer Fiona Whaanga gave a height<br />

chart to local kindergartens, including Wycliffe Nga Tamariki Kindergarten<br />

in Napier.<br />

Waimakariri Road Safety Coordinator Chris Neason and Injury Prevention<br />

Waimakariri Coordinator Tessa Sturley used a Booster Rooster 148cm<br />

display at the Oxford A and P Show. “The height display and supporting<br />

information were well received and generated lots of conversations,”<br />

Chris said.<br />

To request Booster Rooster artwork to make a display, or height charts<br />

for your next booster event, email:<br />

Anthony.Rola@adhb.govt.nz<br />

At the Franklin Parents Centre jumble sale, organisers said it was a perfect<br />

opportunity to share booster seat information. “We set up a height chart<br />

next to the door for parents to measure their kids, and goodies bags with<br />

height charts were handed out to new members,” said Katherine Tetzlaff<br />

of Franklin Parents Centre.<br />

Waimakariri<br />

Franklin<br />

Hawke’s Bay<br />

Gisborne:<br />

Family Day with<br />

Booster Rooster<br />

Norma Hooks of Gisborne Plunket knows well the dangers of<br />

children using adult seatbelts when they are not ready. “<strong>Child</strong>ren<br />

who are in car accidents can get such horrific injuries if they are not<br />

correctly restrained.”<br />

In May the Gisborne Car Seat Coalition organised an education<br />

day for shoppers. “Parents received valuable safety messages, and<br />

mechanics were present to install anchor bolts.”<br />

“We also had Booster Rooster and kids just loved getting measured<br />

under his arms which showed the 148cm height—until they are that<br />

tall, they are safer in a booster seat,” Norma said.<br />

9<br />

<strong>Safekids</strong> News: June 2010 Issue No 49


THE CAMPAIGN TRAIL: <strong>Safekids</strong> Coalitions<br />

Nelson Kids Says ‘Hi’ to<br />

Their Newest Star<br />

Nelson City Council, Tasman District Council and Nelson Plunket have<br />

added another colourful character to their child safety campaign—<br />

Booster Rooster the lap puppet.<br />

Created by a local craftsperson the lap puppet is designed to interact with<br />

kids and deliver important child restraint messages. “We’re blown away<br />

by how well the children respond to Booster Rooster”, said Margaret<br />

Parfitt, Nelson City Council Road Safety Coordinator.<br />

The puppet presentation is also supported by audio tapes, a script, a<br />

large pull-up height chart, a song and information kits that go home to<br />

parents.<br />

“Booster Rooster was a perfect sidekick to BuckleBear, who explains<br />

to kids that the back seat is the safest place to sit, as well as other safe<br />

passenger behaviours,” Margaret added.<br />

For more information about this resource, contact:<br />

Margaret.Parfitt@ncc.govt.nz<br />

Northland:<br />

Car Safety Messages at the Ngapuhi Festival<br />

The Plunket Mobile Bus Clinic was on tour for the Ngapuhi Festival 2010, providing valuable information on<br />

child passenger safety to over 30,000 people.<br />

Led by Plunket Northland Area Car Seat Manager Kylie Kelsen, a team of Safe2Go technicians and Plunket<br />

Car Rental Scheme Staff provided Booster Rooster resources and ran a competition to win a booster seat.<br />

“All people had to do was answer the phrase Until you’re ____cm tall you’re safer in a booster seat” (The<br />

answer is 148cm!).<br />

Manawatu Wanganui:<br />

Car Safety an International Message<br />

Plunket Car Rental Scheme Manager Veronica Fieldsend and her team<br />

of coordinators provided a truly international car seat workshop, with<br />

migrant parents from: Africa, Bhutan, Burma, Cambodia, China, Egypt,<br />

Holland, Hungary, India, Iran, Japan, Korea, Macedonia, Samoa, South<br />

Africa, Tonga and Ukraine as their audience.<br />

Each participant was taught how to install each type of car restraint and<br />

encouraged to ask questions. “Language was a barrier, but we were able<br />

to overcome this by making it a hands-on activity,” Veronica said.<br />

It was also a good learning experience for the team. “We found out that<br />

interactive learning is best, and the experience gave us an insight on the<br />

extent to which many migrant parents believed it was OK for their kids to<br />

travel in cars unrestrained,” Veronica said.<br />

Public Health Services Promoter Nigel Fitzpatrick said they are also<br />

running a public awareness/ media campaign targeting the wider<br />

Manawatu/ Wanganui community “because non-compliance and<br />

incorrectly installed car seats is an issue not limited to migrant parents.”<br />

“Making sure the straps are tight, the seat fits the child and car, tether<br />

straps are used, and they know where to get help—these are simple<br />

messages that will help all parents ensure their children travel safe,” Nigel<br />

said.<br />

10<br />

<strong>Safekids</strong> News: June 2010 Issue No 49


INJURY ISSUE: Driveway Run Over<br />

ONE News Report: Driveway Run Over <strong>Injuries</strong><br />

Every two weeks a child is hospitalised with serious injuries received<br />

from a vehicle driving on a private driveway in New Zealand. A further<br />

four children are killed annually, on average.<br />

Experts now are saying ‘enough is enough’ and Kiwis need to do<br />

something about it. TVNZ recently did a special report, interviewing<br />

paediatric surgeon Dr Mike Shepherd and <strong>Safekids</strong>’ Ann Weaver.<br />

To watch this report, visit:<br />

http://tvnz.co.nz/national-news/solutions-driveway-deathsreleased-3474198/video<br />

<strong>Pacific</strong> Driveway Resources<br />

<strong>Safekids</strong> <strong>Pacific</strong> driveway run over prevention resources were developed<br />

in response to a growing awareness of these often fatal off-road<br />

incidents. According to <strong>Safekids</strong>’ Home Driveway <strong>Injuries</strong> and Fatalities<br />

in the Auckland Region Factsheet, <strong>Pacific</strong> children and Maori Tamariki<br />

were over-represented in driveway runover injuries.<br />

Available in Samoan, Tongan, Mäori and English, the A3 poster and<br />

DLE pamphlet feature celebrity fathers (Samoan - Feleti Strickson-Pua,<br />

Tongan - Awen Guttenbeil, English – John Campbell, Maori - Pio Terei).<br />

It carries the message ‘Know where the kids are before getting in the car,<br />

there’s no going back’ and the checklist:<br />

✔<br />

✔<br />

✔<br />

CHECK for children before driving off.<br />

SUPERVISE children around vehicles – always.<br />

SEPARATE play areas from driveways.<br />

To order samples of the resource, or for more driveway runover injury<br />

information visit or email:<br />

Wayne.Carter@adhb.govt.nz.<br />

www.safekids.org.nz/index.php/page/Driveway_Runover<br />

West Coast: Community Owning the Driveway Message<br />

With driveway run over injuries in the headlines in the past months, the<br />

West Coast Coalition led by ACC’s Cathy Blincoe, Plunket’s Jody Fahey<br />

and Road Safety Coordinators Marg Bradley and Ivan Wilson organised<br />

a driveway run over activity at the local mall, with the goal of educating<br />

the community about child safety around cars.<br />

“With the support of the Council and the businesses, we closed off the<br />

street and invited people to experience a reversing vision demonstration<br />

where they saw how difficult it can be to see children behind the car,”<br />

said West Coast Road Safety Coordinator Ivan Wilson.<br />

For information on the driveway resource in the photo, email:<br />

officemanager@childsafety.co.nz<br />

11<br />

<strong>Safekids</strong> News: June 2010 Issue No 49


INFO CENTRE UPDATE:<br />

The <strong>Safekids</strong> Information & Resource Centre collects research and other<br />

material which adds to our knowledge about child injury and its prevention.<br />

In the last ‘Info Centre Update’ in the <strong>Safekids</strong> News of March, Issue 48,<br />

we listed several of New Zealand’s ‘mandatory’ standards, standards<br />

which are legislated for and enforced. In this ‘Update’ we describe the<br />

remaining current mandatory standards which relate to unintentional child<br />

injury prevention and list some of the key current ‘voluntary’ standards:<br />

MANDATORY CHILD RESTRAINT STANDARDS<br />

Land Transport Rule: Vehicle equipment 2004: Rule 32017 [<strong>Child</strong><br />

restraints].<br />

Wellington, Ministry of Transport: 2004.<br />

In New Zealand, certain child restraints standards are mandatory because<br />

they are referred to in this ‘Land Transport Rule’:<br />

http://www.nzta.govt.nz/resources/rules/docs/vehicle-equipment-2004.pdf<br />

See also: ‘About [Land Transport] Rules’:<br />

http://www.nzta.govt.nz/resources/rules/about/what-are-rules.html<br />

This Rule states: “The approved standards for child restraints are:<br />

(a) Australian Standard/ New Zealand Standard 1754 <strong>Child</strong> restraint systems<br />

for use in motor vehicles;<br />

(b) British Standard 3254 for adult seat belts, forward facing child safety<br />

seats and child harnesses;<br />

(c) British Standard AU185 for booster cushions;<br />

(d) British Standard AU202, Specification for rearwardfacing restraint systems<br />

for infants, for use in road vehicles;<br />

(e) UN/ECE Regulation No. 44, Uniform provisions concerning the approval<br />

of restraining devices for child occupants of power-driven vehicles (“<strong>Child</strong><br />

Restraint System”) (E/ECE324 E/ECE/TRANS/505/Add.43), Vehicle<br />

Equipment 9 27 February 2005;<br />

(f) Federal Motor Vehicle Safety Standard No. 213, <strong>Child</strong> Restraint Systems;<br />

(g) Technical Standard for <strong>Child</strong> Restraints (Japan).”<br />

Reference number 9301<br />

Australian/New Zealand Standard AS/NZS 1754: 2010 - <strong>Child</strong> restraint<br />

systems for use in motor vehicles.<br />

Wellington, Standards New Zealand: 2010.<br />

This Standard specifies the requirements for restraining devices for child<br />

occupants of passenger cars to reduce the risk of bodily injury in a vehicle<br />

impact. In particular when they are: properly selected, correctly installed and<br />

correctly adjusted, to reduce risk of bodily injury in a vehicle impact. The<br />

devices may also have application to other types of vehicles.<br />

The objective of the Standard is to provide minimum design, construction<br />

and performance requirements for child restraint systems in order to<br />

promote the provision of a high level of protection for children travelling in<br />

motor vehicles.<br />

Reference number 9353<br />

DROWNING PREVENTION/ POOLS<br />

New Zealand Standard: Safety barriers and fences around swimming<br />

pools, spas and hot tubs NZS 8500: 2006.<br />

Wellington, Standards New Zealand: 2006.<br />

This voluntary standard aims to provide clear guidance for the design and<br />

construction of safety barriers to restrict young children’s access to swimming<br />

and other pools, such as hot tubs, by setting out protective barriers such<br />

as fences, retaining walls and doors which will help to keep children safe.<br />

Drowning among one to four year olds is most prevalent in home swimming<br />

pools and New Zealand has the highest rate of youth drowning among OECD<br />

countries. Pool owners and territorial authorities wanted clearer directions to<br />

achieve compliance with safety obligations. The national Standard will give<br />

pool owners a better understanding of their responsibilities to ensure the<br />

safety of children.<br />

Government will be able to consider using the Standard as a replacement<br />

for the Schedule in the Fencing of Swimming Pools Act 1987 by way of<br />

an amendment to the Act. It is this Act which currently makes swimming<br />

pool fencing mandatory.<br />

Reference number 8615<br />

OTHER VOLUNTARY STANDARDS<br />

Bunks<br />

AS/NZS 4220: 2010 Bunk beds and other elevated beds.<br />

Provides regulatory authorities with safety requirements, and manufacturers<br />

with functional, durability, stability and performance criteria to meet these<br />

safety requirements, in order to reduce the likelihood of death or injuries to<br />

children.<br />

Trampolines<br />

NZS 5855: 1997 Consumer safety specification for components,<br />

assembly, and use of a trampoline.<br />

Covers the components, assembly, citing and use of trampolines exceeding<br />

14,800 cm2 bed area designed for continuous vertical jumping activities and<br />

is intended to reduce the hazards associated with the use of such equipment.<br />

Identical to ASTM F381-95 with modifications for New Zealand.<br />

Prams and Strollers<br />

AS/NZS 2088: 2009 Prams and strollers - Safety requirements.<br />

Specifies the materials, construction, performance, and labeling requirements<br />

for prams, strollers, and their accessories.<br />

High Chairs<br />

British standard specification for safety requirements for children’s high<br />

chairs and multi-purpose high chairs for domestic use. NZS/BS 5799:<br />

1986.<br />

London, British Standards Institution: 1986.<br />

Safety requirements and methods of test for high chairs and multi-purpose<br />

chairs which may be convertible to low chairs, low chairs with tables, baby<br />

walking frames, pushchairs, swings, car chairs or reclining low chairs. Covers<br />

materials, construction, performance, marking and instructions.<br />

Reference number 4487<br />

Playgrounds<br />

New Zealand Standard NZS 5828: 2004- Playground equipment and<br />

surfacing.<br />

Wellington, Standards New Zealand: 2004.<br />

This standard specifies general safety requirements for playground<br />

equipment. These requirements have been laid down bearing in mind the risk<br />

factors based on available data. Additional specific safety requirements for<br />

specific pieces of playground equipment are specified in subsequent parts<br />

of the standard.<br />

Reference number 7647<br />

New Zealand handbook, general playground equipment and surfacing<br />

handbook - SNZ HB 5828.1: 2006.<br />

Wellington, Standards New Zealand: 2006.<br />

A guide for playground owners and operators to the New Zealand Standard<br />

for playground equipment and surfacing (NZS 5828: 2004). New Zealand has<br />

traditionally had one of the highest playground injury rates in the world. This<br />

handbook and the following handbook are intended for use with NZS 5828:<br />

2004 to help reduce these rates by presenting relevant, useful information in<br />

everyday terms.<br />

Reference number 8510<br />

New Zealand handbook, supervised early childhood facilities -<br />

playground equipment and surfacing handbook - SNZ HB 5828.2: 2006.<br />

Wellington, Standards New Zealand: 2006.<br />

A guide for playground owners and operators of supervised early childhood<br />

facilities to the New Zealand Standard for playground equipment and<br />

surfacing (NZS 5828 : 2004), this handbook is intended to assist people<br />

working specifically in supervised early childhood facilities licensed under<br />

the Education (Early <strong>Child</strong>hood Centres) Regulations 1998.<br />

Reference number 8511<br />

Contact us<br />

If you are interested in any of these items or the topics<br />

mentioned please contact the Information & Resource Centre<br />

on (09) 631 0724 or infocentre@safekids.org.nz. You can<br />

also ask to be put on the emailing list for KidsInfo Bulletin,<br />

our bulletin of selected child injury prevention-related items<br />

added to our collection (emailed out every two months). Our<br />

database can also be searched online at www.safekids.org.<br />

nz. We are always pleased to help with all your child injury<br />

prevention enquiries.<br />

12 www.safekids.org.nz<br />

<strong>Safekids</strong> News: June 2010 Issue No 49

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