09.07.2014 Views

PETE CROMER

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traditional home decor. Hailey and I have a<br />

lot in common, we share a strong work ethic<br />

and we’ve always been close, so we knew we<br />

would be a good partnership.<br />

What processes are involved in selecting<br />

your pieces for Milly&Eugene?<br />

Well as I said earlier, we have been going off on<br />

buying trips about four times a year. On these<br />

trips, we have formed close relationships with<br />

our suppliers and their families.<br />

As the business has evolved, we are<br />

now bringing our design ideas to their<br />

craftsmanship and expertise to create<br />

variations of the original products.<br />

It is hugely exciting for us to see an idea<br />

become a beautiful tangible thing. This was<br />

challenging for the craftsmen initially because<br />

it was new and different but they have come to<br />

trust our aesthetic and know that our designs<br />

do work.<br />

It usually takes eight weeks from sample<br />

stage to the finished product and add to<br />

that four weeks for importation. So we are<br />

looking at three months turn around for our<br />

new products, which calls for a lot of forward<br />

planning and organisation within the year.<br />

What inspires you in the designs you<br />

choose?<br />

We are both constantly on the lookout for<br />

inspiration. Anything with colour is a major<br />

drawcard and we want people to embrace<br />

colour in their homes.<br />

We also have an eye for quirky design and<br />

seeing our fluoro bulldogs flying off the shelves<br />

is a great indication that our customers are<br />

loving it as well.<br />

Our Pinterest and Instagram accounts are full<br />

of bright and beautiful objects and beautiful<br />

decor that often inspires us.<br />

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