Exhibitor and Sponsor Guide - Software Engineering Institute

sei.cmu.edu

Exhibitor and Sponsor Guide - Software Engineering Institute

SEPG NORTH AMERICA 2009 MARCH 23–26, 2009 WWW.SEI.CMU.EDU/SEPGNA

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San Jose, California | San Jose McEnery Convention Center | March 23–26, 2009

Exhibitor and

Sponsor Guide

1,500+ attendees

110 presentations

6 technical tracks

4 days

1 location

Be there!

Participate in the Exhibit Showcase

New for 2009: Sponsor SEPG North America

www.sei.cmu.edu/sepgna


SEPG NORTH AMERICA 2009 MARCH 23–26, 2009 WWW.SEI.CMU.EDU/SEPGNA

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GROW

YOUR BUSINESS AT SEPG NORTH AMERICA 2009

As the premier conference for software and systems

professionals seeking to take their organizations to a higher

level of performance, SEPG North America is an unbeatable

venue to connect with the best potential customers, introduce

new products, reach key decision makers, and ultimately

generate new business.

For SEPG North America 2009, we offer two opportunities

for growing your business: the Exhibit Showcase and,

new for 2009, Sponsorships.

New to SEPG North America? Learn more about the 21st annual

premier conference for software and systems process management,

hosted by the Carnegie Mellon Software Engineering Institute.

To learn more about these opportunities, please contact

Una Kilberg at ukilberg@sei.cmu.edu or +1 412-268-5539.


SEPG NORTH AMERICA 2009 MARCH 23–26, 2009 WWW.SEI.CMU.EDU/SEPGNA

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5 REASONS

WHY YOU BELONG AT SEPG

SEPG North America 2009

will be held in the San Jose

McEnery Convention Center.

Located in the heart of San

Jose, the Convention Center

boasts spacious, functional,

column-free exhibit space.

1. YOU WANT TO CREATE REAL

CONNECTIONS WITH CUSTOMERS.

Each year, roughly half of our attendees make plans

to come back to the next SEPG conference the

following year. By connecting with them and their

organizations in 2009, you’ll create meaningful ties

and establish your organization as part of the SEPG

experience they’ve come to value.

2. YOU WANT TO REACH KEY

DECISION MAKERS.

Managers and directors make up more than half of

SEPG attendees. By exhibiting at or sponsoring this

conference, you’ll be ensuring that the right people

see your products and services.

4. YOU CHOOSE YOUR LOCATIONS WISELY.

So do we. San Jose, Calif., the “capital of Silicon

Valley,” is recognized around the world

for its large concentration of high-technology

engineering, computer, and microprocessor

companies. San Jose is home to the headquarters

of Adobe Systems, BEA Systems, Cisco,

eBay, and Google and also has major facilities

for Hewlett-Packard, IBM, Hitachi, and

Lockheed Martin.

5. YOU WANT TO GO BEYOND THE

EXHIBIT SHOWCASE.

By becoming an SEPG Sponsor, you’ll maximize

your visibility and brand to conference attendees.

3. YOUR CUSTOMERS ARE HERE.

The majority of SEPG attendees report that they

attend the conference to “find solutions to specific

problems” and to “keep up to date on industry

trends and issues.” Our receptive, motivated

audience is looking for process and product

solutions that you can provide.


SEPG NORTH AMERICA 2009 MARCH 23–26, 2009 WWW.SEI.CMU.EDU/SEPGNA

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CONNECT

WITH ATTENDEES

SEPG North America 2009 is an unbeatable venue to connect

with customers looking for process and product solutions

and to reach key decision makers.

Attendees By Region

Attendees By Past Attendance

Attendees By Sector

81% United States

19% International

40% First Time

60% Repeat

49% Commercial

29% Government Contractors

9% Defense Agency

9% Academic

4% Civil Agency

Attendee statistics are from SEPG North America 2008.


SEPG NORTH AMERICA 2009 MARCH 23–26, 2009 WWW.SEI.CMU.EDU/SEPGNA

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CONNECT

WITH ATTENDEES

78%

of SEPG North America 2008 attendees

said they came to the conference to stay

abreast of industry trends and to find

solutions to specific problems.

91%

of SEPG North America 2008 attendees

visited the Exhibit Showcase three times

or more, with 58% visiting five times

or more.

Accenture

Acme Process Group

Addison-Wesley

Allstate Insurance Company

American Systems Corporation

BAE Systems, Inc.

Ball Aerospace & Technologies Corporation

Bank of America Corporation

The Boeing Company

Booz Allen Hamilton, Inc.

Borland Software Corporation

ChangeBridge Consulting, Inc.

Cisco Systems, Inc.

Cincinnati Children’s Hospital Medical Center

cognence, inc.

Cyber Solutions, Inc.

Defense Contract Management Agency

Deutsche Bank AG

Federal Bureau of Investigation

Federal Reserve Bank

General Dynamics C4 Systems

General Motors Corporation

Hewlett-Packard Development Company

Honeywell International, Inc.

IBM

Intel Corporation

Integrated System Diagnostics, Inc.

JPMorgan Chase

Kasse Initiatives, LLC

KUGLER MAAG CIE

L-3 Communications

LG Electronics

Liveware, Inc.

Lockheed Martin Corporation

McKesson Corporation

Method Park America, Inc.

Microsoft Corporation

Motorola

National Aeronautics and Space Administration (NASA)

Northrop Grumman Corporation

Oracle Corporation

Perot Systems

Process Focus Management

Project Performance International

PS&J Software Six Sigma

Q/P Management Group, Inc.

Quantitative Software Management, Inc. (QSM)

r2Estimating, LLC

Raytheon Company

Science Applications International Corporation (SAIC)

Samsung Electronics

Siemens AG

Software Quality Engineering (SQE)

Tata Consultancy Services Limited

University of Pittsburgh Medical Center

U.S. Air Force

U.S. Army

U.S. Department of Defense

U.S. Department of Veterans Affairs

U.S. Navy

Volvo Car Corporation


SEPG NORTH AMERICA 2009 MARCH 23–26, 2009 WWW.SEI.CMU.EDU/SEPGNA

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EXHIBIT SHOWCASE

AT SEPG NORTH AMERICA, YOU’RE IN

GOOD COMPANY

“I would say we get 20

to 30 percent of our

business directly from

the conference each year.

And from that we also get

leads which tend to build

the rest of our business,

so it’s always very

profitable for us.”

–SEPG North America 2008 Exhibitor

Ready to reserve your spot in the

Exhibit Showcase? Visit:

sepg.wingateweb.com/us09/exhibitor/login.do.

ACE Guides

American Systems

ASTQB–American Software Testing

Qualifications Board

Auerbach Publications–Taylor & Francis Group LLC

BMC Software

Business Development Institute International

Booz Allen Hamilton

CAI’S IT Metrics and Productivity Institute

CECOM LCMC SEC

cognence, inc.

Compulink

Comskil, Inc.

Configuration Management, Inc.

Cooliemon, LLC

Cyber Solutions, Inc.

David Consulting Group

Digite, Inc.

Distributive Management

Galorath Incorporated

INCOSE Certification

International Function Point Users Group (IFPUG)

Integration Technologies Group, Inc.

International Institute for Software Process

International Systems Security

Engineering Association

ISD

KAMO Consultancy

Kasse Initiatives LLC

KUGLER MAAG CIE

Lamri Ltd.

Liveware, Inc.

Lockheed Martin

Lumark Technologies, Inc.

Method Park America, Inc.

Microsoft

Minitab, Inc.

MKS Software, Inc.

PI-21, Inc.

pragma Systems Corporation

Process Focus Management, LLC

Process MeNtOR

Project Performance International

Process Strategies, Inc.

Q/P Management Group, Inc.

QAI

Quantitative Software Management, Inc.

r2Estimating

ReleaseTEAM

Select Business Solutions

Six Sigma Advantage, Inc.

Software Engineering Services (SES)

Software Process Dynamics LLC

Software Quality Engineering

Tampa SPIN

Tata Consultancy Services

Telelogic

The EpiCenter LLC

The Center for Systems Management

The Process Group

Tietronix Software, Inc.


SEPG NORTH AMERICA 2009 MARCH 23–26, 2009 WWW.SEI.CMU.EDU/SEPGNA

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EXHIBIT SHOWCASE

GENERATE

SUPERIOR LEADS AND CUSTOMERS

Exhibit at SEPG North America 2009

and Enjoy These Benefits:

• Access to an interactive lead retrieval system,

offered by WingateWeb.

• Placement of your organization’s description

in the final program, which ensures your

organization’s message is conveyed accurately

to all SEPG North America 2009 attendees.

• Direct links to your organization’s website from

our live, online Exhibit Showcase map.

• Exhibit Showcase Grand Opening, featuring hors

d‘oeuvres and a cash bar.

• Refreshment breaks in the Exhibit Showcase,

increasing foot traffic to your exhibit space.

• Four Exhibit Showcase-only passes for exhibitors

to invite local customers to the Exhibit Hall.

• Two complimentary full-conference

registration passes.

• Additional passes for exhibit booth staff for $445

includes access to the Exhibit Hall only and all

meals, breaks, and gala reception.

• Pre- and post-conference attendee lists. (Preconference

attendee list to be provided after

early registration deadline of February 20, 2009.)

Lists will include only those attendees who have

opted in to share their information.

Exhibit Showcase Location and Schedule

The Exhibit Showcase will be located in Exhibit Hall 1

at the San Jose McEnery Convention Center.

Monday, March 23

Exhibit Showcase Grand Opening

5:00–6:30 p.m.

Tuesday, March 24

Exhibiting Hours

10:00 a.m.–4:00 p.m.

Wednesday, March 25

Exhibiting Hours

10:00 a.m.–4:00 p.m.

Thursday, March 26

Exhibiting Hours

10:00 a.m.–1:30 p.m.

Exhibit Space Rental Information

Exhibit space rental includes a preprinted 7” X 44”

sign and a standard perimeter drape (3’ high sides,

8’ high back), all installed prior to your arrival.

Exhibit space can be purchased in 10’ X 10’, 10’ X

20’, and 20’ X 20 units. Space assignments will not

be made until full payment has been received. Fees

are non-refundable.

Exhibit Costs

On or before February 20, 2009

10’ X 10’: $2,995

10’ X 20’: $5,990

20’ X 20’: $11,980

After February 20, 2009

10’ X 10’: $3,595

10’ X 20’: $7,190

20’ X 20’: $14,380

Check the availability of exhibit spaces at SEPG

North America 2009 by using our online exhibit

map at:

sepg.wingateweb.com/us09/exhibitor/reg/

boothmap/boothMap.jsp


SEPG NORTH AMERICA 2009 MARCH 23–26, 2009 WWW.SEI.CMU.EDU/SEPGNA

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SPONSORSHIP OPPORTUNITIES

STAND OUT

AS A LEADER

SEPG North America 2009 is the ideal venue

for process improvement organizations and

solutions providers to reach more of your best

target clients, raise your visibility, and ultimately

grow your business. New for 2009, we are

offerings sponsorships that will magnify your

exposure and brand.

Sponsorships provide organizations with the

highest level of visibility, with different levels

offering key opportunities like addressing

participants and having your brand on SEPG

conference materials. You already know

SEPG conferences draw your best potential

customers—now you have the opportunity to

stand out to these attendees by sponsoring

SEPG North America 2009.

CONFERENCE SPONSORSHIPS

Gold

$50,000

Silver

$35,000

Bronze

$25,000

Number Available 2 Unlimited Unlimited

Introduce Two Keynotes

Gold Sponsors will address participants and introduce

keynote speakers on Tuesday and Wednesday mornings.

Yes No No

Your Logo Displayed in Meeting Rooms

Logos will be continually scrolled on all monitors in all rooms

for all four days of the conference.

Attendee Passes

Passes are for full conference registration.

Exhibit Space (One 10’ X 10’ space)

For sponsors who desire more than one space, the cost of one

space will be deducted from their total exhibit space purchase.

Sponsorship Signage in Center

Large, vertical signage with sponsors’ logos will be prominently

displayed during all four days of the conference.

Yes Yes No

5 4 2

Yes Yes Yes

Yes Yes Yes

Your Logo on Conference Website

Sponsors’ logos will appear prominently on the SEPG

North America 2009 website.

Your Logo on Conference Program

Sponsors’ logos will appear prominently in the final program

of SEPG North America 2009.

SEPG Conference Logo for Your Website

SEPG logo will be sent to sponsors for inclusion on sponsors’ websites.

Yes Yes Yes

Yes Yes Yes

Yes Yes Yes


SEPG NORTH AMERICA 2009 MARCH 23–26, 2009 WWW.SEI.CMU.EDU/SEPGNA

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SPONSORSHIP OPPORTUNITIES

STAND OUT

AS A LEADER

SUPPORTING SPONSORSHIPS

Water Bottles

Sponsor logo will be placed on water bottles given out to all

attendees, or sponsor may provide bottles.

Number

Available

Sponsor

Level

CoSponsor

Level

1 at Sponsor Level $10,000 Not

available

Logo

Placement

On bottles

and signage

Internet Café

Located in the Exhibit Hall, the Cafe is free for all attendees

during the Exhibit Hall hours and is widely used.

Exhibitor Lounge

New for 2009, the Exhibitor Lounge will be a private area

in which exhibitors may hold meetings with clients.

Exhibit Hall Breaks

All breaks throughout the conference will be held in the

Exhibit Hall, with refreshments for attendees provided.

1 at Sponsor Level,

Unlimited at

CoSponsor Level

1 at Sponsor Level,

unlimited at

CoSponsor Level

5 at Sponsor Level,

unlimited at

CoSponsor Level

$10,000 $3,000 On screen saver

and signage

$8,000 $3,000 Signage throughout

Exhibit Hall

$5,000 $1,500 Signage throughout

Exhibit Hall and logo

on beverage napkins

Lanyards

Sponsor logo will be placed on lanyards given out to all

attendees, or sponsor may provide lanyards.

Pens

Sponsor logo will be placed on pens given out to all

attendees, or sponsor may provide pens.

1 $4,000 Not

available

1 $2,000 Not

available

Logo on lanyard

or can supply own

Logo on pen or

can supply own

All Supporting Sponsors will be acknowledged in the final conference program.


SEPG NORTH AMERICA 2009 MARCH 23–26, 2009 WWW.SEI.CMU.EDU/SEPGNA

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ABOUT

SEPG NORTH AMERICA

The SEPG Conference Series provides a destination for software and systems professionals interested in

getting their organizations, their teams, and themselves to perform at a higher level. With a strategic focus of

bringing the latest experiences, methods, and results in process capability to professionals around the world,

the SEI hosts SEPG conferences in North America and Europe and co-hosts SEPG conferences in Latin America

and Australia, with an expansion of the Australia conference planned for Asia-Pacific in 2009.

The SEPG North America Conference is the

original SEPG Conference. Started in 1988 as a

small workshop, SEPG North America has grown

into the premier conference for software and

systems professionals in government, industry, and

academia. Each year, SEPG North America attracts

more than 1,500 attendees from around the world

to learn, network, and share ideas.

The SEPG Conference Series focuses on:

• Building quality products on cost and

on schedule.

• Establishing and maintaining continuous

improvement efforts.

• Strategically aligning organizations with

industry leaders.

By exhibiting at or sponsoring this event, you’ll

be joining the many organizations that have

discovered the key to attracting and retaining

customers: SEPG.

Learn more about becoming an Exhibitor

or Sponsor by contacting Una Kilberg at

ukilberg@sei.cmu.edu or +1 412-268-5539.

To reserve your booth in the Exhibit

Showcase, visit

http://sepg.wingateweb.com/us09/exhibitor/

login.do

Many SEPG attendees arrive at our conferences

searching for process and systems solutions.

Make sure the solutions they leave with are yours.

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