Cobouw - Sdu

Cobouw
Specialist daily for professionals in the construction industry
Cobouw, the only specialist daily for the whole construction industry in the Netherlands, has
appeared for over a century and a half and sits atop the news every day!
Cobouw brings current construction news and
backgrounds in the political, economic, technical
and financial fields. Additionally, Cobouw
publishes calls for tenders and construction
notifications every day. Announcements of
building projects (tens of thousands per year):
from the planning stage through to the allotment.
Daily paper Cobouw is essential for
broadening the network and vision of building
professionals.
Cobouw reaches over 50,000 readers in the
whole building pillar every day. Readers who
will be looking at your advertisement.
How and when?
Cobouw is the only trade journal that appears
5 times per week, i.e. on Saturday/Monday,
Tuesdays, Wednesdays, Thursdays and Fridays.
An exquisite possibility to attune your communication
to your target group optimally.
In combination with Cobouw.nl, e-mail
newsletters and events Cobouw always offers
you an optimal platform to reach your target
group. Ask your account manager about all the
(combination) possibilities.
Advantages for advertisers
• Wide reach in the entire building pillar:
among contractors B&U and GWR, architects,
clients, project developers, investors, housing
corporations and authorities
• You reach over 50,000 decision makers
• You choose the format, the position and the
frequency that suits your communication best
• Your advertisement stands out noticeably,
thanks to the clear layout of Cobouw
• Possibilities to combine with www.cobouw.nl,
the online domains, the e-mail newsletters,
Cobouw, Infrastructure and partner mailings
• Attractive rates for colour insertions
• Advertising possibilities on editorial pages
Cobouw Specials 2013
Theme Publication date Closing date
Preview Exhibition Infratech 10 - 01 - 2013 03 - 01 - 2013
Exhibition newspaper Bouwbeurs 21 - 01 - 2013 07 - 01 - 2013
Exhibition newspaper Parkeervak 26 - 03 - 2013 19 - 03 - 2013
Renovation 26 - 04 - 2013 19 - 04 - 2013
Housing Construction 31 - 05 - 2013 24 - 05 - 2013
Redevelopment 07 - 06 - 2013 31 - 05 - 2013
Concrete in pictures 14 - 06 - 2013 07 - 06 - 2013
Good News 30 - 08 - 2013 23 - 08 - 2013
Sustainability 13 - 09 - 2013 06 - 09 - 2013
Concrete in pictures 08 - 11 - 2013 01 - 11 - 2013
Cobouw 50 in the Construction Industry 21 - 11 - 2013 01 - 11 - 2013
Cobouw XL 06 - 12 - 2013 29 - 11 - 2013
wijzigingen voorbehouden
Changes reserved

The target groups of Cobouw
• Contractors B&U and GWR
• Suppliers to the construction industry
• Clients (project developers, pension funds,
authorities, housing corporations and estate agents)
• Designers, architects and consultants
• W- and E- installers
Circulation data
Daily distribution 10,000
Reach Over 50,000
Why choose for Cobouw?
- With the paper, the website and the
newsletters Cobouw offers you a wide reach in
the entire building pillar.
- Cobouw is the most current, reliable,
authoritative and independent source of
information for the construction industry.
- Cobouw is the only trade journal to appear
5 days per week with building news, results
and allotments all through the year.
- The paper, the website and the e-mail
newsletters inform about economy,
technology, politics and calls for tenders.
Always up-to-date!
- Cobouw offers you many attractive
cross-media profiling possibilities.
- Cobouw reaches managers and decision makers
(high readers’ profile).
- www.cobouw.nl has 128,000 unique visitors
per month on average.
- The daily e-mail newsletter Cobouw has over
19,500 subscribers.
Profile of the reader of Cobouw
- Often employed with large and middle sized
companies. The managing director/manager/
middle management has a subscription to
Cobouw.
- Cobouw readers are often employed with
contractors B&U and/or GWR, architects’
agencies, suppliers, authorities, or with E- and
W- installers.
- The subscribers usually only read Cobouw.
Cobouw is often considered to be the most
important trade journal.
- On average the subscribers have higher
vocational or higher education.
- 90% – 95% of the readers from Cobouw are
men.
- Their motive for reading Cobouw is to keep up
to date with current developments.
- The readers of Cobouw are very satisfied with
the trade journal (80%).
Advertising in Cobouw
You have various possibilities; from 1/40 block
(50 x 46 mm) to 2/1 page (550 x 398 mm) and
20 formats in between. We shall be pleased to
advise you about your campaign. All formats,
rates and supplying specifications can be found
on www.bereikdebouw.nl
Cobouw calls for tenders
Insert your calls for tenders in Cobouw! For
Cobouw has been the address for all your tender
publications for over 150 years. All the relevant
market parties gain information about
international, national and regional
developments in the construction industry every
day. With Cobouw you are ensured of contacts
with the right parties in the construction
industry. Cobouw and Cobouw.nl offer all calls
for tenders.
In short, with Cobouw you choose for direct,
tailored interaction with your target group.

Cobouwbanen.nl
Recruit quickly and effectively via the website
for the construction industry. Are you looking for
the most suitable candidate for your vacancy?
Cobouw and Cobouw.nl offer you the highest
reach within the construction industry. As an
employer you are guaranteed to stand in the
spotlights with actively and potentially
jobseeking professionals.
Cobouw e-mail newsletter
Cobouw distributes the most important
construction news of the day by e-mail
every day.
The newsletter is free for everybody who
subscribes (opt-in) and right now it has over
19,500 subscribers.
For a wide reach and an increased chance of
response you can insert your campaign in this
newsletter.
Example of a cobouw newsletter.
Cobouw.nl, the website for the
construction industry
Cobouw.nl is the perfect environment for
advertisers who want to reach professionals in
the construction industry. Cobouw.nl reaches
decision makers at management level and
attracts 128,000 unique visitors per month on
average.
(Source: Google Analytics 2012.
Specialist pages of Cobouw.nl
The construction industry is a broad concept and
therefore Cobouw.nl recently introduced its
specialist pages. Per specialisation you will find
important editorial content, information,
advertisements and data about companies that
are active in the various domains. These
specialist pages offer you an excellent chance to
reach your target group directly. For instance,
you can insert your editorials on the specific
specialist pages as often as you like.
We shall be pleased to advise you about the most
effective campaigns, the position on the site, the
format and the duration.
Example of a specialist page on www.cobouw.nl
More information?
Cobouw Product, Calls for tenders and online
Anja Berwers,
+31(0)70 – 378 05 92, a.berwers@sdu.nl
Hans Looyé,
+31(0)70 – 378 05 21, h.looye@sdu.nl
Najia el Zoulali,
+31(0)70 - 378 05 24, n.el.zoulali@sdu.nl
Specialist pages
Hans Spuijman,
+31 (0)70 – 378 04 19, h.spuijman@sdu.nl
Cobouwbanen.nl
SalesQ: Maurice Nabuurs,
+31 (0)23 – 711 32 00, m.nabuurs@salesq.nl
Delivery material
Sdu Uitgevers BV
Media Order Services
P.O.Box 34
2501 CA The Hague
loap@sdu.nl
Fax: +31 (0)70 - 799 98 81
Cobouw is a Publication of Sdu Uitgevers, Publications
include: The Architect, Vastgoedmarkt, Materieelkrant
and NBD.
For more information: www.bereikdebouw.nl