Preliminary Program - Software Engineering Institute

Preliminary Program - Software Engineering Institute



Munich, Germany | June 10-13, 2008



Welcome 3

Why Attend 4

Schedule Overview 5

Keynote Speakers 6

Who Should Attend 11

About Munich 12

Registration Information 13

Hotel Information 14

Travel 15

Pre-Conference Courses

and Education 16

Exhibits and Sponsorship 17

List of 2007 Participating

Companies 18


Greetings to the European Process Community,

As you may know, the SEI has broadened its SEPG SM Conference

Series to include SEPG Europe. We thank Lorna and Tony

Elkington of the ESPI Foundation for their vision, leadership, and

commitment to the predecessor event, the European SEPG, an

outstanding conference since 1996. Now that SEPG Europe is

under the SEI banner, we intend to maintain a commitment to

an expanding European process community and to continue

to offer a relevant and forward-looking event for you. On the

other hand, we have made one significant change as this year’s

conference will be held in Munich, Germany. In future years,

we plan to host it at other European venues.

While we plan to maintain all of the aspects of European SEPG

that have made it a success, we are also heralding in new and

exciting enhancements to the conference program such as a boot

camp the day before the conference begins. In short, SEI experts

will lead a three-hour crash course geared toward those new to

the world of process improvement. It is designed to help you get

the most out of SEPG Europe.

More than 200 abstracts have been submitted to the conference,

and we think that the caliber of the accepted presentations will

reach the high standard that attendees have come to expect. We

are impressed by the creativity, professionalism, and impact that

our presenters, exhibitors, and partners bring to the conference

as well as to businesses and organizations around the world. It is

an event for people in our dynamic profession to come together

to learn, share, and take advantage of the process performance

progress that they and others are making.

That profession focuses on transformation: We help people and

organizations transform themselves, their businesses, and the

products and services that they acquire and provide across diverse

markets. Our impact is far reaching because software and systems

affect everything, and our customers are everywhere. SEPG Europe

2008 is your opportunity to connect and learn along with our peers

and our community, and Munich, Germany will be a great location

to do this. Once again it is our privilege and honor to be your

conference chairs for this powerful event. We hope to see you in

Munich June 10–13.

Bill Peterson

SEPG Europe Conference Chair

Director, Software Engineering

Process Management Program

Pat Kirwan

SEPG Europe Conference Vice-Chair

Senior Member of the Technical Staff

Munich, Germany | June 10-13, 2008 3



The “whys” of SEPG Europe are so simple:


At SEPG Europe, we’ll match problems with solutions. Learn about the latest

trends in multi-model development, return on investment, and measurement

techniques in the fields of performance improvement and process

management. Take your organization to the next level.


At SEPG Europe, we are not only assembling the leading experts and

practitioners working in software and systems acquisition and development

processes today, but also a community of hundreds of process improvement

practitioners in academia, government, and industry dedicated to creating an

environment where every attendee can share and learn from each other.


Meet with dozens of exhibitors who lead the European and international

markets and stand at the forefront of process improvement. Every year at

SEPG Europe, global organizations connect to share ideas, strategies, and

lessons-learned in the worldwide movement toward higher maturity.


With more than 200 submissions for SEPG Europe, a collection of top-tier

panels, presentations, poster sessions, interactive workshops, and tutorials

will bring you the very latest developments, research, and thinking to help

you design the future, today. 4





Monday, June 9 Tuesday, June 10 Wednesday, June 11 Thursday, June 12 Friday, June 13

08.00 Continental Breakfast

TSP Executive Strategy Seminar

(08.30–17.00) *

Exhibit Hours


Exhibit Hours


Exhibit Hours


CMMI for Acquisition Supplement for 09.00–12.30 Tutorials and Workshops Tutorials and Workshops Keynotes and Presentations Keynotes and Presentations

Introduction to CMMI Version 1.2

(08.30–17.00) *

Lunch 12.30 Lunch

BootCamp (complimentary)


14.00–17.30 Tutorials and Workshops Tutorials and Workshops Presentations Presentations and

Q&A: Experts Panel



Exhibit Hall Grand Opening




SEI Technical Review


SEI Partner Meeting


Gala Dinner


* Separate registration and fee from the conference required, please see page 16 for details.

Munich, Germany | June 10-13, 2008 5



Reinhold E. Achatz Siemens

Wolfgang Grimm Bosch

Watts Humphrey SEI

Markus Moll Credit Suisse 6

Reinhold E. Achatz

Siemens Corporate Research

and Technologies

Following his completion of electrical engineering studies, at the

University of Erlangen-Nürnberg, Reinhold Achatz joined Siemens

Automation, in 1980, as a software engineer. He held numerous

management positions, including head of development for industrial

automation systems (SIMATIC) before being named division president

for the A&D Systems and Software Division, in 1998 (in addition to his

development position).

In 2000, he joined Siemens Energy and Automation as vice president

and served as a member of the Executive Committee of SE&A. Based

in Atlanta, Georgia, he was responsible for Siemens’ US industrial

automation and software business.

He was appointed vice president for Software and Engineering

at Siemens Corporate Technology, in Munich, in 2002, with the

responsibility of the Siemens’ software and engineering strategy and

for the Siemens’ worldwide Software Initiative, which contributes

significantly to the Siemens’ software strategy.

As of October 2006, he was appointed Corporate Vice President of

Corporate Technology, as well as head of Siemens Corporate Research

and Technologies.

Currently, he is responsible for the global research activities of Siemens

in the area of Materials & Microsystems, Power & Sensor Systems,

Production Processes, Information & Communications and Software

& Engineering.

Mr. Achatz is a member of the Siemens’ Innovation Steering Committee.

Since 1995, he has been a board member and vice president of the OPC

Foundation. In addition, he is a board member and vice chairman of the

EU’s NESSI Technology platform.

Mr. Achatz is also a member of the Fraunhofer Institute’s Board of

Trustees on Experimental Software Engineering (IESE), in Kaiserslautern,

Germany. He is Siemens Ambassador for the Technical University

Kaiserslautern, the University of Saarland located in Saarbrücken,

the Techniscal University Ilmenau, and the Johannes Kepler University

in Linz, Austria. In November 2007, he was elected as Vice

Chairman of Münchner Kreis, Supranational Association for

Communications Research.

Munich, Germany | June 10-13, 2008 7

Wolfgang Grimm was born in 1963. After a study of electrical

engineering at the University of Karlsruhe, he joined the BOSCH

Group in 1989 as a software engineer. He held several positions as

software architect, project manager, and line manager in software

and systems development.

In 2002 he joined the BOSCH Engineering GmbH, a engineering service

provider within the BOSCH Group. At BEG he is responsible for the

CMMI program and company wide quality management. Besides that he

leads an inhouse consultancy team, which supports the BOSCH Group

and its partners with quality methods and process consultancy.

Wolfgang Grimm


Wolfgang Grimm has been the manager of Bosch Engineering GmbH

(BEG) since 2002, providing process consulting, quality management

methods, and project management for the Bosch Group and its partners.

He has held numerous positions in software architecture, as well as in

project and line management in software and systems development.

At BEG, he is responsible for implementing the CMMI program, which

includes two major CMMI projects, and for company-wide quality

management. His experience with embedded software includes

architecture, design of real-time systems, and engine control unit

(ECU) resource management. As a project manager, he was responsible

for the development of an entirely new generation of engine

management systems.

Mr. Grimm has a degree in electrical engineering from the University

of Karlsruhe and holds several patents in the field of real-time

programming. He is married with two children. 8

Watts Humphrey

Founder, Software Process

Program of the Carnegie

Mellon ® Software Engineering

Institute (SEI).

Watts Humphrey, founder of the Carnegie Mellon ® Software

Engineering Institute’s (SEI) Software Process Program and winner of

the National Medal of Technology – the highest honor awarded by the

president of the United States to America’s leading innovators – will

keynote the SEPG Europe 2008 Conference.

Humphrey, a senior fellow at the SEI and primary author of the SEI’s

Software Process Maturity Model, said his keynote address will focus

on his latest research in knowledge work and its impact on software


“In particular, knowledge work explores what it takes to make projects

successful for all the stakeholders,” explained Humphrey, who joined

the SEI in 1986 after a distinguished career at IBM. Knowledge work,

added Humphrey, will be a critical component in the advancing software

industry. And while countries like India and Mexico are well along in

embracing knowledge work, few if any European organizations have

even taken the first steps to introduce such methods. The foundation of

knowledge work is the recognition that the development teams must be

an active part of the management system. This requires a trusting and

collaborative management style, Humphrey said.

“While your hands may be involved, the true product of knowledge

work is concepts, ideas, and designs and not the devices, machines, or

things that may ultimately be produced from these knowledge products.

The knowledge worker is most productive when he or she is exploring

complex problems, defining and refining concepts, and working with

other creative people. This is challenging work, and it requires a very

special kind of management,” Humphrey says.

According to Humphrey, the term “knowledge work” originated with

Peter Drucker, a native Austrian who earned a doctorate in international

law in Germany, and wrote 39 books, many of which deal with the

impact of management practices and principles on organizations.

Prior to joining the SEI, Humphrey spent 27 years with IBM where

he was Director of Programming Quality and Process, Director of

Programming, and Vice President of Technical Development. He also

managed all of IBM’s commercial software development, including the

first 19 releases of OS/360.

At the SEI, he introduced the concepts of Software Process Assessment

and Software Capability Evaluation and led development of the Personal

Software Process SM (PSP) SM and the Team Software Process SM (TSP) SM .

Humphrey holds graduate degrees in physics from the Illinois Institute

of Technology and in business administration from the University

of Chicago. He is an SEI Fellow, a member of the Association for

Computing Machinery (ACM), an IEEE Fellow, and a past member of

the Malcolm Baldrige National Quality Award Board of Examiners.

His publications include many technical papers and 11 books. Some

of his recent books are Managing Technical People (1996), Winning

With Software: An Executive Strategy (2001), PSP: A Self-Improvement

Process for Software Engineers (2005), TSP: Leading a Development

Team (2006), and TSP, Coaching Development Teams (2006). He holds

five U.S. patents.

He was awarded the 1993 Aerospace Software Engineering Award

presented by the American Institute of Aeronautics and Astronautics

and an honorary Ph.D. in software engineering by Embry-Riddle

Aeronautical University in 1998. In 2000, the Watts Humphrey Software

Quality Institute in Chennai, India, was named in his honor, and the

Boeing Corporation presented him with an award for innovation and

leadership in software process improvement. In 2005, at the White

House, President George W. Bush awarded Humphrey the National

Medal of Technology.

Munich, Germany | June 10-13, 2008 9

Markus Moll

Chairman of the Department

of Global Development

Services & Change Initiatives

(Credit Suisse)

Markus Moll, born in 1964, graduated from the University of St. Gall in

1984 (lic. oec.), completed an Executive MBA in 2000, and the Advanced

Management Program at Harvard Business School Boston in 2007. He

has been at Credit Suisse since 1990.

The Information Technology of Credit Suisse reports directly to the

CEO and is organized according to the business lines (Private Banking,

Investment Banking, Asset Management, Corporate Services and

Infrastructure). The business area IT Private Banking is responsible

for the worldwide development and support of all applications for

the Private Banking business of Credit Suisse. In this area, Markus

Moll headed the department Core, Retail & Corporate Banking

Application Development before he took over the department of Global

Development Services & Change Initiatives.

Key tasks of the department Global Development Services & Change



• Development and documentation of CMMI compliant

development processes

• 2007 CMMI ML2 certified as one of the first large companies

in Switzerland


• Providing development and test environments with both

offshore and onsite access

• Providing legally compliant, synthetic test data for extensive

functional and application testing

Strategic setup for the areas

• Internal consulting

• Sourcing / offshoring

Software Engineering

• Quality Management

• Process Management

• Provide, develop, deploy and promote concepts, methods and tools.

Strategic Workforce Management

• Promotion and development of the employees and recruiting of IT

professionals and qualified trainees

• Communication and PR work to internal and external stakeholders

For many years, Markus Moll worked in project management in the IT

area of the bank. The responsibility and the size of the unit steadily

increased. One of the objectives now is to acquire concepts, methods,

tools and ideas on how to lead, manage and further develop a unit.

The finance industry finds itself in a large and rapidly changing

environment. More demanding and better informed clients, declining

margins, globalization, increasing competition as well as regulatory

requirements require the development of new strategies, services

and products. With the department Global Development Services and

Change Initiatives, Markus Moll contributes to the goal of Credit Suisse

to become the premier IT organization in our industry. 10



Are you interested and involved in improving the performance of your


Do you want to network with other pioneers in the international market

who have made successful investments in performance improvement

through process capability?

Are you interested in learning how to leverage your investment in

multiple process improvement models like CMMI, SPICE, and ITIL?

Do you want the latest on development, supply chain management,

service delivery, high maturity, maintenance, measurement, and

management best-practices?

Are you a . . .

Software or Systems Engineer or Developer

Software or Systems Engineering or Development Manager

Software or Systems Acquisition Manager or

Contracts Specialist

• Member of a Supply Change Management Team

• Member of a Service Delivery Team

• Professional Program or Project Manager

• Auditor or Lead Appraiser

• Process Engineer

• Quality and Test Engineer

• Process Improvement Consultant or Analyst

• Member of an Engineering Process Group

• Process Researcher or Instructor

Attend SEPG Europe 2008 and design the future, today.

Munich, Germany | June 10-13, 2008 11


While you are in Munich for SEPG Europe 2008, you will also be in town for

the celebration of the Bavarian state capital’s 850th anniversary. A series of

festivities—including music, street performances, and refreshments—have

been planned to commemorate this milestone of Germany’s third largest city.

The SEPG Europe conference site and hotel is also located right near the

Englischer Garten, one of the largest city parks in Europe—even bigger

than London’s Hyde Park or New York City’s Central Park.

While Munich has become famous for the Oktoberfest, the Hofbrauhaus, and the

Olympic grounds, the city also has a well-deserved reputation as a cultural center

in the European community. Munich is home to 70 art galleries and more than 42

museums—including the Pinakothek der Moderne, which is one of the world’s

largest collections of 20th and 21st century art.

For more information, please visit the Munich Tourist Office website: 12



How much does it cost to attend the SEPG Europe


The early-bird discounts will apply through May 2, 2008.


May 2, 2008


May 2, 2008

Standard - All 4 Days $2,495.00 $2,695.00

Standard - Any 2 Days $1,795.00 $1,995.00

SEI Member - All 4 Days $2,295.00 $2,495.00

SEI Member - Any 2 Days $1,695.00 $1,895.00

Boot Camp Complimentary Complimentary

How do I register?

Simply visit the SEPG Europe 2008 secure registration web site:

The online registration site works with Internet Explorer and

Netscape V6 or above. If you encounter problems registering

online, please contact WingateWeb toll free at +1-866-902-5794

(or Toll Free in the US +1-801-494-0295) or send a message to

What types of registration are available?

Full conference registration is valid for all four days of SEPG Europe.

It provides access to the tutorials, technical sessions, keynote

addresses, and meals for each day—continental breakfasts,

lunches, and breaks. It also provides access to the Exhibit

Showcase, the Grand Opening Reception, and the general Gala


A two-day registration is valid for any two days of SEPG Europe that

you select. It provides access to the tutorials, technical sessions,

keynote addresses, and meals that occur on the days that you

specifically register for—continental breakfast, lunch, and breaks. It

provides access to the Exhibit Showcase and to the Grand Opening

Reception and the general Gala Dinner only if you are registered on

the days of those respectively.

Is there a dress code for SEPG Europe 2008?

We recommend that attendees should dress in business casual

attire for the conference. To maximize your personal comfort, we

do recommend that you consider wearing layers and/or sweaters.

This will allow you to adjust to any varying conditions in Munich

and in the conference meeting rooms.

Are meals included with the conference fee?

Yes–Continental breakfast, lunch, and refreshment breaks are

provided on each day for which you are registered for

the conference.

Receptions—including the Exhibit Showcase Grand Opening and

Gala Dinner—are also included.

These questions and more are answered on our FAQ page:

Munich, Germany | June 10-13, 2008 13



Hilton Munich Park

Am Tucherpark 7

80538 München

Amtsgericht München HRB 47920

When making reservations, please identify yourself as a

participant in SEPG Europe 2008 to qualify for the group guest

room rate of 256 Euros, based on availability.

Phone: +49 89 38450

Fax: +49 89 3845 2555



Group Rate Dates: June 8–June 15, 2008

Cancellation Policy: 24 hours prior to arrival to avoid penalties

Deadline for booking Group Rate: May 8, 2008

(Deposit: One-night deposit required at time of booking) 14


If you have a question that isn’t

answered here, please don’t

hesitate to contact our Customer

Relations team at

SEI Customer Relations


Fax: +1-412-268-6257

Arriving by Air

Located in southeastern Germany, Munich is

easy to reach by car, plane, or train. The Munich

International Airport was voted “Best Airport in

Europe” and 4th Best Airport Worldwide in the

Skytrax survey. Visit the airport website at

for more detail about clearing customs and other


Arriving by Train

Munich’s train station, Hauptbahnhof, is located

in the town center, approximately 2 km from the

central square Marienplatz. More than 800 longdistance

trains and regional trains arrive and depart

every day, and there are immediate connections to

all urban trains, called S-Bahns, underground lines

U1,U2,U3,U4,U5, trams and buses. You will find taxi

stands at all exits of the main station.

Arriving by Car

There are major motorways leading to Munich from

all directions. The A9 coming from the north leads

directly into the city centre. If you’re coming from

the East, the A92 leads you into Munich.

The southeast is connected to the capital by the

A8 from Salzburg, the southwest via the A96.

Coming from the west, you can either take A8 from

Stuttgart or the A95 from Lindau.

Apart from the A95 and the A96, all these

motorways are connected by the motorway bypass

A99, an almost complete circle around the city.

For more information about traffic rules, parking,

and other motoring information, visit the

city of Munich’s rules for driving in Munich at


Ground Transportation

There are a variety of options for getting around

while in Munich. Public transportation options are

plentiful and easy to use. For more details, visit the

MVV website at


Airport Shuttle

The Lufthansa Airport Bus is a quick, inexpensive

and comfortable way to get from the airport to

the city and back. Buses depart at convenient

20-minute intervals from the terminals and at the

central area at the airport. To check timetables

or purchase tickets, visit the Munich bus service

website at


Munich, Germany | June 10-13, 2008 15



Process Boot Camp

Free to SEPG Europe conference attendees, this three-hour

crash course, geared to those who are new to the world

of process improvement, is designed to help you lay the

foundations for your conference experience. You don’t have

to be registered for the conference to attend this free event,

which includes presentations by members of the SEI technical

staff and the process improvement community.

TSP Executive Seminar

This one-day introductory course for software executives and

middle managers covers the key concepts and principles of

the Team Software Process SM (TSP SM ) and Personal Software

Process SM (PSP SM ) from a management perspective. The

purpose of the course is to provide the foundation that

managers need to begin to introduce and apply the TSP in their


CMMI Acquisition Supplemental Course

This one-day course introduces acquisition managers and

practitioners, appraisal team members, and process group

(e.g., SEPG, EPG) members to CMMI ® fundamental concepts

related to acquisition. CMMI for Acquisition (CMMI-ACQ) is a

CMMI model designed for use in managing a supply chain by

those who acquire, procure, or otherwise select and purchase

products and services for business purposes.

You can register for Process Boot Camp when you register

to attend SEPG Europe. Follow the link to


to register for the conference and Process Boot Camp.

To register for the TSP Executive Seminar, go to

and follow the instructions for the course registration.

To register for the CMMI Acquisition Supplemental Course,

go to

and follow the instructions for the course registration.

Space is limited for all of these special pre-conference events,

so be sure to secure your place early.

Attendance in this course requires a separate registration

and fee from the conference. You do not need to attend the

conference to register for this course. 16

Exhibits AND


Showcase your organization at SEPG Europe 2008 as an

Exhibitor or Sponsor, and get involved in a conference

experience that will promote your organization to process

improvement leaders from around the globe.

Conference Sponsorships are the most prestigious way to

support SEPG Europe and showcase your organization’s

leadership in the European process community. To learn

more about becoming a conference Sponsor, please contact

Jay Douglass at or +1-412-268-6834.

Exhibit at SEPG Europe and get valuable, one-on-one time

with the decision makers in organizations that define the

future of process improvement. All exhibit spaces are four

square meters. To learn more about becoming an Exhibitor,

please contact Una Kilberg at or

+1-412-268-5539 and visit the Exhibitors web site at

Opportunities for both Exhibitor and Sponsor levels are

limited, so secure your space as soon as possible!


Munich, Germany | June 10-13, 2008 17

LIST OF 2007


“Come to Munich and join companies, agencies, and organizations such

as the ones that were represented at the 2007 conference.”

Aerosystems Int’l. Ltd.

Eurocopter GmbH


Vestas Wind Systems A/S



Robert Bosch


BAE Systems


Sennheiser Electronic




Siemens AG




SimCorp Danmark A/S

BNP Paribas




KPN Telecom B.V.


BT Global Services

Caja de Madrid


DB Systems GmbH


Logica CMG

Meteksan Sistem A.S


Oxford Semiconductor Ltd.


Tele Sistemi Ferroviara





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