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Degrees by Universities and Business Schools 

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and internationally 

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2 

ESERP Honorary Degree 

Personalities awarded the Honorary 

Degree, the highest award of ESERP. 

This Business School and University 

Foundation annually grants the 

Honorary Degree, maximum prize, 

which is awarded to personalities 

committed to research, culture, 

academics and social and 

political areas, both nationally 

and internationally. The awarded 

personalities are named with the 

position they held while accepting the 

prize: 

1. His Majesty The King of Spain, 

Don Juan Carlos de Borbón 

2. Secretary General of the Partido 

Popular and Ex-Vice President of Spain , 

Don Mariano Rajoy 

3. President of Spain, Don José Luis 

Rodríguez Zapatero 

4. President of the Generalitat de 

Catalunya, Don Artur Mas 

5. President of the Community of 

Madrid, Doña Esperanza Aguirre 

6. President of Spain, 

Don Felipe González Márquez 

7. President of Chile, 

Don Ricardo Lagos 

8. Nobel Prize of Literature, 

Don Camilo José Cela 

9. Founder and President of the Vicente 

Ferrer Foundation, 

Don Vicente Ferrer 

9 

6 

1 

3 8 

7 

4 

5 

Index 

4 Welcome to ESERP 

5 ESERP Presentation 

5 Campuses 

5 Academic and Research Skills 

5 National and International Publications 

5 Continuous Improvement and Updating 

5 Discussion Forums and Meeting Point 

5 Social Action 

5 Honorary Degree 

5 Employment bureau 

6 Barcelona 

8 Madrid 

10 International Eminent Professors 

who have visited recently 

11 Principles 

11 Academic Team 

11 Educational Project 

11 International Students 

11 Institutional Synergies 

11 ESERP Philosophy 

12 Founding Presidents 

12 Edward Louis Bernays Freud 

12 Sam Black 

12 José Luis Barquero Garcés 

13 ESERP Background 

13 History of ESERP from 1881 to the present. 

13 Creation of the first institution 

13 Some selected distinguished students 

13 Ninetieth anniversary 

13 Celebration of the centenary 

13 The Pro-centenary Commission 

14 Presidents of the United States of 

America and the General Director 

of ESERP Business School 

15 Competitive advantages of studying 

at ESERP 

16 Why ESERP 

17 ESERP Student Community 

18 Excellent Employment Bureau and 

Career Opportunities 

18 For Students 

18 For Companies 

18 Employment Bureau Platform 

18 Executive Manual for Employment Search 

18 Employment Forum 

19 Participating Companies 

19 Students & Alumni Services 

20 Collaborating Companies 

22 ESERP Graduation 

24 Ranking and Accreditations 

24 Ranking of ESERP The School of Business 

and Social Sciences 

24 Quality Recognitions and Standards 

25 Collaborative Agreements 

26 From learning to leading 

26 Quality and Academic content 

26 Master Objectives 

26 Methodologies used 

28 Academic Agreements and Official 

Certificates 

30 Faculty Members and Collaborators, 

the best Experts and Executives in 

action 

30 Faculty profile 

30 National visiting professors 

30 International visiting professors 

32 Research Department 

34 MBA - Master in Business 

Administration 

34 Programme structure 

35 Degree Obtained 

35 International University Credentials obtained 

35 Professional Opportunities 

35 Abilities upon finishing the Master 

35 General Information 

36 Master in Marketing Management 







38 Master in Business Management 







40 Commemorative Album, 25 th 

Anniversary of ESERP Business 

School 

42 ESERP, close to people 

42 Solidarity Projects 

Index MBA & Masters 3 

43 Honorary Degree Institutional, 

Multinational and Associated 

Partner Enterprises

4 MBA & Masters Welcome to ESERP MBA & Masters 5 

Welcome to ESERP 

• Urban campus in the centre of 

Barcelona 

• International and cosmopolitan 

atmosphere, with students from 

the five continents 

• National and International 

employment bureau recognised 

in all the country. The best 

companies make appointments 

in ESERP 

• Eminent professors 

• Proven reputation for 

excellence 

• A range of options and 

programme flexibility 

• Forming leaders who mark a 

difference 

• More than a quarter of a 

century at the service of society 

and teaching 

ESERP Presentation 

ESERP is a Business and Social Science School with recognized prestige 

of service for society, both nationally and internationally. Officially 

authorized to teach both undergraduate and graduate education, ESERP 

has over 25 years of teaching experience and is the development and 

continuation of the San José School, founded in Barcelona in 1881. 

Campuses 

ESERP has campuses in Madrid, Barcelona and 

Palma de Mallorca, and is associated with schools 

in Alcalá de Guadaíra, Seville, A Coruña and 

Palma de Mallorca, also with some of the most 

prestigious Business Schools of national and 

international Universities. 

Academic and research skills 

Due to its academic and research projects ESERP 

has a committed faculty team, with excellent 

expertise both in teaching and in the specialized 

area of knowledge which is taught. ESERP has an 

executive team with highly qualified and important 

personalities from the academic, scientific, 

economic and cultural world. 

National and international publications 

ESERP has published different articles in 

magazines of academic context, in various 

editorials such as; Mc Graw Hill, Deusto, Planeta, 

Gestión 2000, Lexnova, Amat Editores and 

Editorial Furtwangen. ESERP also has several 

publishing collections, including the “Colección 

Management ESERP” developed by Harvard 

Business-Profit and Profit-Wharton Publishers. In 

addition ESERP, through its research team, has 

published articles in several scientific journals. 

Continuous improvement and updating 

Utilising modern teaching methodology through 

the research and development of both theoretical 

and practical analysis of business reality has 

allowed ESERP to significantly increase the 

resources devoted to research, which has 

resulted in a significantly increased number of 

diverse publications produced by professors and 

academics of the school and the quality of the 

actual publications. 

Discussion forums and meeting point 

ESERP has become a meeting point for 

debating different social realities determining 

socioeconomic, cultural and technological 

tendencies, nationally and internationally. Through 

the contents offered in its Bachelor and Master 

Programs and within Conferences and Debate 

Forums held at ESERP where professors of 

ESERP, as well as entrepreneurs and executives 

of the major organizations of public and private 

sectors and those of our associated universities 

come together. 

Social action 

The many choices ESERP offers are in deep 

connection with the ethics and morals it promotes 

including hard work, dedication and overcoming 

daily challenges which are felt to be the 

necessary tools for Executive Directors in modern 

enterprises. 

ESERP’s social involvement is in harmony with its 

ethical and moral values that were present within 

the mission of the school and are still a part of 

its reason for participating with other permanent 

Foundations, NGO´s and other associations in 

social projects. 

Honorary Degree 

Since its foundation ESERP grants the “Honorary 

Degree”, the maximum academic prize, honouring 

important personalities and institutions. Some 

of the most important ESERP Honorary Degrees 

have been awarded to The King of Spain, 

Presidents of Spain, Presidents of Autonomous 

Communities, Nobel Prizes and recognized 

professionals in academic, entrepreneurial, 

financial and cultural areas. 

Employment Bureau 

The ESERP University Foundation, sensitive to 

work placements and the professional career of 

its students, organises two annual Employment 

Forums in each of its campuses. Allowing 

students, alumni and the most important national 

and multinational companies to meet and work 

together.

6 MBA & Masters MBA & Masters 7 

Barcelona 

ESERP, one of the leading Business Schools in Spain. 

Barcelona: home of fascinating 

museums, art galleries, 

exhibitions, all in a modern 

environment 

Barcelona, the most important industrial city of Spain, 

is also the most cosmopolitan and touristic one.

8 MBA & Masters 

Madrid 

ESERP, one of the leading Business Schools in Spain. 

Madrid, cultural city and capital 

of Spain, is also an important 

European financial landmark. 

Photograph assigned by Madrid Tourism 






Madrid: home of fascinating museums, art galleries, 

exhibitions, all in a modern environment. 

Photograph assigned by Madrid Tourism Photograph assigned by Madrid Tourism 

MBA & Masters 9 



Photograph assigned by Madrid Tourism Photograph assigned by Madrid Tourism 

Photograph assigned by Madrid Tourism

International Eminent 

Professors who have visited 

recently 

1. Prof. Dr. Christine E. King 

Rector, Staffordshire University. 

United Kingdom. 

2. Prof. Dr. Robert Richert 

Professor of Economy and 

Multiculturalism. Faculty of Business 

and Economics - University of Applied 

Sciences of Schmalkalden. Germany. 

3. Prof. Robert William Peter 

Curtis Director of Learning, Teaching 

and Academic Developments 

Department. Staffordshire University. 

United Kingdom. 

4. Prof. Dr. Frances Hill Executive 

MBA Programme Director. Queen’s 

University Management School. 

Queen’s University. Belfast, United 

Kingdom. 

5. Prof. Dr. Manfred Herbert 

Business and Labour Law Professor. 

Faculty of Business and Economics 

- University of Applied Sciences of 

Schmalkalden. Germany. 

6. Prof. Dr. Geert W.J. Heling 

Professor of Organizational 

Behavior. MSM Maastricht School of 

Management. The Netherlands. 

7. Prof. Dr. Leo Lannen General 

Director. IFMEC International Facility 

Management Expert Centre. 

The Netherlands. 

8. Prof. Dr. Jan Van Dalen 

Professor of Supply Chain and 

Strategic Management. MSM 

Maastricht School of Management. 

The Netherlands. 

9. Prof. Jan H. Melsen MBA 

Instructor and Professional Trainer 

in Management, Communication and 

Leadership. European Communication 

School. France - Belgium. 

10. Prof. Dr. Manuel Medina 

Elizondo Director of Investigation 

and Postgraduates. Autonomous 

University of Coahuila. Mexico. 

1 

3 

5 

7 

9 

2 

4 

6 

8 

10 

Principles 

ESERP is an academic institution of international character of more 

than 25 years whose teaching vocation has its origins in the year 1881 

in the San José School of Barcelona. With responsibility to its students 

and sensitive to social, economic and cultural environments, our basic 

objective is to provide the best teaching, training the professionals of 

the future at the highest theoretical-practical level. 

Academic Team 

The team which make up this institution; 

professors, academic researchers and staff, 

is the main key to its excellence, together 

with their pedagogical research and scientific 

congresses. 

Educational Project 

The educational project is our reason for being, 

as well as the training of professionals who are 

highly qualified as people and also ethically and 

intellectually, developing all of their personal and 

professional abilities. 

International Students 

At the present time, ESERP has students of more 

than 50 distinct nationalities, making it a plural, 

global and highly international school. 

Institutional Synergies 

Throughout its history, ESERP has added and 

continues to add institutional, academical, 

business, social and cultural synergies in order to 

offer the highest quality to its students. 

ESERP Philosophy 

LThe philosophy of ESERP is based on work that 

is done well and the service of those involved with 

the institution, be they students, staff or others 

who are implicated. 

As much the students as the staff of the institution 

acquire ethical, social and academic commitments 

coherent with the philosophy of the school: 

• Responsibility 

• Effort 

• Integration 

• Motivation 

• Respect 

Principles MBA & Masters 11 

The spirit of overcoming, work and dedication 

offered is the essential base for the training of 

managers in the modern company. 

ESERP is commited to the present and the future, 

forming leaders who mark a difference.

12 MBA & Masters Founding Presidents 

Founding Presidents 

Edward Louis Bernays Freud 

United States of America 

Doctor Edward Bernays Freud was an academic 

and scientist dedicated to the research of the 

social sciences and its application for companies; 

fruit of his work as a Consultant he created and 

defined the profession of Public Relations, giving 

this an academical, theoretical and practical body. 

In the year 1923 he was the first to publish a work 

on Public Relations and to give classes on said 

discipline at the University of New York. He gave 

birth to a profession specialised in understanding 

the public and interpreting them as its clients to 

be able to persuade them, thus benefiting both 

parties. 

As a consultant he was described by the 

magazine Life as one of the most influential 

people of the 20th century. He assessed 

clients as Presidents of the United States, such 

as Coolidge, Wilson, Hoover, Eisenhower, 

Carter, Reagan and Bush; businessmen such 

as Rockefeller, Edison and Ford, the most 

important companies in the sectors of petroleum, 

construction, jewelery and arms. He directed 

important campaigns for governments in distinct 

countries. He refused to work for Franco, Hitler 

and Somoza. 

Academically he graduated as an engineer from 

Cornell University and was awarded the title of 

Doctor by distinct Universities of the world which 

recognised his contributions to the scientific 

discipline of Public Relations. 

He was the author of 20 books and more 

than 1500 articles, his contributions are 

an international reference in all areas of 

communication, industry, education, culture and 

politics. 

Sam Black 

United Kingdom 

Professor Sam Black was a great Academic, 

Researcher and Scientist and also an important 

Business Consultant, the European pioneer in 

the area of Social Sciences in the speciality of 

Marketing and Communication. 

His numerous works, publications and books and 

his scientific contributions led him to be bestowed 

with the title of “Sir” by Her Majesty The Queen of 

England. 

He was a professor at the University of Stirling, 

the College of Saint Mark and Saint John in 

Plymouth, the University of Alabama and the Xian 

University of Electronic Science and Technology. 

He was the President and founding member of the 

International Public Relations Association (IPRA). 

He was Director and member of the Institute of 

Public Relations of the United Kingdom. 

He was an award-winner from the International 

Public Relations Association (IPRA), the European 

Public Relations Confederation, the Nigerian 

Institute of Public Relations and the Institute of 

Public Relations and was awarded the Gold Medal 

by the Arab Public Relations Society. 

José Luis Barquero Garcés 

Spain 

Professor José Luis Barquero Garcés is a scholar 

dedicated to the research and investigation of 

Economic, Financial and Business Sciences. Fruit 

of his work as a Researcher and Educator and 

as a Business Consultant, together with Edward 

Bernays and Sam Black he laid the foundations 

of what today is ESERP in 1986, under the 

auspices of the Colegio San José, founded in 

1881. Together with this a school was born which 

today has campuses in Madrid, Barcelona and 

Palma de Mallorca, associated through teaching 

agreements with some of the most important 

educational and research institutions in various 

countries of the world. 

Academically, he is a Ph. D. by the Faculty 

of Legal and Economic Sciences -UCJC-, he 

graduated in Economic Science from the 

University of Barcelona, has a Master in Business 

Administration and Management from ESADE 

and later graduated in Management from Indiana 

University. 

He is the author of numerous works, 

compendiums and articles on Economic and 

Financial Science. 

ESERP Background 

Josep Segura Bayarri 

History of ESERP from 1881 to the 

present 

The educational vocation of ESERP dates back 

to 1881 in the city of Barcelona. Its earliest 

beginnings are found in the school which was 

then known as Colegio San José and its founder, 

the professor Josep Segura Bayarri, who was 

a teacher with great pedagogical and scientific 

rigour. 

From the hand of its founder, the School evolved 

generation after generation, always directed by 

the same family, with a great tradition based 

on the teaching vocation, a saga of professors, 

teachers and pedagogues of recognised prestige 

which, during six generations and after 130 years 

up to the present has taught more than 20,000 

alumni. 

This leads us to ask the question; When did the 

change from school to higher education first 

occur? To answer this question we must go 

back to the 20th century, to the year 1950, 

when the Public Administration authorised that 

students were able to study the higher education 

of Commerce and Trade Expertise and later 

that of Professor of Trade and Commerce, with 

these moments being the birth of what would 

later become the School of Business and Social 

Science ESERP in Barcelona and Madrid in the 

year 1986. Its first Presidents were eminent 

professors and researchers, the Spaniard José 

Luis Barquero Garcés, the Englishman Sam Black 

and the North-American Edward L. Bernays Freud. 

Creation of the first institution 

The San José School was developed in 1881, 

at an important time for Barcelona. The same 

year Carlos and Bartolomé Godo founded the 

La Vanguardia newspaper, which celebrated 

its 130th anniversary in the year 2011. But it 

would be in 1883 when the first graduation of 

registered students by the founder Josep Segura 

Bayarri was to take place in the city of Barcelona, 

Ronda de San Pablo number 29. Five years later 

and coinciding with the Universal Exposition of 

Barcelona, joined with the reputation and good 

work of Josep Segura Bayarri, the school moved 

to the newly constructed neighbouring building 

and in this way converting itself into a school for 

future graduates. 

It would be from the year 1908 when it began to 

be known by the name of “L’Antic Col.legi Sant 

Josep”. The scientific work of research together 

with scientifically tested pedagogical models 

and tangible results allowed the work to near 

perfection, thanks to the educational framework 

selected by Josep Segura Bayarri, who only “lived 

because of and for teaching”. 

Some selected distinguished students 

As a sample of this full dedication, alumni of the 

school who, over time and with this teaching as 

a base, became prominent men in the city of 

Barcelona are intellectuals such as Ferran Boter 

i Mauri, who was a lawyer, economist, professor 

and deputy mayor of Barcelona; the Escorsa 

brothers, important industrial owners of the 

Escorsa Foundations; Josep Nogué Masó, who 

was spokesperson of the Artistic Monuments 

Commission of Barcelona and member of the 

San Fernando Academy; Emili Freixas, eminent 

professor of the School of Arts and Trades of 

Barcelona “La Llotja”, draftsman and author of 

reputable anatomy books; Emili Bosc Roger, an 

artist specialising in oil paintings and drawing, 

he was awarded for the quality of his work by 

the “Ajuntament de Barcelona”; Enric Borras, 

an artist specialising in interpretation and a 

genius on stage; Joan Dotras Villa and Jaume 

Mestres, both maestro composers; Jaume 

Miret, composer, musician and baritone; Conrad 

Giral, singer at the Liceu; Joan Maso Llorens, an 

important businessman in the area of hostelry, 

attorney of the Courts. And in this way we could 

ESERP Background MBA & Masters 13 

continue to the present, with an interminable list of 

businesspeople, politicians and scientists. 

Ninetieth anniversary 

On the 6th of October 1973 new installations 

were opened and blessed, coinciding with the 

90th anniversary of the school. 

On the 15th of October 1973 a procession of 

fifteen buses and hundreds of cars travelled to 

Montserrat to give an offering of the School’s 

flag, which had accompanied us during ninety 

years of teaching history, handing it over to 

the Benedictine Community and which is today 

ardently kept in the Monastery. 

Celebration of the centenary 

With the motive of commemorative acts of the 

Centenary 1883- 1983 a retrospective exposition 

of memories, photographs, diplomas, books, 

prints, drawings and other items was held from 

the 9th to the 14th of May, 1983. On the 12th 

of this same month a conference took place, 

overseen by Sr. Prof, Don Antonio Goixens i 

Duch, permanent member of the Royal Academy 

of Economic and Financial Sciences of Spain 

and Professor of the Higher Education School of 

Mercantile and Business Studies of Barcelona. 

On the 15th the graves of the professors Josep 

Segura Bayarri and Joan Verge were visited and 

floral acts and prayers were held together with 

a solemn Mass of thanks. The commemorative 

plaque can be seen in the new installations of 

Ronda San Pablo. 

The Pro-centenary Commission 

This Commission was carried out by the 

professors Maria Angeles Verge Aldana, Josep 

Surroca i Fernández, Francesc Soriano i Sanchos, 

Juan Prats i Lario, Carlos Salazar i Muros, Antonio 

Gilabert Corbalan, Manuel Ribes Martinez, Enric 

Vicente i Sarradell, Maria Roig, Magdalena Mas i 

Lopez and Antonio Cabrero, amongst others.

1. President of the United 

States of America and 

Nobel Peace Prize Jimmy 

Carter and the General 

Director of ESERP. 


States of America Bill 

Clinton and the General 



States of America George 

Bush and the General 


YEAR 2011 

YEAR 2005 

YEAR 1998 

1 

2 

3 

Competitive advantages of 

studying at ESERP 

Thanks to its experience and prestige, ESERP is 

considered as one of the best Business and Social 

Science Schools in channels the country according 

to several rankings and media, offering its students 

a highly specialised learning environment in each 

Career and Reputation 

ESERP Master Programmes allow students to 

combine professional life with their academic 

challenges, strengthening leadership abilities 

to take decisions strategically, timely and 

effectively. 

Studying a Master at ESERP means a complete 

change of perspective, a change both in the 

professional and personal path of the student: it 

involves prestige, learning strategically to make 

business decisions; it also means being supported 

by scientific knowledge and practical perspective. 

ESERP motivates changing and innovation, both 

for students and for community. All of this helps 

us to improve and consolidate our professional 

career and personal prestige. 

Networking 

ESERP students will have contact with top faculty 

staff, some of the most important executives 

nationally and internationally, all working for 

global companies. You will have the opportunity 

to experience multiculturalism while at ESERP, 

thanks to the international student community, 

with more than 50 different nationalities. Teachers 

and students will introduce you to an important 

network of professional and entrepreneurial 

contacts. 

Faculty Members 

ESERP has a highly specialized teaching staff, 

characterized by its proven experience in the 

different specialization areas. They all are part of 

the top executive positions in the major national 

and international companies. This leads to total 

expertise in the subjects with a practical approach 

that puts together operation and reality. The 

academic staff deliver sessions with the most 

modern teaching methods. 

Through applied research, the publishing of 

books, articles in scientific journals, case studies 

and technical notes, our staff combine teaching 

with their executive positions in the entrepreneurial 

world. 

Providing an International Perspective 

Because ESERP recognizes the importance of 

internationalization, the programmes delivered 

include a global perspective, where education 

is completed by international lectures and 

conferences, with visiting professors from top 

universities from all over the world, giving the 

student the opportunity to have an international 

vision of emerging trends. 

Technology, Innovation and Education 

ESERP is the top Business School in technological 

innovation applied from education to the 

entrepreneurial world. The student has access to 

the technological platform developed by the best 

experts to boost the students learning process. 

Students will be able to explore this platform from 

any part of world, developing diverse modules 

from the Masters. 

Research 

Professors and researchers of ESERP have 

published articles in scientific journals such as 

the International Administration and Finance 

Institute for Business and Financial Research 

and the Buenaval Scientific Magazine for Social 

Research, as well as books of distinct publishers; 

The American Mc Graw Hill; the Spanish Deusto, 

Planeta, 2000 Management, Lexnova, Libertarias, 

Amat Editors, Editorial Furtwangen; Diel Russian, 

Portuguese and Porto Publishers English 

Staffordshire University. 

The research of professors of ESERP has been 

awarded by the Institute for Business and Finance 

Research in “The Global Conference on Business 

and Finance” with the award for best research 

“Outstanding Research Award.” 

Business Problem Solution through 

ESERP Applied Methodologies 

Learning through case studies and simulation 

methodology of AICAN® Immediate 

Implementation of Business Knowledge and 

Competitive advantages of studying at ESERP MBA & Masters 15 

of the Masters and with a quarter of a century as a 

Business School, and as the continuation of the San 

José School, founded in 1881, now celebrating its 

130th anniversary. 

the “Balanced Scorecard”-Picture of Integral 

Control-, allow the student to be able to manage 

and effectively lead any business department, 

as well as to provide strategic decision-making 

processes. 

International Scientific Congresses 

Each year ESERP organises international 

scientific congresses in its Madrid and 

Barcelona Campuses in which public and private 

institutions, multinationals and leading sectorial 

consultants collaborate, bringing the latest 

trends and knowledge of Management in the 

areas of strategy, human behaviour, commercial 

marketing, financial markets, RSC, tourism, luxury, 

entrepreneurship, and public relations, amongst 

others. www.eserpcongress.com 

Development and Professional 

Improvement 

The Master contents delivered by ESERP, allow 

the students to improve their professional and 

personal career plan, generating and creating 

potential business opportunities through the two 

employment forums which are annually organised 

and the employment bureau. 

Student Preparation to Generate 

Business Growth and Social Wealth 

ESERP generates a direct improvement for 

the student, not only motivating an increase of 

productivity but also generating growth and wealth 

for the companies and for society.

16 MBA & Masters Why ESERP 

Why ESERP 

ESERP School of Business and Social Sciences promotes knowledge, 

understanding and interaction among the different social, economic, 

educational and business agents. It does not only offer a promise of 

research or a solution to the analysis of the global situation, but also a 

generating motor of new ideas, including international perspectives and 

the new paradigms in the diverse areas of knowledge. 

ESERP offers a wide variety of scientific 

disciplines, with international reputation and 

prestige. 

It does not only search for the highest standards 

so that the new generation of executives have 

the opportunity of making business decisions, 

but ESERP also assures that the practical work 

carried out in the diverse specialist areas has a 

real impact on society. 

The fundamental theories and the most innovative 

technological tools are explored, and each idea is 

taken to implementation so that it has a positive 

effect on the global community. 

The location of ESERP is a fundamental part of 

its identity. When a student chooses ESERP they 

do not only choose to convert themselves into an 

alumni of one of the most prestigious educational 

institutions at national or international level, but 

they also choose a place in which they can grow, 

both personally and professionally, during their 

stay. 

The campuses of ESERP are cosmopolitan, they 

stimulate growth and development, boosting and 

fostering the inclusion of students as an important 

part of a multicultural society. 

ESERP offers students the chance to participate in 

the most important challenge: the understanding 

of society through the various points of view which 

come from diverse nationalities, experiences and 

ideologies, giving a wider vision at the moment of 

defining strategies. 

If you are looking to welcome the stimulus 

of innovative ideas, scientific knowledge and 

executive strategies, all in the environment of an 

international and modern city which promotes 

change then ESERP is the choice. 

ESERP Student Community 

Whoever chooses ESERP chooses to experience an active and varied 

programme. The structure of these programmes emphasises the 

thoroughness and need for effort on the part of the student, always 

taking into account their opinion and points of view. 

The student community of 

ESERP is composed of more than 

3,000 students and more than 

20,000 alumni 

It is extremely varied, with students from more 

than 50 different countries. This heterogeneity 

results in that the global and international coming 

together of intellectual growth and academic life in 

ESERP is difficult to compare. 

Geographical origin of the class of 2011-2012 

Africa 3,43% 

America 18,74% 

Asia 4,27% 

Europe not including Spain 11,04% 

Oceania 1,22% 

Spain 61,3% 

The titles of ESERP are internationally recognised. 

The School is necessary for the labour market. 

Our titles are searched for at employment forums 

and soon after graduating from the School many 

are integrated into the labour market or find a 

change of job immediately. 

If you are the type of student or executive who 

likes challenges, be they social, intellectual or 

personal, then ESERP is your Business School. 

ESERP Student Community MBA & Masters 17

18 MBA & Masters Excellent Employment Bureau and Career Opportunities MBA & Masters 19 

Excellent Employment Bureau 

and Career Opportunities 

Modern businesses are demanding improvements and constant 

adaptation to the Global Markets: a training process for professionals 

that everyday becomes more specialized. 

When ESERP students complete the programme 

they will be ready to provide answers to the 

changing needs of a company, and to face the 

competitiveness within markets, filling senior 

positions in managerial areas of the company, as 

well as in the organization’s different executive 

departments. 

ESERP is in permanent contact with prestigious 

Companies, Organizations, Institutions and Human 

Resources Consultants to introduce its former 

and current students, to give them the chance to 

find the professional career that fits their profile 

the best in the sector they consider the most 

motivating for them. 

Among the services that are offered by the 

Employment Bureau we can highlight: 

For Students 

• Employment Bureau Platform. 

• Advice on professional trajectory and career 

development. 

• National and international job offers. 

• Statistical employment information. 

• Coaching. 

• Information in all the areas of national and 

international companies. 

• Access to specialized internships. 

• Specialized bibliography. 

For Companies 

• Employment Forum. 

• Company introduction at ESERP. 

• Training agreements. 

• Selection, channelling and introduction of the 

most suitable candidates for job positions. 

Employment Bureau Platform 

Students and ex- alumni of ESERP have a 

specialized platform with the latest technology 

to promote networking and expanding social 

networks to change or find new employment. 

Students may access the Job Bank, which 

provides daily national and international job offers 

and notifies of job offers for prominent positions 

in companies around the world. 

This platform also includes services for former 

students who may use it as a networking tool as 

it details Alumni Association events and benefits 

for members of the Association including training, 

information on publications and promotions with 

partner companies. 

Executive Manual for Employment 

Search 

The Careers Department, after a quarter century 

of experience in the selection processes and the 

needs of the modern company has published 

a book entitled “A Manual for Executive Job 

Search.” By using this manual all our students 

and ex alumni can obtain an excellent knowledge 

of the tools needed for job searches nationally 

and internationally, and enhance their levels of 

success. 

In a highly competitive environment it is necessary 

to be prepared to find a good job. The results 

of this Manual have been confirmed by the 

Department, who allow the participation of all who 

are in the process of searching for employment 

with the highest possibilities of success. 

Employment Forum 

The ESERP University Foundation, sensitive to 

work placements and the professional trajectory 

of its students, organise two annual Employment 

Forums in each of its campuses. 

In the Employment Forum,of the academic 

year 2011-2012, 60 companies from 20 

different sectors participated along with 

500 candidates from 15 specialities and 

more than 5,000 Speed Networkings were 

carried out. 

This date constitutes a meeting point between 

the business world and the university, moving 

students and alumni closer to top institutions and 

national and multinational companies from a wide 

variety of sectors. This makes the Employment 

Forum a unique event. 

The students and alumni of ESERP Business 

School who are searching for employment have 

the opportunity to present their curriculums and 

promote their candidacy to Head Hunters or 

Personnel Managers, having the possibility of 

joining actual or future selection processes of the 

participating companies as much as with a fulltime 

contract as with an internship. 

The participating companies explain their selection 

policies, the most wanted professional profiles, 

professional development in the company, their 

corporate culture and their activity through a 

direct interview or by Speed Networking. 

The participating companies in the ESERP 

Employment Forum belong to the following 

sectors: 

• Food Industry • Auditors 

• Banking • Automobile industry 

• Publishers • Pharmaceutical 

• Catering • Infrastructure 

• Estate Agents • Human Resources 

Participating Companies 

Some of the companies and institutions which 

participate in the Employment Forum are: 

Accenture • Acción Grupo Consultor • Acn • 

Adsenzia • Amaris Group • Antal • Areas • 

Arenalia • Atrapalo • Avb Segurlegal • Axpe 

Consulting • Axxon • Banco Mediolanum • 

Barcelona Activa • B Hotel - Soho Hotel • 

Bodaclick • Crowe Horwath • Diagonal Links 

- V&N Cellars • Equacat • Equifond Auditores 

• Eurostars Hotels • Formació I Treball • 

Fundación Theodora • Gevicar - Gentlemendrive 

• Glaxosmithkline • Global Risk Professionals 

• Groupalia • Grupo Catalana Occidente • 

Grupo Intermundial • Hays • Help Events • 

Hm:Integra • Hotel Arts • Hotusa • Iinewyork 

• Inditex • Industrias Mateu • Intermon Oxfam 

• Karpa Marketing Group • Kudial • Manpower 

• Mapfre • Nestle • Nh Hotels • Phillip Morris 

• Pronovias • Prosegur • Randstad • Ray 

Human Capital • Room Mate • Sapientis • 

Seat • Sntalent • Stop Pinchazos • Syl • 

Talent Recursos Humanos • Travel Work • You 

Barcelona • Workea 

Students & Alumni Services 

• Active Job and Placement Department. 

• Personalized advice to the student through 

coaching and mentoring. 

• International Relationships and Exchanges. 

• In business training. 

• Business creation and viability of projects. 

• Guidance on professional and career paths. 

• New publications, books, magazines and 

specialized publications. 

• Publication of ESERP research. 

• Technological learning through audio-visuals 

(podcast). 

• Alumni Association and Ex Alumni Association. 

• Vocational and Educational Portal. 

• Wi-Fi Zone in all facilities. 

• Conferences, Seminars and Courses of high 

specialization. 

• Marquee-terrace and Coffee-break. 

• Daily newspapers, electronic magazines and 

journals. 

• Specialised library. 

• Meeting and Conference rooms. 

• Workcenter.

20 MBA & Masters Collaborating Companies MBA & Masters 21 

Collaborating Companies 

EDITORIALS, COMMUNICATION AND 

ADVERTISING AGENCIES 

3 PLUS • 55 COMUNICACIÓN • ACCIONES DE MARKETING EHS 

BRANN • ACP THOMSON • ACTIVE INTERNET CONSULTING 

• AGENCIA EFE • AGENCIA EXCLUSIVE • AIG EUROPE • ALFA 

EVENTOS Y PROTOCOLO • ALTA EFICACIA • ALTEROCIO COMU- 

NICACIÓN Y EVENTOS • ANIMATIC PRODUCCIONES • ANIXTER 

ESPAÑA SOC. UNIPERSONAL • ANUNTIS SEGUNDA MANO • 

APPLE TREE COMUNIACIONES • ARTEN GRAFICAS • ATP GRU- 

PO DE COMUNICACIÓN • AVANZZA • BACK TO BACK • BASSAT 

OGILVY • BELSO • BEST RELATIONS • BODACLICK • BRAND 

COMUNICACIÓN • BURORED • BURSON MASTELLER • C 25 GIB- 

SON TIME • CANAL BARÇA • CANAL CV • CANAL GOLF • CANAL 

MEDIA • CARAT ESPAÑA • CARROTS COMUNICACIÓN • CITGATE 

SANCHIS • COMANDO QUATTRO COMUNICACIÓN • CMG • CMT 

ESPAÑA • COM-RADIO • COMTEL QUALITY • COMTELIA CON- 

SULTING • COMUNICACIÓN EMPRESARIAL PORTER NOVELLI • 

COMUNICACIÓN SCENIS BARCELONA • COMUNICATIVA EVENTS 

• CONVOCA • COSEPRO • CREO SPAIN • CROSSWORLD • DAN- 

TEX GROUP • DEC COMUNICACIÓN • DELFIN GROUP • DELVICO 

RED CELL • DEQUATRO • EDELMAN SPAIN S.A. • EDICIONES 

ARIBAU • EDICIONES B • EDICIONES CONDE NAST • EDICIONES 

ELECTRÓNICAS • EDICIONES PELDAÑO • EDICIONES SOCIALES 

• EDITORIAL INDEX BOOK • EDITORIAL PLANETA • EL 9 • ELBA 

TRAVEL & GO • ELIPSE INICIATIVAS • EL PRAT COMUNICACIÓ 

• ELIPSE • ENJOY • EQUIPO SINGULAR • ESTILISMOS DBCN • 

EURO RSCG WORLDWIDE • EVORA MARKETING • FAUNIA • FIC- 

TIO COMUNICACIÓN • FLAIX TV • FORTRA MARKETING • FRENCH 

INTERNACIONAL SOURCING Y CONSEJEROS ASOCIADOS • FURT- 

WANGEN EDITORES • GDA PRO • GESTIÓN DE PUBLICACIONES 

Y PUBLICIDAD, S.L. • GLOBAL EVENTS ID CORPORATION, S.L. • 

GLOBALY • GOURMET RESTAURANT MARKETING S.L. • GRUPO 

AGR • GRUPO ARAN • GRUPO COLOMER • GRUPO EDITORIAL 

UNEDISA • GRUPO ENSAMBLE • GRUPO EXCLUSIVE • GRUPO 

RECOLETOS • GRUPO ZETA • HAVAS SPORTS, S.A. • HERMES 

COMUNICACIÓ • HILL & KNOWLTON ESPAÑA • HORA NOVA • 

IBERIAN LEGAL GROUP S.L. • ICONO AZUL • IDEA PROMOCIONAL 

• IDEALIA • IGOCO TRADING CORPORATION • INCONDICIONALES 

SPORT INFORPRES • INFORMACIÓN Y CONTROL DE PUBLICA- 

CIONES, S.A. • INGENIA MARKETING Y COMUNICACIÓN S.L. • 

JCDECAUX • KETCHUM SEIS PUBLIC RELATIONS • LA ESFERA 

DE LOS LIBROS S.L. • LEBEN • LOCALIA • LOOK & ENTER 

MADRID • LOREM IPSUM • LOS ARCOS EDICIONES • LUIKE IBE- 

ROAMERICANA DE REVISTAS • LV CINCUENTA Y CINCO • MAC 

COMUNICACIÓN • MADDOCK SPORTS • MARCO COMUNICACIÓN 

• MEDIA EDGE: CIA • MEDIAPUBLI MK • MC EDICIONES • MCI 

GROUP • MEDIA PLANNING GROUP, S.A. • MEDIAPRO • MORI- 

LLAS BRAND DESIGN • MR COMUNICACIÓN • MUSICAM • OGILVY 

ONE • ONDA RAMBLA • PIXEL PUBLISHING • PLAYCOMNET • 

PLURAL ENTERTAINMENT • PORTER NOVELLI • PROMO PRESS • 

RACC CLUB • RADIO ESTUDI ESPLUGUES • SAATCHI&SAATCHI, 

S.L. • SOGECABLE • SOGUES COMUNICACIÓN • TALKCOM • 

TELECINCO • THINK SMART • TV ESPLUGUES • ULLED COMUNI- 

CACIÓN • UNICO CONGRESOS Y EVENTOS • VIA INTERNACIONAL 

(REVISTA DE TURISMO) • WOW TIME MEDIA • WUNDERMAN • 

YOUNG & RUBICAM • ZED WORLDWIDE • 

CONSULTING, AUDIT AND BUSINESS 

MANAGEMENT 

ACTICOM • ADUNAS • ADVANCED NETWORK CONSULTING • 

ADVICEN CONSULTORES • AECOC • AHT CONSULTING • ALAR- 

CÓN & ESPINOSA CONSULTORES • ALTRAN INNOVACIÓN • 

AMEN CORNER • ANTARTIDA SOLUCIONES • ASESORÍA LABO- 

RAL Y FISCAL • ASESORIA VALLEJO • ASOCIACIÓN BIENESTAR 

Y DESARROLLO • ATTEST SERVICIOS EMPRESARIALES • AUXIDI 

CONTABLES & CONSULTORES • AXIS GRUPO CONSULTOR • 

BARCELONA VIRTUAL • BCN CONSULTORES • BELSER CON- 

SULTORS • BENEFIT CONSULTING • BLC CONSULTORES • BHL 

WALK ADVISORS • BORMAN SPAIN • BOSCO & BOSCH ASOCIA- 

DOS • BRAVO & OROZCO • BREAK EVEN POINT • BUSINESS & 

CREATIVES • CASULÁ & ASOCIADOS • CATENON • CIBERNOS 

• CLAVE OUTSOURCING • CONENTO S.L. • CONSULTORES 

ASOCIADOS SL • CONSULTORÍA VILLACORTA • CONTROLLER 

AFFIRMA GRUPO • DE PABLO ABOGADOS • DELL COMPUTER 

• DELOITTE & TOUCHE • DIAGEO • E-MASCARÓ CONSULTING 

• ESBRATINA SERVICIOS, S.L. • ESTELA CARBONELL & ASSO- 

CIATS • EUROMANAGER • EUROQUALITY • EVERIS SPAIN S.L. • 

EYEE ESTUDIOS EMPRESARIALES • EXCELTIA • F INICIATIVAS • 

FITÉ ASESORES • GEIS CONSULTORES DE DIRECCIÓN • GRUPO 

RH ASESORES • HORWATH AUDITORES ESPAÑA S.L. • IBERIAN 

LEGAL GROUP S.L. • IDEAS AVANTGARDE • IGEXFIN 2002 • IMA- 

GOMETRICA DE DIFUSION Y MERCADOTECNIA • INFORMATION 

RESOURCES ESPAÑA • INGEXFIN 2002 • JDA GLOBAL RH SL 

• KPMG • LAURA VIDAL Y ACOCIADOS • LLAUDER ASESORES • 

MAERSK LOGISTICS • MARKET SPORT • MARMICK & MCKINZEY 

• MASTER CONSULTING • MC ASOCIADOS • NORMAN BROAD- 

BENT • NOVOTEC • PERSAPIA • PRICEWATERHOUSE COOPERS 

CONSULTING • RESTAURADORA DE MESONES S.L. • SCHOBER 

INFORMATION GROUP • TEA-CEGOS • TEXT 100 S.L. • TORMO Y 

ASOCIADOS • ÚNICA GLOBAL SERVICE • VISITBRITAIN • WEBER 

SHANDWICK • WELLINGTON • ZALOGAN 10 • 

BANKING, INSURANCES AND FINANCIAL 

SERVICES 

ACORDE CORPORATE • AGUIRRE NEWMAN • AHORRO CORPO- 

RACIÓN • AIM WARRANTS • AON GIL Y CARVAJAL • ATIS REAL 

AUGUSTE THOUARD • AVANTIS • AVIVA • AVRP AUDITORES • 

BANCA KUTXA • BANCA MARCH • BANCO BANIF • BANCO ES- 

PAÑOL DE CRÉDITO- BANESTO • BANCO ESPIRITO SANTO • 

BANCO INVERSIONES • BANCO SANTANDER CENTRAL HISPANO 

• BANCO ZARAGOZANO • BANDCAST • BANKIA • BANKINTER • 

BANQUE PSA FINANCE ESPAÑA • BBVA • BOURSORAMA SUC. 

ESPAÑA SELF TRADE BANK • BRICK • CAIXA BANK • CAIXA CATA- 

LUNYA • CAIXA GIRONA • CAIXA LAIETANA • CAIXA TARRAGONA 

• CAJA DE MADRID • CASER SEGUROS • CATALANA OCCIDENTE 

• CEGIMA • CUENA & ASOCIADOS • DEUTSCHE BANK • EURO- 

BANK • EUROBANK DEL MEDITERRÁNEO • G. MONEY BANK • 

GRUPO AXA • GRUPO DC • GRUPO GENERALI ESPAÑA A.I.E. • 

IBÁÑEZ & ALMENARA NEXUM • LA CAIXA • MAPFRE • MUTUA 

PREVISORA • REBISS ASESORES • RENAULT FINANCIACION • 

REPSOL S.A. • REYNOLDS INVESMENTS • SABADELL ASEGURA- 

DORA • SAFEI • SEBROKER • SERVIBROKER MULTISERVICIOS • 

VOLKSWAGEN FINANCE • WINTERTHUR • 

REAL STATE CORPORATIONS 

AUGUSTE-THOUARD • DETINSA • FPD SAVILLS ESPAÑA • INDEXA 

PROINVEST INMOBILIARIA • ISOLUX CORSAN • JOHNS LANG LAS- 

SALLE ESPAÑA • LARCOVI • TOP RURAL • UCI • VALLEHERMOSO 

TELECOM • 

HUMAN RESOURCES FIRMS AND HEAD HUNTER 

EXPERTS 

ACTUAL GRUPO • ADEAS RRHH • ADECCO • ALFA SEARCH • 

ALTA GESTIÓN • AXXON RECURSOS HUMANOS • BEST SEARCH 

CONSULTORES • BLC SELECCIÓN • BPPM • C.S.B. • DANUBI 

• DENBOLAN ETT • DEZELS • DIRECTA RECURSOS HUMANS • 

ESNET SELECCIÓN • EUROMANAGER • FLEXIPLAN • FORSEL 

GRUPO NORTE • FRANDIE STAFF • FUTURESTEP • GENERA • 

GENERA CONSULTORES • GLOBAL GROUP • GLOBAL RECRUI- 

TING • GRUPO EOG CONSULTING • GRUPO KONECTA • GRUPO 

LEA • GRUPO RB • HAY SELECCIÓN • HORECCA • HUMAN 

SOLUTIONS • HUNIVERS • HYBRIS CONSULTING • IHR CONSUL- 

TANCY • INSIDE BARCELONA • INTER LOGOS OUTSOURCING 

S.A. • IOR CONSULTING • KONSAC SEARCH • KTC&R GLOBAL 

SL • LABORMAN • MANPOWER • MICHAEL PAGE • MONTANER & 

ASOCIADOS • ONE BUSINESS SOLUTIONS • PAGE PERSONNEL • 

PERFIL SOLUCIONS • PRISMA FORMACIÓN Y RRHH • PROGRESO 

HUMANO • PROMER CHANNEL • PSICÓLOGOS EMPRESARIALES 

• PSICOTEC CATALUNYA • RANDSTAD • RB TECHNOLOGY • SA- 

LES HUNTERS • SEARCH KEY PEOPLE • SEDE XXI • SELECTIVA 

• SERLAB • TALENT SEARCH PEOPLE • TEMPORING • TMPX 

WORLDWIDE • UNICONSULT • UNIQUE INTERIM ETT S.A. • UNIT 

ELEMENTS • USG PEOPLE ESPAÑA • VEDIOR SERVICIOS • VEX- 

TER OUTSOURCING • 

INDUSTRIAL 

ACIEROID • ACOST COMERCIAL • AECIM • AKZO NOBEL COATING 

• ALGECO CONSTRUCCIONES MODULARES, S.A.U. • ALMIRALL • 

ALTADIS S.A. • AMGEN • ANTAL EQUIPAMIENTOS • AUPROSA • 

AVON COSMETIC • BASF ESPAÑOLA • BEAVER-VISITEC INTERNA- 

TIONAL • BELLSOLA • BESAM IBÉRICA • BIO-COL SL • BIOMET 

3I EUROPE • BMW • BOLRON SIH • CEMESA • CESPA G.R. • 

CIRSA • COFARES • CVG INTERNACIONAL FILIAL EUROPEA • 

DRACCO CANDY SL • ENCO ELECTRONIC • ESTEVE • FERRO- 

VIAL SERVICIOS, S.A. • FINANZAUTO • FRAGANCE & SKINCARE 

• FUNDACIÓN CONFEMETAL • GOODYEAR DUNLOP ESPAÑA • 

GRUPO HERA • HAASBEL • IBERPLACO • IMPERIAL TOBACCO • 

ISC INTERNACIONAL • KEENWELL • KLEIN IBERICA • LOGITECH 

• MARTINEZ SANTIESTEBAN • METALGRUP • NEUMANN • NO- 

VARA PLANIFICA • NYCOMED PHARMA S.A. • RENAULT • ROCHE 

FARMA • SANDOZ FARMACEUTICA • SCHNEIDER ELECTRIC • 

THUNDERBOX • THYSSENKRUPP ELEVATOR • TOTAL ESPAÑA • 

UPONOR HISPANIA, S.A. • YSL • 

HOTELS AND TOURISM SECTOR 

A.C. HOTELES • ABBA MADRID HOTEL • ACCOR HOTELES • 

ESPAÑA ALVIZ PALACIO • AIVIS HOTELERA S.A. • ANDROMEDA 

HOTELS S.L.U. • ANTILLAS BARBADOS • APARTAMENTOS INTER- 

NACIONAL • ASOCIACION EMPRESARIAL HOTELERA DE MADRID 

• AURIGA HOTELS SLU (HOTEL POZUELO) • BARCELÓ HOTELES 

Y RESORTS • CASA RURAL LA GRAJA - DAVID SAEZ CATALAN 

• CASTILLO DE LAYOS • CLEMENT HOTELES • CLUB MED • 

COLEGIO MAYOR ARGENTINO NUESTRA SEÑORA DE LUJÁN • 

COMUNIDAD DE PROPIETARIOS APARTOTEL MELIÁ CASTILLA • 

CONFORTEL GESTIÓN, S.A.A • CONSEJERÍA DE TURISMO DE LA 

COMUNIDAD DE MADRID • CORPORACIÓN HISPANO HOTELERA 

- GRAN HOTEL VELAZQUEZ • DERBY HOTELS COLLECTION • DIO- 

NIS BENNASSAR • DRIS BUSINESS • EL GUARDIAN DEL PARAISO 

• ESGADI BERMÚDEZ S.L. (HOTEL MAZAGONIA) • EXPLOTADORA 

MADRID TOWER • FIESTA HOTELS & RESORTS GASTRONÓMICA 

• GRUP SOTERAS • GRUPO CACHEIRO • GRUPO FOXÁ • GRUPO 

HOTELES PLAYA • HABITAT APARTMENS • HACIENDA BENAZUZA 

• HIGH TECH HOTELES AND RESORTS • HILTON MADRID AIR- 

PORT - HILTON OF SPAIN • HOSTAL TISCAL TRES S.L. • HOTEL 

ABALON • HOTEL AC AVENIDA DE AMÉRICA • HOTEL AC SANTO 

MAURO • HOTEL AMURA ALCOBENDAS • HOTEL ARISTOL • HO- 

TEL CATALONIA • HOTEL CONSTANZA • HOTEL CROWN PLAZA • 

HOTEL DES BERGUES • HOTEL DON PÍO • HOTEL EMPERADOR • 

HOTEL EUROSTARS TOLEDO • HOTEL FENALS GARDEN • HOTEL 

FOXA M-30 • HOTEL FOXA TRES CANTOS • HOTEL GOLF CAN 

RAFEL • HOTEL GRAN LEGAZPI • HOTEL GRAN MADRID • HOTEL 

GREEN EL PRADO • HOTEL GREEN BARRIO DE SALAMANCA • 

HOTEL GREEN LOPE DE VEGA • HOTEL GUADALMINA • HOTEL 

GUITART ALMIRANTE • HOTEL HACIENDA BENAZUZA • HOTEL 

HESPERIA EMPERATRIZ • HOTEL INTERCONTINENTAL CASTE- 

LLANA • HOTEL JUAN CARLOS I • HOTEL L´ALGUER • HOTEL 

MAJADAHONDA • HOTEL MAJESTIC • HOTEL MÉLIA AVENIDA DE 

AMÉRICA • HOTEL NH PASEO DE LA HABANA • HOTEL NH VILLA 

DE COSLADA • HOTEL NUÑEZ URGEL • HOTEL OPERA • HOTEL 

PALACIO MIRAFLORES • HOTEL PRINCESA SOFÍA • HOTEL PRIN- 

CESA YAIZA • HOTEL PUERTA DE AMÉRICA • HOTEL PUERTA DEL 

SOL • HOTEL PUERTA MADRID • HOTEL QUINTA LOS CEDROS • 

HOTEL RESIDENCIAL VALLES • HOTEL RITZ • HOTEL SABADELL 

• HOTEL SANSÍ • HOTEL & SPA, FINCA LA SALVE, S.L. • HOTEL 

T3 MIRAFLORES • HOTEL URBAN • HOTEL URGELL • HOTEL VI- 

LLAREAL • HOTEL ZENIT CONDE DE ORGAZ • HOTEL ZENITH • 

HOTELES CAPRI • HOTELES CATALONIA • HOTELES CESARAU- 

GUSTA • HOTELES ELBA • HOTELES HESPERIA • HOTELES TRYP 

• HOTUSA HOTELS • LUXURY LIFESTYLE HOTELS & RESORTS • 

MELIA BARCELONA • MELIA HOTELS INTERNATIONAL • MIRASIE- 

RRA SUITES HOTEL • MUNIDALES DE NATACIÓN • MUSEU DÁRT 

NH BALBOA • NH HOTELES • NOVOTEL • OCCIDENTAL HOTELES 

• ONLINE HOTEL COLLECTION • RAFAEL HOTELES • RENTA 4 

SOCIEDAD DE VALORES • ROOM MATE HOTELS • SOL MELIÀ • 

THE WINE VILLAGES, S.L. • TRANSHOTEL SERVICIOS CORPORA- 

TIVOS, S.L.U. • VILLA MAGNA • VINCCI HOTELES • 

TRAVEL AGENCIES 

BCD TRAVEL BUSSINES SPAIN • BCN WEDDING PLANNERS • 

BUSINESS EXPORT ON LINE • CARIBBEAN • CARLSON WAGON- 

LIT TRAVEL • CCM VIAJES • CENTRAL DE VIAJES • CONFORTEL 

GESTIÓN • EUROVACANCES • EXCEL VACACIONES • GENIAL 

TOURS, S.L. • HALCON VIAJES • ILTRIDA VIAGES • IRE VIAJES 

SL • LOGITRAVEL S.L. • MC TRAVEL • MERCATRAVEL • NOA TRA- 

VEL • PLUS ORBIS TRAVEL • TRAVEL SPAIN • PROMOTOURIST 

• PULLMANTUR • QUETZAL TOURS • RINCONES DEL MUNDO • 

TIANE CHI-SPA TOURS • TOURALP • TRANSRUTAS • TRAPSA • 

TRAPSATUR • TRAVEL INN • TRAVEL PARTNERS • TRAVEL STORE 

• TRAVEL WORK • TRH HOTELES • TUCANA • TUI ESPAÑA TURIS- 

MO • UCAVE • UN MUNDO DE CRUCERO • VIAJES ACONCAGUA 

• VIAJES AMITOUR • VIAJES CALOPA • VIAJES CARREFOUR • VIA- 

JES COPÉRNICO • VIAJES CRISOL • VIAJES ECUADOR • VIAJES 

EL CORTE INGLÉS • VIAJES EMÉRITA • VIAJES EUROVACANCES 

• VIAJES FACO • VIAJES FERNANDO PO CATALUÑA • VIAJES 

GHEISA • VIAJES IBERIA • VIAJES ILTRIDA • VIAJES LA MOLINA 

• VIAJES LIXUS • VIAJES MARNUIZ • VIAJES MARSANS • VIAJES 

MOREA • VIAJES NOVATERRA • VIAJES OLIMPIC • VIAJES TAGUS 

• VIAJES TRANSPIRINEO • VIAJES URBANO • VIAJES Y CULTURA 

• VIATGES CAMP BASE • VIATGES EUROVACANCES • VICALLI 

TOURS • ZAFIRO TOURS • 

LEISURE AND CULTURAL SECTOR, AERIAL 

TRANSPORTS, MARITIME AND TERRESTRIAL 

AEROPUERTOS • AIR CANADA • AIR FRANCE • AB CLUB DEL 

VIAJE • ABA LA ACADEMIA EN CASA • ACCURA • AET SOLAR • 

AGENCIA DE DEPORTES IKARO • AIR MADRID • AKAROA VIAJES 

• ALADÍN TRAVEL • AMERICAN EXPRESS VIAJES • AQUA G.O. 

• ARAMARK SERVICIOS DE CATERING • ASIAN PIONEER SPAIN 

• AUTO HOTEL • AVIS ALQUILER DE COCHES • BALONCESTO 

FUENLABRADA, S.A.D • BAQUEIRA BERET • BARCELONA PRO- 

JECTS • BARCELONA VOLUNTARIA • BOLBINO ASOCIADOS • 

CASA BATLLÓ • CASA DECOR • CEA IBÉRICA • COMMUNICATION 

SCENIS BARCELONA • CONVOCA • DEVESPORT • DUARTE & 

SAINZ • DUET SPORTS • EASYNET • EFTRAVEL • ESPLUGUES 

CLUB DEP. Y FORM. • ESTUDIO JORDI • EUREST COLECTIVI- 

DADES • EUROPCAR, IB. • EUROPOLIS • EXPEDIA • FÚTBOL 

CLUB BARCELONA • FUNDACIÓN JESÚS DEL POZO • GEVICAR 

• GOLDEN WHEELS & GOLDEN EVENT • GREMIO PROV. TALLS 

REP. AUTOM • GREEN LOPE DE VEGA • GRIMALDI LOGISTICA 

ESPAÑA • HARD ROCK CAFÉ SPAIN • HERON CITY • HI-TECH 

EDICIONES • HOLMES PLACE • HOSTELERÍA UNIDA • IBERIA • 

IFEMA • INSTALACIONES DEPORTIVAS • INSTITUTO EUROPEO 

DEL MEDITERRANEO • INSTITUTO MUNICIPAL DE DEPORTES • 

INTERHOME SRL • JET FUN EMPRESAS • JF HILLEBRAND • JJ. 

ARTE Y CULTURA • JOHN DEERE IBERICA • JUMBO TOURS • LAN 

CENTER • LA SAGRADA FAMILIA • LIGA NACIONAL FUTBOL SALA 

• LINEAS AÉREAS POLACAS • META CONSULTORÍA INCENTIVOS 

• CONTEMPORANI DE BARCELONA • NEWCO AIRPORT SERVICES 

• NOVA JIKA • PARQUE GÜELL • PARQUES REUNIDOS • PLANET 

FÚTBOL • PONS RACING SPORTS • PRINCIPE SPORTS • PRO- 

MOTORA KASDE • QUALITY CONSULTING • QUALITY COURSES 

R.C.D. ESPAÑOL • REAL JAEN CLUB DE FÚTBOL S.A.D • RESI- 

DENCIA UNIVERSITARIA SARRIÀ • RUSTICAE • SALÓN NAUTICO • 

SERUNIÓN • SERVEI D’ ACTIVITAT FISICA – SAF • SHE HERENCIA 

• SOCIEDAD GRAL DE COMERCIO • SPORT HEALTH FITNESS • 

THE PERFECT HOTELS • UE VILASSAR DE MAR • UFEDEMA UNI- 

PUBLIC • UNIT ELEMENTS • VIGO STICK CLUB DE HOCKEY 2001 

• VIPS • VUELING • WALT DISNEY CO • WARNER BROS ENTER- 

TAINMENT ESPAÑA • WAYN IBERIA • WORLD TRADE CENTER • 

GLOBAL COMPANIES 

3M ESPAÑA • ABBOTT LABORATORIES • AMERICAN NIKE • ASICS 

• ATLAS ESPAÑA • AVON COSMETICS, SAU • BACARDI • BLUE 

SEARCH CONSEIL • CARREFOUR • CENTRE JOIERS BARCELONA 

• CHUPA-CHUPS • COLGATE-PALMOLIVE ESPAÑA • CONFORAMA 

• CORTEFIEL • DECATLHON • DESIGUAL • DIAGEO • E’CLAT • EL 

CORTEINGLÉS • ERGO BABY • FOOT LOCKER • GRUPO LEBEN 

• GRUPO PUIG • IDEA PROMOCIONAL • ILLY CAFFE • INDITEX • 

INSTITUTO EUROPEO DI DESIGN • KELLOGG´S ESPAÑA • LA PER- 

LA • LEVI STRAUSS • MANGO • MAS QUE UN CARAMELO, C&CH 

S.L. • MUNDO TEXTIL BUSINESS • NIKE RETAIL • OPENTEXTILE • 

PUBLINOU • SUYEQUI • SWAROVSKI • TALARIS • VICTORIA REGIA 

• WOMEN´S SECRET • YVES ROCHER ESPAÑA • 

SERVICES AND EDUCATION 

ADO • AJUNTAMENT DE CAMBRILS • AMERICAN BRITISH ACA- 

DEMY • AMERICAN EXPRESS • APARTEASY • ARGENTRES 

• ARTE Y CERA • ARTIDI • ASEM • ASISER - ASISA SERVICIOS 

INTEGRALES DE SALUD, S.A.U. • ASSOCIACIÓ CATALAN DE CA- 

SAS DE COLÒNIES • ATLÉTICO INTERNACIONAL • AUDITORIUM 

MADRID • AYUNTAMIENTO DE SANTA PERPETUA DE MOGODA 

• BARCELONA SERVEIS MUNICIPALS • BSM • BUNKER SEGURI- 

DAD ELECTRÓNICA • CACHET GROUP • CECA • CEMEX ESPAÑA 

• CENTRO EUROPEO EMPRENDEDOR • CERCLE PEL CONEIXE- 

MENT • CFS ATLETIC BERGA • CHEKPOINT SYSTEMS ESP • 

CHUBB INSURANCE CLUB • CIUDAD DEPORTIVA • CLÍNICA CIMA 

• CLUB DE TENIS CHAMARTIN • CLUB ESPORTIU BONANOVA • 

CLUB ESTUDIANTES • CLUB HOQUEÏ MATARÓ • CLUB MATARÓ • 

CLUB NATACIÓN CATALUNYA • CLUB NÁUTICO BCN • COLEGIO 

FRAY LUIS DE LEON • COLEGIO OBISPO PERELLÓ • COL·LEGI 

OFICIAL DE METGES DE BCN • COMPAÑÍA DE INFORMES Y RE- 

GITROS • CONSEJO ECONÓMICO DEL TRABAJO • CONSEJO 

SUPERIOR DE DEPORTES • CREU ROJA • CROISSANTERIE MA- 

LLORCA • DAILY FLATS • DEPORMADRID • DHL • DIPUTACIÓN 

FORAL DE GIPUZKOA • DIRECCION GENERAL DE LA POLICÍA • 

EASY SLEEP BARCELONA • ENDESA • ESCUELA DE OFICIOS 

GAUDÍ • ESCUELA UNIVERSITARIA LASALLE • ESODE FORMACIÓN 

ESPECIALIZADA, S.L. • EUROMODAL • EVENTING SPORTS CINC 

• EXCMO. AYUNTAMIENTO NERJA • EXPONOR • EZONE • FAD 

• FED. CATALANA DE JUDO • FED. CATALANA DE VELA • FED. 

DE SQUASH • FED. MADRILEÑA DE FÚTBOL SALA • FED. MADRI- 

LEÑA DE MOTOCICLISMO • FED. NACIONAL DE EMPRESARIOS 

• FED. TIRO OLÍMPICO • FEDIT - FED. ESPAÑOLA DE CENTROS 

TECNOLÓGICOS • FEMAREC • FUNDACION DEPORTE MADRID • 

FUNDACIÓN INTERNACIONAL PLAN ESPAÑA • FUNDACION UPDEA 

• GEOTICS INNOVA • GOLF MONTJUIC • GP INFOPRESS • GRUPO 

ENATCAR (ALSA) • GRUPO EULEN • HISPART • HOMMER SERVER 

• IBERINFORM INTERNACIONAL • ID TRACK • IMS HEALTH • IN- 

DUSTRIA DE OPTICA • INSTANT PUCHASE SOLUTIONS • INSTITUT 

DEXEUS • INSTITUTO DE LA EMPRESA FAMILIAR • INTERNATIO- 

NAL COOKING CONCEPTS • IVC OUTSOURCING CVI • JOHNSON 

CONTROLS ESPAÑA • LAN CENTER • LAS INICIATIVAS HOTELERA 

• LLONGUERAS • MULTIOPTICAS • MUTUA D´ADVOCATS DE CA- 

TALUNYA • NOVARTIS • PLASTIC OMNIUM SISTEMAS URBANOS 

• PROSEGUR • RECKITT BENCKINSER • REGUS • RESTEL • SA- 

NITAS SEGUROS S.A. • SOCIEDAD DE PREVENCIÓN ASEPEYO, 

S.L.U. • SOCIEDAD ESPAÑOLA DE CIRUGÍA ORAL Y MAXILOFACIAL 

• TAYLOR NELSON SOFRES • TOPAZ • TUENTI TECHNOLOGIES • 

TURISME DE BARCELONA • UNCOMMON, S.L. • UNION FENOSA • 

UOC • VALLEJO Y ASOCIADOS • 

RESEARCH AND DEVELOPMENT OF 

TELECOMMUNICATIONS 

ABERTIS TELECOM • APPLUS SERVICIOS TECNOLÓGICOS • 

CABLE AND WIRELESS • CSB • DIODE ESPAÑA • FON TECH- 

NOLOGY S.L. • GRUPO LEA • IBM • IT NET CONSULTING • MC 

COMPUTER SYSTEMS SPAIN • SAGEM • SIEMENS • SONY • TE- 

LECOM CONSULTING TC • TELEFONICA DE ESPAÑA • VIA ESTEL 

• VODAFONE S.A.U. • WANADOO • 

COMPANY SERVICES 

GRUPO MILLENIUM DE RESTAURACIÓN S.L. • IMBOLC, GAS- 

TRONOMÍA, VINOS Y LETRAS, S.L. • INGESAN SAU • MERCK 

SHARP & DOHME DE ESPAÑA S.A. • MORSE SPAIN S.L. • 

NEORIS ESPAÑA S.L. • NEW BRADBAND NETWORK SOLUTION 

S.L. • PROMOCIÓN DE INVERSIONES HOTELERAS, S.A. • SAGE 

S.L. • SOITSA • SOLUCIONES TÉCNICAS NCH ESPAÑOLA, S.L. 

• TINKLE COMMUNICATIONS S.L. • TNT EXPRESS WORL WIDE 

SPAIN S.L. • TRADEDOUBLER ESPAÑA S.L. • TUYÚ TECHNOLO- 

GY S.L. • INNRETAIL SERVICIOS TECNOLÓGICOS, S.L. •

22 MBA & Masters ESERP Graduation ESERP Graduation MBA & Masters 23

24 MBA & Masters Ranking and Accreditations MBA & Masters 25 

Ranking and Accreditations 

Ranking of ESERP The School of 

Business and Social Sciences 

In the national media rankings: 

• “El Mundo”. Spanish newspaper with general 

information: “First Spanish Business School with 

6 of its Master programs considered within the 

top five of each specialization area in 2005, and 

5 in 2008, 2009, 2010 and 2011”. 

• “Expansión”. Top newspaper specialized 

in Spanish Economics: “Business School 

recommended as one of the best to study 

Masters and MBA as field of study” (2007, 2008, 

2009, 2010 and 2011). 

• “La Razón”. Spanish newspaper with general 

information: “ESERP, third best Business School 

in Spain with campuses both in Madrid and 

Barcelona” (2008, 2009 and 2011). 

• “La Vanguardia”. Spanish newspaper with 

general information: “ESERP, the third best 

business school in Spain with campuses 

in Madrid and Barcelona, leader in applied 

technological innovation”. ESERP is considered 

today as one of the “top ten” schools in the 

country”. (2008, 2009, 2010 and 2011) 

• “La Gaceta”. Spanish newspaper with general 

information. “ESERP, Third Business School of 

Spain with campuses in Madrid and Barcelona”. 

2010 

• “Cinco Días”. Spanish newspaper with general 

information. ESERP consolidates itself as the 

3rd Business School in Spain. (2009 and 2010) 

• “Emprendedores”. Specialized Spanish 

economy magazine. “ESERP has all of its Master 

Programs ranked as some of the best in Spain” 

(2005). 

• “Executive Education 08”. Has selected 

ESERP as one of the 10 best business 

schools. (Educational Supplement inserted in 

the Magazine of the Barcelona Chamber of 

Commerce in May 2008 archive). 

• “Ser Empresario”. Top magazine for Executive 

Managers: “Fourth Business School in Spain” 

(2006). 

• “Especial Organizaciones de Serveis 

2009 y 2010”. Sponsorship Group. Executive 

Education and Executive Management Special. 

School selected alongside the University of 

Barcelona, Universitat Oberta of Catalunya and 

ESADE as the Leading Schools in the sector. 

Quality Recognitions and Standards 

ESERP is highly recognized and meets the quality 

standards set by quality audits conducted both 

nationally and internationally, and has met the 

academic requirements established by each of the 

following: 

International Auditing 

Certificate of Quality IQNET and AENOR nº 

ES-0614/2008 

The AENOR certificate accredits that the system 

of quality assurance adopted by our company is in 

agreement with the demands imposed by NORM 

UNE-EN ISO 9002:1994. 

IQNET is the largest network of quality 

certification bodies which is composed of the 

main certification organisms of 25 countries. 

Auditoria Nacional 

Certificate of Quality UNE of ISO 9001/2000 

nº ER-0614/2008 

Certificate which accredits the improvement 

and working and management excellence of 

companies prepared for the implementation of 

these in all of the organisation. 

Auditing if the Community of Madrid 

Madrid Excellence. ESERP Madrid has been 

accredited by the City of Madrid licensed by 

Uso n. 249.S/41/181/07 under the criteria for 

the “Madrid Excellence” award for its quality, 

excellence and professional development. 

British Auditing 

The Quality and Assurance Agency for 

Higher Education - United Kingdom 

The Quality Agency of the United Kingdom is 

the body which audits quality within the British 

University system, including ESERP as a centre 

ascribed to British Universities. 

Collaborative Agreements 

ESERP has signed cooperation agreements 

with organizations that bring together academic 

professionals in order to publish research papers 

and organize forums, seminars and conferences. 

Members of: 

Likewise ESERP is a member of important 

international partnerships that exchange and 

debate the latest academic trends in higher 

education. 

Accrediting Agency for Bachelor’s, Master’s 

and Doctoral Degree Programs in Business 

Administration and Accounting 

Consejo Superior Europeo e Iberoamericano 

de Doctores y Doctores Honorís Causa 

IERP International Institute of Public 

Relations, Management & Business 

Il·lustre Col·legi Oficial de Titulats Mercantils 

i Empresarials de Barcelona 

Ilustre Colegio Central de Titulados 

Mercantiles y Empresariales. I.C.C.T.M.E. 

de Madrid 

Col·legi d’Empresistes de Barcelona 

Centre authorised by the Madrid Chamber 

of Commerce for the carrying out of Spanish 

Business exams. 

Spanish Luxury Association

26 MBA & Masters From learning to leading MBA & Masters 27 

From learning to leading 

During the development of the Master, studies are evaluated both 

individually and as groups of students, including participation in class, 

the quality of interventions, the preparation of case studies, compulsory 

attendance, ability to innovate and find solutions viable to develop cases 

and the overcoming of the final draft of the Master. 

Quality and Academic content 

ESERP has a Quality Academic Committee, an 

organism responsible for the monitoring and 

continuous improvement of programmes as well 

as the structure, composition, mechanisms and 

procedures in the different programmes that 

are taught as masters. The reality has been 

reached to measure the dynamics and progress 

of the course, the effectiveness of teachers, the 

interest aroused by the materials and the proper 

use of media in training, among others, allowing 

the incorporation during the same academic year 

of all new market developments that are currently 

taking place. 

Moreover, the students have important high 

quality educational material of each of the 

modules which are also delivered to them 

during the Master. Students have access to 

recommended texts, books and notes that are 

updated and refined by the faculty each year, 

with the latest trends and emerging needs in 

each of the different specialties complementing 

real case studies. There is also a committee 

which ensures that all subject contents are 

taught with the corresponding quality. 

Master Objectives 

Students who take part in the Master programme 

achieve the following areas of knowledge: 

• Solving business problems. 

• Timeliness of problem analysis, identification 

and solution to these problems. 

• To provide students with the knowledge 

necessary for decision making in the Directorate 

of Organizations. 

• Mastery of management skills. 

• Open minds to socioeconomic and cultural 

environments. 

• Ability to adapt to change and technological 

innovation. 

• Ability to provide strategic and operational plans 

in senior company management. 

• Critical analysis and capacity for abstraction. 

• Learn to take responsibility. 

• Knowing the latest management techniques and 

the most advanced market technology. 

• The habit of working together. 

• Promote participatory diversity between national 

and international students. 

• Professional Networking between teachers and 

students of different nationalities. 

• Know the importance of Social Responsibility in 

the Organization. 

• Generate new business knowledge and social 

wealth. 

All of this and a high level of cultural enrichment, 

as much personal as professional, in the 

development of daily activities, finally transforming 

the cost of training into productivity for 

businesses and organisations while at the same 

time being an important investment in knowledge. 

Methodologies used 

Depending on the formative programmes and 

areas of knowledge, ESERP has implemented the 

following methodologies: 

• ITTTM Methodology - Intelligence Training 

Technology 

Through the technological platform in consulting 

(http://www.eserp-innovation.com), this method 

is used responding to the primary objective of 

academic training based on the three pillars: 

• Know: 

Knowledge + Case Method. 

Using the case method, simulation and 

interactive courses through self-assessment and 

self-understanding. 

• Know-how: 

Method of Consulting. 

Through the virtual campus alumni can access 

the Self-diagnosis tools assigned to the 

Master and from the first day transfer these to 

their organization to perform its own internal 

management. 

• Able to: 

Management System. System for the 

Directorate. Technical Systems to apply the 

techniques and policies to senior management 

for decisions through innovation. These 

programs are used in Spanish companies in 

the areas of Finance, Management Control, 

Human Resources-Quality Production-Logistics, 

Marketing and Sales. 

• Case and Simulation Method 

Method which combines theoretical expositions 

with the analysis and discussion of practical 

business cases (cases from ESERP Business 

School, IESE Business School, Stanford Graduate 

School of Business, INSEAD and Harvard 

Business School, among others) which allows the 

improvement of management abilities for decision 

making. 

• Business Game 

Enterprise programme to evaluate management 

skills of students in the Master’s programme 

through a reality simulated internet which 

promotes the improvement of teamwork and 

decision making. First School to implement this 

technology in Spain with the Business Game 

Company, the industry leader. 

• Global Strategic Business Plan 

Programme to develop the final draft Master, 

applicable in the company or business of the 

student to operate in the right direction through 

a global vision of a comprehensive and dynamic 

environment, sector and competitors, detecting 

the strengths and weaknesses within the new 

global markets. 

• Renaissance Balanced Scorecard 

Renaissance Balanced Scorecard Tool approved 

by the creators of the Balanced Scorecard 

Methodology, David Norton and Robert Kaplan of 

Harvard Business School to be able to develop 

strategic programmes at a personal level and in 

organisations in a way that we have the maximum 

guarantee of achieving the success for which we 

aim. 

The Balance Scorecard allows us to manage: 

• Activity Based Cost Management. 

• Processes of activities. 

• Business process management. 

• Optimization of margins. 

• Financial management. 

• Marketing Management. 

• Public-Advertising Relationships. 

• Human Resources.

ESERP 

Business School 

Madrid - Barcelona 

28 MBA & Masters Academic Agreements and Official Certificates Academic Agreements and Official Certificates MBA & Masters 29 

Academic Agreements and Official Certificates 

ESERP University Foundation 

ESERP is authorized by the Generalitat of 

Catalunya, Department of Interior and Justice, as 

a University Foundation. 

University Rey Juan Carlos 

ESERP is an accredited centre to distribute the 

Official Degrees in Administration and Direction of 

Companies ADE, Marketing and Tourism issued 

by the University Rey Juan Carlos in ESERP 

Madrid. ESERP has been authorized to impart the 

Official Masters in Marketing from the University 

Rey Juan Carlos, as well as ESERP’s own Master 

of Business Strategic Consulting and Institutional 

Communication in their different specialities. 

University Camilo José Cela 

ESERP is authorized by the University Camilo 

José Cela to offer Master’s degrees granted 

by Shareholders of this university in Business 

Administration in their different specialties, as well 

as in areas of Public Relations and Advertising, 

Marketing, International Relations, Management, 

Finance, Banking and Stock Exchange, Human 

Resources, Corporate Social Responsibility, 

Tourism, Culture and Sport. 

UNIR 

ESERP has established an agreement of 

collaboration with the International University 

UNIR, for the development, implantation and 

follow-up of distinct academic programs. 

Interested students may register in the 

Official Degree in Business Administration and 

Management -ADE- or in the Official Degree in 

Communication, which is given directly on-line by 

this university. 

Recognition by the Generalitat: Staffordshire 

University. The Generalitat of Catalunya on 

the basis of Real Decree 557/1991 art. 19. 

ESERP fulfills the requirements established in 

Real Decree 557/1991 art. 19 in respect to 

the Creation and Recognition of Universities and 

Universities Centres, for the proposal of the 

General Direction of the Universities from the 

Generalitat Of Catalunya, with a favourable report 

from the Ministry of Education and Science, to 

distribute Bachelor in Business Administration 

(Management) in association with Staffordshire 

University, United Kingdom – DOGC No 2359. 

Recognition of the Community of Madrid: 

Staffordshire University According to the 

Community of Madrid on the basis of Real 

Decree 557/1991 art. 19. 


Real Decree 557/1991 art.19 on the Creation 

and Recognition of Universities and Universities 

Centres. 

ESERP is authorised by the Community of Madrid 

to impart the Bachelor in Business Administration 

(Management) in association with Staffordshire 

University, United Kingdom – BOCM 6-V-1999. 

Portuguese Institute of Administration and 

Marketing (IPAM) 

Founded over twenty years ago the school’s 

strength is commitment to new educational trends 

in the world of business and marketing. 

They are experts in Business & Marketing, 

offering Executive and specialized programmes of 

high practical content. 

Portugal offers a remarkable cultural legacy: 

a country with history, charm and open to 

modernity. 

Recognition by the Generalitat: Queen’s 

University and Staffordshire University. The 

Generalitat of Catalunya on the basis of Real 

Decree 557/1991 art. 19 states 



the Creation and Recognition of Universities and 

Universities Centres, for the proposal of the 

General Direction of the Universities from the 

Generalitat Of Catalunya, with a favourable report 

from the Ministry of Education and Science, to 

distribute the Bachelor of Science in Management 

and Public Relations - DOGC nº the 1669- and 

Bachelor of Science in Management and 

Journalism - DOGC nº 3303 in association with 

Queens University, United Kingdom. 

ESERP Madrid is authorized by the 

Community of Madrid on the basis of Real 

Decree 557/1991 art.19 



the Creation and Recognition of Universities 

and Universities Centres. The Business School 

is authorized by the Community of Madrid to 

impart the Bachelor of Science in Management 

and Public Relations B.O.C.M 4-VII-2000 -, 

the Bachelor in Sciences in Management and 

Journalism - B.O.C.M. 4-VII-2000- in association 

with the Public University of the United Kingdom 

Queen’s University. 

Autonomous University of Coahuilla 

The Autonomous University of Coahuilla, the third 

state in the Republic of Mexico, is committed to 

society, creating and maintaining culture, human 

values and making theirs the principles of art and 

science which they call their own. 

It offers university titles and postgraduates of 

great recognition in Latin-America. 

It covers all areas of knowledge, from the Social 

Sciences and Business Sciences to Mathematical 

Sciences and Medicine. 

Staffordshire University, UK 

British university with a multicultural diversity 

obtained through students from all over the world. 

Its Business Faculty is recognized as one of the 

best of England, with experts in the areas of 

International Business, Marketing, Management, 

Leadership and Finance. Offering the discipline 

and seriousness of the British education system, 

and at the same time, access to the latest 

technologies applied to the world of business. 

Its privileged location allows the student to visit 

the English cities with the greatest tradition and 

touristic recognition. 

Maastricht School of Management, Holland 

For over half a century MSM offers one of the 

best programs of Masters, MBA and Ph.D. in the 

Netherlands. It is the largest Business School 

in Holland with more than 2000 students from 

25 countries .Dedicated to the training of senior 

executives. It provides the best multicultural 

education opportunities, with programmess 

geared to competitive excellence for professionals 

dedicated to the world of business. Located in 

Maastricht, Netherlands, a city known for its 

business, cultural and political connections, where 

the Treaty that implemented the European Union in 

1992 was signed. 

University of Applied Sciences Schmalkalden, 

Germany 

A University which implements the newest 

technologies in education and offers studies in 

the areas of Business and Economics, Business 

Law Mechanical & Electrical Engineering and 

Information Sciences. It has one of the best 

specialised teaching staff, all with doctoral 

training. This university is located in the region 

Thuringia, 180 km from Frankfurt and famous for 

the cultural and intellectual history that developed 

in the area and has one of the most modern 

campuses with high technology in Germany. 

TEC de Monterrey 

The TEC de Monterrey is a university with national 

and international presence and one of the most 

prestigious and recognised worldwide, it counts 

on 31 campuses in all the country and 22 linking 

offices in 15 countries. It has two national 

postgraduate schools: EGADE Business School 

and EGAP. 

EGADE was the first Latin-American business 

school to obtain the “Triple Crown”: The 

Association to Advance Collegiate Schools of 

Business, AACSB, (United States); The European 

Quality Improvement System, EQUIS, (Europe) 

and The Association of MBAs, AMBA, (United 

Kingdom). It is the only Latin-American School 

which appears in international rankings such as 

The Economist and The Times. 

University of Teeside, 


Located in Middlesborough, the University of 

Teeside is recognised for its Business Faculty and 

the application of new educational technologies in 

its programmes. 

It has a campus in which the installations offer no 

end of cultural, academical and social activities. 

International Institute of Communications 

Paris, France 

This French school is regarded as a leader in 

training expertise, with ex alumni working in the 

best global companies. 

It offers high-quality studies in Advertising, 

Journalism, Communication and Public Relations, 

located in Paris, city of cultural and academic 

excellence. 

Paris Institute of Human Resources, 

France 

A school which is regarded as a leader in training 

in corporate governance and Institutional Human 

Resources, located in Paris, city of culture and 

academic excellence. 

European Communication School, 

France and Belgium 

A French school based in Paris, Toulouse 

and Brussels offering expertise in the area of 

Communication, Journalism and Public Relations, 

and also in the business training necessary for 

students to be prepared to face the global context 

of companies. 

Dublin Business School, 

Dublin - Ireland 

Dublin Business School es, en Irlanda, la 

institución universitaria más grande, con 

una comunidad estudiantil de más de 9.000 

estudiantes y con más de cien programas 

universitarios acreditados tanto en Carreras como 

en Másters. 

Dublin Business School ofrece programas en 

las áreas de Negocios, Marketing, Recursos 

Humanos, Administración, Periodismo, 

Comunicación, Estudios Culturales, Estudios 

Cinematográficos, Finanzas, Gestión de Eventos, 

Contabilidad, Leyes y Psicología. 

Cuenta con un prestigioso MBA y con programas 

ejecutivos de reconocimiento a nivel internacional. 

Está situada en una de las ciudades más 

emblemáticas del mundo educativo, con 

reconocimiento internacional por parte de la 

comunidad académica.

30 MBA & Masters Faculty Members and Collaborators, the best Experts and Executives in action Faculty Members and Collaborators, the best Experts and Executives in action MBA & Masters 31 

Faculty Members and Collaborators, the best Experts and Executives in action 

ESERP has a highly specialised teaching staff, 

characterised by its proven experience in the 

different areas of specialisation. They are all part 

of the top executive positions in major national 

and international companies. This leads to total 

expertise in all subjects with a practical approach 

which joins operation and reality. The academic 

staff deliver sessions with the most modern 

teaching methods. 

Through applied research, the publishing of books 

and articles in scientific journals, case studies and 

technical notes, our staff combine teaching with 

their executive positions in the entrepreneurial 

world. 

Faculty profile 

• High degree of specialization. 

• University degree, Masters or PhD. 

• Experience in teaching and managerial training. 

• Teaching areas of expertise, areas where they 

perform their professional activity. 

• Promote theory and practice of specialized 

areas with business reality. 

National visiting professors 

Along with the basic faculty, Honorary Guests and 

recognized personalities offer excellent lectures 

on different specialization areas. 

International visiting professors 

Professors from international institutions and 

Business Schools, associated with ESERP 

through collaboration agreements lecture at our 

institution. 

Olga Martínez 

WRIGLEY 

Communication & Public Affairs Manager 

Antonio José Gallego 

HARD ROCK CAFE BARCELONA 

Marketing & Sales Barcelona 

Jorge Ramon Huertas 

AIR PRODUCTS 

Director General Sud Europa 

José Antonio Alemany 

FUJI ELECTRIC 

European Manager 

Pedro López Carrero 

TELEFÓNICA SERVICIOS AUDIOVISUALES 

Gerente de Recursos Humanos 

Maria Lluisa Benlloch 

NOVARTIS 

Responsable de Comunicación 

Isidro Sánchez-Crespo 

MUSICAM 

Director General 

José Romero 

VODAFONE 

Director de Comunicación 

Olga García 

GESTIA CONSULTORES 

Socia-Gerente 

Lluís Blancafort 

PIMEC 

Director de Organización 

Juan Pablo Aranda 

BBVA 

Director Admisión Riesgo SFE 

Ignacio Maroto 

PIH INTELIGENCIA, INGENIERIA Y FORMACIÓN 

Socio Director 

Enrique Chamorro 

DLA PIPER MADRID 

Asociado Senior Corporate Finance 

Elena Álvarez 

HARD ROCK CAFE BARCELONA 

Europe Sales & Marketing Manager 

Oscar del Ama 

MADRID 2016 

International Strategy Management 

Josep Mulá 

ERM HOLDING 


Josep Antoni Llopart 

FIRA DE BARCELONA Director de Salón. Grupo 

Salones Profesionales II 

Juan Carlos Arranz 

INTERBRAND 

Director Oficina Barcelona 

Sebastián Plaza 

CAJA MADRID Director de Control de Gestión 

Corporación Financiera 

Manuel Arredondo 

CARTERA INDUSTRIAL REA 


Julià Cuesta 

GRUPO CRITERIA 


Pilar Trucios Caballero 

ESTRATEGIAS DE COMUNICACIÓN TP 


Alfons Calderon 

GOBIERNO DE QUEBEC EN ESPAÑA 

Agregado Comercial 

José María Tapia 

GALP ENERGíA ESPAÑA 

Director Marketing 

José Luis Bustelo 

JP MORGAN 

Weektrader 

Ariel Castillo 

CASTLEHART CONSULTANTS 

Socio-Director 

Izaskun Gurrutxaga 

ALLRIG 

Directora Marketing 

José Antonio Muñoz 

ESTRATEGIA Y ORGANIZACIÓN 

Director 

Rafael Fuertes Martínez 

FUNDACIÓN + FAMILIA 


Joan Freixenet 

INTERPARTNER 


Luis Hijonar 

ECLER 

Director Exportación 

Ana Mur 

CSI-COMPETITIVE STRATEGY INSURANCE 

Consultora RSC 

Toni Fita 

OBSERVATORIO DE MERCADOS EXTERIORES 

ACC1Ó CIDEM/COPCA Research Manager 

Juan Fernández de Navarrete 

ACN 


Arantxa Santos 

CONSTRUCCIONS CAVEC BCN 

Directora Financiera 

Silvia Casellas 

INTERNATURA COMUNICACIÓN 

Directora 

Carlos Antón Martínez 

EGEDA 

Asesor de dirección 

Mariano Méndez Suárez 

CONSULTORA CRF 

Socio Gerente 

Maria Carmen Martínez 

CMG CONSULTING 

Socia-Gerente 

Carlos Llauder 

BHLADVISORS 

Director 

Carolina García Gutierrez 

HUMAND 

Directora General 

Ana María Aceituno 

ANATHENEA 


Pablo Ámez 

HUMAN CAPITAL 


Carla Campoy 

UNICO COMUNICACION 

Directora de Marketing 

Mónica Cervantes 

ALEPH TRADING 

Directora Asociada 

Antonio Jiménez 

SAMPABLO BUEZAS ASOCIADOS 

Director Asociado 

Agustin Losada 

VIDACOR 


Isabel Montojo 

IMC & CONGRESS S.L 

Directora 

Iñigo Vinós 

DIGITAL PR 

Country Manager 

Ricardo San Pablo 

SAN PABLO BUEZAS ASOCIADOS 


David Hernanz 

HENKEL Responsable para España del 

Departamento de Materiales 

Beatriz Valdivia 

ALDEA BCN 


Ricard Solà 

CHECKPOINT SYSTEMS 

International Treasure Manager 

Ramón Nogueras 

ADIF - MINISTERIO DE FOMENTO 

Consultor de RRHH 

Elizabeth Jabalera 

SERVEI D’OCUPACIÓ DE CATALUNYA (SOC) 

Gestora de Proyectos 

Ana Mur 

COMPETITIVE STRATEGY INSURANCE (CSI) 

Directora de Calidad 

Santiago Ferrada 

PILI CARRERA 


Fernando de Paramo 

TEMPS DE LUXE - ONDA CERO 

Codirector de Programa 

Isaac- Iván Martín 

ENDERMAR 

Director de Proyectos 

Albert Muñoz 

MöSS BARCELONA 

Marketing Director & Business Development 

Jose Antonio Coto 

PARLAMENT DE CATALUNYA 

Diputado 

Ferran Badal 

PROFIT PERSONAL & PROFESSIONAL COACHING 


Oriol Palom 

INSTITUT CATALà DE CIèNCIES DEL CLIMA 

General Manager 

Jordi Mauri I Santuré 

HOSPITAL SANT RAFAEL 

Gerente 

Sandra Granero Faumell 

NESPRESSO 

Events & Sponsoring Manager 

Sergi Vizcaino Calero 

RODAR Y RODAR – XP3D 

Director de Cine 

Francisco Sosa Fernández 

BOTTINI COMMUNICATION 

Socio 

Jaime Ferrer 

HIJOS DE A. FERRER DALMAU 

Serial enterpreneur 

Fernando Coma 

FC COMUNICACIÓN 


Pablo Turletti 

KARPA NET 


Angels Fañanás 

AQUA GO 


Jose María Alberú 

GBLYNX 

Director de M&A 

Eva Bello 

AMPER 

Directora Comercial 

Oscar Blanquer 

GENERAL MILLS IBERICA, S.A. 

Gerente de Grandes Cuentas 

Gema Caballero 

CUMBRIA FSC 

Directora de RR.HH. y Operaciones 

Valvanera Castro 

ON-GKAT 

Consultora de Empresas 

Antonio Urda Peña 

ICEX 

Jefe de Sector y Coordinación de RRHH 

Ana Fernández 

SFERA, EL CORTE INGLÉS 


Juan Lago 

PETER & LAKE 

Ceo & Partner 

Juan C. López Quintero 

INKA MARKETING 

Socio Fundador 

Miguel Ortego 

ORTEGO ASESORíA Y GESTIÓN 

Gerente 

Rosa María Reig 

INVERSIS BANCO 

Marketing online Manager 

Jose Toribio 

CITYGROUP 

Director Western Europe 

David Vime 

MAESTROS HOTELEROS 


Joaquin Mouriz 

BNP PARIBAS PERSONAL FINANCE ESPAÑA 

Director de Marca, Comunicación y Publicidad 

Maritcha Ruiz Mateos 

EL GRITO COMUNICACIÓN INTEGRAL 


Prof. Dra. Christine E. King 

STAFFORDSHIRE UNIVERSITY, REINO UNIDO 

Rectora 

Prof. Dr. Robert Richert 

FACULTY OF BUSINESS AND ECONOMICS 

UNIVERSITY OF APPLIED SCIENCES OF 

SCHMALKALDEN, ALEMANIA. 

Profesor de Economía y Multiculturalidad 

Prof. Robert William Peter Curtis 

STAFFORDSHIRE UNIVERSITY, REINO UNIDO 

Director del Departamento Learning, Teaching & 

Academic Developments 

Prof. Dra. Frances Hill 

QUEEN’S UNIVERSITY MANAGEMENT SCHOOL. 

QUEEN’S UNIVERSITY, REINO UNIDO. 

Executive MBA Programme. Director 

Prof. Dr. Manfred Herbert 

FACULTY OF BUSINESS AND ECONOMICS 

UNIVERSITY OF APPLIED SCIENCES OF 

SCHMALKALDEN, ALEMANIA 

Profesor de Negocios y Derecho Mercantil 

Prof. Dr. Geert W.J. Heling 

MSM MAASTRICHT SCHOOL OF MANAGEMENT, 

PAíSES BAJOS 

Profesor de Comportamiento Organizacional 

Prof. Dr. Leo Lannen 

IFMEC INTERNATIONAL FACILITY MANAGEMENT 

EXPERT CENTRE, PAíSES BAJOS. 


Prof. Dr. Jan Van Dalen 

MSM MAASTRICHT SCHOOL OF MANAGEMENT, 

PAíSES BAJOS 

Profesor de Management y Estrategia 

Organizacional 

Prof. Jan H. Melsen 

EUROPEAN COMMUNICATION SCHOOL, 

FRANCIA - BÉLGICA 

Profesor de Habilidades Directivas, Liderazgo y 

Ciencias Empresariales 

Prof. Dr. Manuel Medina Elizondo 

UNIVERSIDAD AUTÓNOMA DE COAHUILA, 

MÉXICO. 

Director de Investigación y Postgrado

32 MBA & Masters Research Department Research Department MBA & Masters 33 

Research Department 

One of the fundamental 

missions of ESERP is its strong 

commitment to research and 

the adaptation of its processes 

according to changes in 

the business environment, 

contributing to the expansion of 

knowledge and training. 

Research has always had a dual purpose; firstly 

to enable the application of knowledge to society 

and its economy and secondly to ensure the 

advancement of knowledge through the exercise 

of criticism and creativity. 

Other tools in the field of research and 

investigation which ESERP promotes are 

continuous training, where professors and 

external professionals collaborate with other 

professionals to work on external training projects 

and publish their research in professional and 

academic articles, thus fulfilling the commitment 

to provide solutions and establish new paths of 

development and to demonstrate level and quality 

of investigation. 

Of great significance is the collection of books 

which ESERP publishes within the different areas 

taught in the School such as Management, 

Marketing, Banking, Public Relations, Advertising, 

Communication and Tourism, amongst others. 

ESERP Management Collection 

ESERP McGraw Hill Collection 

First Releases in new ESERP Collections 

Ediciones Libertarias 

ESERP Public Relations Collection 

ESERP CSEDOHC Collection 

ESERP Management 2000 Collection 

ESERP Profit Editorial Collection 

Wharton School Publishing Collection 

Harvard Business Collection

34 MBA & Masters MBA - Master in Business Administration MBA - Master in Business Administration MBA & Masters 35 

MBA - Master in Business Administration 

Through the teaching of highly qualified experts in 

different areas of the Company it is possible to prepare 

students with the tools and knowledge necessary 

for decision making in the marketing area for both 

industries and services with national and international 

implementation within a context of internationalization 

Structure of the Programme* 

60 Credits ECTS 

Module content details at 

www.eserp.com 

Business Organisation and 

Strategic Planning Area 

Module 1: Strategic Management. 

Module 2: Strategies and Policies of Marketing 

Management. 

Module 3: Economic Control and Optimization of 

results. 

Module 4: Production Management, Operations, 

Logistics, and Quality Control. 

Module 5: Commercial Management: Organization 

of commercial networks. 

Module 6: Managerial Skills. Coaching 

Module 7: Economic Analysis of Managerial 

Decisions. 

Module 8: Financial Management: Management, 

Strategy and Value Creation. 

Module 9: Company Assessments: Mergers, 

Procurement, Joint-Venture. 

Module 10: Globalization and Internationalization 

of Markets. 

Module 11: Managerial Ethics and Social 

Corporate Responsibility. 

Module 12: Brand Value. 

Module 13: The Social Agents: Union and 

Employee Head Offices. 

Module 14: Judicial and fiscal treatment of 

managerial activities. 

Module 15: Technological Innovation in Business. 

Module 16: Balance Scorecard: Strategy design 

for Management. 

Module 17: Business Game: Simulation of 

Business Management. 

Module 18: Final Project: Strategic Business Plan 

SPECIAL: Negotiations. 

SPECIAL: Financial Crisis Management. 

Marketing - Commercial Area 

Module 1: Marketing Management Organisation. 

Module 2: Product Manager: Policies design, 

Implementation and Marketing Plan. 

Module 3: Products Strategy and Brand 

Positioning: Globalization and decision Making. 

Module 4: Sales Forecasting. 

Module 5: Supply Chain Management in 

Marketing. 

Module 6: Trade Fairs, Conventions and 

Congresses. 

of the business plan or business or marketing that will 

analyze the globalization of markets, Management 

and project financing, Quality Systems and Strategic 

Planning, among others, as well as the principles and 

ethical values that managers should develop in their 

own companies. 

Module 7: Customer Marketing: Techniques to 

attract more customers and Customer Loyalty. 

Module 8: Marketing in Industrial Companies and 

Service Companies. 

Module 9: Optimization of product margins. Price 

Policy. 

Module 10: Determining Global Commercial 

Budgets. Profits Maximizations. 

Module 11: Strategic External Analysis: New 

Markets, Control of new distribution channels. 

Module 12: Analysis of the Consumer´s 

Behaviour. 

Module 13: Technological Innovation applied to 

Marketing. 

Module 14: Branding: Managing the Brand Value. 

Strategy of Brand Portafolio. 

Module 15: Markets Internationalization and 

globalization. 

Module 16: Socially Responsable Marketing 

Strategies. 

Module 17: Balance Scorecard: Strategies design 


Module 18: Business Game: Marketing Business 

Simulation. 

Module 19: Final Project: Strategic Marketing 

Plan. 

SPECIAL: Advertising. 

Degree Obtained 

Upon completing the requirements of the study 

plan of the Master of ESERP composed of 

modules of the MBA of the Universidad Camilo 

José Cela and modules created by ESERP, the 

following titles are obtained: 

Issued by ESERP 

Private Certification 

MBA - Master in Business Administration. 

Issued by the Universidad 

Camilo José Cela 

University Degree 


Administration (part-time mode). 

Issued by the European Communication 

School of France and Belgium* 

Private MBA title 

Master in Business Administration. 

*The student must pass the appropriate workload and meet 

the established requirements. 

General Information 

Permanent telephone: 

902 33 18 33 

Schedule 

• Full-time: (1 academic year) 

Option A: Monday to Thursday 19 to 22h 

Option B: Monday and Wednesday, 19h to 

22h and Friday, 17h to 22h 

Option C: Tuesday and Thursday, 19h to 22h 

and Friday, 17h to 22h. 

International University 

Credentials obtained 

Students who attend and complete the 

requirements of the ESERP study plan, of 

attending international conferences that take 

place during the annual academic calendar and 

pass the work which corresponds, get their 

relevant accreditations given by the universities 

and partner schools which are detailed below: 

Germany 

University of Applied Sciences 

Schmalkalden 

Netherlands 

Management School of Maastricht 


Staffordshire University 

France - Belgium 

European Communication School 

Ireland 

Dublin Business School 

• Part-time: (2 academic years) 

Option A: Monday and Wednesday, 19h to 22h 

Option B: Tuesday and Thursday, 19h to 22h 

Option C: Friday, 17h to 22h 

Eligibility 

• You must meet one of these two requirements: 

Either a university degree or proof of three 

years of professional experience. 

Total Price: 10,500 € 

(includes all materials, books, technological 

programmes and others, excluding the costs of 

issuing diplomas) 

Professional Opportunities 

• General Management. 

• Strategic Planning. 

• Marketing Management - Commercial. 

• International Relations and new markets. 

• New Business Opportunity Analysis 

• Buying Management 

• Product, Sales and Brand Manager. 

• Accountancy and Audit Control. 

• Business Manager - Financial Manager. 

• Innovation, Research and Development. 

• Production, Logistics and Quality. 

• Projects Management. 

• Social Corporate Responsibility and Business 

Ethics. 

Abilities upon finishing the Master 

• The student will know how to solve company 

problems. 

• The student will know how to carry out a Global 

Strategic Business Plan. 

• The student will have an improved professional 

experience. 

• The student will know how to generate wealth 

for both business and environment. 

Master chosen by the newspapers 

Expasión and el Mundo 

• Full-time: Reservation: 1,000 €. 

Remaining: 9,500 € at the beginning of the 

Master or in 12 monthly payments of 792 €. 

• Part-time: Reservation: 1,000 € 

First year: 4,750 € in 12 monthly payments 

of 396 €. 

Second year: 4,750 € in 12 monthly 

payments of 396 €. 

Special economic conditions for early payment. 

Master included in the discount programmes 

of the Fundación Tripartita, more information at: 

www.eserp.com/bonificada

36 MBA & Masters Master in Marketing Management Master in Marketing Management MBA & Masters 37 

Master in Marketing Management 


different areas of the Company and its environment 

it is possible to prepare students with the tools and 

knowledge necessary for decision making in the 

marketing area for both industries and services with 

national and international implementation within 

a context of internationalization of the business 




www.eserp.com 

Module 1: Marketing Management Organisation. 

Module 2: Product Manager: Policies design, 

Implementation and Marketing Plan. 

Module 3: Products Strategy and Brand 

Positioning: Globalization and decision Making. 

Module 4: Sales Forecasting. 

Module 5: Supply Chain Management in 

Marketing. 

Module 6: Trade Fairs, Conventions and 

Congresses. 

Module 7: Customer Marketing: Techniques to 

attract more customers and Customer Loyalty. 

Module 8: Marketing in Industrial Companies and 

Service Companies. 

Module 9: Optimization of product margins. Price 

Policy. 

Module 10: Determining Global Commercial 

Budgets. Profits Maximizations. 

Module 11: Strategic External Analysis: New 

Markets, Control of new distribution channels. 

Module 12: Analysis of the Consumer´s 

Behaviour. 

Module 13: Technological Innovation applied to 

Marketing. 

Module 14: Branding: Managing the Brand Value. 

Strategy of Brand Portafolio. 

Module 15: Markets Internationalization and 

globalization. 

Module 16: Socially Responsable Marketing 

Strategies. 

Module 17: Balance Scorecard: Strategies design 


plan or business or marketing that will analyze the 

globalization of markets, Management and project 

financing, Quality Systems and Strategic Planning, 

among others, as well as the principles and ethical 

values that managers should develop in their 

companies. 

Module 18: Business Game: Marketing Business 

Simulation. 

Module 19: Final Project: Strategic Marketing 

Plan. 

SPECIAL: Advertising. 



problems. 

• The student will know how to create and 

implement a Global Strategic Business Plan. 


experience. 



(*) The programme content, programming and materials may 

suffer variations due to changes in academic planning. 

(*) The order of the modules is based on the guidance of the 

Master programme. 



plan of the Master of ESERP the following titles 

are obtained: 



MBA - Master in Marketing Management 



University Degree MBA - Master in Business 

Management and Administration, specialised in 

Marketing Management 

(on-line and on campus). 

Issued by the Instituto Português de 

Administraçao e Marketing de Portugal* in 

collaboration with ESERP. 

Private Master degree in Marketing Management. 

Master in Business Administration. 





902 33 18 33 

Schedule 

• Start: October 

End: June 

• Timetables: 

Monday and Wednesday, 19 h - 22 h 










Germany 


Schmalkalden 







Ireland 


Eligibility 









• Marketing Management, Commercial 

Management. 

• Sales Manager, Product Manager. 

• Marketing Manager, Brand Manager and Key 

Account Manager. 

• International Marketing. 

• Market Research and Benchmarking. 

• Globalization and Opening of New Markets. 

• Logistics and Distribution. 

• Industrial, Services Marketing. 

• Specialised Customer Marketing. 

• E-Commerce b2b, b2c, one2one. 

• Strategic Marketing Consulting - Commercial. 

• International Commerce: Import - Export. 

Obtain the International MBA in one 

additional year 

After finishing and passing the Master, the student 

has got the chance to obtain the MBA with the 

specialization in Marketing Direction in one 

additional year. 



• Reservation: 1,000 € 

• Remaining: At the beginning of the Master or 

in 12 monthly payments of 495 €. 





38 MBA & Masters Master in Business Management Master in Business Management MBA & Masters 39 

Master in Business Management 


different areas of the Company it is possible to prepare 

students with the tools and knowledge necessary 

for decision making in the marketing area for both 

industries and services with national and international 

implementation within a context of internationalization 




www.eserp.com 

Module 1: Strategic Management. 

Module 2: Strategies and Policies of Marketing 

Management. 

Module 3: Economic Control and Optimization of 

results. 

Module 4: Production Management, Operations, 

Logistics, and Quality Control. 

Module 5: Commercial Management: Organization 

of commercial networks. 

Module 6: Managerial Skills. Coaching 

Module 7: Economic Analysis of Managerial 

Decisions. 

Module 8: Financial Management: Management, 

Strategy and Value Creation. 

Module 9: Company Assessments: Mergers, 

Procurement, Joint-Venture. 

Module 10: Globalization and Internationalization 

of Markets. 

Module 11: Managerial Ethics and Social 

Corporate Responsibility. 

Module 12: Brand Value. 

Module 13: The Social Agents: Union and 

Employee Head Offices. 

Module 14: Judicial and fiscal treatment of 

managerial activities. 

Module 15: Technological Innovation in Business. 

Module 16: Balance Scorecard: Strategy design 


Module 17: Business Game: Simulation of 

Business Management. 

Module 18: Final Project: Strategic Business Plan 

of the business plan or business or marketing that will 

analyze the globalization of markets, Management 

and project financing, Quality Systems and Strategic 

Planning, among others, as well as the principles and 

ethical values that managers should develop in their 

own companies. 

SPECIAL: Negotiations. 

SPECIAL: Financial Crisis Management. 



problems. 

• The student will know how to carry out a Global 

Strategic Business Plan. 


experience. 



(*) The programme content, programming and materials may 

suffer variations due to changes in academic planning. 

(*) The order of the modules is based on the guidance of the 

Master programme. 



plan of the Master of ESERP the following titles 

are obtained: 



MBA - Master in Business Management. 



University Degree MBA - Master in Business 

Management and Strategic Planning. 

(online and on campus) 

Issued by the European Communication 

School of France and Belgium* 

Private Master degree in General Management 

and Communication Strategies. 





902 33 18 33 

Schedule 

• Start: October 

End: June 

• Timetables: 

Tuesday and Thursday, 19 h - 22 h 










Germany 


Schmalkalden 







Ireland 


Eligibility 









• General Management. 

• Strategic Planning. 

• Buying Management. 

• Business Consultant. 

• Product, Sales and Brand Manager. 

• Accountancy and Audit Control. 

• Business Manager - Financial Manager. 

• Innovation, Research and Development. 

• Production, Logistics and Quality. 

• Project Management. 

• Human Resources and Labour Relationships. 

• Social Corporate Responsibility and Business 

Ethics. 

Obtain the International MBA in one 

additional year 

After finishing and passing the Master, the student 

has got the chance to obtain the MBA with the 

specialization in Managing Direction and Strategic 

Planning in one additional year. 



• Reservation: 1,000 € 

• Remaining: At the beginning of the Master or 

in 12 monthly payments of 495 € 





Commemorative 

Album, 25th 

Anniversary of ESERP 

Business School 

For the 25th Anniversary 

of ESERP this album 

presents some of the 

moments which have 

formed a part of the 

history of ESERP.

42 MBA & Masters ESERP, close to people Honorary Degree Institutional, Multinational and Associated Partner Enterprises MBA & Masters 43 

ESERP, close to people Honorary Degree Institutional, Multinational and 

Associated Partner Enterprises 

The social commitment developed by ESERP is wide and diverse. 

ESERP collaborates in different activities like assistance, rehabilitation 

or the social inclusion of victims of poverty and social exclusion, 

both nationally and internationally. Solidarity and commitment with 

disadvantaged sectors of society is our mission: “constantly closer to 

people”. 

These activities are developed through the 

collaboration with Foundations and Non 

Governmental Organizations, creating projects and 

programs to educate managers and workers to 

be leaders, to manage, to administrate resources, 

promoting activities or financial support. 

It is important to mention that these activities 

have been developed in recent years and continue 

to this day: 

• Human Rights promotion 

• Environment 

• Fight against racism 

• Integration of ethnical minorities 

• Cooperation with underprivileged countries 

• Integral programs for development 

• Education 

• Health 

• Ecology 

• Gender 

• Housing 

• Persons with disabilities 

• Others 

Solidarity Projects 

ESERP promotes volunteering as a way of 

employees to participate and collaborate in 

supportive projects of social action, the most 

important ones of recent years are: 

www.ssim.org 

Investment in projects related with young 

generations in Colombia and Latin America, as 

well as in Barcelona. 

www.fundaciontalita.org 

Provides a team of trained professionals for groups 

of families, schools and public and private organisms 

helping to create integration and understanding 

diversity. 

www.theodora.org.es 

Organises visits of Smiling Doctors for children in 

20 hospitals around Spain with the aid of donors 

and sponsors. 

www.fundacionvicenteferrer.org 

Committed with creating better life conditions to 

disadvantaged societies from Andhra Pradesh - 

India. 

www.cruzroja.es 

Humanity, Neutrality, Independency, Volunteering 

Character, Unity and Universality. 

www.elsomnidelsnens.com 

Making dreams come true for children affected by 

cancer and chronic and severe illnesses. 

www.fex.cat 

Creation of a link between China and 

Catalonia,integrating the Chinese community in 

Catalonian culture and society and also promoting 

the understanding and knowledge of Chinese 

culture in Catalonia. 

www.guttmann.com 

Integral Rehabilitation of persons with medulla 

damage, brain damage or other disabilities with 

neuralgic origin, helping to begin a new life. 

www.afriball.org 

Supportive project that focuses on football to 

promote youth development in Senegal. 

www.caritas.es 

Promotion of the integral dignity of human beings 

living in precarious situations.

MBA & 

Masters 

Masters which are taught Full-time, part-time, on-line / distance 


• MBA Part-time / Full-time / Executive (Spanish or English) 

• MBA - Master in Business Administration (Spanish or English) 

• MBA - Master in Business Administration - specialising in Finance (Spanish or English) 

• MBA - Master in Business Administration - specialising in Human Resources (Spanish or English) 

• MBA - Master in Business Administration - specialising in Industrial Companies (Spanish or English) 

• MBA - Master in Business Administration - specialising in International Relationships (Spanish or English) 

• MBA - Master in Business Administration - specialising in Strategic Planning (Spanish or English) 

• MBA - Master in Business Administration - specialising in Marketing - Commercial (Spanish or English) 

• MBA - Master in Business Administration - specialising in Public Relations (Spanish or English) 

• MBA - Master in Business Administration - specialising in Tourism (Spanish or English) 

• MBA - Master in Business Administration - specialising in Sports Companies (Spanish or English) 

Masters in the areas of Public Relations - Advertising - Communication - Protocol 

• Master in Communication, Public Relations and Protocol Management 

• Master in Advertising Creativity and Strategy 

• Master in Event Organisation, Public Relations and Protocol 

Masters in the areas of Marketing - Commercial - International Relationships 

• Master in Marketing Management (Spanish or English) 

• Master in Commercial Management 

• Master in International Relationships and Opening of New Markets 

• Master in Service Marketing Management 

• Master in Marketing Management and Management of Luxury Businesses 

• Master in Digital Marketing and Social Networks 

Masters in the areas of Management - Business 

• Master in General Management and Strategic Planning (Spanish or English) 

• Master in Business Creation, Entrepreneurship and Micro-credits for Development 

• Master in Family Company Management and Small and Medium Enterprises 

• Master in Business Consultancy 

• Master in Industrial Company Management 

Master in the areas of Finance - Auditing - Management Control - Banking and the Stock Market 

• Master in Financial Management 

• Master in Account Auditing (endorsed by the ROAC) 

• Master in Accounting Management and Management Control 

• Master in Banking, the Stock Market and Finance 

Masters in the areas of Human Resources - Social Corporate Responsibility (SCR) 

• Master in Human Resources Management 

• Master in Social Corporate Responsibility in Organisations - SCR 

Masters in the areas of Tourism - Free time - Culture - Sports 

• Master in Tourist Enterprise Management 

• Master in Sports Enterprise Management 

Masters on-line www.eserp.com 

www.eserp.com 

Barcelona 

ESERP Building. C/ Girona, 24 

(corner with Casp) 08010 Barcelona 

Tel. 93 244 94 10 

Fax 93 231 82 87 

Madrid 

ESERP Building. C/ Costa Rica, 9 

(Columbia Metro) 28016 Madrid 

Tel. 91 350 12 12 

Fax 91 350 59 59 

Palma de Mallorca 

ESERP Building. C/ Balmes, 50 

07004 Palma de Mallorca 

Tel. 971 22 81 08 

Fax 971 71 37 20 

ESERP Associated Centres 

Palma de Mallorca 

C/ Jesús, 15 

07003 Palma de Mallorca 

Tel. 971 761 808 

Fax 971 750 439 

Alcalá de Guadaíra 

Sevilla - Málaga Motorway, km 6,3 

41500 Alcalá de Guadaíra. Sevilla 

Tel. 95 493 66 50 

Fax 95 493 51 80 

A Coruña 

Marqués de Amboage, 12 1º 

15006 A Coruña 

Tel. 981 23 52 65 

Fax 981 91 21 09 

info@eserp.com 

ESERP Business School 

MBA - Master in Business Administration • Master in Marketing Management • Master in Business Management 

28

ESERP committed to the present ESERP commit the present ESERP ...

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