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Information Services and Support Educational and Scientific<br />
Introductory Information Products Activities<br />
Press Release 1 Technical Tips 1<br />
Company History, Corporation Structure,<br />
Staff Info.<br />
0 Technical Bulletins 1<br />
Legal and Webpage Issues Lab 1<br />
Site Requirements 1 Patient Guided Information<br />
Copyright Declarations 10 Patients’ Resource 1<br />
Legal Notices/ Terms/ Information 4 Patients 9<br />
Privacy Policy/ Statement 7 Patients’ Site 1<br />
Disclaimer 1 Patient Education 1<br />
Trade Marks 1 Consumer Site 1<br />
Conditions/Terms of Use 3 Frequently Asked Questions 1<br />
Imprint 1 Find a Doctor, or Dentist 1<br />
Honoraries All About Implants 1<br />
Research Prize 1 Patients Guide to Implants 1<br />
Surveys 3 Patient Videos 1<br />
Honors, Voted, Prizes (Products or<br />
Company) Quality Assurance Approvals,<br />
0 Before and After 1<br />
Polls<br />
Implants’ Overviews <strong>Dental</strong> Glossary 1<br />
Implant History 1 Restorations 1<br />
Image of the Abutment/ Implant 3 Single Tooth Restoration 1<br />
Implant Fixtures 1 Multiple Teeth Restoration 1<br />
Healing Abutments 1 Over Dentures 1<br />
Implants and Abutments 1 Partial Dentures 1<br />
Innovation, Advancements, Latest,<br />
What's Hot, New!<br />
0 Gum Disease 1<br />
Past Products, Deceased Lines, Manufacturing<br />
Process<br />
0 Testimonials 2<br />
Compatibility with Other Implant<br />
Systems<br />
0 Patient Stories 1<br />
How Implants Change Your Life 1<br />
(Table 1) Icons and content numbers are reported, for those included in dental implant manufacturers’ home page.<br />
Note: (“ ”) designate icons labels, (/ )separates possible synonyms, “INT”L” = international, FAQ = frequently asked questions (labels<br />
are quoted exactly as they appear in the webpage), and finally, “name- ******” indicates that the label uses trade names for the<br />
incorporation or a product line in the label. These are not reported here to preserve the identity of webpage. Repeated icon names in<br />
different categories indicate that these icons lead to different webpages addressing each separately, although having the same label.<br />
Surveys<br />
One homepage provided 3 icons to different surveys.<br />
Implants’ overviews<br />
Some of this information was present in subsequent<br />
webpages from “NEWS” and “EVENTS” icons, as<br />
advancements. More information will be displayed in the<br />
“PRODUCTS” icon explained later. Other information<br />
were contained in icons ”IMPLANT FIXTURES” and<br />
“HEALING ABUTMENTS”. One webpage provided an<br />
icon indicating the compatibility of their abutment with<br />
other implant systems.<br />
Services and support material: labels and subjects.<br />
Products: homepages provided information about<br />
products using the label “PRODUCTS” in the form of<br />
icons, flashes, and videos.<br />
Three homepages studied were redirected to implant<br />
webpages, as the first simple (~.com) webpage had no<br />
information on implants but featured other products.<br />
Once reaching the implant related webpage, now<br />
considered the homepage, one of them had a dropdown<br />
list from “PRODUCTS” icon listing 4 implants and<br />
3 implant related materials. The other two listed the<br />
implants and related products on the webpage itself.<br />
Icon “PRODUCTS”, is another example of how a<br />
label is variably used and leads to different webpage<br />
materials. One homepage used the label “PRODUCTS”<br />
<strong>Smile</strong> <strong>Dental</strong> <strong>Journal</strong> | Volume 6, Issue 4 - 2011| 19 |