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The corporate aims SCHERDEL – a family ... - Scherdel GmbH

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<strong>The</strong> <strong>corporate</strong> <strong>aims</strong><br />

1 Customer satisfaction<br />

2 Employee satisfaction<br />

3 Extension of market share<br />

4 Successful innovation strategy<br />

5 Environmentally sound policy<br />

6 Interest return on capital invested<br />

<strong>SCHERDEL</strong>, a market leader, now in the<br />

third generation<br />

Today <strong>SCHERDEL</strong> is active in Europe, America and Asia<br />

with its own production plants and sales branches.<br />

In relation to its special fields, the <strong>SCHERDEL</strong> Group<br />

occupies a leading position in the international market.<br />

<strong>The</strong> following production and service divisions benefit<br />

from synergy effects:<br />

<br />

<br />

Corporate philosophy<br />

and management principles<br />

of the <strong>SCHERDEL</strong> Group<br />

<strong>SCHERDEL</strong> – a <strong>family</strong> enterprise<br />

Run by the founder’s <strong>family</strong><br />

for generations now<br />

<br />

always played a particularly important part in the eventful history of<br />

the <strong>SCHERDEL</strong> enterprise. For more than 100 years now, <strong>SCHERDEL</strong><br />

<br />

economic challenges.<br />

<br />

<br />

<br />

<br />

<br />

Right up until the present day, the managing directors of the<br />

enterprise have traditionally been descended from the <strong>family</strong> of<br />

the founder Sigmund <strong>Scherdel</strong>.<br />

<br />

<strong>family</strong> is now in charge of the business.<br />

<br />

<br />

<br />

In all our activities the focus is on people!<br />

<strong>SCHERDEL</strong> worldwide<br />

Factories:<br />

Germany<br />

<br />

Seifhennersdorf Treuen Waldershof France<br />

L´Arbresle PortugalSlovakia<br />

Czech RepublicBrazil Sorocaba Mexico<br />

León USAChinaJapan Nagoya<br />

<strong>SCHERDEL</strong> Service Centers (SSC):<br />

Germany<br />

FranceGreat Britain Inkberrow Worcester<br />

Poland Sycow Sweden Askim Slovakia<br />

Czech RepublicUSA<br />

China Shanghai Korea<br />

<strong>SCHERDEL</strong> <strong>GmbH</strong><br />

<strong>Scherdel</strong>str. 2<br />

D-95615 Marktredwitz<br />

Telephone +49 (0) 9231 603-0<br />

Company founder Sigmund <strong>Scherdel</strong> <strong>The</strong> sons Rudi <strong>Scherdel</strong> ... ... and Max <strong>Scherdel</strong> Walter Bach, the founder’s grandson<br />

Progress based on tradition<br />

Growth thanks to innovation


Corporate philosophy of the <strong>SCHERDEL</strong> Group<br />

Management principles<br />

General principles of our<br />

business policy<br />

<br />

prise.<br />

We want to be active in the market as a group of<br />

companies, using the established product names.<br />

<br />

<br />

the individual locations and the synergy available within<br />

<br />

our customers.<br />

<br />

development of our business activity, making use of the<br />

products and markets with which we are familiar, both<br />

at home and abroad.<br />

We want to make a profit which will be sufficient to<br />

guarantee the growth of our enterprise and which will<br />

enable us to achieve our other <strong>aims</strong>.<br />

In respect of technology and costs, our aim is to be one<br />

of the leading suppliers in the markets available to us.<br />

We attach great importance to creativity and innovation<br />

and we will always make use of new technologies as a<br />

<br />

<br />

range of products we are prepared to participate in<br />

other companies and to enter into cooperations.<br />

Attitude towards the market<br />

<br />

<br />

<br />

supported by our wide range of products and our global<br />

<br />

<br />

to win and maintain their confidence.<br />

It must be evident to the business partners of each<br />

company belonging to the <strong>SCHERDEL</strong> Group that they<br />

are dealing with a single enterprise and that the same<br />

standards and principles apply to each of the various<br />

divisions of that enterprise.<br />

<strong>The</strong> customer must know that we understand his<br />

<br />

find efficient solutions to his problems.<br />

<br />

tion team – to act as a fair and reliable partner for our<br />

customers, suppliers and competitors, in accordance<br />

with customary business practice.<br />

Attitude towards employees<br />

<br />

<br />

We will use every means at our disposal to ensure that<br />

<br />

<strong>The</strong> individual achievements of the employee should<br />

<br />

<br />

personal satisfaction.<br />

<br />

personal responsibility of our employees by ensuring that<br />

<br />

relation to the achievement of clearly defined <strong>aims</strong>.<br />

We attach particular importance to ensuring that each<br />

<br />

fications and that he receives optimum vocational and<br />

<br />

<br />

<br />

running of the Company and to take part in regular voca<br />

<br />

“Every employee acts as an ‘entrepreneur’ at his workplace”<br />

Attitude towards the environment<br />

We want to meet our ecological and social obligations<br />

in respect of our environment and future generations.<br />

We regard it as our duty to adopt a responsible attitude<br />

to the use of raw materials and energy and we endeav<br />

<br />

mental compatibility.<br />

<br />

contribution in respect of training and employment<br />

measures as well as in relation to sport, culture and the<br />

community in general.<br />

We support the idea that our employees should be active<br />

in institutions, associations and corporations which serve<br />

the welfare of our community.<br />

<br />

<br />

processes and working routines in our Group of com<br />

panies must be shortened. If the tasks are to be carried<br />

<br />

demonstrate initiative and a readiness to accept respon<br />

<br />

which is determined by descriptions of the relevant func<br />

tions, he is given the necessary freedom of action and<br />

<br />

<br />

“Every employee acts as an ‘entrepreneur’ at<br />

his workplace!”<br />

Each employee has the responsibility to see that all the<br />

tasks in the Company are dealt with by himself or by his<br />

colleagues. This applies particularly when these tasks<br />

are not clearly assigned or not clearly delimited. This<br />

involves keeping a constant watch on the actual state<br />

of the Company, with the aim of achieving a continuous<br />

improvement of all processes.<br />

<br />

make mistakes – as long as these are not repeated<br />

<br />

to make changes which result in progress. However,<br />

<br />

<br />

from the start.<br />

<br />

<br />

<br />

and obliged to carry out managerial and coordinating<br />

<br />

function and where different company divisions overlap.<br />

In respect of all actions and measures, superiors and<br />

employees are obliged at all times to observe the envi<br />

<br />

<br />

<br />

<br />

<br />

Josef Schmidt)<br />

<br />

<br />

As far as the teamwork of our employees is concerned<br />

<br />

ing. <strong>The</strong>se form a constituent part of our management<br />

strategy. In detail, they consist of the following duties<br />

and rightswhich each employee has to fulfil and to which<br />

each employee can refer:<br />

Duties and rights of the superior<br />

Aims and coordination<br />

It is the duty of the superior to provide all the employees<br />

<br />

<br />

sulting from this have to be set and priorities determined<br />

in cooperation with the employee concerned.<br />

Appointment of staff<br />

<strong>The</strong> superior has to ensure that the posts assigned to<br />

<br />

by the appropriate employees. Here he has to ensure<br />

that trainee staff members have sufficient development<br />

potential and that those already holding a post develop<br />

their activity on a continuous basis.<br />

<strong>The</strong> superior has to coordinate the activities of his staff.<br />

Any decisions which affect the work of colleagues must<br />

be coordinated with them.<br />

Observance of areas of delegation<br />

<strong>The</strong> superior has to guide the employee, in accordance<br />

with his degree of maturity, in relation to a particular<br />

task or function. This guidance is aimed at helping the<br />

<br />

Here, as far as possible, the superior should allow the<br />

employees to make decisions and to act independently<br />

within their sphere of duties.<br />

Information<br />

<strong>The</strong> superior has to provide the employees with instruc<br />

tions in relation to their sphere of duties. He must inform<br />

<br />

carry out the tasks independently.<br />

<br />

right to obtain information from sources which are in a<br />

<br />

<br />

<strong>The</strong> superior has to hold regular discussions with the<br />

employee regarding his work in general, as well as for<br />

<br />

discussions relating to the setting of targets and to cur<br />

<br />

<br />

that the work is progressing and that the <strong>aims</strong> are being<br />

achieved.<br />

<br />

ment report on the employee’s work.<br />

Provision of support<br />

<strong>The</strong> superior has a duty to support the employees, in<br />

accordance with the assessment report, in order to deal<br />

with any weak points in their current field of activity or to<br />

prepare the employees for other tasks.<br />

In addition he has the task of continuing to further his<br />

<br />

<br />

training for himself as well as for the employees.<br />

Management strategy<br />

<br />

for themselves and the employees for whom they are<br />

<br />

term <strong>corporate</strong> <strong>aims</strong> and aspirations for the future can be<br />

developed. Strategies and aspirations must be supple<br />

<br />

be taken to ensure that these are achieved. <strong>The</strong> individ<br />

ual style of management should demonstrate a balance<br />

between consideration of the employee concerned and<br />

the targets of the task in hand.<br />

We attach particular importance to the idea that the<br />

<br />

concerned.”<br />

Above all it is the future that interests me because that is<br />

<br />

<br />

Making decisions and carrying them out<br />

<br />

that they should be carried out without hesitation.This is<br />

<br />

<br />

leagues and their viewpoints.<br />

<br />

their views. However, once a decision has been made it<br />

must be carried out without reservation. Here, team work<br />

is our method of choice but we ensure that responsibili<br />

ties are clearly defined at all times.<br />

Duties and rights of the employee<br />

Information / report to the superior<br />

<strong>The</strong> employee has a duty to obtain information from his<br />

<br />

term <strong>aims</strong> and to participate in decisions about what his<br />

individual <strong>aims</strong> should be.<br />

<br />

perior and his colleagues with sufficient information and<br />

in good time, so that they are in a position to decide and<br />

act appropriately. Furthermore he must inform, without<br />

delay, all those involved and his superior about funda<br />

mental deviations and unusual events, and to provide<br />

them with regular information about the stage he has<br />

reached in dealing with tasks which have been assigned<br />

to him. <strong>The</strong> employee must provide this information on<br />

his own initiative!<br />

Independent decision-making and acting<br />

Within the sphere of his duties the employee has to<br />

decide and act independently. Any procedures which lie<br />

<br />

he is uncertain about which decision to make, must be<br />

presented to his superior so that the latter can make the<br />

decision. Here, the employee must provide his superior<br />

with the relevant information and advice.<br />

Decisions which have been made must be precisely and<br />

clearly defined and documented so that they can be<br />

carried out effectively.<br />

Continuous improvement<br />

<br />

employee has to check the necessity of the individual<br />

tasks, the suitability of the working routine and the suc<br />

cess of his work with regard to the attainment of optimum<br />

results. Improvements affecting his own field of activity<br />

are to be made by the employee himself; if the improve<br />

ments affect other areas he must submit appropriate<br />

suggestions to his superior. <strong>The</strong> employee is encour<br />

aged to make use of the suggestion scheme so that the<br />

Company may benefit from all his ideas and proposals.<br />

Provision of advice<br />

<strong>The</strong> employee has to provide his superior with relevant<br />

advice at all times. Here, he must approach the problem<br />

as if he were to make the decision himself. <strong>The</strong> advice<br />

includes appropriate criticism of the ideas and actions of<br />

the superior.<br />

Further training<br />

<br />

ments in his own particular sphere of activity. He has a<br />

<br />

courses so that he can carry out satisfactorily the work<br />

assigned to him now or in the future.<br />

<br />

possibilities for further training and make corresponding<br />

suggestions to his superior.<br />

Corporate guiding principles<br />

<br />

applies to both superiors and employees:<br />

“Think and act in a positive manner!”<br />

<br />

”Never express a wish for something without acting!”<br />

”Never act without an aim in view!”<br />

”Never undermine or delay the carrying out of decisions<br />

made by superiors!”<br />

<br />

and wish you every success in the tasks which await you.

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