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Downloadable - Sonic Studios

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This brings to mind the period when <strong>Sonic</strong> <strong>Studios</strong> got a rash of determined calls from customers and prospects to provide<br />

'directional' DSM microphone that would help reject the side chatter that is often encountered at venues.<br />

As I recall, there was a very strong and determined group of future 'Cardioid type' mic buyers who commented that they would much<br />

rather by such a product from me than anywhere else if I could only supply it.<br />

This type of mic was going to be THE product that would sweep the stealth mic recording market and I was told that if I would only<br />

make it available, I would 'corner the market' for this type of mic.<br />

As many here know, I balked at the opportunity because I knew this mic would work better than the Omni type DSM in rare cases and<br />

disappoint the recordist with a much thinner, off axis distorted, and inferior stereo imaged recording ............. mostly.<br />

Although easy enough to provide, I just couldn't face making money off a directional microphone that would ultimately prove to be a<br />

poor value for general hi-quality recording requirements; also, complaints were certain to follow from the very same people who<br />

demanded this type of mic thinking that the gain in off-axis sound rejection would offset the loss of sound quality. NOT!!!<br />

All of us who have followed the somewhat sad saga of the Core Sound Cardioids know how vocal and confusing this dissatisfaction can<br />

be in this digest.<br />

I would suggest to Len that he use better judgement (this time) than his prospects for certain types of mic variations are currently<br />

showing. Profiting from a customers lack of knowledge when requested seems OK at first, but there is always a price that's paid paid<br />

by the supplier of such gear even when the customer is warned.<br />

So far, I have refused to supply several variations of the DSM formula mics regardless of what the customer was willing to spend<br />

because it would've resulted at least one step backwards in recording quality even after all the gained benefits, in the best<br />

circumstances, were figured.<br />

I certainly do NOT laugh on the way to the bank as a result. Thanks to a consistant quality product line, I also don't have much need<br />

to cry during bank trips either.<br />

So, if knowing better...........(AND If money is no object)...............'Just Say NO!"<br />

Best Regards in Sound & Music Recording,<br />

Leonard Lombardo, <strong>Sonic</strong> <strong>Studios</strong>(tm)..."Making Audio History With DSM(tm) Microphones"<br />

TEL: 541-459-8839 /\ FAX: 541-459-8842 /\ USA Free: 1-877-347-6642<br />

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