Munich, Germany | June 10-13, 2008
Why Attend 4
Schedule Overview 5
Keynote Speakers 6
Who Should Attend 11
About Munich 12
Registration Information 13
Hotel Information 14
and Education 16
Exhibits and Sponsorship 17
List of 2007 Participating
Greetings to the European Process Community,
As you may know, the SEI has broadened its SEPG SM Conference
Series to include SEPG Europe. We thank Lorna and Tony
Elkington of the ESPI Foundation for their vision, leadership, and
commitment to the predecessor event, the European SEPG, an
outstanding conference since 1996. Now that SEPG Europe is
under the SEI banner, we intend to maintain a commitment to
an expanding European process community and to continue
to offer a relevant and forward-looking event for you. On the
other hand, we have made one significant change as this year’s
conference will be held in Munich, Germany. In future years,
we plan to host it at other European venues.
While we plan to maintain all of the aspects of European SEPG
that have made it a success, we are also heralding in new and
exciting enhancements to the conference program such as a boot
camp the day before the conference begins. In short, SEI experts
will lead a three-hour crash course geared toward those new to
the world of process improvement. It is designed to help you get
the most out of SEPG Europe.
More than 200 abstracts have been submitted to the conference,
and we think that the caliber of the accepted presentations will
reach the high standard that attendees have come to expect. We
are impressed by the creativity, professionalism, and impact that
our presenters, exhibitors, and partners bring to the conference
as well as to businesses and organizations around the world. It is
an event for people in our dynamic profession to come together
to learn, share, and take advantage of the process performance
progress that they and others are making.
That profession focuses on transformation: We help people and
organizations transform themselves, their businesses, and the
products and services that they acquire and provide across diverse
markets. Our impact is far reaching because software and systems
affect everything, and our customers are everywhere. SEPG Europe
2008 is your opportunity to connect and learn along with our peers
and our community, and Munich, Germany will be a great location
to do this. Once again it is our privilege and honor to be your
conference chairs for this powerful event. We hope to see you in
Munich June 10–13.
SEPG Europe Conference Chair
Director, Software Engineering
Process Management Program
SEPG Europe Conference Vice-Chair
Senior Member of the Technical Staff
Munich, Germany | June 10-13, 2008 3
The “whys” of SEPG Europe are so simple:
At SEPG Europe, we’ll match problems with solutions. Learn about the latest
trends in multi-model development, return on investment, and measurement
techniques in the fields of performance improvement and process
management. Take your organization to the next level.
At SEPG Europe, we are not only assembling the leading experts and
practitioners working in software and systems acquisition and development
processes today, but also a community of hundreds of process improvement
practitioners in academia, government, and industry dedicated to creating an
environment where every attendee can share and learn from each other.
Meet with dozens of exhibitors who lead the European and international
markets and stand at the forefront of process improvement. Every year at
SEPG Europe, global organizations connect to share ideas, strategies, and
lessons-learned in the worldwide movement toward higher maturity.
With more than 200 submissions for SEPG Europe, a collection of top-tier
panels, presentations, poster sessions, interactive workshops, and tutorials
will bring you the very latest developments, research, and thinking to help
you design the future, today.
PRE CONFERENCE COURSES
DAY 1 DAY 2 DAY 3 DAY 4
Monday, June 9 Tuesday, June 10 Wednesday, June 11 Thursday, June 12 Friday, June 13
08.00 Continental Breakfast
TSP Executive Strategy Seminar
CMMI for Acquisition Supplement for 09.00–12.30 Tutorials and Workshops Tutorials and Workshops Keynotes and Presentations Keynotes and Presentations
Introduction to CMMI Version 1.2
Lunch 12.30 Lunch
14.00–17.30 Tutorials and Workshops Tutorials and Workshops Presentations Presentations and
Q&A: Experts Panel
Exhibit Hall Grand Opening
SEI Technical Review
SEI Partner Meeting
* Separate registration and fee from the conference required, please see page 16 for details.
Munich, Germany | June 10-13, 2008 5
Reinhold E. Achatz Siemens
Wolfgang Grimm Bosch
Watts Humphrey SEI
Markus Moll Credit Suisse
Reinhold E. Achatz
Siemens Corporate Research
Following his completion of electrical engineering studies, at the
University of Erlangen-Nürnberg, Reinhold Achatz joined Siemens
Automation, in 1980, as a software engineer. He held numerous
management positions, including head of development for industrial
automation systems (SIMATIC) before being named division president
for the A&D Systems and Software Division, in 1998 (in addition to his
In 2000, he joined Siemens Energy and Automation as vice president
and served as a member of the Executive Committee of SE&A. Based
in Atlanta, Georgia, he was responsible for Siemens’ US industrial
automation and software business.
He was appointed vice president for Software and Engineering
at Siemens Corporate Technology, in Munich, in 2002, with the
responsibility of the Siemens’ software and engineering strategy and
for the Siemens’ worldwide Software Initiative, which contributes
significantly to the Siemens’ software strategy.
As of October 2006, he was appointed Corporate Vice President of
Corporate Technology, as well as head of Siemens Corporate Research
Currently, he is responsible for the global research activities of Siemens
in the area of Materials & Microsystems, Power & Sensor Systems,
Production Processes, Information & Communications and Software
Mr. Achatz is a member of the Siemens’ Innovation Steering Committee.
Since 1995, he has been a board member and vice president of the OPC
Foundation. In addition, he is a board member and vice chairman of the
EU’s NESSI Technology platform.
Mr. Achatz is also a member of the Fraunhofer Institute’s Board of
Trustees on Experimental Software Engineering (IESE), in Kaiserslautern,
Germany. He is Siemens Ambassador for the Technical University
Kaiserslautern, the University of Saarland located in Saarbrücken,
the Techniscal University Ilmenau, and the Johannes Kepler University
in Linz, Austria. In November 2007, he was elected as Vice
Chairman of Münchner Kreis, Supranational Association for
Munich, Germany | June 10-13, 2008 7
Wolfgang Grimm was born in 1963. After a study of electrical
engineering at the University of Karlsruhe, he joined the BOSCH
Group in 1989 as a software engineer. He held several positions as
software architect, project manager, and line manager in software
and systems development.
In 2002 he joined the BOSCH Engineering GmbH, a engineering service
provider within the BOSCH Group. At BEG he is responsible for the
CMMI program and company wide quality management. Besides that he
leads an inhouse consultancy team, which supports the BOSCH Group
and its partners with quality methods and process consultancy.
Wolfgang Grimm has been the manager of Bosch Engineering GmbH
(BEG) since 2002, providing process consulting, quality management
methods, and project management for the Bosch Group and its partners.
He has held numerous positions in software architecture, as well as in
project and line management in software and systems development.
At BEG, he is responsible for implementing the CMMI program, which
includes two major CMMI projects, and for company-wide quality
management. His experience with embedded software includes
architecture, design of real-time systems, and engine control unit
(ECU) resource management. As a project manager, he was responsible
for the development of an entirely new generation of engine
Mr. Grimm has a degree in electrical engineering from the University
of Karlsruhe and holds several patents in the field of real-time
programming. He is married with two children.
Founder, Software Process
Program of the Carnegie
Mellon ® Software Engineering
Watts Humphrey, founder of the Carnegie Mellon ® Software
Engineering Institute’s (SEI) Software Process Program and winner of
the National Medal of Technology – the highest honor awarded by the
president of the United States to America’s leading innovators – will
keynote the SEPG Europe 2008 Conference.
Humphrey, a senior fellow at the SEI and primary author of the SEI’s
Software Process Maturity Model, said his keynote address will focus
on his latest research in knowledge work and its impact on software
“In particular, knowledge work explores what it takes to make projects
successful for all the stakeholders,” explained Humphrey, who joined
the SEI in 1986 after a distinguished career at IBM. Knowledge work,
added Humphrey, will be a critical component in the advancing software
industry. And while countries like India and Mexico are well along in
embracing knowledge work, few if any European organizations have
even taken the first steps to introduce such methods. The foundation of
knowledge work is the recognition that the development teams must be
an active part of the management system. This requires a trusting and
collaborative management style, Humphrey said.
“While your hands may be involved, the true product of knowledge
work is concepts, ideas, and designs and not the devices, machines, or
things that may ultimately be produced from these knowledge products.
The knowledge worker is most productive when he or she is exploring
complex problems, defining and refining concepts, and working with
other creative people. This is challenging work, and it requires a very
special kind of management,” Humphrey says.
According to Humphrey, the term “knowledge work” originated with
Peter Drucker, a native Austrian who earned a doctorate in international
law in Germany, and wrote 39 books, many of which deal with the
impact of management practices and principles on organizations.
Prior to joining the SEI, Humphrey spent 27 years with IBM where
he was Director of Programming Quality and Process, Director of
Programming, and Vice President of Technical Development. He also
managed all of IBM’s commercial software development, including the
first 19 releases of OS/360.
At the SEI, he introduced the concepts of Software Process Assessment
and Software Capability Evaluation and led development of the Personal
Software Process SM (PSP) SM and the Team Software Process SM (TSP) SM .
Humphrey holds graduate degrees in physics from the Illinois Institute
of Technology and in business administration from the University
of Chicago. He is an SEI Fellow, a member of the Association for
Computing Machinery (ACM), an IEEE Fellow, and a past member of
the Malcolm Baldrige National Quality Award Board of Examiners.
His publications include many technical papers and 11 books. Some
of his recent books are Managing Technical People (1996), Winning
With Software: An Executive Strategy (2001), PSP: A Self-Improvement
Process for Software Engineers (2005), TSP: Leading a Development
Team (2006), and TSP, Coaching Development Teams (2006). He holds
five U.S. patents.
He was awarded the 1993 Aerospace Software Engineering Award
presented by the American Institute of Aeronautics and Astronautics
and an honorary Ph.D. in software engineering by Embry-Riddle
Aeronautical University in 1998. In 2000, the Watts Humphrey Software
Quality Institute in Chennai, India, was named in his honor, and the
Boeing Corporation presented him with an award for innovation and
leadership in software process improvement. In 2005, at the White
House, President George W. Bush awarded Humphrey the National
Medal of Technology.
Munich, Germany | June 10-13, 2008 9
Chairman of the Department
of Global Development
Services & Change Initiatives
Markus Moll, born in 1964, graduated from the University of St. Gall in
1984 (lic. oec.), completed an Executive MBA in 2000, and the Advanced
Management Program at Harvard Business School Boston in 2007. He
has been at Credit Suisse since 1990.
The Information Technology of Credit Suisse reports directly to the
CEO and is organized according to the business lines (Private Banking,
Investment Banking, Asset Management, Corporate Services and
Infrastructure). The business area IT Private Banking is responsible
for the worldwide development and support of all applications for
the Private Banking business of Credit Suisse. In this area, Markus
Moll headed the department Core, Retail & Corporate Banking
Application Development before he took over the department of Global
Development Services & Change Initiatives.
Key tasks of the department Global Development Services & Change
• Development and documentation of CMMI compliant
• 2007 CMMI ML2 certified as one of the first large companies
• Providing development and test environments with both
offshore and onsite access
• Providing legally compliant, synthetic test data for extensive
functional and application testing
Strategic setup for the areas
• Internal consulting
• Sourcing / offshoring
• Software Engineering
• Quality Management
• Process Management
• Provide, develop, deploy and promote concepts, methods and tools.
Strategic Workforce Management
• Promotion and development of the employees and recruiting of IT
professionals and qualified trainees
• Communication and PR work to internal and external stakeholders
For many years, Markus Moll worked in project management in the IT
area of the bank. The responsibility and the size of the unit steadily
increased. One of the objectives now is to acquire concepts, methods,
tools and ideas on how to lead, manage and further develop a unit.
The finance industry finds itself in a large and rapidly changing
environment. More demanding and better informed clients, declining
margins, globalization, increasing competition as well as regulatory
requirements require the development of new strategies, services
and products. With the department Global Development Services and
Change Initiatives, Markus Moll contributes to the goal of Credit Suisse
to become the premier IT organization in our industry.
Are you interested and involved in improving the performance of your
Do you want to network with other pioneers in the international market
who have made successful investments in performance improvement
through process capability?
Are you interested in learning how to leverage your investment in
multiple process improvement models like CMMI, SPICE, and ITIL?
Do you want the latest on development, supply chain management,
service delivery, high maturity, maintenance, measurement, and
Are you a . . .
• Software or Systems Engineer or Developer
• Software or Systems Engineering or Development Manager
• Software or Systems Acquisition Manager or
• Member of a Supply Change Management Team
• Member of a Service Delivery Team
• Professional Program or Project Manager
• Auditor or Lead Appraiser
• Process Engineer
• Quality and Test Engineer
• Process Improvement Consultant or Analyst
• Member of an Engineering Process Group
• Process Researcher or Instructor
Attend SEPG Europe 2008 and design the future, today.
Munich, Germany | June 10-13, 2008 11
While you are in Munich for SEPG Europe 2008, you will also be in town for
the celebration of the Bavarian state capital’s 850th anniversary. A series of
festivities—including music, street performances, and refreshments—have
been planned to commemorate this milestone of Germany’s third largest city.
The SEPG Europe conference site and hotel is also located right near the
Englischer Garten, one of the largest city parks in Europe—even bigger
than London’s Hyde Park or New York City’s Central Park.
While Munich has become famous for the Oktoberfest, the Hofbrauhaus, and the
Olympic grounds, the city also has a well-deserved reputation as a cultural center
in the European community. Munich is home to 70 art galleries and more than 42
museums—including the Pinakothek der Moderne, which is one of the world’s
largest collections of 20th and 21st century art.
For more information, please visit the Munich Tourist Office website:
How much does it cost to attend the SEPG Europe
The early-bird discounts will apply through May 2, 2008.
May 2, 2008
May 2, 2008
Standard - All 4 Days $2,495.00 $2,695.00
Standard - Any 2 Days $1,795.00 $1,995.00
SEI Member - All 4 Days $2,295.00 $2,495.00
SEI Member - Any 2 Days $1,695.00 $1,895.00
Boot Camp Complimentary Complimentary
How do I register?
Simply visit the SEPG Europe 2008 secure registration web site:
The online registration site works with Internet Explorer and
Netscape V6 or above. If you encounter problems registering
online, please contact WingateWeb toll free at +1-866-902-5794
(or Toll Free in the US +1-801-494-0295) or send a message to
What types of registration are available?
Full conference registration is valid for all four days of SEPG Europe.
It provides access to the tutorials, technical sessions, keynote
addresses, and meals for each day—continental breakfasts,
lunches, and breaks. It also provides access to the Exhibit
Showcase, the Grand Opening Reception, and the general Gala
A two-day registration is valid for any two days of SEPG Europe that
you select. It provides access to the tutorials, technical sessions,
keynote addresses, and meals that occur on the days that you
specifically register for—continental breakfast, lunch, and breaks. It
provides access to the Exhibit Showcase and to the Grand Opening
Reception and the general Gala Dinner only if you are registered on
the days of those respectively.
Is there a dress code for SEPG Europe 2008?
We recommend that attendees should dress in business casual
attire for the conference. To maximize your personal comfort, we
do recommend that you consider wearing layers and/or sweaters.
This will allow you to adjust to any varying conditions in Munich
and in the conference meeting rooms.
Are meals included with the conference fee?
Yes–Continental breakfast, lunch, and refreshment breaks are
provided on each day for which you are registered for
Receptions—including the Exhibit Showcase Grand Opening and
Gala Dinner—are also included.
These questions and more are answered on our FAQ page:
Munich, Germany | June 10-13, 2008 13
Hilton Munich Park
Am Tucherpark 7
Amtsgericht München HRB 47920
When making reservations, please identify yourself as a
participant in SEPG Europe 2008 to qualify for the group guest
room rate of 256 Euros, based on availability.
Phone: +49 89 38450
Fax: +49 89 3845 2555
Group Rate Dates: June 8–June 15, 2008
Cancellation Policy: 24 hours prior to arrival to avoid penalties
Deadline for booking Group Rate: May 8, 2008
(Deposit: One-night deposit required at time of booking)
If you have a question that isn’t
answered here, please don’t
hesitate to contact our Customer
Relations team at
SEI Customer Relations
Arriving by Air
Located in southeastern Germany, Munich is
easy to reach by car, plane, or train. The Munich
International Airport was voted “Best Airport in
Europe” and 4th Best Airport Worldwide in the
Skytrax survey. Visit the airport website at
for more detail about clearing customs and other
Arriving by Train
Munich’s train station, Hauptbahnhof, is located
in the town center, approximately 2 km from the
central square Marienplatz. More than 800 longdistance
trains and regional trains arrive and depart
every day, and there are immediate connections to
all urban trains, called S-Bahns, underground lines
U1,U2,U3,U4,U5, trams and buses. You will find taxi
stands at all exits of the main station.
Arriving by Car
There are major motorways leading to Munich from
all directions. The A9 coming from the north leads
directly into the city centre. If you’re coming from
the East, the A92 leads you into Munich.
The southeast is connected to the capital by the
A8 from Salzburg, the southwest via the A96.
Coming from the west, you can either take A8 from
Stuttgart or the A95 from Lindau.
Apart from the A95 and the A96, all these
motorways are connected by the motorway bypass
A99, an almost complete circle around the city.
For more information about traffic rules, parking,
and other motoring information, visit the
city of Munich’s rules for driving in Munich at
There are a variety of options for getting around
while in Munich. Public transportation options are
plentiful and easy to use. For more details, visit the
MVV website at www.mvv-muenchen.de/en
The Lufthansa Airport Bus is a quick, inexpensive
and comfortable way to get from the airport to
the city and back. Buses depart at convenient
20-minute intervals from the terminals and at the
central area at the airport. To check timetables
or purchase tickets, visit the Munich bus service
website at www.airportbus-muenchen.de/cms
Munich, Germany | June 10-13, 2008 15
COURSES AND EDUCATION
Process Boot Camp
Free to SEPG Europe conference attendees, this three-hour
crash course, geared to those who are new to the world
of process improvement, is designed to help you lay the
foundations for your conference experience. You don’t have
to be registered for the conference to attend this free event,
which includes presentations by members of the SEI technical
staff and the process improvement community.
TSP Executive Seminar
This one-day introductory course for software executives and
middle managers covers the key concepts and principles of
the Team Software Process SM (TSP SM ) and Personal Software
Process SM (PSP SM ) from a management perspective. The
purpose of the course is to provide the foundation that
managers need to begin to introduce and apply the TSP in their
CMMI Acquisition Supplemental Course
This one-day course introduces acquisition managers and
practitioners, appraisal team members, and process group
(e.g., SEPG, EPG) members to CMMI ® fundamental concepts
related to acquisition. CMMI for Acquisition (CMMI-ACQ) is a
CMMI model designed for use in managing a supply chain by
those who acquire, procure, or otherwise select and purchase
products and services for business purposes.
You can register for Process Boot Camp when you register
to attend SEPG Europe. Follow the link to www.sei.cmu.edu
to register for the conference and Process Boot Camp.
To register for the TSP Executive Seminar, go to
and follow the instructions for the course registration.
To register for the CMMI Acquisition Supplemental Course,
go to www.sei.cmu.edu/products/courses/p62.html
and follow the instructions for the course registration.
Space is limited for all of these special pre-conference events,
so be sure to secure your place early.
Attendance in this course requires a separate registration
and fee from the conference. You do not need to attend the
conference to register for this course.
Showcase your organization at SEPG Europe 2008 as an
Exhibitor or Sponsor, and get involved in a conference
experience that will promote your organization to process
improvement leaders from around the globe.
Conference Sponsorships are the most prestigious way to
support SEPG Europe and showcase your organization’s
leadership in the European process community. To learn
more about becoming a conference Sponsor, please contact
Jay Douglass at firstname.lastname@example.org or +1-412-268-6834.
Exhibit at SEPG Europe and get valuable, one-on-one time
with the decision makers in organizations that define the
future of process improvement. All exhibit spaces are four
square meters. To learn more about becoming an Exhibitor,
please contact Una Kilberg at email@example.com or
+1-412-268-5539 and visit the Exhibitors web site at
Opportunities for both Exhibitor and Sponsor levels are
limited, so secure your space as soon as possible!
Munich, Germany | June 10-13, 2008 17
LIST OF 2007
“Come to Munich and join companies, agencies, and organizations such
as the ones that were represented at the 2007 conference.”
Aerosystems Int’l. Ltd.
Vestas Wind Systems A/S
SimCorp Danmark A/S
KPN Telecom B.V.
BT Global Services
Caja de Madrid
DB Systems GmbH
Meteksan Sistem A.S
Oxford Semiconductor Ltd.
Tele Sistemi Ferroviara