Paris and Seafood Summit 2010! - Seafood Choices Alliance

Welcome to Paris and Seafood Summit 2010! 

Perhaps, when we announced that Paris would be the venue for the Summit this year, you 

considered that it isn’t the most ‘fishy’ of venues. However, Paris actually grew, over the course 

of some 2,000 years, from the original fishing village founded by the Gauls of Parisii tribes on 

the island in the Seine – the Ile de la Cité. Further more (as one might expect from a nation of 

food lovers) the transport of food in the City has priority over other transport – an odd piece of 

legislation which arose when Vatel, the most famous chef in the 18th century, killed himself 

because the fish he had ordered failed to arrive on time for the important dinner he was 

preparing. Luckily, our fabulous French chefs don’t have such challenges now with the Rungis – 

the world’s biggest food market – providing half of all Paris’ seafood requirements. 

Challenging Assumptions 

We are often surprised when we find that our assumptions have become flawed, even if they 

were once valid or pieces remain true, so it is very important that we constantly test these 

assumptions to ensure they are true, accurate, appropriate and relevant. With that in mind we 

encourage you, through this Summit, to challenge industry assumptions on our best routes to a 

more responsible, sustainable community. What does a new Common Fisheries Policy need to 

look like? Are our models for standards and certification appropriate? Are our priorities still in 

order? 

Over the next few days you will hear from an accomplished group of speakers who will help us 

collectively challenge our approaches. Many of them are working on new policies, new research, 

new models; we hope you will actively participate so together we can explore how to move to 

Sustainable Seafood v.2 How will you help catalyse and lead the next important step? 

The Seafood Summit 

Each year the Seafood Summit serves as a forum for constructive challenge, inquiry and 

exploration – a place where leaders from different walks of life can take the opportunity to 

gather knowledge, ask the tough questions that may feel uncomfortable, foster relationships, and 

blur the lines between competitor and collaborator. Seafood Choices is proud to help enable 

those connections and conversations, and thanks you for rising to the challenge. We believe it is 

essential to meaningful, participatory conversations to ensure we keep the Summit accessible to 

all, by keeping fees to a minimum. This means that, without the valuable support from our 

funders, sponsors and partners, this Summit could not happen in its current format. I, therefore, 

make no apology for making this the first of many ‘thank yous’ over the course of the next three 

days. 

By working together, this diverse set of voices is proving that innovative partnerships and shared 

responsibility can pave the way for the future of this evolving, and in many cases exemplar, 

market while also ensuring the long-term health of our ocean resources.

The SeaWeb Board 

Seafood Choices is a programme of international NGO SeaWeb. We once again welcome to the 

Summit SeaWeb’s Board of Directors and thank them for their support and vision. The 

biographies of Richard Beatty, Esq, Nicholas Haffenraffer, Alan Jones, PhD, Dawn M. Martin, 

John Ogden, PhD, Callum Roberts, PhD – and our newest Board member, Nora Pouillon - are 

included in the program for your background. Chef Nora is a pioneer and champion of 

sustainable seafood having worked for years to organise chefs around important issues. I 

encourage you to seek them out and meet them, if you have not already, to share experience and 

engage in lively conversation. 

Converse, connect, challenge, listen, watch thought provoking films, enjoy inspiring 

photographs, partake of good wine and food. I hope you have a productive, challenging, and 

fun, Seafood Summit. Thank you for participating! 

Melanie Siggs 

Vice President, Sustainable Markets 

SeaWeb 

Two roads diverged in a wood, and I- 

I took the one less travelled by, 

And that has made all the difference. 

Robert Frost

Paris, France 

31 January – 2 February 2010 

TABLE OF CONTENTS 

Agenda…………….…………….……………........…. 1 

Moderator & Panellist Biographies………….……….... 17 

Seafood Product Donations.………….…………......... 59 

Reception 31 January – Seafood Champions.................. 61 

Reception 1 February – Aquaculture Dialogues.............. 63 

About SeaWeb....................................................................... 65 

SeaWeb Board....................................................................... 67 

Offsetting Seafood Summit Carbon Emissions..........…. 69 

Seafood Choices and Sponsorship...................................... 71

AGENDA 


31 January – 2 February 2010

3 


31 January – 2 February 2010 

AGENDA 

SUNDAY, JANUARY 31 

TYPE, TIME 

& ROOM 

SESSION 

Plenary Session 

8:45 – 10:00 

La Seine A+B 

10:00 – 10:30 

Foyer 

Panel 

10:20 – 11:40 

La Seine A+B 

EU and CFP 

Reform* 

Welcome 

Melanie Siggs, Vice President for Sustainable Markets, SeaWeb 

Matthieu Lambeaux, Findus Group – General Manager Findus France 

Keynote Address 

Professor Daniel Pauly 

University of British Columbia’s Fisheries Centre & Principal Investigator, Sea Around Us Project 

Morning coffee available 

please note Sessions start at 10:20 

The Common Fisheries Policy: A reform to contribute to sustainability 

In September 2008, the European Commission began a review of the Common Fisheries Policy (CFP) to 

improve the economic viability of fisheries, conservation of fish stocks, integration with the Maritime 

Policy and provision of quality food to consumers. The review is being based on analysis of the 

achievements and shortcomings of the current policy, and other fisheries management systems. In April 

2009, the Commission adopted a Green Paper on the CFP reform to encourage public debate. Afterwards, 

the Commission will develop a proposal to present to the Council and the European Parliament planned 

for adoption in 2013. This panel will explore the CFP review process from a sustainability aspect. 

Moderated by Sharon Leclercq-Spooner (EPPA), with panellists Christian Décugis (Var Local Committee 

for Marine Fisheries and Aquaculture), Javier Garat (Europêche), Clotilde Guyot (Languedoc-Roussillon 

Regional Committee for Marine Fisheries and Aquaculture), Tony Long (World Wildlife Fund), Poul 

Torring (GEMBA Seafood Consulting) and a representative from the European Commission. 

Panel 

10:20 – 11:40 

La Seine C 

Building Better Salmon: Improving the life-cycle of seafood supply chains from fish to 

fork 

Salmon illustrate the complexity of seafood production and the multiple dimensions of sustainability in 

capture and farming systems. Results from a global study of the comparative performance of the world's 

major salmon producing regions suggest ways to put better fish on consumers’ plates – in terms of 

environmental, social and economic impacts associated with their production. The case of salmon 

illustrates the power of the life-cycle approach; it suggests that solutions are rarely as simple as exhorting 

consumers to “eat wild” or “eat local”, or producers to replace all fish oil and meals in aquafeeds, or put all 

farmed production on land. 

Moderated by Astrid Scholz (Ecotrust) with panellists Dr. Petter Arnesen (Marine Harvest), Peter 

Tyedmers (Dalhousie University) and Helene York (Bon Appétit Management Company). 

* Sessions denoted with ‘EU and CFP Reform’ are part of a track on the first day of the Seafood Summit that explores issues of particular relevance to the 

European Union and Reform of the Common Fisheries Policy. The ‘Business of Assurance’ track during days 2 & 3 of the Seafood Summit explores 

various efforts and views related to sustainability assurance.

4 

Panel 

10:20 – 11:40 

Pont Des Arts 

Nile Perch: From “nightmare” to Naturland 

The Nile perch is challenging assumptions about sustainable seafood. Long known for its devastating 

effect on Lake Victoria’s biodiversity and various social ills associated with the fishery, this species was 

labelled a “nightmare” by a popular documentary as recently as 2004. Now this fish is certified 

sustainable by Naturland. Research over several decades points the way to a win-win for human welfare 

and biodiversity conservation, but this goal has not yet been reached. This panel will assess the role Nile 

perch plays in the Lake Victoria ecosystem and how certification could help bring about an optimal 

outcome for this highly controversial fishery. 

Moderated by Tania Taranovski (New England Aquarium) with panellists Stefan Bergleiter (Naturland), 

Dick Nyeko (Lake Victoria Fisheries Association) and Frans Witte (University of Leiden). 

Presentation 

11:50 – 12:40 

La Seine A+B 


Reform* 

OCEAN 2012 – An alliance of organisations dedicated to transforming the European 

Fisheries Policy 

The presentation will: 1) Briefly describe the failure of the current EU Common Fisheries Policy (CFP) 

to deliver sustainable fisheries; 2) Introduce a new coalition of organisations dedicated to transforming 

European Fisheries Policy to stop over-fishing, end destructive fishing practices and deliver fair and 

equitable use of healthy fish stocks; 3) Present OCEAN2012's proposals for the reform of the CFP; 

and 4) Present some of the recent key activities and invite other organisations to become members of 

the coalition. 

Presented by Markus Knigge (Pew Environment Group) and Beatrice Gorez (Coalition for Fair 

Fisheries Arrangements). 

Presentation 

11:50 – 12:40 

La Seine C 

Will salmon feeds become independent from fishmeal? 

To have the nutritional knowledge to reduce the use of fishmeal is key to ensure future sustainable 

growth in salmon farming. The industry has made progress with vegetable alternatives to 25% fishmeal 

in feeds. Exploration into the additional functionalities of some ingredients in salmon feeds have 

prompted a fresh approach, enabling fishmeal contents below 25% without animal proteins. Trials in 

2007 and 2008 by Skretting Aquaculture Research Centre led to successful feeds containing less 

fishmeal, progressing in 2009 to close to 0%. At the same time we see developments in environmental 

certification of industrial (forage) fisheries, and in addition about 25% of fishmeal production comes 

from trimmings and by-products. This development can question if the end goal is to use no fishmeal 

in salmon feeds. 

Moderated by Trygve Berg Lea (Skretting) with presenters Andrew Jackson (International Fishmeal and 

Fish Oil Association) and Alex Obach (Skretting). 

Presentation 

11:50 – 12:40 

Pont Des Arts 

Illegal, Unreported and Unregulated (IUU) Fishing in Africa 

This presentation will explain some of the approaches and activities to overcome IUU fishing as they 

relate to regional and continental cooperation, as well as the incorporation of these activities into the 

overall efforts to improve fisheries management in Africa. Specifically the session will present an update 

on the latest work of the Stop Illegal Fishing campaign in Africa. The presentation will also review the 

potential total catch of seafood available in Africa and the market that exists there. The session hopes 

to discuss how to tackle piracy problems and underscore the need to support compliance with the new 

European Union IUU regulation, to ensure the regulation does not result in a barrier to trade, upon 

which so many in the region are dependent. 

Presented by Nabil Abdirashid (Jibsom Inc., Djibouti). 

12:40 – 13:40 

Le Jardin du 

Luxembourg 

Lunch 




5 

Presentation 

13:40 – 14:40 

La Seine A+B 


Reform* 

Fishermen Today: Economic and environmental stakeholders 

In order to propose an answer to scientific diagnosis on ecosystems and to target the creation of new 

environment-based management tools, fishermen hope to demonstrate through their representative 

organisations that it is possible to match biodiversity conservation and long-term profitability. In that 

view, a collective project supported by the State and the Regional Councils has been built to involve 

fishermen of the Languedoc-Roussillon in this new framework. The presentation aims at presenting this 

pilot project and its concrete outcomes. Developing adapted communication means and implementing 

governance schemes are considered as necessary conditions for the acceptance of new environmental 

requirements. 

Presented by Thibaut Rodriguez and Simon Woodsworth (Regional Committee for Marine Fisheries 

and Aquaculture of the Languedoc-Roussillon). 

Panel 

13:40 – 15:00 

La Seine C 

Asian Salmon: The next generation of certified wild capture salmon fisheries? 

Salmon is one of the top three seafood products sold in the United States and a flagship product in the 

MSC line. Yet since Alaska salmon was certified in 2000, no other wild capture salmon fishery 

successfully completed certification. Recently, six salmon fisheries from Russia and Japan entered the 

MSC assessment process and in September 2009 the first Russian salmon fishery was MSC certified. 

Representatives from Russian and European companies, and conservation groups, will discuss the sea 

change that has occurred in Asia’s salmon fisheries and promise they hold to become a major source of 

certified salmon. 

Moderated by Brian Caouette (Wild Salmon Center) with panellists Peter Hajipieris (Birds Eye Iglo), 

Howard Johnson (Sustainable Fisheries Partnership), Rich Lincoln (State of the Salmon) and Lyudmila 

Voronova (JSC Gidrostory). 

Panel 

13:40 – 15:10 

Pont Des Arts 

Shaping the Solution: What are integral elements of sustainable and equitable 

fisheries? 

With the sustainable seafood movement coming of age, there is widespread agreement that many 

fisheries are operating unsustainably and change is needed. Additionally, issues of fairness have emerged 

for the seafood industry to embrace. However, what does a sustainable and equitable fishery look like? 

Are there common recipes that work globally? Is there an ideal benchmark to determine if a stock is 

harvested unsustainably? Are large-scale no-take zones a precondition? Is certification the answer? Can 

sustainable fisheries truly exist without equitable benefit sharing? This panel will bring together 

opinions from diverse backgrounds to assess whether there is common ground. 

Moderated by Nina Thüllen (Greenpeace) with panellists Antonio Garcia Allut (University of Coruña, 

Paul Johnston (Greenpeace), Daniel Pauly (University of British Columbia Fisheries Centre) and Reidar 

Toresen (Institute of Marine Research). 

Panel 

14:50 – 16:10 

La Seine A+B 


Reform* 

Towards a Sustainable and Equitable Fishing Relationship Between the EU and ACP 

Countries 

As part of the reform of the European Common Fisheries Policy, a new framework will guide fisheries 

relations between the European Union and developing countries. This new framework, aiming at ‘good 

governance’, should be established through dialogue, and address three essential issues: 1) transparency, 

information and participation of local stakeholders and civil society; 2) access to developing countries 

resources by fleets of European origin; and 3) access of developing countries fisheries products to 

European markets. The debate will bring together representatives from developing countries and 

Europe, to share their experience about how these issues can be concretely addressed, and will propose 

a new framework for the fisheries relations between the European Union and developing countries, 

having the potential to contribute to sustainable and fair fisheries. 

Moderated by Beatrice Gorez (Coalition for Fair Fisheries Arrangements) with panellists Ahmed 

Mahmoud Cherif (Pêchecops), Andre Standing (Institute for Security Studies) and Makthar Thiam 

(West African Trade Hub). 




6 

Presentation 

15:20 – 16:20 

La Seine C 

Debunking the Bottleneck Myth 

In many industrialised nations, sustainable seafood initiatives (SSI’s) have shifted their focus from 

broad-scale consumer-related activities towards a more directed approach targeting the ‘bottlenecks’ 

along the seafood supply chain, however this approach may not be as applicable or effective in 

developing nations. Since it was founded in 2004, WWF’s Southern African Sustainable Seafood 

Initiative (SASSI) has experienced a number of different challenges to those reported on by other 

sustainable seafood initiatives around the world. This presentation seeks to highlight some of the 

challenges facing the sustainable seafood industry in developing countries like South Africa and some 

of the approaches that SASSI has found useful in overcoming these challenges. 

Presented by John Duncan (WWF South Africa). 

Workshop 

15:30 – 18:00 

Pont Des Arts 

Developing Fisheries Improvement Partnerships: Leveraging change in fisheries 

Fisheries Improvement Partnerships (FIPs) are an innovative approach to improving fisheries. They 

enable seafood buyers, suppliers and producers to build an alliance to promote and encourage better 

fisheries policies and management - encouraging fishing practices to be more environmentally friendly 

by working with the private sector (e.g. by developing focused procurement policies). FIPs have been 

in operation since 2002, and the workshop will describe the development process, the management 

and information systems needed to source objective data, how to track improvements, and methods 

and tools for applying the model. Using international case studies, the opportunities and obstacles 

encountered will be explored. 

Moderated by Doug Beveridge (Sustainable Fisheries Partnership) with panellists Michael Bockisch 

(Birds Eye Iglo), Alex Olsen (Espersen), Steve Phillips (Phillips Foods) and James Turton (Findus 

Group). 

16:10 – 16:40 

Foyer 

Afternoon tea available 

please note some sessions run over this period or recommence at 16:20 

Presentation 

16:20 – 17:00 

La Seine A+B 


Reform* 

Scottish Conservation Credit Scheme: Voluntary initiative bringing stakeholders 

together 

The Scottish Conservation Credits Scheme was set up in 2008 in order to improve fisheries 

management by adopting best practices in stock conservation. The Scheme is run by the Scottish 

Government and advised by a steering group with members from industry, science and eNGOs that 

meet monthly. The Scheme has strong conservation orientated objectives, which provided a sound 

foundation for implementing the revised EU cod recovery plan of December 2008. This innovative 

scheme is the first of its kind in EU waters. It has had to build consensus towards solutions that secure 

economic returns along with a long-term future for fish stocks’. Industry has had to make many shortterm 

sacrifices in recognition of the long-term benefits the Conservation Credits Scheme should 

provide. 

Presented by Colin Faulkner (Scottish Government) and Mike Park (Scottish White Fish Producers 

Association). 




7 

Panel 

16:30 – 18:00 

La Seine C 

Public Perceptions About Mariculture at the Tipping Point: From being a problem, 

to being part of the solution 

Mariculture – farming marine organisms in the ocean – is a relatively new term that seeks to break free 

from the pejorative widely associated with ‘fish farming.’ This panel will examine current public 

perceptions concerning farmed fish, their roots and influencers, and how growing awareness of the 

need for sustainable seafood is presenting an opportunity for a major shift in consumer attitudes about 

mariculture. An open ocean mariculture industry pioneer will lead a global panel of fish biologists and 

marine scientists through examination of environmental and economic impacts of mariculture, market 

access, ocean user-group conflicts, and the future for our seas. 

Moderated by Neil Sims (Kona Blue Water Farms) with panellists Peter Bridson (Monterey Bay 

Aquarium), Dr. Ionnis Karakassis (University of Crete, Marine Ecology Laboratory) and Yngvar Olsen 

(Norwegian University of Science and Technology). 

Presentation 

17:10 – 18:00 

La Seine A+B 

Are deep-sea fisheries sustainable? The UN General Assembly and the precautionary 

and ecosystem approach to deep-sea fisheries. 

In 2006 the United Nations General Assembly (UN GA) adopted a resolution committing high seas 

fishing nations and regional fisheries management organizations to urgently take a series of measures 

to ensure that deep-sea ecosystems such as cold-water coral and seamount ecosystems would be 

protected from the adverse impacts of bottom fishing, in particular bottom trawl fishing, and ensure 

the long-term sustainability of deep-sea fish stocks. This presentation will address the issue of the 

sustainability of fisheries for deep-sea fisheries and the extent to which the 2006 UN GA resolution 

has been effectively implemented, including by European Union fleets. 

Presented by Matthew Gianni (Deep Sea Conservation Coalition). 

18:30 – 19:30 

Foyer 

Welcome Reception 

Join us to toast Seafood Champions past and current - and this year's finalists - at tonight's reception. 

Jaume Tàpies, President of Relais & Chateaux, will present their recent commitment to a sustainable 

seafood policy. Hosted by Seafood Choices, a programme of SeaWeb. 




8 

MONDAY, FEBRUARY 1 

TYPE, TIME 

& ROOM 

SESSION 

Panel 

9:00 – 10:30 

La Seine A 

Business of 

Assurance* 

What role for standards systems in the future of fisheries? 

As the complexity of the problems we face globally come into focus, social and environmental 

standards systems are poised to play a critical role in addressing global sustainability challenges: from 

the health of our oceans, to that of our fisheries, to the supply of food for a growing population. The 

role of standards systems will be determined by many factors: How do they work alongside 

government regulation? What guarantees their credibility? How can we scale up their impacts to 

maximise their contribution to sustainability outcomes? How can we bring along consumers, 

businesses and interested stakeholders to shape and work with credible standards systems? 

Moderated by David Gould (ISEAL) with panellists Sadie Homer (Consumers International), Chris 

Ninnes (Marine Stewardship Council), Carl-Christian Schmidt (OECD) and Jose Villalon (World 

Wildlife Fund). 

Panel 

9:00 – 10:30 

La Seine B 

Ensuring Traceability in the Seafood Supply Chain 

In the context of widespread illegal fishing, it is essential that there is a global and industry-wide move 

to improve the traceability of seafood to rebuild and retain public confidence in product sourcing and 

labelling claims. Traceability is an essential business requirement as it ensures sustainable seafood can 

be tracked through the supply chain and provides a vital assurance for fish buyers seeking sustainable 

seafood. The session will explore the opportunities for environmental supply chain management. 

Traceability experts will discuss the challenges faced by the fishing industry and share their expertise 

and insights into the latest tools and solutions that will lead to more streamlined and efficient 

processes. 

Moderated by David Agnew (Imperial College London) with panellists Derek Figueroa (Seattle Fish 

Company), Rob Ogden (TRACE Wildlife Forensics Network) and Tim Wilson (Historic Futures). 

Panel 

9:00 – 10:30 

La Seine C 

The Future Oceans – Warming Up, Rising High and Turning Sour – Does it Matter? 

Climate change has been called the single most important issue of our generation and current 

predictions indicate that no part of the planet or society will remain unaffected. With climate change 

increasingly featuring on the international political agenda there has been a tremendous volume of 

opinion and information which features and debates the impacts of climate change, and illustrates 

where the effects of climate change are already occurring, where it will occur shortly and what needs 

to be done reduce and mitigate against these effects. Distinguishing fact from fiction has not been 

easy but ultimately some level of climate change is a now agreed as a certainty with the oceans being 

particularly vulnerable. Research over the last decade has indicated that the seas are warming and 

rising, with some areas already experiencing some level of acidification. In this session we will 

explore how climate change will affect the oceans, how can we expect policymakers and related fora 

to react, and what does this mean in real terms for the seafood industry. 

Moderated by Kristian Teleki (SeaWeb) with panellists William Cheung (University of East Anglia), 

John Pinnegar (Centre for Environment, Fisheries & Aquaculture Science) and Dr. Carol Turley 

(Plymouth Marine Laboratory). 




Panel 

9:00 – 10:30 

Pont Des Arts 

Marine Protected Areas and Catch Shares: Combining proven tools for a new 

generation of sustainable fisheries 

Marine protected areas (MPAs) and territorial user-right fisheries (TURFs) are two 

seemingly disparate approaches to fisheries management. MPAs limit harvest in certain areas, but 

may enhance profits outside their boundaries via spillover effects. TURFs foster local stewardship, 

but may be ineffective if too small to retain the offspring of adult fish in the TURF. This panel will 

explore the theory and practice of how MPA-TURF combinations can have synergistic effects. 

Presenters from the United States and Latin America will extract lessons from case studies and 

discuss opportunities for future application of this emerging dual-pronged management system. 

9 

Moderated by Diane Regas (Environmental Defense Fund) with panellists Luis Bourillon 

(Mesoamerican Reef Program for Community and Biodiversity), Christopher Costello (University of 

California, Santa Barbara), Steve Gaines (University of California, Santa Barbara) and Stefan Gelcich 

(Pontifica Universidad Católica de Chile). 

10:30 – 11:00 

Foyer 



Panel 

10:50 – 12:20 

La Seine A 

Business of 

Assurance* 

The Role of Governments and Governmental Organisations in Seafood Sector 

Sustainability 

Governments and governmental organisations have always played significant roles in managing and 

regulating fisheries and aquaculture. However, in recent years, the prominence of governmental roles 

has been somewhat eclipsed by the trend toward reliance on market forces to drive positive change 

toward a more sustainable sector. While this is encouraging, market forces alone are unlikely to secure 

enduring transitions to sustainability paradigms. Governments and governmental organisations will 

have a role in supporting and catalyzing these transitions. This panel will explore these roles, examine 

the current contributions governments and governmental organizations make to seafood 

sustainability, and attempt to identify areas in which their positive contributions can be expanded. 

Moderated by Trevor Swerdfager (Fisheries and Oceans Canada) with panellists Nicole Franz 

(OECD), Rebecca Lent (NOAA), David Smith (Sobey’s Inc.) and Heather Tausig (New England 

Aquarium). 

Panel 

10:50 – 12:20 

La Seine B 

Shared Value Creation: Conservation and business partnerships in a changing world 

Economic downturns create pressure for businesses to take an even closer look at expenditures and 

investment plans related to activities outside of core business functions. One might expect a 

potential casualty of such reviews to be the reduction or elimination of environmental and social 

initiatives but this does not seem to be the case. This panel will explore how businesses are 

continuing to create conservation change in this challenging time. Panellists will also explore how 

environmental sustainability might result in business benefits and in turn how those benefits allow 

businesses to remain invested in the environment. 

Moderated by Meredith Lopuch (World Wildlife Fund) with panellists Marc Duret (Carrefour) and 

Craig Watson (Sysco Corporation). 




10 

Panel 

10:50 – 12:20 

La Seine C 

Foodservice Case Study: Making the switch to sustainable seafood 

Chefs and restaurateurs are in a unique position to influence both the supply chain and consumers 

when buying and serving seafood, by supporting and offering sustainable options. By making the 

switch to sustainable seafood, they can play an active role in bringing back marine life and promoting 

healthy fish stocks and biodiversity. From independent restaurants to contract catering, foodservice 

businesses can help to change behaviour of individuals, creating a decisive shift towards mainstream 

sustainable seafood purchasing. The session will provide practical information to seafood buyers up 

the supply chain to help address such sourcing concerns, and also touch upon engaging their 

customers. 

Moderated by Nicolas Guichoux (Marine Stewardship Council) with panellists Caroline Bennett 

(Moshi Moshi), Steve Jobson (Sodexo UK) and Adam Swan (Brake). 

Panel 

10:50 – 12:20 

Pont Des Arts 

The Role of Direct Marketing in Sustaining Fishing Communities 

Commercial fishermen, their families, and coastal communities from around the globe are finding it 

harder to continue their traditional livelihoods and pass their knowledge on to future generations. 

The panel will explore attempts by various fishing communities to preserve their way of life through 

different direct marketing approaches, such as co-ops and "community supported fisheries". Direct 

marketing is a way for smaller-scale fishing communities to sustain their livelihoods, traditions, and 

communities. Direct marketing re-links consumers with their local fishermen and instils in the 

consumer a greater awareness of their connection to the earth's natural resources. 

Moderated by Sara Randall (Institute for Fishery Resources) with panellists Jeremy Brown 

(Commercial Fishermen of America), Niaz Dorry (Northwest Atlantic Marine Alliance) and Barbara 

Rodenburg (Artisanal fisherman). 

12:30 – 13:30 

Le Jardin du 

Luxembourg 

Lunch 

(we respectfully request that you arrive promptly to lunch) 

Special address from M. Bruno Le Maire, 

Minister for Food, Agriculture and Fisheries, France. 

Presentation 

13:40 – 14:40 

La Seine A 

Business of 

Assurance* 

Communicating Sustainability: Coping with consumer confusion 

Communicating information to consumers about ‘sustainable seafood’ is vital if farmed products are 

to be accepted as safe and ethical. Messages that might influence perceptions need to be clear and 

accurate but current labelling of ethical or environmentally friendly food often falls short in this 

regard. Current interest in, and criticism of, certification will be discussed and the ethical 

underpinning of standards examined. A new EU FP7 project (Sustainable Ethical Aquaculture Trade; 

SEAT), which is working towards standards where sustainability and ethical indicators will be 

combined to communicate an innovatory Ethical Aquatic Food Index (EAFI), will be introduced. 

Moderated by Jimmy Young (University of Stirling) with presenters Matthias Kaiser (University of 

Bergen) and David Little (University of Stirling). 

Presentation 

13:40 – 14:40 

La Seine B 

Quality initiatives and high-end collective brands: the first step towards responsible 

fishing? 

Starting in the 1990s and in response to various crises in the fishing industry, quality approaches were 

developed, initiated by producers from the entire French coast. Initially qualitative, these approaches 

have progressively integrated environmental criteria. The principle of better fishing for fewer fish has 

finally found its practical definition. The idea that the valuation of fish products and added value can 

lead to responsible behaviour can be hard to accept for scientific organisations responsible for 

resource evaluation, yet today, many interdisciplinary organisations have shown the evidence. 

Presented by Isabelle Letellier (Normapêche Bretagne). 




11 

Workshop 

13:40 – 16:10 

La Seine C 

The Perfect Paper Trail: Eliminating illegal fish from the supply chain 

Illegal, unregulated and unreported (IUU) fishing undermines the management and health of many fish 

populations. Policies and measures are emerging to prevent trade and sale of IUU fish. The workshop 

will provide an overview of the recent national, regional and international legislation concerning IUU 

fish to discuss their merits and identify continuing challenges to prevent the marketing of IUU 

products. Promises and limitations of emerging methods such as genetic and chemical techniques for 

tracing fish (‘fish forensics’), the proposed Global Record for Fishing Vessels and other risk 

management measures to further reduce trade of IUU fishing products will be discussed. 

Moderated by Stefan Flothmann (Pew Charitable Trusts) with panellists Melania Borit (Norwegian 

College of Fishery Science), Shaun Driscoll (UN Food and Agriculture Organization), Rob Ogden 

(TRACE Wildlife Forensics Network) and Jean-Pierre Vergine (DG Mare EU). 

Workshop 

13:40 – 16:10 

Pont Des Arts 

The Coral Triangle – A marine diversity hotspot: sustainability challenges and 

incentivising small-scale fisheries 

The Coral Triangle is the world’s most bio-diverse marine environment and is dominated by smallscale 

fisheries, which are becoming increasingly important source fisheries for major seafood markets. 

The need to improve management of these fisheries is of paramount importance. Traditional marketbased 

approaches to improving fisheries management are now widely accepted, but their application to 

small-scale fisheries is more challenging. This symposium will focus on small-scale fisheries in the 

Coral Triangle region and challenges to making them more sustainable. While acknowledging 

prospects for MSC certification and programs that can guide fisheries toward that goal (e.g. FIPs), our 

emphasis will be on the need for mechanisms outside these frameworks that can incentivise fishers to 

incrementally improve their fishing practices in the shorter term and the role retailers and industry 

must play. 

Moderated by Mark Powell and Katherine Short (WWF International) with panellists Andrew Bassford 

(FISHES), Jerry Knecht (Marine Atlantic Inc), Lloyd Moskalik (Oceanethix), Dr. Geoffrey Muldoon 

(WWF Coral Triangle Network Initiative) and Blane Olsen (Clearsmoke Technologies). 

Presentation 

15:00 – 16:00 

La Seine A 

Business of 

Assurance* 

The FSIG Report: A global review of fish sustainability information schemes 

The paper presents the findings of a 2009 global review of organisations providing sustainable fisheries 

information to consumers and channel intermediaries. The research was coordinated by a consortium 

of international seafood bodies, the Fish Information Group (FSIG) and observed by FAO. The key 

organisations that analyse, assess and provide data, guidance, disseminate and otherwise communicate 

on the sustainability of world fisheries and aquaculture to retailers, foodservice, consumers and others 

are reviewed. Comparison is made of the organisations’ governance procedures and seafood 

sustainability information output. Evaluation of the communications regarding accuracy, scientific 

robustness, relevance and their implications concludes the review. 

Moderated by Jimmy Young (University of Stirling) with presenters Jon Harman (Seafish) and Graeme 

Parkes (MRAG). 




12 

Panel 

15:00 – 16:00 

La Seine B 

Japanese Consumer Preferences for Sustainable Seafood 

We know a lot about US and European consumer preferences regarding sustainable seafood. This 

session presents two studies about Japanese consumer preferences. A nationwide survey of 

consumers’ preferences for eco-labelled seafood is presented. Results show certification program and 

the scientific organisation providing evidence of status of fish stocks matter to consumers’ willingness 

to pay for eco-labelled seafood. The second study presents results of consumers’ actual payment for 

MSC-labelled seafood. Results show the benefit of providing information on overfishing, extent of 

IUU fishing, and explanation of the MSC logo to consumers’ payment for MSC-labelled seafood. 

Presented by Dr. Yuko Onozaka (University of Stavanger) and Cathy Roheim (University of Rhode 

Island). 

16:00 – 16:30 

Foyer 

Afternoon tea available 

Panel 

16:30 – 18:00 

La Seine A 

Business of 

Assurance* 

Organic Seafood in the European Union: Negotiations, complications and case 

studies 

Seafood presents many complications for establishing organic standards because of the variety of 

species and production methods, causing organic seafood regulations to have been a long time coming. 

However, the EU has recently established official regulations for organic seafood. This session will 

focus on organic seafood regulations in the European Union, including the process of establishing 

unified regulations among 27 nations and certification of the organic production process. The session 

will include perspectives from both the government and business world, as well as case studies from 

organic seafood producers. 

Moderated by Gauthier Ismail (OSO) with panellists Eric Achard (ATLANTYS-Reynaud), Richard 

Bates (EU Commission), Laurent Galloux (Bureau Veritas Certification) and Per Gunnar Kvenseth 

(Villa Organic). 

Panel 

16:30 – 18:00 

La Seine B 

Sustainable Seafood From a Crowded Ocean: Fisheries and aquaculture interactions 

with other ocean industries and opportunities for cross-sectoral stewardship of the 

seas 

Marine fisheries and aquaculture take place in increasingly crowded seascapes of competing ocean uses 

and potentially affect, or are affected by, shipping, offshore oil, alternative energy, tourism, etc. Ocean 

management regimes, such as marine spatial planning, are being driven by governments and NGOs 

and will have major effects on seafood industry access to resources. In this panel, sustainability leaders 

from other industries will challenge the seafood industry to engage with other ocean users in 

addressing cross-sectoral issues, ensuring ocean governance reflects the needs of responsible industry 

operators and achieving the business benefits of “Corporate Ocean Responsibility” leadership and 

collaboration. 

Moderated by Paul Holthus (World Ocean Council) with panellists Charles Ehler (Oceans Visions), 

Arnstein Eknes (Special Ships at Det Norske Veritas) and Eoin Sweeney (Sustainable Energy Ireland). 




13 

Panel 

16:30 – 18:00 

La Seine C 

Sustainability (point – counter point): What makes a product “sustainable”? 

Recent seafood exhibitions have seen a remarkable increase in the number of “sustainable” products. 

But what exactly is a "sustainable" product? While a species may be considered sustainable at the stock 

level, it could also be called out as unsustainable from an ecosystem perspective. Is there a single 

criterion and what are the tradeoffs between different aspects of sustainability? Speakers will offer 

varied views on these issues. Through active audience participation, we will discuss how to move the 

sustainable seafood movement forward given the multiple perspectives on sustainability that are in use 

today. 

Moderated by Heather Tausig (New England Aquarium) with panellists Tobias Aguirre (FishWise), 

John Connelly (National Fisheries Institute), Aldin Hildbrands (Royal Ahold) and David Little 

(University of Sterling). 

Panel 

16:30 – 18:00 

Pont Des Arts 

Regulating for Sustainability: Emerging aquaculture management challenges and 

regulatory solutions 

As aquaculture has expanded in terms of production, geography, variety of species, and technology, 

ensuring that the industry develops in a sustainable manner has become increasingly challenging. While 

market-based approaches offer new ways of encouraging sustainable production, they are not a 

substitute for effective regulation. This panel will explore the environmental challenges facing the 

aquaculture industry, and address the role of regulation in achieving long-term sustainability. It will 

compare and contrast different approaches being taken in the U.S., Chile and Asia to better 

understand the appropriate roles of market-based and regulatory measures to ensure a sustainable 

future for aquaculture in these regions. 

Moderated by George Leonard (Ocean Conservancy) with panellists Flavio Corsin (World Wildlife 

Fund), Christopher Mann (Pew Charitable Trusts) and Alex Muñoz (Oceana). 

18:30 – 19:30 

Foyer 

Cocktail Reception 

Come celebrate progress within the Aquaculture Dialogues, a movement of more than 2,000 

producers, scientists, NGOs and others working to develop global standards for responsible 

aquaculture. Hosted by the Aquaculture Dialogues. 




14 

TUESDAY, FEBRUARY 2 

TYPE, TIME & 

ROOM 

Panel 

9:00 – 10:30 

La Seine A+B 

Business of 

Assurance* 

SESSION 

Aquaculture Standards: Winner take all? 

With three competing standards for aquaculture certification, it’s become increasingly confusing what 

each group is trying to achieve and how their work will result in change on the ground. Will a winner 

emerge from the standards battle? Will the aquaculture industry from the producer to the end consumer 

benefit? Attendees of this session should come away with a full picture of the current status of each 

certification group, its successes so far, and a clear understanding of how each certification scheme 

functions – including its benefits and shortcomings. 

Moderated by Rachel Mutter (Fish Farming International) with panellists Nigel Garbutt 

(GLOBALGAP), Peter Redmond (Global Aquaculture Alliance) and Jose Villalon (World Wildlife 

Fund). 

Panel 

9:00 – 10:30 

La Seine C 

Pisces – Responsible Fish Restaurants: Sustainable sourcing – lessons learnt at sea 

Pisces-RFR is a restaurant-led project helping chefs to source from more sustainable fisheries, piloted 

mainly by London UK restaurants. Pisces-RFR evaluates fisheries and restaurants on sustainability, fish 

quality, and fair trading criteria. While working with other initiatives, at its core lies a hands-on but time 

consuming approach of getting out onto, filming, documenting, and sourcing from individual boats. 

The project also assesses how restaurants are progressing by scoring their overall fish ‘portfolio’ with 

the same criteria. All this goes on the Pisces-RFR website. As the pilot concludes, this session assess the 

lessons learnt at sea and on land. 

Presented by Malcolm MacGarvin (Pisces-RFR) and Caroline Bennett (Moshi Moshi). 

Panel 

9:00 – 10:30 

Pont Des Arts 

How Seafood Buyers and Suppliers are Impacting the Sustainability of Data-deficient 

Developing Country Fisheries 

Fisheries in developing countries are critical sources of local food, jobs, and export income. So much of 

western seafood is imported from developing countries, that major western suppliers cannot source 

sustainably unless developing world fisheries can demonstrate they are sustainable. Yet many of these 

fisheries have little or no formal management. Government capacity is limited, and success often 

depends on community based measures, and the strong support of global seafood supply chains. This 

panel will present programs to engage developing country fisheries, and discuss the lessons learned by 

global seafood suppliers. It will include case studies from fisheries in Indonesia, Mexico, Sri Lanka and 

Chile. 

Moderated by Purbasari Surjadi (Sustainable Fisheries Partnership) with panellists Davy Lam (Tai 

Foong), Jimmy Martinez Ortiz (Ecuadorian Government) and Steve Phillips (Phillips Foods). 

10:30 – 11:00 

Foyer 






Presentation 

10:50 – 11:50 

La Seine A+B 

Business of 

Assurance* 

Seafood Sustainability from a Biological and Carbon Footprint Perspective 

Assessing the sustainability of seafood products is nowadays a basic requirement for the seafood 

industry. Sustainable use of stocks, low levels of discards, and ecosystem impacts as well as efficient 

management systems continue to be focal in the work towards sustainable fisheries. An additional 

aspect is climate impact – or carbon footprint – caused by seafood production. Life Cycle Assessment 

(LCA) offers a methodology to study this. Studies where both the biological and climate impact of 

seafood products has been assessed will be presented. Improvement potentials and trade-offs between 

environmental goals will be highlighted as well as ways to synthesise different aspects of sustainability. 

15 

Presented by Inger Näslund (WWF Sweden) and Friederike Ziegler (Swedish Institute for Food and 

Biotechnology). 

Panel 

10:50 – 12:20 

La Seine C 

Fishing and Shellfish Farming in 2020: An environmental approach at the global level, 

economic and social organisation at the human level 

A prospective vision founded on several main lines: 1) Environmental interactions seen from the angle 

of biodiversity and plankton lead to a global vision of the resource and give particular attention to 

coastal management, with the cooperation of artisanal fishermen and shellfish farmers. 2) The choice of 

production focuses on artisanal fishing, its capacity to adapt to ecosystems, and its involvement in 

territorial managements. 3) Consumption will favour local species, either basic or luxury species, rather 

than industrial products that are being imported. And, 4) artisanal fishing and fish farming policies, 

integrated in territories resort to a decentralised management on a human scale. 

Moderated by Benoît Guérin (South Western Waters Regional Advisory Council – CCR.S) with 

panellists Christian Décugis (Var Local Committee for Marine Fisheries and Aquaculture), Philippe 

Favrelière (Collectif pêche et développement), Pierre Mollo (biologist), and Elisabeth Tempier (Collectif 

pêche et développement – Mediterranean branch). 

Presentation 

10:50 – 11:50 

Pont Des Arts 

Bycatch Reduction and the EU/IUU Regulation: Solutions that prevent wasting 

seafood and protect marine life 

On 1 January 2010, the EU will effect a new regulation aimed at combating Illegal, Unreported and 

Unregulated fishing – an activity estimated to be worth billions of dollars per year and which is having 

severe consequences for seafood sustainability. The regulation will require the flag state of the vessel 

that caught the fish to issue a catch certificate showing the fish was caught legally. The new regulation is 

expected to incentivise legal fishing. We examine the consequences of this for conservation and more 

sustainable seafood with special examination of how this affects efforts to reduce bycatch. 

Presented by Robin Davies (WWF International) and Marie Emilie Guele (WWF European Policy 

Office). 

12:30 – 1:30 

Le Jardin du 

Luxembourg 

Presentation 

13:40 – 14:20 

La Seine A+B 

Business of 

Assurance* 

Lunch 

Fisheries and Aquaculture Certification: A public vs. private perspective 

The industry is a driving force in fisheries certification. It perceives certification primarily as a marketing 

tool and uses ‘choice editing’ to influence consumers’ behaviour. Governments – holding ultimate 

responsibility for the management of the common pool resource ‘fish’ – increasingly recognise the 

potential of certification as a market based policy tool that may contribute to sustainable fisheries 

management. However, resource constraints and multiple policy objectives condition fisheries policy 

makers’ investment decisions across a wide range of demands for public money. The analysis of the 

public-private interface helps to understand the potential of certification to align public and private 

incentives towards the shared goal of sustainable fisheries management. 

Presented by Nicole Franz (OECD). 




Panel 

13:40 – 15:10 

La Seine C 

16 

Corporate Responsibility in the Seafood Sector: How can businesses effectively 

communicate with consumers, NGOs and investors in a new challenging business 

environment? 

The global trend in environmental, social and governance awareness, paired with heightened consumer 

consciousness, sees food companies increasingly facing new expectations. Many are now seeking to 

proactively communicate the economic, environmental and social performance of their businesses 

internally and externally. By the time of the global launch of the first guidelines ever for sustainability 

reporting in the food sector (GRI, 2010) this panel of business leaders, corporate responsibility 

communication experts and NGOs, explores ways of effectively engaging and communicating with 

consumers, NGOs and other key stakeholders in a new challenging business environment. 

Moderated by Lars-Olle Larsson (Pricewaterhouse Coopers) with panellists Maaike Fleur (Global 

Reporting Initative), Anna Roslund (Findus Group) and Katherine Short (WWF International). 

Workshop 

13:40 – 15:30 

Pont Des Arts 

Small Farmers in Big Markets: Progress and challenges in socially responsible 

aquaculture production and trade 

Seafood Summit 2009 brought together stakeholders to present experiences, raise awareness, and share 

ideas on supply chain dialogues and partnerships to support sustainable production practices and 

improving market access for small-scale aquaculture farmers. The past year has seen further growth in 

Asian aquaculture, but challenges for many small-scale aquaculture farmers remain substantial. This 

session brings together a mix of people to exchange experiences and lessons from Asia over the past 12 

months, and to continue to promote dialogue, partnership, investment and innovations that support 

environmentally and socially sustainable aquaculture and market arrangements that benefit the many 

small-scale farmers in the global seafood industry. 

Moderated by Rohana Subasinghe (UN Food and Agriculture Organization) with panellists John 

Arnold (Fairtrade), Flavio Corsin (World Wildlife Fund), Dominique Gautier (Aquastar EU), Arun 

Padiyar (UN Food and Agriculture Organization), Lucian Peppelenbos (Dutch sustainable trade 

initiative), Michael Phillips (WorldFish Center), NR Umesh (India) and Leo van Mulekom (Oxfam 

Novib). 

Presentation 

14:40 – 15:30 

La Seine A+B 

Business of 

Assurance* 

Plenary Session 

15:40 – 16:40 

La Seine A+B 

The Role of Public Authorities in Environmental Certification. 

Ecolabels are widespread in various fields, and fishery products are not exempt from the growing trend. 

These labels correspond to consumer expectations in terms of information and transparency, and can 

thus encourage producers to move towards more responsible fishing. The European Commission will 

present the existing legislative framework and its initiatives in the area of sustainable fish labeling. 

Moderated by Alistair Lane (European Aquaculture Society) with presentation by Christian Rambaud 

(European Commission). 

Closing remarks: Challenging Assumptions in a Changing World 

Julie Packard, Monterey Bay Aquarium and the David & Lucile Packard Foundation 




17 

MODERATOR & PANELLIST BIOGRAPHIES 


31 January – 2 February 2010

19 

KEYNOTE SPEAKER 

Born in France, raised in Switzerland, and studied in Germany, Daniel Pauly holds a 

doctorate in fisheries biology from the University of Kiel. He did his first intercontinental 

travel in 1971 (from Germany to Ghana for field work for his Masters) and has since had 

the privilege of experiencing a multitude of countries, cultures, and modes of exploiting 

aquatic ecosystems in Africa, Asia, Oceania and the Americas. This perspective allowed 

him to develop tools for managing data-sparse fisheries, as prevailed for example in the 

Philippines, where Dr. Pauly worked through the 1980s. 

In 1994, Dr. Pauly became a Professor at the University of British Columbia Fisheries 

Centre, and was its Director from 2003 to 2008. In 1999, Dr. Pauly founded, and since 

leads, a large research project devoted to identifying and quantifying global fisheries 

trends, funded by the Pew Charitable Trusts and called The Sea Around Us after Rachel 

Carson’s 1951 bestselling book. Dr. Pauly is also co-founder of Fishbase.org, the online 

encyclopaedia of more than 30,000 fish species, and he has helped develop the widely 

used Ecopath modelling software. He is the author or co-author of more than 500 

scientific and other articles, books and book chapters on fish, fisheries and related topics. Two of news books, 

reflecting his current interests, will be published in 2010: “Five Easy Pieces: Reporting on the Global Impact of 

Fisheries” and “Gasping Fish and Panting Squids: Oxygen, Temperature and the Growth of Water-Breathing 

Animals”.

ERIC ACHARD – Business Operations Director, ATLANTYS-Reynaud 

PANEL: Organic Seafood in the European Union: Negotiations, Complications and Case Studies 

ATLANTYS-Reynaud is a group of companies specialised in the French wholesale seafood market since 1924. Under Eric 

Achard’s leadership, ATLANTYS-Reynaud has built a new range of shellfish as early as 1992. Eric has boosted farmed cooked and 

chilled shrimps on the French traditional market, replacing a frozen and cooked wild caught shrimp on which ATLANTYS- 

Reynaud was not at that time a leading player. This market has grown from zero to more than 2.000 metric tons per annum in less 

than 5 years. In 2002, Eric decided to move ahead in becoming OSO’s Madagascan organic shrimp “launch customer” in France. 

At a time when neither France nor the EU yet had organic regulations, Eric embraced OSO’s vision, creating a new era in the 

premium shrimp market place. From 2007, Eric and his team has worked very hard in replacing 100% of its conventional farmed 

Madagascan shrimp into 100% ORGANIC certified. Not only today that move was profitable, but with OSO Organic shrimps, 

ATLANTYS-Reynaud has become in 2010 the leader in Farmed shrimps traded out of Paris Rungis market with a volume of more 

than 600 metric tons per annum in a price positioning that puts OSO brand at the top end of the market. Eric is 43 years old, 

involved in the Seafood distribution from 2 decades. 

DR. DAVID AGNEW – Reader in Fisheries and Population Biology, Imperial College London 

PANEL: Ensuring Traceability in the Seafood Supply Chain 

Dr. David Agnew is Reader in Fisheries and Population Biology at Imperial College London. He has extensive experience in the 

conservation and management of marine resources. Dr Agnew's technical expertise lies in fisheries assessment, statistical data 

analysis and modelling. He has a particular interest in the Southern Ocean, marine ecosystem and fisheries management worldwide, 

and enforcement solutions to combat Illegal, Unregulated and Unreported fishing. Dr. Agnew was appointed as the head of the 

Marine Stewardship Council’s Technical Advisory Board in May 2007, a position that means that he also serves on the MSC Board 

of Trustees. 

21 

TOBIAS AGUIRRE – Executive Director, FishWise 

PANEL: Sustainability (Point –Counter Point): What Makes a Product “Sustainable”? 

As Executive Director, Tobias sets the conservation vision and organisational strategy for FishWise. His work with retail industry 

executives, trade associations, and NGO leaders, seeks to build a collaborative approach to conservation that results in effective 

business and improved environmental performance. To that end, Tobias serves on both the Food Marketing Institute's Sustainable 

Seafood Working Group Advisory Council and the Steering Committee of the Conservation Alliance for Seafood Solutions. He 

also works to connect California fisherman and ports to investment capital as a Steering Committee member of the California 

Fisheries Fund. He is a frequent speaker at leading industry events, such as FMI's Sustainability Summit and the International 

Boston Seafood Show. Tobias holds degrees from Stanford University and UC San Diego’s School of International Relations and 

Pacific Studies, where he specialized in non-profit management and business strategy and was named a Schoepflin Fellow for his 

work on sustainable fisheries. 

DR. ANTONIO GARCÍA ALLUT – Associate, University of A Coruña 

PANEL: Shaping the Solution: What are integral elements of sustainable and equitable fisheries? 

Dr. Antonio García Allut, from the LONXANET Foundation for Sustainable Fisheries, has a PHD in Social Anthropology and he 

is an associate at the University of A Coruña since 1992. He researches small-scale fisheries and takes a systemic and bottom-up 

approach. He was a research fellow at the Memorial of Newfoundland (Canada) in 2000 and has been studying the impact of the 

collapse of cod fisheries in artisanal fishing communities. Since 2001 he has been carrying out several projects aimed at promoting 

the sustainability of artisanal fisheries in Galicia (Spain) from the LONXANET Foundation (www.fundacionlonxanet.org), which 

he set up in 2002. The projects deal with direct marketing, fishing tourism, the creation of marine fishing reserves, the value of 

maritime cultural heritage and awareness initiatives that provide support for the dignity and empowerment of the fishing 

professions to enable the fisherman himself to become the executor and trustee of marine resources and ecosystems. In 2004 Dr. 

García Allut created the Network of Fishing Communities for Sustainable Development (RECOPADES), made up of fishermen’s 

organisations that have effective answers to different environmental, economic and/or social problems. In 2006 he was elected a 

Fellow of Ashoka (www.ashoka.org) in Spain.

JOHN ARNOLD – Head of New Product & Standards Development, Fairtrade Foundation 

WORKSHOP: Small Farmers in Big Markets: Progress and Challenges in Socially Responsible Aquaculture Production 

and Trade 

John Arnold is Head of New Product & Standards Development with the Fairtrade Foundation – www.fairtrade.org.uk - based in 

London, UK. During his seven years with the Foundation, sales of Fairtrade Certified products in the UK have risen from £50 

million to over £700 million/annum. Sales through Labelling Initiatives in 21 countries are now almost €3 billion worldwide 

supplied by over 750 producer organisations, representing over 1.5 million individual farmers and workers in 58 countries who in 

turn are represented by Producer Networks in Latin America, Africa & Asia - all members of the stakeholder-owned umbrella 

organisations - Fairtrade Labelling Organisations (FLO) – www.fairtrade.net. 

John’s career has been closely involved in international fisheries and agriculture working with management consultants – ULG 

Consultants & Fisheries Development Ltd - in primary production, processing and marketing. FLO is now evaluating 

opportunities for Fairtrade certification in the fisheries and aquaculture sector and John is leading a project team who will be 

working on a portfolio of assessment projects during 2009/2010 with a view to Fairtrade certification of selected producers in 

2010/2011. 

22 

ANDREW BASSFORD – Co-Founder, Fishes 

WORKSHOP: The Coral Triangle - A Marine Diversity Hotspot: Sustainability Challenges and Incentivising Small-Scale 

Fisheries 

Andrew’s background is varied, from being an outdoor adventurer & rafting guide to restaurant design. Although professional life 

has primarily been about food and wine his passion for the environment has taken him further towards being hands on with 

protecting our oceans and environment. 

Andrew’s passion for fish started in London with being the Managing Director for a restaurant group named Fish!. This 

passion led to obsession, trying to source the most sustainable options possible. Leading him to move to the Netherlands to team 

up with a then small operator, Bart van Olphen to develop a completely sustainable fish wholesale company named Fishes. In two 

years Fishes developed a retail brand and wholesale company. Still a small company they knew their next step was to merge the 

operation to allow further growth. 

Although still part of the Fishes directional team, Andrew is now establishing a foundation. With Andrew’s determination, 

obsession and access to the market this will allow the foundation to get involved with many fisheries wanting to be sustainable. The 

role of the foundation is to help with funding, capacity and ultimately creating market access and market awareness. 

Over the coming five years Andrew’s ambition is to grow the foundation with the capacity to work on five projects a year, 

both wild capture and aquaculture. “Although allot of what we have destroyed is irreversible, we should not loose hope and focus 

on the small steps we can all make…..I am a true believer that we all can make a difference.” 

RICHARD BATES – Policy Officer, European Commission 


Richard Bates works in the European Commission as a Policy Officer in the Trade and Markets Unit of the Maritime Affairs and 

Fisheries Directorate-General. Son of a fisherman, he studied marine biology and later food science at UCD Dublin and 

previously worked for over 16 year in inshore fisheries and aquaculture development with BIM – the Irish Sea Fisheries Board. 

During 14 years plus with the European Commission he has worked with fisheries and aquaculture policy, principally in relation to 

health, environment and trade issues. His work currently includes labelling issues and legislation for organic aquaculture.

CAROLINE BENNETT – Owner, Moshi Moshi 

PANEL: Food Service Case Study: Making the Switch to Sustainable Seafood 

PANEL: Pisces - Responsible Fish Restaurants: Sustainable Sourcing - Lessons Learnt at Sea 

Caroline Bennett originally worked in finance and after spending time in Japan, she set up the first conveyer-belt sushi restaurant in 

the UK - London’s critically acclaimed Moshi Moshi. Japanese cuisine includes large amounts of fish and Caroline quickly became 

aware of the environmental problems of fisheries, starting with bluefin tuna. She became increasingly involved in food issues and 

has worked on various projects aiming to find solutions to problems in fisheries. As well as working in her own restaurants to 

reduce food miles, work with seasonal foods, increase sustainability, introduce direct sourcing, increase links with local food 

producers and generally act as a responsible restaurant, Caroline has also co-established the Pisces-Responsible Fish 

Restaurant initiative. 

Pisces-RFR helps chefs source better quality, more sustainable and more local fish and rewards good fishing practices with 

better prices for the fishermen. Through Caroline's work, with her own restaurant and the Pisces-RFR project, Caroline is both 

encouraging others to improve sustainability and also making this improvement more logistically possible by directly connecting 

restaurants with responsible fishermen. 

Caroline works to make incremental improvement, year after year, at her restaurants; aiming to consistently increase the 

sustainability of the menu. Caroline's participation in international forums sees her setting a standard for restaurants not just in the 

UK but also beyond. As a result of her dedication and leadership Caroline was also recently lauded as a 2009 international Seafood 

Champion by SeaWeb’s Seafood Choices Alliance, following an award for sustainability from the RSPCA in 2007 and the Green 

Apple award in 2006. 

STEFAN BERGLEITER – Aquaculture Programme, Naturland 

PANEL: Nile Perch: From “Nightmare” to Naturland 

Stefan Bergleiter is a biologist with a focus on fish ecology and did his thesis on Amazon ichthyofauna. In 1998, he joined 

Naturland, an international certifier of organic products, to develop the organic aquaculture department. 

He has initiated and coordinated, numerous pilot projects with certified organic shrimp, Pangasius, and Tilapia aquaculture, in 

Latin America and Southeast Asia. An important aspect of this work on organic aquaculture is to contribute to IFOAM 

(International Federation of Organic Agriculture Movements) and EU developments in that field. Since 2007, he has been working 

in the first Naturland capture fishery project in Lake Victoria (Bukoba/Tanzania), which is a PPP project supported by German 

gtz. 

23 

DOUG BEVERIDGE – Director of European Fisheries, Sustainable Fisheries Partnership 

WORKSHOP: Developing Fisheries Improvement Partnerships: Leveraging Change in Fisheries 

Doug has worked in fisheries for over 25 years, initially on resource assessment for European fisheries, 9 years representing the 

UK and European catching sector at the interface between fisheries science, fisheries management and the marine environment. 

Increasingly engaged with the supply chain and developing awareness of the complexities of fisheries management, his focus is on 

private sector participation in fisheries management. 

MICHAEL BOCKISCH – Senior Sustainability Advisor, Birds Eye Iglo 


With 30 years in the food sector, Michael led Frozen Fish International for Unilever and continues as a senior sustainability advisor 

to Birds Eye Iglo. In his career he has been responsible for food science, production, technical operations etc. and is conversant 

will all aspects and perspectives of sustainability and responsible sourcing, from board level strategies to sourcing and 

manufacturing. A founding member of cross-sector partnerships in the whitefish sector, recognizing from an early stage the 

benefits of collaboration and participation, Michael brings personal and professional experience of the process, the practicalities of 

engagement and the need for robust and realistic policies.

MELANIA BORIT – Senior executive officer, Norwegian College of Fishery Science, Faculty of Biosciences, 

Fisheries and Economics, University of Tromsø, Norway 

WORKSHOP: The Perfect Paper Trail: Eliminating Illegal Fish from the Supply Chain 

Melania Borit holds a LL.M in Maritime Law from University of Oslo, Norway (2005) and a M.Sc. in International Fisheries 

Management, NCFS, University of Tromsø, Norway (2009). She has performed research work on legal aspect of EU-law related to 

environmental management and the traceability of illegal (IUU) fishing. Presently she is engaged as project secretary and teaching 

assistant in quantitative methods and statistics at NCFS. She is doing research in aspects related to consumer-control, eco-labelling 

and traceability of fishery products with regard to environmental and sustainability issues. 

24 

LUIS BOURILLÓN – Co-Founder, Mesoamerican Reef Programme for Community and Biodiversity 

PANEL: Marine Protected Areas and Catch Shares – Combining Proven Tools for a New Generation of Sustainable 

Fisheries 

Luis has been working in marine research, conservation and natural resource management projects in the Gulf of California (Sea of 

Cortez) for over 20 years. He started in 1983 doing undergraduate research on marine mammal ecology in the Midriff Islands 

Region and Bahía de Banderas. In the early 1990´s he switched to research small-scale fisheries management and island 

conservation as a graduate student and working for Conservation International. In 1999 he and five other marine ecologists 

founded COBI (Community and Biodiversity (www.cobi.org.mx), a leading non-profit Mexican conservation organisation in 

community-based marine resource conservation. COBI specializes in ecosystem-based fisheries management, creation and 

monitoring of marine reserves for fisheries and ecosystem restoration with fishers full participation and consensus, and economic 

incentives for fisheries and ecotourism. He has been involved since 2000 with the Marine Stewardship Council (MSC), starting the 

fisheries certification programme in Mexico, which resulted in the MSC certification of the Baja California lobster fishery in 2004, 

and currently working with the Caribbean lobster fishery with the same objective. He has been part of the Stakeholder Council of 

the MSC since 2002. 

Luis holds a Ph.D. in Natural Resources from the University of Arizona, Masters in Management of Natural Resources from 

the Technological Institute of Monterrey, and Bachelors in Biology from the National Autonomous University of México. Since 

2007 he has directed the Mesoamerican Reef Programme for COBI, and supported collaborative work between governmental 

agencies and non-governmental organisations within the new fisheries bill regulatory framework. 

PETER BRIDSON – Aquaculture Research Manager, Monterey Bay Aquarium 

PANEL: Public Perceptions about Mariculture at the Tipping Point: From Being a Problem, to Being Part of the 

Solution 

Bridson is the Monterey Bay Aquarium's Aquaculture Research Manager and is responsible for generating Seafood Watch reports 

and sustainability recommendations for a broad range of farmed seafood products. Originally from the UK, Pete has an MSc in 

Fisheries Biology and Management and over seventeen years experience in academic, commercial and NGO-based aquaculture 

research. He has worked with a variety of aquaculture species in Europe, SE Asia and Central America. Prior to working for 

Seafood Watch, he spent four years developing organic aquaculture standards and regulations in the U.K. and Europe with an 

emphasis on farmed salmon certification in Scotland. 

His career has increasingly focused on understanding the environmental impacts and complex sustainability issues relating to 

farmed food and seafood, and this led to his current position in the aquarium's Seafood Watch program. He sits on the WWF 

Shrimp Aquaculture Dialogue Global Steering Committee, and the Global Aquaculture Alliance's Standards Oversight Committee. 

JEREMY BROWN – Vice President, Commercial Fishermen of America 

PANEL: The Role of Direct Marketing in Sustaining Fishing Communities 

Jeremy Brown has fished from the Bering Sea to the Southern Ocean. He presently fishes for salmon on his troller Barcarole off 

the Washington coast and longlines for halibut and blackcod in Alaska. As a board member of the Washington Trollers 

Association, he helped develop a successful outreach program for their small fishery, including recognition of troll caught salmon 

on Slow Food's "Ark of Taste". In 2002 Jeremy received a Food and Society Policy Fellowship, enabling him to research and write 

about marine policy issues. He is currently vice president of Commercial Fishermen of America.

BRIAN CAOUETTE – Senior Programme Manager, Wild Salmon Center 

PANEL: Asian Salmon: The next generation of certified salmon fisheries 

Brian joined Wild Salmon Center in 2004 and currently serves as Senior Programme Manager for the Sustainable Fisheries Program 

at the Wild Salmon Center. This program utilizes market tools to advance sustainable salmon fisheries across the range of wild 

Pacific salmon. Brian is responsible for program leadership, strategy development, and coordination with partners. Brian received 

his MA in International Environmental Policy from the Monterey Institute of International Studies and a BA from Boston 

University. Formerly, Brian has worked with a variety of non-profit organisations including Pacific Environment and the Monterey 

Bay Aquarium, as well as lived and worked full time at two overseas nature parks: Muraviovka Park for Sustainable Land Use in the 

Russian Far East and the Animal Refuge Kansai in the hills above Osaka, Japan. Brian was a David L Boren Graduate Fellow in 

2002 and was also awarded a US State Department Diplomacy Fellowship. 

25 

DR. AHMED MAHMOUD CHERIF – Representative, Pêchecops 

PANEL: Towards a Sustainable and Equitable Fishing Relationship Between the EU and ACP Countries 

Dr. Ahmed Mahmoud Cherif represents the Mauritanian NGO Pêchecops (Pour une Pêche Ecologique génératrice de Progrès 

social). Former Director of Fisheries in Mauritania in the 80’s, he is now an expert on fisheries development and on issues arising 

from distant water fishing fleets access to Mauritanian waters. 

DR. WILLIAM CHEUNG – Professor, University of East Anglia 

PANEL: The Future Oceans – Warming Up, Rising High and Turning Sour - Does it Matter? 

William Cheung's research focuses on assessing impacts of fishing and climate change on marine ecosystems and their services, 

extinction vulnerability assessment, ecosystem modelling and evaluating trade-offs between ecological and socio-economic 

objectives in managing exploited marine ecosystems. William completed his Ph.D. in Resource Management and Environmental 

Studies at the Fisheries Centre, the University of British Columbia (UBC). He then worked as a post-doctoral fellow with the Sea 

Around Us Project at the UBC Fisheries Centre from 2007 to 2008, after which he joined UEA as a joint UEA-CEFAS lecturer in 

marine ecosystem services. William works on various interdisciplinary research projects that range from global-scale analysis to 

regional studies in China, Australia and Canada. Examples of his recent research include projecting global impacts of climate 

change on marine biodiversity and fisheries potential, evaluating socio-economic impacts of fisheries management policies in Hong 

Kong, modelling the South China Sea ecosystem, and developing a fuzzy logic expert system to reconstruct historical abundance of 

exploited fish populations in British Columbia, Canada. William has been serving as a member of the IUCN Species Specialist 

Group for Groupers and Wrasses since 2005. 

JOHN CONNELLY – President, National Fisheries Institute 


John Connelly is President of the National Fisheries Institute. NFI is America’s leading trade association advocating for the fish 

and seafood community, representing the fish and seafood commerce chain --- from “water to table.” NFI informs Congress and 

regulatory agencies, serves as the seafood community’s spokesperson with the media, and provides technical advice to its members. 

NFI recently formed the Better Seafood Bureau as a means to address economic integrity in the seafood industry. 

Connelly has also served as Chairman of International Coalition of Fisheries Associations and works with the World Bank on 

seafood supply chain issues from developing nations’ sources. Connelly serves on the Board of Trustees for the Marine 

Stewardship Council, the global leader dedicated to promoting sustainable seafood choices. He also serves on the Board of 

Directors of the International Seafood Sustainability Foundation, a global group designed to help ensure the continued 

sustainability of stocks for canned tuna. 

Connelly graduated from The College of the Holy Cross in History. He earned a Masters in Business Administration at night 

from George Mason University. He and his wife Margaret enjoy hiking in Ireland, skiing, tennis, and their four children.

FLAVIO CORSIN – Aquaculture Programme Coordinator, WWF 

PANEL: Regulating for Sustainability: Emerging Aquaculture Management Challenges and Regulatory Solutions 



Sustainable aquaculture and aquatic animal health specialist, coordinating aquaculture activities for WWF in Viet Nam and 

supporting sustainable aquaculture initiatives, with a strong focus on small-scale aquaculture, for a wide range of international 

organisations and governments. Graduated with a M.Sc. in Aquaculture from the University of Stirling (UK), he was awarded a 

Ph.D. in aquatic epidemiology by the University of Liverpool with research in rural areas in Viet Nam and India. He conducted 

post-doctoral research in the University of Stirling and North Carolina State University (USA), before deciding to move to a more 

applied and development-oriented position. Worked for the Network of Aquaculture Centres in Asia-Pacific (NACA) for 3 years 

during which he coordinated several projects aimed at developing, disseminating and implementing strategies for sustainable 

aquaculture development in Viet Nam, Iran, Indonesia and other Asia-Pacific countries. For WWF he coordinates several projects 

targeted at addressing aquaculture sustainability issues and challenges in accessing certification. He is currently playing also an 

active role in reviewing aquaculture certification schemes and in developing standards for sustainable aquaculture. Member of the 

World Organisation for Animal Health (OIE) ad hoc group on aquatic surveillance, he contributes to the development of 

international standards and guidelines on aquatic animal health management. He also supports several FAO and government 

activities aimed at controlling aquatic epidemics and biosecurity threats and at improving the sustainability of the aquaculture sector 

in Asian and African countries. He has been involved in reviewing fish welfare issues for the European Food Safety Authority 

(EFSA). 

26 

CHRISTOPHER COSTELLO – Professor, University of California at Santa Barbara 


Fisheries 

Christopher Costello is a professor of natural resource economics at University of 

California, Santa Barbara. His research focuses on decision making under uncertainty and resource use with incomplete property 

rights. Much of his work has focused recently on marine resources – specifically fisheries economics - where he researches catch 

shares and other mechanisms to simultaneously achieve profitability and sustainability. 

Costello’s work on fisheries economics includes work on ITQ fisheries, fisheries cooperatives, territorial user rights fisheries, 

marine protected areas, and optimal harvesting under uncertainty. He contributes to these areas by publishing in academic journals, 

engaging in policy debates, working with fishermen and non-governmental organisations, and serving as a science advisor. 

His recent publications on fisheries include publications in Science, Journal of Environmental Economics & Management, 

Arizona Law Review, Ecology Letters and Marine Resource Economics. Costello's science advisory roles include working with 

California’s Marine Life Protection Act Initiative, California’s Ocean Protection Council and the Communication Partnership for 

Science and the Sea. 

DR. ROBIN DAVIES – Leader of the Bycatch Initiative, WWF 

PRESENTATION: Bycatch Reduction and the EU/IUU Regulation: Solutions that prevent wasting seafood and protect 

marine life 

Robin Davies trained as a marine biologist at the University of Wales - Bangor, and the National University of Ireland - Galway. 

His PhD research looked at the environmental effects of trawling off the Irish west coast and since then he has worked in marine 

fisheries for academia, industry, and government. For the past four years Robin Davies has worked for WWF International and is 

currently the acting Leader of the Bycatch Initiative – an international programme that aims to reduce bycatch by engaging all 

stakeholders with a solutions oriented approach.

CHRISTIAN DÉCUGIS – President, Var Local Committee for Marine Fisheries and Aquaculture 

PANEL: The Common Fishery Policy: A Reform to Contribute to Sustainable Fisheries 

PANEL: Fishing and Shellfish Farming in 2020: An Environmental Approach at the Global Level, Economic and Social 

Organisation at the Human Level 

Born in 1958 in Saint-Raphaël (Var), grandson of a small-scale professional fisherman, Christian Décugis has been fishing 

professionally since 1980 in Saint-Raphaël with nets, large trawling lines, and pots. A member of the Fishing Industry Tribunal for 

12 years, Christian Décugis has been the President of the Local Fisheries Commission of the Var since 2009 after having served as 

a delegate for 8 years (member of the Board, then Vice President). With regards to the Industry Tribunal, he helped with the 

creation of the Cap Roux fishing area in December 2003, the largest marine reserve in mainland France, which has been the subject 

of a scientific monitoring study since 2004. With other Industry Tribunal members, Décugis takes part in meetings with 

Mediterranean fishing representatives (in Greece, in Brussels…) regarding fisheries management and the Common Fisheries Policy. 

Décugis wishes to impart both the knowledge and the culture of this local trade, as well as his experience with collective 

management. Within the framework of the Local Fisheries Commission, he has worked specifically on issues of training and safety. 

27 

NIAZ DORRY – Director, Northwest Atlantic Marine Alliance (NAMA) 


Niaz Dorry is the director of the Northwest Atlantic Marine Alliance (NAMA). NAMA works with coastal communities to protect 

our marine environment while strengthening local communities that depend on fishing. In recent years, NAMA has focused on the 

creation of Community Supported Fisheries (CSF) as a means of promoting locally caught seafood while broadening the base of 

support for the policy changes being pursued by ecologically responsible, community based fishermen and fishing communities. 

CSFs encourage environmental stewardship, healthy local economies and vital social improvements in fishing communities and 

seafood enthusiast communities. Niaz & her dog, Hailey, live in Gloucester, Massachusetts - the oldest settled fishing port in the 

U.S. A survivor of Hurricane Katrina, Hailey is Niaz' daily reminder of all the fishing communities that are yet to be rebuilt since 

the Indian Ocean tsunami and Hurricanes Katrina and Rita. Niaz began working with small-scale, traditional, and indigenous 

fishing communities in the U.S. and from around the globe as a Greenpeace oceans and fisheries campaigner. After spending 

eleven years at Greenpeace, she went on to working on advancing the rights and ecological benefits of the small-scale fishing 

communities as a means of protecting global marine biodiversity independently. Time Magazine named Niaz as a Hero For The 

Planet for this work. Her fisheries articles appear regularly in Fishermen's Voice and SAMUDRA as well as a range of random 

publications. Niaz' work and approach have been noted in a number of books including Against the Tide, Deeper Shade of Green, 

The Spirit's Terrain, Vanishing Species, The Great Gulf, Swimming in Circles, A Troublemaker's Tea party and The Doryman's 

Reflection. She is a graduate of the Rockwood Leadership Program’s Leading From Inside Out as well as Art of Leadership 

trainings. Before joining NAMA, Niaz served as the Interim Chief Operations Office for the Healthy Building Network. 

SHAUN DRISCOLL – Project Manager, Food and Agriculture Organisation (FAO) 


Shaun has a diverse management background spanning law and fisheries enforcement, insurance sales and health services 

contracting. The last 10 years have seen him working as a senior manager within the Ministry of Fisheries in New Zealand where 

he was responsible for significant change, management and growth development within the Compliance Business. For five years 

prior to joining the FAO, Shaun was the National Investigations Manager at the Ministry, responsible for all major investigations 

and prosecutions in the commercial, international, poaching and black-market sectors. Shaun also had responsibility for 

Compliance Business input into the Ministry's 'international sector' engagements. 

More recently, Shaun moved to Rome to take responsibility for the development of a comprehensive proposal on the 

establishment of a 'Global Record of Fishing Vessels'. This is a challenging global initiative that can significantly enhance current 

strategies to curb IUU fishing. The project will culminate in the presentation of a comprehensive options paper to a full Technical 

Consultation to be held in Rome in late 2010. That consultation will effectively be a political negotiation where States will decide 

whether a Global record is warranted and if so, what shape it should take and how it should be resourced. Today, Shaun is going to 

share the scope and potential of the work he is undertaking. Shaun holds LLB(Hons), MSS (Strategic Studies) degrees.

JOHN DUNCAN – Outreach and Capacity Development Officer, WWF South Africa 

PANEL: Debunking the Bottleneck Myth 

John Duncan completed a BSc in Zoology and completed his honours in Botany at the University of Cape Town from 2001-2004. 

After travelling, working and adventuring for 2 years, he went on to obtain his MSc in Environmental Science, Policy and 

Management through the University of Manchester and Central European University in Budapest, Hungary, which included a 

study of South Africa’s traditional line fishery for his thesis. 

Upon returning to South Africa, he joined WWF SA’s Southern African Sustainable Seafood Initiative in 2008 to take charge 

of the programme’s restaurant participation scheme and has since taken on the running of the wholesale/retailer programme as 

well. The majority of his work focuses on providing training and advice on sustainability aspects to the seafood industry, such as 

legality and traceability. 

He also works closely with the Marine Stewardship Council’s Southern African office in promoting sustainable seafood 

choices and through WWF’s Sustainable Fisheries Program, is well placed to have input on most aspects of the seafood trade, from 

the fishing industry through the end consumer. His major areas of interest are environmental policy and the development of 

market incentives for responsible resource management and the socio-economic implications thereof. 

28 

MARC DURET – Marketing and buying director, Carrefour France 

PANEL: Shared Value Creation: Conservation and business partnerships in a changing world 

Employed by Carrefour company since 1989 as intern manager at Montesson hypermarket, Marc took over the training for 

national development and increased the market of the fish monger. After the opening of Villabé hypermarket, he opened the 

buying dispatch area that supplies all the Ile de France hypermarkets. He later joined the Gabriel Binetti team to develop Quality 

Lines where he contributed to building Quality lines on oyster, trout, sardines, and others, and add value to them. Based on a 

significant partnership with producers, the Quality Lines followed strict specifications in environment and quality, and were really 

innovative. He is currently the marketing and buying director for seafood for all the Carrefour companies in France. With 9 

dispatch areas of buying, with a team of sourcing, he works on Carrefour’s strategy and the long-term supply. 

CHARLES EHLER – President, Ocean Visions 

PANEL: Sustainable Seafood from a Crowded Ocean: Fisheries and Aquaculture Interactions with Other Ocean 

Industries and the Opportunities for Cross-Sectoral Stewardship of the Seas 

Charles (Bud) Ehler is the President of Ocean Visions, a consulting company specializing in integrated ocean management and 

marine spatial planning. He works in Paris, France, primarily as a consultant to UNESCO’s Intergovernmental Oceanographic 

Commission (IOC) and the Man & the Biosphere (MAB) Programme, and other international organisations. Before moving to 

Paris in 2005, he worked as a senior executive for the U.S. National Oceanic and Atmospheric Administration for 27 years leading 

international and national programs in coastal zone management, strategic environmental assessment, marine pollution monitoring 

and assessment, oil spill response and natural resource damage assessment. He worked for the U.S. Environmental Protection 

Agency’s Office of Research and Development from 1973-78 and taught regional planning and natural resources management at 

the University of Michigan, the University of California at Los Angeles (UCLA), and the State University of New York at Stony 

Brook. He was the Marine Vice-Chair of IUCN’s World Commission on Protected Areas (WCPA) from 2000-2005. In 2007 he 

received an award from the Intergovernmental Panel on Climate Change for his work on coastal adaptation and its contribution to 

the award of the Nobel Prize to the IPCC. He is the author of over 90 publications, including most recently a UNESCO guide to 

marine spatial planning. 

ARNSTEIN EKNES – Business Director for Special Ships, Det Norske Veritas (DNV) 



Arnstein Eknes is Business Director for Special Ships at Det Norske Veritas (DNV), based in Oslo, Norway. His work focuses on 

sustainability and innovation in the maritime industry and sustainable use of the marine environment. He has was previously DNV 

Country Manager for Finland, Estonia, Latvia and Lithuanian and responsible for the maritime activities of DNV in these 

countries. Prior to that he was DNV Head of Section for Offshore support, Ro-Ro, Special Ships and Conversions. 

COLIN FAULKNER – Manager of Sea Fisheries and Stock Conservation Policy, Scottish Government 

PRESENTATION: Scottish Conservation Credit Scheme: Voluntary initiative bringing stakeholders together 

Colin Faulkner is responsible for sea fisheries stock conservation policy in the Scottish Government. This includes policy 

responsibility for the conservation of stocks such as North Sea cod as well as nephrops and pelagic stocks. He also has 

responsibility for the Scottish Government's role in external negotiations such as negotiations between the EU and third countries 

like Norway or Iceland.

PHILIPPE FAVRELIÈRE – Collectif pêche et développement 

PANEL: Fishing and Shellfish Farming in 2020: An environmental approach at the global level, economic and social 

organisation at the human level 

Philippe Favrelière first came to the world of fisheries and aquaculture in 1982, as part of a continuing training program for sea 

professionals, and began research on fishing communities in 1984. From 1991 to 2005, he coordinated aquaculture development 

programs borne by oyster farmers, farmers or fishermen in France or abroad (Blue Tourism in Marennes-Oleron), oyster fishing in 

Brazil, village fish farming in Ivory Coast, etc.). Recently, with the blog “Aquablog, A Perspective on Fisheries and Aquaculture”, 

he has begun to channel his efforts toward web communication for fisheries and artisan sea farming. 

29 

DEREK FIGUEROA – Chief Operating Officer, Seattle Fish Company 


Derek Figueroa is the Chief Operating Officer for Seattle Fish Company; a 91-year-old seafood distribution company founded and 

based in Denver, Colorado, U.S.A. The company is the largest purveyor of fresh and frozen seafood in the Rocky Mountain 

region. As Chief Operating Officer, Derek handles general management responsibilities for the Iacinos, the family that has carried 

on the company’s legacy for three generations. 

Outside of work, for 17 years Figueroa has been a volunteer ski instructor for the National Sports Center for the Disabled, 

one of the largest outdoor therapeutic recreation agencies in the world. In 2004, Figueroa was recognized as the National Sports 

Center for the Disabled Volunteer of the Year. 

Figueroa is an active member of the National Fisheries Institute, the leading advocacy organisation for the seafood industry, 

participating in their Future Leader program in 2003. He was nominated to the Customer Advisory Board for AFS Technologies, 

a Seattle Fish Company IT provider. He is actively involved with the CU Executive MBA Alumni Association. In addition, 

Figueroa is a 2008 Leadership Denver graduate and was recently honoured by the Denver Business Journal as a “Forty Under 40” 

leader in the business community. Figueroa sits on the board of the Colorado Restaurant Association and the Colorado Restaurant 

Association Education Foundation. 

Figueroa holds a Bachelors degree in finance, an Executive MBA, and a Masters degree in finance from the University of 

Colorado. He lives in Denver with his wife, son and daughter. 

MAAIKE FLEUR – Sector Supplement Manager, Global Reporting Initiative 

PANEL: Corporate Responsibility in the Seafood Sector: How Can Businesses Effectively Communicate with 

Consumers, NGOs and Investors in a New Challenging Business Environment? 

Maaike joined the Global Reporting Initiative (GRI) in April 2007 as the Sector Supplement Manager. She is responsible for 

developing and managing sector supplement projects. During her studies of Environmental Technology and Physical Geography 

she travelled to many places around the world to do courses at different Universities and gain practical experience. 

From 2002 to 2007 she was the Dutch Project Manager for the European Eco-label and she facilitated several criteria 

development projects. Previously, she worked at the Alternative Consumer Bond where she organized the publication of a book on 

‘fair and green shopping’ and later she worked for a sustainable investment program as sustainability analyst. Maaike has Dutch 

nationality and has always been active as a board member of different NGOs. 

STEFAN FLOTHMANN – Director of the International Oceans Governance Reform Project, Pew Charitable Trusts 


Stefan Flothmann is a Marine Biologist by training. After his masters he worked in fisheries and aquaculture before he started 

working for Greenpeace in 1994. At Greenpeace he worked as ocean campaigner until 1997 and then changed to the Genetic 

Engineering Department, first as team-leader and later as department head. In 1999 he became Campaign Director first of 

Greenpeace Germany and from 2006 for Greenpeace India. In this capacity he was working on Climate Change, Toxic Pollution, 

Agriculture and Ocean Protection. In 2008 he changed to his present role as Director of the International Oceans Governance 

Reform Project at the Pew Charitable Trusts. In this capacity he presently focuses on the development and implementation of 

international legislation to combat Illegal Unreported and unregulated fishing and to protect the Deep Sea.

NICOLE FRANZ – Economist, Organisation for Economic Development (OECD) 

PRESENTATION: Fisheries and Aquaculture Certification - A Public vs. Private Perspective 

PANEL: The Role of Governments and Governmental Organisations in Seafood Sector Sustainability 

Nicole Franz joined the OECD Fisheries Policies Division as an Economist in January 2009. The OECD provides a setting where 

governments compare policy experiences, seek answers to common problems, identify good practice and coordinate domestic and 

international policies. One key area of work of the OECD Fisheries Policy Division is currently Fisheries and Aquaculture 

Certification. 

In 2008 Nicole was the focal point for fisheries and aquaculture in the Technical Division of the International Fund for 

Agricultural Development (IFAD) in Rome. Previously, she worked on fisheries marketing and policy issues with the Fish Products 

and Industry Division and the Fisheries and Aquaculture Economics and Policy Division of the FAO Fisheries and Aquaculture 

Department. With FAO she was involved in extensive fieldwork on fish marketing in Namibia and in Indonesia. 

Nicole holds a degree in Economics and a Master in International Cooperation and Project Design of the University La 

Sapienza, Rome. 

30 

DR. STEVEN GAINES – Professor, University of California at Santa Barbara 


Fisheries 

Gaines is a marine ecologist with ongoing research on marine conservation, the design of marine reserves, the impact of climate 

change on marine habitats, sustainable fisheries and the coupling between ocean circulation and the dynamics of marine species. 

He is a lead investigator of the PISCO project (Partnership for Interdisciplinary Studies of Coastal Oceans), a long term 

consortium studying marine ecosystems of the west coast of the US, the Santa Barbara Coastal LTER (Long Term Ecological 

Research), studying connections between coastal watersheds and the ecology of kelp forests, the Sustainable Fisheries Group, a 

program focused on using market based approaches to enhance the sustainability of marine fisheries, and Flow, Fish and Fishing, a 

biocomplexity project examining connections between ocean physics, fish, and fishing to enhance the success of fisheries 

management. 

He received his BSc from the University of California, Irvine and his Ph.D. from Oregon State University. He was a 

postdoctoral fellow and research scientist at Stanford University and served on the faculty of Brown University before joining UC 

Santa Barbara. 

LAURENT GALLOUX – Head of Seafood Division, Bureau Vertias Certification 


Laurent Galloux is the Head of Bureau Veritas (France) Seafood Division since 1993. He directly manages 20 executives specialised 

in seafood industry in both fishing and aquaculture. Since 2006, Laurent has been appointed by Bureau Veritas, Head of 

International Development for the global Seafood industry. 

Before joining Bureau Veritas, one of the world largest Certification company, Laurent has acted as a Consultant specialised in 

Quality and Certification systems for the seafood sector. He also worked as an Expert Scientist for several international and 

national standardisation process among them: CNERNA-CNRS (microbiology of seafood products), AFNOR , ISO, and 

OFIMER. 

Laurent sits on the board of the Shrimp Aquaculture Dialogue initiated by the WWF in view of creating the future ASC 

standards. Laurent received his PhD in Veterinary Science from the French National Veterinary Academy of Maison Alfort. 

JAVIER GARAT – President, Europêche 


Javier Garat has been the President of Europêche since July 2009. Born in Cádiz in 1971, Javier Garat served on the Spanish 

Federation of Fisheries Organisations (Federación Española de Organizaciones Pesqueras--FEOPE) as Secretary-General in 2001. 

Since then, he has focused his efforts on the defence of Spanish fishing interests around the world. Since July 2007, he has served 

as Secretary-General of the Spanish Fisheries Confederation (Confederación Española de Pesca--CEPESCA). Today, he is the 

former President of the Advisory Committee on Fisheries and Aquaculture (ACFA), the formal body for consultation by interested 

parties from the fisheries and aquaculture sectors at the European level, a forum in which he continues to serve as substitute and 

expert within the EESC and President of the International Coalition of Fisheries Associations (ICFA).

NIGEL GARBUTT – Chairman, GLOBALGAP 

PANEL: Aquaculture Standards: Winner Take All? 

Nigel is the Chairman of GLOBALGAP: the Global Partnership for Good Agricultural Practices since 2001. After graduating 

Nigel spent 5 years in Food law enforcement with the Ministry of Agriculture Fisheries and Food in London, UK. For 12 years 

Nigel held a number of Senior Management Positions within the UK Supermarket Chain Safeway, reporting to the Board on Food 

Safety, Food Technology, Policy and Corporate Social Responsibility. He was a founding Director of the Assured Produce and 

Assured Chicken Companies and a Director of the Seafish Industry Authority also in the United Kingdom. 

31 

DR. DOMINIQUE GAUTIER – Head of Aquaculture, Environmental and Social Programmes, Aqua Star Europe 



Dr. Dominique Gautier is a biologist from France specialized in aquaculture with a doctorate degree from Auburn University. Dr. 

Gautier has 20 years of experience working with private and public organisations on Research & Development and commercial 

projects in several countries of Europe, Africa, the Americas, and Asia. He is a specialist of shrimp farming and regularly serves on 

committees and expert panels addressing technical aspects of the aquaculture industry. He is currently heading aquaculture, 

environmental and social programmes of Aqua Star Europe, a seafood importer and distributor, in charge of the development of 

production chains in compliance with environmental, social and technical standards. Dr. Gautier recently started working on 

building supply chains from small-scale farmers in cooperation with NACA. 

DR. STEFAN GELCICH – Postdoctoral Fellow, Pontificia Universidad Católica de Chile 


Fisheries 

Gelcich is a marine biologist with ongoing research on the human dimensions of marine fisheries management and conservation. 

He is a lead investigator of a FONCECYT project (National Fund for Science and Technology) on economic valuation of 

ecosystem services and its implications for decision making in the central coast of Chile and a BBVA foundation project studying 

different marine governance approaches to implement and effectively manage marine protected areas in Chile. He is co-investigator 

in the CASEB (Center for Advanced Studies in Ecology and Biodiversity) studying links between catch share management 

practices, biodiversity and environmental attitudes of stakeholders. Gelcich is also a regional councillor for Global Green Grants, 

an environmental NGO that assigns small grants to grassroots movements engaging in environmental issues. 

He received his BSc from the Universidad Católica del Norte, his MPhil from the University of Cambridge and his PhD from 

University of Wales, Bangor. He was a postdoctoral fellow at Bangor and the Pontificia Universidad Católica. 

MATTHEW GIANNI – Co-Founder, Deep Sea Conservation Coalition 

PRESENTATION: Are Deep-Sea Fisheries Sustainable? – The UN General Assembly and the Precautionary Approach 

to Deep-Sea Fisheries 

Matthew Gianni is an independent advisor and advocate for ocean conservation based in the Netherlands. Mr. Gianni is a cofounder 

of the Deep Sea Conservation Coalition – a coalition of over 60 NGOs and fishers organisations worldwide formed to 

promote UN General Assembly action to protect deep-sea biodiversity and ecosystems. Over the past several years, Mr. Gianni has 

been a panellist or featured speaker on deep-sea fisheries issues at a variety of scientific and political fora, including annual 

meetings of the United Nations Open-ended Informal Consultative Process on Oceans and the Law of the Sea; the10th and 11th 

Deep-Sea Biology Symposia; and the 3rd International Symposium on Deep Sea Corals. He has also participated in UN FAO 

Expert Consultations on deep-sea fisheries and in the negotiation of a number of international agreements related to the 

conservation and protection of deep-sea ecosystems including the 1995 UN Fish Stocks Agreement; the 2001 UN FAO 

International Plan of Action on IUU Fishing; and the 2008 UN FAO International Guidelines for the Management of Deep-Sea 

Fisheries in the High Seas. He has worked with numerous governments in relation to the deep-sea fisheries provisions of the 

fisheries resolutions adopted annually by the UN General Assembly and has authored a number of reports on deep-sea fisheries for 

the UN FAO, IUCN and others. 

BÉATRICE GOREZ – Coordinator, Coalition for Fair Fisheries Arrangements (CFFA) 

PRESENTATION: OCEAN2012 - An Alliance of Organisations Dedicated to Transforming the European Fisheries 

Policy 

PANEL: Towards a Sustainable and Equitable Fishing Relationship Between EU and ACP Countries 

Ms. Béatrice Gorez has been coordinator of the Coalition for Fair Fisheries Arrangements (CFFA) since 1992. CFFA documents 

issues arising from the fisheries relations between the EU and ACP countries, in support of initiatives undertaken by ACP and EU 

civil society (coastal communities, NGOs, media, etc).

DAVID GOULD – Member Support Manager, ISEAL Alliance 

PANEL: What Role for Standards Systems in the Future of Fisheries? 

David Gould is currently the Member Support Manager for the ISEAL Alliance. He is an expert in regulatory frameworks for 

sustainable production and has worked over the past 15 years in all facets of the supply chain from raw product to table. His 

experience involves field inspection, certification, accreditation, policy and standards setting, risk assessment, quality control 

systems, and consultation to private commercial companies, non-profit organisations including certification and accreditation 

bodies, and governmental agencies. He has trained producers, processors, traders, inspectors, certification officials, and 

government agents in topics related to sustainable production practices and establishment of regulatory systems for it, in North 

America, South America, Europe, Africa, Asia, the Middle East, and the South Pacific. David has extensive knowledge of organic, 

non-GMO, and fair trade systems and principles, as well as several years experience consulting to an Alaskan salmon fishing and 

marketing company, where he advised on quality control, traceability, certification, and product development. In the late 1990’s he 

served on the USDA’s National Organic Standards Board’s special sub-committee on aquatic species. 

David holds a degree in Life Sciences from the Massachusetts Institute of Technology. Following his studies, he spent a 

decade designing and executing a variety of alternative education systems for students aged kindergarten through adult. His current 

responsibilities require a mix of technical expertise, development of educational tools, and stakeholder engagement facilities for 

ISEAL’s membership. He lives with his family in Portland, Oregon, USA, where he frequently enjoys the local delicacies of the 

ocean. 

32 

MARIE-EMILIE GUÉLÉ – Marine Policy Officer and Coordinator, WWF European Policy Office 

PRESENTATION: Bycatch Reduction and the EU/IUU Regulation: Solutions that prevent wasting seafood and protect 

marine life 

Marie-Emilie trained as an International and European lawyer at the Universities of Rennes and Grenoble in France. She started 

work on fisheries at the European Commission's Directorate General for Maritime Affairs in the office of International Policy and 

Law of the Sea. She joined WWF's European Policy Office 1 ½ years ago as a marine policy officer and coordinator. She has been 

responsible for WWF's advocacy on the EU's recently adopted IUU regulation and its domestic control and enforcement rules. She 

is a member of WWF's Common Fishery Policy Reform team in Brussels. 

BENOÎT GUÉRIN – Executive Secretary, South Western Waters Regional Advisory Council – CCR.S 



Benoît Guérin is an engineer in agronomics and fisheries issues from ENSAR (Ecole Nationale Supérieure Agronomique de 

Rennes). He first worked for WWF France for 3 years as fisheries policy officer. Networking with the European WWF national 

offices, he wrote a proposal for the establishment of Integrated Exploitation and Management Units. The idea is to develop a 

strategic plan (spanning across 5, 10 and 20 years) along with all the stakeholders and for each fishing ground (management unit) in 

order to support sustainable fishing. Since 2007 he has worked as executive secretary for the South Western Regional Advisory 

Council (SWWRAC). The SWWRAC joins all fisheries stakeholders (fishing industry and other interested parties, such as NGOs) 

to propose to the European Commission and Member States statement on fisheries’ management on the south Atlantic. The 

SWWRAC is one of the 7 Regional Advisory Councils established by the Council (European Union) in order to stimulate the 

participation of the interested parts to reach the objectives of a durable fish fixed by the Fish Commune Policy. He has recently 

developed and proposed a project (GEPETO, Gestion de las PEsquerias and Transnational Objetivos) involving stakeholders, 

scientific institutes and national administrations in order to develop a tool kit for a regional fisheries management within the 

Common Fisheries Policy. The project should enable: 1) to realize a mapping of the fisheries from official data, 2) defining 

management units throughout the SWWRAC’s area, 3) drafting long term management plans for some pilot fisheries to be 

proposed to the European Union for enforcement. 

NICOLAS GUICHOUX – Regional Director for Europe, Marine Stewardship Council (MSC) 

PANEL: Foodservice Case Study: Making the Switch Sustainable Seafood 

Nicolas has been with the MSC since 2002 and during this time has had a key role in the development of the organisation and 

where the programme is today. 

A graduate from the French Business School EDC, Nicolas started his career in international business in 1994 in South Korea 

at the French Chamber of Commerce. He was then appointed in 1997 as export manager for a leading French seafood processor, 

Cité Marine, before joining the MSC in 2002 where he was responsible for developing the MSC programme in “continental” 

Europe. 

Nicolas was appointed Regional Director for Europe at the end of 2007. He now represents the MSC at the highest levels in 

the fishing industry, seafood sector, and government and NGO community within Europe. He is directly involved in the collective 

management and strategic development of the organisation. Nicolas role is also to promote and increase support for the 

programme among fisheries, seafood companies, distributors and retailers and to represent the MSC as European spokesperson for 

conference panels, media and various events.

CLOTILDE GUYOT – Project Officer, Languedoc-Roussillon Regional Committee for Marine Fisheries and 

Aquaculture 


Clotilde is today Project Officer at the Regional Committee for Marine Fisheries and Aquaculture of the Languedoc-Roussillon 

(CRPMEM LR), based in Sète. She’s responsible for the administrative and legal management, and for the coordination of the 

Committee. In this capacity, Clotilde works on sustainable development policy in the fisheries sector and on integrated coastal zone 

management closed to French state and local authorities. 

Having assisted the local collective of Hérault for the development of its fisheries intervention policy and carried out a 

preliminary work to develop the eel’s management plan (required by European legislation) at the CRPMEM LR, Clotilde worked 

then at the Cnasea (national agency managing national and European funds). This project aimed at supporting the French Ministry 

of Agriculture and Fisheries to prepare and to make use of the national call for tender of Axis IV of the European Fund for 

Fisheries, which was established to promote local development projects for fisheries and aquaculture. She’s finally joined the 

CRPMEM LR at the middle of 2009. 

A graduate of the Geographic and Territorial Planification Institute of Nantes, Clotilde is specialised in fisheries management 

and integrated coastal zones management. Her interests are in sustainable development of human activities, coastal and marine 

environments. 

33 

PETER HAJIPIERIS – Director of Sustainability and External Affairs, Birds Eye Iglo 

PANEL: Asian Salmon: The Next Generation of Certified Salmon Fisheries 

Peter is well versed in the changing dynamics of the food industry having grown up in the food industry with a family background 

in fish and chip shops. Peter joined Birds Eye Iglo in the summer of 2008 as the Director of Sustainability & External Affairs at 

Birds Eye Iglo. He currently leads the development of a sustainable policy programme across all food, packaging and 

environmental work streams. Previously, Peter worked for Tesco Stores in 2006, where he became globally know for advancing the 

progress in Sustainable Fisheries Development. He held the role of Company Policy Manager for Seafood where he was 

responsible for policy formulation across all seafood related categories with a sales value of €920m. Under his leadership, Tesco 

became the first supermarket in the world to seek to define seafood sustainability on a whole life cycle basis. Peter is well known 

for championing sustainable fisheries development across the globe and for providing thought leadership on the challenges of the 

fish industry and sustainability across the world. 

DR. JON HARMAN – Development Director, Seafish 

PRESENTATION: The FSIG Report: A Global Review of Fish Sustainability Information Schemes 

Jon Harman has more than thirty years' experience in the seafood industry. He joined Seafish in 2002, having run and managed 

shellfish processing and seafood production companies for over twenty years. As Development Director at Seafish, Dr. Harman is 

responsible for Seafish's relationships with industry and government, the creation of market research data and the promotion of 

the health benefits of seafood to the public, as well as reputation management for the seafood industry. Dr. Harman is also a 

Director of Seafood Scotland and Seafood Cornwall, the regional delivery bodies set up to serve these important regions of the UK 

seafood industry. 

ALDIN HILBRANDS – Senior Manager of Product Integrity, Royal Ahold 


Since 2006, Aldin has worked for Royal Ahold, one of the largest food retail companies present in Europe and the USA. His 

responsibilities include the development and enforcement of group policies in the fields of product safety and sustainability. He 

currently serves as the Chair of the GlobalGAP Aquaculture Standards Committee. In addition, he also active in other standard 

setting bodies such as GFSI (Global Food Safety Initiative), BSCI (Business Social Compliance Initiative) and GlobalGAP (Global 

Partnership for Good Agricultural Practises). 

Aldin Hilbrands holds a Master of Science degree in Animal Husbandry and the Environment from Wageningen University, 

The Netherlands. His theses focused on aquaculture and fisheries management of tropical fish species. After graduating in 1996, 

Aldin worked for Agro Eco Consultancy focusing on the development and implementation of sustainability standards in fisheries 

operations (Marine Stewardship Council) and aquaculture businesses (organic). One of his key activities was market development 

for sustainably produced seafood products. In 2000, he became the Seafood Certification Director with SGS (Société Générale de 

Surveillance), one of the world’s largest inspection, auditing, and testing companies. He was responsible for managing the 

certification programmes for MSC, MAC (Marine Aquarium Council) and GlobalGAP. Besides environmental audits, he was also 

involved in food safety auditing in the international seafood industry.

PAUL HOLTHUS – Executive Director, World Ocean Council 



Paul is founding Executive Director of the World Ocean Council - which brings together ocean industries to catalyze global 

leadership in addressing shared marine environmental issues in support of improved business operations and “Corporate Ocean 

Responsibility”. 

His experience ranges from working with the global industry associations and directors of UN agencies to working with 

fishers in small island villages. He has worked in over 30 countries, especially in Asia, the Pacific, Central America and West 

Africa. Paul works with industry associations, UN agencies, international NGOs and foundations on sustainable development and 

environmental management in the areas of oil/gas, shipping, fisheries, aquaculture, standards and certification. Past positions 

include: Senior Program Officer, UNEP South Pacific Regional Environment Programme (SPREP), Deputy Director, Global 

Marine and Coastal Program of IUCN - The World Conservation Union, founding Executive Director, Marine Aquarium Council, 

Senior Officer, Asia-Pacific Program, The Nature Conservancy. Paul is a graduate of the University of California and the 

University of Hawaii, specializing in coastal/marine resources and international business. 

34 

SADIE HOMER – Policy Advisor, Consumers International 


Ms. Sadie Homer gained her experience in consumer testing and product standards whilst working for the UK 's Consumers' 

Association, at their test laboratories, between 1983 and 1996. She has represented consumers in standards committees at the UK, 

European and International level, since the early 90's. Ms. Homer joined Consumers International twelve years ago as their 

Standards Officer, and is responsible for co-ordinating and ensuring that the views of CI's member organisations are heard within 

the ISO and IEC, at committee, policy and strategic levels. Internally she advises on the horizontal role of standards in issues of 

priority to CI, including capacity building programmes developed with other international organisations such as UNIDO. Ms 

Homer represents Consumers International at the ISO Social Responsibility Working Group developing ISO 26000 and coordinates 

its consumer stakeholder group. She is a steering group member for the Ethical Trade Fact-finding Process (ETFP), a 

multi-stakeholder project whose remit is 'assuring consumer confidence in ethical trade'. 

GAUTHIER ISMAIL – Managing Director Finance, OSO 


Born in France, Gauthier Ismail has been directly exposed to the seafood industry and particularly Madagascan prawns for 6 years, 

when he joined OSO, the premium brand of Madagascan wild and organic prawns. Under Gauthier’s leadership, OSO went 

vertical, investing in what has become the world’s very first Organic prawn farm, certified under France’s Official “AB Organic 

Label”. At the same time, Gauthier made OSO reduce its exposure towards its sustainable Madagascan prawn fishing operation in 

order to replace the brand positioning with it’s organic range. 

OSO has become today a fully vertical company, from organic farming, fishing, marketing and distribution working directly 

with key industry players in Europe such as Atlantys, Auchan, Continente, Intermarché, Carrefour and one of the most demanding 

in term of environmental sustainability, Marks & Spencer (UK). These achievements, particularly in the fields of premium organic 

certified prawns, have been recognised several times by European consumers. OSO has been elected “Best Taste of the Year” in 

France 2006, 2007, 2008, 2009 and 2010. OSO was ranked by the UK newspaper, The Observer, “Top 10 Seafood 2007”. OSO 

along with Gauthier’s brother Mathias Ismail, were also recognised in 2009 as Seafood Choices’ “Seafood Champion” for its 

worldwide contribution to the sustainable shrimp aquaculture industry. Gauthier Ismail graduated in Finance from Lyon Graduate 

School of Business (EM Lyon, France), and holds an aircraft fixed wing pilot certificate (Federal Aviation Administration, USA). 

DR. ANDREW JACKSON – Technical Director, International Fishmeal and Fish Oil Organisation (IFFO) 

PANEL: Will Salmon Farming Become Independent of Fishmeal? 

Andrew Jackson is the Technical Director with the International Fishmeal and Fish Oil Organisation. IFFO is the trade body 

which represents the global interests of the fishmeal and fish oil industry and its members produce around two thirds of the world 

production. In addition to looking after the technical interests of the members, Andrew has led the team developing IFFO’s Global 

Scheme for Responsible Supply. The RS scheme, launched in 2009, allows the industry to demonstrate both responsible sourcing 

of raw materials as well as good manufacturing practice and product safety. 

Prior to joining IFFO in 2006, Andrew spent over twenty years in the salmon farming industry in both Scotland and Chile. 

During this period he held various senior roles in feed, farming and processing within Marine Harvest. For a number of years he 

was also Chairman of the Scottish Salmon Producers Organisation and was instrumental in the development and launch of its 

Code of Good Practice. 

When not travelling the world, Andrew is to be found in Scotland where he lives with his wife and the occasional presence of 

his son and daughter who are both studying medicine at University.

STEVE JOBSON – Sustainable Procurement, Sodexo 


Steve was born in the North East of England. He graduated in Business Studies at Manchester University and moved to 

Hertfordshire where he now lives with his wife and two children. 

Steve has worked within procurement for nearly 25 years for organisations such as British Gas, Amstrad and Rail Gourmet. 

Steve joined Sodexo 10 years ago and holds the position of Buying Director, UK & Ireland with responsibility for the procurement 

of food, non-food, retail and facilities management for over 2000 sites with a spend of approximately £400 million. In his current 

role Steve is also responsible for Sustainable Procurement and he works closely with Sodexo Group to ensure that the UK is 

aligned to Sodexo’s worldwide sustainability strategy and initiatives. 

35 

HOWARD JOHNSON – Buyer’s Liaison, Sustainable Fisheries Partnership 


Howard is the buyer’s liaison for Sustainable Fisheries Partnership, an organisation dedicated to maintaining healthy ocean and 

aquatic ecosystems, enhancing fishing and fish-farming livelihoods and securing food supplies. Howard has over 35 years 

experience in all facets of the seafood industry. As a consultant, Howard has provided analysis on global seafood trends, planning, 

marketing and market research. His clients include major U.S. government and international agencies, financial institutions, nongovernmental 

organisations, leading seafood corporations and commodity marketing organisations. He is editor and publisher of 

The Annual Report on the United States Seafood Industry, an authoritative reference on seafood trends. Howard also serves on 

the MSC Technical Advisory Board, the conservation committee of the Sea Change Investment Fund LLC and Advisory Board of 

the Monterey Bay Aquarium Seafood Watch program. 

DR. PAUL JOHNSTON – Principal Scientist, Greenpeace Research Laboratories 


Dr. Paul Johnston is Principal Scientist at the Greenpeace Research Laboratories situated at the University of Exeter. He was 

involved in setting up the laboratories at Queen Mary College, University of London in 1987, and has continued working with this 

part of Greenpeace International since its relocation to the University of Exeter in 1992. 

Dr. Johnston has a degree in Marine and Freshwater Biology and was awarded a PhD in 1984 by the University of London for 

research into the aquatic toxicology of selenium. He has published extensively on marine management and protection, including 

co-authoring a book "The State of the World's Oceans" published by Springer. Dr. Johnston has more than twenty years 

experience of providing scientific advice to Greenpeace offices around the world. In addition to his publications on marine 

protection he has contributed to the work of numerous expert groups and committees including the recently concluded GESAMP 

Working Group on sources of oil to the marine environment. A few years ago Dr. Johnston was named as one of the top 100 

green campaigners of all time by the UK Environment Agency. Dr. Johnston has also participated in the scientific and technical 

working groups of several international treaties and conventions including the London Convention and most recently for the 

Convention on Biodiversity. In addition he was a lead author for Chapter 6 of the IPCC Special Report on Carbon Capture and 

Storage. 

DR. MATTHIAS KAISER – Professor, University of Bergen 

PANEL: Communicating Sustainability: Coping with Consumer Confusion 

Dr. Matthias Kaiser is Director of the National Committee for Research Ethics in Science and Technology (NENT) and a 

Professor of the philosophy of science at the Centre for the Study of the Sciences and Humanities at the University of Bergen, 

Norway. His area of expertise is in philosophy of science, ethics of science and technology, and technology assessment. Kaiser has 

worked extensively internationally with organisations such as ICSU, UNESCO, FAO, EURSAFE etc. He has extensive experience 

in leading research and expert groups. Recently he has chaired the UNESCO COMEST expert group, which prepared the 

UNESCO report on the Precautionary Principle. He was also invited to FAO/WHO expert consultations on transgenic animals 

for Codex Alimentarius. Kaiser has extensive contact with the aquaculture sector, e.g. EAS, has participated in the EC funded 

aquaculture project CONSENSUS, and is currently President of the European Society for Food and Agricultural Ethics (EurSafe).

DR. IOANNIS KARAKASSIS – Associate Professor, University of Crete 


Solution 

Dr. Ioannis Karakassis is an Associate Professor in the Biology Department of the University of Crete, and head of the Marine 

Ecology Laboratory. He has coordinated or participated in 15 national and 11 EU funded projects, 10 of which are relevant to 

Aquaculture-environment interactions (AQUAENV-GR, MARAQUA, AQCESS, BIOFAQs, MERAMED, MedVeg, ECASA, 

SAMI, AQUAGRIS, PREVENT ESCAPE). He is a member of the Benthic Indicators Group, the IOC-UNESCO, the GESAMP 

working group on Offshore Aquaculture, and the FAO working group on Ecosystem Approach to Aquaculture. He is also 

Coordinator of the SHOCMED initiative, and the working group on Site Selection and Carrying Capacity of Mediterranean 

Aquaculture of the GFCM. 

Karakassis is the author or co-author of more than 60 papers, and a member of the Editorial Board of the Journal 

“Aquaculture Environment Interactions”. Research interests include anthropogenic effects on marine ecosystems, the development 

of indicators for the assessment of biodiversity and the level of health/disturbance of marine ecosystems. 

36 

GERALD KNECHT – President and Founder, North Atlantic, Inc. 


Fisheries 

Gerald Knecht is the president and founder of North Atlantic, Inc. Presently his responsibilities include developing and 

implementing strategic vision and growth for the company. He is active in daily management and business development. He is the 

majority stockholder and an industry veteran with 28 years of operating experience in many segments of the seafood industry. 

He began his career in the seafood business in 1981 as a fleet operator of 5 large New England ground fish trawlers. In order 

to add value to the company he integrated forward in 1984 and began to develop innovative ways of extending shelf life and selling 

whole fresh fish directly to supermarkets. Recently Mr. Knecht has made a large commitment to Indonesia where he has 

established a foreign joint venture with P.T. Kelola Mina Laut. Also he is developing a program in the eastern part of the 

Indonesian Archipelago to help develop six sustainable fisheries. 

Prior to founding North Atlantic, Inc Mr. Knecht worked in various support areas of the fishing industry. He has marketed 

fishing boats through the early years of the Magnuson Act and sold various types of vessel power and deck gear. Mr. Knecht 

earned a Bachelor of Arts Degree from Bowdoin College in 1976 in Political Science. He studied abroad in both high school and 

college and has always been a student of foreign cultures and languages. He has held many titles within the industry including 

President, New England Fisheries Development Foundation, Director, National Fisheries Institute, Director, Gulf of Maine 

Research Institute, Advisor, Food Marketing Institute Seafood Group, Founder, Lesser Sunda Sustainable Fisheries Initiative. 

MARKUS KNIGGE – Policy and Research Director, Pew Environment Group 

PRESENTATION: OCEAN2012 - An Alliance of Organisations Dedicated to Transforming the European Fisheries 

Policy 

Mr. Markus Knigge is the Policy and Research Director of the Pew Environment Group’s European Marine Programme. In this 

capacity he is responsible for developing policy positions, as well as managing and overseeing policy relevant research. Previously, 

Markus worked as EU Marine Programme Officer for the European Policy Office of the World Wide Fund for Nature (WWF) 

and as a Senior Fellow with Ecologic Institute in Berlin and Brussels. 

Markus studied Urban and Regional Planning at the Technical University Berlin, Germany and the Instituto Universitario di 

Architettura in Venice, Italy. As a scholar of the German Academic Exchange Service (DAAD) he graduated from the School of 

Advanced International Studies, Johns Hopkins University in international affairs and international economics. 

In 2004, Markus Knigge was awarded with the John J. McCloy Fellowship in Environmental Affairs and in 2005 with a 

Research scholarship at the American Institute for Contemporary German Studies. He is policy advisor to Ecologic Institute’s 

Transatlantic Programme, a member of the Tönissteiner Kreis, an association dedicated to the promotion of young international 

leaders, and of 3plusX, a network for young professionals promoting sustainable development. 

PER GUNNAR KVENSETH – Director, Villa Organic 


Per graduated from the University of Bergen with a degree in Fisheries Biology specialising in Aquaculture. He has worked on 

certified organic salmon aquaculture, developed cleanerfish technology that reduces parasites with out pesticides, hatchery 

production of ballan wrasse in cooperation with the Institute of Marine Research in Bergen. He also organized “Organic 

Aquafarming” 2005 and 2006 – an international workshop focusing on the development of organic aquaculture. 

Per has also held several international positions including, working as an expert to help develop rules for organic finfish 

aquaculture in Europe, an expert with US company Whole Foods Market and the US National Organic Standards Board 

developing rules for organic aquaculture in the US. Finally Per worked with KPMG as a consultant on aquaculture from 1997 to 

2000.

ALISTAIR LANE – Executive Director, European Aquaculture Society 

PANEL: The Role of Public Authorities in Environmental Certification 

Alistair Lane is the Executive Director of the European Aquaculture Society (EAS), Oostende, Belgium. EAS is an International 

Non-Profit Association that brings together 500 members from 45 countries for the development of sustainable 

aquaculture. Alistair Lane has been the Executive Director of EAS since 2000. After graduating with an MSc. in Marine Biology, he 

worked in the aquaculture feeds business for 10 years in UK, France and Spain, with responsibilities in distribution, marketing and 

general management. He has a special interest in aquaculture networks and has been involved in several European initiatives related 

to sustainable aquaculture development, notably the CONSENSUS initiative that has defined indicators and provided balanced 

information to European consumer organisations. He has participated as an expert in several European Parliament Hearings on 

aquaculture and is a project evaluator for the European Commission and the Research Council of Norway. 

37 

LARS-OLLE LARSSON – Partner, PricewaterhouseCoopers 

PANEL: Corporate Responsibility in the Seafood Sector 

Lars-Olle Larsson, Partner, Sustainable Business Solutions, PricewaterhouseCoopers, has worked since 1977, with the management 

of environmental, social and governance issues in major corporations and large organisations. Lars-Olle has been a member of the 

accounting profession since 1995 and is an expert member of the Swedish Institute for the Accounting Profession, serving as its 

representative in the Federation of European Accountants Sustainability Policy Group. He is a member of the Management 

Committee of the European Sustainability Reporting Association and of the Sustainability Experts Advisory Panel established by 

IFAC/IAASB/PAIB. He is chairing the Swedish Financial Analysts Corporate Responsibility Group and is the national 

representative for the ICC Commission on Business in Society. He also chairs the Globe Sustainability Awards and the Swedish 

Institutes’ Sustainability Reporting Awards. Lars-Olle has been official advisor to the Swedish government as the first government 

in the world to develop new binding guidelines for annual sustainability reporting by state-owned companies coming into effect in 

2009. Furthermore, he is an appreciated author of a number of books addressing sustainable business development and corporate 

governance. In audit and advisory assignments regarding environmental and sustainability reporting, Lars-Olle has worked with 

clients in almost all types of industry and services. 

TRYGVE BERG LEA – International Product Manager, Skretting 


Trygve Berg Lea is the International Product Manager at the fish feed company Skretting, with headquarters in Stavanger, Norway. 

He has responsibilities in product development and also leads the work of the sustainability team at Skretting. He works primarily 

on feeds for the salmon aquaculture industry. He is currently serving as a member of the steering committee of the salmon 

aquaculture dialogue, an initiative co-ordinated by WWF USA. Mr. Lea graduated from the Norwegian University of Life Sciences 

in 1981 and has since held various positions within salmon aquaculture industry. 

SHARON LECLERCQ-SPOONER – Consultant, EPPA (Belgium) 


Sharon Leclercq-Spooner holds a BA Special Honours in European Studies from the University of Hull, UK, and an M.A in 

International Politics from the Université Libre de Bruxelles. She also benefited from the INSEAD young managers programme, 

and a 'stage' in the European Commission’s Internal Market Directorate General. 

She has an excellent track record at EPPA, especially related to agricultural and trade policy, sustainability in the agri-food 

supply chain and regulatory issues. Achievements include a major role in getting reform of the EU sugar regime and election to 

speak for CAP reform on behalf of civil society to the Convention on the Future of Europe – ie the assembly of Europe’s political 

leaders responsible for drawing up the Lisbon treaty. 

Prior to joining EPPA in 1998, Sharon worked 7 years “in house” at Philip Morris Corporate Services for both food (Kraft 

Jacobs Suchard) and tobacco interests with responsibility for trade, taxation and agricultural issues. A particularly valuable learning 

experience came from a 2-year engagement in the co-ordinating body of a pan-European campaign for the wide range of sectors 

involved in Duty Free.

38 

DR. REBECCA LENT – Director of Office of International Affairs, National Oceanic and Atmospheric Association 

(NOAA) (United States) 


Dr. Rebecca Lent has served since July 2005 as director of the NOAA Office of International Affairs, an office newly created at 

the time due to the increasing importance of international fisheries issues. She had been deputy assistant administrator for 

regulatory programs at NOAA Fisheries, a position she had held since 2001. In that capacity, Rebecca reviewed all NOAA 

Fisheries’ proposed regulatory actions, including those to support protected resources, sustainable fisheries, and habitat 

conservation in both the national and international arenas. 

Rebecca joined NOAA in 1992, serving as the economist for and later chief of the Atlantic Highly Migratory Species 

Management Division. She has broad experience in dealing with a wide variety of controversial fishery management issues affecting 

fishermen, conservationists, business, and communities. Rebecca was appointed Southwest Regional Administrator for NOAA in 

2000 and in this capacity directed the agency’s fisheries management and science programs in the south western United States, 

Hawaii, and the U.S. Trust Territories. 

She earned her Ph.D. in resource economics from Oregon State University in 1984 and holds a master’s degree in economics 

(1978) and a bachelor’s degree (1975). 

GEORGE LEONARD – Director of the Aquaculture Programme, Ocean Conservancy 


George Leonard is the Director of Ocean Conservancy’s Aquaculture Programme where he works to ensure that U.S. aquaculture 

develops under strong environmental standards. In particular, his work is currently focused on legislative and regulatory activities 

surrounding the development of open ocean aquaculture in state and federal waters. From 2002 to 2007, he was the Senior Science 

Manager for Monterey Bay Aquarium’s Seafood Watch program where he was responsible for overseeing the research and analysis 

of capture fisheries and aquaculture practices related to the development of sustainability recommendations for the public and 

businesses. These recommendations were presented in the form of regional, wallet-sized pocket guides for consumers as well as 

sourcing guidance for major seafood buyers. George holds a Ph.D. in ecology and evolutionary biology from Brown University 

and a M.S. in Marine Science from Moss Landing Marine Laboratories. Before joining Seafood Watch in early 2002, he was the 

Program Manager for COMPASS (the Communication Partnership for Science and the Sea) where he helped communicate 

emerging marine conservation science to policymakers, NGOs and resource managers. 

RICH LINCOLN – Director, State of Salmon 


Rich directs the State of the Salmon, a program that builds knowledge across borders, linking a greater understanding of Pacific 

salmon to their improved management and conservation. Rich has 33 years of varied experience in fisheries research, management, 

and policy in the Pacific Northwest as well as working on global fisheries sustainability. A graduate of the University of Michigan, a 

central focus of his career has been promoting the use of best available science in sound resource management decision-making. 

Prior to joining the State of the Salmon, Rich was International Policy Director with the Marine Stewardship Council in London, 

UK. Other past roles have included bi-lateral chair of the Pacific Salmon Commission's Fraser Panel under the U.S.-Canada 

Salmon Treaty, leading development of Washington State's Wild Salmonid Policy and Wild Stock Initiative, and developing 

cooperative management arrangements with Northwest treaty Indian tribes. Rich has a strong history of involvement and 

leadership in salmonid research program's including hatchery supplementation, freshwater productivity evaluation, and 

development and application of salmonid stock identification techniques to improved fishery management. 

DAVID LITTLE – Professor, University of Stirling 



Dave Little is a Professor of Aquatic Resource Development at the Institute of Aquaculture, University of Stirling, Scotland. Based 

within the Development and Environment Group, he has over thirty years’ experience in tropical aquaculture. His major research 

interest is the parallel models for aquaculture in development evolving in Asia and their impacts on the poor. He has published 

widely and worked in post-graduate education and research based in Asia. He has co-ordinated several research projects between 

the University of Stirling and a range of partners in South and Southeast Asia, with both UK-DFID and EU funding. He 

coordinates the EU-funded FP7 project ‘Sustaining Ethical Aquatic Trade’ (SEAT) working with 14 partners in Europe and Asia to 

research the burgeoning trade in seafood between the continents.

TONY LONG – Director, WWF European Policy Office 


Tony Long has 30 years experience working in environmental policy and public affairs in the United Kingdom, Europe and 

globally. He founded the WWF European Policy Office (EPO) in Brussels in 1989 where he is still the director. He serves on the 

WWF global Conservation Committee responsible for developing and overseeing the WWF International conservation programme 

worldwide. 

He currently serves on several advisory boards. These include the Andrew Lees Trust implementing rural development 

projects in southern Madagascar, the Board of WWF Greece and the Dow Chemical Company’s Sustainability External Advisory 

Council. 

He graduated from Heriot-Watt University, Edinburgh, with a first-class Honours degree in town and country planning. He is 

a former Harkness Fellow of the Commonwealth Fund of New York, a Congressional Fellow of the American Political Science 

Association and a German Marshall Fund travel fellow. He taught as visiting professor at the College of Europe in Bruges for six 

years and undertook research at the Ecole Polytechnique in Paris. He is the author of numerous articles on political lobbying. He is 

a Fellow of the Royal Society for the encouragement of Arts, Manufactures & Commerce (FRSA). 

39 

MEREDITH LOPUCH – Deputy Director of Major Buyer Initiative, WWF 


As the Deputy Director of WWF’s Major Buyer Initiative Meredith Lopuch works with major seafood buyers to encourage and 

assist them in using their purchasing power to secure seafood from environmentally sustainable sources, to assess current seafood 

supply chains for sustainability of supply, and to use their supply chain to improve fisheries around the world. In addition to her 

international work, Meredith has also worked on a number of California marine conservation initiatives including deep-sea 

seamount protection and marine protected area development in the Monterey Bay National Marine Sanctuary. Before joining 

WWF in 2000, she spent time at Stanford University’s Hopkins Marine Station, Scripps Institution of Oceanography and the 

Monterey Bay Aquarium. Meredith has a B.A. in economics, a B.S. in biology—with a focus in marine biology—and an M.S. in 

environmental studies and environmental economics from Stanford University. 

DR. MALCOLM MACGARVIN – Co-Founder, Pisces – Responsible Fish Restaurants 

PANEL: Pisces - Responsible Fish Restaurants: Sustainable Sourcing - Lessons Learnt at Sea. 

A biologist with a PhD in ecology, in the mid-1980s Malcolm MacGarvin left post-doctoral research to work with environmental 

groups. In the early 1990s his Greenpeace book on the North Sea was translated into all major European languages. Other work 

includes co-authoring Choose or Lose for WWF (2000) on a strategy for fisheries recovery, leading to the Invest in Fish SW 

project, and writing Deep-Water Fishing for Greenpeace (2005). He works as a consultant for the European Commission’s DG 

Environment, and was executive editor, and wrote the fish chapter Taking Stock for one of European Environment Agency’s most 

successful publications, Late Lessons from Early Warnings and is currently working with the EEA on its sequel, dealing with 

guidance for policy makers on issues as varied as bee disappearance, global warming, mercury pollution, floods and declining 

fertility. Malcolm was member of the Royal Society of Edinburgh’s inquiry (2004) into the Future of the Scottish Fishing Industry. 

However, for the last few years his passion has been getting out on inshore fishing boats around the British Isle and documenting 

efforts to improve sustainability, quality and local sourcing as part of the Pisces-Responsible Fish Restaurants initiative. To that 

end, Malcolm has probably spent as much time as anyone ‘going between the lines’ with fishermen, environmentalist and others. 

His photography has featured in journals, national newspapers and on the www.pisces-rfr.org website. 

CHRIS MANN – Senior Officer, Pew Environment Group 


Chris Mann is a senior officer with the Pew Environment Group, the environmental program of the Pew Charitable Trusts, where 

he directs projects on aquaculture, management of forage fisheries, and ocean governance reform. He joined the Trusts with more 

than 20 years of experience in marine policy and science. Prior to joining the staff of the Trusts, he was executive director of the 

Marine Aquaculture Task Force, a project of Woods Hole Oceanographic Institution with support from the Pew Charitable Trusts 

and the Lenfest Ocean Program. The Task Force brought together leaders in aquaculture, conservation, marine science and policy 

to recommend national standards for sustainable aquaculture in marine waters of the United States. 

Chris was Ocean and Coastal Policy Director for the Pew Oceans Commission, where he oversaw the Commission’s work on 

ocean governance and coastal development. He managed legislative affairs on international environmental and economic issues at 

the State Department. Before moving to the State Department, he worked for the House of Representatives on marine resources 

conservation and management, first for the Committee on Merchant Marine and Fisheries and later for the Committee on 

Resources. Chris received a Bachelor of Science degree from the University of Illinois and attended the University of Rhode 

Island’s Graduate School of Oceanography.

JIMMY MARTINEZ ORTIZ – Senior Advisor to the Subsecretary of Fishing Resources, Ecuadorian Government 

PANEL: How Seafood Buyers and Suppliers Are Impacting the Sustainability of Data-Deficient Developing Country 

Fisheries. 

Jimmy Martinez was born in Esmeraldas, Ecuador and graduated from Guayaquil as marine biologist 25 years ago. He started his 

career at the National Fisheries Research Institute (INP), participating in every campaign for 10 years and finally getting a position 

in charge of the small-scale fisheries project. 

He has published many papers on this sector, and his attitude to go always further, deeper and look for solutions, drove the 

European funded VECEP project to name him Director of the Artisanal Fisheries section, where Jimmy had previously worked for 

5 years on facilities and capacity building. Many facilities along the Ecuadorian coast, such has artisanal harbours, mini-processing 

plants and cold storage were built and many fishermen and fish workers were trained during those years as a result of his strong 

leadership in this area. 

Jimmy has long-standing interest in small-scale fisheries, and has dedicated his time to better understanding these fisheries, 

such as the mahi-mahi fishery. Through his work and involvement with INP, he was able to publish the only available stock 

assessment of the mahi-mahi fishery in Ecuador. When the demand for certified fish increased, particularly in the US market, 

Ecuadorian mahi-mahi exporters became strongly involved in the improvement the fishery's management, with as their Jimmy 

adviser. The main challenge for the fishery's certification was a lack of information and management. Currently, Jimmy serves the 

role as Senior Advisor to the Subsecretary of Fishing Resources, working to solve those problems. 

40 

PIERRE MOLLO – Co-Creator, www.plancton-du-monde.org 



Pierre Mollo started his career as a biologist with the construction of a lobster hatchery with the fishermen of Houat (150,000 

juveniles per year) and the development of flat oyster reproduction. With the salt harvesters of Guérande, he shows planktonic 

interdependence between salt harvesters, shellfish breeders, and fishermen, and the need to preserve and "coordinate" these jobs. 

A teacher-researcher, he is responsible for developing and expressing know-how and knowledge to students, professionals, and the 

public, within schools for agriculture, aquaculture, and the sea, and internationally (Benin, Cambodia, Vietnam, Ukraine) or 

associations involved with various players (farmers, fishermen, shellfish breeders…) in coastal management or the observation of 

plankton. As evidence of these collective adventures and of this plankton experience, he has made 25 films and videos, written 

numerous articles, participated in conferences, and created a website www.plancton-du-monde.org with OCEANOPOLIS. He is 

currently taking part in new films ("Oceans" by Jacques Perrin, "Plankton Planet" by Jean-Yves Collet for ARTE) and is preparing 

a book, "The Plankton Challenge" with Maëlle Thomas-Bourgneuf with Editions Foundation Charles Léopold Mayer for Human 

Progress. 

LLOYD MOSKALIK – Managing Director, OceanEthix 


Fisheries 

Lloyd Moskalik is the Managing Director, and one of the founders of OceanEthix Limited, a company that is pioneering the 

development of vertically integrated and sustainable supply chains for live reef fish and other live seafood with the objective of 

achieving triple bottom line outcomes; accounting for social, environmental and economic aspects of production of live seafood. 

Lloyd has had a 20-year career working as a strategic management consultant for Price Waterhouse, KPMG and Watson 

Wyatt, focusing on strategy and restructuring of various industries. Lloyd has worked with OceanEthix for three years 

implementing a restructured live seafood supply chain as part of the company’s commercially based solution to provide high quality 

live reef fish produced utilizing superior practices and that aim to lessen the impacts of current fisheries practices in the regions 

where they operate. This has required working closely with retailers and end customers together with fishing communities in 

Indonesia and Philippines, in establishing hatcheries, farms and grow-out facilities to help improve this traditionally unsustainable 

fishing industry. 

Oceanethix has recently signed a co-operation agreement with CP Lotus, one of the largest hypermarket chains in China with 

75 stores across the country. This agreement will see Oceanethix and CP Lotus establish its first pilot outlet in Shanghai marketing 

high value, high quality fish coming from sustainable sources directly to Chinese consumers.

GEOFFREY MULDOON – Strategy Leader of the Coral Triangle Programme, WWF 


Fisheries 

Geoffrey comes to the Coral Triangle Program with an academic background in economics. He has worked in the fisheries sector 

within South-east Asia since 2002, while completing his PhD in Fisheries Economics. 

His background is varied having worked with the NGO sector on market-based initiatives that promote sustainability in 

fisheries and with government agencies undertaking market, trade and economic analyses on coral reef fisheries. Geoffrey began 

working with WWF in 2006, examining the live reef fish trade within the Sulu-Sulawesi Marine Ecoregion before being appointed 

strategy leader for the live reef food fish trade sub-initiative of the Coral Triangle programme. Geoffrey coordinates a suite of 

LRFT activities across the Coral Triangle working on diverse issues (industry roundtables, full-cycle mariculture, consumers, 

partnership development between government and private sector and understanding and redressing ecosystem impacts) and 

working closely with all CT countries as well as those such as Hong Kong and Singapore whose footprint extends into the region. 

More recently his focus has shifted beyond live reef food fish to encompass coastal small-scale fisheries generally and the 

application of market-based approaches outside the traditional certification frameworks that can incentivise fishers to incrementally 

improve their fishing practices, particularly given the role of developing countries in the global seafood trade. While recognizing 

the importance of seafood trade to millions of people in the region, for Geoffrey the biggest challenge is assisting stakeholders to 

recognize the problem and facilitating gradual improvement multi-stakeholder, multi-lateral solutions. 

41 

ALEX MUÑOZ – Vice President for South America, Oceana 


Alex Muñoz is Oceana’s Vice-President for South America. He has worked with Oceana between 2003 and 2004. In 2008 he 

rejoined the organisations to direct its Chilean campaigns, which include strengthening oversight of the Chilean salmon industry, 

protecting ocean habitat, limiting catches of non-targeted marine life and protecting vulnerable marine mammals. He has led 

Oceana’s salmon aquaculture campaign, which aims to persuade the Chilean government to revise the antibiotics permitted in 

salmon aquaculture in order to significantly reduce the use of these chemicals. Oceana is also working to stop farmed salmon 

escapes in Chile. Finally, Oceana in Chile is working to protect Patagonia from the expansion of salmon aquaculture. 

Prior to rejoining Oceana in January 2008, he was the Program Coordinator for the Transparency and Anti-Corruption 

Program at the University of Chile Law School's Human Rights Center. In that capacity, he was responsible for putting together 

the first regional fellowship course on transparency, accountability and anti-corruption for Latin American practitioners, faculty 

and other relevant actors. Through his career, he has worked with different non-governmental organisations, and dedicated himself 

to advocating for different public interest issues such as freedom of expression, environmental protection and the defence of 

women against domestic violence. Mr. Muñoz received a law degree from University of Chile and a Master's degree in 

international and comparative law from George Washington University in 2005. He has specialized in environmental law and 

international human rights law. 

RACHEL MUTTER – Aquaculture Publications Editor, Intrafish Media 


Rachel Mutter is Aquaculture Publications Editor for Intrafish Media, producing the world's most read aquaculture publication 

Fish Farming International and providing coverage for daily news site Intrafish.com. This and her previous roles with sister 

publications Seafood International and Seafood Processor have taken her to some of the world's most important producing 

nations, meeting key players and getting a privileged inside account of the industry's biggest stories. Rachel recently redesigned and 

relaunched Fish Farming International adding extra business and financial insight. As well as providing must-have health, 

equipment and technical information FFI now keeps an even closer eye on environmental and market developments and is a mustread 

for all industry leaders. Born and raised in London, Rachel's career in journalism dates back to 2000 when she started out as a 

news reporter for a major City insurance journal.

INGER NÄSLUND – Marine and Fisheries Expert, WWF 

PRESENTATION: Seafood Sustainability from a Biological and Carbon Footprint Perspective 

Inger Näslund is a marine biologist with an MSc in marine ecosystems and environmental issues, from the University of 

Stockholm. Her passion for scuba diving, fish and the ocean’s vulnerable richness of resources proved to be useful in the Swedish 

Development Aid Programme for higher academic studies of marine issues in east Africa. In this context she did research and 

trained local marine scientists to scuba dive. As consultant, the certification schemes and ISO standards for environmental 

assessment of products and processes have been a crucial part of her work with different companies, governmental bodies and 

local authorities. Since 2002 she has committed herself to work with WWF concerning marine issues, especially fish, fisheries 

management and fish markets. Responsible for WWF’s seafood guide and continuous discussions with the fishing industry, her 

focus has been on sustainable seafood, from balanced ecosystems aiming for environmental certification. The seafood guide 

includes wild caught and farmed seafood. The overall goal is sustainable fish production and consumption while minimising 

negative environmental impact on ecosystems. Her experience has led to work with several reference groups working on fish and 

fishing and she is an appreciated lecturer with her broad knowledge and inspiring attitude. Part of her work in the WWF network is 

with marine and fisheries issues in coastal East Africa and Madagascar, focusing on fisheries management, by-catch and illegal 

fishing. In the coming years Inger will continue to work with ecosystem based management, sustainable food production and 

protection of vulnerable and important marine habitats 

42 

CHRIS NINNES – Deputy CEO, Marine Stewardship Council 


Chris Ninnes is the Deputy CEO of the Marine Stewardship Council. He holds a Bsc in Biology, as well as a Postgraduate 

Diploma in Tropical Fisheries Management, and an Mphil degree in Zoology. Chris’ role is to contribute to the collective 

management and strategic development of the organisation, providing cross-organisational support to the CEO, deputising for the 

CEO and the promotion and representation of the organisation at the most senior levels across key stakeholder audiences 

internationally. Chris was Vice President of MRAG Americas, a subsidiary of MRAG Ltd - a leading consulting firm dedicated to 

promoting sustainable utilisation of natural resources. He has over 25 years of experience in natural resource and aquatic 

environment-related management and development in 30 countries and territories, including the Turks and Caicos Islands, St 

Helena, Sudan and Kenya, where he began his career. 

DAVID NYEKO – Executive Secretary, Lake Victoria Fisheries Organisation 


Dick Nyeko is a Ugandan aged 48 years and married. He holds BSc & MSc (Fisheries) from Makerere University, Kampala 

Uganda. He has served in the Ugandan Civil Service as Fisheries Management Officer (1988-2008); as Commissioner for Fisheries 

Resources of Uganda and Head of the Sanitary Competent Authority (1999-2008); and, Executive Secretary of the Lake Victoria 

Fisheries Organisation (2008 – present). The Lake Victoria Fisheries Organisation (LVFO) is an intergovernmental organisation 

established in 1994 to manage and develop the shared fisheries resources of Lake Victoria and is an autonomous institution of the 

East African Community (EAC). He has participated in numerous international engagements on scientific and trade related issues 

concerning fisheries and fishery products. 

DR. ALEJANDRO OBACH MEDRANO – Managing Director of Aquaculture Research Centere, Skretting 


Dr. Alejandro Obach Medrano, (Alex Obach), veterinarian, PhD, is the managing director of Skretting Aquaculture Research 

Centre AS (ARC). Previously, he was the global technical director of Marine Harvest and a researcher at Skretting ARC. As 

Skretting’s R&D director he heads research related to fish nutrition and health as well as feed production technology, food safety 

and quality. To assure technology transfer in the Skretting businesses, Dr. Obach is also a member of the global management team 

within Skretting. 

Skretting ARC is the global research centre for the Skretting companies worldwide. It has state of the art facilities for test feed 

production, fish trials and laboratories. Skretting produces fish feed for more than 50 species with production facilities in Europe, 

Turkey, North and South America, Japan and Australia.

ROB OGDEN – Director, TRACE Wildlife Forensics Network 



Rob Ogden holds a BSc in marine biology from the University of Liverpool and a PhD in population genetics from Bangor 

University, where he has an Honorary Research position. In 2003 he founded Wildlife DNA Services, a laboratory and consultancy 

service providing conservation genetic and wildlife forensic analysis. This was followed by the formation of Food DNA Services, 

focusing on the use of genetic identification methods to authenticate food products. Through his participation in the UK Wildlife 

Forensics Working Group, he has also become a director of the TRACE Wildlife Forensics Network, a non-profit organisation 

dedicated to promoting the development and application of forensic techniques to the enforcement of wildlife law and trade 

regulations. These enterprises have led to his involvement in a wide variety of research and development projects including the 

production and validation of DNA profiling systems for species detection, geographic origin assignment and individual 

identification. Throughout his career he has maintained a strong interest in fisheries genetics, particularly in the development of 

genetic tools for authenticating products in trade and enabling traceability along the food supply chain. He is currently involved in 

the European FishPopTrace project and works with the Marine Stewardship Council. 

43 

ALEX OLSEN – Corporate Project Manager, Espersen Group 


Alex Olsen is the Corporate Project Manager for Sustainable Production within the Espersen Group. He holds a M.Sc. in Food 

Science from Faculty of Life Sciences University of Copenhagen as well as a master in Environmental Management from Technical 

University of Denmark. The last couple of years, Alex has invested a lot of time in improving the situation in the Baltic Sea 

demersal fisheries. Alex represents the European Seafood Processors and Traders Association in the Baltic Sea Regional Advisory 

Council and is centrally involved with the SFP Baltic Sea Fishery Improvement Partnership. Previously, Alex worked for 

McDonald’s Europe, where he was one of the pioneers in establishing the McDonald’s Agricultural Assurance Programme. 

YNGVAR OLSEN – Professor, Norwegian University of Science and Technology 


Solution 

Yngvar Olsen has been a full Professor at the Norwegian University of Science and Technology (NTNU), Trondhjem Biological 

Station, Norway, since 1995. He has, since 2006 acted as Director of the Strategic Marine Focus Area at NTNU, responsible for 

facilitating, coordinating, and directing marine research at the university. Previously, he was a senior scientist at SINTEF. 

Professor Olsen has about 25 years of experience within the main research field of marine plankton; including live feed 

technology for marine fish larvae, lipid nutrition and first feeding of marine larvae, marine phyto- and zooplankton interactions, 

food web dynamics, trophic cascades, biochemical composition, nutrient cycling, and coastal eutrophication. He has published 

around 110 papers in international peer-reviewed journals. His scientific specialities are marine juvenile production, coastal 

eutrophication, and environmental interactions with aquaculture. 

Beside his academic and research activity, Professor Olsen was a member of the Board of Directors and a Vice President of 

the World Aquaculture Society (WAS) from 2002 to 2006. He has been involved in the organisation of several WAS and EAS 

conferences, and is a member of the Scientific Advisory Board of IFM-GEOMAR, Kiel, Germany (2004 to 2012). He acted as 

President of Norwegian Board for Cooperation in Marine Sciences from 2001 to 2005. 

BLANE OLSON – Managing Director, Clearsmoke Technologies, Ltd. 


Fisheries 

Blane Olson is based in Bali, Indonesia and is the Managing Director of Clearsmoke Technologies, Ltd, a sourcing and technology 

company under the Anova Foods USA, LLC. umbrella. Since completing a Bachelors degree in Fisheries Science in New York, he 

has participated in the worldwide tuna industry for 26 years. Olson is a patent holder for the Clearsmoke Seafood Preservation 

Process and is a published author on the treating of seafood with filtered wood smokes. 

Olson has been involved with tuna production in Indonesia and the Coral Triangle since 1994. He worked for a Jakarta based 

tuna producer for five years before joining Clearsmoke in 2001. His responsibilities include overseeing quality and food safety 

programs of Anova suppliers including tuna, snapper and grouper producers. He is also Director of the Bali Seafood Inspection 

Laboratory, an Anova Company. 

Olson also assists the Anova companies in Asia on sustainability issues and has done so since the inception of the joint 

venture Fishing and Living Program with WWF. The venture is currently involved in the MSC pre-assessment of yellowfin tuna, 

grouper, and snapper in Indonesia. Olson is active with DKP, USAID, NOAA, USDC, and WWF on sustainability issues.

DR. YUKO ONOZAKA – Associate Professor, University of Stavanger 

PANEL: Japanese Consumer Preferences for Sustainable Seafood 

Dr. Yuko Onozaka is an associate professor in the Department of Economics and Business Administration at the University of 

Stavanger, Norway. She was born and raised in Japan, then moved to the United States for her college education. She graduated 

from the University of Washington, Seattle with bachelor degrees in economics and statistics (1999), then obtained Master (2001) 

and PhD degrees (2007) in Agricultural and Resource Economics from the University of California, Davis. She was an assistant 

professor in the Department of Agricultural and Resource Economics at Colorado State University for two years, prior to taking 

her current position in the fall of 2008. Dr. Onozaka’s main research area is food markets. She has investigated how people’s 

perceptions, attitudes, and experiences interact with various product claims (such as organic, fair trade, locally grown, country of 

origin, and food miles and carbon footprint measures) to influence consumers’ food choices, using state-of-the-art quantitative 

methods. In an on-going project, on which the results presented in this conference are based, she teamed up with Japanese and 

U.S. researchers to investigate the current situation and future prospects for sustainable seafood sale in Japanese markets. 

44 

JULIE PACKARD – Executive Director, Monterey Bay Aquarium 

PLENARY SESSION: Closing Remarks 

Julie Packard, Executive Director and Vice Chairman of the Monterey Bay Aquarium's Board of Trustees, has directed the 

organisation since it opened in 1984. Her commitment to advancing ocean conservation has been demonstrated through the 

aquarium and far beyond. She serves on numerous boards including the California Nature Conservancy, the Monterey Bay 

Aquarium Research Institute, and the David and Lucile Packard Foundation. She was also a member of the Pew Oceans 

Commission, which in 2003 issued its recommendations for a comprehensive overhaul of national ocean policy. Ms. Packard was 

1998 recipient of the Audubon Medal for Conservation, and 2004 recipient of the Ted Danson Ocean Hero Award from Oceana, a 

leading ocean conservation organisation. Julie was recently elected by the American Academy of Arts & Sciences to its 2009 Class 

of Fellows. 

DR. ARUN PADIYAR P. – Aquaculture Specialist, Food and Agriculture Organisation (FAO) Indonesia 



Dr. Arun Padiyar P. is an aquaculture specialist and is a regular consultant to FAO and IFC (World Bank Group). He has graduate 

and post-graduate degrees in fisheries and aquaculture science from college of fisheries, Mangalore, India and obtained PhD from 

Deakin University, Australia in 2008. During last 10 years of his professional career he was an aquaculture farmer and worked on 

aquatic epidemiology, extension, better management practice, cluster farm management and aquaculture product value chain 

development in small-scale farming sector. He has in-depth understanding in development of rural livelihoods through aquaculture. 

He is also specialized in post-disaster and post-conflict rehabilitation and development activities in food and agriculture sector. 

During 2001-2005 he worked as Project Manager for MPEDA-NACA project in India. Since August 2005 he works in tsunami 

affected Aceh, Indonesia. And he also has taken up short-term technical assignments related to aquaculture and livelihoods in 

various countries including China, Thailand and Vietnam. 

MICHAEL PARK – Executive Chairman, Scottish White Fish Producers Association 

PRESENTATION: Scottish Conservation Credit Scheme: Voluntary initiative bringing stakeholders together 

Mike entered the fisheries sector at the age of 18, and after a career spanning 30 years, of which 25 were as skipper and company 

owner, he has recently concentrated his energies to shore based activities. Mike is currently Executive Chairman of the Scottish 

White Fish Producers Association, the largest ‘fisheries’ trade association in the Europe covering 240 individual vessels and 1200 

fishermen with a collective turnover approaching 200 million Euro. His other industry commitments are: Member of the Board, 

Sea Fish Industry Authority, a ministerial appointment; Member of the Board, Banff and Buchan College of further education; 

Chairman of Box Pool Solutions Ltd; Director, Aberdeen Fish Producers Organisation, and Vice Chairman of the North Sea 

Regional advisory Council. Mike also chairs the Scottish Fisheries Sustainability Accreditation Group, which is the driving force 

behind certification of the main Scottish Demersal stocks, and is a member of various industry/government initiatives, including 

Conservation Credits. In his spare time Mike has been studying towards a degree in European Affairs through the Open 

University.

DR. GRAEME PARKES – Deputy Managing Director, MRAG 


Dr. Parkes is a marine scientist with over twenty years professional experience in fisheries management. Dr. Parkes started his 

career at Imperial College, London, achieving a PhD in Fishery Science in 1993, studying the population dynamics and commercial 

exploitation of icefish in the Southern Ocean. Since then he has worked for MRAG, a UK based consultancy company, being 

appointed to Deputy Managing Director in 2008. He also spent seven years in the US between (1997-2003) establishing MRAG’s 

US entity, MRAG Americas. Dr. Parkes is a member of the EU Scientific, Technical and Economic Committee for Fisheries 

(STECF) and has been a member of the UK’s delegation to the Commission for the Conservation of Antarctic Marine Living 

Resources (CCAMLR) since 1991. 

As MRAG’s Deputy Managing Director, Dr. Parkes is responsible for the development and management of the core business 

areas and functions of the company, senior input major projects, development of new business and the management of the internal 

IT group. Dr. Parkes’ experience includes work in several specialist areas, including decision support tools for fishery 

management, evaluation of management systems, fishery resource assessment; information management; resource survey design; 

monitoring, control and surveillance, observer programs; and strategic planning. Recent projects include a review of fish 

sustainability information systems, an analysis of rights based management in EU Member States; impact assessment of alternative 

discard policies, and alternatives for reform of CFP Control Regulation, review of science procedures in Regional Fisheries 

Management Organisations and evaluation and mitigation of environmental impacts of fisheries, including interactions with habitat 

and protected species. 

45 

DR. DANIEL PAULY – Professor, University of British Columbia Fisheries Centre 


Born in France, raised in Switzerland, and studied in Germany, Daniel Pauly holds a doctorate in fisheries biology from the 

University of Kiel. He did his first intercontinental travel in 1971 (from Germany to Ghana for field work for his Masters) and has 

since had the privilege of experiencing a multitude of countries, cultures, and modes of exploiting aquatic ecosystems in Africa, 

Asia, Oceania and the Americas. This perspective allowed him to develop tools for managing data-sparse fisheries, as prevailed for 

example in the Philippines, where Dr. Pauly worked through the 1980s. 

In 1994, Dr. Pauly became a Professor at the University of British Columbia Fisheries Centre, and was its Director from 2003 

to 2008. In 1999, Dr. Pauly founded, and since leads, a large research project devoted to identifying and quantifying global fisheries 

trends, funded by the Pew Charitable Trusts and called The Sea Around Us after Rachel Carson’s 1951 bestselling book. Dr. Pauly 

is also co-founder of Fishbase.org, the online encyclopaedia of more than 30,000 fish species, and he has helped develop the widely 

used Ecopath modelling software. He is the author or co-author of more than 500 scientific and other articles, books and book 

chapters on fish, fisheries and related topics. Two of news books, reflecting his current interests, will be published in 2010: “Five 

Easy Pieces: Reporting on the Global Impact of Fisheries” and “Gasping Fish and Panting Squids: Oxygen, Temperature and the 

Growth of Water-Breathing Animals”. 

DR. LUCIAN PEPPELENBOS – Learning Manager, Dutch Sustainable Trade Initiative 



Dr. Lucian Peppelenbos is employed as Learning Manager with the Dutch Sustainable Trade Initiative, where he works on the 

acceleration and upscaling of sustainability in international commodity chains in mainstream markets. Lucian holds a PhD in 

agricultural sciences from Wageningen University, where he specialized in value chain management. Until 2009 he was a senior 

adviser at the Royal Tropical Institute (KIT), where he worked on pro-poor business development in Africa, Latin America, and 

India. Before this, he worked in Chile as a management consultant for export agribusiness firms, farmer cooperatives and 

international agencies. Lucian has published 4 books and several articles, primarily targeted at practitioners. 

DR. MICHAEL PHILLIPS – Senior Scientist, World Fish Center 



Dr. Michael Phillips is a senior scientist at the WorldFish Center in Malaysia engaged in a wide-ranging program for research and 

development of aquaculture in the Asia-Pacific region. Dr Phillips has been working on environmental issues on Asian aquaculture 

for over two decades and specialized in environmental management of aquaculture, recently focussing on development and 

promotion of better management practices. In recent times he has been involved in tsunami rehabilitation work for fish farmers in 

Aceh, Indonesia and also played a major role in developing the “International Principles for Responsible Shrimp Farming” which 

received the “Green Award” by the World Bank in 2006.

STEVE PHILLIPS – Owner, Phillips Foods Inc, & Seafood Restaurants 



Fisheries. 

Steve Phillips comes from a long line of Chesapeake Bay watermen; his grandfather opened a crab picking and processing plant 

more than 90 years ago on Maryland’s Hoopers Island. His parents, Brice and Shirley Phillips, opened the first Phillips Seafood 

Restaurant in Ocean City, MD in 1956. After receiving his BS from the University of Miami in the late 1960s, Steve returned to 

Ocean City to help run the family business. It was Steve who spearheaded the company’s expansion outside of Ocean City into 

Baltimore and beyond. Today, there are full-service Phillips Seafood Restaurants throughout the Mid-Atlantic and a growing 

franchise group of airport locations across the country. 

Difficulties sourcing a consistent supply of quality crabmeat & seafood from the Chesapeake Bay in the late 1980s led Steve on 

a global search for crab for his family’s restaurants. Crab in Southeast Asia was almost identical to the Chesapeake Bay. He built 

processing plants in SE Asia for pasteurized meat. Today, Phillips Foods produces over 10 million pounds of blue swimming crab 

meat/year and sells a full line of seafood products nationally to grocery and club stores, as well as chefs across the country for use 

in their own restaurants. Steve has taken a leadership role in crab sustainability across Asia. As someone who has experienced 

firsthand the effects of overfishing in the Chesapeake Bay, he is committed to making sure that doesn’t happen in Asia. 

JOHN PINNEGAR – Programme Director for Marine Climate Change, Cefas 


John Pinnegar is Programme Director for Marine Climate Change at Cefas, the UK government fisheries lab in Lowestoft, 

England. His research interests include, the impact of climate change on marine animal populations, marine food-webs and 

ecosystem modelling, stable isotope analysis and predator-prey interactions, marine protected areas, bioeconomic modelling. He is 

a current co-chair of the ICES Working Group on Multi-species Assessment Methods (WGSAM) and he has published widely on 

trophic interactions and the relative importance of fishing and climatic factors in determining fish stock status. He plays an active 

role in many EU and national research programmes, and completed his PhD in 2000, at the University of Newcastle, on 

Mediterranean food webs and carbon-nitrogen-phosphorus budgets. He is an honorary lecturer at the University of East Anglia, 

and was awarded the Fisheries Society of the British Isles ‘FSBI Medal’ in July 2009, in recognition of younger scientists who are 

deemed to have made exceptional advances in the study of fish biology and/or fisheries. 

MARK POWELL – Global Seafood Leader, WWF International 


Fisheries 

Dr. Mark Powell is Global Seafood Leader for WWF international. In this role, he works with WWF staff and seafood businesses 

around the world on advancing sustainable fisheries. Prior to joining WWF, Powell developed and led fish conservation and 

sustainable seafood programs for Ocean Conservancy for 10 years, including working with governments, businesses and 

individuals, and also ran a consulting business focused on managing fish and watersheds with clients that included governments, 

businesses, and NGOs. 

Powell earned his Ph.D. from the University of California, San Diego, while working at the Scripps Institution of 

Oceanography. He has worked as an Assistant Professor of Marine Sciences at the University of Connecticut, and as a 

postdoctoral researcher at the Hopkins Marine Station and Bodega Marine Laboratory. 

46 

CHRISTIAN RAMBAUD – Head of Unit Trade and markets, Directorate-General for Maritime Affairs and Fisheries, 

European Commission 

PANEL: The Role of Public Authorities in Environmental Certification. 

The Directorate-General for Maritime Affairs and Fisheries steers, in close relationship with stakeholders at regional and European 

level, the development and implementation of the Integrated Maritime Policy and manages the Common Fisheries Policy with a 

view to promote the sustainable development of maritime activities as well as the sustainable exploitation of fisheries resources 

within and beyond Community waters.

SARA RANDALL – Programme Director, Institute for Fisheries Resources 


Born and raised in a small village on the coast of Maine, Sara has been working to promote and protect sustainable fisheries and 

traditional coastal communities for the past seven years. She is the Program Director for the Institute for Fisheries Resources, 

where she oversees the Institute’s programs that establish alliances among fishing men and women, government agencies, and 

concerned citizens to protect fish populations and restore aquatic habitats. In 2004, after seeing fishing men and women frustrated 

by their lack of a national voice, Sara was inspired to help create a national coalition of fishermen, the Commercial Fishermen of 

America (CFA). As a national organizer for CFA, Sara works to bring fishermen together to address problems facing the fishing 

community. Sara was appointed by the State of California to serve on a committee to improve maritime safety in San Francisco bay 

following an oil spill in 2007. She was also appointed to the San Francisco Food Policy Council in 2009. Sara is a co-founder of the 

Salmon Aid Festival, a two-day concert designed to raise awareness about the plight of wild salmon on the west coast of North 

America. 

47 

PETER REDMOND – Vice President of Development and Communications, Global Aquaculture Alliance (GAA) 


Peter Redmond was born in Ireland and raised in the UK. After leaving the British Army, serving three years, Peter immigrated to 

the US in 1987, with only a few dollars to his name. Mr. Redmond graduated from the University of Arkansas in 1991 and began 

working for Wal-Mart stores Inc. Mr. Redmond worked at Wal-Mart for 17 years, during this tenure he worked a variety of roles 

and capacities; store operations, international assignments, senior buyer and for seven years, Vice President and Divisional Manager 

for Deli and Seafood. While in this capacity, Mr. Redmond was charged with developing the seafood strategy for environmental 

sustainability. The resulting program and work are well known throughout the seafood industry and NGO groups. 

In 2008 Mr. Redmond left Wal-Mart to work with the G.A.A. (Global Aquaculture Alliance), an NGO that focuses on the 

creation and implementation of certification standards in the aquaculture sector. The GAA mission is best stated as helping to feed 

the world through responsible aquaculture. Since this time Mr. Redmond has worked with some of the largest retailers in the 

world, both nationally and internationally, along with a plethora of manufacturers and NGOs as the GAA has gained momentum 

and traction in the market place. 

In May 2009, Mr. Redmond accepted the position of Vice President of Development and Communications for the GAA. Mr. 

Redmond is a proud father of two, an 12 year old daughter Paige, and a 14 year old son Hayden, is married to Jennifer and makes 

his home in Springdale, Arkansas. 

DIANE REGAS – Associate Vice President for Oceans, Environmental Defense Fund 


Fisheries 

Diane is Associate Vice President for Oceans at Environmental Defense Fund (EDF), where she leads a diverse team of 50 

scientists, advocates and other experts. EDF ranked first among environmental groups—and second overall—in the 2007 

Financial Times global study of 850 business-non-profit partnerships. In 2009 Glamour Magazine recognized Diane as one of the 

“women who are changing the world.” 

Since Diane joined EDF in 2006, the Oceans team has played a key role in several important victories, including, making the 

case for reforming fisheries management in the Unites States and Mexico; and protecting one of the largest ocean areas in 

history—more than 195,000 square miles—bigger than the state of California. 

Prior to joining EDF, Diane spent 20 years at the U.S. Environmental Protection Agency (EPA), where she served during four 

presidential administrations in some of the agency's highest positions, including Deputy Assistant Administrator. Her EPA 

accomplishments included: receiving the Presidential Rank Award for “exceptional long-term accomplishments," and leading a 

path-breaking monitoring strategy, establishing the first-ever scientifically valid national report card on fresh water quality. Diane is 

a member of the U.S. Supreme Court Bar and California Bar. 

BARBARA RODENBURG – Artisanal Fishermen, The Netherlands 


Barbara Rodenburg was born in 1969 in the urban area of the West of the Netherlands. Her father was a farmer’s son who became 

a technical engineer and her mother was a trucker’s daughter who next to being mother and housewife worked part time as typist 

and receptionist. She studied forestry and nature management and worked as an advisor for a commercial engineering agency and 

for the Province of Noord-Holland. After that she worked over 7 years for an alliance of 30 local farmers cooperatives for nature 

management in agriculture. 

Barbara Rodenburg has always loved sailing and the sea. Since 1992 she lives on a boat. In 1999 she met the artisanal 

fisherman Jan Geertsema and became a part time fisher. The couple married in 2002. In 2007 Barbara quit her job for the farmers 

cooperatives and became a full time fisher. She has no children. Together with Jan she fully dedicates her life to their small fishing 

business and the preservation of the traditional small-scale fishery of the Waddensea.

THIBAUT RODRIGUEZ – Project Officer, Regional Committee for Marine Fisheries and Aquaculture of the 

Languedoc-Roussillon 

PRESENTATION: Fishermen Today: Economic and Environmental Stakeholders 

Thibaut is currently the Project Officer for “Fisheries, Natura 2000 and Marine Protected Areas” at the Regional Committee for 

Marine Fisheries and Aquaculture of the Languedoc-Roussillon (CRPMEM LR), based in Sète. In this capacity, Thibaut works at 

involving commercial fishermen on environment based approaches, specifically on getting to them take a stand, trying both to 

improve their knowledge on these approaches and to sustain their best practices and their socioeconomic importance on coastal 

territories. With that in view, close partnerships have been formed with the French State, local authorities, scientists and 

fishermen’s organisations. 

He has studied indicators of sustainable development in coastal territories, and carried out a methodological guideline to 

evaluate environmental and socioeconomic effects of maritime uses, Thibaut applied this knowledge to his work on aquatic 

environmental quality at the CEPRALMAR (technical organisation supporting maritime activities in Languedoc-Roussillon) within 

the lagoon-monitoring network of the Languedoc-Roussillon. He finally joined the CRPMEM LR at the beginning of 2009 to 

develop a pilot project on Natura 2000 and MPA’s. 

A graduate of the National Institute of Agronomy of Rennes, Thibaut is specialises in fisheries sciences and integrated coastal 

zones management. A native French speaker, he also speaks English and Spanish. His interests are in sustainable development, 

coastal and marine environments. 

48 

CATHY ROHEIM – Professor, University of Rhode Island 

PANEL: Japanese Consumer Preferences for Sustainable Seafood 

Cathy A. Roheim is a Professor of Environmental and Natural Resource Economics at the University of Rhode Island with a 

Ph.D. in resource economics at the University of California - Davis in 1990. Her research focus has been primarily on seafood 

markets and international trade, with a particular focus on determining the influence of the sustainable seafood movement on 

international seafood markets, as well as consumer preferences for sustainable seafood. One of her publications is a book 

published by TRAFFIC-North America in 2007, co-authored with Gunnar Knapp and James Anderson, The Great Salmon Run: 

Competition between Wild and Farmed Salmon. Dr. Roheim is the Director of the University of Rhode Island Sustainable 

Seafood Initiative, has previously served as President of the International Institute of Fisheries Economics and Trade (IIFET), and 

editor of the journal Marine Resource Economics. She served on the Stakeholder Advisory Council (StC) of the Marine 

Stewardship Council (MSC) from 2000-2007. 

ANNA ROSLUND – Project Manager, Findus Group 



Anna has 12 years experience in the international food industry. She has worked for Nestle and the Findus Group in Scandinavia, 

France and UK in senior Marketing and Development positions and more recently within the Corporate Responsibility area. Anna 

was a key player in the start-up of the seafood sustainability program of Findus France. Here she established collaboration with 

external stakeholders and initiated awareness raising public communication programs about seafood sustainability with 

independent experts and stakeholders such as photographer Yann Arthus-Bertrand (ref: ‘Earth seen from Above); conservationist 

and Sustainable Fisheries Partnership founder Jim Cannon; and the Marine Stewardship Council. 

In 2008 Anna became a member of the international GRI Food Sector Supplement Working Group. She was also the 

initiating manager of the two-year consultation process specifically developed for the seafood industry and its stakeholders under 

the joint governance of GRI and Seafood Choices. Anna holds a B.Sc. in Strategic Business Management (1997) and an M.Sc. in 

Industrial Environmental Management where she is specialised in Food Industry Corporate Responsibility Management (2005).

CARL-CHRISTIAN SCHMIDT – Head of the Fisheries Policies Division in the Directorate for Trade and 

Agriculture, Organisation for Economic Development (OECD) 


Since August 2001, Mr. Carl-Christian Schmidt has been Head of the Fisheries Policies Division in the Directorate for Trade and 

Agriculture of the OECD. Mr. Schmidt is in charge of the OECD’s programme work related to fisheries, and oversees the 

operation of the OECD’s Committee for Fisheries. He is also member of the management team of the Directorate for Trade and 

Agriculture. He participates in a number of international forums representing the OECD and its work on fisheries, natural resource 

management and ocean issues. With the OECD, Mr. Schmidt has contributed to advancing the understanding of sustainable and 

responsible fisheries, including a wide number of fisheries management issues, and trade. He has had wide international exposure 

to fisheries, natural resource management and trade, through collaboration with a number of international organisations, in 

particular the FAO, WTO, ICES, UNEP as well as regional fisheries management bodies. 

From 1979-1982 he worked for the Danish Ministry of Fisheries, and was then appointed Administrator at the OECD. He 

was promoted to the post of Principal Administrator in 1988. From 1997-1998, Mr. Schmidt was on leave of absence while setting 

up the Marine Stewardship Council based in London, a non-governmental accreditation organisation devoted to promote 

sustainable fisheries through certification. 

Mr. Schmidt holds a Masters degree in Economics and Political Science from Copenhagen School of Economics and Business 

Administration and a postgraduate Certificate of Advanced European Studies from the College of Europe, Bruges, Belgium. Of 

Danish nationality, Mr. Schmidt is married and has one daughter. 

49 

ASTRID SCHOLZ – Vice President for Knowledge Systems, Ecotrust 

PANEL: Building Better Salmon: Improving the Life-Cycle from Fish to Fork 

Astrid Scholz is Vice President for Knowledge Systems at Ecotrust, a Portland, Oregon, based conservation organisation 

committed to building a future that strengthens communities and the environment from Alaska to California. Responsible for 

managing Ecotrust’s consulting, analytical, technical and cartographic capacities, she oversees a staff of 15 and serves as principal 

investigator on a variety of projects that link social, economic and ecological systems. 

Astrid is an affiliate faculty member of Oregon State University’s College of Oceanic and Atmospheric Sciences, and is 

the co-editor of a book on integrated marine geographic information systems, Place Matters, published by OSU Press. She serves 

on the boards of Habitat Media, Comunidad Y Biodiversidad, and the Living Oceans Society, and is as a member of the Master 

Plan Science Advisory Team to the Marine Life Protection Act Initiative in California. She holds an M.A. in Economics and 

Philosophy from the University of St. Andrews, an M.Sc. in Economics from the University of Bristol, and a Ph.D. in Energy and 

Resources from the University of California, Berkeley. 

KATHERINE SHORT – Manager of Marine Network Initiatives Support Unit, WWF International 


Fisheries 



The myriad of life that is biodiversity under and on the water is the inspiration for Katherine’s work with WWF. An ecologist, 

Katherine combines her fascination and love for the marine environment with a robust approach to identifying and addressing the 

challenges we face in ensuring its conservation. Understanding how those reliant on the marine environment for their livelihoods 

can and are able to change their practices, and adopt more sustainable methods is critical to achieving this and Katherine 

approaches this with passion and honesty. 

Katherine’s career with WWF began in New Zealand in 1996. She moved to WWF Australia in 1999 to promote the Marine 

Stewardship Council, develop WWF’s network wide approach to ecosystem-based management of fisheries and establish WWF's 

first regional fisheries project together with offices in New Zealand and Fiji. Moving to WWF International in 2004, she led and 

supported WWF’s fisheries work internationally and is now supporting the development of WWF’s global marine network 

initiatives.

MELANIE SIGGS – Vice President of Sustainable Markets, SeaWeb 

Melanie Siggs joined SeaWeb in 2006 to lead the development of Seafood Choices in the United Kingdom and then took on 

international leadership of the programme 3 years later. She was appointed a Vice President of SeaWeb in 2009. During her time at 

SeaWeb Siggs has traveled extensively, developing a wide network of international relationships, participating in events in the 

United States, Europe, Asia, Africa and Australia, and using her corporate and strategic background to ensure a solid understanding 

of the seafood sector. 

Prior to SeaWeb, Siggs, worked in natural resource industries such as agriculture, forestry and food. She has worked in a 

number of different countries including a period working with the UN Food and Agriculture Organization (FAO) developing 

international trade meetings on seafood in Europe, Japan, Russia and Indonesia. Siggs also served as Head of Communications for 

Finnish group UPM-Kymmene Group, one of the world’s largest forest products groups and acted as Head of Corporate Affairs 

for the Australian company Global Renewables. A sustainability strategist Siggs holds a master's degree in responsibility and 

business practice which she combines with a breadth of business experience, strong skills in positioning and corporate affairs, and a 

personal passion for responsible business. She is based in SeaWeb's London office. 

NEIL ANTHONY SIMS – President and CEO, Kona Blue Water Farms 


Solution 

Neil Anthony Sims is the Co-founder, President and CEO of Kona Blue Water Farms, and the Founding President of the Ocean 

Stewards Institute. Kona Blue is the USA’s first integrated marine fish hatchery and open ocean mariculture operation, off Hawaii’s 

Kona Coast. The company is a leader in the expansion of the environmentally sound production of the ocean’s finest fish, 

producing up to 25,000 lbs per week of sashimi-grade Kona Kampachi® from their offshore deepwater site. The Ocean Stewards 

is a trade association that advocates for rational, considered development of offshore mariculture in the Americas. 

Neil has a B.Sc. in Marine Biology / Zoology (James Cook University, 1980) and an M.Sc. in Zoology (University of New 

South Wales, 1990). In the 1980’s, he established the Fisheries Research Division of the Cook Islands’ government, in the South 

Pacific. Since 1993, he has been based in Kona, Hawaii, where he has led research projects in aquaculture development that have 

led to – among other things – the breakthrough hatchery technology for ‘difficult-to-rear’ marine fish. This in turn led to the 

founding of Kona Blue, and the expansion of open ocean mariculture in America. 

50 

DAVID SMITH – Vice President for Retail Strategy and Sustainabilty, Sobeys 


David’s role with Sobeys is focused on comprehensive retail and business strategies for sustainability and health and wellness. His 

sustainability leadership includes engaging with numerous stakeholders to address both direct operations and the supply chain. 

David participates in industry sustainability committees with FMI (US; he became Chairman of the FMI Sustainability Leadership 

Committee during the summer of 2009), CCGD (Canada), and through several global industry organisations. His sustainability 

scope of action includes packaging and waste, seafood, carbon footprint, green facilities, sustainable supply chains, and enabling 

healthy and sustainable consumption. In his previous position with Sobeys he was General Manager of its new small urban store 

concept. Prior to Sobeys, David was National VP of Marketing for Whole Foods Market, Austin, Texas, during which time he was 

on the Organic Trade Association marketing committee, was on the inaugural Wi-Fi industry marketing committee while with a 

California-based wireless networking start-up, was with McDonald’s Restaurants of Canada, and was with an international 

franchisee for Pizza Hut and KFC. He has an undergraduate degree in biology and environmental studies and a MBA. 

DR ANDRÉ STANDING – Senior Research, Institute for Security Studies 


Dr. André Standing is Senior Researcher at the Institute for Security Studies (Cape Town, South Africa) and specializes on issues of 

corruption and governance, including in the area of fisheries.

ROHANA SUBASINGHE – Senior Aquaculture Officer, Food and Agriculture Organisation (FAO) 



Rohana Subasinghe is a Senior Aquaculture Officer at the Fisheries and Aquaculture Department of FAO. He is specialized in 

aquaculture development and aquatic animal health management. Since his graduation in 1980 from the University of Colombo, Sri 

Lanka, he has worked in all parts of the world, with most experience in Asia. He joint FAO in 1994 and took responsibility in 

implementing many projects on aquaculture and aquatic animal health at national, regional and international levels worldwide. 

Among others, at FAO, he is also responsible for analysis of trends in aquaculture development globally. A former teacher of the 

University of Colombo and the University Putra Malaysia, Rohana earned his PhD from Stirling University. He has been 

responsible for initiating major policy changes in aquatic health management in relation to aquaculture in Asia, and globally. He 

currently serves as the Technical Secretary to the Sub-Committee on Aquaculture of the Committee on Fisheries of the FAO, the 

only global inter-governmental forum on aquaculture. 

51 

PURBASARI SURJADI – Chief Operating Officer, Sustainable Fisheries Partnership 


Fisheries. 

Purbasari (Sari) Surjadi is serving the role as Chief Operating Officer (COO) at SFP since 2006. Sari has BSc. in marine biology 

and MSc. in coastal zone management and has led several marine projects in Indonesia. She also provides leadership for fisheries 

projects in elsewhere in South East Asia for SFP, due to her experience and relationship with marine issues in South East Asia, 

especially in Indonesia. 

Prior to this role, Sari was deputy director of Conservation International for five years, where she managed and oversaw 

conservation projects in Indonesia. Sari was the Critical Ecosystem Partnership Fund Grant Manager for Sumatra with 

Conservation International where she managed a grant portfolio of ten million dollars and gained extensive experience in running 

small grants programs for local NGOs. 

ADAM SWAN – Commercial Director, Brakes 


Joined M&J Seafoods in 1995 as a Junior Buyer and became Senior Purchasing Manager focussing on shrimp when Brakes 

acquired M&J in 2000. Became commercial director in 2006 and now responsible for purchasing, product development and 

marketing of fish and seafood category in UK. He is also a member of the MSC's Technical Advisory Board. 

EOIN SWEENEY – Head of Ocean Energy Development Unit, Sustainable Energy Ireland 



Eoin’s work has focused on Natural Resource development. He managed the Marine Science & Technology programme in the 

National Board for Science and Technology and initiated InnovaWood, a knowledge transfer network for the Forest and Wood 

Industries throughout Europe. Until recently, he managed the Discovery Programme, a major component of SeaChange, the 

Strategic Programme for the marine sector 2007-2013, within Ireland’s Marine Institute. 

He is currently head of the newly established Ocean Energy Development Unit, created to implement the government’s 

strategy to accelerate development of ocean energy. The Unit is located in Sustainable Energy Ireland. In this role he is responsible 

for initiating and co-ordinating a wide-ranging suite of measures– developing research and test facilities, funding industry research 

and prototyping, developing a planning and permitting framework and commissioning expert and consultant reports, e.g. on Ocean 

Energy engineering infrastructure and macroeconomics. Eoin has a Masters degree in Economics from University College Dublin. 

TREVOR SWERDFAGER – Director General, Department of Fisheries and Oceans Canada 


Trevor Swerdfager is the Director General of the Aquaculture Management Directorate in the Fisheries and Aquaculture 

Management Sector of DFO in Ottawa. His group is responsible for guiding the design and delivery of national aquaculture 

programs. He joined DFO in November 2007 having spent the previous two years serving as Senior Advisor, Sustainability at the 

Forest Products Association of Canada. Prior to that, Trevor was the Director General of the Canadian Wildlife Service in 

Environment Canada and has served in a variety of roles in the policy, water quality and wildlife programs of Environment Canada 

in Ontario, New Brunswick, Alberta, British Columbia and national headquarters. He holds a Master's in Geography from the 

University of Ottawa, a French Language Certificate from the University of Nice, France and a Bachelor of Environmental Studies 

from the University of Waterloo, Ontario and Griffith University in Brisbane, Australia. He is the father of three children, an 

active outdoors person, a hockey fanatic and an erstwhile golfer.

TANIA TARANOVSKI – Operations Manager, New England Aquarium’s Sustainable Seafood Advisory Services 

PANEL: Nile Perch: From “nightmare” to Naturland 

Tania Taranovski is the Operations Manager of the New England Aquarium's Sustainable Seafood Advisory Services. Founded in 

1969, the New England Aquarium is a global leader in ocean exploration and marine conservation. The Aquarium is one of the 

premier visitor attractions in Boston, with over 1.3 million visitors a year, and a major public education resource. The Aquarium's 

Sustainable Seafood Advisory Services works with some of the world's largest seafood retailers and suppliers to encourage the 

sustainable development of farmed and wild-caught seafood resources. The Aquarium advises these companies on issues regarding 

environmentally responsible seafood and facilitates proactive changes along their supply chains to favor conservation. Ms. 

Taranovski manages the technical staff, projects, and corporate relationships of the Sustainable Seafood Advisory Services. Ms. 

Taranovski previously worked at Earthwatch Institute for eight years, where she held several roles in conservation project and 

program management, most recently serving as Head of Regional Field Centers. In that position, Ms. Taranovski managed the 

staff, budgets, and operations of three conservation-driven research initiatives, including one based in Kenya. Ms. Taranovski has 

worked with numerous researchers throughout south, west, and east Africa on a diversity of research projects funded by 

Earthwatch Institute. 

52 

HEATHER TAUSIG – Associate Vice President of Conservation, New England Aquarium 


Based at the New England Aquarium for almost 15 years, Heather is responsible for all programs and staff within the Conservation 

Department. She is the senior director of the Aquarium’s sustainable seafood programs, the Marine Conservation Action Fund, the 

international scientific expeditions and policy initiatives and is the senior producer of the World of Water (WOW) conservation 

film series. Heather has a Master’s of International Relations and Resource and Environmental Management degree from Boston 

University and a bachelor’s in Environmental Studies from University of California at Santa Barbara. She currently serves on the 

Advisory Board of University of New Hampshire’s Large Pelagics Research Center, the Advisory Board for EcoFish, and the Food 

Marketing Institute's Sustainable Seafood Working Group's Advisory Council. 

KRISTIAN TELEKI – Vice President for Science Initiatives, SeaWeb 


Kristian Teleki joined SeaWeb as Vice President for Science Initiatives in November 2009. For the last decade Kristian was the 

Director of the International Coral Reef Action Network (ICRAN), a unique global partnership dedicated to addressing the serious 

decline in the health of the world's coral reefs. During his tenure, Kristian had oversight for more than 40 coral reef projects in 35 

countries. Project activities ranged from livelihood diversification and resource management to the prevention and mitigation of 

ecological degradation of coral reefs through management, monitoring and public awareness actions. In addition to his ICRAN 

duties, Kristian established and led the One Ocean Programme at the United Nations Environment Programme's World 

Conservation Monitoring Centre, designed to reflect the interconnected nature of the world's seas and its coastlines, the rich and 

varied biodiversity they support, and human reliance on its resources and services. 

Teleki has a diverse background in marine science and conservation, and his field experience extends from the polar to 

tropical environments. He is particularly interested in the relationship that humans have with the ocean and promoting the 

sustainable use of its resources. He has degrees from the University of California, Santa Barbara, and Cambridge University. 

ELISABETH TEMPIER – Collectif pêche et développement – Mediterranean branch 

PANEL: Fishing and Shellfish Farming in 2020: An environmental approach at the global level, economic and social 

organisation at the human level 

A trained economist, Elisabeth Tempier first worked on research contracts in connection with Mediterranean fisheries and 

industrial affairs. She then became more closely-involved with artisan fishery organizations and NGOs, working to secure 

recognition for smaller, diversified fishery professions and consideration for industrial affairs as an integral part of regional 

development policies. This led her to become part of communications initiatives such as the Encre de Mer periodical and Web site, 

and triggered coordination efforts with various players in fisheries and sea farming, from scientific academics to environmentalists, 

consumer associations, training institutes, etc. 

MAKHTAR THIAM – Seafood Expert, West Africa Trade Hub 


Mr. Makhtar Thiam is an economist and Seafood Expert at the West Africa Trade Hub, a USAID funded project based in Dakar. 

Makhtar Thiam has been a fish & seafood exporter for more than 20 years and managed and coordinated UPAMES (Senegalese 

Fish and Seafood Exporters Association) before joining the Trade Hub. The Trade Hub manages the West Africa Sustainable 

Seafood Alliance (WASSDA) to ensure the fish stock remains a valuable resource for generations to come.

NINA THÜLLEN – Oceans Consumer Markets Project Leader, Greenpeace 



Nina Thüllen has worked for Greenpeace since 1998. She is a Biologist and started as a researcher for Greenpeace in Germany. 

She is now based in Vienna, Austria. Thüllen has been active in the Greenpeace oceans campaign in various projects, including 

projects on whales and on tropical farmed shrimps. She has led the consumer market work on fish sourcing policies of Austrian 

supermarkets. In recent years her work concentrated on campaigns involving consumers and utilizing them as a direct or indirect 

pressure tool, mainly with regards to markets. For Greenpeace International she has started in a role of developing consumer work 

on a global level. Since 2006 she is coordinating Greenpeace's global work on seafood markets. 

53 

DR. REIDAR TORESEN – Research Director, Institute of Marine Research 


Reidar Toresen is currently research director at the Institute of Marine Research, Bergen, Norway. He has twenty five years 

experience as a fishery scientist where he has studied fishery biology, fish population dynamics, long term changes in fish 

abundance in relation to climate change, and sources of error in fish stock abundance estimation. He holds a PhD in fishery 

biology. Toresen has extensive experience as a cruise leader and has led several scientific surveys at sea, both in Nordic waters and 

off the west coast of Africa. He has also been engaged in fish stock assessment and has extensive experience participating in 

various expert groups in the International Council for the Exploration of the Seas. He is currently the Norwegian member of the 

ICES advisory committee, ACOM, which is the committee giving science based advice for fishery management in the North East 

Atlantic. Toresen has also, for a number of years, been engaged in fish abundance estimation, fish stock assessment and 

management of fish resources in developing countries. He has been engaged in projects in the Peoples Republic of China, Viet 

Nam, and in several west-African countries. He chaired the FAO working group for the assessment of pelagic fish stocks off 

Northwest Africa for six years, and he was the first chairman of the scientific committee in the South East Atlantic Fishery 

Organisation (SEAFO). Toresen has also been advisor for fishery managers dealing with fish stocks in several of the large marine 

ecosystems in the North East Atlantic. 

POUL TORRING – Senior Consultant, GEMBA Seafood Consulting 


Poul Torring was born in 1948 and achieved a Masters in Economics from the University of Copenhagen in 1973. He then worked 

for the Danish Ministry of Foreign Affairs from 1973 to 1979, including a stint as the Danish representative to the EU in Brussels 

working on the Common Fisheries Policy from 1976-1979. From 1979 to 1990 he acted as Secretary General Associate of Danish 

Fish Processing Industry and Exporters and then from 1990 to 1995 he was the Managing Director of Foodmark A/S, which at 

the time was a large Danish Fish processing group. For 10 years (1995-2005) he owned the fish net producer Utzon. Since 2006 he 

has been with GEMBA Seafood Consulting. GEMBA consults on projects concerning seafood marketing and markets, ports and 

port development, aquaculture and fisheries but also on communication issues for the government. 

DR. CAROL TURLEY – Microbial Ecologist, Plymouth Marine Laboratory 


Dr. Carol Turley has 30 years experience in marine biogeochemistry and works at Plymouth Marine Laboratory (UK). She has 

managed a UK wide Community Research Project Biogeochemical Ocean Flux Study (BOFS), the UK contribution to JGOFS, 

part of the International Global Biosphere Programme. BOFS investigated the natural controls on atmospheric CO2 levels and 

involved 138 scientists and 14 UK participants. 

Over the past six years she has led UK NERC funded Core Strategic Science Programmes (Restricted Exchange 

Environments, Microbially Driven Biogeochemistry and currently Biogeochemistry) which have covered a broad range of 

environments from estuaries, to shelf seas to the deep oceans and wide range of organisms from microbes to fish which has given 

her a depth and breadth of experience that few scientists are fortunate to accomplish. 

She is currently working on the impact of ocean acidification, due to ocean uptake of carbon dioxide produced by human 

activity, on the organisms, on biodiversity and on marine ecosystems. She has given advice on this topic to Government, 

Parliament, NGOs, agencies, media as well as to international organisations such as the UNFCCC, EU, G8 and conventions for 

the protection of seas (OSPAR, London Convention). She is also leading a group investigating the potential environmental impact 

of carbon capture and sub-sea bed storage should there be a leakage of CO2. 

Dr. Turley is a member of the Royal Society working group on ocean acidification, which published the report in June 2005, 

and an OSPAR biodiversity working group on the same topic, which reported in 2006. She was a member of the International 

Scientific Steering Committee for the Integrated Marine Biogeochemistry and Ecosystem Research Programme (IMBER), a Lead 

Writer for Working Group II of the IPCC 4th Assessment on Climate Change on Ecosystems, Their Properties, Goods and 

Services and is a member of the EU FP7 consortium programme on ocean acidification (EPOCA). She has around 80 papers in 

peer review journals, special issues or books and a further 80 publications in the form of reports or articles.

JAMES TURTON – Group Director of Sustainability and Corporate Affairs, Findus Group 


James is responsible for the Findus groups' sustainability programme, setting both the agenda and a benchmark for the industry. 

This encompasses a range of initiatives, in particular the responsible sourcing of fish and the ongoing development of the Group’s 

‘Fish for Life’ approach - underpinned by its Ten Principles for Responsible Fish Procurement. James is centrally involved with a 

number of SFP projects and programmes and brings a unique insight into engaging with fisheries and encouraging improvements. 

James has had a long-term involvement in the implementation of and ongoing development of industry leading sustainability 

standards. 

James has extensive experience of the food industry from roles within Findus Group and other major organisations. After 

graduating with a first class honours degree in business, he embarked on a highly successful career in the food industry undertaking 

a number of senior commercial roles within the United Biscuits group, the multi-million pound snack manufacturer. 

After joining Young’s Seafood as Marketing Director in 2001, and later as a Business Unit Director, James assumed a senior 

role in innovation and seafood sourcing after Young’s and Findus came together in the same group in 2007. 

54 

PETER TYEDMERS – Associate Professor, Dalhousie University 


Peter Tyedmers is an ecological economist with a fondness for food (and seafood in particular). As a result, his research primarily 

explores the biophysical sustainability of our food systems – essentially he’s interested in quantifying the material and energy 

requirements of the systems we employ to feed ourselves and how these inputs contribute to large-scale environmental change. 

Ongoing research interests include better understanding the energy performance of capture fisheries globally, the environmental 

consequences of technological substitutions and identifying opportunities to improve the environmental performance of food 

systems generally. Recent projects have employed life cycle assessment to evaluate the resource and environmental implications of 

salmon fishing and farming systems globally (undertaken with colleagues from Sweden and the US), lobster and herring fisheries 

management in Nova Scotia and Maine, Antarctic krill and Alaskan Pollock fisheries product supply chains, alternative dairying 

systems, and Nova Scotia wine production. 

Peter earned his Ph.D. from the Resource Management and Environmental Studies program at the University of British 

Columbia where he compared the biophysical costs of salmon fishing and farming in British Columbia, Canada. Prior to 

undertaking his Ph.D., Peter received a B.Sc. in Earth Science from the University of Waterloo and an LL.B. from the University of 

British Columbia. Peter is appointed as an Associate Professor in the School for Resource and Environmental Studies at 

Dalhousie University in Halifax, Nova Scotia. 

NR UMESH – Chief Executive, National Centre for Sustainable Aquaculture (India) 



Umesh is currently working as Chief Executive of National Centre for Sustainable Aquaculture (NaCSA), with headquarters in 

Kakinada, India, which is involved in capacity building and empowerment of small-scale aquaculture farmers. He is a fisheries 

postgraduate from College of Fisheries, Mangalore, with15 years of experience in shrimp and tilapia aquaculture projects. He has 

also worked for International Finance Corporation in Ghana. 

LEO VAN MULEKOM – Oxfam Novib 



Leo van Mulekom works in Oxfam Novib. Oxfam Novib (a member of Oxfam International) is a developmental civil society 

organisation in the Netherlands dedicated to “global justice and an end to poverty”. Leo is based in The Hague, but his work 

focuses on Asia. Within Oxfam he is a member of a team dedicated to analysing the positive and negative influences private sector 

practices may have on rural poverty. In this capacity he works on the value chains of commodities produced in Asia and imported 

into the EU. For several years he has been involved in dialogues with the aquaculture sector and focused therein on the, on-farm 

and off-farm, effects aquaculture may have on those who work on the farms, and on the communities surrounding the farms. He is 

an advocate for corporate social responsibility on such effects. 

Before joining Oxfam, Leo has worked for over a decade in various countries in SE Asia inside projects of SE Asian NGOs 

and governments committed to improving livelihood and life of small-scale fishing communities. It is from field-experiences like 

these, combined with his insights in the international value chain, that Leo will present some ‘easy tips & tricks’ on how to build 

sustained and mutually beneficial relationships with small-scale farmers.

JOSE VILLALON – Director, Aquaculture Programme, WWF 



Jose Villalon, a 27-year veteran of the aquaculture industry, has been the director of World Wildlife Fund’s (WWF) aquaculture 

program since mid-2007. Villalon’s primary role is to oversee the Aquaculture Dialogues, a set of multi-stakeholder groups 

developing global standards for certifying aquaculture products. The standards will help minimize the key environmental and social 

impacts associated with aquaculture. 

Prior to coming to WWF, Villalon operated his own consulting business in Mazatlan, Mexico for five years. The firm 

worked with private industry on technical shrimp production protocols and farm accounting systems. It also developed and 

marketed a line of shrimp-based products for a canning company. Previously, Villalon operated a 470-acre shrimp farm in Mazatlan 

for two years. Villalon’s career also includes five years at AquaNova, which operated a shrimp feed mill and processing plant. His 

responsibilities included overseeing new product development and market penetration in Europe and Japan. His career began in 

Guayaquil, Ecuador, working at Marine Harvest International from 1983 -1994. His roles there included vice president/technical 

director of shrimp farm production, with bottom-line accountability for its hatchery, feed mill, and farm operations. 

Villalon holds a Master of Science degree in fisheries biology from the University of Washington in Seattle and a Bachelor of 

Science degree in biological sciences from Florida International University. He is a former member of the World Aquaculture 

Society’s (WAS) Board of Directors and a former vice president of WAS’ Latin American chapter. He also served as a board 

member for the Ecuadorian Aquaculture Feed Manufacturers Association. 

55 

LYUDMILA VORONOVA – Chief of Quality Department, JSC Gidrostroy 

PANEL: Asian Salmon: The Next Generation of Certified Salmon Fisheries? 

Lyudmila Voronova is Chief of Quality Department at JSC Gidrostroy, one of the largest and most well respected seafood 

producers in Russia. Lyudmila coordinated the Marine Stewardship Council (MSC) project for Gidrostroy. In September 2009, 

Gidrostroy’s pink and chum salmon fishery became the first Russian fishery to receive MSC certification. 

CRAIG WATSON – Vice President of Agricultural Sustainability, SYSCO Corporation 


Craig Watson is Vice President of Agricultural Sustainability for SYSCO Corporation. Mr. Watson received his Bachelor of Science 

degree in Animal Science (1974) and his Master of Science in Meat Science (1976) from Iowa State University. Most of Mr. 

Watson’s career was spent leading the Quality Assurance department into what it is today. The Sysco Quality Assurance team is 

responsible for product development, global supplier approval, and the development and implementation of quality systems to 

ensure product consistency and food safety of approved sources of supply. Most recently, Mr. Watson’s responsibilities have 

moved into the area of agricultural sustainability. Areas of sustainable focus include seafood sustainability, life cycle assessment, 

global social audit review, integrated pest management and local food procurement from small/medium sized family farms. A 

recent local food initiative includes coordination of learning work with the Wallace Center. 

TIM WILSON – Co-Founder, Historic Futures 

PANEL: Ensuring Traceability in Seafood Supply Chain 

Tim is a leading expert in supply-chain transparency. He co-founded Historic Futures (HF) in 2003 to develop web-based 

technologies and processes to allow visibility through extended supply-chains, from retailer to primary producer. Tim has worked 

on "field to fork" traceability and product integrity for more than 12 years, gaining real-world experience across multiple sectors 

including food, apparel and pharmaceuticals. HF is working with major retailers and brand-owners including Wal-Mart, Tesco and 

IKEA on environmental and social issues in dynamic, global supply-chains. Its focus is on the development of toolsets to enable 

fast and efficient collection of product and process information throughout the supply-chain.

FRANS WITTE – Researcher and Lecturer, Leiden University 


Since 1974 Frans Witte studies morphology, taxonomy, ecology, fishery and biodiversity of haplochromine cichlids and other 

fishes from Lake Victoria. From 1977 till 1982, as a member of the Haplochromis Ecology Survey Team (HEST), he was living in 

Nyegezi, Tanzania, from where he carried out fieldwork on the lake. In 1982 Frans became co-ordinator of HEST at the University 

of Leiden, the Netherlands and in 1987 he finished his PhD thesis, titled From Form to Fishery. His current research is focussed 

on adaptive responses to environmental changes in fish from Lake Victoria, and he is supervising two PhD projects on this subject. 

Together with other HEST members and researchers of the Tanzania Fisheries Research Institute he has published more than 100 

scientific papers on Lake Victoria, including a book, Fish Stocks and Fisheries of Lake Victoria. Frans Witte is a researcher and 

lecturer at the Institute of Biology Leiden (Leiden University) and a guest researcher at the National Museum of Natural History, 

Naturalis, in Leiden. 

56 

SIMON WOODSWORTH – Project Officer, Languedoc-Roussillon Regional Council 

PRESENTATION: Fishermen Today: Economic and Environmental Stakeholders 

Of dual French and Canadian citizenship, Simon is currently a Project Officer at the Environment Department of the Languedoc- 

Roussillon Regional Council, based in Montpellier (in the South of France). In this capacity, Simon works on sustainable 

development policies, focusing on biodiversity conservation in policy planning. He thereby works on governance processes for the 

management of natural sites and species, and especially on integrated coastal zone management. 

Having worked on the economic development of protected areas for the Languedoc-Roussillon Conservatory of Natural Sites, 

Simon joined the Regional Committee for Marine Fisheries and Aquaculture of the Languedoc-Roussillon (CRPMEM LR) at the 

beginning of 2007 with the aim of implementing European legislation (management plans of the Common Fisheries Policy, Natura 

2000, etc.). He was then Policy Coordinator of the CRPMEM LR until May 2009, when he joined the Regional Council. A graduate 

of the Institute of Political Science of Aix-en-Provence, Simon completed his studies in public policy and communication with a 

dual Masters degree in environmental management and local development. 

HELENE YORK – Director, Bon Appétit Management Company Foundation 


Helene York is director of the Bon Appétit Management Company Foundation, based in California, whose mission is to educate 

chefs and consumers about how their food choices affect the global environment. The position allows her to blend her passions 

for great food, resource conservation, and scientific integrity, and to deploy them on a national scale through implementation of 

Bon Appetit’s initiatives. She is the architect of the company’s Low Carbon Diet program, announced in April 2007, whose 

purpose is to raise awareness of the connection between the food system and climate change using best-available science as the 

basis for corporate decision-making and reduce emissions associated with the company’s food service operations by 25% over 5 

years. One of the program’s elements is to stop purchasing air-freighted seafood in favour of fresh-regional or frozen-at-sea and 

shipped. 

Previously she helped build the business case for sustainable seafood for Compass Group-North America, Bon Appétit’s 

parent company, which announced a policy in February 2006 reflective of the Common Vision. The policy has result in a shift of 

over one million pounds of unsustainable seafood from being purchased each year. Helene helped manage implementation of that 

policy, and shared insights from the experience with the conservation community to help build its capacity to influence other major 

seafood buyers in the food service industry. 

Helene is a founding board member of the non-profit FishChoice.com, an online resource for chefs to locate sustainable 

seafood supplies, and a weekly contributor to the online Food Channel of The Atlantic Monthly.

JAMES YOUNG – Professor, University of Stirling 



James Young is Professor of Applied Marketing in the Marketing Division, Stirling Management School at the University of 

Stirling, Scotland. He has over 30 years of international experience working both in the fish industry and fisheries & aquaculture 

research, consultancy and education, including marketing chain analysis, market information systems, value addition and 

differentiation, food security and forecasting, species and fish product innovations, branding, certification, organic and green 

consumer impacts upon the changing markets for fish. 

He has led and participated in a wide range of research and consultancy projects for public and private sector organisations 

including UN FAO, EU European Commission, European Parliament, IPTS, World Bank IFC, UK ODA / DFID, Foreign & 

Commonwealth Office, MAFF, DEFRA, Scottish Office, Highlands & Islands Enterprise, Scottish Enterprise, Research Council 

of Norway, Norwegian Seafood Export Council, Norges Rafislag and WWF amongst others. He has been appointed to a number 

of research, teaching and advisory posts attached to NFH, University of Tromso & SNF, Norwegian School of Economics and 

Business Administration, Bergen, Norway; University do Algarve, Portugal; CIHEAM, Zaragoza, Spain. 

He is a Visiting Professor at Nofima Market, Tromso and Chair of the Fish Sustainability Information Group. Current 

projects include: differentiation in salmon farmed in Scotland, Chile and Norway; analysis of the value chain for farmed fish 

products in China, Vietnam, Thailand & Bangladesh; emergent certification standards in farmed fish in developing countries; the 

expansion of pangasius exports from Vietnam; local warm water UK fish production and strategic developments in EU 

international fish supplies and markets. 

FRIEDERIKE ZIEGLER – Researcher, The Swedish Institute for Food and Biotechnology 

PRESENTATION: Seafood Sustainability from a Biological and Carbon Footprint Perspective 

Friederike Ziegler is a marine biologist with PhD from SIK, The Swedish Institute for Food and Biotechnology in collaboration 

with Göteborg University. Her research was about applying Life Cycle Assessment (LCA) methodology to seafood products from 

capture fisheries. LCA is an ISO standardised method for environmental assessment of products and processes from cradle-tograve, 

in the case of seafood products from extraction of raw materials used in the fishery or in fish farming to consumption of the 

products and waste treatment. She pioneered the field of environmental assessment of seafood products doing some of the first 

seafood LCAs and developed indicators for the assessment of fishery-specific types of environmental impact such as seafloor 

impacts of fishing and discarding. Her thesis was defended in 2006. She has continued her work at SIK and now works both on 

research projects and contract work aimed at making seafood production a more sustainable business. She has participated in two 

international research projects studying global salmon production and Norwegian seafood production. She has also assisted on 

with numerous smaller studies to help various organisations forward in their environmental work. Recently, her work has been 

focused on the carbon footprint of seafood products, however she believes that there is a need for more holistic ways to describe 

the environmental impact of seafood products. In the next few years Friederike expects to work on the development of indicators 

to describe the biological impact of fishing and aquaculture and she would also like to explore the role of fisheries management in 

the environmental impact of fisheries. 

57

59 

Seafood Product Donations to Seafood Summit 2010 

Seafood Choices thanks Sovintex for their generous donation of the following products, 

included in menus throughout Seafood Summit 2010: 

Alaskan Wild Troll Coho Salmon (Oncorhynchus kisutch), MSC-certified, caught & 

processed by Seafood Producers Cooperative 

South African Hake (Merluccius capensis/paradoxus), MSC-certified 

Albacore Tuna (Thunnus alalunga), under assessment for MSC-certification * , pole & 

line caught and processed by 

Seafood Producers Cooperative 

Tilapia (Oreochromis niloticus), farmed in Lake Toba, Indonesia 

(partner of the Tilapia Aquaculture Dialogue led by WWF) 

* At date of printing, the “American Western Fish Boat Owners Association (WFOA) North Pacific albacore tuna” fishery is in the final stages of 

MSC certification. The public report was published November 23, 2009, showing compliance with the three Principles of “Target species”, 

“Ecosystems”, and “Management”.

61 

Celebrating 5 Years of Recognizing Excellence! 

First presented in 2006, the annual Seafood Champion Awards are awarded to recognize outstanding 

leadership in advancing the market for sustainable seafood. Nominated by the seafood community and 

judged by a panel including previous winners, the awards have been bestowed upon individuals, companies 

and organisations from the fishing, aquaculture, seafood supply and distribution, retail, media, restaurant and 

foodservice sectors. Winners of this award have influenced the marketplace with regard to the sourcing of 

ocean-friendly seafood while successfully integrating innovative models to advance seafood sustainability in 

the industry. 

Please join us in celebrating these champions, and welcoming the Finalists for the 2010 awards. 

2009 Seafood Champions 

• American Albacore Fishing Association 

(AAFA) 

• Association des Ligneurs de la Pointe de 

Bretagne 

• Australis Aquaculture 

• Caroline Bennett 

• Gary Johnson 

• OSO Madagascar - Mathias Ismail 


• Fedele Bauccio 

• Frontera Grill & Topolobampo 

Restaurants 

• Lindblad Expeditions 

• Peter Redmond 


• Association du Grand Littoral Atlantique 

(AGLIA) 

• Bart van Olphen (Fishes) 

• Chef Barton Seaver and Hook Restaurant 

• Mike Mitchell (Foodvest) 

• The Plitt Company 

• Sunburst Trout Co. 


• EcoFish, Inc. 

• Gourmet Magazine 

• Jacques Pepin 

• Marks & Spencer 

• Rick Moonen 

• Unilever 

Seafood Choices will publicly announce the winners of the 2010 Seafood Champion Awards at the 

International Boston Seafood Show, USA, which takes place from March 14 – 16. The 

announcement will be made during a reception ceremony at the Westin Boston Waterfront Hotel 

on the evening on March 14, 2010.

63 

Celebrate Progress within the 

Aquaculture Dialogues 

You are invited to a cocktail reception at the Seafood 

Summit to celebrate major milestones met within the 

Aquaculture Dialogues. Tilapia standards are complete, 

pangasius and bivalve standards are in the final stage of 

development, and draft shrimp and abalone standards will 

be unveiled early this year. 

Come honour the hundreds of people who are committed 

to transforming the world’s aquaculture industry. 

1 February 

18h30 - 19h30 

Event hosted by the Aquaculture Dialogues, with support from the David and Lucile Packard 

Foundation, under the leadership of the following Dialogue participants: Corey Peet of the 

David Suzuki Foundation, Mike Picchietti of Regal Springs Trading Company, Dominique 

Gautier of AquaStar, Matthew Parr of the International Union for Conservation of Nature, Neil 

Sims of Kona Blue Water Farms, Peter Cook of the University of Western Australia, Tom 

Pickerell of the Shellfish Association of Great Britain, David Bassett of the British Trout 

Association, and Jill Schwartz of World Wildlife Fund. 

We thank the following companies, all represented on Dialogue steering committees, for 

donating farmed shrimp and tilapia to this event:

65 

About SeaWeb 

SeaWeb was founded in 1996 to raise awareness of the growing threats to the ocean and its living resources. 

As a communications-based, international nonprofit organisation we utilize social marketing techniques to 

advance ocean conservation. By increasing public awareness, advancing science-based solutions and 

mobilising decision makers around ocean conservation, SeaWeb brings together multiple, diverse and 

powerful voices for a healthy ocean. 

SeaWeb’s Approach 

Marine issues are complex and involve many different viewpoints and stakeholders. SeaWeb combines a 

collaborative approach and strategic communications with sound science to bring about positive change for 

our ocean. We do this by: 

• Harnessing the power of social science techniques, such as conducting in-depth interviews and 

opinion surveys, to gain insight into human perceptions, behavior and level of knowledge about 

marine issues. This social marketing research, combined with the latest science, guides our 

communications so we can effectively raise awareness of critical issues through our campaigns and 

other initiatives. 

• Building momentum around marine issues, dissolving boundaries and brokering constructive 

dialogue among stakeholders to forge strong ocean policies and innovative market solutions to 

ocean threats. 

SeaWeb’s approach enables us to help inform, engage and inspire the ocean spokespeople, champions and 

partners we cultivate through our various initiatives, activities and resources. 

Where SeaWeb Works 

We are based out of offices around: the Atlantic Ocean in Washington, D.C.; London, United Kingdom; 

Paris, France; and the Pacific Ocean in San Francisco, California; Suva, Fiji; and Port Moresby, Papua New 

Guinea. 

SeaWeb in Europe 

Seafood Choices is SeaWeb’s largest initiative, providing leadership and creating opportunities for change 

across the seafood industry and ocean conservation community. Seafood Choices helps the seafood 

industry—from fishermen and fish farmers to processors, distributors, retailers, restaurants, and food service 

providers—to make the seafood marketplace environmentally, economically and socially sustainable. Seafood 

Choices was founded in the United States in 2001, and the program expanded to Europe in 2005, with 

activities targeting the UK and French markets. 

Seafood Choices’ annual event, the Seafood Summit, was held in Barcelona in 2008, the first time the event 

was held in Europe. Both the French and UK-based work of Seafood Choices focuses on cutting through 

complexity for seafood buyers. Seafood purchasing guides for UK and French seafood buyers are available 

through Seafood Choices at www.seafoodchoices.org. 

In the UK, SeaWeb’s Seafood Choices is the coordinator of the Good Catch initiative, a collaborative effort 

involving the Marine Conservation Society, the Marine Stewardship Council, Seafood Choices and Sustain: 

The Alliance for Better Food and Farming. Good Catch recently helped secure a sustainable seafood 

procurement policy for the 2012 London Olympic Games.

66 

In France, Seafood Choices (L’Alliance Produits de la Mer) works with different seafood industry 

representatives and conservation organisations. In 2008, Seafood Choices launched the “Guide des espèces” 

sustainable sourcing guide, which provides practical advice to buy, source and sell sustainable seafood. 

Seafood Choices also hosts workshops and sessions, most recently for fishmongers, catering schools and 

chef associations. The French office was instrumental in securing the Relais & Châteaux commitment to a 

sustainable seafood policy, which included a pledge to remove endangered bluefin tuna from signatories’ 

menus, led by French chef Olivier Roellinger. 

European Market Research (2005) 

SeaWeb’s first European initiative involved assessing the awareness and accessibility of the sustainable 

seafood movement in Europe. Seafood Choices conducted market research in the United Kingdom, 

Germany and Spain, targeting fish purchasers, consumers and media representatives. The research found that 

while many purchasers wanted to source their seafood sustainably, they lacked the information to do so. In 

addition, the research found that consumers in the three countries were willing to pay more for sustainable 

seafood, but they were confused based on the information currently available on this issue. 

L’Autre Caviar (2005-2007) 

SeaWeb’s first European campaign was called L’Autre Caviar was the sister campaign of SeaWeb’s Caviar 

Emptor program, which was active in the United States. France was targeted as the second-largest market for 

wild caviar after the United States. Both campaigns were designed to harness the power of chefs to act as 

spokespeople for the conservation of wild sturgeon, which were being threatened by overfishing, poaching, 

habitat destruction and consumer demand. L’Autre Caviar was the first time that French chefs were asked to 

speak out in conservation of a particular marine species. A diverse and committed group of chefs, led by 

Thierry Marx, committed to only sourcing farmed caviar as an alternative to caviar from wild, endangered 

sturgeon. In September 2005, Caviar Emptor succeeded in listing the beluga sturgeon under the U.S. 

Endangered Species Act. In January 2006, both campaigns succeeded in a closure of the international trade in 

wild caviar. 

Common Methodology (2005-2008) 

As an effort to cut through the confusion and complexity surrounding the concept of sustainable seafood, 

SeaWeb’s Seafood Choices worked with four environmental organizations active in Europe to create a 

common methodology for assessing the sustainability of seafood. Starting in 2005, the Marine Conservation 

Society (UK), the North Sea Foundation (Netherlands), WWF and Greenpeace were involved in the 

initiative, as the four main organizations making seafood recommendations within Europe. The three-year 

project resulted in methodologies for assessing wild-caught and farmed seafood, which WWF and the North 

Sea Foundation continue to use. 

Further Information 

For more information on SeaWeb’s programs and activities, visit: 

www.seaweb.org 

www.seafoodchoices.org 

www.allianceproduitsdelamer.org

67 

SeaWeb Board of Directors 

Richard Beatty 

Dick Beatty was a former partner and senior counsel of the Washington, D.C., law firm Shaw, Pittman, Potts & 

Trowbridge from 1984 to 2000. He was the managing partner of the D.C. office of the Georgia law firm, Alston & Bird 

and Associate Chief Counsel to the U.S. Comptroller of the Currency. His practice was concentrated in corporate, 

financial and nonprofit organization matters. Beatty has served as a director of The Washington Corporation and the 

Women's National Bank and is currently an advisory director of Fort Sill National Bank. He has 

served in many capacities with nonprofit organizations, including his current role as a member 

Emeritus of SeaWeb’s Board of Directors and his work to help finance the construction of an 

Episcopal Boy's School in Washington, D.C. He has also served as president of the House of 

Mercy, director of the Episcopal Church Foundation, a trustee of Mount Vernon College, 

chairman of the Development Council of Williams College, senior warden of St. Patrick's 

Episcopal Church, chairman of St. Patrick's Episcopal Day School, general counsel of Episcopal 

Senior Ministries, and a trustee of the Key School in Annapolis, Maryland. 

Nicholas Haffenreffer 

Nicholas Haffenreffer is the president of Resolute Capital Management, L.L.C., a Washington, D.C., investment firm. 

He has more than a dozen years of experience as a portfolio manager and securities analyst. Prior to founding Resolute 

Capital Management, Haffenreffer was a principal and director of research of the Washington, D.C., investment firm 

Farr, Miller & Washington and was an equity analyst with T. Rowe Price, where he worked on the $3 billion Growth 

Stock Fund. He was also an equity analyst and director of Institutional Services for Select Equity 

Group, Inc., in New York City. Haffenreffer is a member of the Washington Association of 

Money Managers and Washington Society of Investment Analysts, and also chairs the Finance 

Committee of the House of Mercy, a charity that oversees a Head Start and Early Head Start 

program in Washington, D.C. He serves as the Treasurer of SeaWeb’s Board of Directors and 

chair of its Finance Committee. Having grown up on the coast of Maine, where he continues to 

spend his summers, Haffenreffer has a keen interest in the ocean and enjoys activities such as 

sailing, fishing and running. 

Alan Jones, Ph.D. 

Alan Jones is the managing director and co-owner of STURGEON, S.C.E.A., a caviar company based in southwestern 

France that he established in 1995. Prior to the inception of Sturgeon S.C.E.A., he was general manager of Stolt Sea 

Farm, S.A. At Stolt, Jones oversaw the company's turbot farming in France, Spain and Portugal and its sea bass and sea 

bream farming in Greece. From 1982 to 1986, he served as a board member of the World Aquaculture Society and was 

a founding member and president of the European Aquaculture Society from 1984 to 1986. Jones 

has more than 30 years of experience in the aquaculture industry, including being the pioneer of 

turbot farming, and he is the author of more than 40 scientific papers and publications on 

aquaculture. As a sustainable caviar farmer, Jones was an active partner of SeaWeb for years prior 

to his joining its Board of Directors. He served as an effective spokesperson from the aquaculture 

industry for the Caviar Emptor and L’Autre Caviar media campaigns. Both efforts were aimed at 

raising awareness of the threats to the endangered Caspian Sea sturgeon and were successful in 

achieving stronger trade controls on wild Caspian caviar, culminating in a ban on global trade of all 

wild caviar.

Dawn M. Martin 

Dawn Martin joined SeaWeb in 2004, first as its executive director and then as the organization’s president and chair of 

the Board. For more than 25 years, Martin has utilized inventive communication strategies to advance policy and 

conservation goals. Previously she served as chief operating officer for Oceana, associate deputy administrator at the 

U.S. Environmental Protection Agency and political director for American Oceans Campaign. Martin brings a 

multidisciplinary approach that builds on her organizational management experience and skills as 

an attorney, strategic policy professional and communications specialist. She serves as a principal 

for the Communication Partnership for Science and the Sea (COMPASS), on the advisory board of 

the Center for Health and the Global Environment at Harvard Medical School and a founding 

member of the steering committee for the Global Forum on Oceans, Coasts and Islands. Martin 

sits on the National Marine Sanctuary Foundation Board as a trustee and its treasurer. She received 

her Juris Doctorate from Loyola Law School in Los Angeles and studied international human rights 

and humanitarian law at the International Institute of Human Rights in Strasbourg, France, and the 

Henri Dunant Institute in Geneva, Switzerland. 

John Ogden, Ph.D. 

As director of the Florida Institute of Oceanography and Professor of Integrative Biology at the University of South 

Florida, Ogden oversees operations of two oceanographic research ships and a marine laboratory and coordinates interinstitutional 

ocean research. He previously served as director of the West Indies Laboratory of Fairleigh Dickinson 

University in St. Croix in the Virgin Islands and operated the National Oceanic and Atmospheric Administration 

saturation diving facility Hydrolab. Ogden has published more than 100 scientific papers, contributed to numerous books 

and produced several television films on tropical ecosystems. As a friend of SeaWeb since its 

inception, Ogden has served as an important voice from the scientific community in a number of 

its media outreach efforts. Currently, he serves on the NOAA Marine Protected Area Federal 

Advisory Committee, the Florida Oceans and Coastal Council and is involved in policy and 

research directed at the conservation of tropical and sub-tropical biodiversity with NOAA, the 

National Science Foundation, the Department of State, The World Bank, the United Nations 

Educational, Scientific and Cultural Organization and numerous private foundations. Ogden is a 

graduate of Princeton University, has a Ph.D. from Stanford University and is a fellow of the 

American Association for the Advancement of Science. 

Nora Pouillon 

Nora Pouillon is a pioneer and champion of organic, environmentally conscious cuisine who promotes and embodies 

healthy, sustainable living. Born in Austria, her inspiration in the kitchen comes from her parents who understood the 

value of simply prepared seasonal foods. In 1979, Chef Pouillon opened Restaurant Nora, in Washington, D.C., which 

in 1999 became the first certified organic restaurant in the United States and was instrumental in creating organic 

certification standards for restaurants. She is the author of “Cooking with Nora,” a seasonal menu cookbook that was a 

finalist for the Julia Child Cookbook Award. As a leading spokesperson from the culinary industry, she worked with 

SeaWeb and the Natural Resources Defense Council to launch the Give Swordfish A Break media 

campaign in 1998. This first large-scale effort to mobilize chefs and consumers in support of 

fisheries conservation, also won the support of hotels, cruise lines, grocery stores, and airlines to 

stop serving North Atlantic swordfish. Pouillon’s recognition includes awards from the 

International Association of Culinary Professionals, Women Chefs & Restaurateurs, Santé, the 

Organic Trade Association, New Hope Natural Media, the American Horticultural Society, the 

Campaign for Better Health and others. Poullion runs the consulting firm Nora’s Organics, LLC, 

and co-founded Changing Seas, a sustainable aquaculture business. 

Callum Roberts, Ph.D. 

Callum Roberts is a marine conservation biologist, oceanographer, renowned author, research scholar and professor in 

the Environment Department of the University of York, United Kingdom. His work is dedicated to examining the 

impact of human activity on marine ecosystems, particularly on coral reefs. He is currently focused on gaining 

acceptance of marine reserves and is working with fishers to promote the concept more broadly. Roberts is the author 

of numerous scientific papers, articles and books, including the recently published and highly acclaimed book “The 

Unnatural History of the Sea.” He has served on a U.S. National Research Council Committee on Marine Protected 

Areas and has also been a member of the Marine Reserves Working Group at the National Center 

for Ecological Analysis and Synthesis in California. He is an active contributor to the Coral Reef 

Fish Specialist Group of the World Conservation Union (IUCN). Roberts has collaborated with 

SeaWeb on a number of projects over the years and has served as an effective spokesperson for 

the marine scientific community with both policymakers and the media. He was awarded a Pew 

Fellowship in Marine Conservation in 2000 to tackle obstacles to implementing marine reserves, 

and in 2001 he was awarded a Hardy Fellowship in Conservation Biology at Harvard University. 

68

69 

Offsetting Carbon Emissions Related to Seafood Summit 2010 

Travel and Participation 

SeaWeb recognizes that in the course of our work, including the Seafood Summit, impacts upon 

our wider environment occur. We endeavor to reduce that impact wherever possible but readily 

acknowledge that we cannot eliminate it altogether while undertaking our necessary organizational 

activities. For this reason estimated carbon emissions from 2010 Seafood Summit activities are 

being offset through PURE - The Clean Planet Trust. 

Seafood Choices will offset carbon emission from the core activities of the Seafood Summit and its’ 

attendees at the Paris Marriott Rive Gauche Hotel & Conference Center. 

In addition to core Seafood Summit activities, delegates’ travel to and from the Summit constitutes 

a notable contributor to climate change. Seafood Choices has offered all delegates the opportunity 

to offset their own carbon emissions incurred through air travel. This was offered as part of the 

Summit registration process. 

PURE – The Clean Planet Trust 

Through PURE – The Clean Planet Trust, Seafood Choices is offsetting carbon emissions from the 

core activities of the 2010 Seafood Summit. Seafood Choices has chosen PURE as our offset 

partner due to the credibility and effectiveness of both PURE as an organization and its offset 

projects – we believe they offer real and permanent emissions reductions. 

Here are a few of PURE’s credentials that have been influential in our choosing to offset with them: 

• Emission reductions are audited and verified by the United Nations Clean Development 

Mechanism and/or European Union Emissions Trading scheme. 

• Emissions reduction projects meet the high quality international standards of the Kyoto Protocol, 

hence supports the global Kyoto process. 

• PURE offsetting meets the proposed UK Government Code of Best Practice for carbon 

offsetting. 

• PURE reduces carbon - plus smog and acid rain by offsetting carbon through renewable energy 

projects, which also reduces other pollution that would be created in conventional power 

generation. 

• PURE is fully transparent in terms of process and pricing; purchase of investment grade carbon 

credits assures quality and there is a clear audit trail. 

• PURE buys carbon credits and then cancels them from the international register –removing 

industrial "licenses to pollute." All carbon credits are bought from renewable energy and 

efficiency projects - projects that also support sustainable development in the countries in which 

they are located. 

• PURE’s projects (currently located in Brazil, China and India) ensure rapid offsetting – effective 

within 12 months. 

• PURE is a registered UK charity.

PURE’s projects: 

70 

PURE's primary focus is upon Certified Emissions Reduction (CER) credits from the UN Clean 

Development Mechanism. These are approved by the UN and also help developing countries 

'leapfrog' to the cleanest technologies available. 

Other offset schemes do not offer this same robust approach: 

• Verified Emission Reduction Credits (VERs) that invest in small-scale (often domestic) projects 

in developing countries do not remove industrial "licences to pollute" and are verified by third 

party organisations rather than through the UNFCCC. 

• Tree planting offset schemes lack accuracy and permanence; avoided emissions are preferable to 

carbon sequestration. 

Summary of PURE project characteristics compared to those of other carbon offset schemes. 

PURE – The Clean Planet 

Trust 

Effective within 12 months 

o The PURE credits that 

you buy will reduce 

emissions within one 

year of issuance. 

Verified Emissions 

Reduction Schemes 

Effective within 1-10 years 

o The small projects that 

are typical for VERs 

(example: supply energy 

efficient light bulbs and 

stoves) might be 

implemented within a 

year, but they will then 

take many more years 

to physically offset your 

carbon. 

o VER credits are not 

investment grade. 

Tree Planting 

Effective within 40-100 

years 

o If a new tree is planted, 

it might take 60 to 100 

years to remove your 

carbon. 

o If you have ‘adopted’ 

an existing tree, there is 

no additional benefit. 

You have simply paid 

for something that has 

already been planted. 

o Doubts about 

permanence – as trees 

eventually release 

carbon back into the 

atmosphere. 

Please visit www.puretrust.org.uk if you would like to find out more about PURE and their projects.

71 

Seafood Choices and Sponsorship 

Seafood Choices is working to advance the market for sustainable seafood. In doing so, we 

implement a series of innovative programs and projects—from our business-to-business 

roundtables and buyer workshops, to a first-of-its-kind sourcing directory and the annual 

Seafood Summit. 

In delivering those services and building the market for sustainable seafood, we engage a wide 

range of individuals and organizations from across the seafood sector that are looking to 

transition their operations to be more environmentally and economically sustainable. One of 

Seafood Choices’ greatest assets is its vast network of contacts and friends who hold leadership 

positions within the seafood industry. We feel it is important to ensure that the activities of 

Seafood Choices remain accessible by all stakeholders, even where a cost must be charged. This 

means that in some cases, we also look to those friends and contacts for the financial resources 

necessary to financially support those activities. Our sponsors reflect the full diversity of leaders 

in the field who are working together to find incremental solutions for a sustainable industry. 

We believe it is essential to work with a diverse range of people who can contribute to the 

dialogue and take action across all levels of the seafood industry. Importantly therefore, our 

fundraising efforts allow us to make new connections, create buy-in, and bring new partners to 

the table in pursuit of seafood sustainability. 

Seafood Summit Sponsors and Fellowships 

Without the support of a dedicated group of sponsors, institutional partners and funders, the 

Seafood Summit would not be possible in its current format. The biggest change would be the 

cost of delegate attendance, which is currently heavily subsidised to ensure the event is as 

accessible as possible. For the first time this year we invited delegates who could afford to do so 

to add a donation to their delegate fee that would cover the full cost of their attendance or more. 

We were delighted that some delegates took up this opportunity to ensure their costs were fully 

covered and we will repeat this voluntary opportunity in 2011. Additionally each year we invite 

applications for support to attend the Summit. These applications are typically open to students, 

non-profit organisations and organisations based in developing countries. For the Paris 2010 

Summit we received 77 applications from 22 countries and were able to offer some level of 

support to 25 of these. 

We hope you will join us for the next Seafood Summit in 2011 and welcome your participation 

as a sponsor or donor. Thank you.

Notes 

72

Paris and Seafood Summit 2010! - Seafood Choices Alliance

Create successful ePaper yourself

Delete template?

Save as template?