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Presents Des'igii fof Theotfes<br />

THE OUTLOOK FOR 1948<br />

A 4- Pag* Forecast by Industry Leaders<br />

. . . Paees 17-20

They'll break open<br />

the Piggy Banks<br />

to buy tickets!<br />

_.J<br />

X<br />

^<br />

"HIGH WALL' punches all<br />

the way... sturdy melodramatic filr<br />

...strong cast and production."<br />

-vAR;£TY(w„t<br />

'Dramatic entertainment bet delivers suspense, excitement<br />

—f\LM DAIi<br />

'<br />

Strong meat . . . suspenseful scenes . . . chilling entertainment . .<br />

recommended."<br />

-motion picture herah<br />

"Gripping, suspenseful."<br />

-boxoff/ci<br />

'Solid entertainment for all<br />

types and classes."— show/mens trade revieI<br />

'<br />

Fast moving action . . . profitable boxoffice reception . . . romanc<br />

suspense... a smashing conclusion."<br />

—Hollywood reports<br />

'Exciting and interesting show... highly effective."<br />

—motion picture dail<br />

'Snaps like a whip ... plenty of entertainment., .another click."<br />




S.R.O. biz at<br />

N. Y. Capitol<br />

World<br />

Premiere!<br />




IIHI WMil<br />


Diiiiiediii Curtis BEHARDT<br />

Proiadtv Robert<br />




-Film Daily<br />



— Motion Picture Dai/v IMAGINATIVE MURDER STORY<br />


Showmen's Trade Reviev<br />



•<br />

eced b, FEDOR OZEP. Produced by GEORGE MARTON Executive Producer PAUL L'ANGLAI.<br />

ginol s,or, by George Zuckermon ond Michael Lennox<br />

an EAGLE LION FILMS release<br />

• Screenplay by Rion Jame, and Leonord Lee




Editor-in-Chief and Publisher<br />

JAMES M. JERAULD Editor<br />

NATHAN COHEN Associate Editor<br />

JESSE SHLYEN Managing Editor<br />


Western Editor<br />

HARRY TOLER Equipment Editor<br />

J.<br />

RAYMOND LEVY General Manager<br />

Published Every Saturday by<br />


Editorial OHicrs: 9 Rockefeller Plaza, New York 20,<br />

N. Y.; Raymond Levy, General Manager; James M.<br />

Jerauld, Editor; Chester Friedman, Editor Showmandiser<br />

Section; A. J. Stocker. Eastern Representative.<br />

Telephone Columbus 5-6370, 5-6371, 5-6372.<br />

Cable address: "BOXOmCE, New York."<br />

Central Offices: 3 South Michigan Blvd., Chicago<br />

4, 111. J. Barry '.oler. Editor Modern Theatre Section.<br />

Telephone WAbash 4575.<br />

Westerrj Offices: 5404 Hollywood Blvd., Hollywood<br />

28, Calif. Ivan Spear, Manager. Telephone GLadstone<br />

1186.<br />

Washington Offices: 302-303 International Bldg., 1319<br />

F St., N. W. Lee L. Garling, Manager. Telephone<br />

NAIional 3482. Filmrow: 932 New Jersey, N. W. Sara<br />

Young.<br />

London Offices: 136 Wardour St., John Sullivan, Manager.<br />

Telephone Gerrard 3934-5-6.<br />

Publication Offices; 825 Van Brunt Blvd., Kansas City<br />

1, Mo, Nathan Cohen, Associate Editor; Jesse Shlyen,<br />

Managing Editor; Morris Schlozman, Business Manager.<br />

Telephone CHestnut 7777-78.<br />

Other Publications: BOXOFFICE BAROMETER,<br />

published in November as a section BOXOFFICE:<br />

of<br />

THE MODERN THEATRE, published monthly as o<br />

section of BOXOFFICE.<br />

ALBANY—21-23 Walter Ave., M. Berrigan.<br />

ATLANTA-163 Wallon, N. W., P. H. Savin.<br />

BALTIMORE—Uptown Theatre, A. J. Woll.<br />

BIRMINGHAM—The News, Eddie Badger.<br />

BOSTON-Frances W. Harding, 20 Piedmont St., Lib.<br />

9184. Home: Com, 4700.<br />

BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder.<br />

CHARLOTTE-216 W. 4th, Pauline Griffith.<br />

CHICAGO—332 S. Michigan Blvd., Jonas Perlberg,<br />

WAbash 4575.<br />

CINCINNATI— 1634 Central Parkway, Lillian Seltzer.<br />

CLEVELAND—2568 Overlook Road, Cleveland Heights,<br />

Elsie Loeb, Fairmount 0046.<br />

DENVER— 1645 Lafayette, Jack Rose, TA 8517.<br />

DES MOINES—Register & Tribune Bldg., Russ Schoch.<br />

DETROIT— 1009 Fox Theatre Blvd., H. F. Reves.<br />

Telephones: RA 1100; Night, UN-4-02I9.<br />

HARRISBURG, PA.—The Telegraph, Lois Fegan.<br />

INDIANAPOLIS—Rt. 8, Box 770, Howard M. Rudeaux.<br />

LITTLE ROCK—2100 S. Harrison, Mary Mann.<br />

MIAMI-66 S. Hibiscus Island, Mrs. Manton E. Harwood.<br />

2952 Merrick Rd., Elizabeth Sudlow.<br />

MEMPHIS—707 Spring St., Null Adams, Tel. 48-5462.<br />

MILWAUKEE— 161 W. Wisconsin Ave. James R.<br />

Gahagan. BR 4938 and MA 0297.<br />

MINNEAPOLIS—29 Washington Ave. So., Les Rees.<br />

NEW HAVEN—42 Church St., Gertrude Lander.<br />

NEWARK, N. J.-207 Sumner, Sara Carleton.<br />

NEW ORLEANS—218 So. Liberty St., Mrs. Jack Auslet.<br />

Telephone MA 5812.<br />

OKLAHOMA CITY— 125 NW 15th St., Polly Trindle.<br />

OMAHA—Omaha World-Herald Bldg., Lou Gerdes.<br />

PHILADELPHlA-4901 Spruce St., Apt. I02a, J. M.<br />

Makler, GRanite 2.38&.<br />

PITTSBURGH-86 Van Braam St., R. F. Klingensmith.<br />

RICHMOND—Westhampton Theatre, Sam Pulliam.<br />

ST. LOUIS—5149 Rosa Ave., David F. Barrett, Flanders<br />

3727.<br />

SALT LAKE CITY-Deserel News, Howard Pearson.<br />

SAN ANTONlO-333 Blum St., L. J. B. Kelner.<br />

SAN FRANCISCO-25 Taylor St., Gail Lipman,<br />

ORdway 3-4B12.<br />

SEATTLE-928 N. 84th St., Willard Elsey.<br />

TOLEDO-4330 Willys Pkwy., Anna Kline.<br />

IN<br />

CANADA<br />

CALGARY—The Albertan, Wm. Campbell.<br />

MONTREAL—4330 Wilson Ave., N. D. G., Roy Carmichael.<br />

Walnut 5519.<br />

ST. lOHN^Iie Prince Edward St., Wm. J. McNulty.<br />

TORONTO—242 Milwood, Milton Galbraith.<br />

VANCOUVER—411 Lyric Theatre Bldg., Jack Droy.<br />

VICTORIA—938 Island Highway, Alec Merriman.<br />

WINNIPEG—The Tribune, Ben Lepkin.<br />

Member Audit Bureau of Circulations<br />

Entered as Second Class matter at Post Office, Kansas City, Mo.<br />

Sectional Edition, $2.00 per year; National Edition, $7.50<br />



7 li<br />

•w-^WO things that exhibitors generally hoped<br />

to see come out of the supreme court's decision on the gov-'*<br />

emment's antitrust suit are: 1) the continuance of a systeir<br />

of arbitration; and 2) elimination of the requirement of com<br />

pulsory bidding as set forth in the New York statutory court's<br />

decree.<br />

On the first point it is rightfully contended that concilia<br />

tion is the more desirable means of settling buyer-seller disputes.<br />

Not only has this proved to be far less costly than litiga<br />

tion, but it also is more expeditious in effecting settlements.<br />

On the second point there is the school of thought thai<br />

believes bidding for product will open competition in favoi<br />

of those who contend the present method of picture selling<br />

has been restrictive, especially in the instance of priority o:<br />

runs. But some experimenting with the bidding method has<br />

resulted, as its opponents charge, with higher film rental costs<br />

not always justified by the earlier availability of product, ever<br />

though higher admission scales ensued.<br />

This reminds of the case of a prominent midwest independent<br />

circuit operator who recently "won" second run position<br />

for one of his houses. He is ready to return to his old<br />

arrangement, having found that earlier run at higher admission<br />

scales was not what he expected it to be. It had beer<br />

more profitable—and more to his patrons' liking—when he<br />

played pictures later at lower prices. Of course there are situations<br />

where the contrary resuh may obtain. But, as the<br />

MPTOA contends in its brief as amicus curiae, the public does<br />

not stand to gain from any method that causes it to pay more<br />

for its motion picture entertainment. That, it avers, is not<br />

in keeping with the intent of the Sherman act to benefit the<br />

public.<br />

Then there is another point so frequently mentioned ir<br />

past discussions of competitive bidding. That is the openinc<br />

this gives to the entry of "outsiders" into the exhibition field<br />

Many an independent exhibitor who is now secure in his<br />

long-established relations with distributors would be threatened<br />

by the loss of product rights he has earned through years<br />

of building. Stars, whose popularity he helped to develop ir<br />

his community, -would go to whoever outbid him for the pic<br />

tures in which they appear. And the danger of overseating ir.<br />

many localities would grow with the easement of building<br />

materials cmd labor supply.<br />

On other points of the case to be decided by the supreme<br />

court there is great divergence of opinion. Even those whc<br />

publicly proclaim the decision will be a "cure-all," will privately<br />

admit doubt in the matter. Conservative opinion seems<br />

to hold that, whatever the decision, it will not be a panacea.<br />

Vol. 52 No. 9<br />

JANUARY 3, 1948

'^"^<br />

::<br />

manship<br />

'''5<br />

ellll :<br />

*<br />

IP^pbyfip^^i^<br />

The business will go on—almost as usual—with the strong<br />

becoming stronger, even though they may become greater<br />

in number should divestiture be decreed.<br />

I<br />

In any event, experience should by now have taught that<br />

only lawyers are the victors in court cases. The fellow who<br />

looks for "better days" to come out of court decisions will still<br />

°'<br />

have to make his own situation measure up to whatever<br />

,?° new condition may arise. In other words, he will find it a good<br />

investment to improve the physical attractiveness of his theatre<br />

(perhaps to discourage competition); to do all that needs<br />

'doing in the interest of becoming a more important factor in<br />

his community; and to put forth that extra measure of showthat<br />

spells the difference between failure and success.<br />

11,<br />

When all of the present uncertainty simmers down, it will<br />

once again become apparent that SALESMANSHIP made the<br />

motion picture the world's greatest entertainment. Buying<br />

right is important; but SELLING RIGHT is what brings in the<br />

customers.<br />

jm;<br />

*<br />

i;;The Trend Definitely Is<br />

Up<br />

Statistics which give cause for optimism are the following,<br />

culled from the New York Times:<br />

Gross national product. At the beginning of the year the rate<br />

^, pf production was $223.1 billion a year. The rate now is $232.2<br />

illion.<br />

S22<br />

Corporate profits. At the beginning of the year the rate was<br />

4 billion a year. Now the rate is $22.9 billion.<br />

Average weekly wages.<br />

IS<br />

ii^tood at $47. Now it is $50.45.<br />

Consumer price index.<br />

153.1. Now it is 168.3.<br />

At the beginning of the year the figure<br />

At the beginning of the year the figure<br />

, |. Employment. At the beginning of the year the figure was<br />

""^7 ,000,000. Now it is 58,500,000.<br />

.'<br />

All of the factors which account for good business in<br />

tjeneral lines are present—stronger than ever. So the poten-<br />

J.<br />

^. Sal for the motion picture also has increased. But, over-all,<br />

film business has shovm a decrease. That means that something<br />

is wrong, not with conditions, but with picture business<br />

^<br />

" itself. Some blame the product, saying the public is "shopping"<br />

for quality. Some blame inertia, lack of confidence,<br />

!ear. It probably is a combination of all of these things. But,<br />

30 long as the general situation is as healthy as the statistics<br />

proclaim, the trend can be UP in this business, if it will just<br />

get off of its backside and out of its doldrums.<br />

KJc'x^ /y^JLuy^^<br />

Pfd^SeaU<br />

Circuit Names the Big Five<br />

In Clearance Complaint<br />

Community Theatre Corp., operating the<br />

State. Springdale, Conn., has asked that it<br />

be allowed a maximum clearance for the<br />

State of 44 days after first run in Stamford.<br />

*<br />

St. Louis 5% Ticket Tax<br />

Passed On to Public<br />

Admission prices at most of the theatres<br />

increased January 1, when the new municipal<br />

levy went into effect; boosts closely follow<br />

the exact amount of tax on adult tickets.<br />

American Legion Honors<br />

Film Probe Luminaries<br />

Citations issued to numerous Hollywood<br />

notables who testified as friendly witnesses<br />

at the recent house un-American activities<br />

committee hearings.<br />

Paramount in Canada Forms<br />

Video Production Company<br />

Famous Players Canadian Corp. organizes<br />

television firm; meanwhile FCC delays to<br />

March 1 hearing Paramount arguments for<br />

acquisition of new U.S. television stations by<br />

theatre subsidiaries.<br />

-f<br />

Loyal Haight to Supervise<br />

Paramount Candy Sales<br />

Succeeds Max Schosberg. who will become<br />

consultant and adviser to the department<br />

which he founded 20 years; Haight joined<br />

the New York Paramount office in November<br />

1946.<br />

*<br />

Loew's Directors Slated<br />

For Re-Election Ian. 30<br />

stockholders to meet in New York; Nicholas<br />

Schenck, Joseph Vogel, William F. Bodgers,<br />

J. Robert Rubin, Charles Moskowitz, Leopold<br />

Friedman, David Warfield, William Parker,<br />

Henry Winthrop, Eugene Leake listed.<br />

Film Classics to Release<br />

For a New Independent<br />

"The Argyle Album" will be the first film<br />

to be delivered by new firm organized by<br />

Alan H. Posner, New York broker, and Walter<br />

Compton and Samuel X. Abarbanel, publicists.<br />

British Theatremen to Stress<br />

Upped Filming Impossible<br />

Cinematograph Exhibitors Ass'n expected<br />

to teU Harold Wilson, president of the board<br />

of trade, at January 7 meeting that 1948 output<br />

will be about 40 features; government<br />

estimate was 75.<br />

Basil O'Connor Is Honored<br />

By British Goverrmient<br />

President of American Red Cross becomes<br />

associate knight of order of St. John of<br />

Jerusalem in recognition of his outstanding<br />

humanitarian work.



Films, Stills and Bulletins<br />

To Be Utilized in Putting<br />

Video Service on Market<br />


NEW YORK—The behind-the-scenes<br />

race for position in the expected 1948 television<br />

boom is in full swing. Three newsreel<br />

companies, Warner Pathe News, Paramount<br />

News and Fox Movietone News, may<br />

make some startling changes in newsreel<br />

operation in the coming months. Paramount<br />

is almost ready to roll on films made<br />

from television receivers, but is awaiting<br />

the supreme court decision on theatre divorcement.<br />

Theatrical newsreels are threatened with<br />

strong competition from television. In the<br />

past few months, three worldwide news services,<br />

Associated Pi-ess, United Press and International<br />

News Service, have offered 24-<br />

hour newsreel motion picture service to television<br />

stations.<br />


The INS, unlike AP and UP, is not going to<br />

film its own newsreels. The newsreel films<br />

will be produced and released on a daily basis<br />

by Telenews Productions, Inc. Telenews and<br />

INS are the first to offer daily newsreel motion<br />

pictures.<br />

Prom this it is not difficult to figure out<br />

that the newsreel companies soon will be<br />

forced to offer something new to the public.<br />

Newsreels are released twice a week and are<br />

subject to clearance.<br />

The newsreel service offered by the news<br />

services to television stations would give television<br />

audiences fresh film coverage of daily<br />

events every evening. In addition, both CBS<br />

and NBC television stations in New York<br />

film their own newsreels.<br />

Paramount News, which has been keeping<br />

its theatre television plans under wraps, is not<br />

overlooking any opportunities. The company<br />

soon will join the news services in offering<br />

newsreel motion pictures to television companies.<br />

For many years Paramount has been<br />

exchanging still photos with AP.<br />

Right here it can be assumed that Paramount<br />

News has no intention of manufacturing<br />

competition for its theatres by supplying<br />

newsreels for television until it is<br />

ready to introduce its system for filming<br />

news events from a television receiver in<br />

theatres.<br />


One curious development in the current<br />

television situation is the INS-Telenews plan<br />

to supply television stations with daily motion<br />

picture newsreel films, still wirephotos<br />

and teletyped news tapes. The INS is owned<br />

by William Randolph Hearst. So is MGM's<br />

News of the Day. News of the Day does not<br />

figure in the INS-Telenews deal.<br />

News of the Day is silent on television<br />

plans. It works closely with Fox Movietone<br />

News, and its reels are processed at DeLuxe<br />

Laboratories, a 20th-Fox affiliate.<br />

At this point it is interesting to note that<br />

20th-Fox, along with Warners, has been experimenting<br />

on theatre television with RCA.<br />

The sudden rush by the wire services into<br />

the television newsreel field a strong indication<br />

is<br />

that they have every intention of keep-<br />

ings newspaper-owned television stations supplied<br />

with filmed news events. AP is offering<br />

its newsreels only to its member television<br />

stations; INS is offering its newsreel<br />

Warners May Release<br />

Newsreels in Color<br />

New York—Warner Pathe News may<br />

release its newsreels entirely in color.<br />

The first footage, processed by Cinecolor,<br />

will be released for showing in theatres<br />

Wednesday (January 7) as part of the<br />

regular twice-weekly newsreel issue.<br />

The color footage features shots of the<br />

Tournament of Roses and the Rose Bowl<br />

football game in Pasadena on New Year's<br />

day.<br />

A total of 300 feet of Cinecolor footage<br />

is included in the newsreel. The film was<br />

processed at the Cinecolor laboratory on<br />

the coast. Editing, titling and narration<br />

were handled by the Warner studio shorts<br />

department. The studio began flying completed<br />

clips of the color footage to New<br />

York 24 hours after the film was shot.<br />

Warner laboratory personnel was doubled<br />

to handle the color footage and<br />

worked in two eight-hour shifts.<br />

Willard Vanderveer, southern California<br />

representative for Warner Pathe News,<br />

supervised the color filming.<br />

films to all, advertising agencies included.<br />

In early December a total of seven out of<br />

17 television stations in operation were owned<br />

by newspaper concerns. Out of 104 firms that<br />

had been granted television construction permits<br />

by the FCC or had filed applications for<br />

stations, 24 either owned or operated newspapers.<br />

Six firms either owning or operating newspapers<br />

have applied for television station<br />

licenses in recent weeks.<br />

Here it becomes apparent that the newspapers,<br />

which were wai-y of tying up with<br />

radio when that medium first hit the airwaves,<br />

do not want to miss the boat this time.<br />


The Columbia Broadcasting System has<br />

worked out a deal to exchange television programs<br />

with the Baltimore Sun station WMAR<br />

in Baltimore, the Philadelphia Bulletin station<br />

and the Washington Star station WMAL.<br />

Recently the CBS television station in New<br />

York, FMAR in Baltimore and the Philadelphia<br />

Inquirer station in that city all carried<br />

the first AP television newsreel of Pi-incess<br />

Elizabeth's wedding.<br />

This cooperation between newspaper-owned<br />

television stations and CBS has given rise to<br />

rumors that the newspapers seriously are<br />

planning organizing nationwide networks.<br />

The surge of television newsreel activity<br />

apparently has not alarmed theatrical newsreel<br />

executives. Warner Pathe News says it<br />

is too early to judge whether theatrical newsreels<br />

will be hit. At the same time it announced<br />

it was going to issue its newsreels<br />

entirely in color in the future.<br />

That makes two theatrical newsreel companies<br />

that have offered something new to the<br />

public in recent months. Paramount has<br />

been using the new Zoomar camera lens,<br />

which can switch from closeups to long shots<br />

without a change in camera position.<br />

If the theatrical newsreel heads are not<br />

alarmed about the wire services entry into<br />

the television field, neither is INS. Executives<br />

at both Telenews and INS say they will<br />

not cut into present theatre attendance with<br />

their television newsreels. They claim the<br />

television newsreels will whet public appe'Jte<br />

for theatrical newsreels.<br />

This view conflicts sharply with opinions<br />

expressed in the past by television men. They<br />

have claimed that present theatrical newsreel<br />

operation soon will be made obsolete<br />

by television newsreels.<br />

One theatrical newsreel executive said that<br />

while television audiences still were relatively<br />

small, television newsreels could not cut into<br />

theatre attendance.<br />

Like News of the Day, Universal News has<br />

nothing to say about its television plans.<br />

It is no secret that Paramount has been<br />

testing its theatre television equipment at<br />

the Paramount Theatre in New York. Paramount<br />

hopes some day to install its television<br />

receiving equipment in other circuit houses.<br />

It eventually may have a television camera<br />

crew feeding news events to theatres.<br />


Paramount has been active in television<br />

since 1939, when it formed Television Pi-oductions.<br />

Inc., which operates a Hollywood television<br />

station. Balaban & Katz circuit in<br />

Chicago also operates a television station,<br />

and Paramount is affiliated with Allen B.<br />

DuMont Laboratories, which operates WABD<br />

in New York.<br />

This is how the INS-Telenews service for<br />

television stations will work:<br />

The television newsreel negative will he<br />

flovi'n to New York for processing at the H.<br />

E.R. Laboratories. The company is working<br />

on a new quick drying process. Prints will be<br />

flown out to nine regional Telenews offices<br />

for distribution. These outlets are in Cleveland,<br />

Chicago, San Francisco, Detroit, Milwaukee,<br />

Denver, Dallas, Los Angeles and<br />

Seattle.<br />

Telenews plans to equip these offices with<br />

film processing equipment so that local film<br />

news breaks can be developed speedily. All<br />

reels will be printed on both 35mm and 16mm.<br />

They will be released to the television stations<br />

with scripts to be read by an announcer.<br />

Jack Tobin, production supervisor for Telenews,<br />

said the scripts are more easily prepared<br />

than sound commentary put on the<br />

film sound track.<br />

Telenews is organizing U.S. camera crews.<br />

Two crews have been lined up in New York<br />

and Washington. The company has been<br />

turning out a weekly international newsreel<br />

for theatrical release for some time.<br />

Telenews operates 14 theatres in the U.S.<br />

Several show newsreels exclusively. Some<br />

of the 35mm film prepared for the television<br />

newsreels will be shown in several Telenews<br />

houses. No other theatres will be serviced.<br />


On a national news break like the recent<br />

Texas City disaster story first would be carried<br />

on a moving teletype tape flashed on<br />

the television screen. This would be followed<br />

up by still wirephotos with spoken commentary<br />

and then by the newsreels.<br />

The still wirephotos will be used for last<br />

minute additions to newsreels or for news<br />

flashes over television. All wirephotos received<br />

at INS bureaus will be developed on<br />

special glossy paper or film strips and rushed<br />

to the local television station. It takes 20<br />

minutes to receive and develop a wirephoto.<br />

Forty-eight U.S. bureaus of the INS are<br />

equipped to handle them.<br />

Seymour Berkson, general manager of INS,<br />

said the news service is working on a system<br />

for transmitting motion pictures by wire at<br />

the speed of 1,000 feet in 20 minutes. A new<br />

camera that shoots and develops film within<br />

a few minutes is being used in the experiments.<br />

By speeding up the wii-ephoto system,<br />

INS hopes to transmit each motion picture<br />

frame in rapid succession.<br />

BOXOFFICE :: January 3, 1948



Divorcement Is Opposed;<br />

Urges Continuance of<br />

Arbitration System<br />

WASHINGTON—Herman Levy, acting as<br />

counsel for the independent tlieatre owning<br />

members of tlie former MPTOA, has filed an<br />

amicus curiae brief with the clerk of the<br />

supreme court in which he makes three<br />

principal contentions. They are:<br />

(1) That the statutory court, in requiring<br />

competitive bidding, made it the only method<br />

of buying pictures and restricted the method<br />

of doing business more than it ever had been<br />

before. Levy describes this as an "inherently<br />

dangerous" method of doing business, asserts<br />

that it is economically unsound and will increase<br />

admissions to the public in the long<br />

run. In the meantime unwary bidders wUl<br />

go out of business.<br />


(2) That divorcement can serve no useful<br />

it purpose. Levy says will cure no evils, but,<br />

on the contrary, will create new evils. It will<br />

be sufficient, he declares, to enjoin illegal<br />

practices of the defendants. "Once these<br />

will have been eliminated by injunction," he<br />

asks, "why may not the industry go on as any<br />

other, developing lawful systems of competition<br />

under which the keener, the better and<br />

the more resourceful (whether they be exhibitors,<br />

producers or distributors! prosper,<br />

others just survive, and the remainder<br />

perish?"<br />

(3) That the court can order arbitration.<br />

The statutory court took a stand in favor<br />

of continuance of arbitration, but decided<br />

it had no power to order it. Levy contends<br />

the court has power to order arbitration for<br />

those things which "are inherently arbitrable."<br />

He cites two cases in one of which<br />

litigants were ordered by the court to agree<br />

in "reasonable" royalties and another in<br />

'vhich the court retained jurisdiction to fix<br />

reasonable royalties in case it should become<br />

necessary.<br />

Levy's brief occupies the same positions<br />

as those of Allied, the PCCITO, the Conference<br />

of Southern Exhibitors, SIMPP, and<br />

the independent theatre ovraing members of<br />

the ATA.<br />


When the MPTOA and the ATA were<br />

merged into the TOA it was agreed that<br />

f ach would remain an entity in order to<br />

.<br />

ontinue the actions begmr when each sought<br />

M file amicus cm-iae briefs before the New<br />

York statutory court in 1946.<br />

The government has allowed the filing of<br />

the briefs of all these with the clerk of the<br />

.supreme court, but it is up to the court to<br />

decide whether they will be considered and<br />

whether attorneys for these groups will be<br />

heard when the appeal is argued. The distributor<br />

defendants have not given their<br />

consent.<br />

In his motion for leave to file Levy argues<br />

for granting of the application to file and<br />

to be heard by saying "it will be useful in<br />

that the court will then have before it independent<br />

theatre owners' and operators'<br />

objections to the decree, which, by virtue of<br />

the basic philosophy of the Sherman act.<br />

should be intended to be of benefit to them.<br />

Their point of view had not been and will not<br />

be sufficiently presented by their nominal<br />

representative, the solicitor general."<br />

Big Snow Hits Theatres<br />

In Eight Northeast States<br />


NEW YORK—Damage to power lines<br />

by a sleet storm which swept through the<br />

eastern area early Frid,ay morning (2)<br />

closed down hundreds of theatres whose<br />

oil-burning heating plants were made inoperative.<br />

New Jersey, Long Island, Westchester<br />

and Putnam counties as well as<br />

metropolitan New York were affected.<br />

Some theatres were able to operate<br />

though hurried changeover to coal firing.<br />

NEW YORK—New York City, upstaoe<br />

New York as far as the Adirondacks, Pennsylvania<br />

from Philadelphia to Pittsburgh<br />

and northward, and all six New England<br />

states were blanketed with a record snowfall<br />

of 25.8 inches between the early morning<br />

hours of Friday, December 26. and the<br />

evening hours up to about 8:30 o'clock.<br />

Theatre business went into a s ate of collapse<br />

and stayed that way in the metropolitan<br />

areas during Saturday and Sunday. In<br />

the outlying communities of northern Pennsylvania<br />

and New York and in Connecticut,<br />

Massachusetts, Rhode Island, Vermont, New<br />

Theatres Are a Haven<br />

For Many Thousands<br />

NEW YORK—Thousands of commuters<br />

stranded by suspended train<br />

and bus service, and autoists marooned<br />

by snow-blocked roads, fotuid refuge in<br />

theatres Friday (26). This was particularly<br />

true in Queens after the Long Island<br />

railroad trains stopped running<br />

Friday evening. All bus service had<br />

halted earlier.<br />

Fifteen Skouras theatres, 14 Interboro<br />

houses, five Loew's theatres and<br />

one RKO house took care of snowbound<br />

travelers.<br />

In Brooklyn the breakdown of BMT<br />

service in the P>rospect Park area and<br />

on lines to Coney Island provided<br />

plenty of overnight guests for the Patio<br />

Theatre, operated by the Centui-y circuit.<br />

Stalled autoists were well represented<br />

in the Walter Reade theatres<br />

which stayed open in Perth Amboy<br />

and Plainfield, N. J.<br />

Overnight accommodations and service<br />

varied with the theatre and ingenuity<br />

of the manager.<br />

Most guests sat around in the lounges<br />

and lobbies until the theatres finished<br />

their regular shows. Some paid to see<br />

the pictures and then remained in their<br />

seats overnight.<br />

Whether paying guests or not, the<br />

storm victims received coffee and<br />

doughnuts and, in some instances,<br />

sandwiches.<br />

The theatres kept the steam on all<br />

night, and some managers provided<br />

blankets.<br />

Hampshire and Maine, bus and automobile<br />

traffic was practically at a still .standstill<br />

the following Monday, and theatre business<br />

was in the doldrums.<br />

Film delivery services performed heroic<br />

feats in getting prints to theatres. In the<br />

concentrated population areas around Philadelphia<br />

and in North Jersey deliveries were<br />

a few hours late, and many Saturday children's<br />

shows were called but theatres<br />

off,<br />

remained opened.<br />

Some ran their holdover shows an extra<br />

show, others cut double feature programs to<br />

single features, and a few bicycled prints<br />

from one theatre to another.<br />

In New York City and the surrounding<br />

area there were practically no missouts. but<br />

in upstate New York and in northern New<br />

England the service was spotty. Roads could<br />

have been opened sooner if there had not<br />

been so many stalled cars.<br />


Railroad service was suspended completely<br />

on Long Island. Elsewhere it ran from no<br />

service at all to service hours late. By Saturday<br />

afternoon most railroads were open<br />

and film shippers were rapidly reorganizing<br />

their services to use railroads.<br />

Five theatres in northern New Jersey<br />

closed because failure of film deliveries<br />

of<br />

Saturday, December 27, but deliveries were<br />

completed elsewhere in the area and in New<br />

York City with most of the trucks from two<br />

to three hours late.<br />

On both Satiu'day and Sunday New Yorkers,<br />

who were out, saw the streets completely<br />

free of vehicles—except stalled ones—for the<br />

first time in a generation. Subways continued<br />

operating, but patrons had so much<br />

trouble getting to subway stations that most<br />

of them went back home and most theatres<br />

were empty. Sunday business picked up<br />

.sharply in the Times Square area, and on<br />

Monday it improved in other spots.<br />

The closed theatres in New Jersey were:<br />

Ritz. Carteret; Colony, Elizabeth; Royal,<br />

Strand and State, Elizabeth. In Hudson<br />

county and elsewhere Walter Reade houses,<br />

Warner Bros, and the David Snaper circuits<br />

were delayed.<br />


Rugoff & Becker, operating theatres in the<br />

New York, Brooklyn and Long Island areas,<br />

reported some delays in receiving prints, but<br />

all managed to operate. Some houses played<br />

only one of the two scheduled features. Cinema<br />

Circuit Corp., operating houses in Manhattan,<br />

Bronx, Yonkers and other sections,<br />

also reported one or two hours' delay in receiving<br />

prints, but all houses remained open.<br />

The eastern circuits, in general, reported no<br />

further delays in film shipments after Monday,<br />

December 29.<br />

A Palisade Film Delivery truck was stuck<br />

in the snow at Fort Lee, N. J., Friday, December<br />

26 with film deliveries for Saturday<br />

kiddy shows in the Bergen county area. As<br />

a result, 25 to 30 theatres, in Englewood, Fort<br />

Lee. Bergenfield. Teaneck. Tenafly. Ridgefield.<br />

Park. Ridgewood. Hackensack, North<br />

Bergen. Guttenberg and Palisades Park cancelled<br />

these Saturday shows.<br />

BOXOFFICE :: January 3, 1948

j<br />

Memphis Suit Is<br />

Neighborhoods Benefit<br />

MEMPHIS, TENN.—The $3,378,000 suit<br />

brought by a number of neighborhood theatre<br />

operators against M. A. Lightman, sr.,<br />

Paul and W. P. Zerilla and their associates<br />

and eight major film companies has been<br />

settled.<br />

Final papers of agreement between plaintiffs<br />

and defendants were being signed this<br />

week, and differences have been resolved, according<br />

to William Goodman, attorney for<br />

Lightman.<br />

The suit, filed in federal court under the<br />

Sherman and Clayton antitrust acts, charged<br />

the defendants with operating a monopoly on<br />

film distribution in Memphis. It is being dismissed<br />

with prejudice, which means it cannot<br />

be brought to trial again.<br />

Under the settlement reached today, the<br />

entire distribution system will be altered so<br />

that pictures will be available to whole groups<br />

of neighborhood houses on the same date.<br />

In other words, the public will be able to<br />

Settled;<br />

see a picture at several theatres on the same<br />

night, thus cutting down on the advantage<br />

of one theatre which might obtain rights<br />

to show the picture in advance of competitors.<br />

Theatres other than those which<br />

brought the suit will be affected by the change<br />

in distribution policies.<br />

Goodman said conferences Wednesday<br />

which led to the agreement were friendly. He<br />

declined to give any financial details of the<br />

agreement, saying that all parties had promised<br />

to keep them confidential.<br />

It is believed, however, on the basis of<br />

previous reports, that the settlement will be<br />

for a nominal sum, about $200,000.<br />

Goodman, John D. Martin and Herbert<br />

Glazer represented Lightman's interests.<br />

David N. Harsh was attorney for the Zerillas.<br />

Walter P. Armstrong sr., Walter P. Armstrong<br />

jr., Garland Draper and John T.<br />

Shea represented the plaintiffs.<br />

Representing the defending film companies<br />

were Lowell Taylor and Frank Glankler.<br />

'Agreement' Gets N.Y. Critics' Nod;<br />

Rural Vote Goes to 'The Yearling<br />

NEW YORK—"Gentleman's Agreement,"<br />

the 20th-Fox picturization of the Laura Z.<br />

Hobson novel, captured two of the awards in<br />

the New York Film Critics 13th annual vote<br />

taken at the Newspaper Guild headquarters<br />

December 29. The picture was chosen as<br />

best domestic film for 1947 by a nine to seven<br />

vote on the sixth ballot. Elia Kazan was<br />

chosen best director for his direction of<br />

"Agreement," as well as "Boomerang," another<br />

20th-Fox fihn, by an 11 to 5 vote on the<br />

sixth ballot.<br />

William Powell won the best actor award<br />

for his performances in "Life With Father"<br />

(WB) and "The Senator Was Indiscreet"<br />

(U-I) by a ten to six vote. Deborah Kerr was<br />

chosen as the best actress of the year for<br />

her work in two British films, "The Adventures.s"<br />

(EL) and "Black Narcissus" (U-I).<br />

The best foreign film of the year, chosen on<br />

the fourth ballot, was "To Live in Peace," an<br />

Italian language picture distributed in<br />

America by Times Films Corp.<br />

Bergman and Crosby<br />

Are Farm Favorites<br />

PHILADELPHIA—The country's rural film<br />

patrons have chosen Ingrid Bergman and<br />

Bing Crosby as their favorite stars again. It<br />

marks the second consecutive year that the<br />

two have led the annual Rural Motion Picture<br />

Poll conducted by Country Gentleman.<br />

Results are published in the January issue of<br />

the magazine.<br />

Claudette Colbert placed second among the<br />

women and Gregory Peck finished second<br />

among the men. Up among the top female<br />

stars were June Allyson, Greer Garson and<br />

Jeanne Crain while leaders among male stars<br />

included Cornel Wilde, Alan Ladd and Van<br />

Johnson.<br />

"The Yearling" was chosen as the years<br />

favorite film, followed by "The Jolson Story,"<br />

"Welcome Stranger," "The Egg and I," "The<br />

Best Years of Our Lives," "The Farmer's<br />

Daughter," "Dear Ruth," "Mother Wore<br />

Tights," "Life With Father" and "Margie."<br />

Miss Bergman and Crosby also won the All-<br />

American Popularity Poll conducted by BOX-<br />

OFFICE magazine and published in the<br />

Barometer edition issued last November.<br />

10<br />

Colbert also placed second among the women<br />

stars in this ballot. Of the ten favorite rural<br />

films, four won BOXOFFICE Blue Ribbon<br />

awards and a fifth, "The Best Years of Our<br />

Lives," was a special award for being the<br />

"best boxoffice picture" of the year.<br />

Editors of Country Gentleman pointed out<br />

that the poll shows that rural audiences are<br />

as discriminating as urban filmgoers. Subscribers,<br />

it was pointed out, frequently write<br />

complaining about the excessive number of<br />

B pictures shown in rural theatres.<br />

Film Classics Sets Four<br />

For January Release<br />

NEW YORK—Film Classics will<br />

have four<br />

pictures for release Januaiy 15, according to<br />

Joseph Bemhard, president. They are:<br />

"Furia," Italian film produced by Westport<br />

International Films, Inc., which is scheduled<br />

to go into the Rialto Theatre; "Women in the<br />

Night," produced by Louis K. Ansell, which<br />

is booked for the Gotham Theatre, following<br />

"The Fabulous Texan"; "For You I Die," an<br />

Arpi production; "Discovery," Admiral<br />

Byrd's south polar trip with narration.<br />

Interim Bonus Agreement<br />

Extended Studio Unions<br />

HOLLYWOOD—An interim cost-of-living<br />

bonus averaging 11.17 per cent of contract<br />

wage scales has been extended the lATSE<br />

locals by major studios pending the outcgme<br />

of current negotiations pertaining to a'^ew<br />

contract. The bonus agreement was worked<br />

out by Charles Boren, labor liaison for the<br />

Motion Picture Ass'n, and Roy Brewer, lATSE<br />

International representative.<br />

Herman Beiersdorf Named<br />

EL Western Sales Head<br />

NEW YORK—Herman Beiersdorf, formerly<br />

Eagle Lion southwestern district manager,<br />

has been promoted to western sales manager<br />

by A. W. Schwalberg, vice-president and general<br />

sales manager. Beiersdorf succeeds L. E.<br />

"Nicky" Goldhammer, who resigned Decem-<br />

Loew's 1947 Earnings<br />

Under Previous Year<br />

NEW YORK—For the fiscal year ending i<br />

Aug. 31. 1947, Loew's, Inc., reports a net in-<br />

]<br />

come after provision for depreciation, taxes<br />

j<br />

and other deductions of $11,626,427. This is i<br />

equivalent to $2.26 per share on the 5,142,615<br />

(<br />

shares. It includes $1,093,736 as Loew's share,<br />

of the net undistributed income of partly<br />

owned subsidiaries.<br />

During the fiscal year of 1946 the net was<br />

|<br />

$18,691,533, equivalent to $3.66 on 5,100.327<br />

shares outstanding at that time. It included<br />

$732,588 of undistributed income.<br />

Total current and working assets on Aug.<br />

31, 1947, were $132,171,887. The previous year<br />

the total was $127,830,012. Total liabilities<br />

Aug. 31, 1947, were $26,941,991. The previous<br />

year they were $30,844,315. In other words,<br />

at the end of the 1947 fiscal year net profits<br />

were below the previous year by $7,065,106.'<br />

Assets were up $4,341,875 over the previous,<br />

year, and liabilities were down $3,902,324.<br />

For the 12 weeks ending Nov. 20, 1947, net<br />

income after depreciation, taxes and other<br />

deductions, subject to year-end audit, totaled<br />

$1,354,761, equivalent to 26 cents per share,<br />

compared ^vith $3,650,967, or 72 cents per<br />

share, for the same period in 1946. The gross<br />

sales and operating revenues for the 12 weeks<br />

were es'imated at $37,960,000, compared \vith<br />

$41,460,000 for the same period in 1946.<br />

Tile company stated that substantial economies<br />

had been effected throughout the organization,<br />

the benefits of which should show<br />

in future operations.<br />

Brulatour Increases<br />

Price of Raw Stock<br />

NEW YORK—J. E. Brulatour, Inc., distributor<br />

for Eastman Kodak Co., has increased the<br />

price on raw stock to $11.50 per thousand<br />

feet for 35mm from the old price of $10 per<br />

thousand. The price hike went into effect<br />

December 29. Notices have gone out to producers<br />

and film processing laboratories.<br />

The raw stock price boost caused Consolidated<br />

Film Industries. Producers Laboratories,<br />

Movielab, Deluxe and other film laboratories<br />

in the east to send out letters to their<br />

customers notifying them of a proposed increase<br />

in processing charges. The exact<br />

amount of the increase will be determined<br />

after January 5.<br />

Frank Ryan and His Family<br />

,<br />

Killed in Missouri Crash<br />

SEDALIA, MO.—Frank Ryan. 40, film director,<br />

and his family were killed in the<br />

pile-up of two Missouri Pacific trains here<br />

New Year's day. Killed with the director<br />

were his wife, a son, James, 20; a daughter,<br />

Judith 18, and another son, Frankie, 9. All<br />

were returning to Hollywood after visiting<br />

relatives in Indiana. Ryan had been associated<br />

with the film industry since 1942 when<br />

he collaborated in writing "The Amazing<br />

Mrs. Halliday," a Deanna Durbin film. Pictures<br />

he directed include "Patrick the Great"<br />

and "So Goes My Love," both for Universal.<br />

Fourteen persons were killed in the crash.<br />

First 1948 Censorship Bill<br />

In Massachussetts Hopper<br />

BOSTON—The Massachusetts state legislature<br />

is the first in the country to get 1948<br />

legislation affecting the film business. Two<br />

bills were dropped into the hopper this week.<br />

One provides for a state censorship board<br />

and the other is an anMdiscrimination biU<br />

which establishes penalties for theatre managers<br />

who "wrongfully" refuse admission to<br />

or eject persons from a theatre or place of<br />

public amusement.<br />

BOXOFFICE :: January 3, 1948<br />


I months.<br />

H<br />

Chicago Admissions<br />

Go Up to Offset Tax<br />

CHICAGO—Film and sports fans will have<br />

to shell out an extra 3 per cent, despite a<br />

city ordinance forbidding the addition of the<br />

new amusement tax to ticket prices. There's<br />

no law that says the theatres and arenas<br />

can't raise their admission prices. And that's<br />

exactly what happened January 1, the same<br />

day the new tax went into effect. The five<br />

big motion picture theatre chains here, including<br />

one that has most of the independent<br />

houses, announced 3 per cent hikes starting<br />

the first of the year.<br />

Legitimate theatre officials said they expected<br />

to follow suit. Bowling is going up<br />

one cent to 31 cents a line, said the Bowling<br />

Proprietors Ass'n of Greater Chicago. New<br />

prices for hockey tickets at Chicago Stadium<br />

will be $2.05 and $4.10. an increase of 2'l:<br />

per cent. Other sports promoters indicated<br />

they would put similar boosts into effect.<br />

There was a possibility the prices might go<br />

up even another cent. It was explained that<br />

any per cent raise in admission prices calls<br />

for an additional raise on federal tax. The<br />

new tax levy requires payment to the city of<br />

3 per cent of gross receipts of motion picture<br />

and legitimate theatre tickets, bowling alleys,<br />

sporting events and other amusements. The<br />

annual revenue is estimated at $4,000,000.<br />

Petrillo Ban on Recording<br />

Hits 711 Disk Companies<br />

NEW YORK—A total of 711 record and<br />

transcription firms have been affected by<br />

James C. Petrillo 's ban on music recordings<br />

by members of the American Federation oi<br />

Musicians. The ban went into effect midnight<br />

December 31.<br />

Approximately half of the companies make<br />

phonograph records. The remaining concerns<br />

consist of small studios that occasionally<br />

make a musical recording. The four<br />

largest recording companies, RCA Victor, Columbia,<br />

Decca and Capitol, are estimated to<br />

have turned out more than 140,000,000 pressings<br />

for 1947.<br />

Most of the major companies worked right<br />

up to Petrillo's deadline to accumulate a<br />

backlog of new recordings to carry them<br />

through next year. The public is not expected<br />

to feel the effects of the ban for about 12<br />

Petrillo banned musical recordings<br />

for his union members on the ground that<br />

they were manufacturing their own competition.<br />

Production, Sales Huddle<br />

At Enterprise's Studio<br />

HOLLYWOOD—Production'and sales plans<br />

for 1948 were under discussion when Enterprise<br />

staged the second of its annual planning<br />

meetings at the studio. The huddles<br />

Here attended by company executives and<br />

Enterprise's producing, directing and starring<br />

partners.<br />

The executive personnel, including David<br />

L. Loew, board chairman: Charles Einfeld,<br />

president: and George Schaefer, distribution<br />

chief, conducted the meetings. Among those<br />

participating were Joseph C. Gilpin, Robert<br />

S, Taplinger, Bill Blowitz, David Hopkins,<br />

Colin Miller, Ingrid Bergman, Charles Boyer,<br />

Barbara Stanwyck, Ginger Rogers, Joel Mc-<br />

Crea, Lewis Milestone, R. B. Roberts, Stanley<br />

Kramer, Wolfgang Reinhardt and Vernon<br />

Clark—the latter representing Harry<br />

Sherman, now vacationing in Hawaii.<br />

20lh-Fox Dates Two Films<br />

NEW YORK—"Captain From Castile" and<br />

"The Tender Years." both set for release in<br />

January, will be the first films on the 20th-<br />

Fox 1948 lineup.<br />

^a4^ut^to*t ^cfiont<br />

l^ET ROYALTY PAYMENTS of $138,000,-<br />

000 for the exhibition of American films<br />

in foreign countries during 1946 were received<br />

by U.S. motion picture companies, it<br />

was revealed by the Office of Business<br />

Economics of the Commerce department this<br />

week. Distribution of the amount annually<br />

was almost equal over the four quarters of<br />

the year.<br />

According to official British figm-es, about<br />

$70,000,000 was paid to U.S. producers in<br />

1946. It was estimated that the increased<br />

duty on foreign films imposed by the United<br />

Kingdom in August 1947 will not effect a reduction<br />

in film rentals there until at least the<br />

second quarter of 1948. Total receipts in<br />

1947 are expected to be at approximately the<br />

same level as in 1946.<br />

SINCE THE APPOINTMENT last week of<br />

Wayne Coy to be chairman of the FCC, opposition<br />

seems to have loomed in the senate<br />

against his nomination.<br />

Senator Taft told reporters the GOP policy<br />

committee he heads will discuss the appointment<br />

at a meeting early in January. Taft<br />

said he personally was "not favorably impressed"<br />

with the selection of Coy for the<br />

job.<br />

Coy, who is radio director for the Washington<br />

Post, had been objected to by Carroll<br />

Reece, chairman of the Republican national<br />

committee.<br />

Senator Capehart (R., Ind.i said he had<br />

no objection to Coy for his new job.<br />

E. K. Jett, the same week resigned from<br />

the commission and George E. Sterling of<br />

Maine was appointed In his place.<br />

LEWIS S. BAER was appointed last week<br />

as chief of the screening division of the motion<br />

picture section of the civil affairs division<br />

of the army department. Baer was a<br />

former script writer and film consultant and<br />

at one time director of foreign sales for<br />

Young America Films, Inc.<br />

DIVIDEND PAYMENTS by motion picture<br />

companies for the quarter period of September-November<br />

was $13,403,000, according to<br />

the Commerce department. This was an increase<br />

of $44,000 over the period for 1946,<br />

which was $12,459,000. Payments for last<br />

month were $228,000, compared with $320,-<br />

000 for November 1946.<br />

THE PHILIPPINE motion picture government<br />

board which controls amusement prices,<br />

has announced a new and somewhat reduced<br />

scale of motion picture theatre admissions.<br />

Although the scale was to have become effective<br />

October 16. exhibitors have protested<br />

and the application of the order has been<br />

suspended pending further consideration. Officials<br />

of the Manila Theatres Ass'n lodged<br />

strong protests and called upon the board<br />

chairman to present their objections. Members<br />

of the association challenged the legality<br />

of control over admission prices and declared<br />

that if the new rates were enforced<br />

theatres would not be able even to meet their<br />

minimum operating expenses. The board<br />

consented to give the theatre operators until<br />

the end of October to submit financial statements<br />

in support of their claim.<br />

AN OFFICIAL OPINION of the State department<br />

on the feasibility of applying the<br />

Mundt bill to free frozen funds abroad due<br />

motion picture companies, was given upon<br />

query by Senator Smith of the foreign relations<br />

committee this week.<br />

The State department asserted that the<br />

bill as drawn does not give it power to do<br />

anything but buy films, books and other information<br />

media outright, and distribute<br />

them abroad. It does not cover any of the<br />


various "conversion" schemes that have been<br />

proposed, or any of the subsidies.<br />

They asserted also that they must consult<br />

with other top fiscal agencies of the government<br />

before making any recommendation of<br />

the bill on possible solutions or wording of<br />

a broader bill.<br />

IN MANAGUA, NICARAGUA, the most<br />

popular and best theatre was destroyed<br />

by fire on the night of September 30, reports<br />

the motion picture consultant of the Commerce<br />

department. Although the evening<br />

showing had not started, several hundred<br />

people had already taken their seats and<br />

were awaiting the performance. The fire<br />

started and spread with such rapidity that<br />

in the rush for exits eight patrons were killed<br />

or trapped in the flaming building.<br />

MPA Join in the Release<br />

Of Religious Film Series<br />

SPOKANE—Eric Johnston, president of the<br />

Motion Picture Ass'n, announced this week<br />

the availability of the first two, nonprofit,<br />

films in a series to be known as "In the Eyes<br />

of the Church," in a public service project<br />

of the association.<br />

The films are designed to present basic<br />

religious concepts, common to all faiths, as<br />

applied to contemporary situations and issues.<br />

The two pictures are "Nuremberg<br />

Trials, the Church and International Justice"<br />

and "The People in the Atomic Age." They<br />

were made for 16mm exhibition by RKO<br />

Pathe and with the assistance of Arthur<br />

DeBra. of MPA. The idea originated with<br />

Dean Charles E. McAllister of Spokane and<br />

were financed through a gift of Mr. and<br />

Mrs. G. F. Fawcett, also of Spokane.<br />

The films will be available to church groups<br />

of all denominations, and are designed to<br />

stimulate groups discussions. Leaders manuals<br />

also are provided. They are obtainable<br />

through the Religious Film Foundation, 123<br />

East 12th St., Spokane, Wash.<br />

Cagney Challenges Right<br />

Of UA to Serve Summons<br />

NEW YORK—Attorneys for William Cagney<br />

Productions have asked the New York<br />

supreme court to vacate the summons served<br />

by United Artists in connection with the action<br />

over "The Time of Your Life." UA had<br />

started the action to force Cagney to deliver<br />

the film under the terms of a "distribution<br />

deal. Cagney wants to release the film<br />

through Warners, which also has been served<br />

with a summons.<br />

The Cagney lawyers stated the summons<br />

should be set aside because the firm does not<br />

do business in New York. UA has until January<br />

5 to answer this argument.<br />

At the same time Enterprise Productions<br />

has asked UA to file a complaint by January<br />

18 to back up the summons served in<br />

connection with a contract dispute over "Arch<br />

of<br />

Triumph."<br />


The iirst new theatre to be constructed and operated<br />

by Paramount International Theatres Corp., a<br />

pubsidiary ol Paramount International Films, will be<br />

the Paramount Tacna Theatre in Lima, Peru. The<br />

Tacna is part of a newly-erected lO-story building<br />

which includes apartments, offices and de luxe shops.<br />

It will be the first air conditioned theatre in Peru.<br />

It will have a capacity of 1,945 seats. The theatre<br />

was designed by Schlanger, Reisner, Urbahn and<br />

Hoffberg,<br />

BOXOFFICE :: January 3, 1948

:<br />

:<br />

:<br />

predated<br />

just as vie<br />

m9k€ has about \\a\ ^* srea1.<br />

started - ar ^<br />

Variety says<br />

!•* "Suspenseful, hard-boiled melodrama. Tension<br />

hits hard... to unfold gutty action, red-meat ingredients<br />

. . . potent values."<br />

Showmen's Trade Review says:<br />

IW^ "Splendid boxoffice. Fine performances, top production<br />

and skillful direction make it absorbing, actionpacked<br />

entertainment for everybody."<br />

Film Bulletin says:<br />

!W~ "Tense, spine-tingling, closely-knit, sumptuously<br />

mounted, it will roll up handsome boxof^ce returns."<br />

Daily Variety says<br />

iMf~ "A-plus for thrills. Gangster stufT streamlined and<br />

brought up to date with new twists — looks like ready<br />

cash in boxoffice. Production of Hal Wallis, strictly on<br />

the deluxe side, is tops in mounting and showmanship.<br />

Fight scene as fully realistic a bit of mayhem as the<br />

screen will take."<br />

Hollywood Reporter says<br />

B*" "Conspicuous accomplishment is that it brings the<br />

Wallis discoveries of the last few seasons together in<br />

the same picture. Each puts his best foot forward,<br />

Lancaster does excellent job. Scott cuts attractive figure.<br />

Kirk Douglas dominates his every scene.<br />

excellent and Kristine Miller colorful."<br />

Wendell Corey<br />

M. P. Daily says:<br />

a^' "A tough-talking underworld drama bursting at<br />

the seams with violence,"<br />

*Jnd there'll be moreMf^f^about<br />

it s sensational torch-song, "Do7i'l<br />

Call It Love," recorded by topflight<br />

singing stars for top-drazvrr<br />

radio promotion.<br />

L.nXCIIINC<br />

Paramount^!<br />


'BURT<br />


niZABETH<br />

SCOTT<br />

PWULIS'S<br />

r\ Production<br />

WALK<br />

ALONE<br />

ntement<br />

t^^^^^^^^K has<br />

kn^^^^^^^Ei a man<br />

vvitl^^^^^Kgl e s<br />

With<br />




George Rigaud • Marc Lawrence<br />

Mike Mazurki • Mickey Knox<br />

Directed bJyronHaskin<br />

It'sScreenplay by Charles Schnee • Adaptation by Robert Smith and<br />

John Bright* Based upon an original play "Beggars Are Coming To<br />

Town" by Theodore Reeves • Produced on the Stage by Oscar Serlin<br />

a womai^wice as deadly!

.<br />

'THcti ^^ S

.<br />

ihe most acclaimed<br />

picture in the history<br />

of the screen!<br />



»f;<br />

with<br />



producedbyDARRYLF.ZANUCK<br />

screen Play by MOSS HART<br />

Directed by ELIA KAZAN<br />


i<br />

ihe<br />

Parents'<br />




52 Vanc/erii/t ^vt.^/ew York 17. N. Y.<br />

December 15,<br />

19^47'<br />

Mr. Ben Shlyen<br />

Publisher & Editor-in-Chief<br />


825 Van Brunt Boulevard<br />

Kaneas City 1, Missouri<br />

Dear Mr.<br />

Shlyen<br />

As 1947 draws to a close, it is a pleasure to take time<br />

out to congratulate you on the fine publishing job you<br />

have done by keeping "BOXCFFICE" - in my opinion - the<br />

outstanding trade paper in the motion-picture industry.<br />

We thirJf so much of it in our organization, that it is<br />

the or.ly movie trade .loumal in which we advertise. I<br />

think you will be glad to hear that I have recently<br />

ckeyed an ad for your January 10th, 1948, issue.<br />

Your editoriel supervision is a masterful and most constructive<br />

operation. Our motion-picture editors and<br />

myself go through "BOXOFFICE" from co ver to cover. It<br />

enables us to keep quit e thoroughly abreast of all that<br />

is important In the industry.<br />

Sincerely<br />

y<br />

s^^C^<br />

D. P. WJUdCOX, Director<br />

MotitJnPioture Relations<br />

Thank You<br />

Mr.Willcox<br />


a<br />

Unfair<br />

1<br />

THE OUTLOOK FOR 1948:<br />

Industry, As a Whole, Is in an Optimistic Mood<br />

By J. M. JERAULD<br />

v« T EW YORK— E. V. Richards jr. and Bob<br />

P®U Wilby were the first to describe 1948 as<br />

A "the year of decision."<br />

They meant something more than THE<br />

decision, meaning the prospective supreme<br />

court ruling in the antitrust case: they meant<br />

all the decisions that must be made by producers,<br />

distributors and exhibitors after the<br />

decision has been handed down—an upheaval<br />

that may require the charting of new courses.<br />

They may also have had in mind the revisions<br />

required as a result of the British<br />

75 per cent tax and currency restrictions in<br />

other foreign areas and the accumulating evidence<br />

that the high cost of living is causing<br />

families to cut down on entertainment in<br />

spite of generally good business and high<br />

employment.<br />

Barney Balaban, Paramount president,<br />

phrased a neat description of the new outlook<br />

in his speech before the organizers of the<br />

Motion Picture Foundation when he said the<br />

exuberance had gone out of the boom-time<br />

outlook of a year ago.<br />

It w-ould be a great comfort to some industry<br />

executives if they could feel that whatever<br />

the supreme court decides would be<br />

clear, explicit and final. Will the judges<br />

lean to the theory that the court should confine<br />

itself to enjoining violations of the antitrust<br />

law after stating what the violations<br />

are, or will it attempt to lay down a code<br />

of trade practices as the statutory couit did<br />

in New York?<br />

What Top Exhibitors<br />

Are Thinking About<br />

Ted R. Gamble<br />

President<br />

Theatre Owners of America<br />

The welfare of exhibitors during 1948 can<br />

be spoken of, in my judgment, by no one in<br />

a vein of great assurance. There are too<br />

many imponderables in the theatre business<br />

today to enable anything approaching a precise<br />

analysis. This very uncertainty, however,<br />

should, in my judgment, alert the exhibitors<br />

to their business problems and make<br />

them watch the developments in the new<br />

year with a view to exerting every ounce of<br />

their energy and influence to protect their<br />

business.<br />

(ai The threatened Ascap rates which<br />

must be adjusted so as to not constitute an<br />

undue burden on the theatre business.<br />

ibi National admissions taxes must be<br />

reduced, and protection against the current<br />

epidernic of local admissions taxes must be<br />

developed.<br />

I<br />

c<br />

I<br />

16mm competition must be met.<br />

idi The new and thrilling development of<br />

That has been often attempted and just as<br />

often has failed. Possibly it was the very<br />

suddenness of some such proposals, the lack<br />

of preparation and forethought, that led to<br />

failure. With the UMPI failure fresh in mind,<br />

and being one to learn by experience, I do not<br />

intend to repeat that error. All that I am<br />

seeking to do now is to point out to you a<br />

condition that you will soon have to grapple<br />

with. I merely want to condition your minds<br />

to the idea, to start you thinking on the subject,<br />

in the hope that when the proper time<br />

arrives the proposal will not lack for champions<br />

among the men and women of goodwill<br />

who abound in all branches of our great<br />

industry."<br />

All who heard Kirsch agreed that this was<br />

the most conciliatoi-y and statesmanlike proposal<br />

to come from Allied in a long time.<br />

Spyros P. Skouras, 20th Century-Fox president,<br />

was present at the dinner and nodded<br />

hearty approval. He had made proposals<br />

along somewhat similar line sat a similar<br />

gathering more than a year before.<br />

For the first time, the Theatre Owners of<br />

America is making detailed surveys on a number<br />

of exhibitor problems, one of the most<br />

important of which is the effects on theatres<br />

of the increasing use of 16mm film.<br />

The MPA is planning a more intensified<br />

effort in behalf of industry public relations.<br />

The hope is that these new service activities<br />

will be of benefit to all branches of the<br />

industry.<br />

The new MoMon Picture Foundation is entirely<br />

apart from regular industry problems,<br />

of course, but if it does what its sponsors<br />

hope it will—set a new example of intraindustry<br />

planning in behalf of all its workers—it<br />

will not only lend prestige to the industry,<br />

but it may also lead to a realization<br />

that these are some things upon which all the<br />

contending groups can unite for the common<br />

good.<br />

Cyp MORE immediate concern to<br />

^^ exhibitors<br />

during 1948 is the product outlook. It is<br />

apparent tha*" the day of concentration on<br />

high-budget pictures is passing. Long runs<br />

in downtow-n houses during the boom days<br />

made it possible for producers to extract most<br />

of their profits there. Now that the customers<br />

are going back io their neighborhood houses<br />

in increasing numbers, because admissions<br />

are lower, the downtown runs are shortening.<br />

This means more product will be needed for<br />

the houses with limited audience potentials.<br />

It is obvious that several of the majors<br />

realize this. Some of the product announcements<br />

are on a scale reminiscent of ten years<br />

ago.<br />

Should other courts follow the Chicago<br />

Jackson Park precedent and limit the length<br />

of first runs, even more product would be<br />

required. This might have a tendency to cut<br />

down the super specials. If this happens the<br />

current argument about advanced admissions<br />

might subside to a lai-ge degree before the<br />

year end.<br />

Economists agree that the general level of<br />

business wOl continue, good.<br />

This will be a factor in keeping the outlook<br />

bright. The uncertainties center around<br />

what exhibitors will do to each other, if they<br />

start bidding for better runs than they have<br />

had in the past.<br />

Some time before 1948 fades out, everybody<br />

expects, this industry, with the help of the<br />

government, will secure an easing of the foreign<br />

restrictions, and it is quite likely corporations<br />

W'ill be formed abroad so that restricted<br />

currencies can be shipped to this<br />

country in the form of goods which can be<br />

turned into cash.<br />

BOXOFFICE January 3, 1948 17


Barney Bala ban Nate J. Blumberg<br />

James R. Grainger<br />

Gradwell Sears<br />

Distribution Chiefs See<br />

Better Product in 1948<br />

Neil Agnew<br />

President<br />

Selznick Releasing Orgayiization<br />

There are prophets and sages in every<br />

form of human endeavor, who attempt to<br />

predict the com-se of business 12 months<br />

ahead. I am neither prophet nor<br />

But, this<br />

sage, but<br />

shovraianship cannot be of vailue<br />

my long experience in the<br />

unless it<br />

motion penetrates<br />

picture<br />

right down the line to<br />

mdustry has proven to me the<br />

that<br />

playing<br />

three<br />

of the<br />

factors<br />

govern the success<br />

pictures. Now more than<br />

ever,<br />

of any film<br />

exhibitors<br />

enterprise.<br />

And these three<br />

must realize that they have<br />

a bigger<br />

factors apply<br />

share of<br />

to the<br />

responsibUity in seeing<br />

year 1948 as well as<br />

that<br />

to any other<br />

the picture<br />

year.<br />

gets all the support it deserves.<br />

They are iD good product; (2) shrewd<br />

merchandising of said product and tested The public, in 1948, will have neither the<br />

showman.ship, including the best in penetrative<br />

publicity, advertising tui-es. and exploita-<br />

Neither will the public give sufficient<br />

inclination nor the money for ordinary piction;<br />

13) mutually cooperative relationships<br />

patronage to the extra-good pictures unless<br />

between the producer and exhibitor.<br />

they are properly stimulated by hard selling<br />

Quality of product scheduled for and<br />

release<br />

good showmanship.<br />

next year by the Selznick Releasing Organization<br />

and by other companies within my showmanship must be given pictures in their<br />

The history of this business proves that<br />

ken is particularly high grade, and with the day and date engagements. Producers and<br />

proper merchandising methods, plus added distributors must emphasize better exploitation<br />

publicity long before the picture reaches<br />

help to the exhibitor 1948 should be a banner<br />

year,<br />

tht theatre so that it has an identity before<br />

its engagement.<br />

Barney Balaban<br />

President<br />

Paramount Pictures<br />

It is not reasonable to be rashly optimistic<br />

about the prospects of our industry in 1948.<br />

The coming year will be a crucial one. We<br />

have met great problems before, and have<br />

solved them. I am tempering my own optimism<br />

with a simple realism and a firm<br />

determination for I do believe that the proven<br />

resourcefulness and ability of the personnel<br />

of our industry will enable it to surmount<br />

these obstacles.<br />

Nate J. Butmberg<br />

President<br />

Universal-International<br />

There can be only one outlook for 1948.<br />

This must be based on the slogan, -Back to<br />

Showmanship!" This showmanship must have<br />

Its source in Hollywood. Pictures must be<br />

made at a lower cost, but they must be better<br />

pictures. This means that we will have<br />

to resort to the old traditional ingenuity<br />

which made this business what it is today.<br />

At the present time our company has the<br />

biggest production schedule, money-wise, that<br />

it has had in its history. In the first two<br />

months of the new year we will have such<br />

top-budget productions as "The Senator Was<br />

Indiscreet," "A Double Life," "A Woman's<br />

Vengeance," "The Secret Beyond the Door"<br />

and "Naked City." This list represents tremendous<br />

negative costs, but we believe the<br />

business these pictures will attract will justify<br />

every dollar that was put into them.<br />

These pictures represent more than money<br />

We think they combine the traditional showmanship<br />

that I am presently talking about.<br />

With the deficiency in foreign income, pictures<br />

of this caliber will have to be handled<br />

with an eye on the maximum possibilities.<br />

We think these are the kind of pictures the<br />

public wants to see. We think they also<br />

represent a fine outlook for 1948. -li<br />

Ned E. Depinet<br />

Executive Vice-President<br />

Radio-Keith-Orpheujn<br />

Several years ago the RKO announcement<br />

of the new season's pictures carried the title<br />

"Productions. Not Predictions." I think as<br />

far as exhibitors' interests are concerned, this<br />

slogan should hold true more than ever for<br />

1948.<br />

Even though producers and distributors are<br />

currently beset with weighty problems, there<br />

have been so many fine pictures already completed<br />

for release during the coming year<br />

that the outlook for the exhibitors, in my<br />

opinion, is<br />

exceedingly good.<br />

As far as RKO is concerned, we are prepared<br />

to offer exhibitors a better array of<br />

product than ever before. I am sure that<br />

other distributors are putting forth every<br />

effort toward this same objective. And so<br />

even though theatres will be called upon to<br />

pay more for pictures, 1948 should prove a<br />

banner year for them.<br />

On behalf of my company and myself, I<br />

wish all the greatest possible success.<br />

M. R. Goldstein<br />

General Sales Manager<br />

Monogram Pictures<br />

1948 will undoubtedly prove to be the year<br />

of decision.<br />

The government suit regarding the selling<br />

methods of the distributors, the matter of<br />

divorcement, clearance revisions and bidding<br />

should be well decided before the 1948 season<br />

is far under way.<br />

The English situation with its abortive<br />

f^ tax together with the rest of the uncertain<br />

75<br />

foreign market, will also be behind<br />

us before the new year over. Continually<br />

is<br />

rising production costs, plus the loss of foreign<br />

revenue wiU put more emphasis and<br />

importance than ever on domes! ic distribution<br />

income.<br />

Unquestionably 1948 will be a momentous<br />

year, but as in previous years the motion<br />

picture industry is well organized enough to<br />

regulate and adjust itself with whatever<br />

conditions and problems it may encounter<br />

Allied Artists together with Monogram Pictures<br />

are looking forward to a year of great<br />

promise. Monogram, with its consistent<br />

"bread<br />

. and butter" pictures has rightfully<br />

earned for itself a well established reputation.<br />

With forthcoming top ranking productions<br />

such as Roy Del Ruth's "The Babe<br />

Ruth Story," "Panhandle," "Song of My<br />

Heart" and "The Hunted," 1948 will see<br />

Allied Artists solidify and improve its position<br />

as a top ranking production company.<br />

W. . Schwalberg Norton V. Ritchey VV. A. Scully<br />

James R. Grainger<br />

Executive Vice-President<br />

Republic Pictures<br />

The British situation serves to emphasize<br />

an industry need which would have been<br />

present, m a lesser degree, after the end of<br />

the era m which motion pictures enjoyed<br />

such outstanding boxoffice returns That<br />

need is showmanship to stimulate a continu-

V;^-5f s^~v '^ \54,\ ,^5 t

'<br />

riit.<br />

'<br />

Iped<br />

' 111<br />

• 11<br />

I<br />

size<br />

. . The<br />

THE OUTLOOK FOR 1948 (Con't)<br />

President<br />

AITO of Indiana<br />

Theatre grosses in Indiana for tiie past six<br />

months have been off from 15 to 20 per<br />

The lioliday grosses of the retail<br />

I "ires in small towns are running behind<br />

the same periods of 1946, while at the same<br />

time these stores have the largest number<br />

of lay-away and greatest number of charge<br />

accounts in their history. The type of goods<br />

that is moving in retail stores is all in the<br />

l"\v price range. $5 or under.<br />

In the last six months the office of the<br />

\TOI has had more exhibitors coming in<br />

)r assistance with their buying problems<br />

1<br />

M.m it has had in the previous six years.<br />

I'lie reason is a falling boxoffice and a rising<br />

operating cost are seriously affecting<br />

profit. I believe it is a healthy sign that<br />

exhibitors are seriously trying to improve<br />

the operation of their houses to obtain the<br />

optimum in boxoffice returns.<br />

The rising costs of the necessities of life<br />

plus poor quality of the product turned out<br />

of Hollywood during the last year is largely<br />

responsible for this condition. The drop in<br />

quality of product is attested to by figures.<br />

from the BOXOFFICE Barometer chart.<br />

I frankly can see for 1948 nothing but a<br />

continued drop in boxoffice unless living<br />

costs level off and the quality of product is<br />

improved. I doubt if this latter item can be<br />

changed greatly. A great many pictures made<br />

to cater to the public's tastes of 1946-47,<br />

and now lying on producers shelves, may not<br />

be acceptable to the 1948 public.<br />

Harry R. French<br />

I'ri'sident<br />

1/ uncsota Amusement Co.<br />

I am more optimistic about the prospects<br />


of our business in 1948 than ever before in<br />

my career in this business.<br />

Our<br />

i-ntial<br />

industry<br />

audience<br />

has before<br />

in its history.<br />

it the greatest<br />

We have<br />

I<br />

if<br />

I.. lions of old customers, millions of new ||<br />

Irons created through the wartime ||<br />

nches of the service, the increased spend- j|;<br />

. money of the war worker, and now, ||<br />

hli'd to those groups, the increased amuse- %<br />

n-iit money of the farm family.<br />

Certainly these patrons, plus our newly !|<br />

lade patrons, the youngsters of recent years, ||<br />

us to shatter records in the easy i;<br />

ay during the last two years. Those same §;<br />

Miple will help us to shatter records dur- ||<br />

V2. the coming year if we as an industry, ;|<br />

s Well as individuals, apply the good old<br />

immon-.sense rules of showmanship that<br />

||<br />

%<br />

ave led this industry to its present high ||<br />

'isition.<br />

Morris Loewenstein ,1<br />

I 'resident<br />

M<br />

rhcatre Owners of Oklahoma<br />

||<br />

We are beset from many sides. Our ene- |g<br />

ones are the product of both competition ji<br />

ind jealousy. :|<br />

Ascap's new rate schedule is still being i;<br />

iii'uotiated; television and 16mm films are ji<br />

law threats which afford considerable con- ;|<br />

('in; federal admission taxes, too high, are |;<br />

!ilady to be challenged in the new Congress; ;!|<br />

'iial taxes, cropping up in so many places, :|<br />

id watching and advance admission price I;!<br />

Hires need control. These things em- ;|:<br />

the need for strong exhibitor or- ||<br />

tazations. both national and local. ;|<br />

rhcrc are those who willingly will give jl<br />

Una tunc and effort to meet these chal- ;|<br />

1' || a lis necessary that more of the rank i;<br />

I lile take interest and lend encourage- i|<br />

. A solid front will . do more to spur ;;|<br />

aess and win the fight than the disposi- I;<br />

to let George do it. jl<br />

What Do Exhibitors<br />

Want?<br />

Better product, no $1.20 pictures, a cut in federal<br />

admission taxes, a settlement of the Ascap quarrel<br />

Edward Lachman<br />

(Continued from page 17)<br />

apparent lackadaisical attitude of the stars<br />

should be corrected.<br />

The production part of the industry has<br />

grown fat and complacent on the past lush<br />

business. Those days, as we know, are over,<br />

and to keep our patrons, producers had better<br />

take stock and give us boxoffice film that will<br />

appeal to the masses. Otherwise, our competition,<br />

which is alarmingly apparent, namely<br />

television, sporting events and radio, will<br />

make such inroads at our national boxoffices<br />

that getting them back into the habit of<br />

going to the theatre will be a Herculean task.<br />

I cannot too vehemently emphasize the role<br />

that advanced admission prices have done<br />

to drive these masses from our boxoffices,<br />

especially in small towns. The time has<br />

came to re-educate the producers and distributors<br />

that the lifeblood of our business is<br />

the masses and that movie going is a habit<br />

and a good habit for all concerned. Let us keep<br />

it that way by not slapping the fixed salary<br />

public in the face with advanced prices that<br />

permit only a favored few, who have the<br />

price to pay, to see that particular picture<br />

that the national advertising has created<br />

a desire to see. Let us stop ignoring the bulk<br />

of the people, the masses, the working class<br />

who are responsible for the continued success<br />

of our business.<br />

President<br />

Famous Players Canadian Corp.<br />

We of Famous Players Canadian Corp.<br />

look forward with gi'eat confidence to good<br />

business diiidng 1948 because of the anticipated<br />

high level of pay rolls and steady employment<br />

which is forecast by the continued<br />

great demand for building materials and<br />

all kinds of consumer and durable goods.<br />

The backlog of big feature motion pictures<br />

now complete and ready for delivery<br />

to us and which we now have under contract<br />

assures us of a full supply of high grade<br />

boxoffice attractions for the coming year,<br />

plus the fact that good'pictures do well even<br />

\Vlien conditions are not considered the best,<br />

because the public demand for this popularly<br />

priced form of entertainment is remarkably<br />

steady. For example, from 1930 through the<br />

depression years in Canada to 1934 consumer<br />

expenditures for shoes and food for home<br />

consumption showed a proportionately mucn<br />

greater drop than the receipts of motion<br />

picture theatres during the same period.<br />

Frank R. Ricketson<br />

President<br />

__-<br />

Fox Intermountain Theatres<br />

Whenever we have a good picture we find<br />

a ready response from the public.<br />

The prosperity of our industry for 1948<br />

depends upon the quality of product which<br />

we receive from Hollywood.<br />

I do not anticipate any unfavorable legislation,<br />

either municipal or state, in the Rocky<br />

Mountain region, unless the distributors continue<br />

to force upon the exhibitors so-called<br />

roadshow admission priced attractions. We<br />

must realize that our regular admission<br />

prices today are what we considered advanced<br />

admission prices a few years ago.<br />

The distributor must appreciate the fact<br />

that there is an irritated resistance to so<br />

many so-called roadshow motion picture attractions<br />

in the hinterlands.<br />

Bennie Berger<br />

President<br />

North Central Allied<br />

For 1948, I predict divorcement, which will<br />

put the business back where it belongs and<br />

give ability its chance. I see a defeat for<br />

Ascap, and exhibitors will look back on the<br />

Ascap collections as they now do on the old<br />

score charges. There also will be an expansion<br />

of independent exhibitor associations.<br />

Fred Wehrenberg<br />

Board Chairman<br />

Theatre Owners of America<br />

Frankly, none of us—producers, distributors<br />

or exhibitors—should expect that 1948<br />

on either a net profit or gross income basis<br />

will equal the records set in 1946 or even,<br />

perhaps, those of the year just ended. It<br />

appears to me also that all of the major elements<br />

in this business must reconcile their<br />

business thinking to the undeniable fact that<br />

the days of constantly moimting gross business<br />

are gone in this industry, at least for<br />

the next several years ahead, under normal<br />

peacetime conditions . industry has its<br />

own peculiar and particular problems which<br />

cannot be ignored. We must remember that<br />

the phenomenal success of the business has<br />

been due entirely to the fact that it is the<br />

entertainment of the masses. If, for any<br />

reason, we price motion pictures out of the<br />

mass market, it could well prove disastrous.<br />

Leo Wolcott<br />

Board Chairman<br />

Allied ITO of lowa-Nehraska<br />

It is my belief that the 1948 prospects in<br />

motion picture exhibition will be largely governed<br />

by the quality of the picture product<br />

produced and made available.<br />

There are few ills in the motion picture<br />

industry which cannot be cured by good pictures<br />

at fair admission prices.<br />

I beheve there is still sufficient spending<br />

money in the country to profitably support<br />

good pictures. That the public will not now<br />

support inferior pictures is amply proven by<br />

a recent summary which showed that the<br />

quality of pictures shown in 1947, and the<br />

corresponding boxoffice results have dropped<br />

one-third from 1945.<br />

If our business is to hold its own and<br />

prosper, good pictures at fair prices are a<br />

must.<br />

Mitchell Wolfson<br />

Co-Owner<br />

Wometco Theatres<br />

Gross business will be down slightly during<br />

the coming year. Attendance will be off<br />

considerably, especially if more of our big<br />

pictures are marketed at higher than usual<br />

admissions. Product seems to be plentiful<br />

but quality is not as good as usual. Much<br />

building of new theatres is in prospect if<br />

the building ban is released and much more<br />

is probable if building costs should be reduced.<br />

All in all, 1948 does not appear to be<br />

headed for any increase in business . . . but<br />

to the contrary, I would guess that business<br />

will be off from 10 per cent to 20 per cent in<br />

this area.

. . Comedian<br />

. . Observing<br />

. . Replacing<br />

. .<br />

^oUffu/'Md ^e^tont<br />

Production Is Hurt Little<br />

During Flu Epidemic<br />

Probably because motion picture producs<br />

at an almost precedentially low ebb<br />

len the ailment struck, film-making progwas<br />

little, if any, affected by the mysterious<br />

flu epidemic which has had southem<br />

California in its grip since before Christmas.<br />

Although a large percentage of studio<br />

workers have been victims of the so-called<br />

"virus X" plague, the fact that the working<br />

personnel at the various studios was far<br />

from being at top capacity meant that the<br />

resultant absenteeism did not appreciably<br />

slow up camera activity, which was already<br />

curtailed by the holiday slump and widespread<br />

economy measures.<br />

The flu bug was a democratic operator,<br />

attacking backlot workers, high-paid executives<br />

and stars with the same enthusiasm.<br />

Victims ranged from press agents to directors,<br />

from company brass to technicians. At<br />

latest reports the city health department of<br />

Los Angeles was optimistically predicting,<br />

however, that the epidemic is on the wane<br />

after knocking out an estimated 200,000 persons,<br />

more than 600 of them in the film<br />

plants.<br />

Studio sicklists were particularly heavy at<br />

MGM, Paramount and Warners, where absentees<br />

included such personalities as Director<br />

George Sidney, Ava Gardner, Errol Plyiin<br />

and Jean Arthur. Casualties were also heavy<br />

at Enterprise, where both David L. Loew and<br />

Charles Einfeld, company toppers, were<br />

knocked out of action, and Eagle Lion. Other<br />

lots reported considerably fewer victims.<br />

Sam Spiegel, John Huston<br />

Form Horizon Pictures<br />

CrystaUizing tentative plans disclosed some<br />

months ago. Producer Sam Spiegel and<br />

Writer-Director John Huston are plunging<br />

into independent production with the formation<br />

of Horizon Pictures, Inc. Now negotiating<br />

a major release, they will gun theii' first,<br />

untitled picture in May and will follow with<br />

"The Idiot," based on a story by Dostoevsky.<br />

Huston will not become active in the new<br />

company until he has wound up a writer-director<br />

commitment at Warners, where his<br />

current and final assignment is "Key Largo."<br />

Spiegel was formerly a producer at Universal-<br />

International.<br />

Mary Pickford Organizes<br />

Another Production Unit<br />

Already active in three companies, Mary<br />

Kckford has incorporated still another picture-making<br />

unit. This one, yclept Stardust<br />

Road Pictures Corp., was formulated by her<br />

in association with Charles "Buddy" Rogers,<br />

Ralph Cohn and Hoagy Carmichael, and was<br />

organized to film "Stardust Road." based on<br />

Carmichael's autobiography, for United Artists<br />

release. Miss Pickford. a UA memberowner,<br />

is also active in Triangle Pictures<br />

and Comet Productions.<br />

Two Paramount Directors<br />

Get Plum Assignments<br />

A couple of plum directorial assignments<br />

were handed out by Paramount. Mitchell<br />

Leisen will pilot "Abigail, Dear Heart," first<br />

picture to go into work at the studio this<br />

year, to co-star Wanda Hendrix, Macdonald<br />

Carey and Claude Rains, while to William<br />

Russell goes the megging chore on "It's<br />

Always Spring," upcoming Veronica Lake vehicle<br />

. . . Out Warner way Delmer Daves was<br />

By<br />


chosen to direct "Until Proven Guilty," next<br />

Joan Crawford starrer, which is being scripted<br />

by George Oppenheimer. At that studio Casey<br />

Robinson was set to script "Bright Leaf,"<br />

story of the tobacco industry, which Seton<br />

I. Miller will produce . . . "Gus the Great,"<br />

the Thomas Duncan best-seller, is to be<br />

scripted and produced for Universal-International<br />

by Chester Erskine. At the same film<br />

factory Garson and Michael Kanin announced<br />

their next venture will be "Come What May,"<br />

with Garson directing and Michael producing<br />

from an original by the former . . . Phil<br />

Krasne's Falcon Productions booked John F.<br />

Link to direct two more in the series being<br />

made for Film Classics release. Link piloted<br />

the initialer, "The Unwritten Law" . . . Columbia<br />

has loaned Director WUliam Castle to<br />

Edward Golden to pilot "Texas, Heaven and<br />

Brooklyn."<br />

Nine Stage Personalities<br />

Signed by WB in Year<br />

That old axiom still seems to be working<br />

overtime—that the quickest way to get yourself<br />

discovered by Hollywood is to head in the<br />

other direction and knock off a job in a<br />

Broadway play. Out at Warners, for example,<br />

the studio counted noses as 1947 passed into<br />

history and discovered that a total of nine<br />

stage personalities were placed imder contract<br />

by the company during the 12 months.<br />

From New York's main stem came Patricia<br />

Neal, Jan Sterling, Richard Rober, Sam<br />

Wanamaker, Jeanne Shepherd and Romney<br />

Brent, as well as Director Bretaigne Windust.<br />

The London stage supplied two others—Robert<br />

Douglas and Lois Maxwell.<br />

Lee Bowman Joins Cast<br />

For Columbia Musical<br />

Major castings for Columbia's upcoming<br />

musical, "Let's Fall in Love," were completed<br />

with the signing of Lee Bowman, who<br />

joins Dorothy Lamour, Jeffrey Lynn and<br />

Janis Carter in the toplines of the Irving<br />

Starr production Ben Blue<br />

will team again Dennis Morgan in<br />

with<br />

Warners' Technicolor tunefilm, "One Sunday<br />

Afternoon." They were first paired in "My<br />

.<br />

Wild Irish Rose" his 30th<br />

year in films,<br />

.<br />

Monte Blue was handed a<br />

character topline in the Burbank studio's<br />

Bogart-Bacall starrer, "Key Largo" . . . Paramount<br />

signed Pearl Bailey, nightclub thrush,<br />

for a key role in "It's Always Spring" .<br />

Leads in Republic's "Recoil" went to William<br />

Wright and Janet Martin, with William<br />

Henry and Stephanie Bachelor also set . .<br />

That valley lot booked Rex Ingram i"De<br />

Lawd" in "Green Pastures") for a featured<br />

spot in<br />

"Moonrise."<br />

Numerous Loanouts Loom<br />

During Week's Castings<br />

Loanouts loomed large among casting activities<br />

during the period. Hal Wallis gave<br />

the nod for Producer Sam Bischoff to borrow<br />

his contract star, Lizabeth Scott, for the<br />

femme lead opposite Dick Powell in "Pitfall,"<br />

being tm-ned out by Bischoff for United Artists<br />

release . . . David O. Selznick loaned Guy<br />

Madison and Rory Calhoun to Julian Lesser<br />

and Frank Melford, head men in the recently-formed<br />

Windsor Pictures, to co-star<br />

in "When a Man's a Man," adapted from the<br />

Harold Bell Wright story. Windsor will make<br />

it for Monogram release . Adrian<br />

Booth as Monte Hale's leading lady in Republic's<br />

"The Timber Trail" is Lynne Roberts<br />

. . . Edmund Gwenn draws one of the<br />

VJanqex Sells Equipment<br />

Used for 'Joan to U-I<br />

Walter Wanger, who reputedly has expended<br />

more than 84,000,000 in the manufacture<br />

of "Joan," the Ingrid Bergman<br />

starrer about the martyred Maid of Orleans,<br />

has already<br />

for Radio by Wanger's Sierra<br />

money back—even<br />

made RKO<br />

gotten<br />

though<br />

some of<br />

the picture,<br />

his<br />

Pictures, just now in editing stages<br />

is<br />

and won't be released until next fall.<br />

He has sold all of the physical assets<br />

used in making the film, including nine<br />

truckloads of equipment, to Universal-<br />

International. The paraphernalia comprises<br />

dressing-room trailers, air-conditioning<br />

units, electrical equipment and<br />

unused materials, which are being shipped<br />

by U-I to Florida. There they will be<br />

pressed into service by Producer Nunnally<br />

Johnson, now filming "Mr. Peabody and<br />

the Mermaid" on location.<br />

top roles in 20th Century-Fox's "Apartment<br />

for Peggy," in which Jeanne Grain and William<br />

Holden have the romantic leads.<br />

Five Autry Films in Color<br />

On Columbia '48 Slate<br />

Gene Autry is going to .strum his guitar and<br />

head 'em off at the pass in at least five sagebrush<br />

epics for Colimibia during the year.<br />

They'll all be made under the Gene Autry<br />

Productions banner and will be filmed in<br />

Cinecolor. The screen cowboy will gun the<br />

first, "Hideaway," early in March shortly after<br />

Autry returns from a personal appearance<br />

tour through 11 southern states, and will be<br />

followed in April by "Wings Westward." The<br />

remaining three will be launched at monthly<br />

intervals.<br />

With the Hopalong Cassidy production unit<br />

temporarily idle, Lewis J. Rachmil, production<br />

manager for the outfit, has swung over<br />

to Edward Golden Productions to supervise<br />

the making of "Texas. Heaven and Brooklyn,"<br />

to be filmed for United Artists release . . .<br />

Louis King. 20th-Fox megger, remains at the<br />

Westwood film foundry for another year, his<br />

option having been hoisted.<br />

Three Literary Purchases<br />

Recorded for the Week<br />

Still breathing feebly and in need of artificial<br />

respiration was the story market as the<br />

period ended with but three literary transactions<br />

recorded. Jack Wrather, Monogram<br />

producer, figured in two of them. He disposed<br />

of a property called "Follow Me Quietly," by<br />

Francis Rosenwald and Anthony Mann, to<br />

RKO Radio, and then acquired another<br />

Rosenwald yarn, "Strikes It Rich," for production<br />

at Monogram. "Quietly" will be<br />

turned out for RKO Radio by Sid Rogell<br />

from a script being prepared by Marty Rackin<br />

... To Warners as a stamng vehicle for Joan<br />

Crawford went "The Story of a Schoolteacher,"<br />

described as a "factual pictorial" entry.<br />

By Charles Speers. it is slated for early<br />

publication by Look magazine. The film version<br />

will be produced by Jerry Wald.<br />

John Hanagan to Produce<br />

Two Mozart Opera Films<br />

On the heels of Columbia's announcement<br />

that it will make film versions of eight operas<br />

during the year, comes word that a newcomer<br />

producer, John Hanagan. is going to<br />

turn out two similar subjects. He'll produce<br />

the Mozart opera, "Don Giovanni," as his<br />

initialer, with Ezio Pinza, Metropolitan luminary,<br />

in the title role, and will follow it<br />

with "Marriage of Figaro," another Mozart<br />

work. Hanagan has announced no distribution<br />

arrangements for the pair.<br />

BOXOFFICE :: January 3, 1948 21

^(mcUm ^efront<br />


long films. In effect, this means that BritishJ<br />

shorts and documentaries which are run In J<br />

a program will count for quota, not onlyl<br />

against American shorts as in the past, butj<br />

also against American features. The association<br />

sees as helping them this in building j<br />

a British shorts industry.<br />

QUITE THE MOST AMUSING affair of<br />

^ the festive season was the RKO-Walt<br />

Disney party for the industry's children.<br />

After a year of press receptions and parties,<br />

at which jaded pressmen see only each other,<br />

it was a refreshing change to go to a party<br />

where the guests expressed their enthusiasm<br />

with whistles and buzzers.<br />

The party started with the showing at the<br />

Odeon, Leicester Square, of Disney's "Pun<br />

and Fancy Free"—and this in itself was<br />

enough to thrill the kids, for they could brag<br />

to their friends that they had seen the picture<br />

a week before its official west end<br />

opening. Before the big film was shown the<br />

children saw a 20-year-old Mickey Mouse<br />

cartoon, one of the first ever shown.<br />

After the film show parents and children<br />

lined up outside the exclusive Hungaria Restaiu-ant<br />

(in what must have been the first<br />

queue ever outside those premises) to get in<br />

to the tea party. RKO and Walt Disney had<br />

taken the names of the guests beforehand<br />

and there was a parcel of toys waiting for<br />

each boy and girl presented to them by<br />

Dolores Gray, who is starring here in "Annie<br />

Get Your Gun."<br />

One of the significant things noted by<br />

your correspondent was the eagerness with<br />

which quite small children ran around the<br />

room asking for autographs of the stars who<br />

were present. It seems that we start them<br />

in the cinema habit young in this country.<br />

THE REISSUE WAVE is gaining impetus<br />

London as the film shortage increases.<br />

in<br />

This week Rank houses in the west end are<br />

playing reissues almost exclusively with<br />

three of the biggest houses running last<br />

year's films. "Great Expectations" is playing<br />

the Leicester Square Theatre (a good choice<br />

for Christmas), "Stairway to Heaven" is at<br />

the Gaumont, Haymarket and "Blithe Spirit"<br />

is at the Marble Arch Pavilion.<br />

Several of these films are doing better<br />

business than some of the new product which<br />

seems to prove that, shortage or no shortage,<br />

the British public still shops for entertainment.<br />

its<br />

Charles Chaplin's "Monsieur "Ver-<br />

doux," for example, is coming off after a<br />

short run in spite of the fact that it received<br />

fairly good reviews here.<br />

ALFRED SHIPMAN's Alliance Film Studio<br />

group came up with a good picture for th.3<br />

Christmas trade, a modest budget effort that<br />

will gross plenty here and may do well in<br />

overseas markets. At present playing United<br />

Artists' showcase house, the London Pavilion,<br />

Piccadilly Circus, the film titled<br />

is<br />

"Just William's Luck" and is based on an<br />

exceptionally popular series of books and<br />

radio plays which have always been bestsellers<br />

in England. The "William" books by<br />

Richmal Crompton tell of the misadventures<br />

of William Brown, aged 11, and his longsuffering<br />

family. In this picture, which is<br />

the first of a series. Director Val Guest has<br />

captured the essence of the stories.<br />

Starring in the film is William Graham, a<br />

lad of 15 who looks younger, and he is<br />

backed up by a team of troupers led by<br />

Garry Marsh as his father. Pi-oof of Wardour<br />

street's favorable reaction to the film<br />

is the fact that it has received a complete<br />

ABC booking, which means that it will<br />

play 500 ABC cinemas for a .start. Since<br />

was made to a budget of<br />

ii.<br />

around $300,000<br />

it cannot fail to show a substantial profit.<br />

ONE ORGANIZATION that is backing the<br />

new films bill is the Ass'n of Specialized Film<br />

Producers, which is elated with the clause<br />

that states that the supporting program<br />

quota can be alloted against the showing of<br />

one day recently she attended the 'Wal'<br />

Disney tea party in the afternoon and deal;<br />

BRITAIN'S OLDEST film studios are starting<br />

a new production policy. The Nettelfold<br />

goodhumoredly with crowds of children, went<br />

group, which has rented its studios in the<br />

on from there to the Gainsborough staff<br />

dance and presented food parcels from Australia<br />

past, is now to commence full scale production<br />

on its own account and Ernest Roy,<br />

to old folks, who were gathered there<br />

nounced an ambitious production program.<br />

managing director of the group, has an-<br />

by the mayor of Hammersmith, and finished<br />

by presenting the prizes at the staff<br />

dance of Eagle Lion—a hard day's work but<br />

Britain's oldest<br />

Butchers<br />

distributing<br />

Empire Film<br />

company,<br />

Service,<br />

has,<br />

which is<br />

one that built goodwill for herself and for<br />

Rank<br />

in the past, hired Nettelfold's studios at<br />

Walton on Thames for making its own prod-<br />

the group generally.<br />

but under the new arrangements Ernest<br />

uct,<br />

Roy will be producing independently for<br />

Butchers release.<br />

'Flame' Will Open in SF<br />

For Benefit of CARE<br />

NEW YORK—The entire proceeds from the<br />

first performance of "The Flame," Republic<br />

picture, which will open at the State Theatre,<br />

San Francisco, the night of January 5,<br />

will be turned over to CARE, according to<br />

James R. Grainger, vice-president in charge<br />

of sales and distribution. Admission price to<br />

the opening has been set at $1.00, with the<br />

maximum paid being left up to each ticket<br />

buyer. All money will be used to purchase<br />

CARE packages containing food and textiles<br />

for clothing costing $10 to the needy in 14<br />

Eui-opean countries.<br />

Herbert J. Yates, president of Republic,<br />

and Jerry Zigmond, district manager of<br />

Paramount Theatres on the Pacific coast,<br />

are cooperating on plans for the benefit.<br />

Jerd Sullivan, first vice-president of the<br />

Crocker First National bank, has been named<br />

honorary chairman. Gen. Mark Clark, former<br />

commanding general U.S. army in<br />

Austria; Elmer G. Robinson, incoming mayor<br />

of San Francisco; Lieut. Gov. Goodwin<br />

Knight, who will represent Gov. Earl Warren,<br />

and representatives of each of the 14<br />

countries will be present.<br />

ONE BRANCH of the publicity organization<br />

of the Rank group about which little<br />

is heard is the section dealing with the<br />

personal publicity of the stars and their appearances<br />

at neighborhood houses on goodwill<br />

visits. Fortunately this country is so<br />

small that a star can be built up on personals<br />

very quickly as a few weeks between<br />

films can be used to cover several hundred<br />

personal appearances.<br />

In charge of all Rank artists on their personal<br />

appearances is Theo Cowan, who was<br />

promoted to the job last year after working<br />

at Gainsborough. His is a tough proposition,<br />

for he has to drive his stars hard, yet retain<br />

his own popularity with them so that<br />

they will work with him willingly rather<br />

than against him. Unlike the Hollywood setup,<br />

stars are still allowed a great deal of<br />

liberty and while a refusal to cooperate with<br />

the publicity department would probably lead<br />

to suspension by the studio in the U.S., in<br />

England it is still looked upon as "temperament."<br />

Most of the really big stars in the Rank<br />

group are convinced of the value of the work<br />

of Cowan's department, the most obvious<br />

example that comes to mind being Margaret<br />

Lockwood who has built a large measure of<br />

her popularity on personal appearances. In<br />


The name Pathe has been identified<br />

with the motion picture industry for so<br />

many years, and has become one of such<br />

historical significance that few are<br />

aware that the man who started it all.<br />

Charles Pathe, is still alive. Although<br />

he no longer is actively identified with<br />

the film industry, his name remains tied<br />

to many companies in the field. The<br />

latest is Warner Pathe News. Shown<br />

above is Charles Pathe, in Lausanne,<br />

Switzerland, reading a congratulatory<br />

wire from the Warner newsreel staff on<br />

the occasion of the 50th anniversary of<br />

the founding of Pathe Industries. His<br />

Pathe News was the first newsreel.<br />

22 BOXOFFICE :: January 3. 1948


EDITOR<br />

OKOffIG<br />

FGH E. FRAZE<br />

Associate Editor<br />



C^xperience<br />

The dictionary definition of experience<br />

is<br />

"knowledge acquired<br />

through personal trials practice or<br />

observation."<br />

Many students and teachers advocate<br />

trial the personal method,<br />

and the so-called self-made individual<br />

likes to refer to this method<br />

as "the hard way." Thoughtful persons,<br />

however, believe that observation<br />

is just as practical and ofttimes<br />

more feasible and economical<br />

than the former method.<br />

The New York exhibitor who permitted<br />

snow to pile up on his marquee<br />

during the blizzard last week<br />

provides an object lesson for theatrem,en<br />

who won't take advantage of<br />

"knowledge gained through observation."<br />

Theatre marquees are not constructed<br />

to sustain the heavy weight<br />

of snow. It should not be necessary<br />

to wait until the marquee collapses<br />

to acquire this "experience."<br />

Two months ago when we were<br />

trying to locate a photograph of<br />

John Ettlinger to run with the announcement<br />

that he had won a<br />

BOXOFFICE Bonus, we found him<br />

in New York, en route to a bigger<br />

and better job, a reward by Paramount<br />

Theatres Service Corp. for his<br />

efforts.<br />

Right after we announced that<br />

John Misavice was awarded a Bonus<br />

in November, we were informed that<br />

he had been promoted as city manager<br />

by the Manta & Rose circuit.<br />

Last week during lunch we told<br />

our guest, Jimmie Nairn, advertising-publicity<br />

director for Famous<br />

Players Canadian, that Tiff Cook,<br />

one of the circuit boys, had earned<br />

a Bonus for November, whereupon<br />

Nairn informed us that Famous<br />

Players Canadian also had given<br />

Cook recognition for his exploitation<br />

ability.<br />

Cook moves up from where he had<br />

been doing yeoman's work as assistant<br />

manager, handling publicity and<br />

exploitation at the Capitol Theatre,<br />

Halifax, to manage a house of<br />

his own.<br />

It appears that the home office,<br />

too, recognizes those who register<br />

in BOXOFFICE as well as at the<br />

boxoffice.<br />

Signs 34 Merchants in Car Co-Op<br />

In It Couldn't Be Done Town<br />

During the five years that Ronald Failes<br />

has managed the Laurel in Long Beach, N. Y.,<br />

he has had many occasions to realize that<br />

the local merchants are not very promotion<br />

minded. As a matter of fact, even at the<br />

home office of Rugoff & Becker which<br />

operates the Laurel, the executives were<br />

dubious as to the merchants coming through<br />

with cooperative ventures.<br />

Failes, however, remembering the old adage<br />

about nothing ventured, nothing gained, set<br />

out to get the merchants interested in a car<br />

giveaway on the theory that as long as he<br />

was going to sell something, he might as well<br />

sell something worth while.<br />


By the time he had visited each merchant<br />

in town, 34 had agreed to contribute $75 each<br />

towards a car giveaway. This netted enough<br />

cash to purchase a 1947 Kaiser and pay tor<br />

$560 worth of advertising material, including<br />

all necessary signs, posters, heralds, trailers,<br />

coupons and six full pages of advertising in<br />

three local newspapers.<br />

The merchants are supplied with coupons<br />

which are dispensed with purchases in their<br />

stores, and results have been so good that<br />

21 additional businessmen, who at first were<br />

unwilling to join the venture, are waiting for<br />

the promotion to end so that they can participate<br />

in another one.<br />

Failes is already working on a foUowup<br />

tieup which will offer some lucky citizen a<br />

house and lot instead of a car.<br />

Aside from the general stimulation the<br />

theatre business has experienced since the<br />

promotion was started, since patrons receive<br />

car coupons with each ticket purchased, the<br />

promotion has strengthened the theatre relationship<br />

with the businessmen of the community,<br />

who give full credit to the Laurel<br />

manager for initiating the stunt.<br />


Old ideas have special angles, Failes has<br />

discovered. His Kiddy Birthday club, for<br />

instance, has a membership of more than<br />

1.000. Each member receives an attractive<br />

birthday card just prior to the anniversary<br />

date, inviting him or her to be a guest of the<br />

management. The offer is made good at all<br />

times.<br />

Failes points out that though children may<br />

come at an evening or weekend performance,<br />

the chances are they will be accompanied by<br />

one of both parents who put up the cash<br />

tor their admission. That frequently accoimts<br />

tor extra revenue and eliminates the possibility<br />

of the child having to attend when<br />

a picture classified as adult entertainment<br />

is being shown.<br />

That is sound logic.<br />









amAwishins you many more HAPPV<br />

birthdays<br />

Members of Laurel Theatre Kid Birthday club<br />

get this invitation to be a guest of the management<br />

at any performance.<br />

Hobby Shop Helps Boost<br />

Opening of 'Sea Hound'<br />

A tieup with a local hobby shop which<br />

sponsored a model shipbuilding contest helped<br />

exploit the new serial, "Sea Hound," for<br />

Harold Mortin. manager of the State, Syracuse,<br />

N. Y. The hobby shop devoted a full<br />

display to the contest and helped distribute<br />

special heralds directed at the children.<br />

An identification contest in which nautical<br />

terms had to be supplied for sections of a<br />

sailing ship also was utilized in conjunction<br />

with a pre-arranged tieup with the Magnus<br />

harmonica shop, which awarded instruments<br />

and other prizes to local winners.<br />

3Aei^ ^Medman —333—

Goodwill<br />

Spirit<br />

Bridgeton, N. J., youngsters participated<br />

in a mammoth Christmas<br />

party at the Stanley Theatre December<br />

24. With Manager Dan<br />

Dandrea handling the arrangements,<br />

the local Exchange club<br />

sponsored the show, individual<br />

businessmen contributing more<br />

than S3,000 worth of gifts, toys and<br />

games. Every child received a gift<br />

and saw a regular double feature<br />

program. The press urged readers<br />

to submit names of underprivileged<br />

children who were singled<br />

out to receive the bigger gifts. In<br />

scores of other communities<br />

throughout the nation, exhibitors<br />

and managers duplicated Dandrea's<br />

promotion, uniting the theatre<br />

and the community with the<br />

bond of goodwill and good feelmg.<br />


1 number<br />

Big Buffalo Publicity<br />

Greets Olcott and<br />

'Wild Irish Rose'<br />

"My Wild Irish Rose" was an especially<br />

fine Clu'istmas week attraction at Shea's<br />

Buffalo Theatre because it is the story of<br />

Buffalo's own Chauncey Olcott, who in his<br />

vouth sang in a local church choir, worked<br />

m a local tavern and joined a minstrel show<br />

in Buffalo.<br />

The local end of Olcott's career was unt.irthed<br />

from the archives of the Grosvenor<br />

library by Charles B. Taylor, advertisingpublicity<br />

"director for Shea's Theatres, and<br />

.1 quarter page story with art ran in the<br />

Buffalo Evening News. An advance screening<br />

for newspaper persons, disk jockeys and<br />

of elderly folk who knew Olcott<br />

brought forth more publicity.<br />

Streetcar cards were used a week in ad-<br />

\Lince of opening and currently, a wide radio<br />

schedule was arranged, 24-sheets were plastered<br />

all over town and on the principal<br />

highways leading into Buffalo, and posters<br />

were used on the rear of 50 taxis.<br />

Royal Crown Cola trucks carried large banners<br />

featui-ing the drink and the picture playdates.<br />

Downtown store windows exhibited<br />

many of the tieup stills and the products<br />

for which they were posed, while Chesterfield<br />

representatives put out several hundred<br />

cards in stores with a photograph of Andrea<br />

King holding a package of their cigarets.<br />

Special heralds were placed in stations<br />

along the line of the New York Central railroad<br />

in western New York. The Town Casino<br />

used several thousand tents featuring a<br />

"'Wild Irish Rose" cocktail on one side and<br />

'their pictui-e on the other.<br />

Buffalo florists tied in with a special rose<br />

dedicated to a "Wild Irish Rose" and the<br />

Polish Everybody's Daily used a full-page preview<br />

in its nationally circulated edition.<br />

New Haven Poli Manager<br />

Tells All of 'Dolphin'<br />

All facets of advertising and exploitation<br />

were used by Morris Rosenthal, manager of<br />

the Poli Theatre, New Haven, to exploit<br />

"Green Dolphin Street."<br />

The traveling Dolphin boat arrived two<br />

weeks in advance and was exhibited downtown.<br />

Pamphlets were distributed describing<br />

the boat, with theatre playdates imprinted.<br />

Trailers and lobby displays were used two<br />

weeks in advance. Directional arrows were<br />

spotted on street poles pointing to the<br />

theatre.<br />

Cards were placed in mail boxes of hotels,<br />

paper bags were imprinted for stores, napkins<br />

were imprinted for restaurants and bookmarks<br />

were distributed to lending libraries<br />

and placed in magazines. Restaurants featured<br />

a "Green Dolphin" cocktail, and music<br />

streamers were placed in windows and on<br />

counters of record shops.<br />

'Crossfire' Essay Contest<br />

Held at Valley Stream<br />

As part of his campaign on "Crossfire."<br />

Ben Mindlin, manager of the Valley Stream<br />

(N. J.I Theatre, arranged an essay contest<br />

at the local high school on intolerance. Two<br />

$10 gift certificates were promoted as prizes.<br />

Three weeks before playdate, 11x14 stills<br />

from the picture and stickers were pasted<br />

on theatre lobby doors, stickers also being<br />

used on the street doors of virtually every<br />

store in town. An elaborate 40x60 in the<br />

lobby attracted attention prior to opening.<br />

In addition, Mindlin contacted the heads<br />

of the various churches in his area and advised<br />

them of the playdates.<br />

BOXOFFICE Showmandiser Jan.<br />

Children's Safety Contest<br />

Enlivened by Eight Bikes<br />

In conjunction with the Sat-R-Day Camp<br />

program at Century's Mayfair in Brooklyn.<br />

Manager Mike Hudish recently promoted a<br />

safety contest open to children who were<br />

required to submit either an essay or poster<br />

on safety. Prizes were eight bicycles for the<br />

eight best entries.<br />

The contest attained full scale proportions<br />

when Capt. Daniel Cashman of the 61st police<br />

precinct and Jacob Chwast, safety officer,<br />

agreed to cooperate.<br />

Chwast, in safety talks at public schools,<br />

urged children to enter the contest. Captain<br />

Cashman contributed 200 official safety buttons<br />

to be given to the first 200 children<br />

submitting entries, and supplied posters for<br />

Ritz in Berwyn Promotes<br />

Giveaway of 30 Fowl<br />

Exploitation for the eighth week of the<br />

Manta & Rose anniversary drive at the Ritz<br />

in Berwyn, 111., included a tieup with a local<br />

meat market for the giveaway of ten turkeys,<br />

ten ducks and ten chickens. The tieup was<br />

made by Manager Eli Zulas and was publicized<br />

by displays in the market, in the<br />

theatre lobby, a special trailer, newspaper<br />

ads and circulars.<br />

The screen program, "Great Expectations"<br />

and "Palmy Days," was further publicized<br />

by the distribution of 1,500 house programs,<br />

newspaper ads in local weeklies and the<br />

classified section of the Berwyn Beacon, and<br />

publicity stories released to the press. Numerous<br />

22x28 cards were displayed in store<br />

windows.<br />

Police Dog Disaster Hero<br />

Popular Guest in Theatre<br />

Jack Campbell, manager of the Scala in<br />

Runcorn, Cheshire, England, stole a march<br />

on the opposition theatres recently by having<br />

Jet, holder of the Victoria Cross and leader<br />

of the Victory parade in London, as special<br />

guest at the theatre's Boys and Girls club.<br />

Jet, a Belgian police dog was the hero of the<br />

Whithaven pit disaster who saved the lives<br />

of six miners. Every member of the club<br />

turned out at the Saturday performance to<br />

meet Jet.<br />

—335—<br />

display and pamphlets for distribution at the<br />

Sat-R-Day Camp.<br />

Pi-esentation of the bicycles to winning contestants<br />

was made on the stage at the Mayfair<br />

during a Sat-R-Day Camp performance,<br />

with Captain Cashman as the chief speaker.<br />

Before the start of the program, 100 public<br />

school children put on a safety demonstration<br />

during which they were inspected by<br />

school and police officials.<br />

The contest attracted wide attention and<br />

netted a great deal of publicity in local<br />

papers. The Sat-R-Day Camp program came<br />

in for praise from civic leaders as a potent<br />

force for good in the community.<br />

'Mitty' Heroine Goes<br />

Shopping for Albee<br />

The personal appearance of Virginia Mayo<br />

in Providence. R. I., sparked exploitation for<br />

"The Secret Life of Walter Mitty" by publicist<br />

Bill Morton of the RKO Albee.<br />

Morton made a tieup with a women's<br />

downtown department store for Miss Mayo<br />

to make a shopping tour. The store purchased<br />

newspaper ads for several days, giving<br />

full credits to the theatre, and plugged<br />

the tieup on its radio time.<br />

Special interviews were arranged for the<br />

star on several programs over WPRO, WJAR,<br />

WEAN, WFCI, WHIM and WBRU. A new<br />

Lincoln car was promoted so that Miss Mayo<br />

could keep her appointments in style.<br />

Featui-ed in the film is a pair of gold<br />

Dutch shoes. A local jewelry shop whicii<br />

manufactures the item donated 50 pair of<br />

the trinkets to be awarded to the first 50<br />

women who attended the Albee on opening<br />

<strong>Boxoffice</strong> Resembles Jail<br />

In 'Brute Force' Pitch<br />

To sell "Brute Force" at the Time Theatre<br />

in Memphis, Manager C. W. Locke dressed<br />

up his boxoffice in the mood of the picture.<br />

He painted the exterior to resemble the<br />

grey, stone walls of a prison and put vertical<br />

bars at the windows.<br />




Where Sportsmen Serve Sportsmen<br />

Make It Your Headquarters<br />

Open Every Monday Evening<br />

Layaviray New For Xmas<br />



1>t and Jtfftrten<br />

4<br />

NOW i NEW<br />


"BODY & SOUL"<br />

Lottlt Capifol ra-<br />


Outdoor Bally<br />

Given Major Role<br />

In New Haven 'Texan Campaign<br />

. Placing strong emphasis on the outdoor<br />

action background of "Fabulous<br />

Texan," Sid Kleper, manager of the College<br />

Theatre. New Haven, tied up with<br />

stores, schools, libraries and shooting galleries<br />

to create extra interest in this play •<br />

date.<br />

A tieup with all shooting arcades netted<br />

special displays built around an offer of<br />

free tickets to see "Fabulous Texan"<br />

awarded for high scores. The Marliu<br />

Blade & Gun Co. national tieup was incorporated<br />

as part of the campaign with<br />

excellent results.<br />

A coloring contest was planted with the<br />

newspaper, and a weekly used a cartoon<br />

mat in return for a few passes. School cooperation<br />

was invoked, with 43 public<br />

schools, six parochial schools and Yale<br />

university displaying special announcements<br />

on bulletin boards.<br />

General announcements were sent out<br />

by the president of the Parent-Teacher<br />

Ass'n. Tieups were made with public and<br />

lending libraries for art displays and the<br />

distribution of book covers and bookmarks.<br />

"Wanted" posters were placed in strategic<br />

locations throughout the downtown<br />

area. Several hundred miniature guns and<br />

holsters, die cut and imprinted with theatre<br />

copy, were distributed to newspaper<br />

writers and used for outside distribution.<br />

Three days prior to opening, a cowboy<br />

and cowgirl ballyhoo was used with a<br />

couple carrying large cutout guns with<br />

theatre imprint. A record number of window<br />

tieups was arranged with music shops,<br />

book stores, hardware dealers, men's and<br />

women's clothing stores, jewelry and cosmetic<br />

shops, built around accessories with<br />

a western motif, accompanied by stills and<br />

art from the film production.<br />

Contests and free announcements were<br />

promoted over radio stations WAVZ,<br />

WBIB, WYBC, WELI and WNHC. Displays<br />

and announcements were used in<br />

bingo parlors, featuring a "Fabulous<br />

Texan" special nightly with theatre tickets<br />

as prizes.<br />

Ushers and doormen wore ten-gallon<br />

hats and badges a week in advance, carrying<br />

the opening date, and the New Haven<br />

News Co. bannered its trucks, tying in<br />

with western stories. It also placed cards<br />

with 300 news dealers in greater New<br />

Haven.<br />

Local Angle Developed<br />

On Jimmie Davis Role<br />

In order shown, "Fabulous Texan" displays<br />

on the street, sports shop and shooting<br />

gallery.<br />

News Plugs for Short<br />

To help exploit "A Voice Is Born," recently<br />

released short subject, Mrs. Edith Evans, city<br />

manager for Malco Theatres, NewTJort, Ark.,<br />

planted stories with all local newspapers.<br />

Tlie Newport Daily Independent broke a<br />

He had to stretch a point to make a point,<br />

but B. F. Jackson of the Delta Theatre in<br />

Ruleville, Miss., was able successfully to play<br />

up a local angle in the showing of "Louisiana,"<br />

which Gov. Jimmie Davis of<br />

story on the front page and third page, plugging<br />

the attraction on opening day. In the<br />

stars<br />

regular theatre ads, a proportionate amount<br />

Louisiana.<br />

The local tiein was that Davis had been a<br />

of space was devoted to plugging "A Voice<br />

roommate at college of Bob Everitt, a wellknown<br />

Born."<br />

Is<br />

Ruleville attorney.<br />

Jackson mailed out 2,000 handbills and Realistic 'Perils' Display<br />

made up a special trailer telling his patrons<br />

Patrons of the Bliss Theatre. Long Island<br />

that Everitt and Davis had been roonmiates<br />

City. N. v., got a preview of some of the<br />

and to come in and "meet the governor" in<br />

"Perils of Pauline" through a lobby display<br />

Charlie up Manager The his first starring role. He made a further<br />

set by Call. display<br />

point by saying the picture had been booked<br />

pictured several hazardous exploits, the<br />

through special arrangements with Monogram<br />

and that admission would be at regular rates.<br />

outstanding feature of which was a real electric<br />

miniature train, coming fast toward a<br />

Jackson also sniped juke boxes urging patrons<br />

doll tied to the tracks. Attractively arranged<br />

to play the records sung by Jirrmiie<br />

Davis in "Louisiana."<br />

around this were stills taken from posters<br />

of the old "Pauline" serial.<br />

Three-Way Circulation<br />

Of Heralds Reaches<br />

All in Small Cily<br />

Norman H. Willis, manager of the Corbett<br />

in Wildwood, Fla., split up 1,000 heralds<br />

through three distribution facilities to give<br />

him exceptional publicity coverage for "Fun<br />

and Fancy Free."<br />

Wildwood's population is only 2,500 so that<br />

when the Corbett puts out extra money for<br />

circulars, it behooves Willis to make sure<br />

that his sales message gets into the hands<br />

of his prospective patrons with little or no<br />

waste.<br />

Willis persuaded the carrier of the Tampa<br />

Morning Tribune to insert heralds in the<br />

300 papers he delivers locally. Then he pulled<br />

rank on the Boy Scout troop, of which he is<br />

assistant scoutmaster, to get another 400<br />

distributed house to house. The scouts were<br />

treated to free tickets for their work. Balance<br />

of the heralds were handed out in the theatre<br />

on the day before opening, which virtually<br />

assured Willis that he had 100 per cent<br />

coverage.<br />

Displays were set in two prominent drug<br />

store windows, and the Diamond Cab Co.<br />

put posters announcing the "Fim and Fancy<br />

Free" dates on all cabs it operates. Opening<br />

day brought the biggest day's receipts the<br />

Corbett has had since January, according to<br />

WiUis.<br />

Long Campaign for Tun'<br />

In Philadelphia Area<br />

Doug Beck, RKO publicity director in Philadelphia,<br />

worked out an extensive and progressive<br />

exploitation campaign on "Fvm and<br />

Fancy Free," which will cease only when the<br />

film finally leaves the Philadelphia trade<br />

area.<br />

The big break came when the Gimbel<br />

Bros, toy parade featured five floats of<br />

papier mache reproductions Disney<br />

of<br />

characters from "Fun and Fancy Free."<br />

Several hundred thousand youngsters and<br />

adults saw the parade. Extremely productive<br />

of publicity was Clarence Nash, the voice of<br />

Donald Duck, who made a number of radio<br />

shows and met feature writers of the local<br />

dailies, who wrote life-stories about him.<br />

Nash even faced television cameras.<br />

Disk jockeys were given color photos of<br />

Donald Duck in disk jockey pose to distribute<br />

to audiences of their shows. The photos,<br />

autographed by Disney, could not be supplied<br />

in sufficient quantities.<br />

Beck worked out an arrangement with<br />

Columbia and Capitol record companies to<br />

distribute "Fun and Fancy Free" albums to<br />

kids at neighborhood theatres when the film<br />

gets into the smaller houses. Through the<br />

courtesy of the Aldine Theatre, where the<br />

fUm opened, the albums were borrowed by<br />

the public schools and used for assembly<br />

programs.<br />

Omaha Cards Promote<br />

Mitty as Santa Claus<br />

To help exploit "The Secret Life of Walter<br />

Mitty" and in order to get the picture plugged<br />

through merchants who were reluctant to<br />

give space during the holiday season, WOl<br />

Singer, manager of the Brandeis in Omaha,<br />

obtained permission to place small cards in<br />

merchant windows with the simple copy,<br />

"Walter Mitty as Santa Claus." Wherever<br />

the merchants had a Santa Claus in the toy<br />

department, Santa gave free tickets to children<br />

for rides on the electric train in the<br />

toyland of the city's largest store.<br />

BOXOFnCE Showmandiser :: Jan. 3, 1948 —337— 27

Winner of Beauty-Talent Contest<br />

Gets All-Year-Around Honors<br />

Mrs. J. M. Forte, owner-manager of the<br />

Nor Jan Theatre, Olive Branch, Miss., has<br />

received so much help from the exploits<br />

of other exhibitors in the Showmandiser<br />

section that she expresses a desire to repay<br />

partially by contributing an idea<br />

which proved successful and which she<br />

hopes to continue as an annual event.<br />

On Friday following Thanksgiving day,<br />

an amateur contest and beauty revue was<br />

staged at the Nor Jan. using only local<br />

talent. In order to keep the program of<br />

short duration and high interest, all<br />

Merchants Sponsor<br />

Radio Talent Quest<br />

A children's talent program broadcast over<br />

WJDA. new Quincy station, has been successfully<br />

introduced as part the regular<br />

of<br />

Saturday kid shows at the Weymouth Theatre,<br />

Weymouth, Mass., by Manager Oscar<br />

Goldberg.<br />

Local merchants pay for the time and<br />

prize money. Children who have special<br />

talent are invited to compete. Eight youngsters<br />

up to 16 years of age are presented on<br />

each program. Following each six broadcasts,<br />

a final is conducted with previous week's winners<br />

competing for a grand cash prize.<br />

The shows are staged in the theatre from<br />

10 to 10:30 each Saturday morning. Judging<br />

is done by means of an applause meter. Prior<br />

to each show Goldberg addresses the audience,<br />

explaining the radio hookup and what<br />

is expected during the broadcast by way of<br />

conduct and behavior. According to Goldberg,<br />

this personal contact has resulted in<br />

exemplary discipline.<br />

Station WJDA gives the program and the<br />

theatre two free plugs daily.<br />

Tommy Lee Promotes<br />

Merchandise Gifts<br />

A recently promoted tieup in which the<br />

Northside in Pittsburgh gave away five combination<br />

radio-phonographs has been successfully<br />

concluded, according to Tommy Lee,<br />

manager.<br />

Three neighborhood merchants paid all<br />

costs of the promotion in return for theatre<br />

and program advertising. Tickets were distributed<br />

by the merchants to each purchaser<br />

and the theatre distributed drawing tickets<br />

to its patrons. The tieup also covered the<br />

cost of weekly heralds which were distributed<br />

to plug the giveaway.<br />

Tableware as a giveaway item to women<br />

patrons of the Northside have been introduced<br />

with moderate success, reports Lee.<br />

Friendship Pays Off<br />

With Free News Space<br />

Friendly relationship with the editor and<br />

movie reviewer of the News-Leader has been<br />

responsible for excellent newspaper publicity<br />

garnered by Frank Shaffer, manager<br />

of the Dixie in Staunton, 'Va.<br />

Shaffer has been getting as many as three<br />

separate art breaks in addition to top story<br />

space in regular and Sunday is.sues of the<br />

News-Leader. With newsprint at a premium,<br />

he writes, these breaks are obtained only<br />

through goodwill and the grace of good newspaper<br />

promotion.<br />

28<br />

candidates were screened in advance with<br />

only the best permitted to compete.<br />

The beauty finalist was crowned Miss<br />

Nor Jan and received prizes promoted<br />

from businessmen and was assured of<br />

surprises throughout the coming year. She<br />

will also accompany Mrs. Forte to screenings<br />

and once each week will be presented<br />

as a singing star at the theatre.<br />

The entire promotion already has enjoyed<br />

great success, according to Mrs.<br />

Forte who adds the hope that other exhibitors<br />

will<br />

find benefit from trying it.<br />

Grid Rivals Hold Rallies<br />

On Stage of Merrimack<br />

Pregame football rallies of the rival Keith<br />

academy and Lowell high school, arranged<br />

by A. J. Keenan, manager of the Merrimack<br />

in<br />

Lowell, Mass.. was well publicized through<br />

the cooperation of radio station WCCM.<br />

Each school was invited to have its own<br />

rally in conjunction with the exhibition of<br />

"Spirit of West Point." Members of the<br />

football teams, coaches, school officials,<br />

cheering squads and bands livened up the<br />

program.<br />

The raUies were publicized on school bulletin<br />

boards, in newspaper ads and lobby displays.<br />

WCCM gave the rallies plenty of advance<br />

buildup and recorded each night's<br />

presentation, combining both on a half-hour<br />

program broadcast the following day witii<br />

subsequent plugs for the Merrimack's screen<br />

offering.<br />

Assistant Makes Tieup<br />

For Basket Givaway<br />

In cooperation with the Five Corners,<br />

J., Merchants Ass'n. Ida M. Pieroni, assistant<br />

N.<br />

to D. F. Barreca. manager of the<br />

Orpheum, arranged a Thanksgiving giveaway<br />

of 25 large food baskets which cost the<br />

theatre nothing but brought extra business<br />

to the boxoffice.<br />

In addition to supplying the food baskets,<br />

the merchants paid the cost of lobby displays,<br />

a trailer, thi-ee newspaper ads, 400<br />

window cards, 200 bus posters and the coupons<br />

distributed for the giveaway. The Orpheum,<br />

a last run situation, played to turnaway<br />

business according to Barreca.<br />

SHOW v (r.<br />

[HANKSGlViNG<br />

Wfcd Thui'. Nov 2b 27.,:^'^<br />

Here is a simple yet effective lobby piece<br />

which sold a holiday program for A. B.<br />

Joiferis, manager of the Jefferis, Piedmont, Mo.<br />

—338—<br />

Safety Council Joins<br />

Cincinnati Police to<br />

Plug 'Mitty' Slogan<br />

The Cincinnati Safety council granted permission<br />

for placement of 1.000 "Don't Be a<br />

Mitty" safety posters on light poles by members<br />

of the police department and the RKO<br />

Albee benefited with a fine flash for the<br />

"Secret Life of Walter Mitty," all due to the<br />

efforts of Nate Wise, publicist for RKO Theatres<br />

in that city.<br />

In conjunction with the city tieup, the<br />

Cincinnati Enquirer ran a contest in which<br />

readers were required to submit slogans beginning<br />

with the words, "Don't Be a Mitty."<br />

The Enquirer ran five stories on this, members<br />

of the Safety council volunteered their<br />

services as judges, and the only cost the<br />

theatre had to bear was $25 put up for<br />

prizes and a few passes.<br />

Wise got local disk jockeys to plug the<br />

song hits from the production and landed<br />

a radio quiz, "What is your favorite day<br />

dream?" on WCPO's Man-on-the-Street<br />

broadcast.<br />

An unexpected break for the picture was<br />

the personal appearance in Cincinnati of<br />

Virginia Mayo, co-star of the film production.<br />

This alone accounted for 25 newspaper<br />

breaks, including three front-page mentions<br />

after the visitor was tied in with the Community<br />

Chest drive, posed with a traffic<br />

judge to observe procedure in police court<br />

cases involving violatioiis of safety laws, and<br />

attended several press conferences.<br />

Miss Mayo also appeared on all four radio<br />

stations in Cincinnati on popular programs,<br />

which received extra mention in the radio<br />

news columns.<br />

'Seville' Buildup Centers<br />

On Musical Contacts<br />

In promoting the recent roadshow engagement<br />

of "The Barber of Seville" at Constitution<br />

Hall. Washington, W. Ray Gingell<br />

placed special emphasis on the musical backgroimd<br />

of the picture.<br />

An extensive campaign featuring the<br />

operatic star, Tagliavini, was concentrated<br />

in local and out-of-town newspapers. Music<br />

teachers and schools were reached via mail,<br />

and heralds were distributed to persons<br />

buying tickets for the symphony orchestra<br />

concerts.<br />

For radio promotion, Gingell used the halfhour<br />

Opera Gems program featuring Tagliavini<br />

recordings, with generous mention of<br />

the playdates. Music store windows were set<br />

including a large display in Brentano's book<br />

shop, with stills from the picture and playdates<br />

in prominent evidence.<br />

Through barber supply companies, all barber<br />

shops were circularized and received<br />

window cards for exhibition.<br />

Benefit Wins Support<br />

Of Public and Press<br />

Front page publicity was received by the<br />

Noll Theatre, Bethany, Mo., through a<br />

Thanksgiving benefit show put on my Manager<br />

F. F. Chenoweth. Admission to the<br />

special performance was a can or jar of<br />

food. Collections were turned over to the<br />

Bethany chapter of the American Red Cross<br />

for local distribution.<br />

Besides being a community service, the<br />

benefit show helped to create goodwill for<br />

the theatre and will probably be duplicated<br />

prior to the Christmas holidays.<br />

BOXOFnCE Showmandiser :: Jan. 3. 1948

.<br />

'jlieeds<br />

(Dji<br />

. . Tiffany-Stahl<br />

. . Alan<br />

Jills,! Film, Video Problems<br />

lo I To Be Aired at Meet<br />

NEW YORK—Film producers, heads of<br />

television stations and advertising agencies<br />

3|1<br />

''<br />

interested in film production for television<br />

purposes will get together January 26 at the<br />

Hotel Commodore for an all-day discussion<br />

- of their mutual problems.<br />

At the morning session, with Chet Julesza<br />

of Batten. Barton, Durstine & Osborn as<br />

chairman the three topics will be: "Television's<br />

25 Uses for Film," "Film Commercials<br />

for Video" and "What About Costs?"<br />

Three subjects also will be discussed at a<br />

luncheon as follows: "Film Rental Pi-actlces,"<br />

"Video Clearance Rights" and "Getting<br />

Business—Where. How and How Much?"<br />

In the afternoon the program will include:<br />

"Film Standards for Television," "Film Pack-<br />

M .L,^ age Shows Tliat Sell" and "Films Wanted."<br />

, ':The last named will be a report on the film<br />

of television stations and agencies.<br />

An evening session will be devoted to answers<br />

to questions submitted in advance and<br />

panel discussions by agencies and station<br />

representatives. A number of television films<br />

will be screened during the late afternoon.<br />

Thirteen New Applications<br />

For Television Permits<br />

WASHINGTON—Thirteen more television<br />

applications, including one from CBS for Boston,<br />

have been filed with the Federal Communications<br />

Commission. These applications<br />

were sent in during a ten-day period.<br />

If CBS gets its license for Boston it may<br />

have three stations. It has a station in New<br />

York and an application pending for a station<br />

in Chicago.<br />

The new applications are: Summit Radio<br />

Corp.. Akron; WPIT, Inc., Pittsburgh; A. H.<br />

Belo Corp., Dallas; South Bend (Ind.i Tribune;<br />

Isle of Dreams Co., Miami; Atlanta<br />

Journal Co., Atlanta; Miami Valley Co.. Dayton;<br />

Lehigh Valley Broadcasting Co., Wilkes-<br />

Barre; Pearl Lemert, Bakersfield, Calif.;<br />

Hawley Broadcasting Co.. Reading, Pa., and<br />

L. F. Corrigan, Texas Tele, Dallas.<br />




OREL^E<br />

— the routes of 25 units of 'MOM<br />

AND DAD' for 1948 will be filled'<br />

More than 600 dotes—over onethird<br />

of the entire ploying time this<br />

year—are booked. There's on Hygienic<br />

agent in your territory now'<br />

Phone, wire or write us today. Get<br />

your 'MOM AND DAD' play dates<br />

for 1948 set now.<br />


Hygiene BIdg Wilmington, Ohio<br />

Branch offices in Los Angeles,<br />

Chicago, Cleveland, NYC, Toronto,<br />

Ont., Mexico City, London, Buenos<br />

Aires and thruout Latin America.<br />

J S, Jossey and Kroger Babb,<br />

producers-distributors.<br />

"gING OF KINGS." immensely popular<br />

film in America, will be withheld from<br />

certain European countries. Its exhibition, it<br />

is feared, might cause anti-Semitic demonstrations<br />

. . . Lewis Stone, after a four-year<br />

absence, is returning to Paramount to support<br />

Emil Jannings in the German star's<br />

next starring vehicle, "The Patriot." Stone<br />

will play the part of Count Pahlen, originally<br />

intended for Jannings.<br />

Thomas A. Edison witnessed a showing of<br />

Movietone recently and the inventor seemed<br />

well pleased with the demonstration. He<br />

said: "There is no question but that Movietone<br />

is a distinct advance toward the perfection<br />

of talking pictures. I believe it will<br />

go a long way toward creating a better understanding<br />

among the peoples of all the<br />

world."<br />

.<br />

"Uncle Tom's Cabin" has been cut to ten<br />

reels for regular showing . Hale will<br />

bring the famous cartoon character. Moon<br />

Mullins, to the screen . is<br />

said to be seeking the services of Jack E>empsey<br />

to make a series of pictures Metro<br />

. .<br />

has signed Laurence Stalllngs for two more<br />

years. Tim McCoy has been signed for another<br />

year. Renee Adoree also has been<br />

signed for another year.<br />

,<br />

U-l Launches New Sales Campaign;<br />

To Be in Honor of W. A. Scully<br />

NEW YORK-Universal-International has<br />

started a new sales campaign, known as the<br />

Constellation sales drive. The campaign<br />

opened December 29. It will continue through<br />

May 1, 1948. The drive will mark the tenth<br />

anniversary with the company of WUliam A<br />

Scully, vice-president and general sales manager.<br />

This is the first time U-I has chosen the<br />

name, Constellation, for its sales campaign<br />

This also IS the first time the company has<br />

opened a sales drive at the close of the year<br />

The 1947 drive was known as the J. Arthur<br />

Rank-Nate J. Blumberg Sales Drive. It<br />

closed October 2.<br />

The slogan for the new campaign is "U-I<br />

Soaring to New Heights."<br />

Midwest Area Is Winner<br />

In Blumberg-Rank Drive<br />

NEW YORK — Mannie M. Gottlieb, who<br />

supervises the Universal-International exchanges<br />

in Chicago, Detroit, Milwaukee and<br />

Minneapolis, was the leading district manager<br />

m the Nate J. Blumberg-J. Arthur Rank<br />

Good Business sales drive, which wound up<br />

after 22 weeks, according to William A. Scully<br />

vice-president and general sales manager'<br />

Second prize went to the Dave Miller district,<br />

comprising the Albany, Buffalo and<br />

New Haven exchanges. The third prize went<br />

to the Barney Rose district, which embraces dows. Indianapolis; Jerry Marks. Cincinnati;<br />

Portland, San Francisco and Seattle exchanges.<br />

Each district manager received a and George Byrd, Oklahoma City.<br />

Tom Miller, Atlanta; Stanley Wilbur, Dallas,<br />

cash prize.<br />

In the western division, the bookers of<br />

The Minneapolis branch, headed by Leroy the Chicago, Milwaukee, Seattle and Minneapolis<br />

exchanges were prize winners, in that<br />

J. Miller, received the top branch prize check<br />

Other winning branches. In order of their order; in the eastern division, the bookers<br />

of the Cleveland, Boston, Pittsburgh and Albany<br />

exchanges took prize money, while in<br />

the southern division, Oklahoma City, Cincinnati.<br />

Dallas and Memphis bookers shared<br />

in the prize money. The western division,<br />

headed by C. J. Feldman, took top place in<br />

the drive; the eastern division, headed by<br />

Fred Meyers, was second and the southern<br />

division, headed by P. J. A. McCarthy, was<br />

tl-urd.<br />

Fire Hero Not Guilty<br />

CANTON, OHIO—Robert D. Brotsman. Alliance,<br />

was found innocent by a common<br />

pleas jury of a charge of arson in connection<br />

with a fire in the Morrison, Alliance,<br />


last June 8. The state contended Brotsman,<br />

who was estranged from his wife, started a<br />

fire in the ventilating system of the theatre<br />

and then walked onto the stage and warned<br />

the audience in an effort to "become a hero<br />

costs you<br />

and effect a reconciliation with his wife."<br />

Brotsman tesified he discovered the fire after<br />

a small girl told him she smelled smoke in<br />

the theatre.<br />

per bag of<br />

popcorn!<br />

L Simonin of Fhiladelpkia<br />

^mamiBaammd<br />

showing: Albany, Eugene Vogel; Detroit, Ben<br />

J. Robbins; Milwaukee, Louis R. Berman-<br />

Seattle, George DeWaide: Cleveland, Lester<br />

Zucker: Portland, Roy Wilson: Kansas City<br />

Jack Langan: New Haven. Arthur Greenfield;<br />

Denver, Mayer Monskv: Chicago, Jack<br />

Bannon, and Salt Lake City, Charles Wade<br />

The 12 winning salesmen in the western<br />

division, in the order of their standing, were<br />

Abe Swerdlow. San Fi-ancisco: Milton Zimmerman,<br />

Detroit: Harry Blatt, Seattle- William<br />

Waldholz, Detroit; Ralph G. Olson, Des<br />

Moines; Ralph H. Ohlson, Kansas City; Robert<br />

Helmerson, Minneapolis; David Goldman<br />

Milwaukee; Harold Michaels. Denver; Edward<br />

Cohen, Omaha; Morris Relder Des<br />

Moines, and Larry Seidelman, Milwaukee.<br />

The ten winning salesmen in the east,<br />

m order of their performance: Al Rose<br />

Buffalo; Judd Parker, Boston; George Reif,<br />

New Haven: Fred Shohet. Boston; Eugene<br />

Lowe, Albany; Carl Reardon, Pittsburgh-<br />

Leo Greenfield, New York; Jern- Spandau,<br />

Buffalo; Harry Fellerman, New York, and<br />

Leo Gottlieb, Cleveland.<br />


Winners in the southern divi-sion: Mark<br />

M. Holstein, Dallas; Charles Ost, Memphis-<br />

W. Burl Lovelace, Dallas; Ralph Wilkinson,<br />

Memphis; John L. Fagan, Dallas; Max Mea-<br />

One of four Re-Releases b-y<br />

Screencraft Pictures, Inc.<br />

RKO Securities Sale<br />

Scheduled Feb. 16<br />

NEW YORK-A Radio-Keith-Orpheum<br />

Corp. plan of reorganization which went into<br />

effect Jan. 1, 1940, and made this corporation<br />

the successor of Radio-Keith-Orpheum Corp<br />

of Maryland, will be carried to completion<br />

shortly after Feb. 16. 1948. The corporation<br />

mtends to sell on the New York Stock Exchange<br />

all common stock which has not at<br />

that time been claimed bv stockholders and<br />

creditors of the old corporation entitled to<br />

receive common stock under the reorganization<br />

plan.<br />

Under this plan, the net cash proceeds of<br />

the sale will be available until Jan. 12, 1953<br />

to the persons formerly entitled to receive<br />

common stock.<br />

The corporation has also made known that<br />

holders of outstanding script can receive their<br />

pro rata shares of certain net cash proceeds<br />

now held for them until March 19, 1948 This<br />

right will expire at that time.<br />

These securities are held by thousands of<br />

individuals and the corporation has been<br />

unable to reach them by registered letters<br />

because of changes in addresses. Holders<br />

should forward the securities to the Bankers<br />

Trust Co. and holders of the script should<br />

forward it to the Chase National Bank, both<br />

in New York.<br />

Columbia 3rd Quarter Net<br />

Falls Off to $370,000<br />

NEW YORK—Columbia Pictures Corp. reports<br />

a sharp drop in net profits for the 13<br />

weeks ending Sept. 27, 1947. The total was<br />

$370,000. Last year for the same period the<br />

total was $965,000.<br />

Earnings per share on the common after<br />

preferred dividends on the 638,352 common<br />

shares outstanding at the end of the 1947<br />

quarter were 46 cents. This compares with<br />

a rate of $1.39 per share on the 622,782 shares<br />

of common outstanding for the same quarter<br />

of 1946.<br />

Operating profit for the 1947 third quarter<br />

was given as $630,000, compared with $1,540 -<br />

000 for the same quarter in 1946. Federal<br />

taxes in the third quarter of 1947 were $260 -<br />

000. During the previous year in the same<br />

quarter they were $575,000.<br />

Bleached Manila<br />


10c size . . $6.50 M<br />

25c size . . 15.75 M<br />

Immediate Delivery<br />

Fabian Kontney<br />

609 N. Ashland Green Bay, V\^s.<br />

• For Sale #<br />

Poftcan*i Bo>xe4.<br />

Write /or samples and prices<br />

Winnebago Distributing Co.<br />

819 ~ 11th Street Oshkosh, Wisconsin<br />

BOXOFFICE :; January 3, 1948

I<br />

—<br />

'<br />

Majors Delay Shifts<br />

In Theatre Holdings<br />

NEW YORK—No changes have been made<br />

in the theatre holdings of the five majors<br />

during the past three months, according to<br />

the quarterly reports filed with the New York<br />

statutory court during the weelc of December<br />

29. These reports were due by January 1.<br />

Tlie companies will wait for the supreme<br />

court decision on their appeals from the<br />

antitrust decree before trying to comply with<br />

its theatre holding provisions.<br />

It was just a year ago Dec. 31, 1946 that<br />

the three-man court handed down the decree.<br />

The big five will argue against its provisions<br />

calling for the breakup of partnerships<br />

with independents where their interests<br />

are more than five or less than 95 per<br />

cent. They also will argue against the absolute<br />

ban on the expansion of theatre<br />

holdings. They have accepted the court order<br />

to end pools, and have already met the July<br />

1. 1947 deadline for this provision. Nor will<br />

they argue against the ban on partnership<br />

among themselves.<br />

Appeal arguments, scheduled to be heard<br />

January 12, have been postponed until February<br />

9 at the request of the department<br />

of justice, which also is appealing the decree.<br />

The appeal briefs are due to be filed<br />

with the clerk of the supreme court by<br />

January 19.<br />

Free Shows for Children<br />

At Harry Fried Theatres<br />

ARDMORE, PA.—The Harry Fried Theatres,<br />

as their way of saying Merry Christmas<br />

to their youthful patrons, treated them to<br />

three free shows this week. The programs<br />

were presented Monday morning at the<br />

Anthony Wayne in Wayne and Tuesday<br />

morning at the Suburban in Ardmore and the<br />

Riant in Conshohocken. Shows consisted of<br />

cartoons, a special children's feature, and<br />

candy for every child.<br />

free<br />

Music Hall Holds Over<br />

Entire Christmas Show<br />

NEW YORK—The Radio City<br />

Music Hall<br />

its held over thi-ee-part Christmas program,<br />

comprising the film, "Good News," "The<br />

Nativity" pageant and stage revue, "Yuletidings,"<br />

for a fifth week starting January 1.<br />

"The Nativity" pageant is being held past<br />

New Year's day for the first time in its 15<br />

consecutive years of holiday presentation at<br />

the Music Hall.<br />

Walsh Denies Taking Part<br />

In Local 306 Elections<br />

NEW YORK—Richard F. Walsh, lATSE<br />

international president, has denied that he is<br />

taking part in the election of officers of<br />

Local 306, New York projectionists' union.<br />

He says that since becoming president of<br />

the lATSE he has made It a practice to<br />

keep hands off all local elections.<br />

Astor Gets 'Scarface' Back<br />

NEW YORK—The FBI has confiscated a<br />

print of "Scarface" sent from Passaic, New<br />

Jersey,- to an exhibitor in Savannah, and<br />

has returned it to Astor Pictures. Jacques<br />

Kopfst«ln, executive vice-president of Astor,<br />

says the Passaic firm which gave a post-<br />

Office box as an address, had illegal possession<br />

of the film.<br />

Record Snow Depresses<br />

Manhattan Grosses<br />

NEW YORK—Mid-Manhattan first runs,<br />

Finrrl fs*arvir'«ac flro HolH along with all other theatres In the metroriHUloerVices<br />

^re "eia<br />

p^Utan area, went through the extraordinary<br />

For Henry SalSOUry. 62 experience of having business come to prac-<br />

NEW YORK-Final rites were held Sun- "9,''!'^ ^ complete standstill the day after<br />

This was followed<br />

(281 by a pickup<br />

^^''^^T^'^ ate Saturday and a rebound late Sunday for<br />

day<br />

home<br />

at<br />

for<br />

the Prank<br />

Henry L.<br />

E. Campbell<br />

Salsbury 62,<br />

Funeral<br />

veteran<br />

employe of Paramount. He died Christmas lf^J}\^^''}'t\^''J''^^'rLZ'^^ ^ ^°''"<br />

day at his home, 875 Fifth Ave. He """^^ slump for all other houses,<br />

is survived<br />

by his wife, Lynn, three brothers and four " ^"^^<br />

,<br />

\^^'^ ^^ek for a record snowstorm<br />

'^'^'^^"^e all<br />

sister. Interment was<br />

managers had counted on rsprivate.<br />

Salsbm-y<br />

covermg<br />

entered<br />

from the pre-Chnstmas slump as<br />

the industry 28 years ago<br />

the staff of Jesse L. Lasky<br />

at He devoted much of his time<br />

when he joined<br />

Paramount.<br />

as<br />

'°?B<br />

^« Broadway<br />

the school vacation started,<br />

houses owed rnost of their<br />

recovery to the subway trade. People living<br />

to theatre acquisition in those years. He<br />

^"bway<br />

Manhattan<br />

lines<br />

than<br />

found<br />

they did<br />

it easier to<br />

to their neighmount<br />

get<br />

later became chief assistant to Walter Wan- f°^f 'o<br />

ger, then general manager of the Para-<br />

production department. Salsbury ^^°'^<br />

''°';h°°''<br />

con-<br />

"°* residing near the<br />

^'^tions couldn't ^"Z^\<br />

tinued working<br />

go anywhere. As the streets<br />

as aide to Wanger when the<br />

were cleared business<br />

producer became head of the Paramount<br />

jumped sharply on<br />

Monday. On Tuesday all the midtown houses<br />

studio in Astoria, L. I.<br />

^'^''^ *^°'"^ '^^avy business.<br />

When Wanser was succeeded bv Russ"ll<br />

Hohnan lalsburv became an executive o<br />

^^^ ^^^""^'^^ i" ^^^ Manhattan sector were<br />

TT^i^^Sv cf iff w. ti^^ f ht ^^^f ^^H? ^l ahead of their 1946 Christmas week business.<br />

Holrnans staff. He held this post unUl his<br />

^.^^ ^^^^ ^^^ ^.^^ ^^ ^^ ^^^ ^^^^ ^^^^ ^.^<br />

about the same. There was some slush and<br />

• T nif 17 11 ni.-i J 1 u-<br />

Louis M. 1-elt, Philadelphia pj^g ^j^yg after the storm bus service on<br />

snow during the 1946 Christmas week.<br />

Dies at 50 of Heart Attack Staten Island was haphazard and both bus<br />

PHILADELPHIA—Louis M. Felt, retired and trolley service in Brooklyn were submotion<br />

picture and vaudeville man, died normal. Automobile service was almost nonsuddenly<br />

Monday night of a heart attack existent, as all parking lots were snowed in<br />

at the Variety Club in the Bellevue Strat- and there was no parking space on streets.<br />

ford. He was 50 years old.<br />

In vaudeville for 15 years, first as a per-<br />

(Average Is 100)<br />

Astor-The Bishop's WHe (RKO). 3rd wk 100<br />

former then as a manager, Felt switched<br />

g°?^',°i7-Tl'l Inati^w'^ai' iSdlLrtfluIn:::^<br />

his interests to motion pictures many years Globe—Body and Soul (UA), 8th wk 130<br />

ago, specializing in neighborhood houses. He Golden—Mourning Becomes Eleclra (RKO),<br />

was associated with others in the erection Go|ha^_The Fabulous Texan (ReD)::: .:::...:.:. 77<br />

..-.<br />

of many center city houses, such as the Mayioir-Gentleman's Agreement (20th-Fox),<br />

^<br />

Mastbaum, Stanley and Fox. d ^i"' '"''t /nVni<br />

He retired in 1945 while manager of the Param^nT-mere There's Life (Para)':<br />

Westmar in nearby Norristown. He Is sur- plus stage show<br />

'qn<br />

125<br />

^^^<br />

vived by his wife Rebecca, a daughter, two R°dio City Music^Haii^ood News (MOM),<br />

sons, three brothers and a sister. RiSlu^Pm^ ''(Tn'^ilorel.'^Sth wk7.'.;".Z;.;;:;.'.IZ.;".:i00<br />

Rivoli—Captain from Castile (20th-Fox) 140<br />

»A _. I! C« r>; Roxy—Daisy Kenyon (20th-Fox), plus stage show ..135<br />

Meyer B. StrOUSe Dies Strand-Mv wild Irish Hose (WB) plus stage show 85<br />

140<br />

PHILADELPHIA—Meyer B. Strouse, man- V.ctoria-The Fuqiiive (RKO)^<br />

_<br />

ager of the Grange, died suddenly early<br />

^f^f Garden-Tie °ExUe (u"lf ^^^^rTZZZm<br />

Monday at the age of 70. Strouse, who was<br />

theatres here during his career, was active 'Irish Rose High m Buiialo;<br />

associated with many other Stanley Warnt-r „ . , „ tt- . •<br />

u ji i<br />

in a number of civic organizations. A widower. Holiday Grosses Below^ Par<br />

he is survived by two sons, a daughter and BUFFALO-"My Wild Irish Rose" at the<br />

a sister. Buffalo was top picture here, with "Killer<br />

McCoy" at the Great Lakes close behind.<br />

Harry Frankenlield Dies Others were off in cold holiday weather.<br />

EASTON, PA.—Harry E. Frankenfleld, BuKalc^My Wild Irish Rose (WB) 110<br />

employe of the State, died last Thursday at Great Lakes— Killer McCoy (MGM); High<br />

the age of 51 after a short illness. He is<br />

Htppo^r^omliTeUe' Starr" (20.h:Fox)rFron.ier<br />

sm-vived by two sisters and a brother. Marshal (20th-Fox), reissues 78<br />

of (U-I); Lalayette Pirates Monterey Bush<br />

Christmas (U-I) 85<br />

Varipapa and MGM Short 't^ZV%?l' ^^'""'.!^'''l: 7.<br />

^^ T»- TT 1 J 20th Century—Out of the Pa^t (RKO);<br />

Go Big in Hempstead Dick Tracy Meets Gruesome (RKO) 91<br />

HEMPSTEAD, L. I.—"Bowling Tricks,"<br />

Pete Smith MGM short, was given an ex-<br />

Qrowd Braves Snowstorm<br />

ploitation opening here December<br />

^I'-'wi^ a/ivlvc^o i^xAww^t<br />

29 that<br />

brought out most of the population of this<br />

Pq_ Auiomobile Giveawav<br />

Long Island town in spite of snow-blocked * ^^ JlUlUlllUiJUC v:Tivcwwwy<br />

ALBANY—Large audiences turned out In a<br />

highways.<br />

This is the home town of Andy Varipapa, snowstorm to attend the pre-Christmas<br />

national match game bowling champion. He giveaway Mercury car, refrigerator,<br />

of a<br />

also is master of a variety of trick bowling washer, ironer, and other prizes at Warners'<br />

shots that make Interesting film material. Strand, Ritz, Madison and Delaware the-<br />

The "premiere" was held at the Skouras atres. The winners, fortimately, were divided<br />

Hempstead Theatre and Varipapa was pre- among the four houses. Supervising the<br />

sented the trophies he won in the all-star drawing, which took 40 minutes, were Mantournament<br />

at Houston, Tex. Following the Al La Flamme of the Strand; Assistant<br />

showing of the picture Varipapa was guest<br />

ager<br />

Zone Manager Charles A. Smakwitz, Pubof<br />

honor at a dinner sponsored by the Cham- licist Jerry Atkln, and Assistant Manager<br />

ber of Commerce. Ted Friedman.<br />

SCfXOtnOE^: January 3, 1«48<br />

r 31

. . . Howard<br />

. . The<br />

. . George<br />

. . Martin<br />

Along New York's Filmrow<br />


MPA Library Films<br />

May Go Overseas<br />

•piE chief topic of conversation along Filmrow<br />

The snow did<br />

during<br />

not bother<br />

the<br />

Estelle<br />

past week Hernan<br />

has been the Of the 20th-Fox<br />

snow storm<br />

exchange.<br />

of December<br />

She went<br />

NEW YORK-The<br />

skiing<br />

MPA is considering a<br />

26 .<br />

Nearly at Great Harrington,<br />

everybody Mass.,<br />

plan to<br />

you met<br />

over<br />

had<br />

the weekend,<br />

and expects to<br />

broaden the Children's Film Library<br />

a story to tell about<br />

the to<br />

big snow return there<br />

include<br />

in<br />

distribution<br />

a few<br />

in foreign countries<br />

.<br />

Reisner of the weeks<br />

.<br />

York Levine, Some<br />

Theatre told<br />

general<br />

films listed<br />

how he manager<br />

in the library are being<br />

succeeded in gettmg<br />

Theatres, released<br />

of the Brandt<br />

two feature<br />

prefers<br />

prints<br />

the<br />

on<br />

south<br />

independently for children's shows<br />

Saturday December<br />

He left for Boca Raton,<br />

by individual<br />

Fla.,<br />

27, to his house December companies<br />

at<br />

29<br />

in Australia and<br />

64th St. and' First and will remain<br />

Ave.<br />

until<br />

from the Film<br />

January<br />

South Africa.<br />

12.<br />

Center Bldg. at Ninth<br />

Requests for films in the library<br />

Ave. and have<br />

44th been<br />

St. , . . George and his sonm-law<br />

simply tied cord<br />

received from India,<br />

Phil England,<br />

to the<br />

Isaacs,<br />

handles Paramount<br />

France Belgium<br />

and the British<br />

of<br />

booker, has been<br />

the cans and dragged them transferred West Indies.<br />

along the<br />

to<br />

snowfilled<br />

streets . . . When they<br />

the Buffalo exchange where Another plan<br />

he now being<br />

will<br />

were two<br />

become considered is<br />

office the<br />

blocks<br />

manager . . . James addition of several<br />

from the theatre they Frank children's<br />

jr.,<br />

"hired" a sled from<br />

manager entertainment<br />

of the local National films produced by J.<br />

a boy who pulled the cans the<br />

Theatre Arthur<br />

Supply Rank to<br />

rest of the<br />

branch, the<br />

spent the holidays MPA film library.<br />

way.<br />

in Cleveland No decision<br />

. . .<br />

has<br />

While<br />

been<br />

he was away, his reached on this to date.<br />

office staff handled the order for a new Release of the library<br />

marquee films<br />

for<br />

in<br />

the St. Tony De Marks<br />

England<br />

Sabato,<br />

Theatre.<br />

operator The would be no<br />

of the Park<br />

problem<br />

old<br />

as far<br />

marquee as the<br />

collapsed<br />

75 per<br />

Theatre, South<br />

during the snow<br />

Plainfield, storm cent film<br />

N.<br />

tax is<br />

J., had three mjuring<br />

concerned,<br />

three<br />

since all of<br />

patrons<br />

persons.<br />

the<br />

in his house<br />

library<br />

Friday<br />

films<br />

evening.<br />

were<br />

He<br />

released long before the<br />

refunded their money tax<br />

and went<br />

closed<br />

into effect.<br />

the theatre<br />

. . . Phil Hodes, RKO branch manager,<br />

Richard<br />

was<br />

Cohen has been promoted to New<br />

One major drawback to overseas release<br />

marooned for several days<br />

Jersey<br />

at his home<br />

and upstate IS<br />

in<br />

booker for Film that the<br />

Classics<br />

MPA member companies in their<br />

Great Neck, L. I. . . . George<br />

He was<br />

Waldman,<br />

formerly an assistant booker<br />

present economy mood have not shown enthusiasm<br />

for<br />

eastern district manager for Film<br />

Harold Saltz, RKO<br />

Classics,<br />

salesman in New Orleans,<br />

footing the bills for additional<br />

had his staff come in on visited<br />

Saturday the<br />

The<br />

New York branch<br />

prints<br />

during<br />

required for the project.<br />

salesmen and bookers the<br />

called week. He<br />

all exhibitors<br />

was formerly a print To<br />

booker<br />

date one Rank entertainment film particularly<br />

who had signed for Film in the<br />

Classics New York<br />

releases<br />

office . . . Another Filmrow<br />

suitable for children has been released<br />

told them where the<br />

visitor<br />

pictures were<br />

was Vince<br />

playing'<br />

Traynor of the State<br />

here.<br />

and<br />

It is "Bush Christmas" (U-I><br />

and advised them to pick up<br />

Boonton<br />

the<br />

theatres,<br />

prints from'<br />

Boonton, N. produced J.<br />

in Australia. The MPA Children's<br />

the nearest theatres Film<br />

as<br />

Library is the pictures<br />

studying<br />

were<br />

the reacUon of<br />

played off.<br />

American<br />

Bob Fannon, youngsters to the<br />

assistant branch Rank<br />

manager product<br />

for<br />

Republic, is on vacation. He left after the<br />

At several Bill<br />

exchanges bookers Murphy<br />

had 22nd<br />

their<br />

Annual Playdate drive<br />

hands full the following ended<br />

Herman<br />

Monday and<br />

December Gelber<br />

26.<br />

Tuesday.<br />

During the preceding tember 29 . . .<br />

The drive began<br />

Re-Elected<br />

Sep-<br />

weekend Max Gillis,<br />

prints<br />

eastern district As<br />

had been circulated by manager<br />

Film<br />

circuits<br />

for<br />

Operators'<br />

among Republic,<br />

their<br />

visited<br />

Head<br />

the Philadelphia<br />

exchange<br />

own houses<br />

.<br />

circuits did not bother<br />

December NEW<br />

30.<br />

YORK-Herman Gelber has been reelected<br />

informing the exchanges president<br />

of<br />

of<br />

these<br />

the Motion<br />

shifts<br />

Picture Machine<br />

which were made to save<br />

Operators<br />

time and assure Barney<br />

Local 306,<br />

Feld, manager<br />

and Harry<br />

of the<br />

Storin<br />

each<br />

Jersey<br />

house<br />

Theatre,<br />

Morristown,<br />

has<br />

of product<br />

been<br />

...<br />

re-elected<br />

The bookers had<br />

vice-president.<br />

N. J., had Both will<br />

a close call<br />

to do<br />

recently<br />

a lot of<br />

serve<br />

telephoning<br />

two-year<br />

to trace the unreported<br />

in<br />

terms.<br />

while making his first solo flight<br />

prints.<br />

Other officers<br />

his new elected<br />

airplane.<br />

to serve<br />

While en<br />

two-year<br />

route from Morristown<br />

terms are: Ernie Lang,<br />

to Atlantic<br />

recording<br />

City<br />

secretary<br />

his gasoline line Izzy Schwartz,<br />

Sol Shernow of the<br />

broke<br />

financial<br />

Warner and<br />

print<br />

he ran<br />

secretary:<br />

out<br />

department<br />

spent Friday was<br />

of James<br />

fuel. Luckily there Ambrosio, treasurer,<br />

night and<br />

an open<br />

and L. S.<br />

cornfield<br />

Askinos,<br />

Saturday<br />

right<br />

sergeant<br />

at arms.<br />

below him and<br />

mormng in a stranded Feld<br />

Morris<br />

Long was<br />

Kravitz<br />

able to<br />

Island land<br />

and Dan<br />

train<br />

the<br />

Scher<br />

craft . .<br />

After were re-elected to<br />

Greenberg repairing<br />

their<br />

of the<br />

the<br />

posts<br />

Paramount<br />

hne as<br />

and taking<br />

business<br />

on a new supply<br />

of Max gasoline,<br />

agents. Eli Asen,<br />

theatres in Poughkeepsie<br />

Feinberg<br />

and Newburgh<br />

he and<br />

took off and Max<br />

completed Horowitz were<br />

considered himself lucky<br />

the<br />

named as<br />

trip.<br />

trustees.<br />

to get to New York<br />

l^m Poughkeepsie in five hours Monday<br />

The usual hour-and-a-half trip took eight<br />

to ten hours Saturday and Sunday Bill<br />

Para Sets N. Y. Tradeshows<br />

Didsbury of the Didsbury Theatre, Walden<br />

N^Y.,<br />

NEW and Harry<br />

YORK—Paramount<br />

To WB Pathe<br />

will<br />

Friedman tradeshow<br />

News Post<br />

of the Academy "Albuquerque"<br />

Theatre, Newburgh,<br />

on the Fox<br />

decided<br />

exchange projection<br />

room who head-<br />

NEW YORK-William<br />

to postpone McCUu-e,<br />

their<br />

weekly New<br />

January 19 at<br />

York 10:30 a.<br />

visits on<br />

m. "Saigoned<br />

the RKO will be tradeshown Pathe in the same publicity operations dur-<br />

Monday because<br />

of the «"""• at 10:30 place ing the past year, has joined Warner Pathe<br />

a. m. February 2.<br />

William McClure Is Named<br />

News as its staff correspondent in Europe<br />

McClure will leave January 17 for Paris<br />

where he will join William Murray,<br />

News' European manager.<br />

Pathe<br />

McClure and Murray<br />

will operate under Alfred Butterfield<br />

editor of Warner Pathe News, and Edward<br />

Buddy, foreign editor.<br />

Sarnoff Heads New Armed<br />

Forces Communications<br />

NEW YORK-Brig. Gen. David Sarnoff<br />

f -i<br />

president of the Army Signal Ass'n, has made<br />

known that the association has been reorganized<br />

into the Armed Forces Communications<br />

Ass'n as a result of the amalgamation<br />

of the defense services the of U.S.<br />

Sarnoff says that all Americans engaged<br />

in the fields of communication or photography<br />

can contribute to military preparedness<br />

by joining the assoclaUon.<br />

V.,u\i^T'^^^uT,^, th"'^?f:,f«T'^«-''-t"-''<br />

Rpr^i^ '*'*"°" auditorium -' the .radescreenln, of<br />

"Voice of Theatre Speakers"<br />

JOE HORNSTEIN has them!<br />

32<br />

BOXOFTICE :: January 3, 1948

"-a Lis<br />

New Amusement Tax<br />

Proposed in Camden<br />

CAMDEN, N, J.—The city commission has<br />

approved on first reading an ordinance fixing<br />

a one per cent amusement tax on theatres,<br />

sporting events, and all other places<br />

where admission is charged. A public hearing<br />

on the measure has been set for the<br />

near future.<br />

The regulation provides that a license must<br />

be obtained by individuals, firms or corporations<br />

operating theatrical, vaudeville,<br />

motion picture, or athletic exhibitions of<br />

any kind. Violation of the ordinance involves<br />

a penalty of a 90-day jail sentence<br />

or $200 fine or both for each violation.<br />

Joseph Varbalow, owTier of the Savar<br />

Amusement Co., attacked the proposed ordinance<br />

as "discriminatory" and placing "an<br />

unfair burden on such business enterprises."<br />

Varbalow said local theatre owners are<br />

assessed 10 cents a seat by the city, in addition<br />

to paying "heavy real estate taxes,<br />

a 20 per cent federal amusement tax, social<br />

security, unemployment compensation, corporation<br />

taxes and franchise fees."<br />

"This tax is unjust," he declared, "and<br />

I will protest it vigorously. It will cause<br />

hundreds of theatregoers from outside the<br />

city to remain in their own districts. We<br />

draw patronage from seven south Jersey<br />

counties to our houses here, and we will<br />

lose them such a regulation is passed."<br />

if<br />

Italy Production Costs<br />

Still Cheaper, Picker<br />

NEW YORK—The cost of producing a<br />

film<br />

in Italy is still approximately 50 per cent<br />

lower than in Hollywood, despite the doubUng<br />

of Italian costs in the past few months, according<br />

to Leonard Picker, independent producer<br />

releasing through Eagle Lion. The<br />

influx of American and British production<br />

in Italy has virtually eUminated native production,<br />

he said. Picker recently returned<br />

from Europe where he studied production<br />

possibilities in Italy, France, England and<br />

Sweden.<br />

Columbia, Edward Small and Rod E. Geiger<br />

are among the American producers making<br />

films in Italy. Picker predicted increased<br />

production there because of the lower<br />

costs. As a comparison of costs. Picker declared<br />

that a picture that would cost $900.-<br />

000 to produce in Hollywood would cost<br />

$400,000 in Italy. In Mexico the same production<br />

would cost approximately $650,000,<br />

he said.<br />

Production in France would be inadvisable<br />

because of the current "unstable poUtical<br />

situation. Picker said. Sweden also offered<br />

good prospects for film production, despite<br />

"unsure weather conditions."<br />

Picker left for Hollywood January 1 in<br />

order to discuss the prospect of making "Sons<br />

of the Musketeers" in Italy in association<br />

with Jacques Grinieff. Picker's Mexicanmade<br />

film, "The Adventures of Casanova,"<br />

will be released by Eagle Lion early in 1948.<br />

NET DEPINET DRIVE TEAM WELCOMED—President N. Peter Ralhvon greets<br />

Capt. Walter Branson and Lieut. Harry Gittleson at a studio luncheon in their<br />

honor. Seated, clockwise, are Rathvon, Dore Schary (hand under chin), studio production<br />

chief; Herb Maclntyre, western district manager; Ferry Liebcr, studio publicity<br />

head; S. Barret McCormick, national advertising head; Gittleson and Branson.<br />

Watch Theatre Expenses,<br />

Warner Managers Told<br />

ALBANY—Ten Warner managers from<br />

Albany, Troy and Utica left a three-hour<br />

meeting in the upstate offices here with a<br />

message ringing in their ears to "watch expenses."<br />

Detailed accounts for each house<br />

since 1940-41 were produced and compared.<br />

C. J. Latta, zone manager, and Charles A.<br />

Smakwitz, assistant zone manager, pointed<br />

out the skyrocketing prices in certain lines.<br />

Paper towels, for instance, have jumped<br />

about 300 per cent. It was suggested that<br />

waste in towels and soap be eliminated as<br />

much as possible.<br />

Managers also were told to keep a close<br />

check on oil, "maintaining your house<br />

neither too hot nor too cold." Oil, Latta<br />

and Smakwitz said, was likely to be in short<br />

supply this winter.<br />

Latta and Smakwitz stressed that the<br />

pruning of expenses should not interfere<br />

with service to the public. "Service and entertainment<br />

are the two commodities we have<br />

to offer," Latta said.<br />

Two items of expense, film rentals and<br />

salaries, cannot be cut, the Warner men<br />

agreed.<br />

Hoboken Rialto Sold<br />

HOBOKEN, N. J.—Pasquale DiMenza of<br />

Hoboken has purchased the Rialto Theatre,<br />

a Hoboken landmark, from the Joseph J.<br />

Garibaldi organization and will remodel and<br />

redecorate before opening the house for foreign<br />

pictures, plays and vaudeville. Purchase<br />

was made from Albert H. Graham. New York<br />

realty investor. Originally a burlesque house<br />

when it was known as the Empire, the theatre<br />

later played stock and vaudeville.<br />


Gene Fowler jr., associate producer for<br />

U-I, is registered at the Waldorf from Culver<br />

City, CaUf. . . . Seymour Eichman, advertising<br />

manager for Astor Pictures, was<br />

married Saturday (27) to Esther Cohen.<br />

After a honeymoon at Lake Placid they will<br />

make their home at East Hampton, L. I. . . .<br />

Donald Buka has returned to the coast to<br />

continue work in "Street With No Name,"<br />

to be released by 20th-Fox. Buka has been<br />

in Washington with Director William Keighley,<br />

where scenes for the film were made<br />

at<br />

the FBI offices.<br />

Norman Stewart, dialog director on "The<br />

Eternal Melody," to be released by Columbia,<br />

is in New York from Rome, Italy, where<br />

the picture was filmed. He expects to leave<br />

for the coast January 7 . . . William F.<br />

Rodgers, MGM general sales manager, will<br />

be guest speaker at the Motion Picture Associates<br />

annual installation luncheon at the<br />

Hotel Astor January 5. Samuel Rinzler will<br />

serve as master of ceremonies.<br />

Sid Blumenstock, assistant exploitation<br />

manager for 20th-Fox, is in Cincinnati to<br />

set up plans for "Gentleman's Agreement,"<br />

wliich will open there January 22 . . . Henry<br />

Fonda is in New York to star in the play,<br />

"Mr. Roberts." This will be Fonda's first<br />

Broadway appearance in ten years . . . Dolores<br />

Moran and her husband. Producer<br />

Benedict Bogeaus, arrived in town early in<br />

the week . . . Beatrice Rosen of the 20th-<br />

Fox duplicating department has announced<br />

her engagement to Ted Kalman. They plan<br />

to be married in March.<br />

Lighthouse Clears $7,053<br />

NEW YORK—The Lighthouse of the New<br />

York Ass'n for the Blind has cleared a net<br />

of $7,053.30 on the recent Astor Theatre open-<br />

WAHOO<br />

ing of Samuel Goldwyn's "The Bishop's<br />

Wife" (RKO). Funds will be used to aid<br />

4,000 blind persons.<br />


JOE HORNSTEiN has them<br />

America's Finest Screen Game<br />


831 South Wabash Avenue • Chicago, Illinois<br />

BOXOFTICE :: January 3, 1948

. . Paul<br />

. . Harold<br />

, 1<br />

ALBANY<br />

Qscar Perrin, manager of the Rltz here, received<br />

a holiday card from actor Charles<br />

Coburn, who appeared in "Lured," which<br />

played at the Ritz Christmas day. Oscar<br />

first met the veteran actor when the latter<br />

played Harmanus Bleecker hall years ago.<br />

Coburn also made a personal appearance at<br />

the Palace when he was heading the Mohawli<br />

Drama festival at Union college in Schenectady.<br />

Perrin was at the Fabian house.<br />

Ted Friedman, assistant manager of Warner's<br />

Strand, had an operation on an impacted<br />

wisdom tooth . Stern .manager<br />

of the Delaware, played fireman recently<br />

when engineer Leonard Craft's automobii.e<br />

began smoking. Stern's quick trick with a<br />

fire extinguisher put out the blaze in short<br />

order . 'Wallen, manager of the Leland,<br />

spent Christmas in Mount Vernon with<br />

his parents. Paul's father served for years<br />

as F. F. ProctDr's general manager.<br />

Bert Lawlor, manager of Fabian's Community<br />

in Catskill, staged a Christmas giveaway<br />

in a tieup with a local furniture store.<br />

Gifts included a Philco radio, a refrigerator,<br />

card table, floor lamps and electric clocks.<br />

The Elks club in the town gave a free kiddy<br />

show December 27 at the theatre . . . Fou.-<br />

houses here which clicked with Thanksgiving<br />

morning cartoon shows and a repeat the<br />

Saturday morning before Christmas, staged<br />

another December 30. Fifteen cartoons and<br />

a Tom Mix giveaway were features of the<br />

"Crazy Show." Tickets were 25 cents.<br />

Exhibitors visiting Filmrow included Vivian<br />

Sweet of Greenwich, Salem and Schuylerville,<br />

Jules Perlmutter, Rivoli, Schenectady, and<br />

Frank Wieting, Park, Cobleskill . . . Mrs. Mike<br />

Nuzzola, wife of the 20th-Fox salesman, has<br />

joined her husband in Ravena. Nuzzola had<br />

been staying at the Ten Eyck hotel since his<br />

transfer from New Haven in October.<br />

Bruce Pettit, 'WROW film critic, now has<br />

included comments on pictures in neighborhood<br />

houses, in answer to a suggestion from<br />

a listener. The woman made the point thac<br />

the heavy snowstorm made it difficult and<br />

sometimes impractical to go downtown to<br />

first runs. As a result, Pettit made observations<br />

on the top half of the bills at the Madison,<br />

Delaware, Paramount, Royal and Eagle.<br />

Comment, of course, was based on downtown<br />

screenings.<br />

The James Melton concert at the Palace,<br />

under the auspices of the Associated College<br />

Women's Clubs, did not hit capacity. The<br />

upstairs was filled, but some of the $3 and<br />

$3.60 seats were empty. The star added a<br />

dozen encores to his program. He will draw<br />

a full house the next time he appears. Manager<br />

Alex Sayles predicted. All previous concerts<br />

sponsored by the college women had<br />

been sellouts.<br />

"Barber of Seville," grand opera picture<br />

starring Ferruccio Tagliavini, played a twoday<br />

engagement at the Crane, Schenectady.<br />

Admission was $1. Newspaper advertising<br />

listed Tagliavini as "cui-rently appearing"<br />

with Lily Pons and Robert Merrill in "Lucia<br />

di Lammermoor" at the Metropolitan Opera<br />

House.<br />

Irving Helfont Promoted<br />

At Home Office of MGM<br />

NEW YORK—Irving Helfont, home office<br />

sales executive for MGM, has been promoted<br />

by William F. Rodgers, vice-president and<br />

general sales manager, to the post held by<br />

Joel Bezahler before he became assistant to<br />

Rodgers recently.<br />

Helfont has been home office assistant to<br />

George A. Hickey, eastern sales manager,<br />

whose headquarters are in Los Angeles.<br />

Buffalo Testimonial Honors<br />

Elmer Lux, Jack Chinell<br />

BUFFALO—Two local men who entered the<br />

motion picture distribution field as youngsters<br />

were honored by 250 distributors, ex-<br />

hibitors and friends at a testimonial dinner<br />

,<br />

sponsored by Variety's Tent 7 at Hotel Lafayette.<br />

Gues's of honor were Elmer P. Lux. recently<br />

elected councilman-at-large. who resigned as<br />

Buffalo RKO manager to enter the exhibition<br />

field, and his successor. John G. "Jack"<br />

Chinell. They received gifts of U.S. savings<br />

bonds and scrolls containing the signatures<br />

of all the guests. Presentations were made by<br />

David Miller. U-I district manager, and Harry<br />

L. Berkson, treasurer.<br />

Toastmas er William B. Mahoney, Erie<br />

county Democratic chairman, lavished praise<br />

upon Lux, predicting he will "go far" in pubhc<br />

service. The guests of honor, both former<br />

Variety officers, heard their service to the<br />

picture industry lauded by the following:<br />

Banquet Chairman Phil Fox, Chief Barker<br />

Dewey Michaels, Chief Barker-elect William<br />

P. Dipson, New England Manager Gus<br />

Schaeffer of RKO, Dr. Joseph L. Fink, Variety's<br />

chaplain, and a representative group<br />

of city officials.<br />

Small-Town Price Hiked<br />

To 50 Cents by Lamont<br />

ALBANY—An increase in evening admission<br />

from 42 to 50 cents has been effected<br />

by Harry Lamont at the Strand in Philmont.<br />

This places the situation on a par with Lament's<br />

Vanderbilt in Greenville. He charges<br />

55 cents in Woodstock. Matinee tap is 26<br />

cents.<br />

"Higher operating coste" is given by Lamont<br />

as the reason for the increase. "Expenses<br />

had risen to the point where outgo<br />

was greater than intake, despite good business,"<br />

Lamont said. "I put the increase<br />

into effect on Christmas. The reaction the<br />

first few days—no one complained—leads me<br />

to believe it will meet with acceptance. The<br />

Strand, like Lament's other indoor houses,<br />

was closed for two weeks before Christmas.<br />

He has been following this plan for three<br />

years and says it works well. "The fortnight<br />

before Christmas is always bad for exhibitors,<br />

and I believe it wiser to close and<br />

give everyone his vacation at the same<br />

time," Lamont said.<br />

Lamont has reinstalled premiums at the<br />

Strand after a five-year lapse. If the policy<br />

proves successful, he said, he will introduce<br />

it also in Greenville and Woodstock.<br />

Into 'Peabody' Cast<br />

Millard Mitchell has been added to the cast<br />

of the Universal picture, "Mr. Peabody and<br />

the Mermaid," starring William Powell.<br />

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Streuber & LaChicotte<br />

1819 Broadway<br />

New York, N. Y.<br />


ALBANY<br />

The Formont Corp. motion picture producers<br />

and distributors; incorporators,<br />

Arthur Steven Ford, Mary E. Ford, and<br />

Robert L. Montgomery.<br />

Falcon Films, Inc; To produce and deal<br />

educational, commercial and religious<br />

in<br />

motion pictures; Incorporators, John P.<br />

Byrne Jr., Roy A. Prediger and John J.<br />

Dimne.<br />

Television Artists Corp., television business<br />

in New York; incorporators, Anne S. Mc-<br />

Partland, Margaret H. Cronin and Margaret<br />

O'Neill.<br />

F.S.C. International Corp., motion picture<br />

films and machines; incorporators, H. Alban<br />

Mestanza, Elaine Henno de Alban Mestanza<br />

and Eugenie G. Henno.<br />

BOXOFFICE :: January 3, 1948

. . Robert<br />

. . This<br />

. . Prices<br />

5«'<br />

St<br />

B»t!ff<br />


Rs a special treat for the youngsters during<br />

the holiday week, ten Stanley Warner<br />

neighborhood theatres presented the Suzari<br />

Marionettes in "The Wizard of Oz." Performances<br />

were given in the Orpheum, Fern<br />

Rock. Broadway, Waverly. 69th Street, Kent.<br />

Logan, State, Egyptian and Circle . . . The<br />

Harry Fried theatres—the Riant. Anthony<br />

Wayne and Suburban—were closed for matinee<br />

performances December 24 when Fried<br />

entertained all employes at a Christmas party<br />

in the Suburban . Gordon, manager<br />

of the Admiral, held a five-hour holiday<br />

show for 100 orphans, gave them Christmas<br />

presents, and then took them out for<br />

ice cream, candy and cake . . . Other parties<br />

were held by civic groups at the Aurora,<br />

Viola and Broadway.<br />

According to a newspaper annoimcement.<br />

"The cost of operating this theatre, like .all<br />

the rest throughout the country, has increased<br />

... A very small advance in prices<br />

is absolutely necessary . will be 10,<br />

20 and 25 cents" . from the Dumont<br />

Theatre at 9th and Arch, home of the famous<br />

minstrels, in 1918 . . . Loot totaling $1,000<br />

was taken from the Stonehurst in upper<br />

Darby last week, $950 in cash and $50 in<br />

postage stamps, by thieves described by police<br />

as "experienced."<br />

David E. Milgram, president of the Affiliated<br />

Theatre circuit, is the new head of<br />

the Ashborne Country club . . . Sam Stiefel,<br />

former localite, arrived from Hollywood, en<br />

route to England with Mickey Rooney . . .<br />

Dr. Bernard Kahn, house doctor at the Earle<br />

and Pox for 20 years when they were show<br />

theatres, has flown to South Africa to visit<br />

his<br />

sister.<br />

Hilton G. Francis, former manager of the<br />

Virginia in Atlantic City, has moved here<br />

where he is now manager of the Columbia<br />

... A fireproof booth was installed in the<br />

Bellevue Stratford ballroom where a special<br />

screening of "Gentleman's Agreement" was<br />

shown before 500 Jewish leaders from all over<br />

the country.<br />

The Towers in Camden ran a word-game<br />

contest as a promotion on Monogram's "Black<br />

Gold" last week, with contestants trying to<br />

make the most words using one letter from<br />

each word of the film's title. The six highest<br />

totals were each awarded a pair of tickets<br />

for the holiday stage and screen show. Winners'<br />

names and hsts were posted outside.<br />

Two drive-in theatres, each with a capacity<br />

of 750 cars, will be built in the greater Camden<br />

area, and are expected to be in operation<br />

by spring, according to an annomicement<br />

made last week by W. W. Smith, president of<br />

Park-In Theatres, Inc. A Camden manager,<br />

bothered by youngsters bursting popcorn bags<br />

at a crucial point in the picture, devised a<br />

plan of punching a few pin holes in the<br />

bags beforehand. Now the kids can blow and<br />

blow but the bags won't burst.<br />


presents<br />


Mightiest BoxofHce Magnet in the Entire<br />

Premium Field<br />

334 W. 44th St. COLumbus 5-1952 New York<br />

257 No. I3th St RITtenhouse 6-7994 Philadelphia, Pa.<br />

Sees Good Year for<br />

ALBANY—The year 1948 should be another<br />

good one for small town exhibitors,<br />

but "anything can happen," says Harry<br />

Lament, one of the most successful small<br />

town operators in the Albany exchange area<br />

and temporary chairman of the Albany area<br />

affiliate of TOA.<br />

"When I say that anything can happen,"<br />

said Lament, "I mean that the soaring cost<br />

of living could outrun income to the point<br />

where people would have only enough money<br />

to buy food and clothing. They might reduce<br />

the number of visits to theatres. If<br />

this developed, it could be met by increasing<br />

or decreasing admission prices. The increase<br />

angle might be employed, if operating costs<br />

outran the take-in. Upping the scale would<br />

take the exhibitor out of the dilemma, if the<br />

Small Towns<br />

public stood for the increase. If John Q.<br />

rejected the idea of packing up admissions,<br />

the other course would be to reduce prices—<br />

in an attempt to hike attendance.<br />

"My business compares favorably with that<br />

of a year ago. It should hold up unless<br />

living costs get out of hand. The picture<br />

today is bright, in my opinion, because there<br />

is plenty employment at substantial wages."<br />

Lament's advice to Hollywood is to "make<br />

more homey pictures for small town audiences."<br />

He said animal and western pictures<br />

are most popular with his patrons, with light<br />

comedies also welcome. On the other hand,<br />

he said, psychological dramas are apt to<br />

"die" in small towns, although they may<br />

^ e k UCENSE<br />

thrive in the cities. The same holds for<br />

heavy drama.<br />


JOE<br />

HORNSTEIN, Inc.<br />

York City<br />

BOXOFFICE :: January 3, 1948 35

. . . Regent,<br />

. . Jack<br />

: and<br />

. . Joe<br />

. . "Body<br />

. . Joe<br />

. . Sam<br />

. . and<br />

. . Chauncey<br />

. . Harry<br />

. .<br />

. . Bud<br />

. . Fred<br />

. . Bob<br />

. . The<br />


lyffark Silver, UA district manager is moving<br />

his office from Philadelphia to<br />

Washington . Grant of the Grant Theatres<br />

was in the hospital for a checkup .<br />

The wife of George Jacobs of Jean GoldfieM<br />

theatres, is home from the hospital . . . The<br />

mother of Dorothy Schnepf, wife of the<br />

Century manager, was visiting from New Jersey.<br />

Owen Schnepf jr. suffered from a cold . . .<br />

Bryce Ruark, Hippodrome assistant, was back<br />

on the job after one w'eek of illness . . . Fred<br />

Schloss. Variety Club, gave a Christmas party<br />

for friends and business contacts . . . Gordon<br />

B. Mills, manager of Echo and De Luxe<br />

Theatres spent a week in New York, Bill<br />

Myers relieved.<br />

The mother of the late William Hicks, local<br />

theatre owner, died December 27 . . . Fred<br />

Saperstein, eastern shore and western Mary-<br />

.<br />

land EL representative spent the holidays<br />

here. It's rumored Fred is going to Hollywood<br />

Maurice Oletsky of<br />

for a screen test . . . the Windsor Theatre celebrated his 15th<br />

wedding anniversary Goldberg, Imperial,<br />

Brunswick, spent the holidays here.<br />

Cliff Garrett, Equity salesman, enjoyed the<br />

holidays at home . and Soul" opened<br />

in neighborhood theatres this week . . . Vic<br />

Rubin celebrated the birth of a baby daughter<br />

named Floryne Gale . Wolf<br />

and Ben Beck of the Uptown flew to Norfolk<br />

for a wedding , Lombardi, musical<br />

director at the Hippodrome, commutes daily<br />

between here and Washington. He was so<br />

worn out from Christmas shopping that he<br />

rest.<br />

.<br />

"Song of Norway" booked into Ford's right<br />

after the first of the year Welch,<br />

Mayfair publicist and Bud Rose. UA, were<br />

working on big campaign for "Monsieur Verdoux"<br />

Sidney sr. father of Loew's<br />

.<br />

Jack Sidney here, spent New Year's with his<br />

granddaughter, Marcia Ann Sidney, before<br />

returning home to California. He has just<br />

finished five years with USD-Camp Shows<br />

as a miit manager.<br />

Kay Streets, Valencia cashier, will be married<br />

to Fred Reinholdt January 17 . . . Bob<br />

Burns, Century assistant, celebrated the<br />

christening of Bobby jr. by giving a party for<br />

his fellow workers.<br />

Members of the theatrical fraternity received<br />

Christmas greetings from Baltimore<br />

Newspost columnist Lou Azrael via his<br />

column: "To the theatre gang ... to Ezra<br />

Stone (cute card, like a postage stamp) and<br />

to Johnny Little of Ford's, to Ted Routson,<br />

to that grand old actor, Charles Coburn (I<br />

shall keep, and maybe publish the story on<br />

your card<br />

)<br />

to Bill Brooker, Sid Zins,<br />

Jack Sidney, Bernie Seaman, Ben Washer,<br />

Bill Saxton, the Colliers, to Xavier Cugat for<br />

the gay self caricature, and to Rappy.<br />

Thanks for the cards . the same to<br />

you."<br />

Jack Appleman, manager of Fremont, was<br />

slugged and robbed of several days receipts<br />

Diane, Lenox and Fulton had a<br />

Christmas party for their employes at which<br />

time a featm-e was screened and gifts were<br />

«SX ^<br />


THE ENTIRE SOUTH — thru<br />

J (JOHN) O T^ (O- K.)<br />




RECEIVES AWARD — Spyros P.<br />

Skouras (left), president of 20th-Fox, is<br />

handed the Parents' Magazine Medal<br />

Award by Phil Willcox, publicity director<br />

of the publication, on behalf of Darryl<br />

Zanuck's "Gentleman's Agreement" which<br />

was selected as the outstanding family<br />

audience production for the month of<br />

January.<br />

distributed. The employes presented Henry<br />

Hornstein an overnight case and Barry Goldman<br />

a briar pipe.<br />

Morris Mechanic held a Christmas party<br />

for the employes of his New and Center theatres<br />

at the Center.<br />

Business in town was very good. "Captain<br />

From Castile" was at New, "Road to Rio" at<br />

Keith's, "Killer McCoy" at the Century,<br />

"Cynthia" at the Valencia, Stanley had "Always<br />

Together," and "Out of the Past" was at<br />

Town.<br />

Variety Club doings: Herman Bloom, exowner<br />

of Little, was in saying hello to his<br />

old friends . . . Walter Gettinger of the<br />

Howard and Highland theatres, was seen witn<br />

a beauty . Rose was in alone . . . Jeanette<br />

Kushner was with Gil Marcus of Go<br />

magazine as guests of Mr. and Mrs. Bill<br />

Myers . Saperstein wants to know<br />

who wrote the lyrics to Sam Tabor's new tie<br />

. . . Earl and Mrs. Johnson entertained that<br />

well known tui-f photographer, Joe Fleischer,<br />

before he left for Sunshine Park.<br />

Bert Claster brought the Hippodrome show<br />

to the Variety Club . Alda, Bela Lugosi<br />

and Gordon McRae. Members also enjoyed<br />

the fine voices of the "Carousel" cast . Vic<br />

. .<br />

Rubin was to enter John Hopkins hospital<br />

for a knee operation January 8. When he<br />

gets out he will unveil a new two-drink<br />

beverage vender.<br />

Harry Welch is doing the publicity for<br />

the Mayfair Theatre . Centiu-y sneak<br />

previewed "Killer McCoy" after final showing<br />

of "Song of Love" to get audience reaction,<br />

which was excellent.<br />

Bill Saxton, Loew city manager, is taking<br />

bows on the compliments he is receiving for<br />

his new Movie News column, called Moviesense<br />

and which carries the byline of Leo<br />

Lyon . . . Good news for Baltimore musiclovers<br />

is that Jose Iturbi will give a piano<br />

recital at the Lyric Theatre Thursday, January<br />

8, the first time he has been heard here<br />

in 15 years.<br />

MPA to Install Mayer<br />

NEW YORK—Arthur L. Mayer wlU take<br />

over as president of the Motion Picture<br />

Associates from Fred J. Schwartz at the<br />

annual installation luncheon January 5 at<br />

the Hotel Astor. Mayer was recently elected<br />

to succeed Schwartz, who has held the<br />

post for the past two years.<br />


n mong the Christmas fetes, principally for<br />

underprivileged children, were several<br />

given by showmen. The 26th annual Chrisl<br />

mas party sponsored by the State Theatre<br />

was held with 350 children attending.<br />

Launched by the late C. Floyd Hopkins, Wilmer<br />

and Vincent area manager, the event<br />

has been continued by Gerry WoUaston, his<br />

successor, assisted by Franklin Moore of the<br />

Penn Harris, and Eddie Clever, magician.<br />

The guests are children from a number of<br />

homes and orphanages in the area. They are<br />

treated to a picture, a meal, entertainment<br />

and gifts.<br />

Morton Brodsky, manager of the Camp<br />

Hill Theatre, was host at a screening in cooperation<br />

with Camp Hill firemen who entertained<br />

kiddies of that borough. The annual<br />

theatre party at the Paxtang Theatre<br />

was held by Samuel Goldstein, manager, for<br />

guests at the Dauphin County home<br />

The reissue "Kid Dynamite" and<br />

.<br />

eight<br />

Mickey Mouse and Etonald Duck cartoons<br />

were presented last Saturday by Bob Sidman,<br />

manager of the Senate, as the Christmas<br />

vacation program for school children.<br />

Robert Westerman, assistant manager at<br />

Loew's Regent here since last April, has been<br />

promoted to the assistant managership of<br />

the Loew house in Richmond, Va. He has<br />

been succeeded here by William Blankenship,<br />

former student assistant at the Richmond<br />

Theatre, who arrived last week to assume<br />

his new -duties. He has been with<br />

Loew's for five years and was in the army<br />

three<br />

years.<br />

.<br />

Sam Gilman did a Hollywood-type sneak<br />

preview of "Killer McCoy," following the<br />

final showing of "This Time for Keeps" . .<br />

Gertrude Lawatsch, film reviewer for the<br />

Telegraph, resigned at Christmas to return<br />

to her home in St. Paul, Minn. For the last<br />

two years she had written a column. Reviews<br />

and Previews, for the paper. She will<br />

be succeeded by Barbara Esmer of the Telegraph<br />

staff.<br />

Three Boys Are Wounded<br />

In 2 New York Theatres<br />

NEW YORK—Two shooting affrays in<br />

widely separated city theatres resulted in<br />

the wounding of three youths December 29.<br />

*One affray was in Loew's Boulevard Theatre<br />

in the Bronx. After an argument over<br />

a girl Cornelius Moses, 17, was taken to a<br />

hospital wounded in the abdomen and John<br />

Tyson, 15, was in jail.<br />

The other affair was in Loew's Burland<br />

Theatre in Brooklyn. This one had two victims,<br />

Stanley Taylor, 16, who was seriously<br />

wounded in the back, and Peter Martinex,<br />

14, with a flesh wound. The pohce are looking<br />

for<br />

the young man who used the gun.<br />

Clark Film Expands<br />

PHILADELPHIA—Clark Film Distributors<br />

has let a contract for installation of a complete<br />

sprinkler system and four additional<br />

its vaults for quarters here. When the work<br />

is completed, Clark Film will have a total of<br />

28 vaults in operation with the necessary<br />

area to add 22 more if required. Clark Film<br />

is the local representative for National Film<br />

Service. David Supowltz is the architect.<br />

Gulittan Willon Theatre Carpel<br />

JOE HORNSTEIN has it!<br />

36 BOXOFTICE :: January 3, 1948

NPEA Members Share<br />

In Profit oi $500,000<br />

NEW YORK—The MPEA has divided its<br />

first profit—$500.000—among all its members<br />

except United Artists and Monogram. The<br />

latter is represented through Allied Artists.<br />

The other member companies, 20th-Fox,<br />

RKO, Warners. Loew's, Paramount, Columbia<br />

and Universal, received their share of the<br />

net on the basis of their 1946 domestic earnings.<br />

UA was excluded because of a dispute over<br />

39 films which had been turned over to<br />

Jacques Grinieff before the comoany joined<br />

the MPEA. He in turn has sold the pictures<br />

to Harris-Broder. Inc. MPEA claims foreign<br />

distribution rights over the films.<br />

Monogram did not share in the profits because<br />

it joined the MPEA too late in 1947.<br />

Most of the money came from Holland, the<br />

Netherlands East Indies and Czechoslovakia.<br />

A small amount came from Austria, Hungary<br />

Romania, Poland and Burgaria.<br />

Earnings in all MPEA countries—except<br />

Germany and Japan where funds are frozen<br />

—have been held down by currency restrictions,<br />

playing time regulations or censorship.<br />

The MPEA companies may be able to get<br />

more money out of Holland in 1948. Irving<br />

Maas, vice-president and general manager,<br />

reported that Dutch exhibitors are trying to<br />

get the Bioscoop Bond, the film industry monopoly,<br />

to eliminate all restrictions on the<br />

playing time of U.S. films. American product<br />

is now limited to 32 weeks a year in all theatres.<br />

According to Maas. films of other nations<br />

haven't enough drawing power to fill<br />

the theatres the remaining 20 weeks.<br />

Dutch officials also are considering modification<br />

of currency regulations which permit<br />

all American film companies to take out of<br />

the country about $1,200,000 a year. This is<br />

60 per cent of the top figure set for film remittances<br />

for all foreign countries.<br />

Paramount to Eliminate<br />

Fairbault Billposting<br />

MINNEAPOLIS — J. J. Donahue, Paramount<br />

assistant general sales manager, has<br />

written to William Glaser, Fairbault, Minn.,<br />

exhibitor, that he, Donahue, has given instructions<br />

that there is to be no further posting<br />

of 2-sheets in Fairbault or mailing of<br />

heralds advertising the company's product<br />

to Its residents. The letter was in reply to<br />

a protest from Glaser who owns and operates<br />

the only three Fairbault theatres and who has<br />

been refusing to buy Paramount pictures because<br />

of allegedly exorbitant demands.<br />

President Bennie Berger of North Central<br />

Allied, which has taken up its cudgels in behalf<br />

of Glaser, a member, says, however, he<br />

still isn't satisfied. He points out that in<br />

the case of Glaser and Fairbault "the damage<br />

already has been done." He wants assurance<br />

from Donahue that there will be no such<br />

action by Paramount anywhere in the territory<br />

and when the board of directors meets<br />

next week he announces he'll recommend<br />

that it so advise Donahue.<br />

Luncheon Meeting Slated<br />

For Brotherhood Drive<br />

NEW YORK—Steps to organize the motion<br />

picture division of the campaign for National<br />

Brotherhood week will be taken at a luncheon<br />

January 6 arranged by Spyros P. Skouras,<br />

chairman of the film division, in the Jade<br />

room of the Waldorf-Astoria.<br />

Industry leaders will attend. Robert P.<br />

Patterson, former secretary of war and chairman<br />

of Brotherhood week; former Gov. Herbert<br />

H. Lehman of New York, and Dr. Everett<br />

R. Clinchy, head of the National Conference<br />

of Christians and Jews, will also be present.<br />

MPEA May Quit Japan and Germany,<br />

Says Maas After an S-Week Tour<br />

D of J Files Appeal Brief<br />

In Scophony Trust Suit<br />

WASHINGTON— Another new move in the<br />

two-year-old antitrust suit against Scophony,<br />

Ltd., of England, Scophony Corp. of America.<br />

Television Productions, Inc., and General<br />

Precision Instrument Co. has been made by<br />

the Department of Justice.<br />

It is in the form of an appeal brief to the<br />

supreme com-t insisting that Scophony, Ltd.,<br />

cannot be eliminated as a defendant because<br />

it has actually done business in New<br />

York state. Scophony. Ltd., contended in<br />

1946 that it could not be included as a defendant<br />

on the ground that it had not done<br />

business here. This contention was upheld<br />

by a U.S. district court in New York Oct. 30,<br />

1946. It is this decision that now goes before<br />

the supreme court on appeal.<br />

The Department of Justice contends that<br />

the agreement of Scophony, Ltd., with its<br />

American affiliate and the two other defendants<br />

dividing the world market into territories<br />

and calling for the development of<br />

the Scophony large screen television patents<br />

here constitutes doing business here.<br />

Warns Exhibitors to Check<br />

Dates on Ascap Licenses<br />

NEW YORK—Members of Allied Independent<br />

Theatre Owners of Iowa and Nebraska<br />

have been warned to check the expiration<br />

dates of their individual Ascap licenses.<br />

Some notifications of cancellations have<br />

been received from Ascap dated as far ahead<br />

as September 1948, the bulletin states.<br />

The bulletin signed by Leo F. Wolcott,<br />

chairman of the board, advises members that<br />

they have a "perfectly legal Ascap license<br />

until the expiration date of your old licenses<br />

. . . which is the effective date of cancellation.<br />

Most, if not all, old licenses expiring<br />

before Feb. 1, 1948, have teen extended to<br />

that date."<br />

Sioux Falls Branch Leads<br />

In RKO Depinet Drive<br />

NEW YORK—The RKO Sioux Falls branch<br />

took first place at the end of the first week<br />

of the 1948 Ned Depinet drive, which started<br />

December 19. S. W. Fitch is branch manager.<br />

Walter E. Branson. RKO western division<br />

manager, led the divisions. Reg Doddridge,<br />

manager of the Calgary branch, was leader<br />

of the Canadian branches. Total billings of<br />

slightly under $1,000,000 were secured during<br />

Robert Mochrie, RKO vice-president in charge<br />

the first week of the drive, according to<br />

of domestic distribution. The drive covers<br />

the 20-week period ending May 20.<br />

Use First Zoomar in West<br />

For the Rose Bowl Game<br />

HOLLYWOOD—First Zoomar television<br />

lens to be utilized on the Pacific coast was<br />

shipped from New York in time to be used<br />

in telecasting the annual Rose Bowl game<br />

and Tournament of Roses parade in Pasadena<br />

New Year's day. The Jerry Fairbanks<br />

organization, which developed the lens, rushed<br />

a demonstration model from the east for use<br />

by camera crews from KTLA, Paramountowned<br />

video outlet here.<br />

NEW YORK—The Motion Picture Export<br />

Ass'n may be forced to pull out of Germany<br />

and Japan unless it can get some of its<br />

money out of the.se countries, or unless the<br />

U.S. government helps finance the cost of<br />

shipping and distributing U.S. pictures in<br />

these occupied lands. The possibility that<br />

the MPEA may close up shop in Japan and<br />

Germany was indicated by Irving A. Maas,<br />

vice-president and general manager, who<br />

has just re.urned from an eight-week inspection<br />

tour of film markets from Japan to<br />

Holland.<br />

Maas pointed out that it has cost the<br />

MPEA more than $900,000 during the past<br />

two years to process and ship films to Japan<br />

and Germany. To date, the MPEA has not<br />

received a single dollar from either country<br />

because all funds have been frozen by the<br />

government. "We are not going to put any<br />

more money into these countries unless there<br />

is a very good reason for doing so," he stated.<br />

The government spends huge sums of<br />

money to provide books, radio programs and<br />

other forms of entertainment for the Japanese<br />

and Germans, while the film industry<br />

bears the burden of supplying pictures, said<br />

Maas.<br />

When he was in Japan, military officials<br />

from Gen. Douglas A. MacArthur down, as<br />

well as high Japanese officials, told him that<br />

U.S. films have been doing an effective job<br />

of selling the American way of life. They<br />

also said it would be bad for the country and<br />

its reconstruction program if the flow of<br />

films was interrupted.<br />

Before he left for Japan, the MPEA executive<br />

discussed these problems with officials<br />

of the treasury and state departments. They<br />

are still being studied in Washington, and<br />

also by military government officials in Japan<br />

and Germany.<br />

Maas said MPEA members would be satisfied<br />

if the goverimient would let them take<br />

out of Germany and Japan at least what they<br />

spend there.<br />

He also discussed his difficulties with the<br />

government of Czechoslovakia. Early in December<br />

he began negotiations with the Czech<br />

film monopoly for a renewal of the MPEA<br />

agreement, which expired last October.<br />

Twenty films are still to be played off under<br />

the old agreement, which called for the distribution<br />

of 80 pictures.<br />

The Czechs said they will renew their contract<br />

only if the MPEA can guarantee playing<br />

time in the United States for Czechmade<br />

pictures. The Czechs will permit the<br />

MPEA to take out of their country as much<br />

money as Czech films earn in the U. S. Maas<br />

rejected their terms.<br />

While he was in Prague he also held a conference<br />

of MPEA managers of eastei'n and<br />

central Europe.<br />

RKO Prepares 23 Scripts<br />

For '48 Production Slate<br />

HOLLYWOOD—Currently experiencing a<br />

production lull, RKO is planning an intensive<br />

picture-making schedule to get under way<br />

within the next few weeks and has 23 scripts<br />

in preparation, five of them to go into work<br />

during February and March. The quintet includes<br />

"The Boy With Green Hair," "Mortgage<br />

on Life," "Baltimore Escapade," "Blood<br />

on the Moon" and "Bed of Roses."<br />

In various phases of development are<br />

"Every Girl Should Be Married," "Education<br />

of the Heart," "Follow Me Quietly," "The<br />

Story of Warden Lawes," "Beyond All Doubt,"<br />

"Bodyguard," "The Long Tunnel," "Mr.<br />

Whiskers," "File 342" and a number of untitled<br />

properties.<br />

BOXOFFICE :: January 3, 1948 37

Policy on Xaslile'<br />

Praised by Allied<br />

NEW YORK—Tlie Allied Theatre Owners<br />

of New Jersey has hailed 20th-Fox as an<br />

industry trail-blazer for deciding to release<br />

"Captain From Castile" at regular admissions.<br />

Edward Lachman, president of the Allied<br />

unit expressed the aU-out approval of his<br />

organization in a letter addressed to Spyros<br />

P. Skouras. president of 20th-Fox.<br />

The letter follows:<br />

"It gave me great personal satisfaction to<br />

read Andy Smith's announcement in today's<br />

trade papers that 20th Century-Fox had<br />

decided to release 'Captain from Castile' at<br />

regular admission prices.<br />

"I haven't seen the picture but from all<br />

I have read and heard about it. it is one of<br />

the greatest pictures that has been made.<br />

In making it possible for the public to see<br />

it at popular prices, you are making a very<br />

distinct contribution to the welfare of the<br />

industry. Also, you are helping directly the<br />

independent exhibitor, who is suffering at<br />

this time from a dearth of quality pictures.<br />

"The small town exhibitor, as you know,<br />

is absolutely dependent upon the good will<br />

of his community, which never fails to reflect<br />

itself at the boxoffice. He has suffered<br />

greatly in the past year because of experimentation<br />

with his established boxoffice<br />

scale.<br />

"No theatre can exist for long if its prices<br />

are to fluctuate at the will of the producers.<br />

Therefore, your decision to release this picture<br />

recognizes the fundamental importance<br />

not only of providing good, wholesome entertainment<br />

at fair and normal prices, but also<br />

re-establishes the principal that a theatre's<br />

scale is not to be trifled with because it<br />

is a contributory factor to the habit of<br />

going to the movies.<br />

"Only one who has been an exhibitor all<br />

his life and has the interest of the entire<br />

industry at heart, could have taken this<br />

courageous step which I know meant a complete<br />

reversal of policy at a time when it<br />

seemed necessary for your company to recoup<br />

the tremendous costs involved at whatever<br />

sacrifice. Now. with one bold stroke, you<br />

have reclaimed this tremendous reservoir<br />

of exhibitor interest and friendship, which<br />

you personally enjoy on such a vast plane<br />

and which seemed endangered for a while.<br />

"In closing, I would be remiss if I did not<br />

commend you and your company on the<br />

making of a picture of great humanitarian<br />

interest and heart appeal, 'Gentleman's<br />

Agreement.' In producing this picture, your<br />

company has taken another step along the<br />

trail which you yourself have blazed in our<br />

industry, as a leader for better understanding<br />

among men."<br />

Ansell Picture to Gotham<br />

NEW YORK—"Women in the Night," Louis<br />

K. Ansell production released by Film<br />

Classics, will open at the Gotham Theatre<br />

following the rwi of "The Fabulous Texan."<br />

The film is Ansell's first production effort.<br />

He is president of Ansell Bros. Theatres,<br />

St. Louis, Mo. The picture is based on UN<br />

files on crimes against women.<br />

Ridder Is Film Chairman<br />

NEW YORK—Victor Ridder, publisher, has<br />

been named chairman of the film, printing,<br />

entertainment and advertising sections of<br />

the Greater New York 1948 March of Dimes<br />

fund-raising campaign.<br />

Role in 'Spiritualist'<br />

Cathy O'Donnell has been borrowed by<br />

Eagle Lion from Samuel Goldwyn for one of<br />

the top femme spots in "The Spiritualist."<br />

UN Film Scoring Genocide<br />

Available for Schools<br />

NEW YORK—More than 5,000 35mm prints<br />

of "Genocide—The Greater Crime," a new<br />

film strip produced by the United Nations<br />

film division, were made available January 1<br />

to all nations of the UN. The commentary<br />

has been translated into French, Spanish.<br />

Chinese and Russian in order that the fiiui<br />

can be released to schools and organization.^<br />

of the U.S. and Great Britain through the<br />

UN film distribution division. Lake Success,<br />

L. I. The film is not intended for showings<br />

in theatres in its present form, according<br />

to the World Federation of United<br />

Nations Ass'n.<br />

The strip dramatizes the fact that homicide,<br />

the killing of one man, is quickly punished<br />

while no law exists to prevent genocide,<br />

the wholesale destruction of religious,<br />

racial or political groups. It concludes with<br />

a discussion of the draft convention drawn<br />

up by the UN as a result of the general<br />

assembly resolution of December 1946, which<br />

declared genocide a crime under the law of<br />

nations.<br />

Museum Gels New Pictures<br />

For 1948 Film Program<br />

NEW YORK—The Museum of Modern Art<br />

film library has acquired a new group of<br />

pictures for its weekly film programs during<br />

1948. The new series of showings will<br />

start January 5. The program for the first<br />

week includes "When "Tomorrow Comes"<br />

(Univi, and three David O. Selznick productions,<br />

"Rebecca," "Since You Went Away"<br />

and "Spellbound." These films were lent<br />

to the museum by the Academy of Motion<br />

Picture Arts and Sciences. They all are<br />

award winners. Miss Iris Barry is director<br />

of the film library.<br />

Films acquired by the museum for the remainder<br />

of the year are "The Blue Angel,"<br />

starring Marlene Dietrich and produced in<br />

Germany in 1930; "The Kid," Charles Chaplin<br />

film starring Jackie Coogan: "The Assassination<br />

of the Due De Guise," French<br />

film produced in 1908; "The Danger Girl,"<br />

Mack Sennett comedy starring Gloria Swanson;<br />

"Salome," produced in 1923; "The Joyless<br />

Street," "Queen Kelly," "King Kong,"<br />

"The Informer," "Top Hat," "Wuthering<br />

Heights" and "Citizen Kane."<br />

Radio City's Music Hall<br />

Passes 15th Anniversary<br />

NEW YORK—The 15th anniversary of<br />

Radio City Music Hall occurred December 28.<br />

It was opened on that date in 1932 by S. L.<br />

"Roxy" Rothafel as a super-vaudeville house.<br />

The Center Theatre was supposed to be the<br />

film house of the Radio City group of buildings,<br />

but it soon became apparent that there<br />

were not enough big vaudeville acts anywhere<br />

to keep the Music Hall running.<br />

W. G. Van Schmus took over management<br />

of the Music Hall early in its first year of<br />

operation and continued as managing director<br />

until his death. At that time Gus S.<br />

Eyssell was put in charge, and he has con-"<br />

tinued to build the prestige of the theatre<br />

as a national institution.<br />

MGM Auditors Meeting<br />

Set for Astor. Ian. 6-8<br />

NEW YORK—MGM will hold its annual<br />

field auditors meeting at the Hotel Astor<br />

January 6-8. Charles K. Stern, assistant<br />

treasurer of Loew's, and Alan F. Cummings,<br />

in charge of exchange operations and<br />

maintenance, will conduct the three-day<br />

session.<br />

Board Trustees Appointed<br />

For Eastman House, Inc.<br />

ROCHESTER—James E. Gleason. chairman<br />

of the board of the Gleason Works, has<br />

been elected chairman of the board of<br />

trustees and chairman of the executive committee<br />

of George Eastman House, Inc. Eastman<br />

House was founded last June to function<br />

as a world photographic center utilizing<br />

the 37-room house built by the late Mr. Eastman<br />

in 1905.<br />

Charles F. Hutchinson, Eastman Kodak<br />

executive, was elected vice-chairman of the<br />

board and Dr. C. E, Kenneth Mees, Eastman<br />

research director, was elected president.<br />

Thomas J. Hargrove, Eastman Kodak Co.<br />

president and a member of the board of<br />

trustees of George Eastman House, was<br />

chosen temporary chairman to preside over<br />

the first board meeting.<br />

Additional elections, announced at the conclusion<br />

of the meeting, were: Dr. Albert<br />

Kaiser, Rochester city health officer, as vicepresident;<br />

Sherman Farnham, attorney, as<br />

secretary; Raymond R. Ball, president of<br />

Lincoln-Rochester Trust Co., as treasurer,<br />

and M. Herbert Eisenhart, president of<br />

Bausch & Lomb Optical Co.; Dr. Alan Valentine,<br />

president of University of Rochester,<br />

and Albert K. Chapman, vice-president and<br />

general manager of Eastman Kodak, as<br />

executive committee members.<br />

New Television Tube Plant<br />

To Cost RCA $1,000,000<br />

LANCASTER, PA.—RCA will spend more<br />

than $1,000,000 to expand its television picture<br />

tube production, according to L. W. Teegarden,<br />

vice-president in charge of the tube<br />

department. A new plant, 40,000 feet square,<br />

will be constructed here. New machines will<br />

be installed to permit mass production of the<br />

television picture tubes for home receivers.<br />

The production speedup is planned to keep<br />

pace with the anticipated television boom<br />

in 1948. Some industry leaders have predicted<br />

that 750,000 television receivers will<br />

be produced by U.S. manufacturers during<br />

the next 12 months, and that 65 television<br />

transmitters will be operating by the end of<br />

1948. New companies will enter receiver production<br />

next year, Teegarden said.<br />

Construction of the new plant will start<br />

April 1. The present tube plant here was<br />

erected by RCA for the navy in 1940. The<br />

company purchased it after the war.<br />

Court Reduces lury Award<br />

Against Lester Cowan<br />

NEW YORK—Justice J. Edward Lumbard<br />

jr. of the New York supreme court has reduced<br />

the $10,000 jury award to Dale Belmont<br />

against Lester Cowan Productions to<br />

$4,000. Miss Belmont's original $100,000<br />

breach of contract action charged that Cowan<br />

Productions had repudiated an agi-eement<br />

whereby she was to play Axis Sally in "The<br />

Story of GI Joe."<br />

Justice Lumbard agreed that Cowan Productions<br />

owed the singer $4,000 for breaking<br />

a contract for $1,000 for at least four<br />

weeks, but that her claim to an oral agreement<br />

to give her national publicity had not<br />

been established.<br />

Brooklyn, Queens Houses<br />

Mortgaged by Strausberg<br />

NEW YORK—Five theatres in Brooklyn<br />

and Queens owned and operated by SolomoH<br />

M. Strausberg have been mortaged for a total<br />

of $450,000 by the Lincoln Savings Bank of<br />

Brooklyn. The theatres are the Corona,<br />

Granada, Maspeth, Commodore and Meserole,<br />

Samuel Horowitz of New York was the<br />

broker.<br />

BOXOFFICE :: January 3, 1948

iHollvJi^ond Office—Suite 219 at 6404 Hollvwood Blvd.: Ixian Spear. Western Manaaerl<br />

Tracy Clinic Benefits<br />

From 'Timherlane'<br />

HOLLYWOOD—A charity premiere of<br />

Metro's "Cass Timberlane," starring Spencer<br />

Tracy, Lana Turner and Zachary Scott, will<br />

be staged at the Egyptian Theatre January<br />

29, with all proceeds from the first night<br />

showing to go to the John Tracy clinic. The<br />

organization was founded in 1942 by Mrs.<br />

Spencer Tracy to encourage and assist in<br />

educating deaf and hard-of-hearing children.<br />

In addition to Tracy, Scott and Miss<br />

Turner, other members of the cast, including<br />

Tom Drake, Albert Dekker, Mary Astor,<br />

Margaret Lindsay, Selena Royle and Cameron<br />

Mitchell, will attend the benefit showing.<br />

David O. Selznick's "The Paradine Case"<br />

was introduced to film colony first-nighters<br />

at an ermine-wrap-and-top-hat dual premiere<br />

December 29 at the Bruin and Westwood<br />

Village theatres, across the street from<br />

each other in Westwood. Stars, film executives<br />

and members of the press were on<br />

hand for the affair, for which the two theatres<br />

were joined by a red plush carpet laid<br />

across the thoroughfare. Among those present<br />

were Selznick and stars of the picture.<br />

Gregory Peck, Ethel Barrymore, Charles<br />

Laughton, Charles Coburn, Joan Tetzel, Leo<br />

G. Carroll, Louis Jourdan and Valli. The<br />

proceedings were broadcast over Station<br />

KMPC by Prances Scully and Harry Crocker.<br />

"Albuquerque," Paramount release of a<br />

Clarion Production, filmed by William Pins<br />

and William Thomas, will be given its world<br />

premiere late this month in Albuquerque<br />

The Cinecolor opus stars Randolph Scott<br />

and Barbara Britton.<br />

Actress Sues J. R. Friedgen<br />

Over Picture Never Made<br />

HOLLYWOOD—Actress Ilona Massey has<br />

filed a $30,000 suit in superior court against<br />

John R. Friedgen, independent producer, asking<br />

that amount in salary for a picture which<br />

was never made. She contends Friedgen<br />

booked her on a five-week contract last September,<br />

at $6,000 weekly, with a clause specifying<br />

that she was to be paid whether she<br />

went before the cameras or not. The suit<br />

contends that the picture never got under<br />

way and that Miss Massey was not paid<br />

Warren Appoints lA Men<br />

HOLLYWOOD — Floyd M. Billingsley,<br />

lATSE vice-president, has been appointed<br />

a member of San Francisco's world-trade<br />

center authority by Gov. Earl Warren, who<br />

also appointed Anthony L. Noriega of the<br />

lA to the California state correctional industries<br />

commission.<br />

Rose Bowl Telecast Marks<br />

Theatre Television Debut<br />

HOLLYWOOD—Commercial theatre television<br />

made its west coast debut New Year's<br />

day under the auspices of the D'Orsay Television<br />

Co. when the Shrine auditorium was<br />

the scene of a demonstration video broadcast<br />

of the Tournament of Roses parade and the<br />

Rose Bowl football game. All proceeds from<br />

the demonstration were earmarked for the<br />

purchase of theatre-size television sets for<br />

hospitals recommended by veterans' organizations.<br />

The equipment, flown here from New York<br />

by Bert D'Orsay for the occasion, utilizes a<br />

9xl2-foot screen. In several tests, D'Orsay<br />

claims, a clear image has been projected to<br />

a size of 15x20 feet.<br />

Bob Hope Receives Annual<br />

Award as Good Neighbor<br />

HOLLYWOOD— Still another award has<br />

been added to Bob Hope's lengthy list of<br />

citations with the presentation of the annual<br />

Good Neighbor award by Gov. Clarence W.<br />

Meadows of West Virginia.<br />

The tribute, paid last year to Bernard<br />

Baruch, was in recognition of Hope's work in<br />

entertaining American troops in all war theatres.<br />

He was selected to receive the honor<br />

'oy the Good Neighbor Foundation, Inc., an<br />

organization representing governors of the 48<br />

states.<br />

Steve Sekely Organizes<br />

New Independent Firm<br />

HOLLYWOOD—Articles of incorporation<br />

have been filed in Sacramento for Transocean<br />

Pictures, listing Steve Sekely as president<br />

and Eric Morawsky and Louis Vidor,<br />

vice-presidents. Its initial vehicle, for an<br />

unannounced release, will be "Fascination,"<br />

based on a story by Guy de Maupassant, to be<br />

directed by Sekely. Sekely also heads Star<br />

Pictures, independent outfit presently headquartering<br />

at<br />

the Eagle Lion studios.<br />

To Start Marines Drive<br />

HOLLYWOOD—A group of Hollywood exmarines<br />

will jom-ney to Philadelphia January<br />

10 to participate in ceremonies lauirching a<br />

new marine corps recruiting drive. The party<br />

will include Producer Milton Sperling, Tyrone<br />

Power, Louis Hayward, WiUiam Limdigan,<br />

Glenn Ford and Bob Crosby, all veterans of<br />

World War II.<br />

Beery as Country Doctor<br />

HOLLYWOOD—Gottfried Reinhardt will<br />

produce the next Wallace Berry starrer a:<br />

Metro, "Doctors on Horseback," which is<br />

based on a book by Robert Thoeren. It concerns<br />

a frontier surgeon. The picture will<br />

roll when Berry has completed his current<br />

chore in "A Date With Judy."<br />

Union Heads to Attend<br />

UCLA Labor Forum<br />

HOLLYWOOD—In the first se.ssion of its<br />

kind ever held in film labor history, more<br />

than 300 officers, business representatives,<br />

shop stewards and other members of AFL<br />

studio unions and guilds will attend a special<br />

two-day labor institute at the University<br />

of California at Los Angeles January<br />

10, 11. The meeting is sponsored jointly by<br />

the Hollywood AFL film council and the<br />

UCLA Institute of Industrial Relations.<br />

The opening session will be addressed by<br />

Clarence A. Dykstra, UCLA provost. Subjects<br />

to be discussed by experts in various<br />

fields include labor history, the Taft-Hartley<br />

law. union security, seniority, guaranteed<br />

annual wage and collective bargaining<br />

problems. Among those attending will be:<br />

Roy M. Brewer, lATSE executive, and<br />

Richard Walsh, president of the lATSE;<br />

John Dales jr.. Ronald Reagan and Pat<br />

Somerset, Screen Actors Guild: Charles E.<br />

Boren, MPA vice-president in charge of<br />

labor relations; George A. Mulkey, electricians:<br />

Max Krug, office employes; Lou<br />

Helm, studio utility workers; Jessie Gillette,<br />

musicians: John Lehner, B. C. Duval, Walter<br />

Woodworth and Robert Garton. business representatives<br />

for various lATSE locals: Edd<br />

G. Russell and H. O'Neil Shanks, Screen<br />

Extras Guild; Walter Cowan, culinary workers;<br />

Ralph Clare, studio drivers, and Ben<br />

Martinez, plasterers.<br />

Picture Appreciation Club<br />

Sponsors Old Releases<br />

HOLLYWOOD—With the Hollywood Motion<br />

Picture Appreciation club serving as<br />

sponsor, the nonprofit Memorable Film<br />

society will launch a ten-week series of<br />

screenings of old films beginning February<br />

20. Robert Wade Chatterton will serve as<br />

curator for the series, with proceeds going<br />

to the HMPAC, the Hollywood Little Theatre<br />

and the Museum of Modern Art's film<br />

library in New York.<br />

Scheduled for presentation are "Birth of<br />

a Nation," "King of Kings," "Four Horsemen,"<br />

"Camille," "The Good Earth," "You<br />

Only Live Once," "Ropin' Fool" (with Will<br />

Rogers), "Our Town," "My Little Chickadee"<br />

and "Whirlpool."<br />

Four Anscocolor Shorts<br />

From Monogram in '48<br />

HOLL"YWOOD — Monogram's 1948 output<br />

will include four short subjects, all to be<br />

filmed in Anscocolor in scenic regions<br />

throughout the world. They are to be patterned<br />

after "Climbing the Matterhorn," first<br />

commercial short to be processed in Anscocolor,<br />

filmed for Monogram by Irving Allen.<br />

BOXOFHCE :: January 3, 1948 39

1<br />

Walter<br />

- '^.'4H^1^'2"°P<br />

li<br />

"<br />


Barnstormers<br />

Universal-International<br />

DONALD O'CONNOR will check out for a two-<br />

'eek personal appearance at the Oriental Theatre<br />

I Chicago opening January 8. The act will include<br />

part lor the comedian's wife, GWEN CARTER.<br />

Blurbers<br />

Independent<br />

BLAKE McVeigh has been retained by Marshall<br />

Grant Productions to publicize "Moonrise" now<br />

m work for Republic release, and "The Damon<br />

Hunyon Story, currently in preparation.<br />

Briefies<br />

Paramount<br />

Gayne Whitman, radio announcer, is doing the<br />

narration for "Streamlined Luxury," newest in the<br />

Popular Science series produced by Jerry Fairbanks.<br />

Next in the Speakina of Animals group produced<br />

by Jerry Fairbanks will be "Calling All Anim^'ls,"<br />

now being scripted by Charles Shows and William<br />

Scott.<br />

Cleffers<br />

Columbia<br />

The backqround score for "The Wreck of the<br />

.P.Vr.'}?,<br />

"°^ ^'^"'^ recorded under the baton<br />


ROjBERT SIDNEY will stage the musical numbers<br />

and handle choreography for "Let's Fall in Love "<br />

forthcoming Dorothy Lamour starrer.<br />

Film Classics<br />

PAUL DESSEAU was named to score "The Unwritten<br />

Law," starring John Calvert and Rochelle<br />

Hudson. Phil Krasne produced.<br />

Monogram<br />

Composer LOUIS GPUENBERG will prepare the<br />

score for Hal E. Chester's production, "Smart<br />

Woman.<br />

Paramount<br />

HUGO FRIEDHOFER was commissioned to compose<br />

the score for "Sealed Verdict," the Ray<br />

Mil'and-Florence Marly dramatic vehicle,<br />

team of jay LIVINGSTON o 7i®,-,%';",?^'^"';y3 and<br />

RAY EVANS will write the music for "It's Always<br />

Spring. Joseph Lilley will serve as musical director<br />

for the production,<br />

Universal-International<br />

Borrowed from Paramount, ROBERT EMMET DO-<br />

LAN will be musical director on "Mr. Peabody and<br />

Loanouts<br />

Monogram<br />

Windsor Pictures, new independent unit headed<br />

by Julian Lesser and FranV Me'ford, borrowed<br />

GUY MADISON and RORY CALHOUN from David<br />

O. Selznick to co-star in "When a Man's a Man,"<br />

picturizcrtion of the Harold Bell Wright novel,<br />

Bordon Chase is writing the scriot and production<br />

is slated to get under way in February<br />

United Artists<br />

Borrowed from Hoi Wallis, LIZABETH SCOTT<br />

checks into Sam Bischoff's Regal Films a for starring<br />

spot in "The Pitfall," opnisite Dick Powell.<br />

Andre DeToth will direct the version film of Jay<br />

Meggers<br />

Eaglee Lion<br />

ANTHONY MANN will take over directorial dutie'<br />

Wanger's production, "The Blank Wall.'<br />

ead in Wanger's<br />

first<br />

the<br />

Film Classics<br />

JOHN F LINK has been ticketed to direct "A<br />

Woman's Privilege." to be produced by Phil Krasne<br />

Paramount<br />

WILLIAM RUSSELL set to pilot "It's Always<br />

Spring," upcoming Veronica Lake which<br />

starrer,<br />

Daniel Dare will produce.<br />

"Abigail, Dear Heart," in which Wanda Hendrix<br />

will be starred, is to be megged by MITCHELL<br />

LEISEN. Richard Maibaum is the producer.<br />

Republic<br />

The directorial chore on "Recoil," an original<br />

by Al Demond ond Bradbury Foote, was assigned<br />

to GEORGE BLAIR. Stephen Auer is producing.<br />

20th-Fox<br />

United Artists<br />

On loan from Columbia, WILLIAM CASTLE will<br />

pilot the Robert Golden production "Texas<br />

Hecn/en and Brooklyn." Guy Madison Diana<br />

and<br />

Lynn will co-star.<br />

Universal-International<br />

'^^f^ *'" produce and GARSON<br />

..ilJJ^P^'r, KANIN will direct "Come What May," romantic<br />

the<br />

It is based<br />

iginal by Garson Kanii<br />

Warners<br />

The directorial stint on the upcoming Joan<br />

Crawford starrer, "Until Proven Guilty " was assigned<br />

to DELMER DAVES. The courtroom drama<br />

will be produced by Jerry Wald<br />

Options<br />

Columbia<br />


:nd Janis Carter<br />

comedy to be directed by Douglas Sirk. TrvTng<br />

Starr will produce.<br />

Reporting for a featured role in me Larry Parks<br />

starrer, "The Gallant Blade," is ONSLOW STEVENS<br />

Metro<br />

A comedy portrayal is slated for GREER GARSON<br />

in her next picture, "The Saintly Miss Peters," which<br />

Paul Jones is to produce. Ken Englund and William<br />

Roberts are preparing the screenplay from Roberts'<br />

Paramount<br />

^'" '^°-='°"- ^»h Preston Foster<br />

m Wild<br />

'<br />

Fury, which deals with the adventures<br />

of a trio who bring two prize wild horses out of<br />

the Mexican wilderness. Ted Richmond will pro-<br />

"<br />

RUSSELL ARMS goes into "Sealed Verdict depict<br />

a German officer. EDWARD VAN<br />

to<br />

SLOAN<br />

5,'i'9S,?"d screen actor, and Danish-born actor TOR-<br />

BEN MEYER join the cast,<br />

A key role in Daniel Dare's production, "It's Al-<br />

^?y^^ Spring," is slcrted for blues singer PEARL<br />

BAILEY. Veronica Lake, Mary Hatcher and Mono<br />

Freeman head the cgst.<br />

Producer Hal Wallis has handed a new longterm<br />

contract to KRISTINE MILLER, Danish actress,<br />

whose next assignment will be in his upcoming<br />

Barbara Stanwyck starrer, "Sorry, Wrong Number "<br />

PATRIC KNOWLES has been added to the cast<br />

oi "It's Always Spring." the Daniel Dare produclion<br />

toplining Veronica Lake and Mary Hatcher<br />

Republic<br />

The femme lead opposite Monte Hale in "The Timber<br />

Trail" goes to LYNNE ROBERTS. Phil Ford is<br />

directing the Trucolor western for producer Mel<br />

Tucker.<br />

Romantic leads in "Recoil" go WILLIAM<br />

WRIGHT and JANET MARTIN. for<br />

Other<br />

to<br />

castings<br />

the Stephen Auer croduction include WILLIAM<br />




LILLIAN GISH and ALLYN JOSLYN have been<br />

signed for top roles in the filmization the novel<br />

of<br />

by Theodore Strauss, "Moonrise," which Charles<br />

Haas will produce and Frank Borzage will direct<br />

REX INGRAM handed character role<br />

Universal-International<br />

MILLARD MITCHELL added to the cast oi the<br />

Nunnally Johnson comedy, "Mr. Peabody and th^<br />

Mermaid," which stars William Powell.<br />

Warners<br />

The first<br />

will be the<br />

She joins a cast which includes Ronald Reagan,<br />

Jack Carson. Dennis Morgan and Wayne Morris.<br />

David Butler will direct.<br />

Marking his 30th year in films, MONTE BLUE<br />

was handed a top supporting part in "Key Largo,<br />

the Bogart-Bacall vehicle, which John Huston is di-<br />

BEN BLUE brings his comedy and dan<br />

to the Dennis Morgan-Technicolor produc<br />

Sunday Afternoon."<br />

Scripters<br />

Independent<br />

Gibraltar Productions has signed CLARENCE<br />

GREEN and RUSSELL ROUSE to collaborate on an<br />

original, "Anything But Love," slated to be the<br />

fourth of six Cinecolor films to be made by the<br />

L. S. Albert Rogell-David Hersh company.<br />

Story Buys<br />

Monogram<br />

"Strike It Rich," story of an oil<br />

oter, by<br />

by Jact<br />

Francis Rosenwald, acquired for prodi<br />

Wrather,<br />

RKO Radio<br />

"Follow Me Quietly," mystery melodrama by<br />

Francis Rosenwald and Anthony Mann, purchased<br />

from Jack Wrather, Monogram producer. The picture<br />

will be produced by Sid Rogell from a script<br />

by Marty Rackin<br />

Warners<br />

Technically<br />

Republic<br />

Cinematography duties on "Moonrise" were assigned<br />

to JACK RUSSELL. The film editor assignment<br />

was set for HARRY KELLER.<br />

Warners<br />

Final crew assignments on "Key Largo" include<br />

KARL FREUND, cinematographer; RUDY FEHR, film<br />

editor, and ART LUEKER, first assistant.<br />

Title Changes \<br />

Eagle Lion<br />

'Red River Renegades" has become THE TIOGA<br />

Republic<br />

"The Burning Bush" becomes SHADOWS OF<br />

'Double Life' Trailer Made<br />

Expressly for Television<br />

HOLLYWOOD—A special trailer designed<br />

exclusively for presentaHon via television is<br />

being prepared by Universal-International to<br />

whet interest in its new Ronald Colman<br />

starrer, "A Double Life."<br />

The trailer will be similar in technique to<br />

U-I's first experiment with television advertising,<br />

a five-mjnute short touting "The Senator<br />

'Was Indiscreet," which was booked for<br />

presentation by NBC's video outlet in New<br />

York City.<br />

"Musical Moods." a series of nine shorts produced<br />

by Unitel, Inc.. has been completed and<br />

are now being edited. The subjects, produced<br />

by Ezra S. Dabah and directed by Stanley<br />

Simmons, are exclusively for video transmission.<br />

Martin Murray Productions. 16mm unit, has<br />

signed Orville Stewart as musical director.<br />

The firm will make shorts for television and<br />

home film projectors.<br />

Set Up Research Agency<br />

To Serve Independents<br />

HOLLYWOOD—Dr. Herman Lissauer, film<br />

research veteran, and Philip S. Brown have<br />

resigned from Eagle Lion to incorporate Independent<br />

Motion Picture Research Co. to<br />

serve independent film-makers. First client<br />

of the new company is EL. Dr. Lissauer was<br />

in charge of the Warner research department<br />

for many years before moving over to EL<br />

in a similar capacity.<br />

Tim Holt in Feature Films<br />

Under New RKO Contract<br />

HOLLYWOOD—Repacted for another year<br />

by RKO. Tim Holt will appear in several fea-<br />

Republic<br />

ture films in addition to his outdoor series,<br />

The screenplay assignment on Forte Martin's which will be carried over into 1949, Holt has<br />

oriainol, "Prison Train," has been handed to GER- one western yet to do on the 1947-48 program<br />

ALD GERAGHTY. Lou Brock will produce.<br />

and will start his new contract in July with<br />

Warners<br />

a featured assignment in a high-budget picture.<br />

CASEY ROBINSON will script the forthcoming<br />

40 BOXOFHCE :: January 3, 1948<br />


»i'*«<br />

Technicolor Demand<br />

uSlill Tops Supply<br />

W HOLLYWOOD—Although it is turning out<br />

*! prints at a rate faster than in any time<br />

previously in its history, requests for commitments<br />

are still being received by Technicolor<br />

in quantities "considerably over our<br />

ability to accept," it was reported by Dr,<br />

Herbert T. Kalmus, president and general<br />

manager of the color processing company.<br />

Delivered prints increased approximately<br />

sil 20 per cent during the first ten months of 1947<br />

over 1946, Kalmus said. Furthermore, the<br />

plant is increasing its output month by<br />

month, as indicated by the fact that it delivered<br />

one-third more in August, September<br />

and October than in the first quarter of 1947.<br />

Footage for the first ten months of 1946<br />

was 153,000,000 feet, as compared to 182,000,-<br />

000 feet for the similar period in 1947.<br />

Footage sold and delivered during the first<br />

quarter of 1947 averaged 15,000,000 feet per<br />

month. During August, September and October<br />

it averaged 20,000,000 feet per month.<br />

When present expansion plans have been<br />

completed, Kalmus said, the plant will have<br />

a capacity of "at least" 320,000,000 feet yearly,<br />

as compared to the present 240,000,000 feet.<br />

Requests for camera commitments cannot<br />

be filled, however, he declared, until the company<br />

begins to get deliveries of new cameras<br />

which are now on order.<br />

Lyons Deal Off<br />

HOLLYWOOD—Negotiations for the alfilation<br />

of Danny Winkler and Nat Wolff<br />

with the A&S Lyons agency, headed by Arthur<br />

Lyons, have been broken off due to a difference<br />

of opinion as to the financial participation<br />

of Winkler and Wolff in the organization.<br />

Lyons will continue as sole owner of<br />

the agency.<br />

East: Hal Roach, United Artists producer,<br />

to New York for conferences with UA officials<br />

anent his picture-making schedule for the<br />

new year; also to close negotiations for a<br />

current Broadway play, which he plans to<br />

produce on celluloid.<br />

West: Col. Fred Levy, business associate of<br />

Producer Sol Lesser and operator of theatres<br />

in Louisville, Ky., for his annual visit to the<br />

film colony. He will remain here about three<br />

months, discussing Lesser's production activities<br />

for 1948.<br />

West: Lou Lilly, head of Jerry Fairbanks<br />

Productions' scenario department, and Jack<br />

Hasty, writer, from Chicago, where they spent<br />

a week conferring with B. N. Darling, Pairbanks'<br />

midwest representative.<br />

West: Gradwell Sears. United Artists<br />

president, from New York to resume huddles<br />

with Mary Pickford and Charles Chaplin, UA<br />

member-owners, and various producers anent<br />

picture-making schedules for the early<br />

months of the new year.<br />

West: Arnold Pressburger, British film<br />

producer, from London to discuss plans for<br />

producing one or two pictures in Hollywood<br />

during 1948. Pressburger has one picture<br />

currently before the cameras in Italy for<br />

distribution by the J. Arthur Rank Organization.<br />

He formerly headquartered in Hollywood<br />

and turned out several features for<br />

United Artists release.<br />

jRODUCER Edward Small apparently<br />

takes seriously that ancient axiom<br />

anent the foolhardiness of placing<br />

one's eggs in one basket. And, parenthetically,<br />

all of<br />

let be understood that the<br />

it<br />

term eggs is not used for its entertainment<br />

connotations.<br />

Small, one of the shrewdest of veteran filmmakers,<br />

has something going for him with<br />

no less than four major distributors. His current<br />

release is "T-Men," which he made for<br />

Eagle Lion—and a right good parcel of celluloid<br />

it proved to be, one which was received<br />

with generous acclaim by the celluloid<br />

reviewers, and one which is sure to<br />

garner substantial grosses.<br />

Additionally, Small has an active hand<br />

in several other ventures. He has completed<br />

"The Black Arrow," starring Louis Hayward,<br />

for Columbia release, and for that<br />

company is now filming the Red Skelton<br />

comedy, "The Fuller Brush Man." Now in<br />

work for Eagle Lion is "Corkscrew Alley," a<br />

vehicle for Dennis O'Keefe. For United<br />

Artists Small is committed to make "Valentino"—<br />

if, as and when a suitable actor to<br />

portray the silent screen's great lover can<br />

be located. Now before the cameras in Italy<br />

is "Cagliostro," starring Orson Welles, for<br />

which Small has not yet negotiated a release.<br />

Besides all these, he has a substantial<br />

interest in Reliance Pictures, new independent<br />

outfit headed by his son Bernard<br />

Small and Ben Pivar, which is committed to<br />

a six-picture schedule of action fare for release<br />

by 20th Century-Fox.<br />

The wisdom of Small's multi-release setup<br />

is too obvious to require much comment. The<br />

financial fate of any independent producer<br />

is of necessity affected by the circumstances<br />

which surround the over-all operations of<br />

the distributor handling his output. If that<br />

distributor has a strong lineup of product<br />

and can resultantly expect an increase in<br />

accounts and more desirable rental terms,<br />

the independent shares in such lusher markets.<br />

If, on the other hand, the distributor<br />

encounters a bad season—and it happens to<br />

the best of them—the independent suffers<br />

along with his affiliate.<br />

By making his bets on several outfits. Small<br />

is sure to finish with one or more winners.<br />

That's smart showmanship as well as smart<br />

betting.<br />

Maury Foladare, rotund and genial catchas-catch-can<br />

space-snatcher, gives with:<br />

"The King Brothers, hearing that Alfred<br />

Hitchcock plays a role in every picture he<br />

produces or directs, have decided that they<br />

will also serve as their own trademarks. So<br />

they've cast themselves for roles in 'The Tenderfoot,'<br />

their current production for Allied<br />

Artists. Frank will appear as a locomotive<br />

engineer, Herman as the fireman and Maurie<br />

as a yard foreman."<br />

"On the Smolensk, Omsk and the Santa Fe."<br />

Kings to Make Classic<br />

HOLLYWOOD—The King Brothers have<br />

added "The Little Minister," James M. Barrie<br />

play, to their Allied Artists schedule. The<br />

property was last filmed 13 years ago, with<br />

Katharine Hepburn and John Beal in the<br />

New Hugo Gem Curtains<br />

HUGO, CALIF.—Installation of new stage<br />

curtains and a kaleidoscopic spotlight was<br />

announced by Manager Clarence Martin of<br />

the Gem Tlieatre.<br />

Alex Evelove's Burbankian blurbery took<br />

bows because they snatched the covers of the<br />

magazine sections of several widely-distributed<br />

newspapers, including the Hearst publications<br />

and the Chicago Daily News. The<br />

space was u.sed to plug "My Wild Irish Rose"<br />

and carried art on Barbara Bates, one of<br />

filmdom's most photogenic starlets, recently<br />

placed under contract by the Freres Warner.<br />

Which enterprising publicity might be considered<br />

praiseworthy except for the fact that<br />

Miss Bates doesn't appear—even for an instant—in<br />

"Rose." In fact, the picture was<br />

finished six months prior to her joining the<br />

Warner talent roster.<br />

Further along the same line. She had a<br />

wee bit in "That Hagen Girl," Ronald Reagan-<br />

Shirley Temple starrer. Yet her pictures<br />

were rather widely used in publicizing that<br />

feature.<br />

Just how long do publicity men think they<br />

can fool editors and the public with such<br />

tactics, which can be indicted as subterfuge<br />

if not downright misrepresentation?<br />

On the same day that the wires carried<br />

the news that Charles Chaplin's "Monsieur<br />

Verdoux" had been selected by the National<br />

Board of Review as the best picture of the<br />

year, appeared a trade story revealing that<br />

one Paul L. Murphy, commander of the New<br />

York state division of the Catholic War Veterans,<br />

had urged Atty. Gen. Tom Clark to<br />

institute deportation proceedings against the<br />

film-maker and also wired George Marshall,<br />

secretary of state, calling for a probe into<br />

Chaplin's "activities and associations."<br />

Which made it a horse apiece for Charlie.<br />

'Twas the day before Christmas and from<br />

David O. Selznick to members of Hollywood's<br />

hungry press came highly-engraved, characteristically<br />

stuffy summonses to attend<br />

the initial screening of his widely-touted,<br />

long-awaited "The Paradine Case." which<br />

royal command peremptorily designated<br />

"Formal Dress."<br />

The yuletide spirit and reviewers' salaries<br />

being what they are, DOS should have accompanied<br />

his billets doux with credit cards<br />

to the Western Costume Co.<br />

Displaying rare originality, Howard Strickling's<br />

Culver City tub-thumpers have cooked<br />

up a contest in which motion picture editors<br />

in all cities which have Loew first run<br />

theatres have been invited to submit a title<br />

for the Clark Gable-Lana Turner starring<br />

vehicle at present titled "Homecoming." A<br />

cash prize

, .<br />

Towns<br />

'<br />

Denver Area Takes in Five States;<br />

381 Theatres Are Listed by MPA<br />

DENVER—The Denver exchange area, cov- cording to the MPA theatre directory. The<br />

ering Colorado, New Mexico, Wyoming, part territory includes 198 towns with a populaof<br />

South Dakota and part of Nebraska, has tion of 2,500 or less which contain more than<br />

381 theatres containing 186,201 seats, ac- half, or 203, of all the theatres in the area.<br />

The summary:<br />

Seating Number Capacity<br />

,"''" Capacity Circuit-opera.ed theatresf ... 186 116,550<br />

.<br />

^^ ,<br />

Theatres in operation* 381 186,201 Non-oircuit theatres 219 427 77<br />

Closed theatres 24 7,776<br />

'<br />

Totals 405 193 977<br />

Seating theatres operation.<br />

Totals 405 193,977 capacity of now in<br />

Seating according to population groupings*;<br />

with No. of Theatres Number of Average Seats<br />

Population Theatres Operating Seats Per Theatre<br />

500,000-250.001 (Denver) 1 37 34 974 945<br />

lOJ.OOO- 5U,001 (Pueblo) 7 5;325 761<br />

1<br />

to. 0-0- 25.001 (Colorado Springs) 2 16 11478 717<br />

(Albuquerque)<br />

25,000- 10.001 13 41 29 033 708<br />

IJ.OtU- 5,00i 19 38 22,895 602<br />

5.000- 2,501 30 39 .21,885 561<br />

.,50J a..d under 198 203 60.609 299<br />

*Excluding two dnve-in theatres, total capacity 1,050 automobiles<br />

tA circuit IS defined as "four or more" theatres operated by the same management<br />

San Bernardino Drive-In<br />

Planned by Indianians<br />

SAN BERNARDINO, CALIF. — A drive-in<br />

theatre will be built on Foothill boulevard,<br />

between San Bernardino and Rialto, for William<br />

and Lecile Tharp of Dimkirk, Ind.,<br />

with space for 684 cars. The plans, prepared<br />

by architect H. E. Jones of San Bernardino,<br />

provide for a inachine room and a snack bar<br />

and rest rooms behind the screen.<br />

Rathvon Is Chairman<br />

HOLLYWOOD—N. Peter Rathvon, president<br />

of RKO, has been appointed southern<br />

California chairman for America Brotherhood<br />

week February 22-29 by the Permanent<br />

Charities committee, comprising Stanley<br />

Bergerman, David Cannon, Loren Miller,<br />

Joseph Scott and George Wasson.<br />


PLUS<br />


1327 S.Wabash<br />

Chicago 5<br />


Urge OHE to Issue Permit<br />

COSTA MESA, CALIF.—Civic and fraternal<br />

organizations here are bombarding the Office<br />

of the Housing Expediter with letters<br />

urging approval of the application of Griffith<br />

Theatres to build a theatre here.<br />

Buys Site in Sonoma<br />

SONOMA, CALIF.—Granville MacPherson<br />

has purchased two lots at Fetters Spring for<br />

erection of a motion picture theatre. He still<br />

lacks a permit from the office of the housing<br />

expediter.<br />

Driscoll Hosts Kiddies<br />

HELENA, MONT.—Dan Driscoll,<br />


manager<br />

of the Antlers Theatre, was host to Helena<br />

boys and girls under high school age last<br />

week at a special Christmas show.<br />

You'll Get<br />

SPEED!<br />

Los Angeles Office Now Open<br />

1574 W. WASHINGTON BLVD.<br />

Autry Will Produce<br />

Five Films in 1948<br />

HOLLYWOOD—Gene Autry's<br />

contributioi I<br />

to the Columbia releasing slate for 1948 wil<br />

total five westerns, all in Cinecolor and al<br />

to be made under the banner of Gene Autrj<br />

Productions. The schedule was mapped a-<br />

huddles between Autry, Armand Schaefeij<br />

and Mitchell Hamilburg, Autry Productions;<br />

toppers; and Abe Schneider, Columbia treas-'<br />

urer from New York, his assistant, Leo Jaffe,'<br />

and Irving Briskin, studio executive.<br />

First of the quintet, "Hideaway," will roll<br />

March 1 when Autry has returned from a<br />

toiu- through 11 southern states. It will be<br />

followed in April by "Wings Westward" and<br />

three others, as yet untitled.<br />

Warners Premiere Two<br />

New Prerelease Films<br />

Warners staged world premiere prerelease<br />

engagements of two new films during Christmas<br />

week. "My Wild Irish Rose," Dennis<br />

Morgan musical, opened simultaneously<br />

December 24 at the Strand In New York and<br />

at Warners' three local first run outlets, the<br />

Hollywood, Downtown and Wiltern. On<br />

Christmas day "The Voice of the Turtle,"<br />

starring Eleanor Parker, opened at the Warner<br />

in New York.<br />

"Man About Town," Maurice Chevalier<br />

starrer filmed in France by Pathe Cinema in<br />

association with RKO, was given its west<br />

coast premiere December 27 at the Laurel<br />

Theatre. The picture was produced and<br />

directed by Rene Clair.<br />

WB to Roll B Picture<br />

HOLLYWOOD—First of Warners' experimental<br />

modest-budgeted films to be turned<br />

out by the new unit headed by Saul Elkins<br />

will be "The Fighting Terror," action yarn in<br />

which newcomer contract players will be featured.<br />

Camera work will start in February.<br />

Chester Erskine to 'Gus'<br />

HOLLYWOOD — Universal-International<br />

has assigned Chester Erskine to script and<br />

produce "Gus the Great," from the bestselling<br />

novel by Thomas Dimcan. "Gus" will<br />

follow "Great Son" on Erskin's 1948 schedule.<br />

Gil Kurland Back to U-I<br />


Kurland, unit production<br />

manager, has returned to Universal-<br />

International. Foiu- weeks ago he signed with<br />

Mark Hellinger Productions, but Hellinger's<br />

death terminated the contract.<br />

For New Year's Benefit<br />

HOLLYWOOD — John Hoyt and Selena<br />

Royle were among the Hollywoodians who<br />

journeyed to the naval hospital at Long<br />

Beach New Year's eve to entertain woimded<br />

veterans there.<br />

Butch Jenkins to Freelance<br />

HOLLYWOOD — Butch Jenkins, juvenile<br />

player, has secured a release from the balance<br />

of his Metro contract, effective late this<br />

month, and will freelance hereafter.<br />

Relief Booth Man Is Grid Star<br />

GALLUP, N. M.—The Chief Theatre's relief<br />

projectionist, Nick Garcia was one of the<br />

outstanding performers on the Gallup high<br />

school football team. Garcia and his fellow<br />

players closed their season with eight wins<br />

against one loss.<br />

BOXOFTICE :: January 3, 1948

,<br />

—<br />

—<br />

—<br />

"color<br />

r'<br />

«»ant"J|<br />

Top Holiday Product<br />

Is Los Angeles Hypo<br />

LOS ANGELES—That axiom about good<br />

pictures being a sure cure for boxoffice ailments<br />

was again established when a strong<br />

lineup of new first run offerings, coupled<br />

with extra Christmas and New Year's eve<br />

patronage,- resulted in the biggest business to<br />

be carded locally in many weeks.<br />

(Average 100)<br />

Belmont, Culver, El Rey, Million Uollar<br />

Orpheum, Vogue—T-Mon (EL); Linda<br />

Good (EL)<br />

"everly. Fox Palace—Gentleman's Agre<br />

(20!h-Fox 3dsho<br />

Carthay—The Bishop's Wife (RKO), roadshow<br />

Chinese. Loyola. Stale, Uptov^n—Captain From<br />

Castile (20lh-Fox)<br />

Downtown, Hollywood Paramounts—Wild Ha;<br />

est (PoTa); Bill and Coo (Rep). 2nd wk<br />

Egyptian, Los Angeles. Wilshire— Good News<br />

(MGM)<br />

Four Star—Mourning Becomes Electro {'KO]<br />

Four ,Muslc Hal!i— Body and Soul (UA), 6th ^<br />

Guild—A Double Life (U-I)<br />

Iris. Ritz, Los Angeles, Studio City—Pirates oi<br />

Monterey (U-1); Bury Me Dead (EL), 2nd wk<br />

Pantages, Hillstreet—Tycoon (RKO)<br />

"'<br />

'<br />

Warners Downto<br />

'Captain' and 'Road to Rio'<br />

Heavy Denver Holiday Fare<br />

DENVER—"Captain Fi'om Castile" was<br />

heavy at the Paramount and Esquire. "Road<br />

to Rio" was strong at the Denham and was<br />

held over.<br />

Aladdin—Escape Me Never (WB), Chinese Ring<br />

(Mono), 3rd d,t. wk „ 100<br />

Denham—Rood to Rio (Para) 175<br />

Denver and Webber—Daisy Kcnyon (20th-Fox),<br />

Smart Politics (Mono) 130<br />

Esquire and Paramount Captain From Castile<br />

(20th-Fox) 200<br />

Orpheum—Out of the Past (RKO), Bush Christmas<br />

(U-I) 110<br />

Rialto—One MUlion B. C. (UA); The Housekeeper's<br />

Daughter (UA), reissues 130<br />

Tabor— lungle Book (UA). reissue: Buck Privates<br />

Come Home (U-1). 2nd run 160<br />

'Kenyon' and 'Swordsman'<br />

Best Among New Shows<br />

SAN FRANCISCO—"Daisy Kenyon" and<br />

"The Swordsman" were the biggest draws<br />

among the new pictures here last week, vying<br />

for popularity with "Body and Soul," which<br />

was in its fourth week at the United Artists,<br />

and "Unconquered," which had its seventh<br />

week at advanced prices at the St. Francis.<br />

Esquire The Spoilers (FC), Diamond Jim<br />

reissues 100<br />

(U-I).<br />

Fox—The Fabulous Texan (Rep); On the Old<br />

Spanish Trail (Rep) 100<br />

Golden Gffte—Wild Horse Mesa (RKO); plus<br />

stage show 90<br />

Guild—The Exile (U-I\ Blondie in the Dough<br />

(Col), 3rd d, wk t. 100<br />

Orpheum—The Swordsman iCc), Blondie's<br />

Anniversary (Col) 160<br />

Paramount—Each Dawn I Die (WB);<br />

Bad Men of Missouri (WB), reissues 120<br />

St. 7th 160<br />

Francis—Unconquered (Para), wk<br />

State—The Black Cat (20th-Fox); Black Friday<br />

(20th-Fox), reissues 125<br />

United Artists—Body and 160<br />

Soul (UA), 4th wk<br />

United Nations and Wartield Daisy Kenyon<br />

(20th-Fox) (20th-Fox); Roses Are Red 170<br />

'Swordsman,' 'Dolphin Street'<br />

Pace Weak Week in Seattle<br />

SEATTLE—Business was just as tough as<br />

was feared in most cases during the pre-<br />

Christmas w^eek. "The Swordsman" hit 120<br />

at the Liberty.<br />

Blue Mouse—RUf-Raff (Col); Luied (UA), plus<br />

light pictures, 2nd d t. wk 45<br />

Fifth Avenue—Christmas Eve (UA); The Son<br />

of Hustv (Col) 45<br />

Liberty—The Swordsman (Col); Glamour Girl<br />

(Col) 120<br />

Music Box—Her Husband's Affoirs (Col);<br />

Last of the Redmen (Col), 2nd d, t. wk 75<br />

Music Hall—Green Dolphin Street (MGM), 4th wk...I35<br />

Paramount—Escape Me Never (WB);<br />

Fall Guy (Mono) 35<br />

Orpheum—Golden Earrings (Para); Gentleman<br />

Joe Palooka (Mono) 95<br />

Palomar—The Fabulous Texan (Rep); On the<br />

Old Spanish Trail (Rep), 2nd wk 90<br />

Roosevelt—Body and Soul (UA); Winter<br />

Wonderland (Rep), 5th d. t. wk.... 100<br />

'1ff^^^^=^=^^^=^'fP-<br />

"^li^i^i^^lIMLa^MiA<br />

WESTLAND TO BUILD—This is how the Westland circuit's new Chief Theatre<br />

in Grand Junction, Colo., will look when completed. Work on the structure is expected<br />

to start shortly. It will be a 900-seat, stadium-type house, with stores flanking the<br />

35-foot entrance. Westland Theatres, operator of houses in Nebraska, Colorado and<br />

Oklahoma, now operates the Chief in Grand Junction and the new Chief is a replacement<br />

for the Mesa, which was converted into a store building. The building wiU be of<br />

steel frame and will have walls of concrete block, finished in stucco and trimmed with<br />

stainless steel. The second story, front, will be of corrugated glass and will be colorlighted<br />

from behind the glass. Stainless pylons steel at either side of the entrance<br />

will be lighted with neon. The marquee will be semi-circular and will have a four-line<br />

attraction board. Silhouette name letters appear above the marquee. The auditorium<br />

wiU have black lighting and 40-foot panels on both side walls will tell the history of<br />

the wcstfrn slope.<br />

Hollywood Couples Buy<br />

Las Vegas, Nev., Houses<br />

LAS VEGAS, NEV.—Two theatres here, the<br />

Fremont and Vegas, have been acquired by<br />

the Huntridge Corp., which is owned by Irene<br />

Dunne, Loretta Young, their husbands. Dr.<br />

Francis Griffin and Tom Lewis, respectively,<br />

and Tom Oakey.<br />

The company also controls the Huntridge,<br />

Palace and Western, and the transfer will<br />

give the group five of the six theatres in the<br />

city. The remaining independent house is<br />

the El Portal.<br />

The new additions to the Huntridge lineup<br />

were acquired from Edwin F. Zabel of Fox<br />

West Coast and Earl Strebe of Palm Springs.<br />

Cooperative Theatres of Southern California<br />

will book the five houses.<br />

School Children See Show<br />

GREAT FALLS, MONT.—Grade school age<br />

children were the guests of the Civic Center<br />

Theatre last Saturday where they enjoyed a<br />

Christmas party and children's picture.<br />

New Screen at Roswell Pecos<br />

ROSWELL, N, M.—A new screen was hung<br />

in the Pecos here recently. Frank Nelson of<br />

the TEI Dallas office was here advising on<br />

the heating installations for the Chief and<br />

the Yucca lobby.<br />

Theatres Collect Fund<br />

For Slain Cab Driver<br />

San Francisco—Sympathetic realization<br />

of the crime problem which faces all<br />

night-working business people prompted<br />

San Francisco Theatres. Inc., circuit to<br />

cooperate in a collection campaign for<br />

the family of a local cab driver who was<br />

murdered on night duty.<br />

Irving M. Levin, district manager of<br />

the circuit stated: "All people who work<br />

at night are faced with similar crime<br />

problems, therefore, we felt that show<br />

business should evince particular understanding<br />

and sympathy to families of<br />

victims of criminal outrages. It is our<br />

duty to cooperate in the benefit."<br />

Levin opened the memorial fund campaign<br />

in his six neighborhood theatres<br />

with the donations for the motion picture<br />

public being added to a collection made<br />

by San Francisco cab drivers. Cards and<br />

donation jars were placed in the lobbies<br />

of the Alexandria, Coliseum, Balboa,<br />

Harding, Metro and Vogue theatres.<br />

Red Taint on Record<br />

Cause for Dismissal<br />

SEATTLE—"The motion picture industry<br />

does not have to re'ain persons who are<br />

harmful to it and does not intend to do so."<br />

Eric Johnston, MPA head, said here in reference<br />

to the dismissal or suspension of ten<br />

writers and producers as a result of their refusal<br />

to tell the house un-American committee<br />

whether they were Communists or not.<br />

Johnston, who passed through here on his<br />

way to Spokane to spend the holidays, said<br />

that in the past dismissal has been the penalty<br />

when an individual in the industry so<br />

conducted himself in such a way as to cast<br />

reflections upon the industry and that the<br />

industry will not tolerate such misconduct<br />

now.<br />

"Cormnunists, who are foreign agents, will<br />

not be hired by the motion picture industry,"<br />

Johnson added. "It may be hard to prote<br />

that a man carries a Red party membership<br />

card in his pocket, but it is not at all difficult<br />

to determine from his past actions and words<br />

whether he has followed the party line.<br />

"Wherever investigation shows conmiunism<br />

in an applicant's background, he automatically<br />

will be inehgible for employment in the<br />

motion picture business. A Communist is a<br />

foreign agent and no American organization<br />

would hire such agents if the facts were<br />

known."<br />

In the past. Johnson said, some film executives<br />

have been hesitant to dismiss known<br />

Communists because they might he hired by<br />

a competitive studio.<br />

"That's all over now," he said. "A person<br />

whose contract is not renewed because his<br />

loyalty is not to America will not be welcomed<br />

by competitors. If there are known<br />

Communists in Hollywood, it will be a simple<br />

matter to get rid of them. Their contracts<br />

simply will not be renewed."<br />

Janitors Get $11.25 a Day<br />

SAN FRANCISCO—Northern California<br />

theatre janitors will receive retroactive pay<br />

checks for a $1.50 daily wage increase dating<br />

back to last September 1 imder a new<br />

one-year contract with more than 200 theatre<br />

operators. In accepting a new wage<br />

scale of $11.25 a day, the AFL Theatre and<br />

Amusement Janitors union waived demands<br />

for paid holidays, guaranteed overtime and<br />

other contract improvements, union officials<br />

stated. The janitors had recently threatened<br />

to strike.<br />

BOXOFnCE :: January 3, 1948 43

• . .<br />

Tom<br />

.<br />

Two<br />

• ^"^<br />

. . Most<br />

the<br />

"<br />

Showmanship<br />

Q<br />

E. Galbraith<br />

Cash<br />

of Associated Theatre AdthP<br />

""^ ^'""'^<br />

in Denver, and Col.<br />

^'""h'<br />

pTrif''^ formerly<br />

Arthur<br />

the Filmack<br />

With many Preudenfeld for<br />

years<br />

Ti-ailer general<br />

Co., have manager<br />

organized of<br />

a<br />

the rko<br />

"P'^^^""" to'be<br />

i^:^lTT'^f the<br />

Sowf as<br />

West s N- To FWC Managers<br />

-«-d, leid Freu^fn°<br />

IS iTvini"?^".^";. living<br />

Coast in<br />

Product North<br />

Co. The new Hollywood.<br />

wJ:°f- f'^K^.^i^^S ^ Approximately<br />

or<br />

was $28 distributed 000<br />

to Fox<br />

gamzation West Coast<br />

will make special trailers managers theatre<br />

16mm advertismg<br />

ani<br />

as advance<br />

films<br />

. . . '^,^ openings payment<br />

Jack<br />

of on the<br />

Broder has at^thp'r^n^""/ "Good News"<br />

recent!<br />

the Los y concluded 12th<br />

Angeles,<br />

annual<br />

H^'^tington Wilshire<br />

National<br />

atrpTi°'S'<br />

and<br />

'k'<br />

Park<br />

and Theatres<br />

atres<br />

the-<br />

Peter Esvntian<br />

in Huntington<br />

Lawford and<br />

Park from<br />

Keenan<br />

Joe Wynn w^ll<br />

Venable<br />

make' nnn r^"'^'P campaign, in addition to $20 f<br />

000 in insurance refunds.<br />

rfn.^ '7 f^^""^-<br />

^^^^ also ou-ns<br />

Cinema.<br />

the cemb°e;3o'''''^"T^^^^' ^" thrTh^usesTe! The $28,000 represents 70<br />

Avalon per<br />

and<br />

cent of<br />

Florence the<br />

Mills.<br />

started<br />

PnriPH .^''''"•u^'''^'^ August<br />

ended 31<br />

Vital December<br />

and<br />

Statistics 20,<br />

Department: with the<br />

Edyth balance<br />

Garl"<br />

to he<br />

gave birth<br />

^°?,^ Universal to a son,<br />

office and Richard<br />

L PrJnU.1<br />

Milton<br />

Murray ^'^^^<br />

at St<br />

'^^ audXs<br />

Prankel John s<br />

office hospital<br />

pfefeTh plete theIfn'f"."^^"'' com!<br />

manager in<br />

final<br />

for Film<br />

Santa figures<br />

Monica.<br />

of the drive<br />

Classics,<br />

are planning<br />

Dick Dickson,<br />

a spring FWC<br />

marriage<br />

southern California<br />

^^ ^^'^^'"g date f°'-<br />

Perretz, Ppr.T^ It Metro T'" Howard<br />

juvenile Metro<br />

as'*s'«n*'t/o,'''"^'<br />

star, acted<br />

"°"nced at the<br />

Santa Claus<br />

booker,<br />

at<br />

and the<br />

Elsie Bundy<br />

meftlng^ir'tf,"'<br />

Imfcheo<br />

The<br />

Kroger<br />

Theatre in<br />

f<br />

^a.u f ^^^ Ambassador hotel<br />

back<br />

here a<br />

couple<br />

to<br />

plan to honeymoon at Coronado wUh<br />

Aspell ne^bicv ?°<br />

"^'^^ work" drive,<br />

'%T' "cKolde'rs<br />

December<br />

jr., local manager for Metro s^es-^iri^^c^h<br />

16 to Dorothy<br />

t^beC-sf^k^ '^^-<br />

28 throuoh<br />

atcasVpri^el^ '""^ '''''' '° ""' ^'««eS<br />

of^^fn''" ^r'"'^" Renn<br />

Seattle A baby girl was Skouras,<br />

born to Mrs<br />

,nS^^'''^^,^- president of National<br />

!,'" 'iJi^-lstmas day.<br />

?iPr° \f<br />

Papa owns the<br />

Sierra Madre agers<br />

Theatre<br />

that the<br />

in Sierra Madre. ;^SJf^7-^^-"?ct-;^<br />

boom days were over, attend-<br />

^°'<br />

fi wiVh<br />

The Vf*^","^<br />

San Francisco January<br />

local Eagle Lion office recorded ,'"'""''"=<br />

a<br />

^^^trict Skouras %Zlr^^'^'^?^^'J "^"d all costs wei" U3<br />

number of<br />

Two^'n"'"''<br />

n^^an!<br />

declared<br />

ager<br />

that the time<br />

.<br />

personnel new for<br />

changes. Office manager<br />

Dick Ettlinger has resigned, as did ^°- ^^'""^<br />

salesmen<br />

"real<br />

have joined the showmanship is now here."<br />

Ruth<br />

force.^Roy<br />

fm and Bn?'"r wm! John B. Bertero, FWC vice-president<br />

Iv^'arHfn't'h"'^- '° ^^^^^l^' ^^'^°'?:<br />

"manager. Pacific<br />

Iva Griffith joins the J""" rSlf<br />

^°^^ ex<br />

*'" ^°'^ on the plained that the company's<br />

staff as Cherock's "" °'''''"'' retirement pl^i<br />

Pacific<br />

new<br />

manager ?nv<br />

coast<br />

Vv, ' a'?<br />

secretary for<br />

. .<br />

the ^"".^°'-«<br />

. Charles Kranz Alexander<br />

and cited<br />

and Ted<br />

Co efforts<br />

is<br />

ningham<br />

Cun-<br />

ma kinolrJ°.J'<br />

1° ^°'°^'^'^°<br />

IkouiTt'" Skomas o<br />

to obtain the plan<br />

of the Special Attractions exchange<br />

for his<br />

Sprin°gs, wh^re men<br />

will attend<br />

Tif<br />

left for New a<br />

York<br />

home office<br />

for business managers<br />

conferences.<br />

meeting Sph^^ ^^^ general<br />

^°r''' manager, "le-<br />

The FUmrow Veteran ^"^ congratulated'<br />

men th""''.?'^<br />

the<br />

on their<br />

visitors showman efforts,<br />

list included Leon while<br />

such<br />

Glasser was<br />

entertainers<br />

killed<br />

tourists as Duke<br />

m an<br />

Clark, Paramount automobile ^^'"'^ accident<br />

-Jackson<br />

district<br />

here recently RoTnr°"H^"''' and Jack-<br />

Ross provided musical<br />

manager from Dallas, and Morrie Smead ,°it?f";.^'^°.°"ned the and<br />

Dixie<br />

variety acts.<br />

Theatre l?dg<br />

of<br />

leaves<br />

Council his<br />

Bluffs,<br />

wife,<br />

Iowa, a<br />

who son and<br />

visited Harry<br />

daughter and a -<br />

Taylor ... Ed<br />

granddaughter.<br />

Penn of the La<br />

He was 59 .<br />

Habre at La<br />

ResTgna^Ls •- ^ * .<br />

Habre,<br />

reported<br />

and Bob<br />

from<br />

Mallon<br />

the local<br />

of the<br />

U-I<br />

Lakewood offfce<br />

at Beverly<br />

include F A T T I C<br />

Lakewood Beckley,<br />

Village were<br />

long-time<br />

in for some<br />

booker<br />

bookinand<br />

buying.<br />

and Joyce<br />

^ ^ M I I L t<br />

° Lipkis, secretary to F. M. Blake .<br />

FiCow<br />

^' Segundo<br />

John H. Lefton,<br />

Ned r^iv°'"vf TheXe<br />

""^l"'''<br />

with Universal in Cleveland<br />

for r£^ J' v^°^^ ^^^ l"^ Hawthorne is<br />

?J,v for<br />

closed<br />

26 years, passed<br />

remodeling<br />

away here December<br />

24. He was Theatre,<br />

; Claude Evergreen,<br />

Ezell, Dallas<br />

spent<br />

Drive-In<br />

the yuletide here .<br />

62 years<br />

Dallas;<br />

of age Charles<br />

All Pox<br />

Feldman, U-I western<br />

division<br />

West Coast theatres scheduled<br />

manager;<br />

on "Rntri'f T?'"°""u?'''P'°"^^'"' wo'-'^ed hard<br />

late<br />

New<br />

shows<br />

Ben to Rio,"<br />

Hayward, Savoy<br />

which<br />

Years eve, with many first run houses<br />

operating an Compt°r°^ ^"' around-the-clock FvP<br />

opened<br />

Eve<br />

New<br />

f fv,<br />

Year's<br />

at the Paramount<br />

.<br />

exhibitors<br />

""^ ''''' '^"^'«e«s<br />

schedule<br />

IZ' on<br />

some 'r^'"'''' Christmas<br />

houses, including the Fifth Avenue with<br />

James J. Donohue, Paramount central division<br />

manager, has returned to New York Two Fox<br />

g^o^rm^rs."^^^"''^'"^"^^'^^'^pa^r^e'^nrw^iirSr^^\--H?,f--^^<br />

Houses<br />

after a short<br />

Robbed<br />

local visit, during which ho<br />

was the house guest of George A. Smith On Successive<br />

western<br />

Nights<br />

district chief. Donohue also vacationed<br />

editor is<br />

briefly in San Francisco<br />

. . Film<br />

CALIF.-The<br />

Classics has uJ^^^^u- Fox<br />

vacationing in<br />

Theatre was<br />

Wichita, kas.^th<br />

booked<br />

held<br />

a<br />

up by<br />

reissue an<br />

package<br />

armed bandit who escaped<br />

• ^'aire is<br />

^ th^T;<br />

scheduled to open<br />

Catherine the Great" and "Don Juan," into<br />

''°"ars. A<br />

the tour Academy<br />

n rni.Zf'^' description<br />

fuinished -""""li'^^ F«fM ,x^^f °P°'"^" "'age January 5 in<br />

showcases and<br />

police<br />

Fatal<br />

"The<br />

"Furia<br />

by the<br />

Weakness,"<br />

cashier, while<br />

who was<br />

Ona Munson,<br />

Italian picture, into hreatened<br />

the Laurel,<br />

with Ney Richard<br />

both<br />

a<br />

and<br />

gun,<br />

Jorja<br />

fits<br />

bills<br />

that<br />

Curtright<br />

of a<br />

are Jan<br />

coming to<br />

same^<br />

the<br />

opening stage<br />

this month.<br />

t^P^ni'h^. l!^/^' ^°^ ^'^^^tre<br />

January<br />

in<br />

12 in<br />

Bakersfield<br />

"The Master's<br />

the night before and escaped with $171<br />

Visitors at the MGM studios in<br />

It<br />

Culver was<br />

City<br />

the second time in four months<br />

were<br />

that<br />

Bill Hastings, manager of the<br />

the<br />

Orpheuni Bakersfield Fox had been held ^""^^<br />

up,<br />

expected<br />

Margaret and<br />

to<br />

h„?l^"nf"H'"^*f"'''<br />

get the<br />

Gonzales,<br />

bulk of downtown cashier, was the<br />

merrymakers<br />

victirn<br />

New Year's<br />

in each eye,<br />

case.<br />

as<br />

The night<br />

bandits<br />

clubs<br />

in have thinned to a handnf<br />

A Real Santa Claus<br />

earlier<br />

Bakersfield holdup last September,<br />

captured<br />

were<br />

and<br />

thf «f ^l"^<br />

one of them The<br />

• • • Roosevelt<br />

^teding<br />

has<br />

chain<br />

been sentenced ^pi^.<br />

opened with<br />

sanUy^heS!"' "'"^ "" °''''' ^^^"^ News'<br />

"Good<br />

on December 31, the first first run<br />

^ MGM offering it has ever played.<br />

Your<br />

Manley Popcorn Man<br />

]TURPIE^Westera Division MonaglT<br />

giU Thedford, Oregon district manager for<br />

Jack Engerman, Sterling advertising mogul,<br />

eceived a lot of compliments on his copy for<br />

f,?^.V"'* ^°"^" • • «°tises<br />

• showing foreign<br />

films here are reported in the boxoffice dold.ums<br />

. . . Harold Murphy at the Liberty in<br />

piympia used a lot of publicity material he<br />

^^^ l°ng-ago<br />

•^nnfuull"'" roadshow of<br />

Gone with the Wind" for that picture's return<br />

play.<br />

attendanc'e.'"''' '' ^'"^ approximately sS In<br />

FWC Managers in L. A.<br />

Entertained by Bosses<br />

ANGELES-Bruce Fowler<br />

Cp'^nf and<br />

Cardas, Spyros"<br />

district managers for Fox<br />

Coast's<br />

West<br />

local first run setup, were hosts at<br />

Christmas party for<br />

Jl"J.Tfl theatVe<br />

agers man-<br />

in their district. The affair as held at<br />

Skating Party for Staff<br />

.''<br />

five°Tm';h''' TEI theatres<br />

'^-'^' '"'^'°y^' °f<br />

here held their<br />

the<br />

first staff<br />

'">'! '^'''^ '" March. It<br />

^fflf was a skat\ng<br />

affair with refreshments.<br />

['<br />

y<br />

---THEATRE [H Count on us lor Quick AcUonI<br />


>, 9m cin. 4rts Bldg o— .— ^ ^ -<br />

J<br />

BOXOFFICE :: January 3. 1948

'atioiiil|<br />

. . . The<br />

. . Actor<br />

. . Gene<br />

. . The<br />


proceeds from the premiere of "The Flame"<br />

* January 5 at the State Theatre will be<br />

turned over to CARE for purchase of food<br />

and clothing for the needy of Europe.<br />

Tickets will sell at $1 but patrons are asked<br />

to make additional contributions if they wish.<br />

All proceeds will go to CARE.<br />

county probation office, of rowdyism and<br />

juvenile delinquency in the county's theatres.<br />

Joseph J. Daly, manager of the Manor Theatre<br />

in San Mateo, said "Cowgill doesn't have<br />

to come to a theatre to find juvenile delinquents.<br />

He can find them in buses, dime<br />

stores, fountains and in autos." Thornton<br />

Ellis, manager of the Redwood and Sequoia<br />

theatres, said "the problem is not with the<br />

theatres but with the children."<br />

Dramatizing the annual sale of Christmas<br />

seal stamps proved effective in promotion<br />

of "The Other Love," a story of a tuberculosis<br />

sufferer, at the Alexandria Theatre,<br />

Lawrence Lash, student assistant manager,<br />

reports. Through letters to the local papers,<br />

lobby cards and special displays. Lash drew<br />

attention to the Christmas seal campaign<br />

for tubercular victims while stressing the<br />

dramatic theme of the story. Officials of<br />

the Christmas seal drive commended the<br />

theatre for its promotion.<br />

Stephen Moore, manager of the Vogue,<br />

solved the problem of getting the name of<br />

the new star, Barbara Bel Geddes, into his<br />

marquee attraction board while playing "The<br />

Long Night." He shortened her name to<br />

Babs" Bel Geddes . . . George Mann. Redwood<br />

Theatres topper, is reported to have<br />

spent $20,000 on Christmas gifts for his em-<br />

Arthur Bergoffen is the new<br />

manager of the Portola Theatre. Originally<br />

from New York, Bergoffen has been working<br />

in west coast theatres for the past several<br />

years.<br />

The ninth anniversary of the Embassy<br />

Theatre was a big event for the youngsters.<br />

They all got punch, cake and cookies at a<br />

children's matinee . Preddey Showman's<br />

Directory for 1948 is now being distributed.<br />

The Walter G. Preddey Theatre<br />

Supply house is in its 42nd year . . . The<br />

Moulin Rouge Theatre in Oakland has given<br />

Itself a subtitle through translation and is<br />

now known as the Red Mill.<br />


VJt^^^Bt PROUD!<br />

He has new Strong Projection<br />

Arc Lamps, Rectifiers and<br />

Reflectors in his theatre.<br />

i<br />

.<br />

Henry Koster and camera crew were in<br />

town to shoot scenes for "That Old Magic,"<br />

which will star Tyrone Power . . . Irving<br />

M. Levin, district manager for San Francisco<br />

Theatres, flew to Palm Springs this week<br />

on business Robinson, receptionist,<br />

is no with Robert L. Lippert<br />

longer<br />

Theatres . Dick Powell was in town<br />

a few days.<br />

for<br />

More than 1,200 jammed the Owens Center<br />

Theatre in Vallejo to see a five-hour<br />

vaudeville show brought in by Bill Kyne,<br />

manager of the California Jockey club, for<br />

patients and staff members of the Mare<br />

Island naval hospital. Among the performers<br />

were Maurice Chevalier, the Duncan<br />

Sisters and a group of local entertainers.<br />

Douglas Goble, son of owner-manager<br />

George C. Goble of the new Nevada Theatre,<br />

served as master of ceremonies at the gala<br />

opening. Located at the corner of Sixth and<br />

Starr in Wells, the theatre has a seating capacity<br />

of 416 .. . Sale of four lots in Tulare,<br />

including the State Theatre, for an approximate<br />

$88,000, was revealed in Tulare in a<br />

trust deed filed with the county recorder.<br />

Clarence Wasserman and D. S. Wasserman<br />

were listed as the seller and Pinches Karl,<br />

trustee for Hari-y Karl and Sarah Karl Miller,<br />

as the purchaser.<br />

A building permit was issued by the city<br />

engineer's office in Visalia for $1,500 for the<br />

remodeling of the lobby of the Fox Theatre<br />

Woodland High PTA is preparing<br />

letters of protest against the showing of a<br />

trailer at the Porter Theatre in which scenes<br />

from a picture later presented for adults only<br />

was thrown on the screen.<br />

San Mateo county theatre managers denied<br />

charges made last week by John S. Cowgill,<br />

'&<br />


Supply Co., 1969 So. V<br />

phone; REpublic 3151.<br />

^n PORTLAND. ORE.— Portland Motion Picture<br />

S'l-<br />

SALT LAKE CITY 1, UTAH—Service Theatre<br />

Supply Co.. 256 E. 1st South St. Telephone:<br />

5-1223.<br />

1. Inter-Mountain<br />


Theatre Supply Co., 142 East Ist South.<br />

Telephone: 4-7821.<br />

2, G.<br />


Preddey Theatre Supplies— R. 0. Bemis.<br />

Manager. 187 Golden Gate Avenue. Tele-<br />

BOXOFFICE ;: January 3, 1948

. . . Women<br />

. . . The<br />

. . Al<br />

. . Tom<br />

. . Work<br />

. .<br />

DENVER<br />

^hristmas parties not previously reported<br />

include those held by 20th-Fox, RKO,<br />

Universal and Eagle Lion at their exchanges<br />

of the Rocky Mountain Screen<br />

club gave Hazel Olson a farewell party on<br />

the eve of her departure for San Francisco,<br />

where she will make her home. She was<br />

given orchids and a cigaret lighter set. Clarence<br />

Olson, her husband, recently was promoted<br />

from Denver manager for United<br />

Artists to a similar post in Frisco. Olson<br />

flew to Denver for the holidays and while<br />

here completed the sale of his home.<br />

Theatremen on Filmrow: Neal Beezley,<br />

Burlington: Lloyd Greve, Eagle; R. D. Erwin,<br />

Kremmling: Eldon Menagh, Fort Lupton;<br />

Glen Wittstruck, Meeker; Fred Lind,<br />

Rifle; Robert Spahn, Mitchell. Neb.; Hugh<br />

Haynes, Ordway; Lynn Zorn, Julesburg.<br />

Mr. and Mrs. Gene Gerbase (he is Republic<br />

manager) went to Albuquerque for<br />

KeeptoorlveO';<br />

,v,eHeann9'<br />

their usual year-end vacation . . . Mr. and<br />

Mrs. Joe Emerson and Mr. and Mrs. Marvin<br />

Goldfarb went to Los Angeles to attend the<br />

Rose Bowl game. Emerson Is RKO manager,<br />

and Goldfarb is salesman.<br />

Don Foster, former Paramount booker here,<br />

now in a similar job in Salt Lake City, spent<br />

the holidays in Denver . . . Gene Klein, formerly<br />

with Columbia here as assistant shipper,<br />

now Columbia booker in St. Louis, spent<br />

the holidays here . Knox of Service<br />

Theatre Supply, Salt Lake City, spent the<br />

holidays here with Al Knox of the Denver<br />

company of the same name.<br />

M. R. "Bud" Austin, manager of Eagle<br />

Lion, will give a talk on the dog at a showing<br />

of "Return of Rin Tin Tin" for children<br />

at the Paramount. The film opens first run<br />

at the Tabor January 8, at which time Lee<br />

Duncan and the dog will make appearances<br />

Western Service and Supply Co.<br />

held open house and had as their guests<br />

theatre and film men.<br />

Mr. and Mrs. J. J. Morgan of National<br />

Theatre Supply went to Kansas City to<br />

spend the holidays with their daughter, sonin-law,<br />

two granddaughters and three greatgrandchildren<br />

. . . James Jameson, Columbia<br />

salesman, went to Los Angeles for the<br />

holidays.<br />

Sam Feinstein has bought the Rialto,<br />

Haxtun, Colo., from the J. J. Goodsteln<br />

estate . . . Fred Lind, Rifle, hopes to open<br />

his new 600-seat $100,000 Ute by January 15.<br />

Tony Archer and Joe Dekker are modernizing<br />

the Oriental, putting on a new front,<br />

installing new sound and booth, decorating<br />

and otherwise doing a general overhaul. The<br />

^^C E N T U R Y"<br />


'<br />

mia(!tetg@uidde>f<br />

work is being supervised by George Prantz,<br />

author of a series of articles that have been<br />

running in Modern Theatre section of BOX-<br />

OFFICE. The theatre is being kept open . . .<br />

Milt Hossfeld, Fox Intermountain film buyer,<br />

is breaking in a new Olds station wagon .<br />

Sam Langwith of Western Service & Supply<br />

is on a sales trip to western Colorado.<br />

Dave Cockrill, managing director of the<br />

Denham. and Al Lawter, house manager, are<br />

vacationing in Phoenix . has begun<br />

on the new drive-in theatre being built by<br />

the Pueblo Drive-In Theatre Co. in Pueblo.<br />

Dave Pitman, Pueblo builder, has the contract<br />

for the screen tower and concession<br />

stand, which were designed by Walter De-<br />

Mordaunt. The theatre will be ready for<br />

operation in the spring.<br />

William Schoredt. owner of the Sage. Upton,<br />

Wyo., was successful in an elk hunt in \<br />

the Jackson Hole country in the same state,<br />

and as a result William Sombar, Paramount<br />

soalesman, who was on a selling trip about<br />

that time, enjoyed some of the finest meat he<br />

has ever tasted . . . M. R. "Bud" Austin,<br />

Eagle Lion manager, while on a sales trip<br />

to southern and southwestern Colorado, ran<br />

into some mighty cold weather. While in<br />

Alamosa he experienced 17 below zero, which<br />

was the coldest in the U.S. that day.<br />

Louis Dent, president of Westland Theatres,<br />

is recovering in a Phoenix, Ariz., hospital,<br />

from a serious illness. Write him in care of<br />

the Jokake Inn ... Chick Kelloff has put<br />

his theatre and night club at Antonito, Colo.,<br />

on the market . . . Robert Martin, manager<br />

of the Liberty, Pagos Springs, Colo., flew to<br />

Los Angeles to take in the Rose Bowl football<br />

game . Murphy, Raton, N. M.,<br />

was in Alamosa, Colo., a few days conferring<br />

with his general manager, Robert Sweeten.<br />

The Denver Theatre has been made defendant<br />

in a $50,700 suit for damages alleged to<br />

have been received in a fall over a microphone<br />

cord on a stairway.<br />

Free Show in Townsend<br />

TOWNSEND, MONT.—The Rex Theatre<br />

with happy children who were ad-<br />

was filled<br />

mitted free for a Christmas party complete<br />

with a show, Santa Claus and treats.<br />

TWO-WAY<br />

HORN / - /<br />


/<br />



^*^<br />

AMPllflERS<br />

"pat<br />

TKare ^i4te*Un^ 'Plea^Mne<br />



337 Golden Gate Ave.<br />

San Francisco, California<br />

187 Golden Gate Ave.,<br />

San Francisco 2, Calif.<br />

Phone Underbill 7571<br />



Gifts of overpowering Boxoifice Appeal<br />

242 Hyde St. GRaystone 410S San Francisco. Calif.<br />


^ WAHOO<br />

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Serving the Entire Rocky Mountain<br />

Empire<br />






Theatres adaptahre to any part of the country. You<br />

can get plans for 323. 423, 537 and 689 seat<br />

houses. Construction time: 90 to 120 days! !<br />

Our drafting department is qualified in every respect<br />

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give you complete<br />

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46 BOXOFnCE :: January 3, 1948

Affiliated Theatres Hosts Bookers at Irrdianapolis<br />

5 Pet. Tax Passed On<br />

To St. Louis Public<br />

'<br />

ST. LOUIS—Admission prices of the mo-<br />

' tion picture theatres in St. Louis were advanced,<br />

for the most part, January 1 when<br />

the new municipal 5 per cent tax went into<br />

effect.<br />

Fred Wehrenberg, head of the regional exhibitors<br />

organization, said that the increases<br />

follow as nearly as possible the exact<br />

amount of the tax on adult admissions. In<br />

the neighborhood houses charging 50 cents,<br />

the advance is 3 cents, making the ticket<br />

price 53 cents. On 35-cent tickets, 2 cents<br />

added, and on $1 the raise was 5 cents. There<br />

is no added charge on 10-cent children's<br />

tickets admissions.<br />

The tax will also be passed along to the patrons<br />

by the American, the city's legitimate<br />

theatre, and by the Grand, a burlesque house.<br />

The various sports events covered by the<br />

tax law also will raise prices.<br />

It has been discovered that the 5 per cent<br />

tax on tobacco sales, other than cigarets,<br />

will, in effect, be 10 per cent since they<br />

are taxed at both the wholesale and retail<br />

level.<br />

The Post-Dispatch in editorial strongly opposes<br />

the announced plan of James H. Arthur<br />

to file a suit attacking the validity of the<br />

tax. "If they go through with it, the movie<br />

men will display bad sportsmanship and<br />

questionable judgment," the paper declared.<br />

It then goes on to state that admission taxes<br />

have been collected tor some time on professional<br />

boxing, wrestling, baseball, basketball,<br />

football and various other sports events<br />

and athletic amusements, and continues:<br />

"If there is an injustice, it is that movie<br />

admissions have been spared while the others<br />

were taxed. It is hard to see any basis for<br />

a lawsuit except that the ambitious local<br />

movie lobby is eager to try its muscles. Considering<br />

the city's ui-gent need for revenue,<br />

that spectacle is not very pleasant."<br />

Of course the editorial makes no mention<br />

of the fact that the newspapers have opposed<br />

the proposed one-cent tax on each newspaper<br />

sold in St. Louis.<br />

D. L. Danford Buys Dawson<br />

STRONGHURST, ILL.—D. L. Danford,<br />

operator of a theatre in Lancaster, Mo., for<br />

the last 24 years, has purchased the Dawson<br />

Theatre here from R. D. Todd, who built the<br />

300-seater less than three years ago. Todd<br />

also owns the Amus-U Theatre in LaHarpe,<br />

111., and the Diana in Blandinsville, HI.<br />

Bookers and their assistants from the<br />

Indianapolis exchanges were entertained<br />

recently at a dinner by Affiliated Theatres.<br />

It is an affair, held every year,<br />

that is looked upon as an outstanding<br />

event by bookers in this area. Dinner,<br />

dancing and entertainment were held in<br />

the Elks quarters at the Antlers hotel.<br />

Lexington Negro House<br />

LEXINGTON, KY.—Lyric Theatre, Inc.,<br />

of New Albany, of which A. Edward Campbell<br />

is president, has started construction<br />

of a 940-seat theatre for Negroes here, the<br />

first colored theatre in this part of the state.<br />

Campbell operates theatres for Negroes in<br />

Louisville and Indianapolis and said he has<br />

plans for further expansion of colored hous3s<br />

in the Indiana-Kentucky area.<br />

Indianapolis Ticket Hike<br />

INDIANAPOLIS—Loew's Theatre advanced<br />

admission prices December 31, as follows:<br />

matinees from 40 cents to 44 cents; night<br />

prices from 60 cents to 65 cents. Prices<br />

change at 5 p. m. daily. No other downtown<br />

first run houses have announced a change,<br />

but it is rumored they will after the first<br />

of the year.<br />

Clarence Brown Dies<br />

INDIANAPOLIS—Fellow workers and officials<br />

at the Republic exchange were saddened<br />

by the death of Clarence Brown December<br />

23. Death at 59 was caused by a<br />

heart attack. He had been with Republic 12<br />

years and was widely known in tills exchange<br />

area. Burial was in Shelbyville, Ind.,<br />

December 26.<br />

Now at Black River<br />

MIL"WAUKEE — Charles Nygaard is now<br />

managing the Avalon and Falls at Black<br />

River Falls.<br />

Commemorate Iroquois Fire<br />

CHICAGO—Annual services commemorating<br />

the Iroquois Theatre fire of Dec. 30, 1903,<br />

in which 575 Uves were lost, were held here<br />

last week in the city council chambers. Fire<br />

Commissioner Michael J. Corrigan re-enacted<br />

the pulling of the first alarm, which hs<br />

did 44 years ago at Randolph and Clark<br />

streets. The memorial was sponsored by ths<br />

Junior Ass'n of Commerce. Among those<br />

present were the former FoUies girl, Annabelle<br />

Whitford (Mrs. E. J. Buchan), who was<br />

appearing at the theatre with Eddie Foy in<br />

"Mr. Bluebeard Jr."<br />

The Oriental Theatre is now located on the<br />

former site of the Iroquois.<br />

Speakers Are Listed<br />

For UTOI Meeting<br />

SPRINGFIELD—Seven speakers have been<br />

lined up for the United Theatre Owners of<br />

Illinois convention to be held here January<br />

8. 9 at the Abraham Lincoln hotel.<br />

A program announced by Edward Zorn,<br />

president of UTOI, includes Robert W. Coyne,<br />

executive director, Herman Levy general<br />

counsel of the Theatre Owners of America;<br />

Fred Wehrenberg, St. Louis; Claude Mundo,<br />

Little Rock. Ai-k.; Senator Charles Carpentier,<br />

East Moline, 111., exhibitor; Leon Bamberger,<br />

RKO sales promotion manager, and Henderson<br />

Richey, MGM public relations executives.<br />

Zorn will also address the convention, and<br />

a representative of local exhibitors will explain<br />

how they blocked the tax in this city.'<br />

He commented the list of speakers is subject<br />

to change and that several names may be<br />

added to it.<br />

Reservations were received this week from<br />

Irving Mack, Chicago; C. C. Mundo, Little<br />

Rock; Ralph Lawyer, Peoria; R. N. Hurt,<br />

Toluca. 111.; Sam GoreUck, and Seymour<br />

Borde, Chicago; Abe Werbner, Lewistown;<br />

Mike Kirkhart, Lincoln; -Will Baker, and<br />

Ben Lourie, Chicago; Stanley Leay, Galena,<br />

and Charles Secord, Lion, 111.<br />

United Artists Bowlers<br />

Cling to Chicago Lead<br />

CHICAGO—United Artists are still<br />

leading<br />

by one game in the Chicago Motion Picture<br />

Bowling league. At last week's session they<br />

won the odd game from National Screen. The<br />

runnerup Film Chauffeurs won three from<br />

Columbia, 'Warners look three from Universal<br />

and Metro took a couple from Allied Theatres.<br />

Film Chauffeurs shot a high series of<br />

2,634 and high game of 903. H. Gerry of NSS<br />

put together a high series of 631 with a high<br />

game of 249.<br />


ed Arii: 22<br />

Film Chau<br />

Metro<br />

Allied Thoati<br />

V. Swcmson ....<br />


BOXOFFICE ;: January 3, 1948

Chicago Contains 302 of 702 Houses<br />

Listed for Exchange Territory<br />

CHICAGO—Three hundred and two of the<br />

702 theatres in the Chicago exchange area<br />

are in the city of Chicago, according to the<br />

MPA theatre directory. The average number<br />

of seats per theatre in this city is 1,074 and<br />

the total number is 324,409. The entire area<br />

has 595,179 seats .<br />

Eight out of the ten theatres in Chicago<br />

with seating capaciiy of 3,000 and over are<br />

operated by Balaban & Katz. This chain<br />

operates 49 theatres throughout the area.<br />

Gary, Peoria and South Bend, the next<br />

three largest cities in the area, have 35 theatres<br />

with 34,258 seats.<br />

The area has two drive-ins, which were in<br />

operation last summer, and tw'o which we:e<br />

closed. All four can accommodate 3,480 automobiles.<br />

The Chicago territory is serviced by 19 film<br />

exchanges including the eight majors. The<br />

territory covers northern Illinois and a small<br />

section of northwestern Indiana.<br />

The summary:<br />

Number<br />

702<br />

Theatres in operation'<br />

Closed theortres" _ 16<br />

Seating<br />

Capacity<br />

595,179<br />

9,447<br />

Totals 718<br />

604,626 Totals 71<br />

Seating capacity of theatres now in operation, ace<br />

Towns with<br />

Population Theatres<br />

,000,000 and over (Chicago)<br />

1<br />

250,000-100,001 3 (Gary, Peoria, South Bend)<br />

100,000- 50,001 7<br />

50,000- 25,001 _ 12<br />

25,000- 10,001 29<br />

10,000- 5,001 35<br />

5.000- 2,501 40<br />

2,500 and under 114<br />

o. of Theatres

»Oil(|<br />

. .<br />

Freeburg, III, Theatre<br />

Gels Go-Ahead Sign<br />

PREEBURG, ILL.—Uncle Sam's Christmas<br />

gift to the people of Freeburg was the decision<br />

of the Office of Housing Expediter in<br />

Washington to grant permission to B. O.<br />

Clark to proceed with construction of his<br />

theatre here. Work was to resume immediately<br />

after New Year's day.<br />

Clark had about half completed the work<br />

of remodeling a former garage building into<br />

a motion picture house when he was forced<br />

to stop work because of the federal government's<br />

restrictions.<br />

Following protests from the Freeburg Commercial<br />

club, local clergymen, war veterans<br />

and civic leaders of the commimity. Congressman<br />

Melvin Price became interested in<br />

the matter and went to W. K. Maher, director<br />

of the federal division, and laid the<br />

facts before him. The congressman told<br />

Maher that he had found "the community<br />

greatly disturbed over the matter" because<br />

the action of the OHE had upset the town's<br />

program to combat juvenile delinquency.<br />

"The clergymen in particular were upset<br />

over this situation," Pi-ice told Maher. "Their<br />

main argument was based on the fact that<br />

with no motion pictiu-e theatre in the community,<br />

there was a growing tendency among<br />

the yoimg people to congregate in the various<br />

taverns."<br />

ST. LOUIS<br />

J^aury Davis, manager of the Will Rogers<br />

Theatre, returned to McMillen hospital<br />

for further treatment after suffering from<br />

nose bleeding. He is coming along nicely . . .<br />

Office employes of Monogram and Allied<br />

Artists surprised Manager Barney Rosenthal<br />

by presenting him with a thermos desk set<br />

at the exchange's Christmas party. Barney<br />

spent Christmas day with his nephew and<br />

family in Waterloo, Iowa . . . R. W. Amos<br />

and wife of the Exhibitors Supply Co. went<br />

to Chicago to spend Christmas with relatives<br />

of Mrs. Amos.<br />

Friends of Herb Washburn of National<br />

Screen were disturbed when they read an incorrect<br />

report in a tradepaper that he was<br />

being replaced as manager. The story should<br />

have stated that Harry Hynes, manager fur<br />

Universal-International, has been named to<br />

succeed Washburn as fire prevention director<br />

for the St. Louis Filmrow. A new fire prevention<br />

man is named every six months.<br />

J. E. De Silva, manager of the Fox Midwest's<br />

Orpheum and Plaza theatres in Marion,<br />

111., and three members of his family are<br />

recovering from injuries sustained in a collision<br />

between two skidding automobiles<br />

about nine miles north of Nashville, 111. De<br />

Silva suffered a broken jaw, a skull fracture<br />

and lost some of his teeth. Mrs. De Silva<br />

sustained a knee injury. Their children, Jo<br />

Ann 8 and Nancy Jane 6, suffered bruises<br />

and were badly shaken up. Joyce De Silva,<br />

one year old, escaped injury. The injured<br />

were taken to St. Mary's hospital in Centralia.<br />

The baby was taken to home of French<br />

Gallagher, Centralia theatre manager. The<br />

other automobile was occupied by a couple<br />

on their honeymoon. The bride was injured<br />

.seriously.<br />

Most of the independent neighborhood and<br />

suburban houses here closed Christmas eve<br />

to give their employes an opportunity to<br />

enjoy holiday celebrations with their families.<br />

The first run Fanchon & Marco and Loew's<br />

theatres operated as usual as did the St.<br />

Louis Amusement Co. houses throughout the<br />

city and comity. On New Year's eve the<br />

first run houses operated straight through<br />

to 3 a. m. January 1. Prices were the usual<br />

scale. Neighborhood and suburban houses<br />

had 5-hour shows at slightly advanced admission<br />

rates. The prices were the same as<br />

those that prevailed last New Year's eve.<br />

The Sonja Henie ice show, during a 17-<br />

night stand at the Arena, played to 168,000<br />

persons who paid $346,000. This was considered<br />

very good since in recent months all<br />

live shows on the stage and in night spots<br />

have been splashing red ink all over the<br />

ledgers.<br />


TDdward Heiber. Eagle Lion district manager<br />

from Chicago, was confined to his hotel<br />

room for a day because of illness. He called<br />

later at the local branch with Irwin Joseph,<br />

his assistant, and while here checked on circuit<br />

deals . . . Grace Rayborn, secretary to<br />

Carl Kemp, EL manager, has resigned.<br />

Kemp, incidentally, acted as host to his employes<br />

at a Christmas party held at the exchange.<br />

Grey Kilbourne, manager of tlie Uptown,<br />

has started a new schedule, opening 6:45<br />

. p. m., 30 minutes later than heretofore<br />

The Belmont and nearby merchants gave a<br />

Christmas party Wednesday afternoon. A<br />

gift was provided for each child . . . National<br />

Screen Service had its Christmas party<br />

Wednesday afternoon. Feature of the party<br />

was a grab bag of presents.<br />

Trueman Rembusch, president of the ATO<br />

of Indiana, attended the Kansas and Missouri<br />

independent theatre organization<br />

meeting in Kansas City . . . Jack Dowd, his<br />

wife and child spent Christmas in Macon,<br />

Ga. . . . Claude McKean, manager at Warner<br />

Bros., enjoyed the holiday with his<br />

daughter, Patricia Ingram, in Toledo. anJ<br />

with his son Tom at Indiana imiversity . . .<br />

Jules Goldman, office manager at Warners,<br />

and his wife motored to Atlanta, Ga., for<br />

the Christmas holiday ... A card from Fred<br />

Greenberg, manager at the Los Angeles Warner<br />

exchange, was received at the local office.<br />

Mrs. Truda Brentlinger, mother of Russell<br />

Brentlinger, manager of RKO exchange, died<br />

at her home Monday in Stockholm, Calif.<br />

Brentlinger left by plane to attend the<br />

funeral services . . . Charles Acton, salesman<br />

for Republic, and Genevive Ardington of the<br />

office staff at Republic, have announced<br />

their engagement, a surprise to fellow employes<br />

. . . L. J. McGinley, general sales manager<br />

of Prestige Pictures, and Mrs. McGinley<br />

spent Christmas with their son-in-law,<br />

Herman Hallberg, head booker at 20th-Fox.<br />

FOR F^fT.AO-mM'^t.TmfUS PiAY<br />

WAHOO<br />

America's finest Screen Came<br />


^f y 831 Soufh Wabash Avenue • Chicogo, Illinois<br />

BOXOFFICE :: January 3, 1948

. . The<br />

. . Teddy<br />

'<br />

. . Lou<br />

. . "Captain<br />

. . Burtus<br />

. .<br />


Hd-lad Eddie Seguin of B&K and his wife<br />

Virginia of 20t.h-Fox publicity department<br />

were the first January vacationists to fly<br />

to Florida. They hit Miami in time to attend<br />

the Orange Bowl game New Year's day . . .<br />

The Telenews is celebrating its eighth anniversary<br />

... A survey by General Manager<br />

Sylvan Goldfinger shows war films were tops<br />

for general interest. The Louis-Walcott fight<br />

films had the greatest interest for men and<br />

films of the royal wedding for women.<br />

KeepXouttveO".<br />

theHeanna<br />

TWO-WAY<br />

HORN<br />




BASES<br />


"par<br />

"THonc ^iAtcMut^ "Plecuccie<br />



Union City. Indiana and Ohio<br />

Screen, extended greetings to 75 members of<br />

his staff at the annual party held on the<br />

Row last weekend. Hank Porter was the official<br />

pillow-stuffed Santa and gave out with<br />

gifts and provided laughs.<br />

Alex Manta and Jack Rose entertained employes<br />

of the Manta & Rose circuit, friends<br />

and business associates at a holiday party<br />

held at the company's office . . . Members<br />

of the Balaban & Katz Employes club entertained<br />

more than 300 persons at its ninth<br />

annual children's party in the Congress hotel.<br />

Sonja Henie opened her "1948 Hollywood<br />

Ice Revue" to capacity business Christmas It was by far the biggest and most successful<br />

party in the club's history. As in past<br />

day at the Chicago Stadium. Michael Kirby,<br />

the new film find of MOM, is featured in<br />

years the party was under the supervision<br />

the revue . new season's greetings<br />

of District Manager Charles Cottle, who was<br />

trailers on Essaness screens listed the managers'<br />

names . Reisch, former sales-<br />

Harry Robinson, Al Bogtach and other B&K<br />

assisted by Jack Garber, Milton Officer.<br />

man for U-I, has been appointed assistant<br />

staffers. Santa Claus, for the fourth year,<br />

manager of local office . . . Herald Abbott, was A. J. "Happy" Meininger.<br />

Abbott Theatre Supply Co., had an open<br />

house for the trade at his headquarters.<br />

Irving Mack returned from a visit to his<br />

Tony Trankins, the Austin highschool new Los Angeles office just in time to conduct<br />

the annual Christmas party for Filmack<br />

singer who got a break at the Chicago Theatre<br />

last summer, was in town from Hollywood<br />

for the holidays. He's been signed<br />

employes. About 75 were present. Bonus<br />

checks and gifts were given to all employes<br />

to<br />

. . .<br />

do two pictures for MOM . From John Dromey, head booker for Great<br />

Castile" will open a straight-picture policy<br />

States circuit and mayor of North Chicago,<br />

at the Chicago January 8. The Mills Brothers<br />

will open the State-Lake's new<br />

was host to 2,000 children at the annual yule<br />

party held at his<br />

stage<br />

Sheridan Theatre. The<br />

policy the same day . Mayer, publicist<br />

for RKO Theatres in this area, and<br />

youngsters were entertained with a special<br />

cartoon show, contests and free candy and<br />

gifts . . .<br />

John Gilmore of Coin Machine Industries<br />

Sidney Lightfoot of Manley, Inc.,<br />

acted as hosts to 2,000 orphans and<br />

delivered<br />

underprivileged<br />

children at a holiday show<br />

a new Manley outfit to Isadore<br />

Stern for his Park Manor Theatre.<br />

at the<br />

RKO Palace last weekend. A Walt Disney<br />

Manny Fingerliut,<br />

feature and ten cartoons were shown. For<br />

head accountant at B&K,<br />

refreshments Lou promoted<br />

was married to Pauline<br />

2,000 candy<br />

Pava and<br />

bars<br />

they are<br />

honeymooning in Canada . Bishop,<br />

and other sweets from Chicago candy makers.<br />

MGM Midwest sales manager, was visiting<br />

Harris Sllverberg, manager of National down in Carolina . . . 'Van A. Nomikos, head<br />

of C.V.N, circuit, made his annual pre-yule<br />

visit to the Row, his car loaded with Mataxa<br />

brandy, and saw to it that all his pals went<br />

home in good spirits . . . Tom Norman,<br />

former owner of the Palatine Theatre, Palatine,<br />

111., was on the Row extending holiday<br />

greetings to all his old pals. Tom just came<br />

out of the Presbyterian hospital after being<br />

confined for several weeks after a severe<br />

heart attack.<br />

The Balaban & Katz Employes club basketball<br />

league got away to a good start over<br />

the December 13-14 weekend, playing five<br />

games, three on Saturday at the Chicago<br />

Avenue armory, and two on Sunday at Hamlin<br />

park. The referee for the games were<br />

Luther Richardson, Jim Ellis and Jim Salice<br />

... In the south section activity the Regal<br />

Squares reflected their Softball doings in<br />

trouncing the Tower Tall Towers 43-5. The<br />

other south game found the Chicago Crews<br />

coming back in the second half to take one<br />

from the Marbro Maulers by a score of 19-15.<br />

The Uptown-Uprisers headed a thi-ee-game<br />

north section card by rolling up a 96-4<br />

slaughter over their Gateway Guns opponents.<br />

The Harding-Congress Panthers<br />

"clawed" a team composed of personnel from<br />

the Terminal, Alba, Admiral and Drake,<br />

known as the Teralads. The Crystal-Biltmore<br />

Trojans and the Belmont-Roosevelt__-,<br />

Flirty Five rounded out north side action""<br />

when the former aggregation eked out a 39-<br />

28 victory.<br />

Charles Land, newcomer with B&K, is<br />

learning show business from a new angle at<br />

the United Artists. He was until recently<br />

road manager for Alvino Rey's orchestra .<br />

For year-aroimd attractiveness, it is hard to<br />

beat the candy counter at the 'Will Rogers,<br />

where usher Marion Smith never mi.sses a<br />

holiday or special occasion to install some<br />

eye-catching decorations such as the yule<br />

setting he now has. which is one of the best<br />

in town.<br />

—<br />

Pre-Xmas Loop Week<br />

Is Poorest in Years<br />

CHICAGO—It was one of the worst pre-<br />

Christmas weeks in many years, perhaps a<br />

record-breaker for bad business. That lastminute<br />

shopping and other yule activities<br />

clipped into grosses at all Loop houses. New<br />

entries did only fair, including the Chicago,<br />

with "Moss Rose" on the screen, plus Gordon<br />

MacRae heading the stage show, and the<br />

Oriental with "'Wyoming" on screen and a<br />

variety show on stage headed by the Bricklayers<br />

and Shavo Sherman. Other new ones<br />

included "Anthony Adverse" at the Roosevelt<br />

and "Escape Me Never" at the United<br />

Artists.<br />

(Average Is 100)<br />

Apollo— Gentleman's Agreement (20th-Fox),<br />

7th wk 95<br />

Chicago—Moss Rose (20lh-Fox), plus stage show.... 90<br />

Garrick—Black Gold (Mono), 2nd wk 85<br />

Grand—Black Narcissus (U-I), 2nd d, t wk 9b<br />

Oriental-Wyoming (Rep), plus stage show 90<br />

Palace—Each Dawn I Die (WB), Bad Men oi<br />

Missouri (WB), reissues 85<br />

Riallo—Forever Amber (20th-Fox), 8th d, t. wk 90<br />

Roosevelt—Anthony Adverse (WB), reissue 85<br />

Stale-Lakt^-Nightmare Alley (20th-Fox), 3rd wk 85<br />

Studio—The Great Glinka (Artkino) 90<br />

United Artists—Escape Me Never (WB) 90<br />

Woods-Body and Soul (UA), 7th wk 105<br />

World Playhouse Storm in a Teacup (Capitol),<br />

2nd wk., reissue 85<br />

'Irish Rose' and "Wistful Widow'<br />

Take Big Coin in Milwaukee<br />

MILWAUKEE—Christmas day brought an<br />

influx of new pictures to first runs after a<br />

long period of reissues. First runs shuttered<br />

early Christmas eve, as did most neighborhoods.<br />

"The Wistful Widow of Wagon Gap"<br />

at the Towne and "My Wild Irish Rose" at<br />

the Warner did the best business percentagewise.<br />

At the Palace, "The Swordsman" came<br />

through with average returns. An imusual<br />

Christmas double horror show, "The Black<br />

Cat" and "Black Friday" at the Strand, fell<br />

below par. The veteran Bill Robinson, dancer,<br />

plus a colored stage show, augmented by<br />

"Magic Town" in a holdover at the Riverside,<br />

registered over average.<br />

Alhambra—Fun and Fancy Free (RKO), King oi<br />

._B Bandits (Mono) 100<br />

Palo<br />

Sweet Genevieve<br />

(Col)<br />

Riverside—Magic Town (RKO), plus stt<br />

2nd wt<br />

Strand— Black Cat (U I! Black Friday I<br />

Towne—Wistful Widow ol Wagon Gap<br />

Warner-My Wild Irish Rose (W" -<br />

Dough (Uol)<br />

Wisconsin— It Had to Be You (Col), On the Old<br />

Spanish Trail<br />

(Rep)<br />

Preholiday Indianapolis<br />

Figures Hit Rock Bottom<br />

INDIANAPOLIS — Another week of poor<br />

business was experienced here with grosses<br />

at rock bottom. Attendance was practically<br />

nil.<br />

Circle—They Won't Believ. (RKO) Dick Tracy<br />

Meets Gruesome (RKO)<br />

Indiana—Golden Earrings<br />

Frankenstein (U-1)<br />

Loew's—Lured (UA), T Blondes and a Redhead<br />

^^S<br />

(Col)<br />

Lyric—Driltwood (Rep), On the Old Spanish Ti<br />

(Rep)<br />




Filmock • 1 327 S. Wabash -Chieogo 5<br />

100<br />

IOC<br />

BOXOFFICE :: January 3, 1948

cilia.<br />

Art Pugh Opens State<br />

On Burned-Out Site<br />

COLUMBUS. KAS.— A, W. Piigh opened his<br />

new State Theatre here Christmas day. Built<br />

to replace his former theatre which burned<br />

last June, the new house, larger and more<br />

modern than the old one, seats 800, making<br />

it one of the largest houses in this part of<br />

the state.<br />

Featmes of the new building, which is<br />

situated on the old site plus that of an adjoining<br />

bowling alley which was destroyed<br />

also, are two private rooms on the second<br />

floor, which will accommodate 28 persons. The<br />

auditorium floor is constructed so that there<br />

is a six-foot rise from stage to rear wall. The<br />

Stage itself is 13x40 feet and is built to accommodate<br />

special stage attractions.<br />

Booth equipment consists of Super Simplex<br />

projectors and RCA sound. The theatre front<br />

is of faced brick and neon-lighted glass brick.<br />

The 25-foot marquee features neon lighting<br />

and flasher signs.<br />

At one side of the lobby is a concessions<br />

stand with popcorn machine, candy counter<br />

and a fountain. The "sweet shop" has its<br />

own entrance to the street. A cry room with<br />

a bottle-warmer is at the other side of the<br />

lobby.<br />

The building is heated by three gas furnaces.<br />

Air conditioning equipment includes<br />

two washer -blowers moving 90,000 cubic feet<br />

of air a minute. Robert O. Boiler of Kansas<br />

City was the architect.<br />

Earl Kerr Buys Theatre<br />

In Knoxville, Iowa<br />

KNOXVILLE. IOWA—Earl Kerr, owner of<br />

a string of theatres throughout Iowa, has<br />

bought the house at Knoxville. from Mr. and<br />

continue to man-<br />

Mrs. A. M. Black, who will<br />

age the thea.re. Kerr will assiune his ownership<br />

in March.<br />

The Blacks have operated the theatre since<br />

the death of Mrs. C. M. Hoffman, mother of<br />

Mrs. Black and former owner of the house.<br />

Mrs. Hoffman had operated the theatre for<br />

many years prior to the automobile accident<br />

which took her life two years ago.<br />

George Hart, manager of all the Kerr theatres,<br />

will move to Knoxville soon to be more<br />

centrally located in the territory which includes<br />

the Kerr circuit. Kerr is now residing<br />

in Colorado.<br />

All Indices<br />

Show Iowa Prosperify<br />

Reached New High Point in 1947<br />

DES MOINES—The barometers of trade<br />

and industry, affected in varying degrees by<br />

the dizzy price spiral, show that Iowa business<br />

enjoyed a prosperous year during 1947.<br />

Outstanding feature of the favorable picture<br />

was the fact that the total income of<br />

lowans, farmers, manufacturers, merchants<br />

and workers, reached an estimated record<br />

total of about $4,350,000,000. Sales tax collections<br />

indicate that people had more money<br />

to spend than ever before, while their bank<br />

balances, as measured by deposits in Iowa<br />

state banks, hit an all-time high.<br />

The industrial expansion which got under<br />

way soon after the end of the war continued<br />

apace. In the manufacturing field,<br />

more than 70 corporations, large and small,<br />

announced starting dates for new production<br />

or made plans for establishing their<br />

industries in this state.<br />


Another full year of a peacetime economy<br />

after the transition from the war period<br />

found employment and pay rolls at record<br />

levels, while unemployment reached its lowest<br />

figure.<br />

Statistics on the business trend come from<br />

the Iowa development commission, the Iowa<br />

Manufacturers Ass'n and various state departments.<br />

Estimates which these sources said were<br />

on the conservative side listed the 1947 increase<br />

in industrial income at about 10 per<br />

cent, or a boost from $1,500,000,000 to $1,650,-<br />

000,000 over the previous year.<br />

Despite the beating which farmers took<br />

from the weather, the U.S. Department of<br />

Agriculture figured the total agricultural income<br />

in Iowa to be at least 50 per cent<br />

higher than in 1946. Top prices for farm<br />

products were held responsible for this showing.<br />

The farm income in 1946 was close to<br />

$1,800,000,000, so a 50 per cent increase makes<br />

a 1947 total ol about $2,700,000,000.<br />

The state tax commission's forecast for<br />

the final quarter was that collections would<br />

reach $11,000,000 for the first time since the<br />

sales tax law was enacted.<br />


By midyear, deposits in 558 state banks<br />

had reached an all-time high of $1,512 304.013.<br />

By October ano'.her $87,000,000 in deposits<br />

had been added. Newton P. Black, state<br />

Civic Slipup Brings Blush<br />

Over 'Ecstasy' Appeal<br />

Kansas City— "Ecstasy" caused pink<br />

ears in the city again this week. Bounced<br />

here in the '30s, the film was booked for<br />

a repeat performance before the city<br />

censorial bureau Monday, but this time<br />

crimson lobes were not caused by Hedy<br />

Lamarr's decor. Rather it resulted from<br />

lack of administrative equipment to deal<br />

with the appeal made by Samuel Cummins,<br />

distributor of the film following a<br />

recent ban by Mrs. Eleanore Walton, city<br />

City Manager L. P. Cookingham discovered<br />

that Kansas City officially did not<br />

have a film censor appeal board. Last<br />

June the city council approved a board<br />

named by the city manager. Then the<br />

matter was dropped. No one remembered<br />

that the board needed to be sworn in.<br />

When Cummins appealed Mrs.<br />

Walton's ruling, Cookingham discovered<br />

that the board was not set to function<br />

officially. He hastily called the members<br />

to the city hall and had them sworn<br />

in. They then viewed the picture and<br />

upheld Mrs. Walton's decision. "Ecstasy"<br />

will not be shown in Kansas City.<br />

banking commissioner, commenting on the<br />

"excellent condition" of Iowa's banks, said:<br />

"From June to October the increase in total<br />

deposits amounted to about 5^1 per cent. At<br />

the time time the banks increased their holdings<br />

in cash and government bonds by around<br />

5V2 per cent. This testifies to their liquidity."<br />

The Iowa development commission repor'ed<br />

that the campaign to bring diversified manufacturing<br />

into the state had brought in millions<br />

of dollars in capital investment.<br />

The commission is compiling a new manufacturers'<br />

directory. It shows that, .since the<br />

end of the war, 231 new firms have been<br />

attracted to Iowa and have either started<br />

operations or are preparing to do so.<br />

The commission does not have figures on<br />

the capital investment of all of these companies<br />

but reports received from 114 of<br />

them listed a total of $75,034,405 invested in<br />

plant capacity and sites.<br />

Louis Stein Building Ozoner<br />

On Highway 160 at Parsons<br />

PARSONS. KAS.—Louis Stem, who is m<br />

the wheat and brokerage business, is buildmg<br />

a 500-car drive-in one and one-half miles<br />

east of here on highway 160. The theatie is<br />

being built on a 40-acre site and will have<br />

RCA Brenkert equipment throughout. Scieen<br />

size is 40x60. The entire parking lot will be<br />

graveled. Included in the plans are a complete<br />

service station for automobiles and an<br />

elaborate concession stand for pations<br />

Opening is slated for spring or early summei<br />

Equipment was obtained from Missouri Theatre<br />

Supply. Kansas City.<br />

Marv Mann, Bob Hazleton<br />

Buy Minneapolis Palace<br />

MINNEAPOLIS—Tlie Princess, de luxe<br />

neighborhood house here, has been purchased<br />

from the S. H, Chute Co. by Bob Hazelton.<br />

booker for the Ted Mann circuit, and Marvin<br />

Mann, brother of Ted Mann.<br />

BOXOFFICE :: January 3, 1948 MW<br />

NEW BOLIVAK HOUSE—Jerry Drake, operator of the Ritz in Bolivar, Mo.,<br />

hopes to open his new 630-seat house'there, shown above, sometime next month. He<br />

will retain the Ritz but will close the house when the new Drake opens. 'The house<br />

will have stadium-type construction and will have a shop adjoining. The interior is<br />

to be exposed cinder block. The front will be stucco with stainless steel banding.<br />

Central feature is the panel of glass block lighted from behind with multi-colored<br />

lighting.<br />

Drake has provided extra space in the booth for 16mm projection equipment for<br />

the narrow-gauge newsreel he makes and offers his patrons. Robert O. Boiler &<br />

Associates, Kansas City, are the architects.

. . Paul<br />

. .<br />

. . Frank<br />

. . Earl<br />

, . , "Doc"<br />

. . Ralph<br />

.<br />

. .<br />


jyjany Filmrowers journeyed to their homes<br />

for some part of the holiday season .<br />

Helen Knop, Warners, spent a couple of days<br />

in Rockwell City . . . Esther Huston, Universal,<br />

visited in Gillman . . . Helena Jacobs, Lou<br />

Levy's secretary, spent a day with her husband's<br />

parents in Lacona . , . Billie Hummel<br />

drove to Newton. Billie is also a Universal<br />

employe . . . Mable Magnusson spen", a day<br />

in Minbum with her mother . . . Roberta<br />

Baker, Eagle Lion, traveled to her home in<br />

Kellerton . . . Maxine Bird and Betty Ahrends<br />

of MGM visited in Mount Ayr and Kamaran.<br />

The flu has again hit the Row here and<br />

several desks were vacant for at least a day<br />

or two . . . Helen McGregor and Irma White,<br />

both of MGM, were vic:ims . . . Lou Levy,<br />

manager at Universal, was suffering with an<br />

ear infection . . . Thelma Washburn, RKO<br />

booker, is slowly recovering from her illness<br />

but will remain away from her duties a while<br />

longer.<br />

Koy and Lou Lepovitz, owners of the Iowa<br />

Theatre in Des Moines and the Iowa in Madrid,<br />

played Santa Claus to many film exchanges<br />

by presenting them with boxes of<br />

big, delicious apples . Webster. Warner<br />

manager, was dividing his time between<br />

the office and the hospital. His baby son<br />

became ill with flu and had a severe throat<br />

infection which necessitated his hospitalization.<br />

Joe Smith, Laurens; Mr. and Mrs. A. M.<br />

Black, KnQxville; Sam Schlaes, Moline; and<br />

Frank Shipley of Lennox, were visitors on<br />

the Row . . . Sol Jaeger and Butch Defrenne,<br />

RKO salesmen, are vacationing. The Jaegers<br />

spent part of their time in Omaha and the<br />

DeFrennes were in St. Louis for several days.<br />

. . . The<br />

Evelyn Lackey, RKO, has resigned her<br />

position . . Bill Feld, Eagle Lion district<br />

.<br />

manager, was here last week . . . Dave Nelson,<br />

Republic manager, spent the holiday<br />

season in St. Louis . . . Ernie Pickler, Republic<br />

salesman, is vacationing in sunny California<br />

. . . A. E. Mitchell has sold his house<br />

at Waucoma, Iowa . . . Pearl Robbins, Paramount<br />

salesman, is on vacation<br />



Bigger and Better Than Ever<br />

— Featuring 'Delish' Steaks<br />

1202 High St. Des Moines. Iowa<br />

"Where Filmrow Friends Gather'<br />

Open Daily at 4 p. m.<br />

heating plant at Paramount broke down the<br />

day before Christmas and employes worked<br />

in overcoats and mufflers, but rnanaged to<br />

grin with the true Christmas spirit!<br />

Jerry Banta, former booker for MGM and<br />

now associated with that exchange in Denver,<br />

was a visitor during the holidays, as was<br />

Jerry McGlynn, former MGM salesman here<br />

and now manager in Omaha . Helvig's<br />

son Don, Drake university student, was<br />

married December 28 to Evelyn Rau. Earl is<br />

shipper at MGM . Shipley considers<br />

himself the perfect cupid. Last weekend<br />

he attended the wedding of two of his former<br />

employes—William King, operator, and Cora<br />

Lou Dennells, cashier, at the State in Lennox.<br />

The couple was married in Anita, Iowa,<br />

and will make their home in Chicago where<br />

King is now associated with the RCA company.<br />

Mrs. A. H. Blank, wife of the president of<br />

Tri-Sta'.es Theatres Corp., has been moved<br />

to her home from the hospital where she<br />

spent two weeks.<br />

'Widow' in Omaha Cracks<br />

Par; Others Are Below<br />

OMAHA—Only one first run was able to<br />

pull out of the general boxoffice slump prior<br />

to Christmas. That was the Omaha with<br />

"The Wistful Widow of Wagon Gap" and<br />

"Spoilers of the North." Weather was unseasonably<br />

warm, with lots of sun and no<br />

snow.<br />

Omaha—The Wistful Widow oi Wagon Gap<br />

(UA), Spoilers oi the North (Rep) 120<br />

Orpheum—Christmas Eve (UA) SO<br />

Poramount-Golden Earrings (Para) 80<br />

RKO-Brandeis—Jezebel (WB); A Slight Case oi<br />

Murder (Col), reissues 90<br />

State—Hell's Angels (UA); Scarface (UA)<br />

reissues 90<br />

Town—Boston Blackie and the Law (Col); When<br />

the Daltons Rode (U-I), reissue, split with Bulldog<br />

Drummond at Bay (Col), Captain Fury<br />

(UA), reissue. Captain Caution (UA), reissue... 95<br />

A. O. Cowan Dies<br />

MANHATTAN. KAS.—Word has been received<br />

here of the death of A. O. Cowan,<br />

father of Otis Cowan, formerly city manager<br />

here for TEI and now a newspaper publisher<br />

in Texas City, Tex. The elder Cowan<br />

will be buried in Shawnee, Okla<br />

Glen. Kimo Pilots Switch<br />

KANSAS CITY—In a managerial switch,<br />

Dickinson circuit has transferred Charles<br />

Boshart from the Kimo to the Glen. He will<br />

continue to manage the Spanish-language<br />

Tampico as heretofore. Replacing Boshart at<br />

the Kimo is Bill Meyer, formerly of the Glen.<br />


jy^ax Bercutt, SRO publicist from Hollywood<br />

was in the local office talking ovei<br />

plans for forthcoming product with "Tommy'<br />

Thompson, manager here . . . Margaret<br />

O Toole, former secretary in the Walt Disney<br />

office, which closed recently, is now at Film<br />

Classics . . . Sophie Pisanos of FC will retire<br />

next week for the birth of her child . .<br />

According to Lou Pope, purchasing agent for<br />

Fox Midwest, bids were out this week for<br />

the proposed new theatre in Atchison.<br />

All downtown houses had midnight Ne'w<br />

Year's eve performances, priced at 75 cents,<br />

a 10-cent advance over normal . . . Frank<br />

Hensler, assistant central sales manager for<br />

MGM, was in the local exchange for conferences<br />

with the sales staff . . . Eddie Golden,<br />

Metro city salesman, and "Andy" Anderson<br />

of Paramount, returned Monday from the<br />

Chicago meeting of the Colosseum of Motion<br />

Picture Salesmen of America.<br />

A. J. Simmons, owner of the Plaza in<br />

Lamar, and his son Bob were in the Commonwealth<br />

home office Tuesday. Bob manages<br />

the house for the circuit Beverly<br />

. .<br />

Miller, Eagle Lion district manager, is in<br />

California for a two-week vacation<br />

Ward E. Scott, former 20th-Fox district manager<br />

here, visited the exchange last week<br />

after an operation on his eye and a brief<br />

stay at St. Luke's hospital. Reports are that<br />

with the aid of a lens over that eye, Scott<br />

will have satisfactory vision once more.<br />

Harry Till of the Courter in Hamilton is<br />

at St. Luke's following a stroke suffered last<br />

Saturday i27i. Till suffered a similar stroke<br />

two or three years ago . . . Jack Braunagel<br />

of the Durwood home office was in California<br />

on vacation.<br />

Julian H. King, president of King Enterprises<br />

and franchise holder for Favorite<br />

Films and Screen Guild here, was in Wichita<br />

visiting his mother-in-law. King lives in<br />

Des Moines . . . Visiting Filmrow were John<br />

Egli jr. of the Hickory in St. Joseph: Roy<br />

Wilson of the Ace, Grenola; Gene Michael,<br />

Michlo, Braymer, and Fred Wilcox, Cozy,<br />

Lockwood . Morrow, Universal city<br />

salesman, drove to St. Louis for the Christmas<br />

holiday . . . Marie Slatkoske of the SG<br />

office was several hours late in returning<br />

from her holiday in Des Moines due to transportation<br />

tieups over the weekend.<br />

Injuries of the week were broken ankles<br />

suffered by Tom Wolf, manager of Durwood'.s<br />

Roxy, and Roy Cato, manager of FMW's<br />

Fairway. Both tripped on steps. Cato is in<br />

St. Margaret's hospital in Kansas City, Kas.<br />

Wolf is up and about, aided by crutches .<br />

Paul Kelly of Dickinson circuit became the<br />

father of a baby girl December 23. Cynthia<br />

is Mr. and Mrs. Kelly's first child.<br />

I,<br />


Two for Wehrenberg-Ka<br />

W. H. Mills & Son .<br />

[<br />

r^«^g^i^^"r*^^^^,<br />



Circuit. One for Flexer Drive-In Theatres, Inc.<br />

8032 Forsythe Blvd. • St Louis S. Mo. • DElmar 5860<br />

Fox Midwest reported that neighborhood<br />

business during the pre-Christmas period<br />

was worse than at any time since the war<br />

Hartley, motion picture editor of<br />

the Star, has gone to New York to visit his<br />

daughter Katherine.<br />

Bfm ^&<br />


flSHYDtSr. M 6»ALDI.KAilSKl<br />

sa<br />

BOXOFHCE :: January 3, 1948

'Road/ Tycoon' Lead<br />

ticlpated extent, due in part to a minimum<br />

of outstanding pictures. "Out of the Past"<br />

sized up as the best of the lot. Other contenders<br />

Field in Kansas City<br />

Me Never," "Prince of Thieves" and "That<br />

Hagen Girl," with the first two making the<br />

KANSAS CITY—The second stanza of best boxoffice showing. There were but three<br />

"Road to Rio" at the Paramount held up so holdovers— "Ecstasy," in its fourth week,<br />

were "My Wild Irish Rose," "Escape<br />

well that again it led the scores of the week. "Christmas Eve" and the dual reissue combination,<br />

Close behind, however, was "Tj'coon" at the<br />

"Wings of the Morning" and "Storm<br />

Orpheum. Both were held over for an additional<br />

in a Teacup." A reissue, "Drums Along the<br />

period. "The Swordsman," coupled Mohawk," did relatively the biggest business<br />

with "Blondie's Anniversary" at the Midland,<br />

above normal complete<br />

downtown.<br />

Aster— Devil scored 40 per cent to Ship (Col); Shut My Big Mouth<br />

of top grossers downtown.<br />

the list<br />

(Col), reissues 9h<br />

Century-Escape 90<br />

Christmas week, a natural for nearly all<br />

theatres, did not benefit all local houses,<br />

Me Never (WB)<br />

Gopher—Drums Along the Mohawk (MlthFoxj<br />

reissue<br />

MO<br />

however, as was evidenced by the below-average<br />

tally of "The Return of Rin Tin Tin" at<br />

Lyceum<br />

Teacup<br />

Lync—Christmas<br />

Wings of the Morning (indj. Storm in<br />

(Ind), reissues, 2nd wk<br />

Eve (UA), 2nd<br />

SU<br />

Radio Rose City—My Wild the Esquire, registered despite the holiday<br />

Irish V.<br />

RKO-Orpheum—Out ol the Past plus the personal appearance of the<br />

spirit<br />

canine star and his trainer.<br />

RKO-Pan—The Prince ol Thieves<br />

Stale—That Hagen Girl (WE)<br />

Weather for the week was quite warm. Outside<br />

World— Ecstasy (Ind), reissue, 4th v. t luu<br />

competition consisted of "The Red Mill,"<br />

which had a very successful four days at the<br />

Music Hall, and basketball tournaments in<br />

Frank Nelsons in Kansas<br />

the arena of the Municipal auditorium.<br />

MANHATTAN, KAS.—Frank Nelson of the<br />

(Av 100)<br />

Feturn Tin Dallas office of TEI, his son Gene and Mrs.<br />

Esquirt—The ol Rin Tin (EL);<br />

WUd West (EL)<br />

Swordsman<br />

Nelson spent Christmas here. They visited<br />

Midland—The ,Cc^'' Blondie's<br />

Mrs. Nelson's parents, Mr. and Mrs. John<br />

Orpheum—Tycoon (R-'O)<br />

Best. On their way home the Nelsons will<br />

Paramount—Road to Rio vT<br />

stop in Parsons and Independence to call on<br />

Roxy—Last oi the Redmen<br />

Pacifac Adven-<br />

the circuit managers in those towns. Nelson<br />

Jure (Col)<br />

Fail way— Daisy Kenyon<br />

and his son are with the mechanical department<br />

of TEI.<br />

—<br />


AND MATS<br />

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Phone T3-2026<br />

Satisiaction — Always<br />

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L. I. KIMBRIEL, Manager<br />

Phone GRond 2864<br />

^ US W. ISth Koniae Ctty 8. Me. S<br />

Average Mark Is Reached<br />

By Two Des Moines Films<br />

DES MOINES—Two downtown houses<br />

managed to do average business for the first<br />

time since the preholiday rush began. "Road<br />

to Rio" drew good crowds to the Des Moines<br />

and "Out of the Past" and "Blondie's Annivercary."<br />

double feature at the Orpheum. also<br />

attracted patrons who were through with<br />

their Christmas preparations.<br />

Urphe<br />

Anniversary (Col)<br />

Paiamouni—Thunder in the Valley (CO<br />

Christmas Week Snap-Back<br />

Not as Sharp as Expected<br />

MINNEAPOLIS—Business came back from<br />

the pre-Christmas slump, but not to the an-<br />

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H J. O'Keefe, U-I assistant general sales<br />

manager, spent Christmas with his family<br />

here . . . Filmrow and exhibitors were glad<br />

to see Bill Cameron. MGM salesman, back<br />

covering the same old territory which he<br />

handled so well for so many years. He had<br />

been transferred to Milwaukee a few months<br />

ago . . . Art Anderson, Warner Bros, branch<br />

manager and former Northwest Variety Club<br />

chief barker, is doing fine at St. Mary's hospital<br />

after his operation and should be home<br />

in two weeks or sooner.<br />

Harvey Thorpe, Crosby, Minn., exhibitor,<br />

visited Filmrow . Variety Club<br />

had open house New Year's eve . . . Burglars<br />

attempted to break Into the Paramount exchange,<br />

but were apparently frightened away<br />

after cutting a large hole in the rear door<br />

. . . Joe Loeffler, Republic branch manager,<br />

greeted the New Year with his family in<br />

Cleveland . . . Joe E. Brown, playing at the<br />

Lyceum here in "Harvey," attended screenings<br />

of his latest picture.<br />

Will Jones, Tribune critic and columnist,<br />

is one of principal "actors" in the Warner<br />

Bros, news shot showing the Minneapolis<br />

school for airplane stewardesses in action . . .<br />

"Hy" Chapman, Columbia branch manager,<br />

spent New Year's in Milwaukee with his<br />

family . Berger, son of Bennie, starting<br />

in show business as booker for his father's<br />

large circuit.<br />

The Paramount Pep club was in charge of<br />

the branch's annual Christmas party this<br />

week. After taking in a screening of "Road<br />

to Rio," the guests adjourned to the Hotel<br />

Andrews Brunswick room for dinner and fun.<br />


sPECini<br />


We Moke 'em Better and Quicker!<br />

Cites Jackson Park Verdict<br />

In Minneapolis Appeal<br />

MINNEAPOLIS — Ben Friedman, circuit<br />

owner, has notified film exchanges here that<br />

he will ask for 21-day clearance for his Edina,<br />

local suburban theatre which now has 56<br />

days. Under the Jackson Park case decision<br />

Friedman claims he has the right to such reduced<br />

clearance.<br />

"Theatres built since the Edina and in<br />

competition with it—the St. Louis Park, the<br />

Hopkins and the recently opened Richfield—<br />

have 42-day clearance, as against the Edina's<br />

56," Friedman pointed out. "The result is<br />

that business at the Edina has been hurt to<br />

the point where I am forced to ask for the<br />

lower clearance.<br />


The State opened to capacity crowds Christmas<br />

day with "The Secret Life of Walter<br />

Mitty." In cooperation with city traffic officials,<br />

window cards urged people not to<br />

be Mittys. The State is managed by Walter<br />

Janke, who is city manager for the Nebraska<br />

Theatre Corp.<br />

The new Motion Picture Foundation was<br />

explained to Cooper Foundation employes at<br />

their annual Christmas breakfast by Robert<br />

Livingston, Cooper public relations man.<br />

Livingston said that 75,000 midnight shows<br />

throughout the country would finance the<br />

welfare fund. "Thousands of people connected<br />

with show business will benefit from<br />

the fund," he said, "including janitors, ushers<br />

and managers."<br />

Charles Kroll, house manager of the Stuart,<br />

spent Christmas eve with his parents in<br />

Geneva, Neb. . . . Mike Cavander, assistant<br />

manager of the Nebraska, spent the weekend<br />

following Christmas with friends in<br />

Chicago.<br />

Bob Buchanan, manager of the Capitol,<br />

entertained his parents a few days before<br />

Christmas.<br />

John Schafluetzel, manager of the Lincoln,<br />

ran the 30-minute color shots of the royal<br />

wedding with "Pirates of Monterey." Many of<br />

the people who criticized the recent news<br />

shots of the wedding returned to pass judgment<br />

on the color short and were well<br />

pleased . of the Lincoln was<br />

finished recently in fast time. Working all<br />

night for two days, carpet layers and painters<br />

timed their work so that the theatre did not<br />

miss a single performance. There are new<br />

carpets and drapes and fresh paint in the<br />

lobby and foyer.<br />

On the morning before Christmas, the<br />

Varsity Theatre and radio station KOLN<br />

sponsored a free show and gave away two<br />

Rollfast bicycles to the boy and girl who arrived<br />

in the most original costume.<br />


% WAHOO<br />

America's fittest Screen Game<br />


}<br />

OMAHA<br />

lyjr. and Mrs. G. Ralph Branton were here<br />

from Des Moines to spend New Year's<br />

eve with band leader Horace Heidt and Mr,<br />

and Mrs. William Miskell. Branton is Tri-<br />

States Tlieatres general manager and Miskell<br />

is Ti'i-States district manager here.<br />

Jack Renfro, RKO branch manager, spent<br />

the holidays in Kansas City. Salesman Dave<br />

Arthur went to St. Louis and Kansas City.<br />

Nate Galbreath headed for Texas. Only<br />

John Matis of the sales force spent his vacation<br />

at home . . . Columbia salesmen also<br />

are on vacation during the holidays.<br />

John Kemptgen, former MGM branch<br />

manager here and now head of the Milwaukee<br />

branch, spent a few days here during<br />

Mr. and Mrs. Carl<br />

the holidays . . . White, Quahty Theatre Supply Co. owners,<br />

went to Little Rock, Ark., to visit Dr. and<br />

Mrs. John White during the Christmas-to-<br />

New Year's week.<br />

Donald Hicks, Paramount branch manager,<br />

missed work due to illness . . . Warner<br />

Bros, salesmen are on vacation, but it wasnt<br />

much of a vacation for Willie Wink, who<br />

went to the hospital for a physical checkup.<br />

Leon Mendelson headed for Sioux City to<br />

attend a wedding.<br />

Adolph Rozanek, owner of the Times Theatre<br />

at Crete, Neb., was out from his home<br />

in Chicago, visiting both Omaha and Crete<br />

Pahls, Eagle Lion stenographer,<br />

visited Tipton, Kas., during the holidays . . .<br />

Harry Barker, United Artists salesman, who<br />

lives at Des Moines, also went to Kansas<br />

for his vacation.<br />

Robert Hoff, sales manager of the Ballantyne<br />

Co., made a fast plane trip to Columbus,<br />

Ohio, and Chicago between Monday and<br />

New Year's . Ballantyne. ownsr<br />

of the company bearing his name, spent part<br />

of Christmas week in Chicago with his<br />

Roy Casey, 20th-Fox<br />

daughter Joyce . . .<br />

cashier, went to his home at Cherokee,<br />

Iowa. Christmas.<br />

George Hall. Franklin, Neb., exhibitor who<br />

was on the shelf for a number of weeks,<br />

visited along the Row Monday. Others included:<br />

Cliff Sherron, Genoa: H. O. Oualsett.<br />

Tekamah; Mr. and Mrs. John Noffsinger,<br />

Madison: Frank Good. Red Oak,<br />

Iowa: Mrs. Laura Moorehead. Stromsburg;<br />

Jeanette Shonneman, Wahoo: Bruce Holdridge.<br />

Shenandoah, Iowa: Earl Barclay,<br />

Stromsburg: D. H. Heyne, Hooper: Henry<br />

Saggau. Denison. Iowa, and Howard Brookings,<br />

Oakland.<br />

Bill Miskell has agreed to cooperate with<br />

March of Dimes collections in Tri-States<br />

. . theatres in the territory Leon d'Usseau,<br />

Hollywood talent scout, spent several days<br />

here local press devoted editorials<br />

to Bill Miskell's camnaign for a separate<br />

police traffic court. Miskell is chairman of<br />

the Safety Council's enforcement committee.<br />

Herman Field, exhibitor at Clarinda, Iowa,<br />

left for two weeks in California . . . Caroline<br />

Joyce, Universal contract clerk, spent Christmas<br />

at her home in Red Oak, Iowa . . .<br />

Ralph Maw of Minneapolis, assistant to the<br />

western division sales manager for MGM,<br />

was in for several days and took in the<br />

office Christmas party . . . Morris Smead,<br />

Council Bluffs exhibitor and popcorn official,<br />

headed for California on a combination<br />

business-pleasure trip . . . Mona Hanson,<br />

U-I secretary, spent Christmas at her<br />

home at Ames, Neb.<br />

Andy Anderson, Sloan, Iowa, exhibitor, was<br />

vacationing in Texas . . . Mary Gagnon,<br />

Warner secretary, spent Christmas in Yankton.<br />

S. D. Carol Bisson spent Christmas<br />

at<br />

Auburn.<br />

S4 BOXOFFICE :: January 3. 1948

Road to Rio' Is Big<br />

In Cincinnati Slump<br />

CINCINNATI—With but one shining exception<br />

business in downtown houses was<br />

typical of the week before Christmas. That<br />

exception was "Road to Rio," which was held<br />

over for another stanza at the Palace.<br />

. ,<br />

Albee—I Love Trouble (Col) K dav^ V]<br />

i.i.s.i. 4 Capitol—Ninotchka (MGM), div:<br />

Good News (MGM), 3 days !lli<br />

Grand—leiebel (WB), Slight Case of Murder<br />

(WB), reissues 80<br />

Keiths—Body and B5<br />

Soul (UA), ilh v. t;<br />

d, t. 70<br />

Lyric—The Gangster (Mono-AA), 2nd wk<br />

Detroit Grosses Depressed;<br />

Exhibitors Wear Long Faces<br />

DETROIT—With Christmas, plus snow.<br />

taking the blame, grosses generally were way<br />

down last week, despite some good seasonal<br />

attractions. Business on Christmas day itself<br />

was generally disappointing, leaving local<br />

exhibitors quite pessimistic. Detail for week<br />

ending December 25:<br />

Adams—Green Dolphin Street<br />

Broadway Capitol—Stand In<br />

(MGM)<br />

(U.A), House<br />

100<br />

Across the Bay (UA), reissms 80<br />

Cinema—Pageant Russia oi (A;:) The Miracle<br />

ol Dr. Petroif (Art)<br />

Downtown—Drums Along the Mohawk (20thfox);<br />

75<br />

Mark ol Zoro (20lh-Fox), reissues 90<br />

Fox-Foxes of Harrow (20lh-Fox), 2nd wk 90<br />

Michigan—That Hagen Girl (WB); Green for<br />

Danger (EL) 100<br />

Palms-Stale—Road to Rio (Para): Big Town<br />

After Dark (Para) 9b<br />

United Artists—Fun and Fancy Free (RKO);<br />

Driftwood (Rep) 90<br />

'Magic Town' Cleveland High<br />

During Pre-Christmas Slump<br />

CLEVELAND—The usual and expected pre-<br />

Christmas slump hit all local theatres, both<br />

downtown and in the neighborhoods. Downtown,<br />

"Merton of the Movies." playing its first<br />

week, and two holdovers, "Green Dolphin<br />

Street" and "Magic Town," were the only ones<br />

to emerge with a par score.<br />

Allen—The Secret Life ol Walter Mitty (RKO),<br />

4th wk 75<br />

Hippodrome—A Slight Case of Murder (WB), I Am<br />

a Fugitive (WB), reissues 60<br />

Lake—Magic Town (RKO), 2nd d 1 wk 110<br />

Lower Mall—The Burning Cross (SG) 80<br />

Ohio—Green Dolphin Street (MGM), 4th d, t. wk, 100<br />

Palace—The Gangster (Mono-AA) 90<br />

State—Merton oi the Movies (MGM) - 100<br />

Stillman—Golden Earrings (Para), 2nd d. t wk ,,,, 80<br />

'Pink Horse' and "Gangster'<br />

Best of New Offerings<br />

PITTSBURGH — Pre-Christmas<br />

were fair at best. Of the new offerings, the<br />

Fulton's "Pink Horse" and the Warner's<br />

"Gangster" were leaders.<br />

Fulton—Ride the Pink Horse (U-I) 100<br />

Harris—Pirates of Monterey (U-I) 80<br />

Penn—Golden Earrings (Para) 90<br />

Ritz-Green Dolphin Street (MGM), 135<br />

3rd d, t, wk ...<br />

Senator—Miracle on 34th Street (20th-Fox),<br />

in 2nd run, Blondie the Dough (Col) 85<br />

Stanley—Out ol the Past (RKO) 85<br />

Warner—The Gangster (AA-Mono) 110<br />

To Be Warmer Next Year<br />

DAYTON—The annual Christmas party<br />

given by local RKO theatre managers was<br />

held at the Keith's with personnel of Keith's,<br />

Colonial and State attending. Midway in the<br />

party it was learned that Christmas day is<br />

the 50th birthday of Goodwin Sable, local<br />

RKO representative and Keith's manager.<br />

Employes of his theatre said they would provide<br />

a heater for his new car in remembrance<br />

of<br />

the occasion.<br />

Peter Gregory Recovering<br />

CRESTLINE, OHIO— Peter Gregory, manager<br />

of the Crest, is back home recovering<br />

from an operation for appendicitis performed<br />

at Memorial hospital, Shelby.<br />

Availability Shift Rates<br />

Top Cleveland Interest<br />

Pittsburgh Filmrow Union<br />

Elects William Brooks<br />

PITTSBURGH— Filmrow Employes Union<br />

Fll has named William Brooks, Paramount,<br />

president. Other officers for 1948 are Jack<br />

Weltner, Eagle Lion, vice-president: John<br />

Navoney, Paramount, treasurer; Marjorie<br />

Botsford, 20th-Fox, secretary; Irving Stein,<br />

20th-Fox, sergeant at arms; and Orlando<br />

"Slam" Boyle, business agent. Installation<br />

party w^ill be held January 31. Ti'ustees for<br />

the new year are Al Lostetter, U-I; Helen<br />

Garlitz, Eagle Lion, and Ann Zinsmeister,<br />

Paramount. Members of the executive board<br />

are Belle Simon, Warners; Jay Angel, Warners;<br />

Ann Quinn, UA; Peg O'Connell, Paramount;<br />

Roseanne Feinberg, Paramount;<br />

Claire Niederberger, RKO; Wahneta Gardner,<br />

MGM, and Josephine Beck, National<br />

Screen.<br />

10 Per Cent Ticket Tax<br />

Looms in Clairton. Pa.<br />

CLAIRTON, PA.—The council has agreed<br />

tentatively to levy a 10 per cent amusement<br />

tax and a one mill mercantile tax. Additional<br />

plans are to increase building permit<br />

fees from $2 to a new total of $4 per $1,000<br />

valuation; to hike music box and poolroom<br />

fees from $25 to $50; to increase the $1 per<br />

head poll tax to $2, and to increase the real<br />

estate levy from 15 to 16 mills.<br />

Don Johnson Quits<br />

DETROIT—Don Johnson, manager of the<br />

Howell Theatre in Howell, Mich., since 1934<br />

except for two-year period when he served<br />

in the army, is retiring from that position<br />

to devote his full time to his general instu--<br />

ance business. His successor will be Floyd<br />

Carr, a former manager of the theatre.<br />

Dayton Christmas Shows<br />

DAYTON—Two downtown theatres, the<br />

Victory and the Colonial, and the suburban<br />

Dale, Dabel and Davue presented special holiday<br />

comedy shows for children December 20<br />

and 22. Admission was a can of food for hungry<br />

families here and overseas.<br />

TOGETHER AGAIN — Sam Fineberg,<br />

left, and Jim Alexander, Pittsburgh Filmrow<br />

veterans, have renewed an association<br />

broken off several years ago when<br />

Republic bought their local franchise.<br />

Fineberg recently resigned as local Monogram<br />

manager to join Alexander in the<br />

Alexander Theatre Supply Co. (formerly<br />

the A&S Steinberg company).<br />

CLEVELAND— Probably the "hottest" subject<br />

in local film circles today is availability.<br />

For 15 years, the availability in the greater<br />

Cleveland area has been undisturbed. First<br />

runs have had 21 days protection over established<br />

second runs and 35 days protection<br />

over first run neighborhood houses.<br />

Then along came Andy W. Smith jr., 20th-<br />

Fox general sales manager, and proposed that<br />

certain specified noncompetitive first run<br />

neighborhood houses could have the 20th-<br />

Fox product on the 21st day, day-and-date<br />

with the second city runs, under certain conditions.<br />

The exhibitors liked this policy, but<br />

they kicked it around for about a month until<br />

Warners adopted it for their Vogue, Uptown<br />

and Variety theatres, using 20th-Fox and<br />

Warner pictures.<br />


Today there are 11 theatres in the Cleveland<br />

area playing the 21-day availability<br />

policy. Besides the three Warner houses, the<br />

eight theatres all belong to independent circuit<br />

owners. They are the Broadvue, owned<br />

by Frank Gross; the Riverside, a Community<br />

circuit house, and six Associated circuit<br />

houses; namely, the Shore, Shaker, Center-<br />

Mayfield, Parma, Fairview and Homestead.<br />

While plowing new availability fields,<br />

Henry Greenberger, it is rumored, is seeking<br />

to put the Fairmount, a de luxe suburban<br />

neighborhood house, on a first rim basis, to<br />

show pictures day-and-date with the downtown<br />

first runs. The report has it that several<br />

distributors are listening. Should such a deal<br />

materialize, the Fairmount probably will<br />

charge the same admission scale as the downtown<br />

houses.<br />


Cleveland exhibitors are greatly interested<br />

in the general changes in availability, allowing<br />

greater latitude of policies, based on<br />

individual<br />

situations rather than an over-all<br />

policy.<br />

Last week it was authoritatively stated that<br />

RKO was entertaining propositions on a 21-<br />

day availability plan. It is understood that<br />

RKO has withdrawn from the plan and, for<br />

the time being at least, is sticking to the 35-<br />

day availability for first run subsequent<br />

houses.<br />

Drive-In Theatre Planned<br />

At Washington C. H., Ohio<br />


The first drive-in theatre in Fayette county<br />

is to be erected on the C. F. Highley farm,<br />

a mile and a half west of the city on the<br />

CCC highway by the Associated Theatres of<br />

Lynchburg. The theatre is being constructed<br />

for J. Henry Davidson of Lynchburg and K.<br />

R. Roberts of Greenfield, who also operate<br />

drive-ins at Hillsboro, Peebles, Osborn, Greenfield<br />

and Georgetown.<br />

First Talkie Her Last<br />

XENIA, OHIO—Mrs. Tobitha Keesberry,<br />

84, of East Monroe, went to her first talking<br />

motion picture the night of December 26,<br />

but was stricken by a heart attack a few<br />

minutes after entering the theatre here, and<br />

died a short time later in a hospital. She<br />

was accompanied to the show by her sister,<br />

Mrs. Catherine Pidgeon, and Mr. and Mrs.<br />

William Linton, of near here. They said she<br />

had not been to a show since the advent of<br />

sound pictures.<br />

BOXOFFICE :: January 3, 1948 ME 59

. . Horace<br />

. . Katherine<br />


\ll7arner personnel enjoyed their annual<br />

Christmas party at the Hotel Alms<br />

grill . . . R. A. Emrick of the By Jo in Germantown,<br />

is driving a new Buick . . . Reports<br />

have reached here that Al Glaubinger,<br />

former Dayton salesman for RKO and now<br />

traveling for that company in the Pittsburgii<br />

territory, has whittled his weight down by<br />

40 pounds.<br />

Roy Wells of Dayton, whose St. Paul Theatre<br />

is located on Richards street, is protesting<br />

to city officials because of a no-parking<br />

ruling affecting one side of the street . . .<br />

Clell Benjamin, who was operating the Port.<br />

Stockport, closed the house November 29 . . .<br />

Mrs. M. Boschian sold her English, English,<br />

W. Va., to E. E. Boyd, who also operates theatres<br />

in Gilbert and Glen Alum, W. Va.<br />

Bert Fiala, Alhambra, Dayton, is back after<br />

a stretch of illness . Wersel of the<br />

Hyde Park, Silvertone, and Deer Park theatres,<br />

has returned from a auto vacation trip<br />

SOUND with the quality of<br />




714 So. Hampton Rd. Dallas, Tex<br />



which took him as far west as California . . .<br />

Rube Shor, secretary-treasurer of the West<br />

Virginia Theatre Managers Ass'n, has called<br />

a board meeting here for January 6th.<br />

Betty Connors, Paramount report clerk,<br />

resigned to join her husband, who has assumed<br />

a new position in Toledo. MoUie Maier<br />

has joined Paramount in Mrs. Connor's place<br />

. . . Robert Regan has taken over operation<br />

of the Twins Theatre, Waynesville, Ohio,<br />

from Paul Shafer . Meyers, in<br />

the RKO cashier's department, is back at<br />

work after a two-week siege of illness.<br />

During the four days preceding Christmas<br />

that Vic Coffel closed the Esquire and Cheviot<br />

theatres, a number of improvements were<br />

made in the foyers and the interiors. Both<br />

houses reopened Christmas day . . . Floyd<br />

Price and associates have pui'chased 36 acres<br />

near Newark, where they will begin construction<br />

immediately of a $150,000 drive-in theatre<br />

. . . 'Walter Watson, booked at RKO, and<br />

Mrs. Watson are the parents of a new son,<br />

Ronald Edward.<br />

Heads Billposters 94<br />

DETROIT—John Carano was re-elected<br />

president for one year of the Billposters Alliance<br />

94. Other new officers: Vice-president,<br />

Peter Miglio; secretary-treasurer. Matt<br />

J. Kobe: business agent, Michael Noch: trustees,<br />

William Noch. Willard W. Wood and<br />

Andrew Konkoly.<br />

3 Pet. in East Palestine<br />

EAST PALESTINE, OHIO. — The city<br />

council enacted an ordinance levying a 3<br />

per cent amusement tax, which became effective<br />

January 1.<br />



Drawings, specifications, blueprints lo fit any expenditure<br />

for the simplest to the most complex theatre.<br />

( Drive-In Theaire construction done by ttie<br />


on affiliate ol SHELDON THEATRE SUPPLIES)<br />

* The NEW "12,000" DeVry Projectors and<br />

Amplifiers<br />

* DeVRY "In-A-Car" Speakers<br />

* ALTEC LANSING Amplifiers and Speakers<br />

* STRONG Rectifiers * NATIONAL Carbons<br />

* NEUMADE Accessories GOLDE Supplies<br />

-X TIFFIN Draperies and Scenery<br />

* IRWIN Seats * STABILARC Generators<br />

* GENERAL Register Machines<br />

"Be/ore You Buy, See and Hear DeVry"<br />

Frank J. Nalley, 65, Dies;<br />

40 Years in Exhibition<br />

CARNEGIE, PA.—Requiem high mass was<br />

sung Saturday morning last week in St.<br />

Luke's Catholic church<br />

for Frank J. Nalley,<br />

65, veteran exhibitor,<br />

who died December 23<br />

in a Charles-on, W.<br />

Va., hospital. Nalley<br />

was a theatre owner<br />

and proprie tor for<br />

nearly two score years.<br />

He operated the Lyric<br />

and Liberty, Carnegie,<br />

for many years, and<br />

about 15 years ago entered<br />

exhibition i n<br />

Nitro, W. Va., operating<br />

the Nitro and<br />

Frank J. Nalley<br />

Lyric. In poor health<br />

for a number of years, he retired two years<br />

ago, making his home with Mrs. Gertrude<br />

D. Houston Nalley, in Carnegie, Charleston<br />

and in Pittsburgh at the William Penn hotel.<br />

Nalley was in the shoe business here 40 years<br />

ago before entering the theatre field. Burial<br />

was in St. Joseph's cemetery, Carnegie.<br />

Frank Bell, 80, Exhibitor<br />

In Fayette City, Dies<br />

FAYETTE CITY, PA. — Funeral services<br />

were conducted here last week for Frank<br />

Bell, 80, local exhibitor. Active in the motion<br />

picture industry for many years, the<br />

octogenarian showman had been in declining<br />

health for a year. The name Bell is<br />

synonymous with entertainment here and<br />

has been for 37 years. Bell entered exhibition<br />

in 1910 and his son Joseph assisted him for<br />

a number of years, assuming management of<br />

the Bell Theatre some years ago.<br />

Theft of Theatre Tickets<br />

Comes Out in Wash<br />

AKRON—Two North Akron youngsters,<br />

age 12 and 10, took 4,000 tickets from the<br />

Orpheum when they found the theatre office<br />

door open while they were leaving the show.<br />

They gave some of the tickets to chums in<br />

the neighborhood. Later, the mother of one<br />

of the neighborhood boys was doing her<br />

washing. Noticing something bulky in her<br />

.son's pockets, she investigated and discovered<br />

the theatre tickets. Her son admitted who<br />

gave them to him, and police apprehended<br />

the two guilty boys, who were referred to<br />

juvenile court authorities.<br />

Ashmuns, Brother-in-Law<br />

Buy Bowling Alleys<br />

DETROIT—Charles O. Bye of Sault Ste.<br />

Marie, and Glen, R. D. and R. J. Ashmun<br />

have bought the Harmony Hill bowling alleys<br />

in Caro, Mich., from William B. Ayre. The<br />

Ashmuns are owners of the Strand in Caro,<br />

Mich., and of several other Michigan houses.<br />

Bye. brother-in-law of Glen Ashmun, will<br />

.sell out at the Soo and move to Caro. He<br />

will own one-half of the bowling business<br />

and the other half will be split between his<br />

three partners.<br />

Complete Booking Service • Complete Factory Service<br />


Office Phone: ADams 9644<br />

1420 CANFIELD AVE.<br />

Nights and Sundays: TAylor 7511<br />


Ralph Parrack Builds<br />

Theatre in Mill Creek<br />

MILL CREEK, W. VA.—Tlie foundation has<br />

been completed here for erection of a 400-<br />

seat theatre by Ralph Parrack, who operates<br />

a theatre in the high school auditorium and<br />

theatres in Junior, Pickins, Mabie, Valley<br />

Bend and Valley Head.<br />

BOXOFFICE :: January

. . . Tony<br />

. . The<br />

. . The<br />

. . Sam<br />

. . Herb<br />

. . Mark<br />

. . Bernie<br />

. .<br />

Akron Theatres Plan<br />

Collections for MOD<br />

AKRON—Members of the Akron Theatre<br />

Managers Ass'n plan to participate in the<br />

March of Dimes theatre collections, according<br />

to Max Federhar, president. Akron and<br />

Summit county was the scene of a severe<br />

polio epidemic last summer in which almost<br />

300 cases were reported, so that local interest<br />

in the collection is high.<br />

Ascap Defense Plan Now<br />

Available to Ohio ITO<br />

COLUMBUS—National Allied's plan to<br />

frustrate Ascap demands for higher fees<br />

received approval of the board of directors<br />

of the Independent Theatre Owners of Ohio<br />

in a special meeting here. The Ohio organization<br />

is<br />

making available benefits of<br />

the defense plan to all members on a voluntary<br />

basis.<br />

P. J. Wood, executive secretary, declared<br />

exhibitor members who wish to participate<br />

should advise him immediately. With these<br />

informal pledges exhibitors should state the<br />

theatres to be included, seating capacity of<br />

each and the highest admission price charged<br />

for each. Wood said that subscription agreements<br />

would be sent to those desiring to<br />

participate, in which the complete and final<br />

plan would be set forth.<br />

Wood emphasized that members desiring<br />

full information should contact him by phone<br />

or letter. Details of the Allied proposal are<br />

included in Wood's current bulletin to members<br />