2009 Hot Products - Drug Store News

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2009 Hot Products - Drug Store News

Healthy Choice steams up frozen meals

BY BARBARA WHITE-SAX

Meals on the run are a given in this hectic age,

so convenience alone isn’t enough to make a

product a blockbuster. When a product combines

great taste, a better-for-you profile and

BY ANTOINETTE ALEXANDER

Beauty mavens are still hot on

the trail for mineral-based makeup.

Couple that with the continued

popularity of shiny, youthful-looking

lips, and it comes as

no surprise that L’Oréal Paris’

Bare Naturale gentle lip conditioner

is finding its way into

many cosmetic bags.

In August, L’Oréal introduced

its first collection of softly

tinted, mineral-infused lip

conditioners to replenish and

nurture lips. Inspired by the

mineral blend of original Bare

Naturale gentle mineral makeup,

the lip conditioner is positioned

as a natural option for lip

care that combines mineral ingre-

value with convenience, it’s got everything

consumers want.

ConAgra Foods Inc. hit the mark with its

Healthy Choice Café Steamers line of microwavable

frozen meals. The product uses steam technology,

a process widely used in Japan and

Europe. The process is ripe to catch on in

the United States as consumers look

for ways to reduce prep time on

meals made at home — something

they are doing more of in this

economy. Steam preparation

technology has gained momentum

in 2008, and is showing up

in more categories. Steamable

frozen vegetables entries already

have boosted growth in

that category.

The technology cuts cooking

time to three minutes — a big

advantage. Just as important,

since the sauce cooks separately

in its own compartment in

the DuoTray Steamcooker, food

looks and tastes fresher.

“It’s a pretty remarkable

product,” said Thom Blishok,

president of consulting and innovation

at Information Resources

Inc. “Café Steamers redefined affordable

meals in a new format using marvelous

new technology.” The product

L’Oréal’s Bare Naturale softens lips

Lip treatment

BRAND SALES* % CHG

CATEGORY TOTAL $32.7 -2.0%

L’ORÉAL BARE NATURALE LIP TREATMENT 5.4 NA

PHYSICIAN FORMULA PLUMP POTION 3.2 22.1

SALLY HANSEN LIP INFLATION 2.9 -28.5

SALLY HANSEN LIP INFLATION EXTREME 2.5 -1.9

SALLY HANSEN DIAMOND LIP TREATMENT 1.7 -35.1

NEW YORK COLOR LIPPIN LARGE 1.4 208.1

SALLY HANSEN COLLAGEN LIFT 1.1 -18.8

SALLY HANSEN HEALING BEAUTY 18-HOUR 1.0 -36.4

SALLY HANSEN LINE SMOOTHING MINERAL 1.0 -45.1

SALLY HANSEN GENTLE PLUMPING 0.9 362.9

* In millions

Source: Information Resources Inc. for the 52 weeks ended May 17

across food, drug and mass (excluding Walmart)

dients, sheer color and lip conditioning

and protection.

The lightweight formula is com-

prised of a preservativefree,

fragrance-free mineral

blend that is available in 10

shades, including Soft

Blush, Soft Petal, Soft Mica,

Soft Spice and Soft Sugar.

Natural magnesium and

manganese, luminosityenhancing

mica and naturally

pigmented iron oxides

are blended with vitamin

E and sweet almond

oil to improve the look and

feel of dry lips.

Packaged in a pocketsized,

flow-through tube,

the lip conditioner offers

easy portability, and the

soft-touch silicone tip ensures a

smooth, even application. The

suggested retail price is $9.95.

Single-serve frozen dinners/entrees

BRAND SALES* % CHG

CATEGORY TOTAL $3,755.0 -0.3%

STOUFFER’S 427.0 0.6

WEIGHT WATCHERS SMART ONES 315.0 -6.3

STOUFFER’S LEAN CUISINE

CAFÉ CLASSICS

275.0 8.3

BANQUET 260.0 -19.3

MARIE CALLENDER’S COMPLETE DINNERS 193.0 -3.4

HEALTHY CHOICE COMPLETE SELECTIONS 158.0 -20.1

STOUFFER’S LEAN CUISINE

ONE DISH FAVORITES

133.0 -1.4

STOUFFER’S LEAN CUISINE

SPA CUISINE CLASSICS

131.0 1.7

HEALTHY CHOICE CAFÉ STEAMERS 122.0 40.0

BOSTON MARKET SINGLE SERVE 120.0 -2.3

* In millions

Source: Information Resources Inc. for the 52 weeks ended April 19

across food, drug and mass (excluding Walmart)

gained a place on IRI’s 2008 New Product Pacesetters,

and ranks in the top 2% of all successful

product introductions over the past five years,

according to IRI data.

Advertising positioning the product around

lunchtime in the office will only add to

the brand’s continued success, said Lynn

Dornblaser, director of CPG Trend Insight for

Mintel Research Consultancy.

ConAgra recently added four Asian-inspired

products to its Café Steamers lineup.

Drug Store News www.drugstorenews.com June 2009 • 12

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