State-of-the-art sound and automation control products. . Sound System products. .. include Component Engineering's high quality sound track readers for installation in projector sound heads. Sound Readers from STRD-30's for full analog and Dolby Digital®. ..to ASR-30's for analog only to fit existing lens mounts, all sound reader systems come with the LS-30 Power Supply in either rack or surface mount. MS- 100 Booth Monitor Amplifier . . . not only a means by which the projectionist can listen to the film being shown, but also a troubleshooting diagnostic tool as well. Its nine inputs are enough to assure that all significant points in the theatre's sound system can be sampled and their condition quickly determined. AD-1 Audio System distributes high quality non-sync audio from a central source to as many as twenty remote locations. Component Engineering IIHili.H l i l liH Response No. 150 Automation and control devices . TA-10 Automation System ... a moderately priced hybrid system which uses a microcontroller based sequencer to perform those tasks which are the same in all programs, and a simple cueing scheme which allows the film itself to carry up to seven discrete commands, such as sound format changes, lens turret, masking controls, and light dimmer settings. Includes the FM-35 Cue Detector (see description below). TA-10 Remote Control/Status Box . . . connects to a two-wire data link and can communicate with up to sixteen TA-10 units. FM-35 Cue Detector The proximity sensor style, triple-cue FM-35 is intended as a stand-alone direct replacement for mechanical units, or with accessories, such as the QX-10 Cue Expander, it can upgrade simpler automation systems to more flexible installations. The FM-35 Cue Detector is also an integral part of the TA-10 Automation System 4237 24th Avenue West Seattle, Washington 98199-1214 / V/ Phone: (206) 284-9171 / OU|» Fax: (206) 286-4462 i . i.M.ujjmg my understanding that since World It is War II. our country's population has doubled. It is a sad commentary on the motion picture industry that such a small portion of the growing population goes to the movies. Some say audience tastes have changed, but the audience that enjoys the crude and the vulgar is limited. There is ; much larger audience that wants to go to the movies. They came by the millions to see "Titanic." However, it does not need to be an epic to get them out. Look at the boxoffice success of two recent releases: "The Runaway Bride" and "The Sixth Sense.' So while some say that audiences have changed, I don't buy that. People would be coming out in greater numbers if we were giving them what they wanted. Human beings haven't changed in the last 30 yearsor 130 years, for that matter—except perhaps for the better. People have become more educated and more knowledgeable about the world as time passes. There is no better way to educate than to entertain while doing it. I know that because half of my education came from the movies—fortunately, it was in a positive way. Let's take our responsibility and use this extraordinary, exciting medium to tell stories with characters that audiences can identify with and root for. It is up to you producers and directors in Hollywood—or wherever you are— to make movies that appeal to an even wider audience. It is important to make films that will regain the affection of the public—making movies their favorite form of entertainment. To me, that is only good business. So here I am, 60 years later, 82 years old and still doing what I've done all my life, even when I was in the army: running theatres. People ask me why I haven't retired. My reply is that I am having too much fun. Besides, the battles (or should I say "skirmishes") with the film distributors keep the juices flowing—which, incidentally, has been the norm in this business since il began. Read the trade papers of the 1920s When our film exchanges closed in De; Moines 20 years ago. I was apprehensive about doing business with strangers from s distance. But today we deal by telephone and fax machine with a great group o: people in distribution. All of them have large territories. Theirs is a difficult job We'll still have our disagreements, but have great respect for them, and after al the arguments, we remain friends. for the future, I hope I am aroun< Asto see the technical changes tha are on the horizon. Receiving ou shows through the air from a satellite? their wildest imaginations, who could hav guessed such a thing 60 years ago? 4(1 Boxoiiiti
THE FABULOUS FIFTY Below is a listing of the nation's Top 50 circuits, based on screen count. For complete corporate information, please see the Giants of Exhibition directory, which begins on page 42. NAME
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