Management 1 - Schulich School of Business - York University

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Management 1 - Schulich School of Business - York University

PUBLIC SEMINARS | MANAGEMENT & LEADERSHIP

Management 1:

The New Managers Course

The most comprehensive, cross-functional management

training curriculum available.

SEMINAR DATES:

September 8 - 12, 2008

December 1 - 5, 2008

PRESENTED BY

Receive Cross-Functional Training

in the Five Key Management Areas of:

1

2

3

Leadership and Interpersonal Dynamics

The Marketing Management Process

Strategic and Business Planning

“SEEC and ye shall find.”

Register online or preview other programs:

www.seec.schulich.yorku.ca

4

The Financial Management Process

5 Performance Evaluation

Public Seminars • Executive & Residential Programs • E-Learning Programs • Conferences and Briefings • Certification & Accreditation Programs • In-company & Customized Programs


Management 1:

The New Managers Course

Next Seminar Date:

September 8 - 12, 2008

Register on back or online at

www.seec.schulich.yorku.ca

PUBLIC SEMINARS | MANAGEMENT & LEADERSHIP


An excellent introduction to


T. Le, Manager, Client Services

Etobicoke – York CCAC

management.

About This Seminar

With organizations much “leaner and meaner” than

ever before, a major pressure is now placed on the

manager to be cross-trained in functional areas beyond

their own specialization.

Schulich’s “Management 1” course blends together

traditional leadership and teambuilding training with

today’s functional imperatives… the ability to create

and deploy formal business plans, the ability to

understand the intricacies of the organization’s

marketing strategy, and equally important, the confidence

to carry-out the financial management responsibilities

associated with being a unit manager.

This program is highly recommended to all managers

with 5 or less years of formal management responsibility.

Study 5 Key Training Components For

Improved Management

1. Leadership and Interpersonal Dynamics

2. The Marketing Management Process

3. Strategic and Business Planning

4. The Financial Management Process

5. Performance Evaluation:

Staff & Self Management Techniques

Key Program Outcomes

1 Understand and improve your

leadership style.

2 Learn how to foster teamwork and

empower your staff.

3 Learn the latest techniques for

performance evaluation.

4 Understand the rules of

employee competency.

5 Learn the best ways to handle

crisis situations.

6 Learn how to write and deploy

business plans.

7 Understanding the marketing management

process, from segmentation to positioning

to new product development.

8 Learn how to analyze and use

financial statements.

9 Discover cost control and budgeting

techniques for your department.

10 Open the lines of communication with

both your staff and senior management.

11 Learn to plan and implement

business strategy.


Training Components and Content

Component One

Leadership and Interpersonal Dynamics

The most effective managers ‘lead’ instead of

‘manage’. This session is designed to help you

analyze your current strengths and weaknesses

as a leader, and identify the most appropriate

leadership style to fit with your company’s

unique culture.

Leadership In A Changing Environment





Understanding ‘management’ vs ‘leadership’

Interpretation of Coaching Style Self Survey

Determine your ‘preferred style’

Developing style flexibility and range

Understanding the Concept of Employee

Competency






The 4-types and developing a strategy

to handle these people

How to empower the ‘competent subordinate’

How to improve the ‘regressing employee’

Understanding the competency level of

the organization

How external factors affect employee

competency

Understanding Power and Influence –

Especially in Crisis Situations




The cause of aggressive, passive and

constructive behaviour

Moving from ‘one comfortable style’ to

‘varied’ styles

Managing upwards

Models for Improving Your Communication

with Employee Groups


Predict a pattern of response in others

and learn to react in a more positive and

influential manner

Component Two

The Marketing Management Process

In modern organizations, the marketing

department interfaces with ALL other

departments. This session will train you to

become a pro-active player in the marketing,

positioning and branding of your organization’s

products and services.

The Nature of Marketing and its Role in

Your Organization




How does the marketing concept relate to

overall business strategy?

How does the marketing function relate to

other functional departments?

The structure of a marketing plan – what

should it accomplish?

Market Segmentation & Targeting



Market segmentation and its impact on overall

firm strategy

Key activities involved in segmenting and

targeting markets

Product & Service Positioning




What is ‘positioning’?

How is positioning related to the firm’s

strategies?

What is required for effective positioning?

Managing Products and Services



What is included in a marketing plan for an

individual product or service?

Introduction to branding concepts

in your business

Component Three

Strategic and Busines

This session will provide a b

development of strategic m

distinct discipline, offer a cl

major concepts in strategic

review the major elements

explain how strategic decis

and discuss how business p

from strategic planning.

The Strategic Mindset

■ Understanding the situat




Current issues in strateg

The strategy developmen

Strategic thinking

Strategic Planning





The time-based view of s

The 8 strategy framewor

Identifying dominant stra

The one-page strategic p

Facts Required to Suppor





The 5 zones of managem

The general knowledge

Stakeholder analysis

Understanding external

Business Planning





The role of expectations

Expectations impact ana

Pros and cons analysis

Mapping strategy implem

Personal Action Planning: Interpreting Feedback from Significan



The 14 MEPS skills

Dealing with information from others



Asset/liability develo

Building on confirme

ENJOY OUR 100% SATISFACTION GUARANTEE ON ALL PROGRAMS!

IN-COMPANY TRAINING: This program can be delivered on site. Please contact

SEEC Personnel at 416.360.8850 or visit www.seec.schulich.yorku.ca for more information.


e

iness Planning

de a brief history of the

ic management as a

r a clear explanation of

tegic management,

ents of strategic planning,

decisions are made,

ess planning differs

g.

et

situation

rategy

pment process

w of strategy

ework

t strategy

gic plan

pport Planning

agement

dge trap

is

rnal reality

tions

t analysis

sis

plementation

Component Four

The Financial Management Process

Whether we like it or not, a manager must

maintain financial responsibility for the

profitability and cost control of the business

unit(s) they manage. This session is designed to

strengthen your grasp of the key financial

planning and reporting processes.

A Review of the Key Financial Statements





Balance sheet

Income statement

Statement of changes in financial position

The accounting process

Financial Statement Analysis





Working capital ratio

Accounts receivable turnover

Inventory turnover

Cash conversion cycle

Budgeting Procedures





Sales budget

Production budget

Selling and administration budget

Cash receipts and disbursements budget

Cost Control Techniques




Cost behavior and breakeven analysis

Fixed, variable and mixed costs

Single product analysis

Component Five

Performance Evaluation:

Staff & Self Management Techniques

The course module presents an intensive

review of the right and wrong ways to initiate

performance reviews with your colleagues,

and also provides you with tried-and-true

teambuilding techniques to ensure that your

staff are performing to their maximum potential.

The Context and Myths of Performance

Evaluation





The changing nature of jobs

The employment relationship

The psychological contract

The manager’s role in performance

management process

How To Conduct Performance Evaluations




The performance cycle

Preparing for the interview: frequency;

scheduling; documentation; employee’s input;

location; time allotment

Conducting the interview: setting context;

reviewing original plan and change factors;

specific recognition of accomplishments;

improvement recommendations and action

plan; development of follow-up plan

The Performance Improvement Interview





Setting precise objectives

Dealing with a confrontational employee

Separating problems of skill and behavior

Documentation and timing the follow-up

Leading Groups Within the Organization






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Deciding on the appropriate coaching style

How to encourage participation

Methods used to manage groups

Improving feedback and communication

Leadership case study simulation

icant Others

velopment information

firmed strengths



“Under” and “over” leadership

Action planning workshop

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Instructor Profiles


The course was very

informative. I especially

benefited from Leadership,

Teambuilding, Strategic

Planning and Performance

Management.

” S.Green, Manager,

Canadian Paraplegic Association

Ontario

Alan Kennedy

Topic: Strategic Management




Alan is one of Canada's most

experienced strategic planning and

business planning practitioners,

having instructed thousands of

managers on successful strategy

development since 1992.

Alan is Managing Partner of

Gibson Kennedy & Company, a firm

specializing in strategy development

and communications.

Alan served as Senior Vice President,

General Counsel & Secretary to the

Board of Campeau Corporation and

prior to that, Oxford Development

Group. He graduated from Dalhousie

Law School in 1975.

Gary Miller

Topic: Employee Performance

Management



Gary Miller is the President of

Personal Success Coaching and an

Instructor in the MBA program at

York University’s Schulich School of

Business, as well as at the Schulich

Executive Education Centre. Gary

has more than 25 years experience

coaching individuals and teams to

develop confidence and competence

as leaders skilled at driving business

results.

Gary uses his coaching and facilitation

skills to help organizations hone

their people management expertise.

He creates a comfortable, collaborative

and positive learning environment,

which allows individuals and

teams to reach their full potential.

Beppino Pasquali, CA

Topic: Financial Management



Beppino is a Chartered Accountant

and top-rated instructor with both

The Institute of Canadian Bankers

and Schulich School of Business.

He instructs and facilitates at

management seminars in the areas

of corporate finance and accounting,

taxation and estate planning. His

instructional style makes financial

concepts easy to understand.

Alexandra J. Campbell, Ph.D

Topic: Marketing Management



Alexandra has had extensive experience

both teaching and practicing

marketing in a variety of sectors

since 1986. She is a professor of

marketing at the Schulich School of

Business and has taught as a visiting

professor in well known international

business schools in Mexico and

France.

Alexandra has developed and delivered

over 500 executive development

programs and her research in the

area of buyer-supplier relationships

and CRM has been published in both

academic and managerial journals.

Her consulting experience spans

both the manufacturing and service

sectors working for companies such

as Imperial Oil, Allergan Optical,

Bell Canada, Manufacturers Life and

Toronto Hydro among others.

Colin Pearson

Topics: Leadership & Team

Development



Colin is a Senior Consultant at

Human Synergistics Canada, and

since 1999 has specialized in training

for organizational development,

employee development, 360º-feedback

and teambuilding.

His down-to-earth presentation style

has allowed him to work with teams

and individuals at all organizational

levels, developing and conducting

numerous successful training workshops,

and providing support to

consultants, trainers and instructors

across the country to ensure the

effectiveness of their work.

Experience Our Award-

Winning Management

Programs

SEEC is one of only four

schools in the world ranked in

the top tier of both Executive

Education categories (Open-

Enrolment and Custom

Programs) by the Economist

Intelligence Unit.


REGISTRATION FORM

Experience The

Schulich Executive

Learning Difference…

Management 1:

The New Managers Course

3 WAYS TO REGISTER Enjoy Our 100% Satisfaction Guarantee!

World Class Faculty

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at our web site:

www.seec.schulich.yorku.ca

FAX your

registration to

(416) 736-5689

MAIL to

Schulich Executive Education Centre

The Executive Learning Centre

Schulich School of Business

York University, 4700 Keele Street

Toronto, ON M3J 1P3

Please check desired session: ❏ September 8 - 12, 2008 ❏ December 1 - 5, 2008

Priority code from mailing label (if available):

YK 3390 -

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Organization

# of Employees

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Schulich Executive Education Centre

and mail to:

Schulich Executive Education Centre

The Executive Learning Centre

Schulich School of Business

York University

4700 Keele Street

Toronto, ON M3J 1P3

Framed Certificate of

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COURSE TUITION & DETAILS

Program tuition: $3495.00 + 174.75 (GST) = $3669.75. This includes

instruction, all seminar materials, lunches, refreshments, but not

hotel accommodations. Special Team Savings: Save $150 each

when two or more team members from the same organization

register for this program at the same time.

Please Note: Fees, dates and speakers are subject to change. York’s

liability is limited to reimbursement of paid tuition fees. One free

transfer is permitted, provided written notice is received at least 14

days in advance of the seminar start date. Late transfer requests, less

than 14 days in advance of the start date, will incur a $100 fee.

Additional transfers are $200 each. Cancellations received in writing

at least 14 days in advance of the seminar start date will receive a full

refund. Written cancellations received less than 14 days prior to the

seminar will be subject to a $500 administration fee. Non-attendance

will incur full seminar tuition cost. GST# R119306736.

Call us at (416) 736-5079, or toll free 1-800-667-9380,

or email: execedinfo@schulich.yorku.ca

COURSE LOCATION(S)

September Session: September 8 - 12, 2008

December Session: December 1 - 5, 2008

9:00 am - 4:30 pm each day

The Schulich Executive Learning Centre

York University

4700 Keele Street, Toronto, ON M3J 1P3

OPTIONAL ACCOMMODATIONS

Join us at the new Schulich Executive Residence.

Call (416) 650-8300 for more information and

reservations. Book online: www.elc.schulich.yorku.ca.

YK 3390

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