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Download e-copy - Smile Dental Journal

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Information Services and Support Educational and Scientific<br />

Introductory Information Products Activities<br />

Press Release 1 Technical Tips 1<br />

Company History, Corporation Structure,<br />

Staff Info.<br />

0 Technical Bulletins 1<br />

Legal and Webpage Issues Lab 1<br />

Site Requirements 1 Patient Guided Information<br />

Copyright Declarations 10 Patients’ Resource 1<br />

Legal Notices/ Terms/ Information 4 Patients 9<br />

Privacy Policy/ Statement 7 Patients’ Site 1<br />

Disclaimer 1 Patient Education 1<br />

Trade Marks 1 Consumer Site 1<br />

Conditions/Terms of Use 3 Frequently Asked Questions 1<br />

Imprint 1 Find a Doctor, or Dentist 1<br />

Honoraries All About Implants 1<br />

Research Prize 1 Patients Guide to Implants 1<br />

Surveys 3 Patient Videos 1<br />

Honors, Voted, Prizes (Products or<br />

Company) Quality Assurance Approvals,<br />

0 Before and After 1<br />

Polls<br />

Implants’ Overviews <strong>Dental</strong> Glossary 1<br />

Implant History 1 Restorations 1<br />

Image of the Abutment/ Implant 3 Single Tooth Restoration 1<br />

Implant Fixtures 1 Multiple Teeth Restoration 1<br />

Healing Abutments 1 Over Dentures 1<br />

Implants and Abutments 1 Partial Dentures 1<br />

Innovation, Advancements, Latest,<br />

What's Hot, New!<br />

0 Gum Disease 1<br />

Past Products, Deceased Lines, Manufacturing<br />

Process<br />

0 Testimonials 2<br />

Compatibility with Other Implant<br />

Systems<br />

0 Patient Stories 1<br />

How Implants Change Your Life 1<br />

(Table 1) Icons and content numbers are reported, for those included in dental implant manufacturers’ home page.<br />

Note: (“ ”) designate icons labels, (/ )separates possible synonyms, “INT”L” = international, FAQ = frequently asked questions (labels<br />

are quoted exactly as they appear in the webpage), and finally, “name- ******” indicates that the label uses trade names for the<br />

incorporation or a product line in the label. These are not reported here to preserve the identity of webpage. Repeated icon names in<br />

different categories indicate that these icons lead to different webpages addressing each separately, although having the same label.<br />

Surveys<br />

One homepage provided 3 icons to different surveys.<br />

Implants’ overviews<br />

Some of this information was present in subsequent<br />

webpages from “NEWS” and “EVENTS” icons, as<br />

advancements. More information will be displayed in the<br />

“PRODUCTS” icon explained later. Other information<br />

were contained in icons ”IMPLANT FIXTURES” and<br />

“HEALING ABUTMENTS”. One webpage provided an<br />

icon indicating the compatibility of their abutment with<br />

other implant systems.<br />

Services and support material: labels and subjects.<br />

Products: homepages provided information about<br />

products using the label “PRODUCTS” in the form of<br />

icons, flashes, and videos.<br />

Three homepages studied were redirected to implant<br />

webpages, as the first simple (~.com) webpage had no<br />

information on implants but featured other products.<br />

Once reaching the implant related webpage, now<br />

considered the homepage, one of them had a dropdown<br />

list from “PRODUCTS” icon listing 4 implants and<br />

3 implant related materials. The other two listed the<br />

implants and related products on the webpage itself.<br />

Icon “PRODUCTS”, is another example of how a<br />

label is variably used and leads to different webpage<br />

materials. One homepage used the label “PRODUCTS”<br />

<strong>Smile</strong> <strong>Dental</strong> <strong>Journal</strong> | Volume 6, Issue 4 - 2011| 19 |

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