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4) Message from ITC
Collaboration from concept to reality.
6) I Collaborate, You Collaborate, We Collaborate
by Steven Heller
8) SMINBROOK/HAYE:
What's Good and What's Not
by Lewis Blackwell
12) TONIASWA/FARAEU/StMOICK:
Transforming Text
by Margaret Richardson
16) MAMA/HAYCOCK MAMA:
Creative Hedonism and High-Speed Collision
by Andrea Codrington
20) 6nrits/H0fit:
Reconcilable Differences
by Joyce Rutter Kaye
24) rEtt.A/PIANSKER:
Subversive Collaboration
by Peter Hall
26) 17 New ITC Fonts
Text by John D. Berry
34) Book Reviews
by Lewis Blackwell
42) (Re) Imagining the Book
by Steve Tomasula
MESSAGE FROM SIC
Collaboration is the theme of this issue of
U&lc. Collaboration is a concept and a pro-
cess we know well as the U&k staff works with
various designers in producing this magazine
each quarter. Our intention always is to find the
best design talent we can to create this quar-
terly. Our goal is not only to produce the best
visual and editorial product we can, but also to
have each design team effectively show the vast
range of ITC typefaces in use.
To collaborate demands negotiation from the
planning through to production, and inevitably collaboration
comes down to trust. We choose designers
whose work we think our readers would like to
see. We want U&lc to inspire through contemporary
digital design and to promote expressive typography
and a passion for type. This was the case when Johnson
& Wolverton suggested a horizontal editorial
presentation simulating a road map for the Spring
issue. The theme was interesting design projects
from around the world, and the map captured this
while incorporating intense text and display treatments
of ITC type. This issue of U&k prompted
incredible response. It was both pilloried and praised.
We were accused of creating illegible pages, or told
this was as simple to read as a map.
Collaborating with the designers Laurie Haycock
Makela and P Scott Makela at Words + Pictures for
Business + Culture in Bloomfield Hills, Michigan, for this issue allowed
us to explore the collaborative process in theory as well as in practice.
The Makelas, who teach at Cranbrook, suggested going beyond
mere documentation of the work of collaborative teams featured. The
design is influenced by the Makelas' interpretation of the double-blind
experiment used in medicine. Laurie Haycock Makela explains: "Dou-
ble-blind is the term used for the method of evaluating the effects of
a drug's course of treatment in which neither the subject nor the researcher
knows who specifically is receiving the drug treatment under
study. This concept inspired the making of this issue. Each collaborator
represented here was invited to send one image on the subject of collaboration,
knowing it would be paired with the fellow collaborator's
submission': The Makelas, along with Cranbrook student Brigid Cabry,
reassembled this artwork in their own collaborative response, collaborating
with the collaborators in a design equivalent of double-blind.
Again the use of ITC type in the design is crucial. The Makelas
designed the new ITC typeface introductions of 17 new fonts, and they
became so enamored of the new sans serif typeface, ITC Conduit by
Mark van Bronkhorst, that it is consistently featured throughout this
entire issue.
A final note on collaboration. The most consistent collaborators
we have are the U&k readers, those of you who each quarter read and
respond to U&/c. Whatever your opinion, we are always grateful to hear
from you since your correspondence proves that we sometimes inspire,
other times provoke, but definitely your response tells us that we are
not ignored.
MARGARET RKHAROSON
COVER IMAGE FRAME FROM "ADDICTIONS + MEDITATIONS;' AN AUDIOAFTERBIRTH MUSIC VIDEO CREATED BY WORDS + PICTURES FOR BUSINESS + CULTURE.
TABLE OF CONTENTS/MESSAGE FROM ITC: HEADLINE: ITC CONDUIT BOLD ITALIC, ITC FLORINDA SUBHEADS: ITC FLORINDA, ITC CONDUIT BOLD
TEXT/CREDIT: ITC CONDUIT LIGHT, LIGHT ITALIC, ITC GOLDEN COCKEREL ROMAN, ITALIC FRONT COVER: ITC FLORINDA 4
MASTHEAD: ITC FRANKLIN GOTHIC MEDIUM CONDENSED, MEDIUM CONDENSED ITALIC, DEMI CONDENSED, DEMI ITALIC
.111111
EXECUTIVE PUBLISHER:
MARK J. BATH
EDITOR/PUBLISHER: MARGARET RICHARDSON
MANAGING EDITOR: JOYCE RUTTER KAYE
CONTRIBUTING EDITORS:
PETER HALL,
KAREN S. CHAMBERS
GRAPHIC DESIGN:
WORDS + PICTURES FOR BUSINESS + CULTURE:
LAURIE HAYCOCK MAKELA, P. SCOTT MAKELA,
MIKE JACOPELLI, BRIGID CABRY
CREATIVE SERVICES DIRECTOR:
CLIVE CHIU
ART/PRODUCTION:
JAMES MONTALBANO
NICOLAS 0. SIMON
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