Boxoffice-January.03.1948

boxofficepro

Presents Des'igii fof Theotfes

THE OUTLOOK FOR 1948

A 4- Pag* Forecast by Industry Leaders

. . . Paees 17-20


They'll break open

the Piggy Banks

to buy tickets!

_.J

X

^

"HIGH WALL' punches all

the way... sturdy melodramatic filr

...strong cast and production."

-vAR;£TY(w„t

'Dramatic entertainment bet delivers suspense, excitement

—f\LM DAIi

'

Strong meat . . . suspenseful scenes . . . chilling entertainment . .

recommended."

-motion picture herah

"Gripping, suspenseful."

-boxoff/ci

'Solid entertainment for all

types and classes."— show/mens trade revieI

'

Fast moving action . . . profitable boxoffice reception . . . romanc

suspense... a smashing conclusion."

—Hollywood reports

'Exciting and interesting show... highly effective."

—motion picture dail

'Snaps like a whip ... plenty of entertainment., .another click."

— COAST VARIET

BEATS THE

BLIZZARD!

S.R.O. biz at

N. Y. Capitol

World

Premiere!

M-G-M PRESENTS THE HIGH-TENSION ROMANCE

ROBERT TAYLO

A»TOTTER H„„MARSHALI

IIHI WMil

DOROTHY PATRICK H. B. WARNER WARNER ANDERSOI

Diiiiiediii Curtis BEHARDT

Proiadtv Robert

A METRO -GOLDWYN-MAYER PICTURE


THREE GOOD NAMES CAN BE

SOLD TO ANY AUDIENCE!

-Film Daily

ENGROSSING TALE OF

PSYCHOLOGICAL MURDER!

— Motion Picture Dai/v IMAGINATIVE MURDER STORY

...LUKAS EXCELLENT!

Showmen's Trade Reviev

DANHNE ANDERSON lUKAS

MIMI DESTEE JOHN PRATT- LUCIE POITRASJOY LAFLEUR


eced b, FEDOR OZEP. Produced by GEORGE MARTON Executive Producer PAUL L'ANGLAI.

ginol s,or, by George Zuckermon ond Michael Lennox

an EAGLE LION FILMS release

• Screenplay by Rion Jame, and Leonord Lee


THE NATIONAL FILM WEEKLY

PUBLISHCO IN NINE SECTIONAL EDITIONS

BEN SHLYEN

Editor-in-Chief and Publisher

JAMES M. JERAULD Editor

NATHAN COHEN Associate Editor

JESSE SHLYEN Managing Editor

IVAN SPEAR

Western Editor

HARRY TOLER Equipment Editor

J.

RAYMOND LEVY General Manager

Published Every Saturday by

ASSOCIATED PUBLICATIONS

Editorial OHicrs: 9 Rockefeller Plaza, New York 20,

N. Y.; Raymond Levy, General Manager; James M.

Jerauld, Editor; Chester Friedman, Editor Showmandiser

Section; A. J. Stocker. Eastern Representative.

Telephone Columbus 5-6370, 5-6371, 5-6372.

Cable address: "BOXOmCE, New York."

Central Offices: 3 South Michigan Blvd., Chicago

4, 111. J. Barry '.oler. Editor Modern Theatre Section.

Telephone WAbash 4575.

Westerrj Offices: 5404 Hollywood Blvd., Hollywood

28, Calif. Ivan Spear, Manager. Telephone GLadstone

1186.

Washington Offices: 302-303 International Bldg., 1319

F St., N. W. Lee L. Garling, Manager. Telephone

NAIional 3482. Filmrow: 932 New Jersey, N. W. Sara

Young.

London Offices: 136 Wardour St., John Sullivan, Manager.

Telephone Gerrard 3934-5-6.

Publication Offices; 825 Van Brunt Blvd., Kansas City

1, Mo, Nathan Cohen, Associate Editor; Jesse Shlyen,

Managing Editor; Morris Schlozman, Business Manager.

Telephone CHestnut 7777-78.

Other Publications: BOXOFFICE BAROMETER,

published in November as a section BOXOFFICE:

of

THE MODERN THEATRE, published monthly as o

section of BOXOFFICE.

ALBANY—21-23 Walter Ave., M. Berrigan.

ATLANTA-163 Wallon, N. W., P. H. Savin.

BALTIMORE—Uptown Theatre, A. J. Woll.

BIRMINGHAM—The News, Eddie Badger.

BOSTON-Frances W. Harding, 20 Piedmont St., Lib.

9184. Home: Com, 4700.

BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder.

CHARLOTTE-216 W. 4th, Pauline Griffith.

CHICAGO—332 S. Michigan Blvd., Jonas Perlberg,

WAbash 4575.

CINCINNATI— 1634 Central Parkway, Lillian Seltzer.

CLEVELAND—2568 Overlook Road, Cleveland Heights,

Elsie Loeb, Fairmount 0046.

DENVER— 1645 Lafayette, Jack Rose, TA 8517.

DES MOINES—Register & Tribune Bldg., Russ Schoch.

DETROIT— 1009 Fox Theatre Blvd., H. F. Reves.

Telephones: RA 1100; Night, UN-4-02I9.

HARRISBURG, PA.—The Telegraph, Lois Fegan.

INDIANAPOLIS—Rt. 8, Box 770, Howard M. Rudeaux.

LITTLE ROCK—2100 S. Harrison, Mary Mann.

MIAMI-66 S. Hibiscus Island, Mrs. Manton E. Harwood.

2952 Merrick Rd., Elizabeth Sudlow.

MEMPHIS—707 Spring St., Null Adams, Tel. 48-5462.

MILWAUKEE— 161 W. Wisconsin Ave. James R.

Gahagan. BR 4938 and MA 0297.

MINNEAPOLIS—29 Washington Ave. So., Les Rees.

NEW HAVEN—42 Church St., Gertrude Lander.

NEWARK, N. J.-207 Sumner, Sara Carleton.

NEW ORLEANS—218 So. Liberty St., Mrs. Jack Auslet.

Telephone MA 5812.

OKLAHOMA CITY— 125 NW 15th St., Polly Trindle.

OMAHA—Omaha World-Herald Bldg., Lou Gerdes.

PHILADELPHlA-4901 Spruce St., Apt. I02a, J. M.

Makler, GRanite 2.38&.

PITTSBURGH-86 Van Braam St., R. F. Klingensmith.

RICHMOND—Westhampton Theatre, Sam Pulliam.

ST. LOUIS—5149 Rosa Ave., David F. Barrett, Flanders

3727.

SALT LAKE CITY-Deserel News, Howard Pearson.

SAN ANTONlO-333 Blum St., L. J. B. Kelner.

SAN FRANCISCO-25 Taylor St., Gail Lipman,

ORdway 3-4B12.

SEATTLE-928 N. 84th St., Willard Elsey.

TOLEDO-4330 Willys Pkwy., Anna Kline.

IN

CANADA

CALGARY—The Albertan, Wm. Campbell.

MONTREAL—4330 Wilson Ave., N. D. G., Roy Carmichael.

Walnut 5519.

ST. lOHN^Iie Prince Edward St., Wm. J. McNulty.

TORONTO—242 Milwood, Milton Galbraith.

VANCOUVER—411 Lyric Theatre Bldg., Jack Droy.

VICTORIA—938 Island Highway, Alec Merriman.

WINNIPEG—The Tribune, Ben Lepkin.

Member Audit Bureau of Circulations

Entered as Second Class matter at Post Office, Kansas City, Mo.

Sectional Edition, $2.00 per year; National Edition, $7.50

OXOFFICE

SELLING RIGHT

7 li

•w-^WO things that exhibitors generally hoped

to see come out of the supreme court's decision on the gov-'*

emment's antitrust suit are: 1) the continuance of a systeir

of arbitration; and 2) elimination of the requirement of com

pulsory bidding as set forth in the New York statutory court's

decree.

On the first point it is rightfully contended that concilia

tion is the more desirable means of settling buyer-seller disputes.

Not only has this proved to be far less costly than litiga

tion, but it also is more expeditious in effecting settlements.

On the second point there is the school of thought thai

believes bidding for product will open competition in favoi

of those who contend the present method of picture selling

has been restrictive, especially in the instance of priority o:

runs. But some experimenting with the bidding method has

resulted, as its opponents charge, with higher film rental costs

not always justified by the earlier availability of product, ever

though higher admission scales ensued.

This reminds of the case of a prominent midwest independent

circuit operator who recently "won" second run position

for one of his houses. He is ready to return to his old

arrangement, having found that earlier run at higher admission

scales was not what he expected it to be. It had beer

more profitable—and more to his patrons' liking—when he

played pictures later at lower prices. Of course there are situations

where the contrary resuh may obtain. But, as the

MPTOA contends in its brief as amicus curiae, the public does

not stand to gain from any method that causes it to pay more

for its motion picture entertainment. That, it avers, is not

in keeping with the intent of the Sherman act to benefit the

public.

Then there is another point so frequently mentioned ir

past discussions of competitive bidding. That is the openinc

this gives to the entry of "outsiders" into the exhibition field

Many an independent exhibitor who is now secure in his

long-established relations with distributors would be threatened

by the loss of product rights he has earned through years

of building. Stars, whose popularity he helped to develop ir

his community, -would go to whoever outbid him for the pic

tures in which they appear. And the danger of overseating ir.

many localities would grow with the easement of building

materials cmd labor supply.

On other points of the case to be decided by the supreme

court there is great divergence of opinion. Even those whc

publicly proclaim the decision will be a "cure-all," will privately

admit doubt in the matter. Conservative opinion seems

to hold that, whatever the decision, it will not be a panacea.

Vol. 52 No. 9

JANUARY 3, 1948


'^"^

::

manship

'''5

ellll :

*

IP^pbyfip^^i^

The business will go on—almost as usual—with the strong

becoming stronger, even though they may become greater

in number should divestiture be decreed.

I

In any event, experience should by now have taught that

only lawyers are the victors in court cases. The fellow who

looks for "better days" to come out of court decisions will still

°'

have to make his own situation measure up to whatever

,?° new condition may arise. In other words, he will find it a good

investment to improve the physical attractiveness of his theatre

(perhaps to discourage competition); to do all that needs

'doing in the interest of becoming a more important factor in

his community; and to put forth that extra measure of showthat

spells the difference between failure and success.

11,

When all of the present uncertainty simmers down, it will

once again become apparent that SALESMANSHIP made the

motion picture the world's greatest entertainment. Buying

right is important; but SELLING RIGHT is what brings in the

customers.

jm;

*

i;;The Trend Definitely Is

Up

Statistics which give cause for optimism are the following,

culled from the New York Times:

Gross national product. At the beginning of the year the rate

^, pf production was $223.1 billion a year. The rate now is $232.2

illion.

S22

Corporate profits. At the beginning of the year the rate was

4 billion a year. Now the rate is $22.9 billion.

Average weekly wages.

IS

ii^tood at $47. Now it is $50.45.

Consumer price index.

153.1. Now it is 168.3.

At the beginning of the year the figure

At the beginning of the year the figure

, |. Employment. At the beginning of the year the figure was

""^7 ,000,000. Now it is 58,500,000.

.'

All of the factors which account for good business in

tjeneral lines are present—stronger than ever. So the poten-

J.

^. Sal for the motion picture also has increased. But, over-all,

film business has shovm a decrease. That means that something

is wrong, not with conditions, but with picture business

^

" itself. Some blame the product, saying the public is "shopping"

for quality. Some blame inertia, lack of confidence,

!ear. It probably is a combination of all of these things. But,

30 long as the general situation is as healthy as the statistics

proclaim, the trend can be UP in this business, if it will just

get off of its backside and out of its doldrums.

KJc'x^ /y^JLuy^^

Pfd^SeaU

Circuit Names the Big Five

In Clearance Complaint

Community Theatre Corp., operating the

State. Springdale, Conn., has asked that it

be allowed a maximum clearance for the

State of 44 days after first run in Stamford.

*

St. Louis 5% Ticket Tax

Passed On to Public

Admission prices at most of the theatres

increased January 1, when the new municipal

levy went into effect; boosts closely follow

the exact amount of tax on adult tickets.

American Legion Honors

Film Probe Luminaries

Citations issued to numerous Hollywood

notables who testified as friendly witnesses

at the recent house un-American activities

committee hearings.

Paramount in Canada Forms

Video Production Company

Famous Players Canadian Corp. organizes

television firm; meanwhile FCC delays to

March 1 hearing Paramount arguments for

acquisition of new U.S. television stations by

theatre subsidiaries.

-f

Loyal Haight to Supervise

Paramount Candy Sales

Succeeds Max Schosberg. who will become

consultant and adviser to the department

which he founded 20 years; Haight joined

the New York Paramount office in November

1946.

*

Loew's Directors Slated

For Re-Election Ian. 30

stockholders to meet in New York; Nicholas

Schenck, Joseph Vogel, William F. Bodgers,

J. Robert Rubin, Charles Moskowitz, Leopold

Friedman, David Warfield, William Parker,

Henry Winthrop, Eugene Leake listed.

Film Classics to Release

For a New Independent

"The Argyle Album" will be the first film

to be delivered by new firm organized by

Alan H. Posner, New York broker, and Walter

Compton and Samuel X. Abarbanel, publicists.

British Theatremen to Stress

Upped Filming Impossible

Cinematograph Exhibitors Ass'n expected

to teU Harold Wilson, president of the board

of trade, at January 7 meeting that 1948 output

will be about 40 features; government

estimate was 75.

Basil O'Connor Is Honored

By British Goverrmient

President of American Red Cross becomes

associate knight of order of St. John of

Jerusalem in recognition of his outstanding

humanitarian work.


ALL NEWSPAPER WIRE SERVICES

RUSH INTO TELEVISION FIELD

Films, Stills and Bulletins

To Be Utilized in Putting

Video Service on Market

By DORIS SULTAN

NEW YORK—The behind-the-scenes

race for position in the expected 1948 television

boom is in full swing. Three newsreel

companies, Warner Pathe News, Paramount

News and Fox Movietone News, may

make some startling changes in newsreel

operation in the coming months. Paramount

is almost ready to roll on films made

from television receivers, but is awaiting

the supreme court decision on theatre divorcement.

Theatrical newsreels are threatened with

strong competition from television. In the

past few months, three worldwide news services,

Associated Pi-ess, United Press and International

News Service, have offered 24-

hour newsreel motion picture service to television

stations.

TIED IN WITH TELENEWS

The INS, unlike AP and UP, is not going to

film its own newsreels. The newsreel films

will be produced and released on a daily basis

by Telenews Productions, Inc. Telenews and

INS are the first to offer daily newsreel motion

pictures.

Prom this it is not difficult to figure out

that the newsreel companies soon will be

forced to offer something new to the public.

Newsreels are released twice a week and are

subject to clearance.

The newsreel service offered by the news

services to television stations would give television

audiences fresh film coverage of daily

events every evening. In addition, both CBS

and NBC television stations in New York

film their own newsreels.

Paramount News, which has been keeping

its theatre television plans under wraps, is not

overlooking any opportunities. The company

soon will join the news services in offering

newsreel motion pictures to television companies.

For many years Paramount has been

exchanging still photos with AP.

Right here it can be assumed that Paramount

News has no intention of manufacturing

competition for its theatres by supplying

newsreels for television until it is

ready to introduce its system for filming

news events from a television receiver in

theatres.

A CURIOUS DEVELOPMENT

One curious development in the current

television situation is the INS-Telenews plan

to supply television stations with daily motion

picture newsreel films, still wirephotos

and teletyped news tapes. The INS is owned

by William Randolph Hearst. So is MGM's

News of the Day. News of the Day does not

figure in the INS-Telenews deal.

News of the Day is silent on television

plans. It works closely with Fox Movietone

News, and its reels are processed at DeLuxe

Laboratories, a 20th-Fox affiliate.

At this point it is interesting to note that

20th-Fox, along with Warners, has been experimenting

on theatre television with RCA.

The sudden rush by the wire services into

the television newsreel field a strong indication

is

that they have every intention of keep-

ings newspaper-owned television stations supplied

with filmed news events. AP is offering

its newsreels only to its member television

stations; INS is offering its newsreel

Warners May Release

Newsreels in Color

New York—Warner Pathe News may

release its newsreels entirely in color.

The first footage, processed by Cinecolor,

will be released for showing in theatres

Wednesday (January 7) as part of the

regular twice-weekly newsreel issue.

The color footage features shots of the

Tournament of Roses and the Rose Bowl

football game in Pasadena on New Year's

day.

A total of 300 feet of Cinecolor footage

is included in the newsreel. The film was

processed at the Cinecolor laboratory on

the coast. Editing, titling and narration

were handled by the Warner studio shorts

department. The studio began flying completed

clips of the color footage to New

York 24 hours after the film was shot.

Warner laboratory personnel was doubled

to handle the color footage and

worked in two eight-hour shifts.

Willard Vanderveer, southern California

representative for Warner Pathe News,

supervised the color filming.

films to all, advertising agencies included.

In early December a total of seven out of

17 television stations in operation were owned

by newspaper concerns. Out of 104 firms that

had been granted television construction permits

by the FCC or had filed applications for

stations, 24 either owned or operated newspapers.

Six firms either owning or operating newspapers

have applied for television station

licenses in recent weeks.

Here it becomes apparent that the newspapers,

which were wai-y of tying up with

radio when that medium first hit the airwaves,

do not want to miss the boat this time.

CBS WORKS OUT PLAN

The Columbia Broadcasting System has

worked out a deal to exchange television programs

with the Baltimore Sun station WMAR

in Baltimore, the Philadelphia Bulletin station

and the Washington Star station WMAL.

Recently the CBS television station in New

York, FMAR in Baltimore and the Philadelphia

Inquirer station in that city all carried

the first AP television newsreel of Pi-incess

Elizabeth's wedding.

This cooperation between newspaper-owned

television stations and CBS has given rise to

rumors that the newspapers seriously are

planning organizing nationwide networks.

The surge of television newsreel activity

apparently has not alarmed theatrical newsreel

executives. Warner Pathe News says it

is too early to judge whether theatrical newsreels

will be hit. At the same time it announced

it was going to issue its newsreels

entirely in color in the future.

That makes two theatrical newsreel companies

that have offered something new to the

public in recent months. Paramount has

been using the new Zoomar camera lens,

which can switch from closeups to long shots

without a change in camera position.

If the theatrical newsreel heads are not

alarmed about the wire services entry into

the television field, neither is INS. Executives

at both Telenews and INS say they will

not cut into present theatre attendance with

their television newsreels. They claim the

television newsreels will whet public appe'Jte

for theatrical newsreels.

This view conflicts sharply with opinions

expressed in the past by television men. They

have claimed that present theatrical newsreel

operation soon will be made obsolete

by television newsreels.

One theatrical newsreel executive said that

while television audiences still were relatively

small, television newsreels could not cut into

theatre attendance.

Like News of the Day, Universal News has

nothing to say about its television plans.

It is no secret that Paramount has been

testing its theatre television equipment at

the Paramount Theatre in New York. Paramount

hopes some day to install its television

receiving equipment in other circuit houses.

It eventually may have a television camera

crew feeding news events to theatres.

PARAMOUNT HOLDS INTEREST

Paramount has been active in television

since 1939, when it formed Television Pi-oductions.

Inc., which operates a Hollywood television

station. Balaban & Katz circuit in

Chicago also operates a television station,

and Paramount is affiliated with Allen B.

DuMont Laboratories, which operates WABD

in New York.

This is how the INS-Telenews service for

television stations will work:

The television newsreel negative will he

flovi'n to New York for processing at the H.

E.R. Laboratories. The company is working

on a new quick drying process. Prints will be

flown out to nine regional Telenews offices

for distribution. These outlets are in Cleveland,

Chicago, San Francisco, Detroit, Milwaukee,

Denver, Dallas, Los Angeles and

Seattle.

Telenews plans to equip these offices with

film processing equipment so that local film

news breaks can be developed speedily. All

reels will be printed on both 35mm and 16mm.

They will be released to the television stations

with scripts to be read by an announcer.

Jack Tobin, production supervisor for Telenews,

said the scripts are more easily prepared

than sound commentary put on the

film sound track.

Telenews is organizing U.S. camera crews.

Two crews have been lined up in New York

and Washington. The company has been

turning out a weekly international newsreel

for theatrical release for some time.

Telenews operates 14 theatres in the U.S.

Several show newsreels exclusively. Some

of the 35mm film prepared for the television

newsreels will be shown in several Telenews

houses. No other theatres will be serviced.

CAN HANDLE EVENTS QUICKLY

On a national news break like the recent

Texas City disaster story first would be carried

on a moving teletype tape flashed on

the television screen. This would be followed

up by still wirephotos with spoken commentary

and then by the newsreels.

The still wirephotos will be used for last

minute additions to newsreels or for news

flashes over television. All wirephotos received

at INS bureaus will be developed on

special glossy paper or film strips and rushed

to the local television station. It takes 20

minutes to receive and develop a wirephoto.

Forty-eight U.S. bureaus of the INS are

equipped to handle them.

Seymour Berkson, general manager of INS,

said the news service is working on a system

for transmitting motion pictures by wire at

the speed of 1,000 feet in 20 minutes. A new

camera that shoots and develops film within

a few minutes is being used in the experiments.

By speeding up the wii-ephoto system,

INS hopes to transmit each motion picture

frame in rapid succession.

BOXOFFICE :: January 3, 1948


MPTOA BRIEF CHARACTERIZES

FILM BIDS AS DANGEROUS'

Divorcement Is Opposed;

Urges Continuance of

Arbitration System

WASHINGTON—Herman Levy, acting as

counsel for the independent tlieatre owning

members of tlie former MPTOA, has filed an

amicus curiae brief with the clerk of the

supreme court in which he makes three

principal contentions. They are:

(1) That the statutory court, in requiring

competitive bidding, made it the only method

of buying pictures and restricted the method

of doing business more than it ever had been

before. Levy describes this as an "inherently

dangerous" method of doing business, asserts

that it is economically unsound and will increase

admissions to the public in the long

run. In the meantime unwary bidders wUl

go out of business.

CAN CURE NO EVILS'

(2) That divorcement can serve no useful

it purpose. Levy says will cure no evils, but,

on the contrary, will create new evils. It will

be sufficient, he declares, to enjoin illegal

practices of the defendants. "Once these

will have been eliminated by injunction," he

asks, "why may not the industry go on as any

other, developing lawful systems of competition

under which the keener, the better and

the more resourceful (whether they be exhibitors,

producers or distributors! prosper,

others just survive, and the remainder

perish?"

(3) That the court can order arbitration.

The statutory court took a stand in favor

of continuance of arbitration, but decided

it had no power to order it. Levy contends

the court has power to order arbitration for

those things which "are inherently arbitrable."

He cites two cases in one of which

litigants were ordered by the court to agree

in "reasonable" royalties and another in

'vhich the court retained jurisdiction to fix

reasonable royalties in case it should become

necessary.

Levy's brief occupies the same positions

as those of Allied, the PCCITO, the Conference

of Southern Exhibitors, SIMPP, and

the independent theatre ovraing members of

the ATA.

I NDER AN AGREEMENT

When the MPTOA and the ATA were

merged into the TOA it was agreed that

f ach would remain an entity in order to

.

ontinue the actions begmr when each sought

M file amicus cm-iae briefs before the New

York statutory court in 1946.

The government has allowed the filing of

the briefs of all these with the clerk of the

.supreme court, but it is up to the court to

decide whether they will be considered and

whether attorneys for these groups will be

heard when the appeal is argued. The distributor

defendants have not given their

consent.

In his motion for leave to file Levy argues

for granting of the application to file and

to be heard by saying "it will be useful in

that the court will then have before it independent

theatre owners' and operators'

objections to the decree, which, by virtue of

the basic philosophy of the Sherman act.

should be intended to be of benefit to them.

Their point of view had not been and will not

be sufficiently presented by their nominal

representative, the solicitor general."

Big Snow Hits Theatres

In Eight Northeast States

BULLETIN

NEW YORK—Damage to power lines

by a sleet storm which swept through the

eastern area early Frid,ay morning (2)

closed down hundreds of theatres whose

oil-burning heating plants were made inoperative.

New Jersey, Long Island, Westchester

and Putnam counties as well as

metropolitan New York were affected.

Some theatres were able to operate

though hurried changeover to coal firing.

NEW YORK—New York City, upstaoe

New York as far as the Adirondacks, Pennsylvania

from Philadelphia to Pittsburgh

and northward, and all six New England

states were blanketed with a record snowfall

of 25.8 inches between the early morning

hours of Friday, December 26. and the

evening hours up to about 8:30 o'clock.

Theatre business went into a s ate of collapse

and stayed that way in the metropolitan

areas during Saturday and Sunday. In

the outlying communities of northern Pennsylvania

and New York and in Connecticut,

Massachusetts, Rhode Island, Vermont, New

Theatres Are a Haven

For Many Thousands

NEW YORK—Thousands of commuters

stranded by suspended train

and bus service, and autoists marooned

by snow-blocked roads, fotuid refuge in

theatres Friday (26). This was particularly

true in Queens after the Long Island

railroad trains stopped running

Friday evening. All bus service had

halted earlier.

Fifteen Skouras theatres, 14 Interboro

houses, five Loew's theatres and

one RKO house took care of snowbound

travelers.

In Brooklyn the breakdown of BMT

service in the P>rospect Park area and

on lines to Coney Island provided

plenty of overnight guests for the Patio

Theatre, operated by the Centui-y circuit.

Stalled autoists were well represented

in the Walter Reade theatres

which stayed open in Perth Amboy

and Plainfield, N. J.

Overnight accommodations and service

varied with the theatre and ingenuity

of the manager.

Most guests sat around in the lounges

and lobbies until the theatres finished

their regular shows. Some paid to see

the pictures and then remained in their

seats overnight.

Whether paying guests or not, the

storm victims received coffee and

doughnuts and, in some instances,

sandwiches.

The theatres kept the steam on all

night, and some managers provided

blankets.

Hampshire and Maine, bus and automobile

traffic was practically at a still .standstill

the following Monday, and theatre business

was in the doldrums.

Film delivery services performed heroic

feats in getting prints to theatres. In the

concentrated population areas around Philadelphia

and in North Jersey deliveries were

a few hours late, and many Saturday children's

shows were called but theatres

off,

remained opened.

Some ran their holdover shows an extra

show, others cut double feature programs to

single features, and a few bicycled prints

from one theatre to another.

In New York City and the surrounding

area there were practically no missouts. but

in upstate New York and in northern New

England the service was spotty. Roads could

have been opened sooner if there had not

been so many stalled cars.

RAILROADING SUSPENDED

Railroad service was suspended completely

on Long Island. Elsewhere it ran from no

service at all to service hours late. By Saturday

afternoon most railroads were open

and film shippers were rapidly reorganizing

their services to use railroads.

Five theatres in northern New Jersey

closed because failure of film deliveries

of

Saturday, December 27, but deliveries were

completed elsewhere in the area and in New

York City with most of the trucks from two

to three hours late.

On both Satiu'day and Sunday New Yorkers,

who were out, saw the streets completely

free of vehicles—except stalled ones—for the

first time in a generation. Subways continued

operating, but patrons had so much

trouble getting to subway stations that most

of them went back home and most theatres

were empty. Sunday business picked up

.sharply in the Times Square area, and on

Monday it improved in other spots.

The closed theatres in New Jersey were:

Ritz. Carteret; Colony, Elizabeth; Royal,

Strand and State, Elizabeth. In Hudson

county and elsewhere Walter Reade houses,

Warner Bros, and the David Snaper circuits

were delayed.

SOME DELAYS, BUT NOT MANY

Rugoff & Becker, operating theatres in the

New York, Brooklyn and Long Island areas,

reported some delays in receiving prints, but

all managed to operate. Some houses played

only one of the two scheduled features. Cinema

Circuit Corp., operating houses in Manhattan,

Bronx, Yonkers and other sections,

also reported one or two hours' delay in receiving

prints, but all houses remained open.

The eastern circuits, in general, reported no

further delays in film shipments after Monday,

December 29.

A Palisade Film Delivery truck was stuck

in the snow at Fort Lee, N. J., Friday, December

26 with film deliveries for Saturday

kiddy shows in the Bergen county area. As

a result, 25 to 30 theatres, in Englewood, Fort

Lee. Bergenfield. Teaneck. Tenafly. Ridgefield.

Park. Ridgewood. Hackensack, North

Bergen. Guttenberg and Palisades Park cancelled

these Saturday shows.

BOXOFFICE :: January 3, 1948


j

Memphis Suit Is

Neighborhoods Benefit

MEMPHIS, TENN.—The $3,378,000 suit

brought by a number of neighborhood theatre

operators against M. A. Lightman, sr.,

Paul and W. P. Zerilla and their associates

and eight major film companies has been

settled.

Final papers of agreement between plaintiffs

and defendants were being signed this

week, and differences have been resolved, according

to William Goodman, attorney for

Lightman.

The suit, filed in federal court under the

Sherman and Clayton antitrust acts, charged

the defendants with operating a monopoly on

film distribution in Memphis. It is being dismissed

with prejudice, which means it cannot

be brought to trial again.

Under the settlement reached today, the

entire distribution system will be altered so

that pictures will be available to whole groups

of neighborhood houses on the same date.

In other words, the public will be able to

Settled;

see a picture at several theatres on the same

night, thus cutting down on the advantage

of one theatre which might obtain rights

to show the picture in advance of competitors.

Theatres other than those which

brought the suit will be affected by the change

in distribution policies.

Goodman said conferences Wednesday

which led to the agreement were friendly. He

declined to give any financial details of the

agreement, saying that all parties had promised

to keep them confidential.

It is believed, however, on the basis of

previous reports, that the settlement will be

for a nominal sum, about $200,000.

Goodman, John D. Martin and Herbert

Glazer represented Lightman's interests.

David N. Harsh was attorney for the Zerillas.

Walter P. Armstrong sr., Walter P. Armstrong

jr., Garland Draper and John T.

Shea represented the plaintiffs.

Representing the defending film companies

were Lowell Taylor and Frank Glankler.

'Agreement' Gets N.Y. Critics' Nod;

Rural Vote Goes to 'The Yearling

NEW YORK—"Gentleman's Agreement,"

the 20th-Fox picturization of the Laura Z.

Hobson novel, captured two of the awards in

the New York Film Critics 13th annual vote

taken at the Newspaper Guild headquarters

December 29. The picture was chosen as

best domestic film for 1947 by a nine to seven

vote on the sixth ballot. Elia Kazan was

chosen best director for his direction of

"Agreement," as well as "Boomerang," another

20th-Fox fihn, by an 11 to 5 vote on the

sixth ballot.

William Powell won the best actor award

for his performances in "Life With Father"

(WB) and "The Senator Was Indiscreet"

(U-I) by a ten to six vote. Deborah Kerr was

chosen as the best actress of the year for

her work in two British films, "The Adventures.s"

(EL) and "Black Narcissus" (U-I).

The best foreign film of the year, chosen on

the fourth ballot, was "To Live in Peace," an

Italian language picture distributed in

America by Times Films Corp.

Bergman and Crosby

Are Farm Favorites

PHILADELPHIA—The country's rural film

patrons have chosen Ingrid Bergman and

Bing Crosby as their favorite stars again. It

marks the second consecutive year that the

two have led the annual Rural Motion Picture

Poll conducted by Country Gentleman.

Results are published in the January issue of

the magazine.

Claudette Colbert placed second among the

women and Gregory Peck finished second

among the men. Up among the top female

stars were June Allyson, Greer Garson and

Jeanne Crain while leaders among male stars

included Cornel Wilde, Alan Ladd and Van

Johnson.

"The Yearling" was chosen as the years

favorite film, followed by "The Jolson Story,"

"Welcome Stranger," "The Egg and I," "The

Best Years of Our Lives," "The Farmer's

Daughter," "Dear Ruth," "Mother Wore

Tights," "Life With Father" and "Margie."

Miss Bergman and Crosby also won the All-

American Popularity Poll conducted by BOX-

OFFICE magazine and published in the

Barometer edition issued last November.

10

Colbert also placed second among the women

stars in this ballot. Of the ten favorite rural

films, four won BOXOFFICE Blue Ribbon

awards and a fifth, "The Best Years of Our

Lives," was a special award for being the

"best boxoffice picture" of the year.

Editors of Country Gentleman pointed out

that the poll shows that rural audiences are

as discriminating as urban filmgoers. Subscribers,

it was pointed out, frequently write

complaining about the excessive number of

B pictures shown in rural theatres.

Film Classics Sets Four

For January Release

NEW YORK—Film Classics will

have four

pictures for release Januaiy 15, according to

Joseph Bemhard, president. They are:

"Furia," Italian film produced by Westport

International Films, Inc., which is scheduled

to go into the Rialto Theatre; "Women in the

Night," produced by Louis K. Ansell, which

is booked for the Gotham Theatre, following

"The Fabulous Texan"; "For You I Die," an

Arpi production; "Discovery," Admiral

Byrd's south polar trip with narration.

Interim Bonus Agreement

Extended Studio Unions

HOLLYWOOD—An interim cost-of-living

bonus averaging 11.17 per cent of contract

wage scales has been extended the lATSE

locals by major studios pending the outcgme

of current negotiations pertaining to a'^ew

contract. The bonus agreement was worked

out by Charles Boren, labor liaison for the

Motion Picture Ass'n, and Roy Brewer, lATSE

International representative.

Herman Beiersdorf Named

EL Western Sales Head

NEW YORK—Herman Beiersdorf, formerly

Eagle Lion southwestern district manager,

has been promoted to western sales manager

by A. W. Schwalberg, vice-president and general

sales manager. Beiersdorf succeeds L. E.

"Nicky" Goldhammer, who resigned Decem-

Loew's 1947 Earnings

Under Previous Year

NEW YORK—For the fiscal year ending i

Aug. 31. 1947, Loew's, Inc., reports a net in-

]

come after provision for depreciation, taxes

j

and other deductions of $11,626,427. This is i

equivalent to $2.26 per share on the 5,142,615

(

shares. It includes $1,093,736 as Loew's share,

of the net undistributed income of partly

owned subsidiaries.

During the fiscal year of 1946 the net was

|

$18,691,533, equivalent to $3.66 on 5,100.327

shares outstanding at that time. It included

$732,588 of undistributed income.

Total current and working assets on Aug.

31, 1947, were $132,171,887. The previous year

the total was $127,830,012. Total liabilities

Aug. 31, 1947, were $26,941,991. The previous

year they were $30,844,315. In other words,

at the end of the 1947 fiscal year net profits

were below the previous year by $7,065,106.'

Assets were up $4,341,875 over the previous,

year, and liabilities were down $3,902,324.

For the 12 weeks ending Nov. 20, 1947, net

income after depreciation, taxes and other

deductions, subject to year-end audit, totaled

$1,354,761, equivalent to 26 cents per share,

compared ^vith $3,650,967, or 72 cents per

share, for the same period in 1946. The gross

sales and operating revenues for the 12 weeks

were es'imated at $37,960,000, compared \vith

$41,460,000 for the same period in 1946.

Tile company stated that substantial economies

had been effected throughout the organization,

the benefits of which should show

in future operations.

Brulatour Increases

Price of Raw Stock

NEW YORK—J. E. Brulatour, Inc., distributor

for Eastman Kodak Co., has increased the

price on raw stock to $11.50 per thousand

feet for 35mm from the old price of $10 per

thousand. The price hike went into effect

December 29. Notices have gone out to producers

and film processing laboratories.

The raw stock price boost caused Consolidated

Film Industries. Producers Laboratories,

Movielab, Deluxe and other film laboratories

in the east to send out letters to their

customers notifying them of a proposed increase

in processing charges. The exact

amount of the increase will be determined

after January 5.

Frank Ryan and His Family

,

Killed in Missouri Crash

SEDALIA, MO.—Frank Ryan. 40, film director,

and his family were killed in the

pile-up of two Missouri Pacific trains here

New Year's day. Killed with the director

were his wife, a son, James, 20; a daughter,

Judith 18, and another son, Frankie, 9. All

were returning to Hollywood after visiting

relatives in Indiana. Ryan had been associated

with the film industry since 1942 when

he collaborated in writing "The Amazing

Mrs. Halliday," a Deanna Durbin film. Pictures

he directed include "Patrick the Great"

and "So Goes My Love," both for Universal.

Fourteen persons were killed in the crash.

First 1948 Censorship Bill

In Massachussetts Hopper

BOSTON—The Massachusetts state legislature

is the first in the country to get 1948

legislation affecting the film business. Two

bills were dropped into the hopper this week.

One provides for a state censorship board

and the other is an anMdiscrimination biU

which establishes penalties for theatre managers

who "wrongfully" refuse admission to

or eject persons from a theatre or place of

public amusement.

BOXOFFICE :: January 3, 1948

I


I months.

H

Chicago Admissions

Go Up to Offset Tax

CHICAGO—Film and sports fans will have

to shell out an extra 3 per cent, despite a

city ordinance forbidding the addition of the

new amusement tax to ticket prices. There's

no law that says the theatres and arenas

can't raise their admission prices. And that's

exactly what happened January 1, the same

day the new tax went into effect. The five

big motion picture theatre chains here, including

one that has most of the independent

houses, announced 3 per cent hikes starting

the first of the year.

Legitimate theatre officials said they expected

to follow suit. Bowling is going up

one cent to 31 cents a line, said the Bowling

Proprietors Ass'n of Greater Chicago. New

prices for hockey tickets at Chicago Stadium

will be $2.05 and $4.10. an increase of 2'l:

per cent. Other sports promoters indicated

they would put similar boosts into effect.

There was a possibility the prices might go

up even another cent. It was explained that

any per cent raise in admission prices calls

for an additional raise on federal tax. The

new tax levy requires payment to the city of

3 per cent of gross receipts of motion picture

and legitimate theatre tickets, bowling alleys,

sporting events and other amusements. The

annual revenue is estimated at $4,000,000.

Petrillo Ban on Recording

Hits 711 Disk Companies

NEW YORK—A total of 711 record and

transcription firms have been affected by

James C. Petrillo 's ban on music recordings

by members of the American Federation oi

Musicians. The ban went into effect midnight

December 31.

Approximately half of the companies make

phonograph records. The remaining concerns

consist of small studios that occasionally

make a musical recording. The four

largest recording companies, RCA Victor, Columbia,

Decca and Capitol, are estimated to

have turned out more than 140,000,000 pressings

for 1947.

Most of the major companies worked right

up to Petrillo's deadline to accumulate a

backlog of new recordings to carry them

through next year. The public is not expected

to feel the effects of the ban for about 12

Petrillo banned musical recordings

for his union members on the ground that

they were manufacturing their own competition.

Production, Sales Huddle

At Enterprise's Studio

HOLLYWOOD—Production'and sales plans

for 1948 were under discussion when Enterprise

staged the second of its annual planning

meetings at the studio. The huddles

Here attended by company executives and

Enterprise's producing, directing and starring

partners.

The executive personnel, including David

L. Loew, board chairman: Charles Einfeld,

president: and George Schaefer, distribution

chief, conducted the meetings. Among those

participating were Joseph C. Gilpin, Robert

S, Taplinger, Bill Blowitz, David Hopkins,

Colin Miller, Ingrid Bergman, Charles Boyer,

Barbara Stanwyck, Ginger Rogers, Joel Mc-

Crea, Lewis Milestone, R. B. Roberts, Stanley

Kramer, Wolfgang Reinhardt and Vernon

Clark—the latter representing Harry

Sherman, now vacationing in Hawaii.

20lh-Fox Dates Two Films

NEW YORK—"Captain From Castile" and

"The Tender Years." both set for release in

January, will be the first films on the 20th-

Fox 1948 lineup.

^a4^ut^to*t ^cfiont

l^ET ROYALTY PAYMENTS of $138,000,-

000 for the exhibition of American films

in foreign countries during 1946 were received

by U.S. motion picture companies, it

was revealed by the Office of Business

Economics of the Commerce department this

week. Distribution of the amount annually

was almost equal over the four quarters of

the year.

According to official British figm-es, about

$70,000,000 was paid to U.S. producers in

1946. It was estimated that the increased

duty on foreign films imposed by the United

Kingdom in August 1947 will not effect a reduction

in film rentals there until at least the

second quarter of 1948. Total receipts in

1947 are expected to be at approximately the

same level as in 1946.

SINCE THE APPOINTMENT last week of

Wayne Coy to be chairman of the FCC, opposition

seems to have loomed in the senate

against his nomination.

Senator Taft told reporters the GOP policy

committee he heads will discuss the appointment

at a meeting early in January. Taft

said he personally was "not favorably impressed"

with the selection of Coy for the

job.

Coy, who is radio director for the Washington

Post, had been objected to by Carroll

Reece, chairman of the Republican national

committee.

Senator Capehart (R., Ind.i said he had

no objection to Coy for his new job.

E. K. Jett, the same week resigned from

the commission and George E. Sterling of

Maine was appointed In his place.

LEWIS S. BAER was appointed last week

as chief of the screening division of the motion

picture section of the civil affairs division

of the army department. Baer was a

former script writer and film consultant and

at one time director of foreign sales for

Young America Films, Inc.

DIVIDEND PAYMENTS by motion picture

companies for the quarter period of September-November

was $13,403,000, according to

the Commerce department. This was an increase

of $44,000 over the period for 1946,

which was $12,459,000. Payments for last

month were $228,000, compared with $320,-

000 for November 1946.

THE PHILIPPINE motion picture government

board which controls amusement prices,

has announced a new and somewhat reduced

scale of motion picture theatre admissions.

Although the scale was to have become effective

October 16. exhibitors have protested

and the application of the order has been

suspended pending further consideration. Officials

of the Manila Theatres Ass'n lodged

strong protests and called upon the board

chairman to present their objections. Members

of the association challenged the legality

of control over admission prices and declared

that if the new rates were enforced

theatres would not be able even to meet their

minimum operating expenses. The board

consented to give the theatre operators until

the end of October to submit financial statements

in support of their claim.

AN OFFICIAL OPINION of the State department

on the feasibility of applying the

Mundt bill to free frozen funds abroad due

motion picture companies, was given upon

query by Senator Smith of the foreign relations

committee this week.

The State department asserted that the

bill as drawn does not give it power to do

anything but buy films, books and other information

media outright, and distribute

them abroad. It does not cover any of the

By LEE GARLING

various "conversion" schemes that have been

proposed, or any of the subsidies.

They asserted also that they must consult

with other top fiscal agencies of the government

before making any recommendation of

the bill on possible solutions or wording of

a broader bill.

IN MANAGUA, NICARAGUA, the most

popular and best theatre was destroyed

by fire on the night of September 30, reports

the motion picture consultant of the Commerce

department. Although the evening

showing had not started, several hundred

people had already taken their seats and

were awaiting the performance. The fire

started and spread with such rapidity that

in the rush for exits eight patrons were killed

or trapped in the flaming building.

MPA Join in the Release

Of Religious Film Series

SPOKANE—Eric Johnston, president of the

Motion Picture Ass'n, announced this week

the availability of the first two, nonprofit,

films in a series to be known as "In the Eyes

of the Church," in a public service project

of the association.

The films are designed to present basic

religious concepts, common to all faiths, as

applied to contemporary situations and issues.

The two pictures are "Nuremberg

Trials, the Church and International Justice"

and "The People in the Atomic Age." They

were made for 16mm exhibition by RKO

Pathe and with the assistance of Arthur

DeBra. of MPA. The idea originated with

Dean Charles E. McAllister of Spokane and

were financed through a gift of Mr. and

Mrs. G. F. Fawcett, also of Spokane.

The films will be available to church groups

of all denominations, and are designed to

stimulate groups discussions. Leaders manuals

also are provided. They are obtainable

through the Religious Film Foundation, 123

East 12th St., Spokane, Wash.

Cagney Challenges Right

Of UA to Serve Summons

NEW YORK—Attorneys for William Cagney

Productions have asked the New York

supreme court to vacate the summons served

by United Artists in connection with the action

over "The Time of Your Life." UA had

started the action to force Cagney to deliver

the film under the terms of a "distribution

deal. Cagney wants to release the film

through Warners, which also has been served

with a summons.

The Cagney lawyers stated the summons

should be set aside because the firm does not

do business in New York. UA has until January

5 to answer this argument.

At the same time Enterprise Productions

has asked UA to file a complaint by January

18 to back up the summons served in

connection with a contract dispute over "Arch

of

Triumph."

COVER PHOTO

The iirst new theatre to be constructed and operated

by Paramount International Theatres Corp., a

pubsidiary ol Paramount International Films, will be

the Paramount Tacna Theatre in Lima, Peru. The

Tacna is part of a newly-erected lO-story building

which includes apartments, offices and de luxe shops.

It will be the first air conditioned theatre in Peru.

It will have a capacity of 1,945 seats. The theatre

was designed by Schlanger, Reisner, Urbahn and

Hoffberg,

BOXOFFICE :: January 3, 1948


:

:

:

predated

just as vie

m9k€ has about \\a\ ^* srea1.

started - ar ^

Variety says

!•* "Suspenseful, hard-boiled melodrama. Tension

hits hard... to unfold gutty action, red-meat ingredients

. . . potent values."

Showmen's Trade Review says:

IW^ "Splendid boxoffice. Fine performances, top production

and skillful direction make it absorbing, actionpacked

entertainment for everybody."

Film Bulletin says:

!W~ "Tense, spine-tingling, closely-knit, sumptuously

mounted, it will roll up handsome boxof^ce returns."

Daily Variety says

iMf~ "A-plus for thrills. Gangster stufT streamlined and

brought up to date with new twists — looks like ready

cash in boxoffice. Production of Hal Wallis, strictly on

the deluxe side, is tops in mounting and showmanship.

Fight scene as fully realistic a bit of mayhem as the

screen will take."

Hollywood Reporter says

B*" "Conspicuous accomplishment is that it brings the

Wallis discoveries of the last few seasons together in

the same picture. Each puts his best foot forward,

Lancaster does excellent job. Scott cuts attractive figure.

Kirk Douglas dominates his every scene.

excellent and Kristine Miller colorful."

Wendell Corey

M. P. Daily says:

a^' "A tough-talking underworld drama bursting at

the seams with violence,"

*Jnd there'll be moreMf^f^about

it s sensational torch-song, "Do7i'l

Call It Love," recorded by topflight

singing stars for top-drazvrr

radio promotion.

L.nXCIIINC

Paramount^!

PJRAMOUNT YEAR


'BURT

LANCASTER

niZABETH

SCOTT

PWULIS'S

r\ Production

WALK

ALONE

ntement

t^^^^^^^^K has

kn^^^^^^^Ei a man

vvitl^^^^^Kgl e s

With

WENDELL COREY

KIRK DOUGLAS

KRISTINE MILLER

George Rigaud • Marc Lawrence

Mike Mazurki • Mickey Knox

Directed bJyronHaskin

It'sScreenplay by Charles Schnee • Adaptation by Robert Smith and

John Bright* Based upon an original play "Beggars Are Coming To

Town" by Theodore Reeves • Produced on the Stage by Oscar Serlin

a womai^wice as deadly!


.

'THcti ^^ S


.

ihe most acclaimed

picture in the history

of the screen!

HE NEW YORK FILM CRITICS' AWARD . .

TIE BEST FILH IF THE TEU n

»f;

with

CELESTE ANNE JUNE ALBERT JANE DEAN SAM

HOLM • REVERE • HAVOC • DEKKER • WYATT • STOCKWELL • JAFEE

producedbyDARRYLF.ZANUCK

screen Play by MOSS HART

Directed by ELIA KAZAN

.CENTURY-FOX


i

ihe

Parents'

IVIAGAZII\€

ON RCARINC CHILDRfN FROM CRIB TO COLLCCE

PUILIS44CO BY T«t PARCNTS- I Nf TITUT€. I NC.

52 Vanc/erii/t ^vt.^/ew York 17. N. Y.

December 15,

19^47'

Mr. Ben Shlyen

Publisher & Editor-in-Chief

BOXOFFICE

825 Van Brunt Boulevard

Kaneas City 1, Missouri

Dear Mr.

Shlyen

As 1947 draws to a close, it is a pleasure to take time

out to congratulate you on the fine publishing job you

have done by keeping "BOXCFFICE" - in my opinion - the

outstanding trade paper in the motion-picture industry.

We thirJf so much of it in our organization, that it is

the or.ly movie trade .loumal in which we advertise. I

think you will be glad to hear that I have recently

ckeyed an ad for your January 10th, 1948, issue.

Your editoriel supervision is a masterful and most constructive

operation. Our motion-picture editors and

myself go through "BOXOFFICE" from co ver to cover. It

enables us to keep quit e thoroughly abreast of all that

is important In the industry.

Sincerely

y

s^^C^

D. P. WJUdCOX, Director

MotitJnPioture Relations

Thank You

Mr.Willcox

BOXOFTICE CIRCULATION


a

Unfair

1

THE OUTLOOK FOR 1948:

Industry, As a Whole, Is in an Optimistic Mood

By J. M. JERAULD

v« T EW YORK— E. V. Richards jr. and Bob

P®U Wilby were the first to describe 1948 as

A "the year of decision."

They meant something more than THE

decision, meaning the prospective supreme

court ruling in the antitrust case: they meant

all the decisions that must be made by producers,

distributors and exhibitors after the

decision has been handed down—an upheaval

that may require the charting of new courses.

They may also have had in mind the revisions

required as a result of the British

75 per cent tax and currency restrictions in

other foreign areas and the accumulating evidence

that the high cost of living is causing

families to cut down on entertainment in

spite of generally good business and high

employment.

Barney Balaban, Paramount president,

phrased a neat description of the new outlook

in his speech before the organizers of the

Motion Picture Foundation when he said the

exuberance had gone out of the boom-time

outlook of a year ago.

It w-ould be a great comfort to some industry

executives if they could feel that whatever

the supreme court decides would be

clear, explicit and final. Will the judges

lean to the theory that the court should confine

itself to enjoining violations of the antitrust

law after stating what the violations

are, or will it attempt to lay down a code

of trade practices as the statutory couit did

in New York?

What Top Exhibitors

Are Thinking About

Ted R. Gamble

President

Theatre Owners of America

The welfare of exhibitors during 1948 can

be spoken of, in my judgment, by no one in

a vein of great assurance. There are too

many imponderables in the theatre business

today to enable anything approaching a precise

analysis. This very uncertainty, however,

should, in my judgment, alert the exhibitors

to their business problems and make

them watch the developments in the new

year with a view to exerting every ounce of

their energy and influence to protect their

business.

(ai The threatened Ascap rates which

must be adjusted so as to not constitute an

undue burden on the theatre business.

ibi National admissions taxes must be

reduced, and protection against the current

epidernic of local admissions taxes must be

developed.

I

c

I

16mm competition must be met.

idi The new and thrilling development of

That has been often attempted and just as

often has failed. Possibly it was the very

suddenness of some such proposals, the lack

of preparation and forethought, that led to

failure. With the UMPI failure fresh in mind,

and being one to learn by experience, I do not

intend to repeat that error. All that I am

seeking to do now is to point out to you a

condition that you will soon have to grapple

with. I merely want to condition your minds

to the idea, to start you thinking on the subject,

in the hope that when the proper time

arrives the proposal will not lack for champions

among the men and women of goodwill

who abound in all branches of our great

industry."

All who heard Kirsch agreed that this was

the most conciliatoi-y and statesmanlike proposal

to come from Allied in a long time.

Spyros P. Skouras, 20th Century-Fox president,

was present at the dinner and nodded

hearty approval. He had made proposals

along somewhat similar line sat a similar

gathering more than a year before.

For the first time, the Theatre Owners of

America is making detailed surveys on a number

of exhibitor problems, one of the most

important of which is the effects on theatres

of the increasing use of 16mm film.

The MPA is planning a more intensified

effort in behalf of industry public relations.

The hope is that these new service activities

will be of benefit to all branches of the

industry.

The new MoMon Picture Foundation is entirely

apart from regular industry problems,

of course, but if it does what its sponsors

hope it will—set a new example of intraindustry

planning in behalf of all its workers—it

will not only lend prestige to the industry,

but it may also lead to a realization

that these are some things upon which all the

contending groups can unite for the common

good.

Cyp MORE immediate concern to

^^ exhibitors

during 1948 is the product outlook. It is

apparent tha*" the day of concentration on

high-budget pictures is passing. Long runs

in downtow-n houses during the boom days

made it possible for producers to extract most

of their profits there. Now that the customers

are going back io their neighborhood houses

in increasing numbers, because admissions

are lower, the downtown runs are shortening.

This means more product will be needed for

the houses with limited audience potentials.

It is obvious that several of the majors

realize this. Some of the product announcements

are on a scale reminiscent of ten years

ago.

Should other courts follow the Chicago

Jackson Park precedent and limit the length

of first runs, even more product would be

required. This might have a tendency to cut

down the super specials. If this happens the

current argument about advanced admissions

might subside to a lai-ge degree before the

year end.

Economists agree that the general level of

business wOl continue, good.

This will be a factor in keeping the outlook

bright. The uncertainties center around

what exhibitors will do to each other, if they

start bidding for better runs than they have

had in the past.

Some time before 1948 fades out, everybody

expects, this industry, with the help of the

government, will secure an easing of the foreign

restrictions, and it is quite likely corporations

W'ill be formed abroad so that restricted

currencies can be shipped to this

country in the form of goods which can be

turned into cash.

BOXOFFICE January 3, 1948 17


LOOKING AHEAD TO THE NEW YEAR

Barney Bala ban Nate J. Blumberg

James R. Grainger

Gradwell Sears

Distribution Chiefs See

Better Product in 1948

Neil Agnew

President

Selznick Releasing Orgayiization

There are prophets and sages in every

form of human endeavor, who attempt to

predict the com-se of business 12 months

ahead. I am neither prophet nor

But, this

sage, but

shovraianship cannot be of vailue

my long experience in the

unless it

motion penetrates

picture

right down the line to

mdustry has proven to me the

that

playing

three

of the

factors

govern the success

pictures. Now more than

ever,

of any film

exhibitors

enterprise.

And these three

must realize that they have

a bigger

factors apply

share of

to the

responsibUity in seeing

year 1948 as well as

that

to any other

the picture

year.

gets all the support it deserves.

They are iD good product; (2) shrewd

merchandising of said product and tested The public, in 1948, will have neither the

showman.ship, including the best in penetrative

publicity, advertising tui-es. and exploita-

Neither will the public give sufficient

inclination nor the money for ordinary piction;

13) mutually cooperative relationships

patronage to the extra-good pictures unless

between the producer and exhibitor.

they are properly stimulated by hard selling

Quality of product scheduled for and

release

good showmanship.

next year by the Selznick Releasing Organization

and by other companies within my showmanship must be given pictures in their

The history of this business proves that

ken is particularly high grade, and with the day and date engagements. Producers and

proper merchandising methods, plus added distributors must emphasize better exploitation

publicity long before the picture reaches

help to the exhibitor 1948 should be a banner

year,

tht theatre so that it has an identity before

its engagement.

Barney Balaban

President

Paramount Pictures

It is not reasonable to be rashly optimistic

about the prospects of our industry in 1948.

The coming year will be a crucial one. We

have met great problems before, and have

solved them. I am tempering my own optimism

with a simple realism and a firm

determination for I do believe that the proven

resourcefulness and ability of the personnel

of our industry will enable it to surmount

these obstacles.

Nate J. Butmberg

President

Universal-International

There can be only one outlook for 1948.

This must be based on the slogan, -Back to

Showmanship!" This showmanship must have

Its source in Hollywood. Pictures must be

made at a lower cost, but they must be better

pictures. This means that we will have

to resort to the old traditional ingenuity

which made this business what it is today.

At the present time our company has the

biggest production schedule, money-wise, that

it has had in its history. In the first two

months of the new year we will have such

top-budget productions as "The Senator Was

Indiscreet," "A Double Life," "A Woman's

Vengeance," "The Secret Beyond the Door"

and "Naked City." This list represents tremendous

negative costs, but we believe the

business these pictures will attract will justify

every dollar that was put into them.

These pictures represent more than money

We think they combine the traditional showmanship

that I am presently talking about.

With the deficiency in foreign income, pictures

of this caliber will have to be handled

with an eye on the maximum possibilities.

We think these are the kind of pictures the

public wants to see. We think they also

represent a fine outlook for 1948. -li

Ned E. Depinet

Executive Vice-President

Radio-Keith-Orpheujn

Several years ago the RKO announcement

of the new season's pictures carried the title

"Productions. Not Predictions." I think as

far as exhibitors' interests are concerned, this

slogan should hold true more than ever for

1948.

Even though producers and distributors are

currently beset with weighty problems, there

have been so many fine pictures already completed

for release during the coming year

that the outlook for the exhibitors, in my

opinion, is

exceedingly good.

As far as RKO is concerned, we are prepared

to offer exhibitors a better array of

product than ever before. I am sure that

other distributors are putting forth every

effort toward this same objective. And so

even though theatres will be called upon to

pay more for pictures, 1948 should prove a

banner year for them.

On behalf of my company and myself, I

wish all the greatest possible success.

M. R. Goldstein

General Sales Manager

Monogram Pictures

1948 will undoubtedly prove to be the year

of decision.

The government suit regarding the selling

methods of the distributors, the matter of

divorcement, clearance revisions and bidding

should be well decided before the 1948 season

is far under way.

The English situation with its abortive

f^ tax together with the rest of the uncertain

75

foreign market, will also be behind

us before the new year over. Continually

is

rising production costs, plus the loss of foreign

revenue wiU put more emphasis and

importance than ever on domes! ic distribution

income.

Unquestionably 1948 will be a momentous

year, but as in previous years the motion

picture industry is well organized enough to

regulate and adjust itself with whatever

conditions and problems it may encounter

Allied Artists together with Monogram Pictures

are looking forward to a year of great

promise. Monogram, with its consistent

"bread

. and butter" pictures has rightfully

earned for itself a well established reputation.

With forthcoming top ranking productions

such as Roy Del Ruth's "The Babe

Ruth Story," "Panhandle," "Song of My

Heart" and "The Hunted," 1948 will see

Allied Artists solidify and improve its position

as a top ranking production company.

W. . Schwalberg Norton V. Ritchey VV. A. Scully

James R. Grainger

Executive Vice-President

Republic Pictures

The British situation serves to emphasize

an industry need which would have been

present, m a lesser degree, after the end of

the era m which motion pictures enjoyed

such outstanding boxoffice returns That

need is showmanship to stimulate a continu-


V;^-5f s^~v '^ \54,\ ,^5 t


'

riit.

'

Iped

' 111

• 11

I

size

. . The

THE OUTLOOK FOR 1948 (Con't)

President

AITO of Indiana

Theatre grosses in Indiana for tiie past six

months have been off from 15 to 20 per

The lioliday grosses of the retail

I "ires in small towns are running behind

the same periods of 1946, while at the same

time these stores have the largest number

of lay-away and greatest number of charge

accounts in their history. The type of goods

that is moving in retail stores is all in the

l"\v price range. $5 or under.

In the last six months the office of the

\TOI has had more exhibitors coming in

)r assistance with their buying problems

1

M.m it has had in the previous six years.

I'lie reason is a falling boxoffice and a rising

operating cost are seriously affecting

profit. I believe it is a healthy sign that

exhibitors are seriously trying to improve

the operation of their houses to obtain the

optimum in boxoffice returns.

The rising costs of the necessities of life

plus poor quality of the product turned out

of Hollywood during the last year is largely

responsible for this condition. The drop in

quality of product is attested to by figures.

from the BOXOFFICE Barometer chart.

I frankly can see for 1948 nothing but a

continued drop in boxoffice unless living

costs level off and the quality of product is

improved. I doubt if this latter item can be

changed greatly. A great many pictures made

to cater to the public's tastes of 1946-47,

and now lying on producers shelves, may not

be acceptable to the 1948 public.

Harry R. French

I'ri'sident

1/ uncsota Amusement Co.

I am more optimistic about the prospects

J. J. FITZGIBBONS

of our business in 1948 than ever before in

my career in this business.

Our

i-ntial

industry

audience

has before

in its history.

it the greatest

We have

I

if

I.. lions of old customers, millions of new ||

Irons created through the wartime ||

nches of the service, the increased spend- j|;

. money of the war worker, and now, ||

hli'd to those groups, the increased amuse- %

n-iit money of the farm family.

Certainly these patrons, plus our newly !|

lade patrons, the youngsters of recent years, ||

us to shatter records in the easy i;

ay during the last two years. Those same §;

Miple will help us to shatter records dur- ||

V2. the coming year if we as an industry, ;|

s Well as individuals, apply the good old

immon-.sense rules of showmanship that

||

%

ave led this industry to its present high ||

'isition.

Morris Loewenstein ,1

I 'resident

M

rhcatre Owners of Oklahoma

||

We are beset from many sides. Our ene- |g

ones are the product of both competition ji

ind jealousy. :|

Ascap's new rate schedule is still being i;

iii'uotiated; television and 16mm films are ji

law threats which afford considerable con- ;|

('in; federal admission taxes, too high, are |;

!ilady to be challenged in the new Congress; ;!|

'iial taxes, cropping up in so many places, :|

id watching and advance admission price I;!

Hires need control. These things em- ;|:

the need for strong exhibitor or- ||

tazations. both national and local. ;|

rhcrc are those who willingly will give jl

Una tunc and effort to meet these chal- ;|

1' || a lis necessary that more of the rank i;

I lile take interest and lend encourage- i|

. A solid front will . do more to spur ;;|

aess and win the fight than the disposi- I;

to let George do it. jl

What Do Exhibitors

Want?

Better product, no $1.20 pictures, a cut in federal

admission taxes, a settlement of the Ascap quarrel

Edward Lachman

(Continued from page 17)

apparent lackadaisical attitude of the stars

should be corrected.

The production part of the industry has

grown fat and complacent on the past lush

business. Those days, as we know, are over,

and to keep our patrons, producers had better

take stock and give us boxoffice film that will

appeal to the masses. Otherwise, our competition,

which is alarmingly apparent, namely

television, sporting events and radio, will

make such inroads at our national boxoffices

that getting them back into the habit of

going to the theatre will be a Herculean task.

I cannot too vehemently emphasize the role

that advanced admission prices have done

to drive these masses from our boxoffices,

especially in small towns. The time has

came to re-educate the producers and distributors

that the lifeblood of our business is

the masses and that movie going is a habit

and a good habit for all concerned. Let us keep

it that way by not slapping the fixed salary

public in the face with advanced prices that

permit only a favored few, who have the

price to pay, to see that particular picture

that the national advertising has created

a desire to see. Let us stop ignoring the bulk

of the people, the masses, the working class

who are responsible for the continued success

of our business.

President

Famous Players Canadian Corp.

We of Famous Players Canadian Corp.

look forward with gi'eat confidence to good

business diiidng 1948 because of the anticipated

high level of pay rolls and steady employment

which is forecast by the continued

great demand for building materials and

all kinds of consumer and durable goods.

The backlog of big feature motion pictures

now complete and ready for delivery

to us and which we now have under contract

assures us of a full supply of high grade

boxoffice attractions for the coming year,

plus the fact that good'pictures do well even

\Vlien conditions are not considered the best,

because the public demand for this popularly

priced form of entertainment is remarkably

steady. For example, from 1930 through the

depression years in Canada to 1934 consumer

expenditures for shoes and food for home

consumption showed a proportionately mucn

greater drop than the receipts of motion

picture theatres during the same period.

Frank R. Ricketson

President

__-

Fox Intermountain Theatres

Whenever we have a good picture we find

a ready response from the public.

The prosperity of our industry for 1948

depends upon the quality of product which

we receive from Hollywood.

I do not anticipate any unfavorable legislation,

either municipal or state, in the Rocky

Mountain region, unless the distributors continue

to force upon the exhibitors so-called

roadshow admission priced attractions. We

must realize that our regular admission

prices today are what we considered advanced

admission prices a few years ago.

The distributor must appreciate the fact

that there is an irritated resistance to so

many so-called roadshow motion picture attractions

in the hinterlands.

Bennie Berger

President

North Central Allied

For 1948, I predict divorcement, which will

put the business back where it belongs and

give ability its chance. I see a defeat for

Ascap, and exhibitors will look back on the

Ascap collections as they now do on the old

score charges. There also will be an expansion

of independent exhibitor associations.

Fred Wehrenberg

Board Chairman

Theatre Owners of America

Frankly, none of us—producers, distributors

or exhibitors—should expect that 1948

on either a net profit or gross income basis

will equal the records set in 1946 or even,

perhaps, those of the year just ended. It

appears to me also that all of the major elements

in this business must reconcile their

business thinking to the undeniable fact that

the days of constantly moimting gross business

are gone in this industry, at least for

the next several years ahead, under normal

peacetime conditions . industry has its

own peculiar and particular problems which

cannot be ignored. We must remember that

the phenomenal success of the business has

been due entirely to the fact that it is the

entertainment of the masses. If, for any

reason, we price motion pictures out of the

mass market, it could well prove disastrous.

Leo Wolcott

Board Chairman

Allied ITO of lowa-Nehraska

It is my belief that the 1948 prospects in

motion picture exhibition will be largely governed

by the quality of the picture product

produced and made available.

There are few ills in the motion picture

industry which cannot be cured by good pictures

at fair admission prices.

I beheve there is still sufficient spending

money in the country to profitably support

good pictures. That the public will not now

support inferior pictures is amply proven by

a recent summary which showed that the

quality of pictures shown in 1947, and the

corresponding boxoffice results have dropped

one-third from 1945.

If our business is to hold its own and

prosper, good pictures at fair prices are a

must.

Mitchell Wolfson

Co-Owner

Wometco Theatres

Gross business will be down slightly during

the coming year. Attendance will be off

considerably, especially if more of our big

pictures are marketed at higher than usual

admissions. Product seems to be plentiful

but quality is not as good as usual. Much

building of new theatres is in prospect if

the building ban is released and much more

is probable if building costs should be reduced.

All in all, 1948 does not appear to be

headed for any increase in business . . . but

to the contrary, I would guess that business

will be off from 10 per cent to 20 per cent in

this area.


. . Comedian

. . Observing

. . Replacing

. .

^oUffu/'Md ^e^tont

Production Is Hurt Little

During Flu Epidemic

Probably because motion picture producs

at an almost precedentially low ebb

len the ailment struck, film-making progwas

little, if any, affected by the mysterious

flu epidemic which has had southem

California in its grip since before Christmas.

Although a large percentage of studio

workers have been victims of the so-called

"virus X" plague, the fact that the working

personnel at the various studios was far

from being at top capacity meant that the

resultant absenteeism did not appreciably

slow up camera activity, which was already

curtailed by the holiday slump and widespread

economy measures.

The flu bug was a democratic operator,

attacking backlot workers, high-paid executives

and stars with the same enthusiasm.

Victims ranged from press agents to directors,

from company brass to technicians. At

latest reports the city health department of

Los Angeles was optimistically predicting,

however, that the epidemic is on the wane

after knocking out an estimated 200,000 persons,

more than 600 of them in the film

plants.

Studio sicklists were particularly heavy at

MGM, Paramount and Warners, where absentees

included such personalities as Director

George Sidney, Ava Gardner, Errol Plyiin

and Jean Arthur. Casualties were also heavy

at Enterprise, where both David L. Loew and

Charles Einfeld, company toppers, were

knocked out of action, and Eagle Lion. Other

lots reported considerably fewer victims.

Sam Spiegel, John Huston

Form Horizon Pictures

CrystaUizing tentative plans disclosed some

months ago. Producer Sam Spiegel and

Writer-Director John Huston are plunging

into independent production with the formation

of Horizon Pictures, Inc. Now negotiating

a major release, they will gun theii' first,

untitled picture in May and will follow with

"The Idiot," based on a story by Dostoevsky.

Huston will not become active in the new

company until he has wound up a writer-director

commitment at Warners, where his

current and final assignment is "Key Largo."

Spiegel was formerly a producer at Universal-

International.

Mary Pickford Organizes

Another Production Unit

Already active in three companies, Mary

Kckford has incorporated still another picture-making

unit. This one, yclept Stardust

Road Pictures Corp., was formulated by her

in association with Charles "Buddy" Rogers,

Ralph Cohn and Hoagy Carmichael, and was

organized to film "Stardust Road." based on

Carmichael's autobiography, for United Artists

release. Miss Pickford. a UA memberowner,

is also active in Triangle Pictures

and Comet Productions.

Two Paramount Directors

Get Plum Assignments

A couple of plum directorial assignments

were handed out by Paramount. Mitchell

Leisen will pilot "Abigail, Dear Heart," first

picture to go into work at the studio this

year, to co-star Wanda Hendrix, Macdonald

Carey and Claude Rains, while to William

Russell goes the megging chore on "It's

Always Spring," upcoming Veronica Lake vehicle

. . . Out Warner way Delmer Daves was

By

IVAN SPEAR

chosen to direct "Until Proven Guilty," next

Joan Crawford starrer, which is being scripted

by George Oppenheimer. At that studio Casey

Robinson was set to script "Bright Leaf,"

story of the tobacco industry, which Seton

I. Miller will produce . . . "Gus the Great,"

the Thomas Duncan best-seller, is to be

scripted and produced for Universal-International

by Chester Erskine. At the same film

factory Garson and Michael Kanin announced

their next venture will be "Come What May,"

with Garson directing and Michael producing

from an original by the former . . . Phil

Krasne's Falcon Productions booked John F.

Link to direct two more in the series being

made for Film Classics release. Link piloted

the initialer, "The Unwritten Law" . . . Columbia

has loaned Director WUliam Castle to

Edward Golden to pilot "Texas, Heaven and

Brooklyn."

Nine Stage Personalities

Signed by WB in Year

That old axiom still seems to be working

overtime—that the quickest way to get yourself

discovered by Hollywood is to head in the

other direction and knock off a job in a

Broadway play. Out at Warners, for example,

the studio counted noses as 1947 passed into

history and discovered that a total of nine

stage personalities were placed imder contract

by the company during the 12 months.

From New York's main stem came Patricia

Neal, Jan Sterling, Richard Rober, Sam

Wanamaker, Jeanne Shepherd and Romney

Brent, as well as Director Bretaigne Windust.

The London stage supplied two others—Robert

Douglas and Lois Maxwell.

Lee Bowman Joins Cast

For Columbia Musical

Major castings for Columbia's upcoming

musical, "Let's Fall in Love," were completed

with the signing of Lee Bowman, who

joins Dorothy Lamour, Jeffrey Lynn and

Janis Carter in the toplines of the Irving

Starr production Ben Blue

will team again Dennis Morgan in

with

Warners' Technicolor tunefilm, "One Sunday

Afternoon." They were first paired in "My

.

Wild Irish Rose" his 30th

year in films,

.

Monte Blue was handed a

character topline in the Burbank studio's

Bogart-Bacall starrer, "Key Largo" . . . Paramount

signed Pearl Bailey, nightclub thrush,

for a key role in "It's Always Spring" .

Leads in Republic's "Recoil" went to William

Wright and Janet Martin, with William

Henry and Stephanie Bachelor also set . .

That valley lot booked Rex Ingram i"De

Lawd" in "Green Pastures") for a featured

spot in

"Moonrise."

Numerous Loanouts Loom

During Week's Castings

Loanouts loomed large among casting activities

during the period. Hal Wallis gave

the nod for Producer Sam Bischoff to borrow

his contract star, Lizabeth Scott, for the

femme lead opposite Dick Powell in "Pitfall,"

being tm-ned out by Bischoff for United Artists

release . . . David O. Selznick loaned Guy

Madison and Rory Calhoun to Julian Lesser

and Frank Melford, head men in the recently-formed

Windsor Pictures, to co-star

in "When a Man's a Man," adapted from the

Harold Bell Wright story. Windsor will make

it for Monogram release . Adrian

Booth as Monte Hale's leading lady in Republic's

"The Timber Trail" is Lynne Roberts

. . . Edmund Gwenn draws one of the

VJanqex Sells Equipment

Used for 'Joan to U-I

Walter Wanger, who reputedly has expended

more than 84,000,000 in the manufacture

of "Joan," the Ingrid Bergman

starrer about the martyred Maid of Orleans,

has already

for Radio by Wanger's Sierra

money back—even

made RKO

gotten

though

some of

the picture,

his

Pictures, just now in editing stages

is

and won't be released until next fall.

He has sold all of the physical assets

used in making the film, including nine

truckloads of equipment, to Universal-

International. The paraphernalia comprises

dressing-room trailers, air-conditioning

units, electrical equipment and

unused materials, which are being shipped

by U-I to Florida. There they will be

pressed into service by Producer Nunnally

Johnson, now filming "Mr. Peabody and

the Mermaid" on location.

top roles in 20th Century-Fox's "Apartment

for Peggy," in which Jeanne Grain and William

Holden have the romantic leads.

Five Autry Films in Color

On Columbia '48 Slate

Gene Autry is going to .strum his guitar and

head 'em off at the pass in at least five sagebrush

epics for Colimibia during the year.

They'll all be made under the Gene Autry

Productions banner and will be filmed in

Cinecolor. The screen cowboy will gun the

first, "Hideaway," early in March shortly after

Autry returns from a personal appearance

tour through 11 southern states, and will be

followed in April by "Wings Westward." The

remaining three will be launched at monthly

intervals.

With the Hopalong Cassidy production unit

temporarily idle, Lewis J. Rachmil, production

manager for the outfit, has swung over

to Edward Golden Productions to supervise

the making of "Texas. Heaven and Brooklyn,"

to be filmed for United Artists release . . .

Louis King. 20th-Fox megger, remains at the

Westwood film foundry for another year, his

option having been hoisted.

Three Literary Purchases

Recorded for the Week

Still breathing feebly and in need of artificial

respiration was the story market as the

period ended with but three literary transactions

recorded. Jack Wrather, Monogram

producer, figured in two of them. He disposed

of a property called "Follow Me Quietly," by

Francis Rosenwald and Anthony Mann, to

RKO Radio, and then acquired another

Rosenwald yarn, "Strikes It Rich," for production

at Monogram. "Quietly" will be

turned out for RKO Radio by Sid Rogell

from a script being prepared by Marty Rackin

... To Warners as a stamng vehicle for Joan

Crawford went "The Story of a Schoolteacher,"

described as a "factual pictorial" entry.

By Charles Speers. it is slated for early

publication by Look magazine. The film version

will be produced by Jerry Wald.

John Hanagan to Produce

Two Mozart Opera Films

On the heels of Columbia's announcement

that it will make film versions of eight operas

during the year, comes word that a newcomer

producer, John Hanagan. is going to

turn out two similar subjects. He'll produce

the Mozart opera, "Don Giovanni," as his

initialer, with Ezio Pinza, Metropolitan luminary,

in the title role, and will follow it

with "Marriage of Figaro," another Mozart

work. Hanagan has announced no distribution

arrangements for the pair.

BOXOFFICE :: January 3, 1948 21


^(mcUm ^efront

By JOHN SULLIVAN

long films. In effect, this means that BritishJ

shorts and documentaries which are run In J

a program will count for quota, not onlyl

against American shorts as in the past, butj

also against American features. The association

sees as helping them this in building j

a British shorts industry.

QUITE THE MOST AMUSING affair of

^ the festive season was the RKO-Walt

Disney party for the industry's children.

After a year of press receptions and parties,

at which jaded pressmen see only each other,

it was a refreshing change to go to a party

where the guests expressed their enthusiasm

with whistles and buzzers.

The party started with the showing at the

Odeon, Leicester Square, of Disney's "Pun

and Fancy Free"—and this in itself was

enough to thrill the kids, for they could brag

to their friends that they had seen the picture

a week before its official west end

opening. Before the big film was shown the

children saw a 20-year-old Mickey Mouse

cartoon, one of the first ever shown.

After the film show parents and children

lined up outside the exclusive Hungaria Restaiu-ant

(in what must have been the first

queue ever outside those premises) to get in

to the tea party. RKO and Walt Disney had

taken the names of the guests beforehand

and there was a parcel of toys waiting for

each boy and girl presented to them by

Dolores Gray, who is starring here in "Annie

Get Your Gun."

One of the significant things noted by

your correspondent was the eagerness with

which quite small children ran around the

room asking for autographs of the stars who

were present. It seems that we start them

in the cinema habit young in this country.

THE REISSUE WAVE is gaining impetus

London as the film shortage increases.

in

This week Rank houses in the west end are

playing reissues almost exclusively with

three of the biggest houses running last

year's films. "Great Expectations" is playing

the Leicester Square Theatre (a good choice

for Christmas), "Stairway to Heaven" is at

the Gaumont, Haymarket and "Blithe Spirit"

is at the Marble Arch Pavilion.

Several of these films are doing better

business than some of the new product which

seems to prove that, shortage or no shortage,

the British public still shops for entertainment.

its

Charles Chaplin's "Monsieur "Ver-

doux," for example, is coming off after a

short run in spite of the fact that it received

fairly good reviews here.

ALFRED SHIPMAN's Alliance Film Studio

group came up with a good picture for th.3

Christmas trade, a modest budget effort that

will gross plenty here and may do well in

overseas markets. At present playing United

Artists' showcase house, the London Pavilion,

Piccadilly Circus, the film titled

is

"Just William's Luck" and is based on an

exceptionally popular series of books and

radio plays which have always been bestsellers

in England. The "William" books by

Richmal Crompton tell of the misadventures

of William Brown, aged 11, and his longsuffering

family. In this picture, which is

the first of a series. Director Val Guest has

captured the essence of the stories.

Starring in the film is William Graham, a

lad of 15 who looks younger, and he is

backed up by a team of troupers led by

Garry Marsh as his father. Pi-oof of Wardour

street's favorable reaction to the film

is the fact that it has received a complete

ABC booking, which means that it will

play 500 ABC cinemas for a .start. Since

was made to a budget of

ii.

around $300,000

it cannot fail to show a substantial profit.

ONE ORGANIZATION that is backing the

new films bill is the Ass'n of Specialized Film

Producers, which is elated with the clause

that states that the supporting program

quota can be alloted against the showing of

one day recently she attended the 'Wal'

Disney tea party in the afternoon and deal;

BRITAIN'S OLDEST film studios are starting

a new production policy. The Nettelfold

goodhumoredly with crowds of children, went

group, which has rented its studios in the

on from there to the Gainsborough staff

dance and presented food parcels from Australia

past, is now to commence full scale production

on its own account and Ernest Roy,

to old folks, who were gathered there

nounced an ambitious production program.

managing director of the group, has an-

by the mayor of Hammersmith, and finished

by presenting the prizes at the staff

dance of Eagle Lion—a hard day's work but

Britain's oldest

Butchers

distributing

Empire Film

company,

Service,

has,

which is

one that built goodwill for herself and for

Rank

in the past, hired Nettelfold's studios at

Walton on Thames for making its own prod-

the group generally.

but under the new arrangements Ernest

uct,

Roy will be producing independently for

Butchers release.

'Flame' Will Open in SF

For Benefit of CARE

NEW YORK—The entire proceeds from the

first performance of "The Flame," Republic

picture, which will open at the State Theatre,

San Francisco, the night of January 5,

will be turned over to CARE, according to

James R. Grainger, vice-president in charge

of sales and distribution. Admission price to

the opening has been set at $1.00, with the

maximum paid being left up to each ticket

buyer. All money will be used to purchase

CARE packages containing food and textiles

for clothing costing $10 to the needy in 14

Eui-opean countries.

Herbert J. Yates, president of Republic,

and Jerry Zigmond, district manager of

Paramount Theatres on the Pacific coast,

are cooperating on plans for the benefit.

Jerd Sullivan, first vice-president of the

Crocker First National bank, has been named

honorary chairman. Gen. Mark Clark, former

commanding general U.S. army in

Austria; Elmer G. Robinson, incoming mayor

of San Francisco; Lieut. Gov. Goodwin

Knight, who will represent Gov. Earl Warren,

and representatives of each of the 14

countries will be present.

ONE BRANCH of the publicity organization

of the Rank group about which little

is heard is the section dealing with the

personal publicity of the stars and their appearances

at neighborhood houses on goodwill

visits. Fortunately this country is so

small that a star can be built up on personals

very quickly as a few weeks between

films can be used to cover several hundred

personal appearances.

In charge of all Rank artists on their personal

appearances is Theo Cowan, who was

promoted to the job last year after working

at Gainsborough. His is a tough proposition,

for he has to drive his stars hard, yet retain

his own popularity with them so that

they will work with him willingly rather

than against him. Unlike the Hollywood setup,

stars are still allowed a great deal of

liberty and while a refusal to cooperate with

the publicity department would probably lead

to suspension by the studio in the U.S., in

England it is still looked upon as "temperament."

Most of the really big stars in the Rank

group are convinced of the value of the work

of Cowan's department, the most obvious

example that comes to mind being Margaret

Lockwood who has built a large measure of

her popularity on personal appearances. In

FOUNDED PATHE INDUSTRIES 50 YEARS AGO

The name Pathe has been identified

with the motion picture industry for so

many years, and has become one of such

historical significance that few are

aware that the man who started it all.

Charles Pathe, is still alive. Although

he no longer is actively identified with

the film industry, his name remains tied

to many companies in the field. The

latest is Warner Pathe News. Shown

above is Charles Pathe, in Lausanne,

Switzerland, reading a congratulatory

wire from the Warner newsreel staff on

the occasion of the 50th anniversary of

the founding of Pathe Industries. His

Pathe News was the first newsreel.

22 BOXOFFICE :: January 3. 1948


^CHESTER FRIEDMAN

EDITOR

OKOffIG

FGH E. FRAZE

Associate Editor

SECTION

PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN

C^xperience

The dictionary definition of experience

is

"knowledge acquired

through personal trials practice or

observation."

Many students and teachers advocate

trial the personal method,

and the so-called self-made individual

likes to refer to this method

as "the hard way." Thoughtful persons,

however, believe that observation

is just as practical and ofttimes

more feasible and economical

than the former method.

The New York exhibitor who permitted

snow to pile up on his marquee

during the blizzard last week

provides an object lesson for theatrem,en

who won't take advantage of

"knowledge gained through observation."

Theatre marquees are not constructed

to sustain the heavy weight

of snow. It should not be necessary

to wait until the marquee collapses

to acquire this "experience."

Two months ago when we were

trying to locate a photograph of

John Ettlinger to run with the announcement

that he had won a

BOXOFFICE Bonus, we found him

in New York, en route to a bigger

and better job, a reward by Paramount

Theatres Service Corp. for his

efforts.

Right after we announced that

John Misavice was awarded a Bonus

in November, we were informed that

he had been promoted as city manager

by the Manta & Rose circuit.

Last week during lunch we told

our guest, Jimmie Nairn, advertising-publicity

director for Famous

Players Canadian, that Tiff Cook,

one of the circuit boys, had earned

a Bonus for November, whereupon

Nairn informed us that Famous

Players Canadian also had given

Cook recognition for his exploitation

ability.

Cook moves up from where he had

been doing yeoman's work as assistant

manager, handling publicity and

exploitation at the Capitol Theatre,

Halifax, to manage a house of

his own.

It appears that the home office,

too, recognizes those who register

in BOXOFFICE as well as at the

boxoffice.

Signs 34 Merchants in Car Co-Op

In It Couldn't Be Done Town

During the five years that Ronald Failes

has managed the Laurel in Long Beach, N. Y.,

he has had many occasions to realize that

the local merchants are not very promotion

minded. As a matter of fact, even at the

home office of Rugoff & Becker which

operates the Laurel, the executives were

dubious as to the merchants coming through

with cooperative ventures.

Failes, however, remembering the old adage

about nothing ventured, nothing gained, set

out to get the merchants interested in a car

giveaway on the theory that as long as he

was going to sell something, he might as well

sell something worth while.

CONTRIBUTE $75 EACH

By the time he had visited each merchant

in town, 34 had agreed to contribute $75 each

towards a car giveaway. This netted enough

cash to purchase a 1947 Kaiser and pay tor

$560 worth of advertising material, including

all necessary signs, posters, heralds, trailers,

coupons and six full pages of advertising in

three local newspapers.

The merchants are supplied with coupons

which are dispensed with purchases in their

stores, and results have been so good that

21 additional businessmen, who at first were

unwilling to join the venture, are waiting for

the promotion to end so that they can participate

in another one.

Failes is already working on a foUowup

tieup which will offer some lucky citizen a

house and lot instead of a car.

Aside from the general stimulation the

theatre business has experienced since the

promotion was started, since patrons receive

car coupons with each ticket purchased, the

promotion has strengthened the theatre relationship

with the businessmen of the community,

who give full credit to the Laurel

manager for initiating the stunt.

MANY IN KIDDY CLUB

Old ideas have special angles, Failes has

discovered. His Kiddy Birthday club, for

instance, has a membership of more than

1.000. Each member receives an attractive

birthday card just prior to the anniversary

date, inviting him or her to be a guest of the

management. The offer is made good at all

times.

Failes points out that though children may

come at an evening or weekend performance,

the chances are they will be accompanied by

one of both parents who put up the cash

tor their admission. That frequently accoimts

tor extra revenue and eliminates the possibility

of the child having to attend when

a picture classified as adult entertainment

is being shown.

That is sound logic.

BRiNGr THIS CARD TO THE BOXOFFICE OF

THE LAUREL THEA-tRE AND VOU WILL BE

ADMITTED FR£E TO ANY MOVIE YOU

WOULD LIKE TO SEE...

THIS IS JUST A UTTLE gift FROM THE

LAUREL TV4EATRE DIKTUOAy CLUB,.,

HOPINS THIS HAS BEEM ONE OF THE HAP-

PIEST BIRTHDAVS you HAVE EVER KNOWN

amAwishins you many more HAPPV

birthdays

Members of Laurel Theatre Kid Birthday club

get this invitation to be a guest of the management

at any performance.

Hobby Shop Helps Boost

Opening of 'Sea Hound'

A tieup with a local hobby shop which

sponsored a model shipbuilding contest helped

exploit the new serial, "Sea Hound," for

Harold Mortin. manager of the State, Syracuse,

N. Y. The hobby shop devoted a full

display to the contest and helped distribute

special heralds directed at the children.

An identification contest in which nautical

terms had to be supplied for sections of a

sailing ship also was utilized in conjunction

with a pre-arranged tieup with the Magnus

harmonica shop, which awarded instruments

and other prizes to local winners.

3Aei^ ^Medman —333—


Goodwill

Spirit

Bridgeton, N. J., youngsters participated

in a mammoth Christmas

party at the Stanley Theatre December

24. With Manager Dan

Dandrea handling the arrangements,

the local Exchange club

sponsored the show, individual

businessmen contributing more

than S3,000 worth of gifts, toys and

games. Every child received a gift

and saw a regular double feature

program. The press urged readers

to submit names of underprivileged

children who were singled

out to receive the bigger gifts. In

scores of other communities

throughout the nation, exhibitors

and managers duplicated Dandrea's

promotion, uniting the theatre

and the community with the

bond of goodwill and good feelmg.

p


1 number

Big Buffalo Publicity

Greets Olcott and

'Wild Irish Rose'

"My Wild Irish Rose" was an especially

fine Clu'istmas week attraction at Shea's

Buffalo Theatre because it is the story of

Buffalo's own Chauncey Olcott, who in his

vouth sang in a local church choir, worked

m a local tavern and joined a minstrel show

in Buffalo.

The local end of Olcott's career was unt.irthed

from the archives of the Grosvenor

library by Charles B. Taylor, advertisingpublicity

"director for Shea's Theatres, and

.1 quarter page story with art ran in the

Buffalo Evening News. An advance screening

for newspaper persons, disk jockeys and

of elderly folk who knew Olcott

brought forth more publicity.

Streetcar cards were used a week in ad-

\Lince of opening and currently, a wide radio

schedule was arranged, 24-sheets were plastered

all over town and on the principal

highways leading into Buffalo, and posters

were used on the rear of 50 taxis.

Royal Crown Cola trucks carried large banners

featui-ing the drink and the picture playdates.

Downtown store windows exhibited

many of the tieup stills and the products

for which they were posed, while Chesterfield

representatives put out several hundred

cards in stores with a photograph of Andrea

King holding a package of their cigarets.

Special heralds were placed in stations

along the line of the New York Central railroad

in western New York. The Town Casino

used several thousand tents featuring a

"'Wild Irish Rose" cocktail on one side and

'their pictui-e on the other.

Buffalo florists tied in with a special rose

dedicated to a "Wild Irish Rose" and the

Polish Everybody's Daily used a full-page preview

in its nationally circulated edition.

New Haven Poli Manager

Tells All of 'Dolphin'

All facets of advertising and exploitation

were used by Morris Rosenthal, manager of

the Poli Theatre, New Haven, to exploit

"Green Dolphin Street."

The traveling Dolphin boat arrived two

weeks in advance and was exhibited downtown.

Pamphlets were distributed describing

the boat, with theatre playdates imprinted.

Trailers and lobby displays were used two

weeks in advance. Directional arrows were

spotted on street poles pointing to the

theatre.

Cards were placed in mail boxes of hotels,

paper bags were imprinted for stores, napkins

were imprinted for restaurants and bookmarks

were distributed to lending libraries

and placed in magazines. Restaurants featured

a "Green Dolphin" cocktail, and music

streamers were placed in windows and on

counters of record shops.

'Crossfire' Essay Contest

Held at Valley Stream

As part of his campaign on "Crossfire."

Ben Mindlin, manager of the Valley Stream

(N. J.I Theatre, arranged an essay contest

at the local high school on intolerance. Two

$10 gift certificates were promoted as prizes.

Three weeks before playdate, 11x14 stills

from the picture and stickers were pasted

on theatre lobby doors, stickers also being

used on the street doors of virtually every

store in town. An elaborate 40x60 in the

lobby attracted attention prior to opening.

In addition, Mindlin contacted the heads

of the various churches in his area and advised

them of the playdates.

BOXOFFICE Showmandiser Jan.

Children's Safety Contest

Enlivened by Eight Bikes

In conjunction with the Sat-R-Day Camp

program at Century's Mayfair in Brooklyn.

Manager Mike Hudish recently promoted a

safety contest open to children who were

required to submit either an essay or poster

on safety. Prizes were eight bicycles for the

eight best entries.

The contest attained full scale proportions

when Capt. Daniel Cashman of the 61st police

precinct and Jacob Chwast, safety officer,

agreed to cooperate.

Chwast, in safety talks at public schools,

urged children to enter the contest. Captain

Cashman contributed 200 official safety buttons

to be given to the first 200 children

submitting entries, and supplied posters for

Ritz in Berwyn Promotes

Giveaway of 30 Fowl

Exploitation for the eighth week of the

Manta & Rose anniversary drive at the Ritz

in Berwyn, 111., included a tieup with a local

meat market for the giveaway of ten turkeys,

ten ducks and ten chickens. The tieup was

made by Manager Eli Zulas and was publicized

by displays in the market, in the

theatre lobby, a special trailer, newspaper

ads and circulars.

The screen program, "Great Expectations"

and "Palmy Days," was further publicized

by the distribution of 1,500 house programs,

newspaper ads in local weeklies and the

classified section of the Berwyn Beacon, and

publicity stories released to the press. Numerous

22x28 cards were displayed in store

windows.

Police Dog Disaster Hero

Popular Guest in Theatre

Jack Campbell, manager of the Scala in

Runcorn, Cheshire, England, stole a march

on the opposition theatres recently by having

Jet, holder of the Victoria Cross and leader

of the Victory parade in London, as special

guest at the theatre's Boys and Girls club.

Jet, a Belgian police dog was the hero of the

Whithaven pit disaster who saved the lives

of six miners. Every member of the club

turned out at the Saturday performance to

meet Jet.

—335—

display and pamphlets for distribution at the

Sat-R-Day Camp.

Pi-esentation of the bicycles to winning contestants

was made on the stage at the Mayfair

during a Sat-R-Day Camp performance,

with Captain Cashman as the chief speaker.

Before the start of the program, 100 public

school children put on a safety demonstration

during which they were inspected by

school and police officials.

The contest attracted wide attention and

netted a great deal of publicity in local

papers. The Sat-R-Day Camp program came

in for praise from civic leaders as a potent

force for good in the community.

'Mitty' Heroine Goes

Shopping for Albee

The personal appearance of Virginia Mayo

in Providence. R. I., sparked exploitation for

"The Secret Life of Walter Mitty" by publicist

Bill Morton of the RKO Albee.

Morton made a tieup with a women's

downtown department store for Miss Mayo

to make a shopping tour. The store purchased

newspaper ads for several days, giving

full credits to the theatre, and plugged

the tieup on its radio time.

Special interviews were arranged for the

star on several programs over WPRO, WJAR,

WEAN, WFCI, WHIM and WBRU. A new

Lincoln car was promoted so that Miss Mayo

could keep her appointments in style.

Featui-ed in the film is a pair of gold

Dutch shoes. A local jewelry shop whicii

manufactures the item donated 50 pair of

the trinkets to be awarded to the first 50

women who attended the Albee on opening

Boxoffice Resembles Jail

In 'Brute Force' Pitch

To sell "Brute Force" at the Time Theatre

in Memphis, Manager C. W. Locke dressed

up his boxoffice in the mood of the picture.

He painted the exterior to resemble the

grey, stone walls of a prison and put vertical

bars at the windows.

25


PLENTY OF ACTION

"BODY AND SOUL'

Where Sportsmen Serve Sportsmen

Make It Your Headquarters

Open Every Monday Evening

Layaviray New For Xmas

JIM FLYNN

SPORTme GOODS

1>t and Jtfftrten

4

NOW i NEW

RECORD SENSATION

"BODY & SOUL"

Lottlt Capifol ra-

°


Outdoor Bally

Given Major Role

In New Haven 'Texan Campaign

. Placing strong emphasis on the outdoor

action background of "Fabulous

Texan," Sid Kleper, manager of the College

Theatre. New Haven, tied up with

stores, schools, libraries and shooting galleries

to create extra interest in this play •

date.

A tieup with all shooting arcades netted

special displays built around an offer of

free tickets to see "Fabulous Texan"

awarded for high scores. The Marliu

Blade & Gun Co. national tieup was incorporated

as part of the campaign with

excellent results.

A coloring contest was planted with the

newspaper, and a weekly used a cartoon

mat in return for a few passes. School cooperation

was invoked, with 43 public

schools, six parochial schools and Yale

university displaying special announcements

on bulletin boards.

General announcements were sent out

by the president of the Parent-Teacher

Ass'n. Tieups were made with public and

lending libraries for art displays and the

distribution of book covers and bookmarks.

"Wanted" posters were placed in strategic

locations throughout the downtown

area. Several hundred miniature guns and

holsters, die cut and imprinted with theatre

copy, were distributed to newspaper

writers and used for outside distribution.

Three days prior to opening, a cowboy

and cowgirl ballyhoo was used with a

couple carrying large cutout guns with

theatre imprint. A record number of window

tieups was arranged with music shops,

book stores, hardware dealers, men's and

women's clothing stores, jewelry and cosmetic

shops, built around accessories with

a western motif, accompanied by stills and

art from the film production.

Contests and free announcements were

promoted over radio stations WAVZ,

WBIB, WYBC, WELI and WNHC. Displays

and announcements were used in

bingo parlors, featuring a "Fabulous

Texan" special nightly with theatre tickets

as prizes.

Ushers and doormen wore ten-gallon

hats and badges a week in advance, carrying

the opening date, and the New Haven

News Co. bannered its trucks, tying in

with western stories. It also placed cards

with 300 news dealers in greater New

Haven.

Local Angle Developed

On Jimmie Davis Role

In order shown, "Fabulous Texan" displays

on the street, sports shop and shooting

gallery.

News Plugs for Short

To help exploit "A Voice Is Born," recently

released short subject, Mrs. Edith Evans, city

manager for Malco Theatres, NewTJort, Ark.,

planted stories with all local newspapers.

Tlie Newport Daily Independent broke a

He had to stretch a point to make a point,

but B. F. Jackson of the Delta Theatre in

Ruleville, Miss., was able successfully to play

up a local angle in the showing of "Louisiana,"

which Gov. Jimmie Davis of

story on the front page and third page, plugging

the attraction on opening day. In the

stars

regular theatre ads, a proportionate amount

Louisiana.

The local tiein was that Davis had been a

of space was devoted to plugging "A Voice

roommate at college of Bob Everitt, a wellknown

Born."

Is

Ruleville attorney.

Jackson mailed out 2,000 handbills and Realistic 'Perils' Display

made up a special trailer telling his patrons

Patrons of the Bliss Theatre. Long Island

that Everitt and Davis had been roonmiates

City. N. v., got a preview of some of the

and to come in and "meet the governor" in

"Perils of Pauline" through a lobby display

Charlie up Manager The his first starring role. He made a further

set by Call. display

point by saying the picture had been booked

pictured several hazardous exploits, the

through special arrangements with Monogram

and that admission would be at regular rates.

outstanding feature of which was a real electric

miniature train, coming fast toward a

Jackson also sniped juke boxes urging patrons

doll tied to the tracks. Attractively arranged

to play the records sung by Jirrmiie

Davis in "Louisiana."

around this were stills taken from posters

of the old "Pauline" serial.

Three-Way Circulation

Of Heralds Reaches

All in Small Cily

Norman H. Willis, manager of the Corbett

in Wildwood, Fla., split up 1,000 heralds

through three distribution facilities to give

him exceptional publicity coverage for "Fun

and Fancy Free."

Wildwood's population is only 2,500 so that

when the Corbett puts out extra money for

circulars, it behooves Willis to make sure

that his sales message gets into the hands

of his prospective patrons with little or no

waste.

Willis persuaded the carrier of the Tampa

Morning Tribune to insert heralds in the

300 papers he delivers locally. Then he pulled

rank on the Boy Scout troop, of which he is

assistant scoutmaster, to get another 400

distributed house to house. The scouts were

treated to free tickets for their work. Balance

of the heralds were handed out in the theatre

on the day before opening, which virtually

assured Willis that he had 100 per cent

coverage.

Displays were set in two prominent drug

store windows, and the Diamond Cab Co.

put posters announcing the "Fim and Fancy

Free" dates on all cabs it operates. Opening

day brought the biggest day's receipts the

Corbett has had since January, according to

WiUis.

Long Campaign for Tun'

In Philadelphia Area

Doug Beck, RKO publicity director in Philadelphia,

worked out an extensive and progressive

exploitation campaign on "Fvm and

Fancy Free," which will cease only when the

film finally leaves the Philadelphia trade

area.

The big break came when the Gimbel

Bros, toy parade featured five floats of

papier mache reproductions Disney

of

characters from "Fun and Fancy Free."

Several hundred thousand youngsters and

adults saw the parade. Extremely productive

of publicity was Clarence Nash, the voice of

Donald Duck, who made a number of radio

shows and met feature writers of the local

dailies, who wrote life-stories about him.

Nash even faced television cameras.

Disk jockeys were given color photos of

Donald Duck in disk jockey pose to distribute

to audiences of their shows. The photos,

autographed by Disney, could not be supplied

in sufficient quantities.

Beck worked out an arrangement with

Columbia and Capitol record companies to

distribute "Fun and Fancy Free" albums to

kids at neighborhood theatres when the film

gets into the smaller houses. Through the

courtesy of the Aldine Theatre, where the

fUm opened, the albums were borrowed by

the public schools and used for assembly

programs.

Omaha Cards Promote

Mitty as Santa Claus

To help exploit "The Secret Life of Walter

Mitty" and in order to get the picture plugged

through merchants who were reluctant to

give space during the holiday season, WOl

Singer, manager of the Brandeis in Omaha,

obtained permission to place small cards in

merchant windows with the simple copy,

"Walter Mitty as Santa Claus." Wherever

the merchants had a Santa Claus in the toy

department, Santa gave free tickets to children

for rides on the electric train in the

toyland of the city's largest store.

BOXOFnCE Showmandiser :: Jan. 3, 1948 —337— 27


Winner of Beauty-Talent Contest

Gets All-Year-Around Honors

Mrs. J. M. Forte, owner-manager of the

Nor Jan Theatre, Olive Branch, Miss., has

received so much help from the exploits

of other exhibitors in the Showmandiser

section that she expresses a desire to repay

partially by contributing an idea

which proved successful and which she

hopes to continue as an annual event.

On Friday following Thanksgiving day,

an amateur contest and beauty revue was

staged at the Nor Jan. using only local

talent. In order to keep the program of

short duration and high interest, all

Merchants Sponsor

Radio Talent Quest

A children's talent program broadcast over

WJDA. new Quincy station, has been successfully

introduced as part the regular

of

Saturday kid shows at the Weymouth Theatre,

Weymouth, Mass., by Manager Oscar

Goldberg.

Local merchants pay for the time and

prize money. Children who have special

talent are invited to compete. Eight youngsters

up to 16 years of age are presented on

each program. Following each six broadcasts,

a final is conducted with previous week's winners

competing for a grand cash prize.

The shows are staged in the theatre from

10 to 10:30 each Saturday morning. Judging

is done by means of an applause meter. Prior

to each show Goldberg addresses the audience,

explaining the radio hookup and what

is expected during the broadcast by way of

conduct and behavior. According to Goldberg,

this personal contact has resulted in

exemplary discipline.

Station WJDA gives the program and the

theatre two free plugs daily.

Tommy Lee Promotes

Merchandise Gifts

A recently promoted tieup in which the

Northside in Pittsburgh gave away five combination

radio-phonographs has been successfully

concluded, according to Tommy Lee,

manager.

Three neighborhood merchants paid all

costs of the promotion in return for theatre

and program advertising. Tickets were distributed

by the merchants to each purchaser

and the theatre distributed drawing tickets

to its patrons. The tieup also covered the

cost of weekly heralds which were distributed

to plug the giveaway.

Tableware as a giveaway item to women

patrons of the Northside have been introduced

with moderate success, reports Lee.

Friendship Pays Off

With Free News Space

Friendly relationship with the editor and

movie reviewer of the News-Leader has been

responsible for excellent newspaper publicity

garnered by Frank Shaffer, manager

of the Dixie in Staunton, 'Va.

Shaffer has been getting as many as three

separate art breaks in addition to top story

space in regular and Sunday is.sues of the

News-Leader. With newsprint at a premium,

he writes, these breaks are obtained only

through goodwill and the grace of good newspaper

promotion.

28

candidates were screened in advance with

only the best permitted to compete.

The beauty finalist was crowned Miss

Nor Jan and received prizes promoted

from businessmen and was assured of

surprises throughout the coming year. She

will also accompany Mrs. Forte to screenings

and once each week will be presented

as a singing star at the theatre.

The entire promotion already has enjoyed

great success, according to Mrs.

Forte who adds the hope that other exhibitors

will

find benefit from trying it.

Grid Rivals Hold Rallies

On Stage of Merrimack

Pregame football rallies of the rival Keith

academy and Lowell high school, arranged

by A. J. Keenan, manager of the Merrimack

in

Lowell, Mass.. was well publicized through

the cooperation of radio station WCCM.

Each school was invited to have its own

rally in conjunction with the exhibition of

"Spirit of West Point." Members of the

football teams, coaches, school officials,

cheering squads and bands livened up the

program.

The raUies were publicized on school bulletin

boards, in newspaper ads and lobby displays.

WCCM gave the rallies plenty of advance

buildup and recorded each night's

presentation, combining both on a half-hour

program broadcast the following day witii

subsequent plugs for the Merrimack's screen

offering.

Assistant Makes Tieup

For Basket Givaway

In cooperation with the Five Corners,

J., Merchants Ass'n. Ida M. Pieroni, assistant

N.

to D. F. Barreca. manager of the

Orpheum, arranged a Thanksgiving giveaway

of 25 large food baskets which cost the

theatre nothing but brought extra business

to the boxoffice.

In addition to supplying the food baskets,

the merchants paid the cost of lobby displays,

a trailer, thi-ee newspaper ads, 400

window cards, 200 bus posters and the coupons

distributed for the giveaway. The Orpheum,

a last run situation, played to turnaway

business according to Barreca.

SHOW v (r.

[HANKSGlViNG

Wfcd Thui'. Nov 2b 27.,:^'^

Here is a simple yet effective lobby piece

which sold a holiday program for A. B.

Joiferis, manager of the Jefferis, Piedmont, Mo.

—338—

Safety Council Joins

Cincinnati Police to

Plug 'Mitty' Slogan

The Cincinnati Safety council granted permission

for placement of 1.000 "Don't Be a

Mitty" safety posters on light poles by members

of the police department and the RKO

Albee benefited with a fine flash for the

"Secret Life of Walter Mitty," all due to the

efforts of Nate Wise, publicist for RKO Theatres

in that city.

In conjunction with the city tieup, the

Cincinnati Enquirer ran a contest in which

readers were required to submit slogans beginning

with the words, "Don't Be a Mitty."

The Enquirer ran five stories on this, members

of the Safety council volunteered their

services as judges, and the only cost the

theatre had to bear was $25 put up for

prizes and a few passes.

Wise got local disk jockeys to plug the

song hits from the production and landed

a radio quiz, "What is your favorite day

dream?" on WCPO's Man-on-the-Street

broadcast.

An unexpected break for the picture was

the personal appearance in Cincinnati of

Virginia Mayo, co-star of the film production.

This alone accounted for 25 newspaper

breaks, including three front-page mentions

after the visitor was tied in with the Community

Chest drive, posed with a traffic

judge to observe procedure in police court

cases involving violatioiis of safety laws, and

attended several press conferences.

Miss Mayo also appeared on all four radio

stations in Cincinnati on popular programs,

which received extra mention in the radio

news columns.

'Seville' Buildup Centers

On Musical Contacts

In promoting the recent roadshow engagement

of "The Barber of Seville" at Constitution

Hall. Washington, W. Ray Gingell

placed special emphasis on the musical backgroimd

of the picture.

An extensive campaign featuring the

operatic star, Tagliavini, was concentrated

in local and out-of-town newspapers. Music

teachers and schools were reached via mail,

and heralds were distributed to persons

buying tickets for the symphony orchestra

concerts.

For radio promotion, Gingell used the halfhour

Opera Gems program featuring Tagliavini

recordings, with generous mention of

the playdates. Music store windows were set

including a large display in Brentano's book

shop, with stills from the picture and playdates

in prominent evidence.

Through barber supply companies, all barber

shops were circularized and received

window cards for exhibition.

Benefit Wins Support

Of Public and Press

Front page publicity was received by the

Noll Theatre, Bethany, Mo., through a

Thanksgiving benefit show put on my Manager

F. F. Chenoweth. Admission to the

special performance was a can or jar of

food. Collections were turned over to the

Bethany chapter of the American Red Cross

for local distribution.

Besides being a community service, the

benefit show helped to create goodwill for

the theatre and will probably be duplicated

prior to the Christmas holidays.

BOXOFnCE Showmandiser :: Jan. 3. 1948


.

'jlieeds

(Dji

. . Tiffany-Stahl

. . Alan

Jills,! Film, Video Problems

lo I To Be Aired at Meet

NEW YORK—Film producers, heads of

television stations and advertising agencies

3|1

''

interested in film production for television

purposes will get together January 26 at the

Hotel Commodore for an all-day discussion

- of their mutual problems.

At the morning session, with Chet Julesza

of Batten. Barton, Durstine & Osborn as

chairman the three topics will be: "Television's

25 Uses for Film," "Film Commercials

for Video" and "What About Costs?"

Three subjects also will be discussed at a

luncheon as follows: "Film Rental Pi-actlces,"

"Video Clearance Rights" and "Getting

Business—Where. How and How Much?"

In the afternoon the program will include:

"Film Standards for Television," "Film Pack-

M .L,^ age Shows Tliat Sell" and "Films Wanted."

, ':The last named will be a report on the film

of television stations and agencies.

An evening session will be devoted to answers

to questions submitted in advance and

panel discussions by agencies and station

representatives. A number of television films

will be screened during the late afternoon.

Thirteen New Applications

For Television Permits

WASHINGTON—Thirteen more television

applications, including one from CBS for Boston,

have been filed with the Federal Communications

Commission. These applications

were sent in during a ten-day period.

If CBS gets its license for Boston it may

have three stations. It has a station in New

York and an application pending for a station

in Chicago.

The new applications are: Summit Radio

Corp.. Akron; WPIT, Inc., Pittsburgh; A. H.

Belo Corp., Dallas; South Bend (Ind.i Tribune;

Isle of Dreams Co., Miami; Atlanta

Journal Co., Atlanta; Miami Valley Co.. Dayton;

Lehigh Valley Broadcasting Co., Wilkes-

Barre; Pearl Lemert, Bakersfield, Calif.;

Hawley Broadcasting Co.. Reading, Pa., and

L. F. Corrigan, Texas Tele, Dallas.

FROM THE FILES OF

GET /OUR NAME

ON A CONTRACT

OREL^E

— the routes of 25 units of 'MOM

AND DAD' for 1948 will be filled'

More than 600 dotes—over onethird

of the entire ploying time this

year—are booked. There's on Hygienic

agent in your territory now'

Phone, wire or write us today. Get

your 'MOM AND DAD' play dates

for 1948 set now.

HYGIENIC PRODUCTIONS

Hygiene BIdg Wilmington, Ohio

Branch offices in Los Angeles,

Chicago, Cleveland, NYC, Toronto,

Ont., Mexico City, London, Buenos

Aires and thruout Latin America.

J S, Jossey and Kroger Babb,

producers-distributors.

"gING OF KINGS." immensely popular

film in America, will be withheld from

certain European countries. Its exhibition, it

is feared, might cause anti-Semitic demonstrations

. . . Lewis Stone, after a four-year

absence, is returning to Paramount to support

Emil Jannings in the German star's

next starring vehicle, "The Patriot." Stone

will play the part of Count Pahlen, originally

intended for Jannings.

Thomas A. Edison witnessed a showing of

Movietone recently and the inventor seemed

well pleased with the demonstration. He

said: "There is no question but that Movietone

is a distinct advance toward the perfection

of talking pictures. I believe it will

go a long way toward creating a better understanding

among the peoples of all the

world."

.

"Uncle Tom's Cabin" has been cut to ten

reels for regular showing . Hale will

bring the famous cartoon character. Moon

Mullins, to the screen . is

said to be seeking the services of Jack E>empsey

to make a series of pictures Metro

. .

has signed Laurence Stalllngs for two more

years. Tim McCoy has been signed for another

year. Renee Adoree also has been

signed for another year.


,

U-l Launches New Sales Campaign;

To Be in Honor of W. A. Scully

NEW YORK-Universal-International has

started a new sales campaign, known as the

Constellation sales drive. The campaign

opened December 29. It will continue through

May 1, 1948. The drive will mark the tenth

anniversary with the company of WUliam A

Scully, vice-president and general sales manager.

This is the first time U-I has chosen the

name, Constellation, for its sales campaign

This also IS the first time the company has

opened a sales drive at the close of the year

The 1947 drive was known as the J. Arthur

Rank-Nate J. Blumberg Sales Drive. It

closed October 2.

The slogan for the new campaign is "U-I

Soaring to New Heights."

Midwest Area Is Winner

In Blumberg-Rank Drive

NEW YORK — Mannie M. Gottlieb, who

supervises the Universal-International exchanges

in Chicago, Detroit, Milwaukee and

Minneapolis, was the leading district manager

m the Nate J. Blumberg-J. Arthur Rank

Good Business sales drive, which wound up

after 22 weeks, according to William A. Scully

vice-president and general sales manager'

Second prize went to the Dave Miller district,

comprising the Albany, Buffalo and

New Haven exchanges. The third prize went

to the Barney Rose district, which embraces dows. Indianapolis; Jerry Marks. Cincinnati;

Portland, San Francisco and Seattle exchanges.

Each district manager received a and George Byrd, Oklahoma City.

Tom Miller, Atlanta; Stanley Wilbur, Dallas,

cash prize.

In the western division, the bookers of

The Minneapolis branch, headed by Leroy the Chicago, Milwaukee, Seattle and Minneapolis

exchanges were prize winners, in that

J. Miller, received the top branch prize check

Other winning branches. In order of their order; in the eastern division, the bookers

of the Cleveland, Boston, Pittsburgh and Albany

exchanges took prize money, while in

the southern division, Oklahoma City, Cincinnati.

Dallas and Memphis bookers shared

in the prize money. The western division,

headed by C. J. Feldman, took top place in

the drive; the eastern division, headed by

Fred Meyers, was second and the southern

division, headed by P. J. A. McCarthy, was

tl-urd.

Fire Hero Not Guilty

CANTON, OHIO—Robert D. Brotsman. Alliance,

was found innocent by a common

pleas jury of a charge of arson in connection

with a fire in the Morrison, Alliance,

LIQUID SEASONING

last June 8. The state contended Brotsman,

who was estranged from his wife, started a

fire in the ventilating system of the theatre

and then walked onto the stage and warned

the audience in an effort to "become a hero

costs you

and effect a reconciliation with his wife."

Brotsman tesified he discovered the fire after

a small girl told him she smelled smoke in

the theatre.

per bag of

popcorn!

L Simonin of Fhiladelpkia

^mamiBaammd

showing: Albany, Eugene Vogel; Detroit, Ben

J. Robbins; Milwaukee, Louis R. Berman-

Seattle, George DeWaide: Cleveland, Lester

Zucker: Portland, Roy Wilson: Kansas City

Jack Langan: New Haven. Arthur Greenfield;

Denver, Mayer Monskv: Chicago, Jack

Bannon, and Salt Lake City, Charles Wade

The 12 winning salesmen in the western

division, in the order of their standing, were

Abe Swerdlow. San Fi-ancisco: Milton Zimmerman,

Detroit: Harry Blatt, Seattle- William

Waldholz, Detroit; Ralph G. Olson, Des

Moines; Ralph H. Ohlson, Kansas City; Robert

Helmerson, Minneapolis; David Goldman

Milwaukee; Harold Michaels. Denver; Edward

Cohen, Omaha; Morris Relder Des

Moines, and Larry Seidelman, Milwaukee.

The ten winning salesmen in the east,

m order of their performance: Al Rose

Buffalo; Judd Parker, Boston; George Reif,

New Haven: Fred Shohet. Boston; Eugene

Lowe, Albany; Carl Reardon, Pittsburgh-

Leo Greenfield, New York; Jern- Spandau,

Buffalo; Harry Fellerman, New York, and

Leo Gottlieb, Cleveland.

SOUTHERN AREA WINNERS

Winners in the southern divi-sion: Mark

M. Holstein, Dallas; Charles Ost, Memphis-

W. Burl Lovelace, Dallas; Ralph Wilkinson,

Memphis; John L. Fagan, Dallas; Max Mea-

One of four Re-Releases b-y

Screencraft Pictures, Inc.

RKO Securities Sale

Scheduled Feb. 16

NEW YORK-A Radio-Keith-Orpheum

Corp. plan of reorganization which went into

effect Jan. 1, 1940, and made this corporation

the successor of Radio-Keith-Orpheum Corp

of Maryland, will be carried to completion

shortly after Feb. 16. 1948. The corporation

mtends to sell on the New York Stock Exchange

all common stock which has not at

that time been claimed bv stockholders and

creditors of the old corporation entitled to

receive common stock under the reorganization

plan.

Under this plan, the net cash proceeds of

the sale will be available until Jan. 12, 1953

to the persons formerly entitled to receive

common stock.

The corporation has also made known that

holders of outstanding script can receive their

pro rata shares of certain net cash proceeds

now held for them until March 19, 1948 This

right will expire at that time.

These securities are held by thousands of

individuals and the corporation has been

unable to reach them by registered letters

because of changes in addresses. Holders

should forward the securities to the Bankers

Trust Co. and holders of the script should

forward it to the Chase National Bank, both

in New York.

Columbia 3rd Quarter Net

Falls Off to $370,000

NEW YORK—Columbia Pictures Corp. reports

a sharp drop in net profits for the 13

weeks ending Sept. 27, 1947. The total was

$370,000. Last year for the same period the

total was $965,000.

Earnings per share on the common after

preferred dividends on the 638,352 common

shares outstanding at the end of the 1947

quarter were 46 cents. This compares with

a rate of $1.39 per share on the 622,782 shares

of common outstanding for the same quarter

of 1946.

Operating profit for the 1947 third quarter

was given as $630,000, compared with $1,540 -

000 for the same quarter in 1946. Federal

taxes in the third quarter of 1947 were $260 -

000. During the previous year in the same

quarter they were $575,000.

Bleached Manila

POPCORN BQXES

10c size . . $6.50 M

25c size . . 15.75 M

Immediate Delivery

Fabian Kontney

609 N. Ashland Green Bay, V\^s.

• For Sale #

Poftcan*i Bo>xe4.

Write /or samples and prices

Winnebago Distributing Co.

819 ~ 11th Street Oshkosh, Wisconsin

BOXOFFICE :; January 3, 1948


I


'

Majors Delay Shifts

In Theatre Holdings

NEW YORK—No changes have been made

in the theatre holdings of the five majors

during the past three months, according to

the quarterly reports filed with the New York

statutory court during the weelc of December

29. These reports were due by January 1.

Tlie companies will wait for the supreme

court decision on their appeals from the

antitrust decree before trying to comply with

its theatre holding provisions.

It was just a year ago Dec. 31, 1946 that

the three-man court handed down the decree.

The big five will argue against its provisions

calling for the breakup of partnerships

with independents where their interests

are more than five or less than 95 per

cent. They also will argue against the absolute

ban on the expansion of theatre

holdings. They have accepted the court order

to end pools, and have already met the July

1. 1947 deadline for this provision. Nor will

they argue against the ban on partnership

among themselves.

Appeal arguments, scheduled to be heard

January 12, have been postponed until February

9 at the request of the department

of justice, which also is appealing the decree.

The appeal briefs are due to be filed

with the clerk of the supreme court by

January 19.

Free Shows for Children

At Harry Fried Theatres

ARDMORE, PA.—The Harry Fried Theatres,

as their way of saying Merry Christmas

to their youthful patrons, treated them to

three free shows this week. The programs

were presented Monday morning at the

Anthony Wayne in Wayne and Tuesday

morning at the Suburban in Ardmore and the

Riant in Conshohocken. Shows consisted of

cartoons, a special children's feature, and

candy for every child.

free

Music Hall Holds Over

Entire Christmas Show

NEW YORK—The Radio City

Music Hall

its held over thi-ee-part Christmas program,

comprising the film, "Good News," "The

Nativity" pageant and stage revue, "Yuletidings,"

for a fifth week starting January 1.

"The Nativity" pageant is being held past

New Year's day for the first time in its 15

consecutive years of holiday presentation at

the Music Hall.

Walsh Denies Taking Part

In Local 306 Elections

NEW YORK—Richard F. Walsh, lATSE

international president, has denied that he is

taking part in the election of officers of

Local 306, New York projectionists' union.

He says that since becoming president of

the lATSE he has made It a practice to

keep hands off all local elections.

Astor Gets 'Scarface' Back

NEW YORK—The FBI has confiscated a

print of "Scarface" sent from Passaic, New

Jersey,- to an exhibitor in Savannah, and

has returned it to Astor Pictures. Jacques

Kopfst«ln, executive vice-president of Astor,

says the Passaic firm which gave a post-

Office box as an address, had illegal possession

of the film.

Record Snow Depresses

Manhattan Grosses

NEW YORK—Mid-Manhattan first runs,

Finrrl fs*arvir'«ac flro HolH along with all other theatres In the metroriHUloerVices

^re "eia

p^Utan area, went through the extraordinary

For Henry SalSOUry. 62 experience of having business come to prac-

NEW YORK-Final rites were held Sun- "9,''!'^ ^ complete standstill the day after

This was followed

(281 by a pickup

^^''^^T^'^ ate Saturday and a rebound late Sunday for

day

home

at

for

the Prank

Henry L.

E. Campbell

Salsbury 62,

Funeral

veteran

employe of Paramount. He died Christmas lf^J}\^^''}'t\^''J''^^'rLZ'^^ ^ ^°''"

day at his home, 875 Fifth Ave. He """^^ slump for all other houses,

is survived

by his wife, Lynn, three brothers and four " ^"^^

,

\^^'^ ^^ek for a record snowstorm

'^'^'^^"^e all

sister. Interment was

managers had counted on rsprivate.

Salsbm-y

covermg

entered

from the pre-Chnstmas slump as

the industry 28 years ago

the staff of Jesse L. Lasky

at He devoted much of his time

when he joined

Paramount.

as

'°?B

^« Broadway

the school vacation started,

houses owed rnost of their

recovery to the subway trade. People living

to theatre acquisition in those years. He

^"bway

Manhattan

lines

than

found

they did

it easier to

to their neighmount

get

later became chief assistant to Walter Wan- f°^f 'o

ger, then general manager of the Para-

production department. Salsbury ^^°'^

''°';h°°''

con-

"°* residing near the

^'^tions couldn't ^"Z^\

tinued working

go anywhere. As the streets

as aide to Wanger when the

were cleared business

producer became head of the Paramount

jumped sharply on

Monday. On Tuesday all the midtown houses

studio in Astoria, L. I.

^'^''^ *^°'"^ '^^avy business.

When Wanser was succeeded bv Russ"ll

Hohnan lalsburv became an executive o

^^^ ^^^""^'^^ i" ^^^ Manhattan sector were

TT^i^^Sv cf iff w. ti^^ f ht ^^^f ^^H? ^l ahead of their 1946 Christmas week business.

Holrnans staff. He held this post unUl his

^.^^ ^^^^ ^^^ ^.^^ ^^ ^^ ^^^ ^^^^ ^^^^ ^.^

about the same. There was some slush and

• T nif 17 11 ni.-i J 1 u-

Louis M. 1-elt, Philadelphia pj^g ^j^yg after the storm bus service on

snow during the 1946 Christmas week.

Dies at 50 of Heart Attack Staten Island was haphazard and both bus

PHILADELPHIA—Louis M. Felt, retired and trolley service in Brooklyn were submotion

picture and vaudeville man, died normal. Automobile service was almost nonsuddenly

Monday night of a heart attack existent, as all parking lots were snowed in

at the Variety Club in the Bellevue Strat- and there was no parking space on streets.

ford. He was 50 years old.

In vaudeville for 15 years, first as a per-

(Average Is 100)

Astor-The Bishop's WHe (RKO). 3rd wk 100

former then as a manager, Felt switched

g°?^',°i7-Tl'l Inati^w'^ai' iSdlLrtfluIn:::^

his interests to motion pictures many years Globe—Body and Soul (UA), 8th wk 130

ago, specializing in neighborhood houses. He Golden—Mourning Becomes Eleclra (RKO),

was associated with others in the erection Go|ha^_The Fabulous Texan (ReD)::: .:::...:.:. 77

..-.

of many center city houses, such as the Mayioir-Gentleman's Agreement (20th-Fox),

^

Mastbaum, Stanley and Fox. d ^i"' '"''t /nVni

He retired in 1945 while manager of the Param^nT-mere There's Life (Para)':

Westmar in nearby Norristown. He Is sur- plus stage show

'qn

125

^^^

vived by his wife Rebecca, a daughter, two R°dio City Music^Haii^ood News (MOM),

sons, three brothers and a sister. RiSlu^Pm^ ''(Tn'^ilorel.'^Sth wk7.'.;".Z;.;;:;.'.IZ.;".:i00

Rivoli—Captain from Castile (20th-Fox) 140

»A _. I! C« r>; Roxy—Daisy Kenyon (20th-Fox), plus stage show ..135

Meyer B. StrOUSe Dies Strand-Mv wild Irish Hose (WB) plus stage show 85

140

PHILADELPHIA—Meyer B. Strouse, man- V.ctoria-The Fuqiiive (RKO)^

_

ager of the Grange, died suddenly early

^f^f Garden-Tie °ExUe (u"lf ^^^^rTZZZm

Monday at the age of 70. Strouse, who was

theatres here during his career, was active 'Irish Rose High m Buiialo;

associated with many other Stanley Warnt-r „ . , „ tt- . •

u ji i

in a number of civic organizations. A widower. Holiday Grosses Below^ Par

he is survived by two sons, a daughter and BUFFALO-"My Wild Irish Rose" at the

a sister. Buffalo was top picture here, with "Killer

McCoy" at the Great Lakes close behind.

Harry Frankenlield Dies Others were off in cold holiday weather.

EASTON, PA.—Harry E. Frankenfleld, BuKalc^My Wild Irish Rose (WB) 110

employe of the State, died last Thursday at Great Lakes— Killer McCoy (MGM); High

the age of 51 after a short illness. He is

Htppo^r^omliTeUe' Starr" (20.h:Fox)rFron.ier

sm-vived by two sisters and a brother. Marshal (20th-Fox), reissues 78

of (U-I); Lalayette Pirates Monterey Bush

Christmas (U-I) 85

Varipapa and MGM Short 't^ZV%?l' ^^'""'.!^'''l: 7.

^^ T»- TT 1 J 20th Century—Out of the Pa^t (RKO);

Go Big in Hempstead Dick Tracy Meets Gruesome (RKO) 91

HEMPSTEAD, L. I.—"Bowling Tricks,"

Pete Smith MGM short, was given an ex-

Qrowd Braves Snowstorm

ploitation opening here December

^I'-'wi^ a/ivlvc^o i^xAww^t

29 that

brought out most of the population of this

Pq_ Auiomobile Giveawav

Long Island town in spite of snow-blocked * ^^ JlUlUlllUiJUC v:Tivcwwwy

ALBANY—Large audiences turned out In a

highways.

This is the home town of Andy Varipapa, snowstorm to attend the pre-Christmas

national match game bowling champion. He giveaway Mercury car, refrigerator,

of a

also is master of a variety of trick bowling washer, ironer, and other prizes at Warners'

shots that make Interesting film material. Strand, Ritz, Madison and Delaware the-

The "premiere" was held at the Skouras atres. The winners, fortimately, were divided

Hempstead Theatre and Varipapa was pre- among the four houses. Supervising the

sented the trophies he won in the all-star drawing, which took 40 minutes, were Mantournament

at Houston, Tex. Following the Al La Flamme of the Strand; Assistant

showing of the picture Varipapa was guest

ager

Zone Manager Charles A. Smakwitz, Pubof

honor at a dinner sponsored by the Cham- licist Jerry Atkln, and Assistant Manager

ber of Commerce. Ted Friedman.

SCfXOtnOE^: January 3, 1«48

r 31


. . . Howard

. . The

. . George

. . Martin

Along New York's Filmrow

By WALTER WALDMAN

MPA Library Films

May Go Overseas

•piE chief topic of conversation along Filmrow

The snow did

during

not bother

the

Estelle

past week Hernan

has been the Of the 20th-Fox

snow storm

exchange.

of December

She went

NEW YORK-The

skiing

MPA is considering a

26 .

Nearly at Great Harrington,

everybody Mass.,

plan to

you met

over

had

the weekend,

and expects to

broaden the Children's Film Library

a story to tell about

the to

big snow return there

include

in

distribution

a few

in foreign countries

.

Reisner of the weeks

.

York Levine, Some

Theatre told

general

films listed

how he manager

in the library are being

succeeded in gettmg

Theatres, released

of the Brandt

two feature

prefers

prints

the

on

south

independently for children's shows

Saturday December

He left for Boca Raton,

by individual

Fla.,

27, to his house December companies

at

29

in Australia and

64th St. and' First and will remain

Ave.

until

from the Film

January

South Africa.

12.

Center Bldg. at Ninth

Requests for films in the library

Ave. and have

44th been

St. , . . George and his sonm-law

simply tied cord

received from India,

Phil England,

to the

Isaacs,

handles Paramount

France Belgium

and the British

of

booker, has been

the cans and dragged them transferred West Indies.

along the

to

snowfilled

streets . . . When they

the Buffalo exchange where Another plan

he now being

will

were two

become considered is

office the

blocks

manager . . . James addition of several

from the theatre they Frank children's

jr.,

"hired" a sled from

manager entertainment

of the local National films produced by J.

a boy who pulled the cans the

Theatre Arthur

Supply Rank to

rest of the

branch, the

spent the holidays MPA film library.

way.

in Cleveland No decision

. . .

has

While

been

he was away, his reached on this to date.

office staff handled the order for a new Release of the library

marquee films

for

in

the St. Tony De Marks

England

Sabato,

Theatre.

operator The would be no

of the Park

problem

old

as far

marquee as the

collapsed

75 per

Theatre, South

during the snow

Plainfield, storm cent film

N.

tax is

J., had three mjuring

concerned,

three

since all of

patrons

persons.

the

in his house

library

Friday

films

evening.

were

He

released long before the

refunded their money tax

and went

closed

into effect.

the theatre

. . . Phil Hodes, RKO branch manager,

Richard

was

Cohen has been promoted to New

One major drawback to overseas release

marooned for several days

Jersey

at his home

and upstate IS

in

booker for Film that the

Classics

MPA member companies in their

Great Neck, L. I. . . . George

He was

Waldman,

formerly an assistant booker

present economy mood have not shown enthusiasm

for

eastern district manager for Film

Harold Saltz, RKO

Classics,

salesman in New Orleans,

footing the bills for additional

had his staff come in on visited

Saturday the

The

New York branch

prints

during

required for the project.

salesmen and bookers the

called week. He

all exhibitors

was formerly a print To

booker

date one Rank entertainment film particularly

who had signed for Film in the

Classics New York

releases

office . . . Another Filmrow

suitable for children has been released

told them where the

visitor

pictures were

was Vince

playing'

Traynor of the State

here.

and

It is "Bush Christmas" (U-I>

and advised them to pick up

Boonton

the

theatres,

prints from'

Boonton, N. produced J.

in Australia. The MPA Children's

the nearest theatres Film

as

Library is the pictures

studying

were

the reacUon of

played off.

American

Bob Fannon, youngsters to the

assistant branch Rank

manager product

for

Republic, is on vacation. He left after the

At several Bill

exchanges bookers Murphy

had 22nd

their

Annual Playdate drive

hands full the following ended

Herman

Monday and

December Gelber

26.

Tuesday.

During the preceding tember 29 . . .

The drive began

Re-Elected

Sep-

weekend Max Gillis,

prints

eastern district As

had been circulated by manager

Film

circuits

for

Operators'

among Republic,

their

visited

Head

the Philadelphia

exchange

own houses

.

circuits did not bother

December NEW

30.

YORK-Herman Gelber has been reelected

informing the exchanges president

of

of

these

the Motion

shifts

Picture Machine

which were made to save

Operators

time and assure Barney

Local 306,

Feld, manager

and Harry

of the

Storin

each

Jersey

house

Theatre,

Morristown,

has

of product

been

...

re-elected

The bookers had

vice-president.

N. J., had Both will

a close call

to do

recently

a lot of

serve

telephoning

two-year

to trace the unreported

in

terms.

while making his first solo flight

prints.

Other officers

his new elected

airplane.

to serve

While en

two-year

route from Morristown

terms are: Ernie Lang,

to Atlantic

recording

City

secretary

his gasoline line Izzy Schwartz,

Sol Shernow of the

broke

financial

Warner and

print

he ran

secretary:

out

department

spent Friday was

of James

fuel. Luckily there Ambrosio, treasurer,

night and

an open

and L. S.

cornfield

Askinos,

Saturday

right

sergeant

at arms.

below him and

mormng in a stranded Feld

Morris

Long was

Kravitz

able to

Island land

and Dan

train

the

Scher

craft . .

After were re-elected to

Greenberg repairing

their

of the

the

posts

Paramount

hne as

and taking

business

on a new supply

of Max gasoline,

agents. Eli Asen,

theatres in Poughkeepsie

Feinberg

and Newburgh

he and

took off and Max

completed Horowitz were

considered himself lucky

the

named as

trip.

trustees.

to get to New York

l^m Poughkeepsie in five hours Monday

The usual hour-and-a-half trip took eight

to ten hours Saturday and Sunday Bill

Para Sets N. Y. Tradeshows

Didsbury of the Didsbury Theatre, Walden

N^Y.,

NEW and Harry

YORK—Paramount

To WB Pathe

will

Friedman tradeshow

News Post

of the Academy "Albuquerque"

Theatre, Newburgh,

on the Fox

decided

exchange projection

room who head-

NEW YORK-William

to postpone McCUu-e,

their

weekly New

January 19 at

York 10:30 a.

visits on

m. "Saigoned

the RKO will be tradeshown Pathe in the same publicity operations dur-

Monday because

of the «"""• at 10:30 place ing the past year, has joined Warner Pathe

a. m. February 2.

William McClure Is Named

News as its staff correspondent in Europe

McClure will leave January 17 for Paris

where he will join William Murray,

News' European manager.

Pathe

McClure and Murray

will operate under Alfred Butterfield

editor of Warner Pathe News, and Edward

Buddy, foreign editor.

Sarnoff Heads New Armed

Forces Communications

NEW YORK-Brig. Gen. David Sarnoff

f -i

president of the Army Signal Ass'n, has made

known that the association has been reorganized

into the Armed Forces Communications

Ass'n as a result of the amalgamation

of the defense services the of U.S.

Sarnoff says that all Americans engaged

in the fields of communication or photography

can contribute to military preparedness

by joining the assoclaUon.

V.,u\i^T'^^^uT,^, th"'^?f:,f«T'^«-''-t"-''

Rpr^i^ '*'*"°" auditorium -' the .radescreenln, of

"Voice of Theatre Speakers"

JOE HORNSTEIN has them!

32

BOXOFTICE :: January 3, 1948


"-a Lis

New Amusement Tax

Proposed in Camden

CAMDEN, N, J.—The city commission has

approved on first reading an ordinance fixing

a one per cent amusement tax on theatres,

sporting events, and all other places

where admission is charged. A public hearing

on the measure has been set for the

near future.

The regulation provides that a license must

be obtained by individuals, firms or corporations

operating theatrical, vaudeville,

motion picture, or athletic exhibitions of

any kind. Violation of the ordinance involves

a penalty of a 90-day jail sentence

or $200 fine or both for each violation.

Joseph Varbalow, owTier of the Savar

Amusement Co., attacked the proposed ordinance

as "discriminatory" and placing "an

unfair burden on such business enterprises."

Varbalow said local theatre owners are

assessed 10 cents a seat by the city, in addition

to paying "heavy real estate taxes,

a 20 per cent federal amusement tax, social

security, unemployment compensation, corporation

taxes and franchise fees."

"This tax is unjust," he declared, "and

I will protest it vigorously. It will cause

hundreds of theatregoers from outside the

city to remain in their own districts. We

draw patronage from seven south Jersey

counties to our houses here, and we will

lose them such a regulation is passed."

if

Italy Production Costs

Still Cheaper, Picker

NEW YORK—The cost of producing a

film

in Italy is still approximately 50 per cent

lower than in Hollywood, despite the doubUng

of Italian costs in the past few months, according

to Leonard Picker, independent producer

releasing through Eagle Lion. The

influx of American and British production

in Italy has virtually eUminated native production,

he said. Picker recently returned

from Europe where he studied production

possibilities in Italy, France, England and

Sweden.

Columbia, Edward Small and Rod E. Geiger

are among the American producers making

films in Italy. Picker predicted increased

production there because of the lower

costs. As a comparison of costs. Picker declared

that a picture that would cost $900.-

000 to produce in Hollywood would cost

$400,000 in Italy. In Mexico the same production

would cost approximately $650,000,

he said.

Production in France would be inadvisable

because of the current "unstable poUtical

situation. Picker said. Sweden also offered

good prospects for film production, despite

"unsure weather conditions."

Picker left for Hollywood January 1 in

order to discuss the prospect of making "Sons

of the Musketeers" in Italy in association

with Jacques Grinieff. Picker's Mexicanmade

film, "The Adventures of Casanova,"

will be released by Eagle Lion early in 1948.

NET DEPINET DRIVE TEAM WELCOMED—President N. Peter Ralhvon greets

Capt. Walter Branson and Lieut. Harry Gittleson at a studio luncheon in their

honor. Seated, clockwise, are Rathvon, Dore Schary (hand under chin), studio production

chief; Herb Maclntyre, western district manager; Ferry Liebcr, studio publicity

head; S. Barret McCormick, national advertising head; Gittleson and Branson.

Watch Theatre Expenses,

Warner Managers Told

ALBANY—Ten Warner managers from

Albany, Troy and Utica left a three-hour

meeting in the upstate offices here with a

message ringing in their ears to "watch expenses."

Detailed accounts for each house

since 1940-41 were produced and compared.

C. J. Latta, zone manager, and Charles A.

Smakwitz, assistant zone manager, pointed

out the skyrocketing prices in certain lines.

Paper towels, for instance, have jumped

about 300 per cent. It was suggested that

waste in towels and soap be eliminated as

much as possible.

Managers also were told to keep a close

check on oil, "maintaining your house

neither too hot nor too cold." Oil, Latta

and Smakwitz said, was likely to be in short

supply this winter.

Latta and Smakwitz stressed that the

pruning of expenses should not interfere

with service to the public. "Service and entertainment

are the two commodities we have

to offer," Latta said.

Two items of expense, film rentals and

salaries, cannot be cut, the Warner men

agreed.

Hoboken Rialto Sold

HOBOKEN, N. J.—Pasquale DiMenza of

Hoboken has purchased the Rialto Theatre,

a Hoboken landmark, from the Joseph J.

Garibaldi organization and will remodel and

redecorate before opening the house for foreign

pictures, plays and vaudeville. Purchase

was made from Albert H. Graham. New York

realty investor. Originally a burlesque house

when it was known as the Empire, the theatre

later played stock and vaudeville.

BROADW AY

Gene Fowler jr., associate producer for

U-I, is registered at the Waldorf from Culver

City, CaUf. . . . Seymour Eichman, advertising

manager for Astor Pictures, was

married Saturday (27) to Esther Cohen.

After a honeymoon at Lake Placid they will

make their home at East Hampton, L. I. . . .

Donald Buka has returned to the coast to

continue work in "Street With No Name,"

to be released by 20th-Fox. Buka has been

in Washington with Director William Keighley,

where scenes for the film were made

at

the FBI offices.

Norman Stewart, dialog director on "The

Eternal Melody," to be released by Columbia,

is in New York from Rome, Italy, where

the picture was filmed. He expects to leave

for the coast January 7 . . . William F.

Rodgers, MGM general sales manager, will

be guest speaker at the Motion Picture Associates

annual installation luncheon at the

Hotel Astor January 5. Samuel Rinzler will

serve as master of ceremonies.

Sid Blumenstock, assistant exploitation

manager for 20th-Fox, is in Cincinnati to

set up plans for "Gentleman's Agreement,"

wliich will open there January 22 . . . Henry

Fonda is in New York to star in the play,

"Mr. Roberts." This will be Fonda's first

Broadway appearance in ten years . . . Dolores

Moran and her husband. Producer

Benedict Bogeaus, arrived in town early in

the week . . . Beatrice Rosen of the 20th-

Fox duplicating department has announced

her engagement to Ted Kalman. They plan

to be married in March.

Lighthouse Clears $7,053

NEW YORK—The Lighthouse of the New

York Ass'n for the Blind has cleared a net

of $7,053.30 on the recent Astor Theatre open-

WAHOO

ing of Samuel Goldwyn's "The Bishop's

Wife" (RKO). Funds will be used to aid

4,000 blind persons.

THE IDEAL THEATRE CHAIRS

JOE HORNSTEiN has them

America's Finest Screen Game

HOLLYWOOD AMUSEMENT COMPANY

831 South Wabash Avenue • Chicago, Illinois

BOXOFTICE :: January 3, 1948


. . Paul

. . Harold

, 1

ALBANY

Qscar Perrin, manager of the Rltz here, received

a holiday card from actor Charles

Coburn, who appeared in "Lured," which

played at the Ritz Christmas day. Oscar

first met the veteran actor when the latter

played Harmanus Bleecker hall years ago.

Coburn also made a personal appearance at

the Palace when he was heading the Mohawli

Drama festival at Union college in Schenectady.

Perrin was at the Fabian house.

Ted Friedman, assistant manager of Warner's

Strand, had an operation on an impacted

wisdom tooth . Stern .manager

of the Delaware, played fireman recently

when engineer Leonard Craft's automobii.e

began smoking. Stern's quick trick with a

fire extinguisher put out the blaze in short

order . 'Wallen, manager of the Leland,

spent Christmas in Mount Vernon with

his parents. Paul's father served for years

as F. F. ProctDr's general manager.

Bert Lawlor, manager of Fabian's Community

in Catskill, staged a Christmas giveaway

in a tieup with a local furniture store.

Gifts included a Philco radio, a refrigerator,

card table, floor lamps and electric clocks.

The Elks club in the town gave a free kiddy

show December 27 at the theatre . . . Fou.-

houses here which clicked with Thanksgiving

morning cartoon shows and a repeat the

Saturday morning before Christmas, staged

another December 30. Fifteen cartoons and

a Tom Mix giveaway were features of the

"Crazy Show." Tickets were 25 cents.

Exhibitors visiting Filmrow included Vivian

Sweet of Greenwich, Salem and Schuylerville,

Jules Perlmutter, Rivoli, Schenectady, and

Frank Wieting, Park, Cobleskill . . . Mrs. Mike

Nuzzola, wife of the 20th-Fox salesman, has

joined her husband in Ravena. Nuzzola had

been staying at the Ten Eyck hotel since his

transfer from New Haven in October.

Bruce Pettit, 'WROW film critic, now has

included comments on pictures in neighborhood

houses, in answer to a suggestion from

a listener. The woman made the point thac

the heavy snowstorm made it difficult and

sometimes impractical to go downtown to

first runs. As a result, Pettit made observations

on the top half of the bills at the Madison,

Delaware, Paramount, Royal and Eagle.

Comment, of course, was based on downtown

screenings.

The James Melton concert at the Palace,

under the auspices of the Associated College

Women's Clubs, did not hit capacity. The

upstairs was filled, but some of the $3 and

$3.60 seats were empty. The star added a

dozen encores to his program. He will draw

a full house the next time he appears. Manager

Alex Sayles predicted. All previous concerts

sponsored by the college women had

been sellouts.

"Barber of Seville," grand opera picture

starring Ferruccio Tagliavini, played a twoday

engagement at the Crane, Schenectady.

Admission was $1. Newspaper advertising

listed Tagliavini as "cui-rently appearing"

with Lily Pons and Robert Merrill in "Lucia

di Lammermoor" at the Metropolitan Opera

House.

Irving Helfont Promoted

At Home Office of MGM

NEW YORK—Irving Helfont, home office

sales executive for MGM, has been promoted

by William F. Rodgers, vice-president and

general sales manager, to the post held by

Joel Bezahler before he became assistant to

Rodgers recently.

Helfont has been home office assistant to

George A. Hickey, eastern sales manager,

whose headquarters are in Los Angeles.

Buffalo Testimonial Honors

Elmer Lux, Jack Chinell

BUFFALO—Two local men who entered the

motion picture distribution field as youngsters

were honored by 250 distributors, ex-

hibitors and friends at a testimonial dinner

,

sponsored by Variety's Tent 7 at Hotel Lafayette.

Gues's of honor were Elmer P. Lux. recently

elected councilman-at-large. who resigned as

Buffalo RKO manager to enter the exhibition

field, and his successor. John G. "Jack"

Chinell. They received gifts of U.S. savings

bonds and scrolls containing the signatures

of all the guests. Presentations were made by

David Miller. U-I district manager, and Harry

L. Berkson, treasurer.

Toastmas er William B. Mahoney, Erie

county Democratic chairman, lavished praise

upon Lux, predicting he will "go far" in pubhc

service. The guests of honor, both former

Variety officers, heard their service to the

picture industry lauded by the following:

Banquet Chairman Phil Fox, Chief Barker

Dewey Michaels, Chief Barker-elect William

P. Dipson, New England Manager Gus

Schaeffer of RKO, Dr. Joseph L. Fink, Variety's

chaplain, and a representative group

of city officials.

Small-Town Price Hiked

To 50 Cents by Lamont

ALBANY—An increase in evening admission

from 42 to 50 cents has been effected

by Harry Lamont at the Strand in Philmont.

This places the situation on a par with Lament's

Vanderbilt in Greenville. He charges

55 cents in Woodstock. Matinee tap is 26

cents.

"Higher operating coste" is given by Lamont

as the reason for the increase. "Expenses

had risen to the point where outgo

was greater than intake, despite good business,"

Lamont said. "I put the increase

into effect on Christmas. The reaction the

first few days—no one complained—leads me

to believe it will meet with acceptance. The

Strand, like Lament's other indoor houses,

was closed for two weeks before Christmas.

He has been following this plan for three

years and says it works well. "The fortnight

before Christmas is always bad for exhibitors,

and I believe it wiser to close and

give everyone his vacation at the same

time," Lamont said.

Lamont has reinstalled premiums at the

Strand after a five-year lapse. If the policy

proves successful, he said, he will introduce

it also in Greenville and Woodstock.

Into 'Peabody' Cast

Millard Mitchell has been added to the cast

of the Universal picture, "Mr. Peabody and

the Mermaid," starring William Powell.

Complete Sound Systems

The finest in sound equipment . . . the ROYAL

SOUNDMASTER Soundhc.id. the f.imous PD-

50 Scries Amplifier, and "The Golden Voice of

the Silver Screen" Two-way Horn System . . .

all combined to give you. in one complet

package, the ultimate in quality sound reprodut

tion. There is no finer sound for your mone)

Also available individually are;

• SOUNDHEADS •AMPLIFIERS

• TWO-WAY HORN SYSTEMS

• BASES

Streuber & LaChicotte

1819 Broadway

New York, N. Y.

INCORPORATIONS

ALBANY

The Formont Corp. motion picture producers

and distributors; incorporators,

Arthur Steven Ford, Mary E. Ford, and

Robert L. Montgomery.

Falcon Films, Inc; To produce and deal

educational, commercial and religious

in

motion pictures; Incorporators, John P.

Byrne Jr., Roy A. Prediger and John J.

Dimne.

Television Artists Corp., television business

in New York; incorporators, Anne S. Mc-

Partland, Margaret H. Cronin and Margaret

O'Neill.

F.S.C. International Corp., motion picture

films and machines; incorporators, H. Alban

Mestanza, Elaine Henno de Alban Mestanza

and Eugenie G. Henno.

BOXOFFICE :: January 3, 1948


. . Robert

. . This

. . Prices

5«'

St

B»t!ff

PHILADELPHIA

Rs a special treat for the youngsters during

the holiday week, ten Stanley Warner

neighborhood theatres presented the Suzari

Marionettes in "The Wizard of Oz." Performances

were given in the Orpheum, Fern

Rock. Broadway, Waverly. 69th Street, Kent.

Logan, State, Egyptian and Circle . . . The

Harry Fried theatres—the Riant. Anthony

Wayne and Suburban—were closed for matinee

performances December 24 when Fried

entertained all employes at a Christmas party

in the Suburban . Gordon, manager

of the Admiral, held a five-hour holiday

show for 100 orphans, gave them Christmas

presents, and then took them out for

ice cream, candy and cake . . . Other parties

were held by civic groups at the Aurora,

Viola and Broadway.

According to a newspaper annoimcement.

"The cost of operating this theatre, like .all

the rest throughout the country, has increased

... A very small advance in prices

is absolutely necessary . will be 10,

20 and 25 cents" . from the Dumont

Theatre at 9th and Arch, home of the famous

minstrels, in 1918 . . . Loot totaling $1,000

was taken from the Stonehurst in upper

Darby last week, $950 in cash and $50 in

postage stamps, by thieves described by police

as "experienced."

David E. Milgram, president of the Affiliated

Theatre circuit, is the new head of

the Ashborne Country club . . . Sam Stiefel,

former localite, arrived from Hollywood, en

route to England with Mickey Rooney . . .

Dr. Bernard Kahn, house doctor at the Earle

and Pox for 20 years when they were show

theatres, has flown to South Africa to visit

his

sister.

Hilton G. Francis, former manager of the

Virginia in Atlantic City, has moved here

where he is now manager of the Columbia

... A fireproof booth was installed in the

Bellevue Stratford ballroom where a special

screening of "Gentleman's Agreement" was

shown before 500 Jewish leaders from all over

the country.

The Towers in Camden ran a word-game

contest as a promotion on Monogram's "Black

Gold" last week, with contestants trying to

make the most words using one letter from

each word of the film's title. The six highest

totals were each awarded a pair of tickets

for the holiday stage and screen show. Winners'

names and hsts were posted outside.

Two drive-in theatres, each with a capacity

of 750 cars, will be built in the greater Camden

area, and are expected to be in operation

by spring, according to an annomicement

made last week by W. W. Smith, president of

Park-In Theatres, Inc. A Camden manager,

bothered by youngsters bursting popcorn bags

at a crucial point in the picture, devised a

plan of punching a few pin holes in the

bags beforehand. Now the kids can blow and

blow but the bags won't burst.

METRO PREMIUM CO.

presents

BEAUTYWARE PREMIUMS

Mightiest BoxofHce Magnet in the Entire

Premium Field

334 W. 44th St. COLumbus 5-1952 New York

257 No. I3th St RITtenhouse 6-7994 Philadelphia, Pa.

Sees Good Year for

ALBANY—The year 1948 should be another

good one for small town exhibitors,

but "anything can happen," says Harry

Lament, one of the most successful small

town operators in the Albany exchange area

and temporary chairman of the Albany area

affiliate of TOA.

"When I say that anything can happen,"

said Lament, "I mean that the soaring cost

of living could outrun income to the point

where people would have only enough money

to buy food and clothing. They might reduce

the number of visits to theatres. If

this developed, it could be met by increasing

or decreasing admission prices. The increase

angle might be employed, if operating costs

outran the take-in. Upping the scale would

take the exhibitor out of the dilemma, if the

Small Towns

public stood for the increase. If John Q.

rejected the idea of packing up admissions,

the other course would be to reduce prices—

in an attempt to hike attendance.

"My business compares favorably with that

of a year ago. It should hold up unless

living costs get out of hand. The picture

today is bright, in my opinion, because there

is plenty employment at substantial wages."

Lament's advice to Hollywood is to "make

more homey pictures for small town audiences."

He said animal and western pictures

are most popular with his patrons, with light

comedies also welcome. On the other hand,

he said, psychological dramas are apt to

"die" in small towns, although they may

^ e k UCENSE

thrive in the cities. The same holds for

heavy drama.

NEW MIRROPHONIC SOUND

JOE

HORNSTEIN, Inc.

York City

BOXOFFICE :: January 3, 1948 35


. . . Regent,

. . Jack

: and

. . Joe

. . "Body

. . Joe

. . Sam

. . and

. . Chauncey

. . Harry

. .

. . Bud

. . Fred

. . Bob

. . The

BALTIMORE

lyffark Silver, UA district manager is moving

his office from Philadelphia to

Washington . Grant of the Grant Theatres

was in the hospital for a checkup .

The wife of George Jacobs of Jean GoldfieM

theatres, is home from the hospital . . . The

mother of Dorothy Schnepf, wife of the

Century manager, was visiting from New Jersey.

Owen Schnepf jr. suffered from a cold . . .

Bryce Ruark, Hippodrome assistant, was back

on the job after one w'eek of illness . . . Fred

Schloss. Variety Club, gave a Christmas party

for friends and business contacts . . . Gordon

B. Mills, manager of Echo and De Luxe

Theatres spent a week in New York, Bill

Myers relieved.

The mother of the late William Hicks, local

theatre owner, died December 27 . . . Fred

Saperstein, eastern shore and western Mary-

.

land EL representative spent the holidays

here. It's rumored Fred is going to Hollywood

Maurice Oletsky of

for a screen test . . . the Windsor Theatre celebrated his 15th

wedding anniversary Goldberg, Imperial,

Brunswick, spent the holidays here.

Cliff Garrett, Equity salesman, enjoyed the

holidays at home . and Soul" opened

in neighborhood theatres this week . . . Vic

Rubin celebrated the birth of a baby daughter

named Floryne Gale . Wolf

and Ben Beck of the Uptown flew to Norfolk

for a wedding , Lombardi, musical

director at the Hippodrome, commutes daily

between here and Washington. He was so

worn out from Christmas shopping that he

rest.

.

"Song of Norway" booked into Ford's right

after the first of the year Welch,

Mayfair publicist and Bud Rose. UA, were

working on big campaign for "Monsieur Verdoux"

Sidney sr. father of Loew's

.

Jack Sidney here, spent New Year's with his

granddaughter, Marcia Ann Sidney, before

returning home to California. He has just

finished five years with USD-Camp Shows

as a miit manager.

Kay Streets, Valencia cashier, will be married

to Fred Reinholdt January 17 . . . Bob

Burns, Century assistant, celebrated the

christening of Bobby jr. by giving a party for

his fellow workers.

Members of the theatrical fraternity received

Christmas greetings from Baltimore

Newspost columnist Lou Azrael via his

column: "To the theatre gang ... to Ezra

Stone (cute card, like a postage stamp) and

to Johnny Little of Ford's, to Ted Routson,

to that grand old actor, Charles Coburn (I

shall keep, and maybe publish the story on

your card

)

to Bill Brooker, Sid Zins,

Jack Sidney, Bernie Seaman, Ben Washer,

Bill Saxton, the Colliers, to Xavier Cugat for

the gay self caricature, and to Rappy.

Thanks for the cards . the same to

you."

Jack Appleman, manager of Fremont, was

slugged and robbed of several days receipts

Diane, Lenox and Fulton had a

Christmas party for their employes at which

time a featm-e was screened and gifts were

«SX ^

CLASS DISTRIBUTION FOR

THE ENTIRE SOUTH — thru

J (JOHN) O T^ (O- K.)

J ENKINS &BOURGEOIS

ASTOR PICTURES COMPANY

HARWOOD & JACKSON STS., DALLAS 1. TEX.

RECEIVES AWARD — Spyros P.

Skouras (left), president of 20th-Fox, is

handed the Parents' Magazine Medal

Award by Phil Willcox, publicity director

of the publication, on behalf of Darryl

Zanuck's "Gentleman's Agreement" which

was selected as the outstanding family

audience production for the month of

January.

distributed. The employes presented Henry

Hornstein an overnight case and Barry Goldman

a briar pipe.

Morris Mechanic held a Christmas party

for the employes of his New and Center theatres

at the Center.

Business in town was very good. "Captain

From Castile" was at New, "Road to Rio" at

Keith's, "Killer McCoy" at the Century,

"Cynthia" at the Valencia, Stanley had "Always

Together," and "Out of the Past" was at

Town.

Variety Club doings: Herman Bloom, exowner

of Little, was in saying hello to his

old friends . . . Walter Gettinger of the

Howard and Highland theatres, was seen witn

a beauty . Rose was in alone . . . Jeanette

Kushner was with Gil Marcus of Go

magazine as guests of Mr. and Mrs. Bill

Myers . Saperstein wants to know

who wrote the lyrics to Sam Tabor's new tie

. . . Earl and Mrs. Johnson entertained that

well known tui-f photographer, Joe Fleischer,

before he left for Sunshine Park.

Bert Claster brought the Hippodrome show

to the Variety Club . Alda, Bela Lugosi

and Gordon McRae. Members also enjoyed

the fine voices of the "Carousel" cast . Vic

. .

Rubin was to enter John Hopkins hospital

for a knee operation January 8. When he

gets out he will unveil a new two-drink

beverage vender.

Harry Welch is doing the publicity for

the Mayfair Theatre . Centiu-y sneak

previewed "Killer McCoy" after final showing

of "Song of Love" to get audience reaction,

which was excellent.

Bill Saxton, Loew city manager, is taking

bows on the compliments he is receiving for

his new Movie News column, called Moviesense

and which carries the byline of Leo

Lyon . . . Good news for Baltimore musiclovers

is that Jose Iturbi will give a piano

recital at the Lyric Theatre Thursday, January

8, the first time he has been heard here

in 15 years.

MPA to Install Mayer

NEW YORK—Arthur L. Mayer wlU take

over as president of the Motion Picture

Associates from Fred J. Schwartz at the

annual installation luncheon January 5 at

the Hotel Astor. Mayer was recently elected

to succeed Schwartz, who has held the

post for the past two years.

HARRISBURG

n mong the Christmas fetes, principally for

underprivileged children, were several

given by showmen. The 26th annual Chrisl

mas party sponsored by the State Theatre

was held with 350 children attending.

Launched by the late C. Floyd Hopkins, Wilmer

and Vincent area manager, the event

has been continued by Gerry WoUaston, his

successor, assisted by Franklin Moore of the

Penn Harris, and Eddie Clever, magician.

The guests are children from a number of

homes and orphanages in the area. They are

treated to a picture, a meal, entertainment

and gifts.

Morton Brodsky, manager of the Camp

Hill Theatre, was host at a screening in cooperation

with Camp Hill firemen who entertained

kiddies of that borough. The annual

theatre party at the Paxtang Theatre

was held by Samuel Goldstein, manager, for

guests at the Dauphin County home

The reissue "Kid Dynamite" and

.

eight

Mickey Mouse and Etonald Duck cartoons

were presented last Saturday by Bob Sidman,

manager of the Senate, as the Christmas

vacation program for school children.

Robert Westerman, assistant manager at

Loew's Regent here since last April, has been

promoted to the assistant managership of

the Loew house in Richmond, Va. He has

been succeeded here by William Blankenship,

former student assistant at the Richmond

Theatre, who arrived last week to assume

his new -duties. He has been with

Loew's for five years and was in the army

three

years.

.

Sam Gilman did a Hollywood-type sneak

preview of "Killer McCoy," following the

final showing of "This Time for Keeps" . .

Gertrude Lawatsch, film reviewer for the

Telegraph, resigned at Christmas to return

to her home in St. Paul, Minn. For the last

two years she had written a column. Reviews

and Previews, for the paper. She will

be succeeded by Barbara Esmer of the Telegraph

staff.

Three Boys Are Wounded

In 2 New York Theatres

NEW YORK—Two shooting affrays in

widely separated city theatres resulted in

the wounding of three youths December 29.

*One affray was in Loew's Boulevard Theatre

in the Bronx. After an argument over

a girl Cornelius Moses, 17, was taken to a

hospital wounded in the abdomen and John

Tyson, 15, was in jail.

The other affair was in Loew's Burland

Theatre in Brooklyn. This one had two victims,

Stanley Taylor, 16, who was seriously

wounded in the back, and Peter Martinex,

14, with a flesh wound. The pohce are looking

for

the young man who used the gun.

Clark Film Expands

PHILADELPHIA—Clark Film Distributors

has let a contract for installation of a complete

sprinkler system and four additional

its vaults for quarters here. When the work

is completed, Clark Film will have a total of

28 vaults in operation with the necessary

area to add 22 more if required. Clark Film

is the local representative for National Film

Service. David Supowltz is the architect.

Gulittan Willon Theatre Carpel

JOE HORNSTEIN has it!

36 BOXOFTICE :: January 3, 1948


NPEA Members Share

In Profit oi $500,000

NEW YORK—The MPEA has divided its

first profit—$500.000—among all its members

except United Artists and Monogram. The

latter is represented through Allied Artists.

The other member companies, 20th-Fox,

RKO, Warners. Loew's, Paramount, Columbia

and Universal, received their share of the

net on the basis of their 1946 domestic earnings.

UA was excluded because of a dispute over

39 films which had been turned over to

Jacques Grinieff before the comoany joined

the MPEA. He in turn has sold the pictures

to Harris-Broder. Inc. MPEA claims foreign

distribution rights over the films.

Monogram did not share in the profits because

it joined the MPEA too late in 1947.

Most of the money came from Holland, the

Netherlands East Indies and Czechoslovakia.

A small amount came from Austria, Hungary

Romania, Poland and Burgaria.

Earnings in all MPEA countries—except

Germany and Japan where funds are frozen

—have been held down by currency restrictions,

playing time regulations or censorship.

The MPEA companies may be able to get

more money out of Holland in 1948. Irving

Maas, vice-president and general manager,

reported that Dutch exhibitors are trying to

get the Bioscoop Bond, the film industry monopoly,

to eliminate all restrictions on the

playing time of U.S. films. American product

is now limited to 32 weeks a year in all theatres.

According to Maas. films of other nations

haven't enough drawing power to fill

the theatres the remaining 20 weeks.

Dutch officials also are considering modification

of currency regulations which permit

all American film companies to take out of

the country about $1,200,000 a year. This is

60 per cent of the top figure set for film remittances

for all foreign countries.

Paramount to Eliminate

Fairbault Billposting

MINNEAPOLIS — J. J. Donahue, Paramount

assistant general sales manager, has

written to William Glaser, Fairbault, Minn.,

exhibitor, that he, Donahue, has given instructions

that there is to be no further posting

of 2-sheets in Fairbault or mailing of

heralds advertising the company's product

to Its residents. The letter was in reply to

a protest from Glaser who owns and operates

the only three Fairbault theatres and who has

been refusing to buy Paramount pictures because

of allegedly exorbitant demands.

President Bennie Berger of North Central

Allied, which has taken up its cudgels in behalf

of Glaser, a member, says, however, he

still isn't satisfied. He points out that in

the case of Glaser and Fairbault "the damage

already has been done." He wants assurance

from Donahue that there will be no such

action by Paramount anywhere in the territory

and when the board of directors meets

next week he announces he'll recommend

that it so advise Donahue.

Luncheon Meeting Slated

For Brotherhood Drive

NEW YORK—Steps to organize the motion

picture division of the campaign for National

Brotherhood week will be taken at a luncheon

January 6 arranged by Spyros P. Skouras,

chairman of the film division, in the Jade

room of the Waldorf-Astoria.

Industry leaders will attend. Robert P.

Patterson, former secretary of war and chairman

of Brotherhood week; former Gov. Herbert

H. Lehman of New York, and Dr. Everett

R. Clinchy, head of the National Conference

of Christians and Jews, will also be present.

MPEA May Quit Japan and Germany,

Says Maas After an S-Week Tour

D of J Files Appeal Brief

In Scophony Trust Suit

WASHINGTON— Another new move in the

two-year-old antitrust suit against Scophony,

Ltd., of England, Scophony Corp. of America.

Television Productions, Inc., and General

Precision Instrument Co. has been made by

the Department of Justice.

It is in the form of an appeal brief to the

supreme com-t insisting that Scophony, Ltd.,

cannot be eliminated as a defendant because

it has actually done business in New

York state. Scophony. Ltd., contended in

1946 that it could not be included as a defendant

on the ground that it had not done

business here. This contention was upheld

by a U.S. district court in New York Oct. 30,

1946. It is this decision that now goes before

the supreme court on appeal.

The Department of Justice contends that

the agreement of Scophony, Ltd., with its

American affiliate and the two other defendants

dividing the world market into territories

and calling for the development of

the Scophony large screen television patents

here constitutes doing business here.

Warns Exhibitors to Check

Dates on Ascap Licenses

NEW YORK—Members of Allied Independent

Theatre Owners of Iowa and Nebraska

have been warned to check the expiration

dates of their individual Ascap licenses.

Some notifications of cancellations have

been received from Ascap dated as far ahead

as September 1948, the bulletin states.

The bulletin signed by Leo F. Wolcott,

chairman of the board, advises members that

they have a "perfectly legal Ascap license

until the expiration date of your old licenses

. . . which is the effective date of cancellation.

Most, if not all, old licenses expiring

before Feb. 1, 1948, have teen extended to

that date."

Sioux Falls Branch Leads

In RKO Depinet Drive

NEW YORK—The RKO Sioux Falls branch

took first place at the end of the first week

of the 1948 Ned Depinet drive, which started

December 19. S. W. Fitch is branch manager.

Walter E. Branson. RKO western division

manager, led the divisions. Reg Doddridge,

manager of the Calgary branch, was leader

of the Canadian branches. Total billings of

slightly under $1,000,000 were secured during

Robert Mochrie, RKO vice-president in charge

the first week of the drive, according to

of domestic distribution. The drive covers

the 20-week period ending May 20.

Use First Zoomar in West

For the Rose Bowl Game

HOLLYWOOD—First Zoomar television

lens to be utilized on the Pacific coast was

shipped from New York in time to be used

in telecasting the annual Rose Bowl game

and Tournament of Roses parade in Pasadena

New Year's day. The Jerry Fairbanks

organization, which developed the lens, rushed

a demonstration model from the east for use

by camera crews from KTLA, Paramountowned

video outlet here.

NEW YORK—The Motion Picture Export

Ass'n may be forced to pull out of Germany

and Japan unless it can get some of its

money out of the.se countries, or unless the

U.S. government helps finance the cost of

shipping and distributing U.S. pictures in

these occupied lands. The possibility that

the MPEA may close up shop in Japan and

Germany was indicated by Irving A. Maas,

vice-president and general manager, who

has just re.urned from an eight-week inspection

tour of film markets from Japan to

Holland.

Maas pointed out that it has cost the

MPEA more than $900,000 during the past

two years to process and ship films to Japan

and Germany. To date, the MPEA has not

received a single dollar from either country

because all funds have been frozen by the

government. "We are not going to put any

more money into these countries unless there

is a very good reason for doing so," he stated.

The government spends huge sums of

money to provide books, radio programs and

other forms of entertainment for the Japanese

and Germans, while the film industry

bears the burden of supplying pictures, said

Maas.

When he was in Japan, military officials

from Gen. Douglas A. MacArthur down, as

well as high Japanese officials, told him that

U.S. films have been doing an effective job

of selling the American way of life. They

also said it would be bad for the country and

its reconstruction program if the flow of

films was interrupted.

Before he left for Japan, the MPEA executive

discussed these problems with officials

of the treasury and state departments. They

are still being studied in Washington, and

also by military government officials in Japan

and Germany.

Maas said MPEA members would be satisfied

if the goverimient would let them take

out of Germany and Japan at least what they

spend there.

He also discussed his difficulties with the

government of Czechoslovakia. Early in December

he began negotiations with the Czech

film monopoly for a renewal of the MPEA

agreement, which expired last October.

Twenty films are still to be played off under

the old agreement, which called for the distribution

of 80 pictures.

The Czechs said they will renew their contract

only if the MPEA can guarantee playing

time in the United States for Czechmade

pictures. The Czechs will permit the

MPEA to take out of their country as much

money as Czech films earn in the U. S. Maas

rejected their terms.

While he was in Prague he also held a conference

of MPEA managers of eastei'n and

central Europe.

RKO Prepares 23 Scripts

For '48 Production Slate

HOLLYWOOD—Currently experiencing a

production lull, RKO is planning an intensive

picture-making schedule to get under way

within the next few weeks and has 23 scripts

in preparation, five of them to go into work

during February and March. The quintet includes

"The Boy With Green Hair," "Mortgage

on Life," "Baltimore Escapade," "Blood

on the Moon" and "Bed of Roses."

In various phases of development are

"Every Girl Should Be Married," "Education

of the Heart," "Follow Me Quietly," "The

Story of Warden Lawes," "Beyond All Doubt,"

"Bodyguard," "The Long Tunnel," "Mr.

Whiskers," "File 342" and a number of untitled

properties.

BOXOFFICE :: January 3, 1948 37


Policy on Xaslile'

Praised by Allied

NEW YORK—Tlie Allied Theatre Owners

of New Jersey has hailed 20th-Fox as an

industry trail-blazer for deciding to release

"Captain From Castile" at regular admissions.

Edward Lachman, president of the Allied

unit expressed the aU-out approval of his

organization in a letter addressed to Spyros

P. Skouras. president of 20th-Fox.

The letter follows:

"It gave me great personal satisfaction to

read Andy Smith's announcement in today's

trade papers that 20th Century-Fox had

decided to release 'Captain from Castile' at

regular admission prices.

"I haven't seen the picture but from all

I have read and heard about it. it is one of

the greatest pictures that has been made.

In making it possible for the public to see

it at popular prices, you are making a very

distinct contribution to the welfare of the

industry. Also, you are helping directly the

independent exhibitor, who is suffering at

this time from a dearth of quality pictures.

"The small town exhibitor, as you know,

is absolutely dependent upon the good will

of his community, which never fails to reflect

itself at the boxoffice. He has suffered

greatly in the past year because of experimentation

with his established boxoffice

scale.

"No theatre can exist for long if its prices

are to fluctuate at the will of the producers.

Therefore, your decision to release this picture

recognizes the fundamental importance

not only of providing good, wholesome entertainment

at fair and normal prices, but also

re-establishes the principal that a theatre's

scale is not to be trifled with because it

is a contributory factor to the habit of

going to the movies.

"Only one who has been an exhibitor all

his life and has the interest of the entire

industry at heart, could have taken this

courageous step which I know meant a complete

reversal of policy at a time when it

seemed necessary for your company to recoup

the tremendous costs involved at whatever

sacrifice. Now. with one bold stroke, you

have reclaimed this tremendous reservoir

of exhibitor interest and friendship, which

you personally enjoy on such a vast plane

and which seemed endangered for a while.

"In closing, I would be remiss if I did not

commend you and your company on the

making of a picture of great humanitarian

interest and heart appeal, 'Gentleman's

Agreement.' In producing this picture, your

company has taken another step along the

trail which you yourself have blazed in our

industry, as a leader for better understanding

among men."

Ansell Picture to Gotham

NEW YORK—"Women in the Night," Louis

K. Ansell production released by Film

Classics, will open at the Gotham Theatre

following the rwi of "The Fabulous Texan."

The film is Ansell's first production effort.

He is president of Ansell Bros. Theatres,

St. Louis, Mo. The picture is based on UN

files on crimes against women.

Ridder Is Film Chairman

NEW YORK—Victor Ridder, publisher, has

been named chairman of the film, printing,

entertainment and advertising sections of

the Greater New York 1948 March of Dimes

fund-raising campaign.

Role in 'Spiritualist'

Cathy O'Donnell has been borrowed by

Eagle Lion from Samuel Goldwyn for one of

the top femme spots in "The Spiritualist."

UN Film Scoring Genocide

Available for Schools

NEW YORK—More than 5,000 35mm prints

of "Genocide—The Greater Crime," a new

film strip produced by the United Nations

film division, were made available January 1

to all nations of the UN. The commentary

has been translated into French, Spanish.

Chinese and Russian in order that the fiiui

can be released to schools and organization.^

of the U.S. and Great Britain through the

UN film distribution division. Lake Success,

L. I. The film is not intended for showings

in theatres in its present form, according

to the World Federation of United

Nations Ass'n.

The strip dramatizes the fact that homicide,

the killing of one man, is quickly punished

while no law exists to prevent genocide,

the wholesale destruction of religious,

racial or political groups. It concludes with

a discussion of the draft convention drawn

up by the UN as a result of the general

assembly resolution of December 1946, which

declared genocide a crime under the law of

nations.

Museum Gels New Pictures

For 1948 Film Program

NEW YORK—The Museum of Modern Art

film library has acquired a new group of

pictures for its weekly film programs during

1948. The new series of showings will

start January 5. The program for the first

week includes "When "Tomorrow Comes"

(Univi, and three David O. Selznick productions,

"Rebecca," "Since You Went Away"

and "Spellbound." These films were lent

to the museum by the Academy of Motion

Picture Arts and Sciences. They all are

award winners. Miss Iris Barry is director

of the film library.

Films acquired by the museum for the remainder

of the year are "The Blue Angel,"

starring Marlene Dietrich and produced in

Germany in 1930; "The Kid," Charles Chaplin

film starring Jackie Coogan: "The Assassination

of the Due De Guise," French

film produced in 1908; "The Danger Girl,"

Mack Sennett comedy starring Gloria Swanson;

"Salome," produced in 1923; "The Joyless

Street," "Queen Kelly," "King Kong,"

"The Informer," "Top Hat," "Wuthering

Heights" and "Citizen Kane."

Radio City's Music Hall

Passes 15th Anniversary

NEW YORK—The 15th anniversary of

Radio City Music Hall occurred December 28.

It was opened on that date in 1932 by S. L.

"Roxy" Rothafel as a super-vaudeville house.

The Center Theatre was supposed to be the

film house of the Radio City group of buildings,

but it soon became apparent that there

were not enough big vaudeville acts anywhere

to keep the Music Hall running.

W. G. Van Schmus took over management

of the Music Hall early in its first year of

operation and continued as managing director

until his death. At that time Gus S.

Eyssell was put in charge, and he has con-"

tinued to build the prestige of the theatre

as a national institution.

MGM Auditors Meeting

Set for Astor. Ian. 6-8

NEW YORK—MGM will hold its annual

field auditors meeting at the Hotel Astor

January 6-8. Charles K. Stern, assistant

treasurer of Loew's, and Alan F. Cummings,

in charge of exchange operations and

maintenance, will conduct the three-day

session.

Board Trustees Appointed

For Eastman House, Inc.

ROCHESTER—James E. Gleason. chairman

of the board of the Gleason Works, has

been elected chairman of the board of

trustees and chairman of the executive committee

of George Eastman House, Inc. Eastman

House was founded last June to function

as a world photographic center utilizing

the 37-room house built by the late Mr. Eastman

in 1905.

Charles F. Hutchinson, Eastman Kodak

executive, was elected vice-chairman of the

board and Dr. C. E, Kenneth Mees, Eastman

research director, was elected president.

Thomas J. Hargrove, Eastman Kodak Co.

president and a member of the board of

trustees of George Eastman House, was

chosen temporary chairman to preside over

the first board meeting.

Additional elections, announced at the conclusion

of the meeting, were: Dr. Albert

Kaiser, Rochester city health officer, as vicepresident;

Sherman Farnham, attorney, as

secretary; Raymond R. Ball, president of

Lincoln-Rochester Trust Co., as treasurer,

and M. Herbert Eisenhart, president of

Bausch & Lomb Optical Co.; Dr. Alan Valentine,

president of University of Rochester,

and Albert K. Chapman, vice-president and

general manager of Eastman Kodak, as

executive committee members.

New Television Tube Plant

To Cost RCA $1,000,000

LANCASTER, PA.—RCA will spend more

than $1,000,000 to expand its television picture

tube production, according to L. W. Teegarden,

vice-president in charge of the tube

department. A new plant, 40,000 feet square,

will be constructed here. New machines will

be installed to permit mass production of the

television picture tubes for home receivers.

The production speedup is planned to keep

pace with the anticipated television boom

in 1948. Some industry leaders have predicted

that 750,000 television receivers will

be produced by U.S. manufacturers during

the next 12 months, and that 65 television

transmitters will be operating by the end of

1948. New companies will enter receiver production

next year, Teegarden said.

Construction of the new plant will start

April 1. The present tube plant here was

erected by RCA for the navy in 1940. The

company purchased it after the war.

Court Reduces lury Award

Against Lester Cowan

NEW YORK—Justice J. Edward Lumbard

jr. of the New York supreme court has reduced

the $10,000 jury award to Dale Belmont

against Lester Cowan Productions to

$4,000. Miss Belmont's original $100,000

breach of contract action charged that Cowan

Productions had repudiated an agi-eement

whereby she was to play Axis Sally in "The

Story of GI Joe."

Justice Lumbard agreed that Cowan Productions

owed the singer $4,000 for breaking

a contract for $1,000 for at least four

weeks, but that her claim to an oral agreement

to give her national publicity had not

been established.

Brooklyn, Queens Houses

Mortgaged by Strausberg

NEW YORK—Five theatres in Brooklyn

and Queens owned and operated by SolomoH

M. Strausberg have been mortaged for a total

of $450,000 by the Lincoln Savings Bank of

Brooklyn. The theatres are the Corona,

Granada, Maspeth, Commodore and Meserole,

Samuel Horowitz of New York was the

broker.

BOXOFFICE :: January 3, 1948


iHollvJi^ond Office—Suite 219 at 6404 Hollvwood Blvd.: Ixian Spear. Western Manaaerl

Tracy Clinic Benefits

From 'Timherlane'

HOLLYWOOD—A charity premiere of

Metro's "Cass Timberlane," starring Spencer

Tracy, Lana Turner and Zachary Scott, will

be staged at the Egyptian Theatre January

29, with all proceeds from the first night

showing to go to the John Tracy clinic. The

organization was founded in 1942 by Mrs.

Spencer Tracy to encourage and assist in

educating deaf and hard-of-hearing children.

In addition to Tracy, Scott and Miss

Turner, other members of the cast, including

Tom Drake, Albert Dekker, Mary Astor,

Margaret Lindsay, Selena Royle and Cameron

Mitchell, will attend the benefit showing.

David O. Selznick's "The Paradine Case"

was introduced to film colony first-nighters

at an ermine-wrap-and-top-hat dual premiere

December 29 at the Bruin and Westwood

Village theatres, across the street from

each other in Westwood. Stars, film executives

and members of the press were on

hand for the affair, for which the two theatres

were joined by a red plush carpet laid

across the thoroughfare. Among those present

were Selznick and stars of the picture.

Gregory Peck, Ethel Barrymore, Charles

Laughton, Charles Coburn, Joan Tetzel, Leo

G. Carroll, Louis Jourdan and Valli. The

proceedings were broadcast over Station

KMPC by Prances Scully and Harry Crocker.

"Albuquerque," Paramount release of a

Clarion Production, filmed by William Pins

and William Thomas, will be given its world

premiere late this month in Albuquerque

The Cinecolor opus stars Randolph Scott

and Barbara Britton.

Actress Sues J. R. Friedgen

Over Picture Never Made

HOLLYWOOD—Actress Ilona Massey has

filed a $30,000 suit in superior court against

John R. Friedgen, independent producer, asking

that amount in salary for a picture which

was never made. She contends Friedgen

booked her on a five-week contract last September,

at $6,000 weekly, with a clause specifying

that she was to be paid whether she

went before the cameras or not. The suit

contends that the picture never got under

way and that Miss Massey was not paid

Warren Appoints lA Men

HOLLYWOOD — Floyd M. Billingsley,

lATSE vice-president, has been appointed

a member of San Francisco's world-trade

center authority by Gov. Earl Warren, who

also appointed Anthony L. Noriega of the

lA to the California state correctional industries

commission.

Rose Bowl Telecast Marks

Theatre Television Debut

HOLLYWOOD—Commercial theatre television

made its west coast debut New Year's

day under the auspices of the D'Orsay Television

Co. when the Shrine auditorium was

the scene of a demonstration video broadcast

of the Tournament of Roses parade and the

Rose Bowl football game. All proceeds from

the demonstration were earmarked for the

purchase of theatre-size television sets for

hospitals recommended by veterans' organizations.

The equipment, flown here from New York

by Bert D'Orsay for the occasion, utilizes a

9xl2-foot screen. In several tests, D'Orsay

claims, a clear image has been projected to

a size of 15x20 feet.

Bob Hope Receives Annual

Award as Good Neighbor

HOLLYWOOD— Still another award has

been added to Bob Hope's lengthy list of

citations with the presentation of the annual

Good Neighbor award by Gov. Clarence W.

Meadows of West Virginia.

The tribute, paid last year to Bernard

Baruch, was in recognition of Hope's work in

entertaining American troops in all war theatres.

He was selected to receive the honor

'oy the Good Neighbor Foundation, Inc., an

organization representing governors of the 48

states.

Steve Sekely Organizes

New Independent Firm

HOLLYWOOD—Articles of incorporation

have been filed in Sacramento for Transocean

Pictures, listing Steve Sekely as president

and Eric Morawsky and Louis Vidor,

vice-presidents. Its initial vehicle, for an

unannounced release, will be "Fascination,"

based on a story by Guy de Maupassant, to be

directed by Sekely. Sekely also heads Star

Pictures, independent outfit presently headquartering

at

the Eagle Lion studios.

To Start Marines Drive

HOLLYWOOD—A group of Hollywood exmarines

will jom-ney to Philadelphia January

10 to participate in ceremonies lauirching a

new marine corps recruiting drive. The party

will include Producer Milton Sperling, Tyrone

Power, Louis Hayward, WiUiam Limdigan,

Glenn Ford and Bob Crosby, all veterans of

World War II.

Beery as Country Doctor

HOLLYWOOD—Gottfried Reinhardt will

produce the next Wallace Berry starrer a:

Metro, "Doctors on Horseback," which is

based on a book by Robert Thoeren. It concerns

a frontier surgeon. The picture will

roll when Berry has completed his current

chore in "A Date With Judy."

Union Heads to Attend

UCLA Labor Forum

HOLLYWOOD—In the first se.ssion of its

kind ever held in film labor history, more

than 300 officers, business representatives,

shop stewards and other members of AFL

studio unions and guilds will attend a special

two-day labor institute at the University

of California at Los Angeles January

10, 11. The meeting is sponsored jointly by

the Hollywood AFL film council and the

UCLA Institute of Industrial Relations.

The opening session will be addressed by

Clarence A. Dykstra, UCLA provost. Subjects

to be discussed by experts in various

fields include labor history, the Taft-Hartley

law. union security, seniority, guaranteed

annual wage and collective bargaining

problems. Among those attending will be:

Roy M. Brewer, lATSE executive, and

Richard Walsh, president of the lATSE;

John Dales jr.. Ronald Reagan and Pat

Somerset, Screen Actors Guild: Charles E.

Boren, MPA vice-president in charge of

labor relations; George A. Mulkey, electricians:

Max Krug, office employes; Lou

Helm, studio utility workers; Jessie Gillette,

musicians: John Lehner, B. C. Duval, Walter

Woodworth and Robert Garton. business representatives

for various lATSE locals: Edd

G. Russell and H. O'Neil Shanks, Screen

Extras Guild; Walter Cowan, culinary workers;

Ralph Clare, studio drivers, and Ben

Martinez, plasterers.

Picture Appreciation Club

Sponsors Old Releases

HOLLYWOOD—With the Hollywood Motion

Picture Appreciation club serving as

sponsor, the nonprofit Memorable Film

society will launch a ten-week series of

screenings of old films beginning February

20. Robert Wade Chatterton will serve as

curator for the series, with proceeds going

to the HMPAC, the Hollywood Little Theatre

and the Museum of Modern Art's film

library in New York.

Scheduled for presentation are "Birth of

a Nation," "King of Kings," "Four Horsemen,"

"Camille," "The Good Earth," "You

Only Live Once," "Ropin' Fool" (with Will

Rogers), "Our Town," "My Little Chickadee"

and "Whirlpool."

Four Anscocolor Shorts

From Monogram in '48

HOLL"YWOOD — Monogram's 1948 output

will include four short subjects, all to be

filmed in Anscocolor in scenic regions

throughout the world. They are to be patterned

after "Climbing the Matterhorn," first

commercial short to be processed in Anscocolor,

filmed for Monogram by Irving Allen.

BOXOFHCE :: January 3, 1948 39


1

Walter

- '^.'4H^1^'2"°P

li

"

STUDIO PERSONNELITIES

Barnstormers

Universal-International

DONALD O'CONNOR will check out for a two-

'eek personal appearance at the Oriental Theatre

I Chicago opening January 8. The act will include

part lor the comedian's wife, GWEN CARTER.

Blurbers

Independent

BLAKE McVeigh has been retained by Marshall

Grant Productions to publicize "Moonrise" now

m work for Republic release, and "The Damon

Hunyon Story, currently in preparation.

Briefies

Paramount

Gayne Whitman, radio announcer, is doing the

narration for "Streamlined Luxury," newest in the

Popular Science series produced by Jerry Fairbanks.

Next in the Speakina of Animals group produced

by Jerry Fairbanks will be "Calling All Anim^'ls,"

now being scripted by Charles Shows and William

Scott.

Cleffers

Columbia

The backqround score for "The Wreck of the

.P.Vr.'}?,

"°^ ^'^"'^ recorded under the baton

of MISCHA BAKALEINIKOfF.

ROjBERT SIDNEY will stage the musical numbers

and handle choreography for "Let's Fall in Love "

forthcoming Dorothy Lamour starrer.

Film Classics

PAUL DESSEAU was named to score "The Unwritten

Law," starring John Calvert and Rochelle

Hudson. Phil Krasne produced.

Monogram

Composer LOUIS GPUENBERG will prepare the

score for Hal E. Chester's production, "Smart

Woman.

Paramount

HUGO FRIEDHOFER was commissioned to compose

the score for "Sealed Verdict," the Ray

Mil'and-Florence Marly dramatic vehicle,

team of jay LIVINGSTON o 7i®,-,%';",?^'^"';y3 and

RAY EVANS will write the music for "It's Always

Spring. Joseph Lilley will serve as musical director

for the production,

Universal-International

Borrowed from Paramount, ROBERT EMMET DO-

LAN will be musical director on "Mr. Peabody and

Loanouts

Monogram

Windsor Pictures, new independent unit headed

by Julian Lesser and FranV Me'ford, borrowed

GUY MADISON and RORY CALHOUN from David

O. Selznick to co-star in "When a Man's a Man,"

picturizcrtion of the Harold Bell Wright novel,

Bordon Chase is writing the scriot and production

is slated to get under way in February

United Artists

Borrowed from Hoi Wallis, LIZABETH SCOTT

checks into Sam Bischoff's Regal Films a for starring

spot in "The Pitfall," opnisite Dick Powell.

Andre DeToth will direct the version film of Jay

Meggers

Eaglee Lion

ANTHONY MANN will take over directorial dutie'

Wanger's production, "The Blank Wall.'

ead in Wanger's

first

the

Film Classics

JOHN F LINK has been ticketed to direct "A

Woman's Privilege." to be produced by Phil Krasne

Paramount

WILLIAM RUSSELL set to pilot "It's Always

Spring," upcoming Veronica Lake which

starrer,

Daniel Dare will produce.

"Abigail, Dear Heart," in which Wanda Hendrix

will be starred, is to be megged by MITCHELL

LEISEN. Richard Maibaum is the producer.

Republic

The directorial chore on "Recoil," an original

by Al Demond ond Bradbury Foote, was assigned

to GEORGE BLAIR. Stephen Auer is producing.

20th-Fox

United Artists

On loan from Columbia, WILLIAM CASTLE will

pilot the Robert Golden production "Texas

Hecn/en and Brooklyn." Guy Madison Diana

and

Lynn will co-star.

Universal-International

'^^f^ *'" produce and GARSON

..ilJJ^P^'r, KANIN will direct "Come What May," romantic

the

It is based

iginal by Garson Kanii

Warners

The directorial stint on the upcoming Joan

Crawford starrer, "Until Proven Guilty " was assigned

to DELMER DAVES. The courtroom drama

will be produced by Jerry Wald

Options

Columbia

LEE BOWMAN

:nd Janis Carter

comedy to be directed by Douglas Sirk. TrvTng

Starr will produce.

Reporting for a featured role in me Larry Parks

starrer, "The Gallant Blade," is ONSLOW STEVENS

Metro

A comedy portrayal is slated for GREER GARSON

in her next picture, "The Saintly Miss Peters," which

Paul Jones is to produce. Ken Englund and William

Roberts are preparing the screenplay from Roberts'

Paramount

^'" '^°-='°"- ^»h Preston Foster

m Wild

'

Fury, which deals with the adventures

of a trio who bring two prize wild horses out of

the Mexican wilderness. Ted Richmond will pro-

"

RUSSELL ARMS goes into "Sealed Verdict depict

a German officer. EDWARD VAN

to

SLOAN

5,'i'9S,?"d screen actor, and Danish-born actor TOR-

BEN MEYER join the cast,

A key role in Daniel Dare's production, "It's Al-

^?y^^ Spring," is slcrted for blues singer PEARL

BAILEY. Veronica Lake, Mary Hatcher and Mono

Freeman head the cgst.

Producer Hal Wallis has handed a new longterm

contract to KRISTINE MILLER, Danish actress,

whose next assignment will be in his upcoming

Barbara Stanwyck starrer, "Sorry, Wrong Number "

PATRIC KNOWLES has been added to the cast

oi "It's Always Spring." the Daniel Dare produclion

toplining Veronica Lake and Mary Hatcher

Republic

The femme lead opposite Monte Hale in "The Timber

Trail" goes to LYNNE ROBERTS. Phil Ford is

directing the Trucolor western for producer Mel

Tucker.

Romantic leads in "Recoil" go WILLIAM

WRIGHT and JANET MARTIN. for

Other

to

castings

the Stephen Auer croduction include WILLIAM

HENRY, JAMES CARDWELL, THURSTON HALL

STEPHANIE BACHELOR, GEORGE MEEKER and

WALLY VERNON.

LILLIAN GISH and ALLYN JOSLYN have been

signed for top roles in the filmization the novel

of

by Theodore Strauss, "Moonrise," which Charles

Haas will produce and Frank Borzage will direct

REX INGRAM handed character role

Universal-International

MILLARD MITCHELL added to the cast oi the

Nunnally Johnson comedy, "Mr. Peabody and th^

Mermaid," which stars William Powell.

Warners

The first

will be the

She joins a cast which includes Ronald Reagan,

Jack Carson. Dennis Morgan and Wayne Morris.

David Butler will direct.

Marking his 30th year in films, MONTE BLUE

was handed a top supporting part in "Key Largo,

the Bogart-Bacall vehicle, which John Huston is di-

BEN BLUE brings his comedy and dan

to the Dennis Morgan-Technicolor produc

Sunday Afternoon."

Scripters

Independent

Gibraltar Productions has signed CLARENCE

GREEN and RUSSELL ROUSE to collaborate on an

original, "Anything But Love," slated to be the

fourth of six Cinecolor films to be made by the

L. S. Albert Rogell-David Hersh company.

Story Buys

Monogram

"Strike It Rich," story of an oil

oter, by

by Jact

Francis Rosenwald, acquired for prodi

Wrather,

RKO Radio

"Follow Me Quietly," mystery melodrama by

Francis Rosenwald and Anthony Mann, purchased

from Jack Wrather, Monogram producer. The picture

will be produced by Sid Rogell from a script

by Marty Rackin

Warners

Technically

Republic

Cinematography duties on "Moonrise" were assigned

to JACK RUSSELL. The film editor assignment

was set for HARRY KELLER.

Warners

Final crew assignments on "Key Largo" include

KARL FREUND, cinematographer; RUDY FEHR, film

editor, and ART LUEKER, first assistant.

Title Changes \

Eagle Lion

'Red River Renegades" has become THE TIOGA

Republic

"The Burning Bush" becomes SHADOWS OF

'Double Life' Trailer Made

Expressly for Television

HOLLYWOOD—A special trailer designed

exclusively for presentaHon via television is

being prepared by Universal-International to

whet interest in its new Ronald Colman

starrer, "A Double Life."

The trailer will be similar in technique to

U-I's first experiment with television advertising,

a five-mjnute short touting "The Senator

'Was Indiscreet," which was booked for

presentation by NBC's video outlet in New

York City.

"Musical Moods." a series of nine shorts produced

by Unitel, Inc.. has been completed and

are now being edited. The subjects, produced

by Ezra S. Dabah and directed by Stanley

Simmons, are exclusively for video transmission.

Martin Murray Productions. 16mm unit, has

signed Orville Stewart as musical director.

The firm will make shorts for television and

home film projectors.

Set Up Research Agency

To Serve Independents

HOLLYWOOD—Dr. Herman Lissauer, film

research veteran, and Philip S. Brown have

resigned from Eagle Lion to incorporate Independent

Motion Picture Research Co. to

serve independent film-makers. First client

of the new company is EL. Dr. Lissauer was

in charge of the Warner research department

for many years before moving over to EL

in a similar capacity.

Tim Holt in Feature Films

Under New RKO Contract

HOLLYWOOD—Repacted for another year

by RKO. Tim Holt will appear in several fea-

Republic

ture films in addition to his outdoor series,

The screenplay assignment on Forte Martin's which will be carried over into 1949, Holt has

oriainol, "Prison Train," has been handed to GER- one western yet to do on the 1947-48 program

ALD GERAGHTY. Lou Brock will produce.

and will start his new contract in July with

Warners

a featured assignment in a high-budget picture.

CASEY ROBINSON will script the forthcoming

40 BOXOFHCE :: January 3, 1948

f


»i'*«

Technicolor Demand

uSlill Tops Supply

W HOLLYWOOD—Although it is turning out

*! prints at a rate faster than in any time

previously in its history, requests for commitments

are still being received by Technicolor

in quantities "considerably over our

ability to accept," it was reported by Dr,

Herbert T. Kalmus, president and general

manager of the color processing company.

Delivered prints increased approximately

sil 20 per cent during the first ten months of 1947

over 1946, Kalmus said. Furthermore, the

plant is increasing its output month by

month, as indicated by the fact that it delivered

one-third more in August, September

and October than in the first quarter of 1947.

Footage for the first ten months of 1946

was 153,000,000 feet, as compared to 182,000,-

000 feet for the similar period in 1947.

Footage sold and delivered during the first

quarter of 1947 averaged 15,000,000 feet per

month. During August, September and October

it averaged 20,000,000 feet per month.

When present expansion plans have been

completed, Kalmus said, the plant will have

a capacity of "at least" 320,000,000 feet yearly,

as compared to the present 240,000,000 feet.

Requests for camera commitments cannot

be filled, however, he declared, until the company

begins to get deliveries of new cameras

which are now on order.

Lyons Deal Off

HOLLYWOOD—Negotiations for the alfilation

of Danny Winkler and Nat Wolff

with the A&S Lyons agency, headed by Arthur

Lyons, have been broken off due to a difference

of opinion as to the financial participation

of Winkler and Wolff in the organization.

Lyons will continue as sole owner of

the agency.

East: Hal Roach, United Artists producer,

to New York for conferences with UA officials

anent his picture-making schedule for the

new year; also to close negotiations for a

current Broadway play, which he plans to

produce on celluloid.

West: Col. Fred Levy, business associate of

Producer Sol Lesser and operator of theatres

in Louisville, Ky., for his annual visit to the

film colony. He will remain here about three

months, discussing Lesser's production activities

for 1948.

West: Lou Lilly, head of Jerry Fairbanks

Productions' scenario department, and Jack

Hasty, writer, from Chicago, where they spent

a week conferring with B. N. Darling, Pairbanks'

midwest representative.

West: Gradwell Sears. United Artists

president, from New York to resume huddles

with Mary Pickford and Charles Chaplin, UA

member-owners, and various producers anent

picture-making schedules for the early

months of the new year.

West: Arnold Pressburger, British film

producer, from London to discuss plans for

producing one or two pictures in Hollywood

during 1948. Pressburger has one picture

currently before the cameras in Italy for

distribution by the J. Arthur Rank Organization.

He formerly headquartered in Hollywood

and turned out several features for

United Artists release.

jRODUCER Edward Small apparently

takes seriously that ancient axiom

anent the foolhardiness of placing

one's eggs in one basket. And, parenthetically,

all of

let be understood that the

it

term eggs is not used for its entertainment

connotations.

Small, one of the shrewdest of veteran filmmakers,

has something going for him with

no less than four major distributors. His current

release is "T-Men," which he made for

Eagle Lion—and a right good parcel of celluloid

it proved to be, one which was received

with generous acclaim by the celluloid

reviewers, and one which is sure to

garner substantial grosses.

Additionally, Small has an active hand

in several other ventures. He has completed

"The Black Arrow," starring Louis Hayward,

for Columbia release, and for that

company is now filming the Red Skelton

comedy, "The Fuller Brush Man." Now in

work for Eagle Lion is "Corkscrew Alley," a

vehicle for Dennis O'Keefe. For United

Artists Small is committed to make "Valentino"—

if, as and when a suitable actor to

portray the silent screen's great lover can

be located. Now before the cameras in Italy

is "Cagliostro," starring Orson Welles, for

which Small has not yet negotiated a release.

Besides all these, he has a substantial

interest in Reliance Pictures, new independent

outfit headed by his son Bernard

Small and Ben Pivar, which is committed to

a six-picture schedule of action fare for release

by 20th Century-Fox.

The wisdom of Small's multi-release setup

is too obvious to require much comment. The

financial fate of any independent producer

is of necessity affected by the circumstances

which surround the over-all operations of

the distributor handling his output. If that

distributor has a strong lineup of product

and can resultantly expect an increase in

accounts and more desirable rental terms,

the independent shares in such lusher markets.

If, on the other hand, the distributor

encounters a bad season—and it happens to

the best of them—the independent suffers

along with his affiliate.

By making his bets on several outfits. Small

is sure to finish with one or more winners.

That's smart showmanship as well as smart

betting.

Maury Foladare, rotund and genial catchas-catch-can

space-snatcher, gives with:

"The King Brothers, hearing that Alfred

Hitchcock plays a role in every picture he

produces or directs, have decided that they

will also serve as their own trademarks. So

they've cast themselves for roles in 'The Tenderfoot,'

their current production for Allied

Artists. Frank will appear as a locomotive

engineer, Herman as the fireman and Maurie

as a yard foreman."

"On the Smolensk, Omsk and the Santa Fe."

Kings to Make Classic

HOLLYWOOD—The King Brothers have

added "The Little Minister," James M. Barrie

play, to their Allied Artists schedule. The

property was last filmed 13 years ago, with

Katharine Hepburn and John Beal in the

New Hugo Gem Curtains

HUGO, CALIF.—Installation of new stage

curtains and a kaleidoscopic spotlight was

announced by Manager Clarence Martin of

the Gem Tlieatre.

Alex Evelove's Burbankian blurbery took

bows because they snatched the covers of the

magazine sections of several widely-distributed

newspapers, including the Hearst publications

and the Chicago Daily News. The

space was u.sed to plug "My Wild Irish Rose"

and carried art on Barbara Bates, one of

filmdom's most photogenic starlets, recently

placed under contract by the Freres Warner.

Which enterprising publicity might be considered

praiseworthy except for the fact that

Miss Bates doesn't appear—even for an instant—in

"Rose." In fact, the picture was

finished six months prior to her joining the

Warner talent roster.

Further along the same line. She had a

wee bit in "That Hagen Girl," Ronald Reagan-

Shirley Temple starrer. Yet her pictures

were rather widely used in publicizing that

feature.

Just how long do publicity men think they

can fool editors and the public with such

tactics, which can be indicted as subterfuge

if not downright misrepresentation?

On the same day that the wires carried

the news that Charles Chaplin's "Monsieur

Verdoux" had been selected by the National

Board of Review as the best picture of the

year, appeared a trade story revealing that

one Paul L. Murphy, commander of the New

York state division of the Catholic War Veterans,

had urged Atty. Gen. Tom Clark to

institute deportation proceedings against the

film-maker and also wired George Marshall,

secretary of state, calling for a probe into

Chaplin's "activities and associations."

Which made it a horse apiece for Charlie.

'Twas the day before Christmas and from

David O. Selznick to members of Hollywood's

hungry press came highly-engraved, characteristically

stuffy summonses to attend

the initial screening of his widely-touted,

long-awaited "The Paradine Case." which

royal command peremptorily designated

"Formal Dress."

The yuletide spirit and reviewers' salaries

being what they are, DOS should have accompanied

his billets doux with credit cards

to the Western Costume Co.

Displaying rare originality, Howard Strickling's

Culver City tub-thumpers have cooked

up a contest in which motion picture editors

in all cities which have Loew first run

theatres have been invited to submit a title

for the Clark Gable-Lana Turner starring

vehicle at present titled "Homecoming." A

cash prize


, .

Towns

'

Denver Area Takes in Five States;

381 Theatres Are Listed by MPA

DENVER—The Denver exchange area, cov- cording to the MPA theatre directory. The

ering Colorado, New Mexico, Wyoming, part territory includes 198 towns with a populaof

South Dakota and part of Nebraska, has tion of 2,500 or less which contain more than

381 theatres containing 186,201 seats, ac- half, or 203, of all the theatres in the area.

The summary:

Seating Number Capacity

,"''" Capacity Circuit-opera.ed theatresf ... 186 116,550

.

^^ ,

Theatres in operation* 381 186,201 Non-oircuit theatres 219 427 77

Closed theatres 24 7,776

'

Totals 405 193 977

Seating theatres operation.

Totals 405 193,977 capacity of now in

Seating according to population groupings*;

with No. of Theatres Number of Average Seats

Population Theatres Operating Seats Per Theatre

500,000-250.001 (Denver) 1 37 34 974 945

lOJ.OOO- 5U,001 (Pueblo) 7 5;325 761

1

to. 0-0- 25.001 (Colorado Springs) 2 16 11478 717

(Albuquerque)

25,000- 10.001 13 41 29 033 708

IJ.OtU- 5,00i 19 38 22,895 602

5.000- 2,501 30 39 .21,885 561

.,50J a..d under 198 203 60.609 299

*Excluding two dnve-in theatres, total capacity 1,050 automobiles

tA circuit IS defined as "four or more" theatres operated by the same management

San Bernardino Drive-In

Planned by Indianians

SAN BERNARDINO, CALIF. — A drive-in

theatre will be built on Foothill boulevard,

between San Bernardino and Rialto, for William

and Lecile Tharp of Dimkirk, Ind.,

with space for 684 cars. The plans, prepared

by architect H. E. Jones of San Bernardino,

provide for a inachine room and a snack bar

and rest rooms behind the screen.

Rathvon Is Chairman

HOLLYWOOD—N. Peter Rathvon, president

of RKO, has been appointed southern

California chairman for America Brotherhood

week February 22-29 by the Permanent

Charities committee, comprising Stanley

Bergerman, David Cannon, Loren Miller,

Joseph Scott and George Wasson.

QUALITY

PLUS

SERVICE

1327 S.Wabash

Chicago 5

FOR THE BEST IN

Urge OHE to Issue Permit

COSTA MESA, CALIF.—Civic and fraternal

organizations here are bombarding the Office

of the Housing Expediter with letters

urging approval of the application of Griffith

Theatres to build a theatre here.

Buys Site in Sonoma

SONOMA, CALIF.—Granville MacPherson

has purchased two lots at Fetters Spring for

erection of a motion picture theatre. He still

lacks a permit from the office of the housing

expediter.

Driscoll Hosts Kiddies

HELENA, MONT.—Dan Driscoll,

iSPECIAL TRAILERS

manager

of the Antlers Theatre, was host to Helena

boys and girls under high school age last

week at a special Christmas show.

You'll Get

SPEED!

Los Angeles Office Now Open

1574 W. WASHINGTON BLVD.

Autry Will Produce

Five Films in 1948

HOLLYWOOD—Gene Autry's

contributioi I

to the Columbia releasing slate for 1948 wil

total five westerns, all in Cinecolor and al

to be made under the banner of Gene Autrj

Productions. The schedule was mapped a-

huddles between Autry, Armand Schaefeij

and Mitchell Hamilburg, Autry Productions;

toppers; and Abe Schneider, Columbia treas-'

urer from New York, his assistant, Leo Jaffe,'

and Irving Briskin, studio executive.

First of the quintet, "Hideaway," will roll

March 1 when Autry has returned from a

toiu- through 11 southern states. It will be

followed in April by "Wings Westward" and

three others, as yet untitled.

Warners Premiere Two

New Prerelease Films

Warners staged world premiere prerelease

engagements of two new films during Christmas

week. "My Wild Irish Rose," Dennis

Morgan musical, opened simultaneously

December 24 at the Strand In New York and

at Warners' three local first run outlets, the

Hollywood, Downtown and Wiltern. On

Christmas day "The Voice of the Turtle,"

starring Eleanor Parker, opened at the Warner

in New York.

"Man About Town," Maurice Chevalier

starrer filmed in France by Pathe Cinema in

association with RKO, was given its west

coast premiere December 27 at the Laurel

Theatre. The picture was produced and

directed by Rene Clair.

WB to Roll B Picture

HOLLYWOOD—First of Warners' experimental

modest-budgeted films to be turned

out by the new unit headed by Saul Elkins

will be "The Fighting Terror," action yarn in

which newcomer contract players will be featured.

Camera work will start in February.

Chester Erskine to 'Gus'

HOLLYWOOD — Universal-International

has assigned Chester Erskine to script and

produce "Gus the Great," from the bestselling

novel by Thomas Dimcan. "Gus" will

follow "Great Son" on Erskin's 1948 schedule.

Gil Kurland Back to U-I

HOLLYWOOD—Gil

Kurland, unit production

manager, has returned to Universal-

International. Foiu- weeks ago he signed with

Mark Hellinger Productions, but Hellinger's

death terminated the contract.

For New Year's Benefit

HOLLYWOOD — John Hoyt and Selena

Royle were among the Hollywoodians who

journeyed to the naval hospital at Long

Beach New Year's eve to entertain woimded

veterans there.

Butch Jenkins to Freelance

HOLLYWOOD — Butch Jenkins, juvenile

player, has secured a release from the balance

of his Metro contract, effective late this

month, and will freelance hereafter.

Relief Booth Man Is Grid Star

GALLUP, N. M.—The Chief Theatre's relief

projectionist, Nick Garcia was one of the

outstanding performers on the Gallup high

school football team. Garcia and his fellow

players closed their season with eight wins

against one loss.

BOXOFTICE :: January 3, 1948


,




"color

r'

«»ant"J|

Top Holiday Product

Is Los Angeles Hypo

LOS ANGELES—That axiom about good

pictures being a sure cure for boxoffice ailments

was again established when a strong

lineup of new first run offerings, coupled

with extra Christmas and New Year's eve

patronage,- resulted in the biggest business to

be carded locally in many weeks.

(Average 100)

Belmont, Culver, El Rey, Million Uollar

Orpheum, Vogue—T-Mon (EL); Linda

Good (EL)

"everly. Fox Palace—Gentleman's Agre

(20!h-Fox 3dsho

Carthay—The Bishop's Wife (RKO), roadshow

Chinese. Loyola. Stale, Uptov^n—Captain From

Castile (20lh-Fox)

Downtown, Hollywood Paramounts—Wild Ha;

est (PoTa); Bill and Coo (Rep). 2nd wk

Egyptian, Los Angeles. Wilshire— Good News

(MGM)

Four Star—Mourning Becomes Electro {'KO]

Four ,Muslc Hal!i— Body and Soul (UA), 6th ^

Guild—A Double Life (U-I)

Iris. Ritz, Los Angeles, Studio City—Pirates oi

Monterey (U-1); Bury Me Dead (EL), 2nd wk

Pantages, Hillstreet—Tycoon (RKO)

"'

'

Warners Downto

'Captain' and 'Road to Rio'

Heavy Denver Holiday Fare

DENVER—"Captain Fi'om Castile" was

heavy at the Paramount and Esquire. "Road

to Rio" was strong at the Denham and was

held over.

Aladdin—Escape Me Never (WB), Chinese Ring

(Mono), 3rd d,t. wk „ 100

Denham—Rood to Rio (Para) 175

Denver and Webber—Daisy Kcnyon (20th-Fox),

Smart Politics (Mono) 130

Esquire and Paramount Captain From Castile

(20th-Fox) 200

Orpheum—Out of the Past (RKO), Bush Christmas

(U-I) 110

Rialto—One MUlion B. C. (UA); The Housekeeper's

Daughter (UA), reissues 130

Tabor— lungle Book (UA). reissue: Buck Privates

Come Home (U-1). 2nd run 160

'Kenyon' and 'Swordsman'

Best Among New Shows

SAN FRANCISCO—"Daisy Kenyon" and

"The Swordsman" were the biggest draws

among the new pictures here last week, vying

for popularity with "Body and Soul," which

was in its fourth week at the United Artists,

and "Unconquered," which had its seventh

week at advanced prices at the St. Francis.

Esquire The Spoilers (FC), Diamond Jim

reissues 100

(U-I).

Fox—The Fabulous Texan (Rep); On the Old

Spanish Trail (Rep) 100

Golden Gffte—Wild Horse Mesa (RKO); plus

stage show 90

Guild—The Exile (U-I\ Blondie in the Dough

(Col), 3rd d, wk t. 100

Orpheum—The Swordsman iCc), Blondie's

Anniversary (Col) 160

Paramount—Each Dawn I Die (WB);

Bad Men of Missouri (WB), reissues 120

St. 7th 160

Francis—Unconquered (Para), wk

State—The Black Cat (20th-Fox); Black Friday

(20th-Fox), reissues 125

United Artists—Body and 160

Soul (UA), 4th wk

United Nations and Wartield Daisy Kenyon

(20th-Fox) (20th-Fox); Roses Are Red 170

'Swordsman,' 'Dolphin Street'

Pace Weak Week in Seattle

SEATTLE—Business was just as tough as

was feared in most cases during the pre-

Christmas w^eek. "The Swordsman" hit 120

at the Liberty.

Blue Mouse—RUf-Raff (Col); Luied (UA), plus

light pictures, 2nd d t. wk 45

Fifth Avenue—Christmas Eve (UA); The Son

of Hustv (Col) 45

Liberty—The Swordsman (Col); Glamour Girl

(Col) 120

Music Box—Her Husband's Affoirs (Col);

Last of the Redmen (Col), 2nd d, t. wk 75

Music Hall—Green Dolphin Street (MGM), 4th wk...I35

Paramount—Escape Me Never (WB);

Fall Guy (Mono) 35

Orpheum—Golden Earrings (Para); Gentleman

Joe Palooka (Mono) 95

Palomar—The Fabulous Texan (Rep); On the

Old Spanish Trail (Rep), 2nd wk 90

Roosevelt—Body and Soul (UA); Winter

Wonderland (Rep), 5th d. t. wk.... 100

'1ff^^^^=^=^^^=^'fP-

"^li^i^i^^lIMLa^MiA

WESTLAND TO BUILD—This is how the Westland circuit's new Chief Theatre

in Grand Junction, Colo., will look when completed. Work on the structure is expected

to start shortly. It will be a 900-seat, stadium-type house, with stores flanking the

35-foot entrance. Westland Theatres, operator of houses in Nebraska, Colorado and

Oklahoma, now operates the Chief in Grand Junction and the new Chief is a replacement

for the Mesa, which was converted into a store building. The building wiU be of

steel frame and will have walls of concrete block, finished in stucco and trimmed with

stainless steel. The second story, front, will be of corrugated glass and will be colorlighted

from behind the glass. Stainless pylons steel at either side of the entrance

will be lighted with neon. The marquee will be semi-circular and will have a four-line

attraction board. Silhouette name letters appear above the marquee. The auditorium

wiU have black lighting and 40-foot panels on both side walls will tell the history of

the wcstfrn slope.

Hollywood Couples Buy

Las Vegas, Nev., Houses

LAS VEGAS, NEV.—Two theatres here, the

Fremont and Vegas, have been acquired by

the Huntridge Corp., which is owned by Irene

Dunne, Loretta Young, their husbands. Dr.

Francis Griffin and Tom Lewis, respectively,

and Tom Oakey.

The company also controls the Huntridge,

Palace and Western, and the transfer will

give the group five of the six theatres in the

city. The remaining independent house is

the El Portal.

The new additions to the Huntridge lineup

were acquired from Edwin F. Zabel of Fox

West Coast and Earl Strebe of Palm Springs.

Cooperative Theatres of Southern California

will book the five houses.

School Children See Show

GREAT FALLS, MONT.—Grade school age

children were the guests of the Civic Center

Theatre last Saturday where they enjoyed a

Christmas party and children's picture.

New Screen at Roswell Pecos

ROSWELL, N, M.—A new screen was hung

in the Pecos here recently. Frank Nelson of

the TEI Dallas office was here advising on

the heating installations for the Chief and

the Yucca lobby.

Theatres Collect Fund

For Slain Cab Driver

San Francisco—Sympathetic realization

of the crime problem which faces all

night-working business people prompted

San Francisco Theatres. Inc., circuit to

cooperate in a collection campaign for

the family of a local cab driver who was

murdered on night duty.

Irving M. Levin, district manager of

the circuit stated: "All people who work

at night are faced with similar crime

problems, therefore, we felt that show

business should evince particular understanding

and sympathy to families of

victims of criminal outrages. It is our

duty to cooperate in the benefit."

Levin opened the memorial fund campaign

in his six neighborhood theatres

with the donations for the motion picture

public being added to a collection made

by San Francisco cab drivers. Cards and

donation jars were placed in the lobbies

of the Alexandria, Coliseum, Balboa,

Harding, Metro and Vogue theatres.

Red Taint on Record

Cause for Dismissal

SEATTLE—"The motion picture industry

does not have to re'ain persons who are

harmful to it and does not intend to do so."

Eric Johnston, MPA head, said here in reference

to the dismissal or suspension of ten

writers and producers as a result of their refusal

to tell the house un-American committee

whether they were Communists or not.

Johnston, who passed through here on his

way to Spokane to spend the holidays, said

that in the past dismissal has been the penalty

when an individual in the industry so

conducted himself in such a way as to cast

reflections upon the industry and that the

industry will not tolerate such misconduct

now.

"Cormnunists, who are foreign agents, will

not be hired by the motion picture industry,"

Johnson added. "It may be hard to prote

that a man carries a Red party membership

card in his pocket, but it is not at all difficult

to determine from his past actions and words

whether he has followed the party line.

"Wherever investigation shows conmiunism

in an applicant's background, he automatically

will be inehgible for employment in the

motion picture business. A Communist is a

foreign agent and no American organization

would hire such agents if the facts were

known."

In the past. Johnson said, some film executives

have been hesitant to dismiss known

Communists because they might he hired by

a competitive studio.

"That's all over now," he said. "A person

whose contract is not renewed because his

loyalty is not to America will not be welcomed

by competitors. If there are known

Communists in Hollywood, it will be a simple

matter to get rid of them. Their contracts

simply will not be renewed."

Janitors Get $11.25 a Day

SAN FRANCISCO—Northern California

theatre janitors will receive retroactive pay

checks for a $1.50 daily wage increase dating

back to last September 1 imder a new

one-year contract with more than 200 theatre

operators. In accepting a new wage

scale of $11.25 a day, the AFL Theatre and

Amusement Janitors union waived demands

for paid holidays, guaranteed overtime and

other contract improvements, union officials

stated. The janitors had recently threatened

to strike.

BOXOFnCE :: January 3, 1948 43


• . .

Tom

.

Two

• ^"^

. . Most

the

"

Showmanship

Q

E. Galbraith

Cash

of Associated Theatre AdthP

""^ ^'""'^

in Denver, and Col.

^'""h'

pTrif''^ formerly

Arthur

the Filmack

With many Preudenfeld for

years

Ti-ailer general

Co., have manager

organized of

a

the rko

"P'^^^""" to'be

i^:^lTT'^f the

Sowf as

West s N- To FWC Managers

-«-d, leid Freu^fn°

IS iTvini"?^".^";. living

Coast in

Product North

Co. The new Hollywood.

wJ:°f- f'^K^.^i^^S ^ Approximately

or

was $28 distributed 000

to Fox

gamzation West Coast

will make special trailers managers theatre

16mm advertismg

ani

as advance

films

. . . '^,^ openings payment

Jack

of on the

Broder has at^thp'r^n^""/ "Good News"

recent!

the Los y concluded 12th

Angeles,

annual

H^'^tington Wilshire

National

atrpTi°'S'

and

'k'

Park

and Theatres

atres

the-

Peter Esvntian

in Huntington

Lawford and

Park from

Keenan

Joe Wynn w^ll

Venable

make' nnn r^"'^'P campaign, in addition to $20 f

000 in insurance refunds.

rfn.^ '7 f^^""^-

^^^^ also ou-ns

Cinema.

the cemb°e;3o'''''^"T^^^^' ^" thrTh^usesTe! The $28,000 represents 70

Avalon per

and

cent of

Florence the

Mills.

started

PnriPH .^''''"•u^'''^'^ August

ended 31

Vital December

and

Statistics 20,

Department: with the

Edyth balance

Garl"

to he

gave birth

^°?,^ Universal to a son,

office and Richard

L PrJnU.1

Milton

Murray ^'^^^

at St

'^^ audXs

Prankel John s

office hospital

pfefeTh plete theIfn'f"."^^"'' com!

manager in

final

for Film

Santa figures

Monica.

of the drive

Classics,

are planning

Dick Dickson,

a spring FWC

marriage

southern California

^^ ^^'^^'"g date f°'-

Perretz, Ppr.T^ It Metro T'" Howard

juvenile Metro

as'*s'«n*'t/o,'''"^'

star, acted

"°"nced at the

Santa Claus

booker,

at

and the

Elsie Bundy

meftlng^ir'tf,"'

Imfcheo

The

Kroger

Theatre in

f

^a.u f ^^^ Ambassador hotel

back

here a

couple

to

plan to honeymoon at Coronado wUh

Aspell ne^bicv ?°

"^'^^ work" drive,

'%T' "cKolde'rs

December

jr., local manager for Metro s^es-^iri^^c^h

16 to Dorothy

t^beC-sf^k^ '^^-

28 throuoh

atcasVpri^el^ '""^ '''''' '° ""' ^'««eS

of^^fn''" ^r'"'^" Renn

Seattle A baby girl was Skouras,

born to Mrs

,nS^^'''^^,^- president of National

!,'" 'iJi^-lstmas day.

?iPr° \f

Papa owns the

Sierra Madre agers

Theatre

that the

in Sierra Madre. ;^SJf^7-^^-"?ct-;^

boom days were over, attend-

^°'

fi wiVh

The Vf*^","^

San Francisco January

local Eagle Lion office recorded ,'"'""''"=

a

^^^trict Skouras %Zlr^^'^'^?^^'J "^"d all costs wei" U3

number of

Two^'n"'"''

n^^an!

declared

ager

that the time

.

personnel new for

changes. Office manager

Dick Ettlinger has resigned, as did ^°- ^^'""^

salesmen

"real

have joined the showmanship is now here."

Ruth

force.^Roy

fm and Bn?'"r wm! John B. Bertero, FWC vice-president

Iv^'arHfn't'h"'^- '° ^^^^^l^' ^^'^°'?:

"manager. Pacific

Iva Griffith joins the J""" rSlf

^°^^ ex

*'" ^°'^ on the plained that the company's

staff as Cherock's "" °'''''"'' retirement pl^i

Pacific

new

manager ?nv

coast

Vv, ' a'?

secretary for

. .

the ^"".^°'-«

. Charles Kranz Alexander

and cited

and Ted

Co efforts

is

ningham

Cun-

ma kinolrJ°.J'

1° ^°'°^'^'^°

IkouiTt'" Skomas o

to obtain the plan

of the Special Attractions exchange

for his

Sprin°gs, wh^re men

will attend

Tif

left for New a

York

home office

for business managers

conferences.

meeting Sph^^ ^^^ general

^°r''' manager, "le-

The FUmrow Veteran ^"^ congratulated'

men th""''.?'^

the

on their

visitors showman efforts,

list included Leon while

such

Glasser was

entertainers

killed

tourists as Duke

m an

Clark, Paramount automobile ^^'"'^ accident

-Jackson

district

here recently RoTnr°"H^"''' and Jack-

Ross provided musical

manager from Dallas, and Morrie Smead ,°it?f";.^'^°.°"ned the and

Dixie

variety acts.

Theatre l?dg

of

leaves

Council his

Bluffs,

wife,

Iowa, a

who son and

visited Harry

daughter and a -

Taylor ... Ed

granddaughter.

Penn of the La

He was 59 .

Habre at La

ResTgna^Ls •- ^ * .

Habre,

reported

and Bob

from

Mallon

the local

of the

U-I

Lakewood offfce

at Beverly

include F A T T I C

Lakewood Beckley,

Village were

long-time

in for some

booker

bookinand

buying.

and Joyce

^ ^ M I I L t

° Lipkis, secretary to F. M. Blake .

FiCow

^' Segundo

John H. Lefton,

Ned r^iv°'"vf TheXe

""^l"'''

with Universal in Cleveland

for r£^ J' v^°^^ ^^^ l"^ Hawthorne is

?J,v for

closed

26 years, passed

remodeling

away here December

24. He was Theatre,

; Claude Evergreen,

Ezell, Dallas

spent

Drive-In

the yuletide here .

62 years

Dallas;

of age Charles

All Pox

Feldman, U-I western

division

West Coast theatres scheduled

manager;

on "Rntri'f T?'"°""u?'''P'°"^^'"' wo'-'^ed hard

late

New

shows

Ben to Rio,"

Hayward, Savoy

which

Years eve, with many first run houses

operating an Compt°r°^ ^"' around-the-clock FvP

opened

Eve

New

f fv,

Year's

at the Paramount

.

exhibitors

""^ ''''' '^"^'«e«s

schedule

IZ' on

some 'r^'"'''' Christmas

houses, including the Fifth Avenue with

James J. Donohue, Paramount central division

manager, has returned to New York Two Fox

g^o^rm^rs."^^^"''^'"^"^^'^^'^pa^r^e'^nrw^iirSr^^\--H?,f--^^

Houses

after a short

Robbed

local visit, during which ho

was the house guest of George A. Smith On Successive

western

Nights

district chief. Donohue also vacationed

editor is

briefly in San Francisco

. . Film

CALIF.-The

Classics has uJ^^^^u- Fox

vacationing in

Theatre was

Wichita, kas.^th

booked

held

a

up by

reissue an

package

armed bandit who escaped

• ^'aire is

^ th^T;

scheduled to open

Catherine the Great" and "Don Juan," into

''°"ars. A

the tour Academy

n rni.Zf'^' description

fuinished -""""li'^^ F«fM ,x^^f °P°'"^" "'age January 5 in

showcases and

police

Fatal

"The

"Furia

by the

Weakness,"

cashier, while

who was

Ona Munson,

Italian picture, into hreatened

the Laurel,

with Ney Richard

both

a

and

gun,

Jorja

fits

bills

that

Curtright

of a

are Jan

coming to

same^

the

opening stage

this month.

t^P^ni'h^. l!^/^' ^°^ ^'^^^tre

January

in

12 in

Bakersfield

"The Master's

the night before and escaped with $171

Visitors at the MGM studios in

It

Culver was

City

the second time in four months

were

that

Bill Hastings, manager of the

the

Orpheuni Bakersfield Fox had been held ^""^^

up,

expected

Margaret and

to

h„?l^"nf"H'"^*f"'''

get the

Gonzales,

bulk of downtown cashier, was the

merrymakers

victirn

New Year's

in each eye,

case.

as

The night

bandits

clubs

in have thinned to a handnf

A Real Santa Claus

earlier

Bakersfield holdup last September,

captured

were

and

thf «f ^l"^

one of them The

• • • Roosevelt

^teding

has

chain

been sentenced ^pi^.

opened with

sanUy^heS!"' "'"^ "" °''''' ^^^"^ News'

"Good

on December 31, the first first run

^ MGM offering it has ever played.

Your

Manley Popcorn Man

]TURPIE^Westera Division MonaglT

giU Thedford, Oregon district manager for

Jack Engerman, Sterling advertising mogul,

eceived a lot of compliments on his copy for

f,?^.V"'* ^°"^" • • «°tises

• showing foreign

films here are reported in the boxoffice dold.ums

. . . Harold Murphy at the Liberty in

piympia used a lot of publicity material he

^^^ l°ng-ago

•^nnfuull"'" roadshow of

Gone with the Wind" for that picture's return

play.

attendanc'e.'"''' '' ^'"^ approximately sS In

FWC Managers in L. A.

Entertained by Bosses

ANGELES-Bruce Fowler

Cp'^nf and

Cardas, Spyros"

district managers for Fox

Coast's

West

local first run setup, were hosts at

Christmas party for

Jl"J.Tfl theatVe

agers man-

in their district. The affair as held at

Skating Party for Staff

.''

five°Tm';h''' TEI theatres

'^-'^' '"'^'°y^' °f

here held their

the

first staff

'">'! '^'''^ '" March. It

^fflf was a skat\ng

affair with refreshments.

['

y

---THEATRE [H Count on us lor Quick AcUonI

THEATRE EXCHANGE HANGiC0.J

>, 9m cin. 4rts Bldg o— .— ^ ^ -

J

BOXOFFICE :: January 3. 1948


'atioiiil|

. . . The

. . Actor

. . Gene

. . The

SAN FRANCISCO

proceeds from the premiere of "The Flame"

* January 5 at the State Theatre will be

turned over to CARE for purchase of food

and clothing for the needy of Europe.

Tickets will sell at $1 but patrons are asked

to make additional contributions if they wish.

All proceeds will go to CARE.

county probation office, of rowdyism and

juvenile delinquency in the county's theatres.

Joseph J. Daly, manager of the Manor Theatre

in San Mateo, said "Cowgill doesn't have

to come to a theatre to find juvenile delinquents.

He can find them in buses, dime

stores, fountains and in autos." Thornton

Ellis, manager of the Redwood and Sequoia

theatres, said "the problem is not with the

theatres but with the children."

Dramatizing the annual sale of Christmas

seal stamps proved effective in promotion

of "The Other Love," a story of a tuberculosis

sufferer, at the Alexandria Theatre,

Lawrence Lash, student assistant manager,

reports. Through letters to the local papers,

lobby cards and special displays. Lash drew

attention to the Christmas seal campaign

for tubercular victims while stressing the

dramatic theme of the story. Officials of

the Christmas seal drive commended the

theatre for its promotion.

Stephen Moore, manager of the Vogue,

solved the problem of getting the name of

the new star, Barbara Bel Geddes, into his

marquee attraction board while playing "The

Long Night." He shortened her name to

Babs" Bel Geddes . . . George Mann. Redwood

Theatres topper, is reported to have

spent $20,000 on Christmas gifts for his em-

Arthur Bergoffen is the new

manager of the Portola Theatre. Originally

from New York, Bergoffen has been working

in west coast theatres for the past several

years.

The ninth anniversary of the Embassy

Theatre was a big event for the youngsters.

They all got punch, cake and cookies at a

children's matinee . Preddey Showman's

Directory for 1948 is now being distributed.

The Walter G. Preddey Theatre

Supply house is in its 42nd year . . . The

Moulin Rouge Theatre in Oakland has given

Itself a subtitle through translation and is

now known as the Red Mill.

B.F. SHEARER COMPANY

VJt^^^Bt PROUD!

He has new Strong Projection

Arc Lamps, Rectifiers and

Reflectors in his theatre.

i

.

Henry Koster and camera crew were in

town to shoot scenes for "That Old Magic,"

which will star Tyrone Power . . . Irving

M. Levin, district manager for San Francisco

Theatres, flew to Palm Springs this week

on business Robinson, receptionist,

is no with Robert L. Lippert

longer

Theatres . Dick Powell was in town

a few days.

for

More than 1,200 jammed the Owens Center

Theatre in Vallejo to see a five-hour

vaudeville show brought in by Bill Kyne,

manager of the California Jockey club, for

patients and staff members of the Mare

Island naval hospital. Among the performers

were Maurice Chevalier, the Duncan

Sisters and a group of local entertainers.

Douglas Goble, son of owner-manager

George C. Goble of the new Nevada Theatre,

served as master of ceremonies at the gala

opening. Located at the corner of Sixth and

Starr in Wells, the theatre has a seating capacity

of 416 .. . Sale of four lots in Tulare,

including the State Theatre, for an approximate

$88,000, was revealed in Tulare in a

trust deed filed with the county recorder.

Clarence Wasserman and D. S. Wasserman

were listed as the seller and Pinches Karl,

trustee for Hari-y Karl and Sarah Karl Miller,

as the purchaser.

A building permit was issued by the city

engineer's office in Visalia for $1,500 for the

remodeling of the lobby of the Fox Theatre

Woodland High PTA is preparing

letters of protest against the showing of a

trailer at the Porter Theatre in which scenes

from a picture later presented for adults only

was thrown on the screen.

San Mateo county theatre managers denied

charges made last week by John S. Cowgill,

'&

LOS ANGELES 7. CALIF.-

Supply Co., 1969 So. V

phone; REpublic 3151.

^n PORTLAND. ORE.— Portland Motion Picture

S'l-

SALT LAKE CITY 1, UTAH—Service Theatre

Supply Co.. 256 E. 1st South St. Telephone:

5-1223.

1. Inter-Mountain

SALT LAKE CITY UTAH—

Theatre Supply Co., 142 East Ist South.

Telephone: 4-7821.

2, G.

SAN FRANCISCO CALIF.—Walter

Preddey Theatre Supplies— R. 0. Bemis.

Manager. 187 Golden Gate Avenue. Tele-

BOXOFFICE ;: January 3, 1948


. . . Women

. . . The

. . Al

. . Tom

. . Work

. .

DENVER

^hristmas parties not previously reported

include those held by 20th-Fox, RKO,

Universal and Eagle Lion at their exchanges

of the Rocky Mountain Screen

club gave Hazel Olson a farewell party on

the eve of her departure for San Francisco,

where she will make her home. She was

given orchids and a cigaret lighter set. Clarence

Olson, her husband, recently was promoted

from Denver manager for United

Artists to a similar post in Frisco. Olson

flew to Denver for the holidays and while

here completed the sale of his home.

Theatremen on Filmrow: Neal Beezley,

Burlington: Lloyd Greve, Eagle; R. D. Erwin,

Kremmling: Eldon Menagh, Fort Lupton;

Glen Wittstruck, Meeker; Fred Lind,

Rifle; Robert Spahn, Mitchell. Neb.; Hugh

Haynes, Ordway; Lynn Zorn, Julesburg.

Mr. and Mrs. Gene Gerbase (he is Republic

manager) went to Albuquerque for

KeeptoorlveO';

,v,eHeann9'

their usual year-end vacation . . . Mr. and

Mrs. Joe Emerson and Mr. and Mrs. Marvin

Goldfarb went to Los Angeles to attend the

Rose Bowl game. Emerson Is RKO manager,

and Goldfarb is salesman.

Don Foster, former Paramount booker here,

now in a similar job in Salt Lake City, spent

the holidays in Denver . . . Gene Klein, formerly

with Columbia here as assistant shipper,

now Columbia booker in St. Louis, spent

the holidays here . Knox of Service

Theatre Supply, Salt Lake City, spent the

holidays here with Al Knox of the Denver

company of the same name.

M. R. "Bud" Austin, manager of Eagle

Lion, will give a talk on the dog at a showing

of "Return of Rin Tin Tin" for children

at the Paramount. The film opens first run

at the Tabor January 8, at which time Lee

Duncan and the dog will make appearances

Western Service and Supply Co.

held open house and had as their guests

theatre and film men.

Mr. and Mrs. J. J. Morgan of National

Theatre Supply went to Kansas City to

spend the holidays with their daughter, sonin-law,

two granddaughters and three greatgrandchildren

. . . James Jameson, Columbia

salesman, went to Los Angeles for the

holidays.

Sam Feinstein has bought the Rialto,

Haxtun, Colo., from the J. J. Goodsteln

estate . . . Fred Lind, Rifle, hopes to open

his new 600-seat $100,000 Ute by January 15.

Tony Archer and Joe Dekker are modernizing

the Oriental, putting on a new front,

installing new sound and booth, decorating

and otherwise doing a general overhaul. The

^^C E N T U R Y"

THE MODERN PROJECTOR

'

mia(!tetg@uidde>f

work is being supervised by George Prantz,

author of a series of articles that have been

running in Modern Theatre section of BOX-

OFFICE. The theatre is being kept open . . .

Milt Hossfeld, Fox Intermountain film buyer,

is breaking in a new Olds station wagon .

Sam Langwith of Western Service & Supply

is on a sales trip to western Colorado.

Dave Cockrill, managing director of the

Denham. and Al Lawter, house manager, are

vacationing in Phoenix . has begun

on the new drive-in theatre being built by

the Pueblo Drive-In Theatre Co. in Pueblo.

Dave Pitman, Pueblo builder, has the contract

for the screen tower and concession

stand, which were designed by Walter De-

Mordaunt. The theatre will be ready for

operation in the spring.

William Schoredt. owner of the Sage. Upton,

Wyo., was successful in an elk hunt in \

the Jackson Hole country in the same state,

and as a result William Sombar, Paramount

soalesman, who was on a selling trip about

that time, enjoyed some of the finest meat he

has ever tasted . . . M. R. "Bud" Austin,

Eagle Lion manager, while on a sales trip

to southern and southwestern Colorado, ran

into some mighty cold weather. While in

Alamosa he experienced 17 below zero, which

was the coldest in the U.S. that day.

Louis Dent, president of Westland Theatres,

is recovering in a Phoenix, Ariz., hospital,

from a serious illness. Write him in care of

the Jokake Inn ... Chick Kelloff has put

his theatre and night club at Antonito, Colo.,

on the market . . . Robert Martin, manager

of the Liberty, Pagos Springs, Colo., flew to

Los Angeles to take in the Rose Bowl football

game . Murphy, Raton, N. M.,

was in Alamosa, Colo., a few days conferring

with his general manager, Robert Sweeten.

The Denver Theatre has been made defendant

in a $50,700 suit for damages alleged to

have been received in a fall over a microphone

cord on a stairway.

Free Show in Townsend

TOWNSEND, MONT.—The Rex Theatre

with happy children who were ad-

was filled

mitted free for a Christmas party complete

with a show, Santa Claus and treats.

TWO-WAY

HORN / - /

SYSTEMS / COMPUTE

/

/SOUND SYSTEMS

SOUNDHEADS '

^*^

AMPllflERS

"pat

TKare ^i4te*Un^ 'Plea^Mne

WESTERN THEATRICAL

EQUIPMENT COMPANY

337 Golden Gate Ave.

San Francisco, California

187 Golden Gate Ave.,

San Francisco 2, Calif.

Phone Underbill 7571

METRO PREMIUM CO.

BEAUTYWARE PREMIUM DEAL

Gifts of overpowering Boxoifice Appeal

242 Hyde St. GRaystone 410S San Francisco. Calif.

\KE MORE MONEY PLAyiN&

^ WAHOO

J.}.

HOLLYWOOD AMUSEMENT COMPANY

831 South Wabash Avenue • Chicago, Illinois

WRITE, WIRE or PHONE

Empire Theatrical Consultants

Serving the Entire Rocky Mountain

Empire

EXCLUSIVE DISTRIBUTORS

FOR POBLOCKI & SONS

PRE-DESIGNED THEATRES.

FRONTS. BOXOFHCES.

POSTER CASES. ETC.

Theatres adaptahre to any part of the country. You

can get plans for 323. 423, 537 and 689 seat

houses. Construction time: 90 to 120 days! !

Our drafting department is qualified in every respect

to give you all the detailed plans for your remodeling,

or any other construction you may have in mind

—a new home, office, night club or cafe.

to :

Phone TAbor 4962

give you complete

925 21st Street Denver 2, Colorado

46 BOXOFnCE :: January 3, 1948


Affiliated Theatres Hosts Bookers at Irrdianapolis

5 Pet. Tax Passed On

To St. Louis Public

'

ST. LOUIS—Admission prices of the mo-

' tion picture theatres in St. Louis were advanced,

for the most part, January 1 when

the new municipal 5 per cent tax went into

effect.

Fred Wehrenberg, head of the regional exhibitors

organization, said that the increases

follow as nearly as possible the exact

amount of the tax on adult admissions. In

the neighborhood houses charging 50 cents,

the advance is 3 cents, making the ticket

price 53 cents. On 35-cent tickets, 2 cents

added, and on $1 the raise was 5 cents. There

is no added charge on 10-cent children's

tickets admissions.

The tax will also be passed along to the patrons

by the American, the city's legitimate

theatre, and by the Grand, a burlesque house.

The various sports events covered by the

tax law also will raise prices.

It has been discovered that the 5 per cent

tax on tobacco sales, other than cigarets,

will, in effect, be 10 per cent since they

are taxed at both the wholesale and retail

level.

The Post-Dispatch in editorial strongly opposes

the announced plan of James H. Arthur

to file a suit attacking the validity of the

tax. "If they go through with it, the movie

men will display bad sportsmanship and

questionable judgment," the paper declared.

It then goes on to state that admission taxes

have been collected tor some time on professional

boxing, wrestling, baseball, basketball,

football and various other sports events

and athletic amusements, and continues:

"If there is an injustice, it is that movie

admissions have been spared while the others

were taxed. It is hard to see any basis for

a lawsuit except that the ambitious local

movie lobby is eager to try its muscles. Considering

the city's ui-gent need for revenue,

that spectacle is not very pleasant."

Of course the editorial makes no mention

of the fact that the newspapers have opposed

the proposed one-cent tax on each newspaper

sold in St. Louis.

D. L. Danford Buys Dawson

STRONGHURST, ILL.—D. L. Danford,

operator of a theatre in Lancaster, Mo., for

the last 24 years, has purchased the Dawson

Theatre here from R. D. Todd, who built the

300-seater less than three years ago. Todd

also owns the Amus-U Theatre in LaHarpe,

111., and the Diana in Blandinsville, HI.

Bookers and their assistants from the

Indianapolis exchanges were entertained

recently at a dinner by Affiliated Theatres.

It is an affair, held every year,

that is looked upon as an outstanding

event by bookers in this area. Dinner,

dancing and entertainment were held in

the Elks quarters at the Antlers hotel.

Lexington Negro House

LEXINGTON, KY.—Lyric Theatre, Inc.,

of New Albany, of which A. Edward Campbell

is president, has started construction

of a 940-seat theatre for Negroes here, the

first colored theatre in this part of the state.

Campbell operates theatres for Negroes in

Louisville and Indianapolis and said he has

plans for further expansion of colored hous3s

in the Indiana-Kentucky area.

Indianapolis Ticket Hike

INDIANAPOLIS—Loew's Theatre advanced

admission prices December 31, as follows:

matinees from 40 cents to 44 cents; night

prices from 60 cents to 65 cents. Prices

change at 5 p. m. daily. No other downtown

first run houses have announced a change,

but it is rumored they will after the first

of the year.

Clarence Brown Dies

INDIANAPOLIS—Fellow workers and officials

at the Republic exchange were saddened

by the death of Clarence Brown December

23. Death at 59 was caused by a

heart attack. He had been with Republic 12

years and was widely known in tills exchange

area. Burial was in Shelbyville, Ind.,

December 26.

Now at Black River

MIL"WAUKEE — Charles Nygaard is now

managing the Avalon and Falls at Black

River Falls.

Commemorate Iroquois Fire

CHICAGO—Annual services commemorating

the Iroquois Theatre fire of Dec. 30, 1903,

in which 575 Uves were lost, were held here

last week in the city council chambers. Fire

Commissioner Michael J. Corrigan re-enacted

the pulling of the first alarm, which hs

did 44 years ago at Randolph and Clark

streets. The memorial was sponsored by ths

Junior Ass'n of Commerce. Among those

present were the former FoUies girl, Annabelle

Whitford (Mrs. E. J. Buchan), who was

appearing at the theatre with Eddie Foy in

"Mr. Bluebeard Jr."

The Oriental Theatre is now located on the

former site of the Iroquois.

Speakers Are Listed

For UTOI Meeting

SPRINGFIELD—Seven speakers have been

lined up for the United Theatre Owners of

Illinois convention to be held here January

8. 9 at the Abraham Lincoln hotel.

A program announced by Edward Zorn,

president of UTOI, includes Robert W. Coyne,

executive director, Herman Levy general

counsel of the Theatre Owners of America;

Fred Wehrenberg, St. Louis; Claude Mundo,

Little Rock. Ai-k.; Senator Charles Carpentier,

East Moline, 111., exhibitor; Leon Bamberger,

RKO sales promotion manager, and Henderson

Richey, MGM public relations executives.

Zorn will also address the convention, and

a representative of local exhibitors will explain

how they blocked the tax in this city.'

He commented the list of speakers is subject

to change and that several names may be

added to it.

Reservations were received this week from

Irving Mack, Chicago; C. C. Mundo, Little

Rock; Ralph Lawyer, Peoria; R. N. Hurt,

Toluca. 111.; Sam GoreUck, and Seymour

Borde, Chicago; Abe Werbner, Lewistown;

Mike Kirkhart, Lincoln; -Will Baker, and

Ben Lourie, Chicago; Stanley Leay, Galena,

and Charles Secord, Lion, 111.

United Artists Bowlers

Cling to Chicago Lead

CHICAGO—United Artists are still

leading

by one game in the Chicago Motion Picture

Bowling league. At last week's session they

won the odd game from National Screen. The

runnerup Film Chauffeurs won three from

Columbia, 'Warners look three from Universal

and Metro took a couple from Allied Theatres.

Film Chauffeurs shot a high series of

2,634 and high game of 903. H. Gerry of NSS

put together a high series of 631 with a high

game of 249.

TEAM STANDINGS Won Lost

ed Arii: 22

Film Chau

Metro

Allied Thoati

V. Swcmson ....

INDIVIDUAL STANDINGS

BOXOFFICE ;: January 3, 1948


Chicago Contains 302 of 702 Houses

Listed for Exchange Territory

CHICAGO—Three hundred and two of the

702 theatres in the Chicago exchange area

are in the city of Chicago, according to the

MPA theatre directory. The average number

of seats per theatre in this city is 1,074 and

the total number is 324,409. The entire area

has 595,179 seats .

Eight out of the ten theatres in Chicago

with seating capaciiy of 3,000 and over are

operated by Balaban & Katz. This chain

operates 49 theatres throughout the area.

Gary, Peoria and South Bend, the next

three largest cities in the area, have 35 theatres

with 34,258 seats.

The area has two drive-ins, which were in

operation last summer, and tw'o which we:e

closed. All four can accommodate 3,480 automobiles.

The Chicago territory is serviced by 19 film

exchanges including the eight majors. The

territory covers northern Illinois and a small

section of northwestern Indiana.

The summary:

Number

702

Theatres in operation'

Closed theortres" _ 16

Seating

Capacity

595,179

9,447

Totals 718

604,626 Totals 71

Seating capacity of theatres now in operation, ace

Towns with

Population Theatres

,000,000 and over (Chicago)

1

250,000-100,001 3 (Gary, Peoria, South Bend)

100,000- 50,001 7

50,000- 25,001 _ 12

25,000- 10,001 29

10,000- 5,001 35

5.000- 2,501 40

2,500 and under 114

o. of Theatres


»Oil(|

. .

Freeburg, III, Theatre

Gels Go-Ahead Sign

PREEBURG, ILL.—Uncle Sam's Christmas

gift to the people of Freeburg was the decision

of the Office of Housing Expediter in

Washington to grant permission to B. O.

Clark to proceed with construction of his

theatre here. Work was to resume immediately

after New Year's day.

Clark had about half completed the work

of remodeling a former garage building into

a motion picture house when he was forced

to stop work because of the federal government's

restrictions.

Following protests from the Freeburg Commercial

club, local clergymen, war veterans

and civic leaders of the commimity. Congressman

Melvin Price became interested in

the matter and went to W. K. Maher, director

of the federal division, and laid the

facts before him. The congressman told

Maher that he had found "the community

greatly disturbed over the matter" because

the action of the OHE had upset the town's

program to combat juvenile delinquency.

"The clergymen in particular were upset

over this situation," Pi-ice told Maher. "Their

main argument was based on the fact that

with no motion pictiu-e theatre in the community,

there was a growing tendency among

the yoimg people to congregate in the various

taverns."

ST. LOUIS

J^aury Davis, manager of the Will Rogers

Theatre, returned to McMillen hospital

for further treatment after suffering from

nose bleeding. He is coming along nicely . . .

Office employes of Monogram and Allied

Artists surprised Manager Barney Rosenthal

by presenting him with a thermos desk set

at the exchange's Christmas party. Barney

spent Christmas day with his nephew and

family in Waterloo, Iowa . . . R. W. Amos

and wife of the Exhibitors Supply Co. went

to Chicago to spend Christmas with relatives

of Mrs. Amos.

Friends of Herb Washburn of National

Screen were disturbed when they read an incorrect

report in a tradepaper that he was

being replaced as manager. The story should

have stated that Harry Hynes, manager fur

Universal-International, has been named to

succeed Washburn as fire prevention director

for the St. Louis Filmrow. A new fire prevention

man is named every six months.

J. E. De Silva, manager of the Fox Midwest's

Orpheum and Plaza theatres in Marion,

111., and three members of his family are

recovering from injuries sustained in a collision

between two skidding automobiles

about nine miles north of Nashville, 111. De

Silva suffered a broken jaw, a skull fracture

and lost some of his teeth. Mrs. De Silva

sustained a knee injury. Their children, Jo

Ann 8 and Nancy Jane 6, suffered bruises

and were badly shaken up. Joyce De Silva,

one year old, escaped injury. The injured

were taken to St. Mary's hospital in Centralia.

The baby was taken to home of French

Gallagher, Centralia theatre manager. The

other automobile was occupied by a couple

on their honeymoon. The bride was injured

.seriously.

Most of the independent neighborhood and

suburban houses here closed Christmas eve

to give their employes an opportunity to

enjoy holiday celebrations with their families.

The first run Fanchon & Marco and Loew's

theatres operated as usual as did the St.

Louis Amusement Co. houses throughout the

city and comity. On New Year's eve the

first run houses operated straight through

to 3 a. m. January 1. Prices were the usual

scale. Neighborhood and suburban houses

had 5-hour shows at slightly advanced admission

rates. The prices were the same as

those that prevailed last New Year's eve.

The Sonja Henie ice show, during a 17-

night stand at the Arena, played to 168,000

persons who paid $346,000. This was considered

very good since in recent months all

live shows on the stage and in night spots

have been splashing red ink all over the

ledgers.

INDIANAPOLIS

TDdward Heiber. Eagle Lion district manager

from Chicago, was confined to his hotel

room for a day because of illness. He called

later at the local branch with Irwin Joseph,

his assistant, and while here checked on circuit

deals . . . Grace Rayborn, secretary to

Carl Kemp, EL manager, has resigned.

Kemp, incidentally, acted as host to his employes

at a Christmas party held at the exchange.

Grey Kilbourne, manager of tlie Uptown,

has started a new schedule, opening 6:45

. p. m., 30 minutes later than heretofore

The Belmont and nearby merchants gave a

Christmas party Wednesday afternoon. A

gift was provided for each child . . . National

Screen Service had its Christmas party

Wednesday afternoon. Feature of the party

was a grab bag of presents.

Trueman Rembusch, president of the ATO

of Indiana, attended the Kansas and Missouri

independent theatre organization

meeting in Kansas City . . . Jack Dowd, his

wife and child spent Christmas in Macon,

Ga. . . . Claude McKean, manager at Warner

Bros., enjoyed the holiday with his

daughter, Patricia Ingram, in Toledo. anJ

with his son Tom at Indiana imiversity . . .

Jules Goldman, office manager at Warners,

and his wife motored to Atlanta, Ga., for

the Christmas holiday ... A card from Fred

Greenberg, manager at the Los Angeles Warner

exchange, was received at the local office.

Mrs. Truda Brentlinger, mother of Russell

Brentlinger, manager of RKO exchange, died

at her home Monday in Stockholm, Calif.

Brentlinger left by plane to attend the

funeral services . . . Charles Acton, salesman

for Republic, and Genevive Ardington of the

office staff at Republic, have announced

their engagement, a surprise to fellow employes

. . . L. J. McGinley, general sales manager

of Prestige Pictures, and Mrs. McGinley

spent Christmas with their son-in-law,

Herman Hallberg, head booker at 20th-Fox.

FOR F^fT.AO-mM'^t.TmfUS PiAY

WAHOO

America's finest Screen Came

HOLLYWOOD AMUSEMENT COMPANY

^f y 831 Soufh Wabash Avenue • Chicogo, Illinois

BOXOFFICE :: January 3, 1948


. . The

. . Teddy

'

. . Lou

. . "Captain

. . Burtus

. .

CHICAGO

Hd-lad Eddie Seguin of B&K and his wife

Virginia of 20t.h-Fox publicity department

were the first January vacationists to fly

to Florida. They hit Miami in time to attend

the Orange Bowl game New Year's day . . .

The Telenews is celebrating its eighth anniversary

... A survey by General Manager

Sylvan Goldfinger shows war films were tops

for general interest. The Louis-Walcott fight

films had the greatest interest for men and

films of the royal wedding for women.

KeepXouttveO".

theHeanna

TWO-WAY

HORN

I SYSTEMS COMPLETE

/SOUND SYSTEMS

SOUNDHEADS

BASES

AMPLIFIERS

"par

"THonc ^iAtcMut^ "Plecuccie

PROJECTION

EQUIPMENT CO.

Union City. Indiana and Ohio

Screen, extended greetings to 75 members of

his staff at the annual party held on the

Row last weekend. Hank Porter was the official

pillow-stuffed Santa and gave out with

gifts and provided laughs.

Alex Manta and Jack Rose entertained employes

of the Manta & Rose circuit, friends

and business associates at a holiday party

held at the company's office . . . Members

of the Balaban & Katz Employes club entertained

more than 300 persons at its ninth

annual children's party in the Congress hotel.

Sonja Henie opened her "1948 Hollywood

Ice Revue" to capacity business Christmas It was by far the biggest and most successful

party in the club's history. As in past

day at the Chicago Stadium. Michael Kirby,

the new film find of MOM, is featured in

years the party was under the supervision

the revue . new season's greetings

of District Manager Charles Cottle, who was

trailers on Essaness screens listed the managers'

names . Reisch, former sales-

Harry Robinson, Al Bogtach and other B&K

assisted by Jack Garber, Milton Officer.

man for U-I, has been appointed assistant

staffers. Santa Claus, for the fourth year,

manager of local office . . . Herald Abbott, was A. J. "Happy" Meininger.

Abbott Theatre Supply Co., had an open

house for the trade at his headquarters.

Irving Mack returned from a visit to his

Tony Trankins, the Austin highschool new Los Angeles office just in time to conduct

the annual Christmas party for Filmack

singer who got a break at the Chicago Theatre

last summer, was in town from Hollywood

for the holidays. He's been signed

employes. About 75 were present. Bonus

checks and gifts were given to all employes

to

. . .

do two pictures for MOM . From John Dromey, head booker for Great

Castile" will open a straight-picture policy

States circuit and mayor of North Chicago,

at the Chicago January 8. The Mills Brothers

will open the State-Lake's new

was host to 2,000 children at the annual yule

party held at his

stage

Sheridan Theatre. The

policy the same day . Mayer, publicist

for RKO Theatres in this area, and

youngsters were entertained with a special

cartoon show, contests and free candy and

gifts . . .

John Gilmore of Coin Machine Industries

Sidney Lightfoot of Manley, Inc.,

acted as hosts to 2,000 orphans and

delivered

underprivileged

children at a holiday show

a new Manley outfit to Isadore

Stern for his Park Manor Theatre.

at the

RKO Palace last weekend. A Walt Disney

Manny Fingerliut,

feature and ten cartoons were shown. For

head accountant at B&K,

refreshments Lou promoted

was married to Pauline

2,000 candy

Pava and

bars

they are

honeymooning in Canada . Bishop,

and other sweets from Chicago candy makers.

MGM Midwest sales manager, was visiting

Harris Sllverberg, manager of National down in Carolina . . . 'Van A. Nomikos, head

of C.V.N, circuit, made his annual pre-yule

visit to the Row, his car loaded with Mataxa

brandy, and saw to it that all his pals went

home in good spirits . . . Tom Norman,

former owner of the Palatine Theatre, Palatine,

111., was on the Row extending holiday

greetings to all his old pals. Tom just came

out of the Presbyterian hospital after being

confined for several weeks after a severe

heart attack.

The Balaban & Katz Employes club basketball

league got away to a good start over

the December 13-14 weekend, playing five

games, three on Saturday at the Chicago

Avenue armory, and two on Sunday at Hamlin

park. The referee for the games were

Luther Richardson, Jim Ellis and Jim Salice

... In the south section activity the Regal

Squares reflected their Softball doings in

trouncing the Tower Tall Towers 43-5. The

other south game found the Chicago Crews

coming back in the second half to take one

from the Marbro Maulers by a score of 19-15.

The Uptown-Uprisers headed a thi-ee-game

north section card by rolling up a 96-4

slaughter over their Gateway Guns opponents.

The Harding-Congress Panthers

"clawed" a team composed of personnel from

the Terminal, Alba, Admiral and Drake,

known as the Teralads. The Crystal-Biltmore

Trojans and the Belmont-Roosevelt__-,

Flirty Five rounded out north side action""

when the former aggregation eked out a 39-

28 victory.

Charles Land, newcomer with B&K, is

learning show business from a new angle at

the United Artists. He was until recently

road manager for Alvino Rey's orchestra .

For year-aroimd attractiveness, it is hard to

beat the candy counter at the 'Will Rogers,

where usher Marion Smith never mi.sses a

holiday or special occasion to install some

eye-catching decorations such as the yule

setting he now has. which is one of the best

in town.


Pre-Xmas Loop Week

Is Poorest in Years

CHICAGO—It was one of the worst pre-

Christmas weeks in many years, perhaps a

record-breaker for bad business. That lastminute

shopping and other yule activities

clipped into grosses at all Loop houses. New

entries did only fair, including the Chicago,

with "Moss Rose" on the screen, plus Gordon

MacRae heading the stage show, and the

Oriental with "'Wyoming" on screen and a

variety show on stage headed by the Bricklayers

and Shavo Sherman. Other new ones

included "Anthony Adverse" at the Roosevelt

and "Escape Me Never" at the United

Artists.

(Average Is 100)

Apollo— Gentleman's Agreement (20th-Fox),

7th wk 95

Chicago—Moss Rose (20lh-Fox), plus stage show.... 90

Garrick—Black Gold (Mono), 2nd wk 85

Grand—Black Narcissus (U-I), 2nd d, t wk 9b

Oriental-Wyoming (Rep), plus stage show 90

Palace—Each Dawn I Die (WB), Bad Men oi

Missouri (WB), reissues 85

Riallo—Forever Amber (20th-Fox), 8th d, t. wk 90

Roosevelt—Anthony Adverse (WB), reissue 85

Stale-Lakt^-Nightmare Alley (20th-Fox), 3rd wk 85

Studio—The Great Glinka (Artkino) 90

United Artists—Escape Me Never (WB) 90

Woods-Body and Soul (UA), 7th wk 105

World Playhouse Storm in a Teacup (Capitol),

2nd wk., reissue 85

'Irish Rose' and "Wistful Widow'

Take Big Coin in Milwaukee

MILWAUKEE—Christmas day brought an

influx of new pictures to first runs after a

long period of reissues. First runs shuttered

early Christmas eve, as did most neighborhoods.

"The Wistful Widow of Wagon Gap"

at the Towne and "My Wild Irish Rose" at

the Warner did the best business percentagewise.

At the Palace, "The Swordsman" came

through with average returns. An imusual

Christmas double horror show, "The Black

Cat" and "Black Friday" at the Strand, fell

below par. The veteran Bill Robinson, dancer,

plus a colored stage show, augmented by

"Magic Town" in a holdover at the Riverside,

registered over average.

Alhambra—Fun and Fancy Free (RKO), King oi

._B Bandits (Mono) 100

Palo

Sweet Genevieve

(Col)

Riverside—Magic Town (RKO), plus stt

2nd wt

Strand— Black Cat (U I! Black Friday I

Towne—Wistful Widow ol Wagon Gap

Warner-My Wild Irish Rose (W" -

Dough (Uol)

Wisconsin— It Had to Be You (Col), On the Old

Spanish Trail

(Rep)

Preholiday Indianapolis

Figures Hit Rock Bottom

INDIANAPOLIS — Another week of poor

business was experienced here with grosses

at rock bottom. Attendance was practically

nil.

Circle—They Won't Believ. (RKO) Dick Tracy

Meets Gruesome (RKO)

Indiana—Golden Earrings

Frankenstein (U-1)

Loew's—Lured (UA), T Blondes and a Redhead

^^S

(Col)

Lyric—Driltwood (Rep), On the Old Spanish Ti

(Rep)

FILMACK'S

SPECIAL

TRAILERS

Filmock • 1 327 S. Wabash -Chieogo 5

100

IOC

BOXOFFICE :: January 3, 1948


cilia.

Art Pugh Opens State

On Burned-Out Site

COLUMBUS. KAS.— A, W. Piigh opened his

new State Theatre here Christmas day. Built

to replace his former theatre which burned

last June, the new house, larger and more

modern than the old one, seats 800, making

it one of the largest houses in this part of

the state.

Featmes of the new building, which is

situated on the old site plus that of an adjoining

bowling alley which was destroyed

also, are two private rooms on the second

floor, which will accommodate 28 persons. The

auditorium floor is constructed so that there

is a six-foot rise from stage to rear wall. The

Stage itself is 13x40 feet and is built to accommodate

special stage attractions.

Booth equipment consists of Super Simplex

projectors and RCA sound. The theatre front

is of faced brick and neon-lighted glass brick.

The 25-foot marquee features neon lighting

and flasher signs.

At one side of the lobby is a concessions

stand with popcorn machine, candy counter

and a fountain. The "sweet shop" has its

own entrance to the street. A cry room with

a bottle-warmer is at the other side of the

lobby.

The building is heated by three gas furnaces.

Air conditioning equipment includes

two washer -blowers moving 90,000 cubic feet

of air a minute. Robert O. Boiler of Kansas

City was the architect.

Earl Kerr Buys Theatre

In Knoxville, Iowa

KNOXVILLE. IOWA—Earl Kerr, owner of

a string of theatres throughout Iowa, has

bought the house at Knoxville. from Mr. and

continue to man-

Mrs. A. M. Black, who will

age the thea.re. Kerr will assiune his ownership

in March.

The Blacks have operated the theatre since

the death of Mrs. C. M. Hoffman, mother of

Mrs. Black and former owner of the house.

Mrs. Hoffman had operated the theatre for

many years prior to the automobile accident

which took her life two years ago.

George Hart, manager of all the Kerr theatres,

will move to Knoxville soon to be more

centrally located in the territory which includes

the Kerr circuit. Kerr is now residing

in Colorado.

All Indices

Show Iowa Prosperify

Reached New High Point in 1947

DES MOINES—The barometers of trade

and industry, affected in varying degrees by

the dizzy price spiral, show that Iowa business

enjoyed a prosperous year during 1947.

Outstanding feature of the favorable picture

was the fact that the total income of

lowans, farmers, manufacturers, merchants

and workers, reached an estimated record

total of about $4,350,000,000. Sales tax collections

indicate that people had more money

to spend than ever before, while their bank

balances, as measured by deposits in Iowa

state banks, hit an all-time high.

The industrial expansion which got under

way soon after the end of the war continued

apace. In the manufacturing field,

more than 70 corporations, large and small,

announced starting dates for new production

or made plans for establishing their

industries in this state.

PAY ROLLS AT PEAK

Another full year of a peacetime economy

after the transition from the war period

found employment and pay rolls at record

levels, while unemployment reached its lowest

figure.

Statistics on the business trend come from

the Iowa development commission, the Iowa

Manufacturers Ass'n and various state departments.

Estimates which these sources said were

on the conservative side listed the 1947 increase

in industrial income at about 10 per

cent, or a boost from $1,500,000,000 to $1,650,-

000,000 over the previous year.

Despite the beating which farmers took

from the weather, the U.S. Department of

Agriculture figured the total agricultural income

in Iowa to be at least 50 per cent

higher than in 1946. Top prices for farm

products were held responsible for this showing.

The farm income in 1946 was close to

$1,800,000,000, so a 50 per cent increase makes

a 1947 total ol about $2,700,000,000.

The state tax commission's forecast for

the final quarter was that collections would

reach $11,000,000 for the first time since the

sales tax law was enacted.

BANK DEPOSITS fflGH

By midyear, deposits in 558 state banks

had reached an all-time high of $1,512 304.013.

By October ano'.her $87,000,000 in deposits

had been added. Newton P. Black, state

Civic Slipup Brings Blush

Over 'Ecstasy' Appeal

Kansas City— "Ecstasy" caused pink

ears in the city again this week. Bounced

here in the '30s, the film was booked for

a repeat performance before the city

censorial bureau Monday, but this time

crimson lobes were not caused by Hedy

Lamarr's decor. Rather it resulted from

lack of administrative equipment to deal

with the appeal made by Samuel Cummins,

distributor of the film following a

recent ban by Mrs. Eleanore Walton, city

City Manager L. P. Cookingham discovered

that Kansas City officially did not

have a film censor appeal board. Last

June the city council approved a board

named by the city manager. Then the

matter was dropped. No one remembered

that the board needed to be sworn in.

When Cummins appealed Mrs.

Walton's ruling, Cookingham discovered

that the board was not set to function

officially. He hastily called the members

to the city hall and had them sworn

in. They then viewed the picture and

upheld Mrs. Walton's decision. "Ecstasy"

will not be shown in Kansas City.

banking commissioner, commenting on the

"excellent condition" of Iowa's banks, said:

"From June to October the increase in total

deposits amounted to about 5^1 per cent. At

the time time the banks increased their holdings

in cash and government bonds by around

5V2 per cent. This testifies to their liquidity."

The Iowa development commission repor'ed

that the campaign to bring diversified manufacturing

into the state had brought in millions

of dollars in capital investment.

The commission is compiling a new manufacturers'

directory. It shows that, .since the

end of the war, 231 new firms have been

attracted to Iowa and have either started

operations or are preparing to do so.

The commission does not have figures on

the capital investment of all of these companies

but reports received from 114 of

them listed a total of $75,034,405 invested in

plant capacity and sites.

Louis Stein Building Ozoner

On Highway 160 at Parsons

PARSONS. KAS.—Louis Stem, who is m

the wheat and brokerage business, is buildmg

a 500-car drive-in one and one-half miles

east of here on highway 160. The theatie is

being built on a 40-acre site and will have

RCA Brenkert equipment throughout. Scieen

size is 40x60. The entire parking lot will be

graveled. Included in the plans are a complete

service station for automobiles and an

elaborate concession stand for pations

Opening is slated for spring or early summei

Equipment was obtained from Missouri Theatre

Supply. Kansas City.

Marv Mann, Bob Hazleton

Buy Minneapolis Palace

MINNEAPOLIS—Tlie Princess, de luxe

neighborhood house here, has been purchased

from the S. H, Chute Co. by Bob Hazelton.

booker for the Ted Mann circuit, and Marvin

Mann, brother of Ted Mann.

BOXOFFICE :: January 3, 1948 MW

NEW BOLIVAK HOUSE—Jerry Drake, operator of the Ritz in Bolivar, Mo.,

hopes to open his new 630-seat house'there, shown above, sometime next month. He

will retain the Ritz but will close the house when the new Drake opens. 'The house

will have stadium-type construction and will have a shop adjoining. The interior is

to be exposed cinder block. The front will be stucco with stainless steel banding.

Central feature is the panel of glass block lighted from behind with multi-colored

lighting.

Drake has provided extra space in the booth for 16mm projection equipment for

the narrow-gauge newsreel he makes and offers his patrons. Robert O. Boiler &

Associates, Kansas City, are the architects.


. . Paul

. .

. . Frank

. . Earl

, . , "Doc"

. . Ralph

.

. .

DBS MOINES

jyjany Filmrowers journeyed to their homes

for some part of the holiday season .

Helen Knop, Warners, spent a couple of days

in Rockwell City . . . Esther Huston, Universal,

visited in Gillman . . . Helena Jacobs, Lou

Levy's secretary, spent a day with her husband's

parents in Lacona . , . Billie Hummel

drove to Newton. Billie is also a Universal

employe . . . Mable Magnusson spen", a day

in Minbum with her mother . . . Roberta

Baker, Eagle Lion, traveled to her home in

Kellerton . . . Maxine Bird and Betty Ahrends

of MGM visited in Mount Ayr and Kamaran.

The flu has again hit the Row here and

several desks were vacant for at least a day

or two . . . Helen McGregor and Irma White,

both of MGM, were vic:ims . . . Lou Levy,

manager at Universal, was suffering with an

ear infection . . . Thelma Washburn, RKO

booker, is slowly recovering from her illness

but will remain away from her duties a while

longer.

Koy and Lou Lepovitz, owners of the Iowa

Theatre in Des Moines and the Iowa in Madrid,

played Santa Claus to many film exchanges

by presenting them with boxes of

big, delicious apples . Webster. Warner

manager, was dividing his time between

the office and the hospital. His baby son

became ill with flu and had a severe throat

infection which necessitated his hospitalization.

Joe Smith, Laurens; Mr. and Mrs. A. M.

Black, KnQxville; Sam Schlaes, Moline; and

Frank Shipley of Lennox, were visitors on

the Row . . . Sol Jaeger and Butch Defrenne,

RKO salesmen, are vacationing. The Jaegers

spent part of their time in Omaha and the

DeFrennes were in St. Louis for several days.

. . . The

Evelyn Lackey, RKO, has resigned her

position . . Bill Feld, Eagle Lion district

.

manager, was here last week . . . Dave Nelson,

Republic manager, spent the holiday

season in St. Louis . . . Ernie Pickler, Republic

salesman, is vacationing in sunny California

. . . A. E. Mitchell has sold his house

at Waucoma, Iowa . . . Pearl Robbins, Paramount

salesman, is on vacation

COMPLETELY NEW

HORKY'S CAFE

Bigger and Better Than Ever

— Featuring 'Delish' Steaks

1202 High St. Des Moines. Iowa

"Where Filmrow Friends Gather'

Open Daily at 4 p. m.

heating plant at Paramount broke down the

day before Christmas and employes worked

in overcoats and mufflers, but rnanaged to

grin with the true Christmas spirit!

Jerry Banta, former booker for MGM and

now associated with that exchange in Denver,

was a visitor during the holidays, as was

Jerry McGlynn, former MGM salesman here

and now manager in Omaha . Helvig's

son Don, Drake university student, was

married December 28 to Evelyn Rau. Earl is

shipper at MGM . Shipley considers

himself the perfect cupid. Last weekend

he attended the wedding of two of his former

employes—William King, operator, and Cora

Lou Dennells, cashier, at the State in Lennox.

The couple was married in Anita, Iowa,

and will make their home in Chicago where

King is now associated with the RCA company.

Mrs. A. H. Blank, wife of the president of

Tri-Sta'.es Theatres Corp., has been moved

to her home from the hospital where she

spent two weeks.

'Widow' in Omaha Cracks

Par; Others Are Below

OMAHA—Only one first run was able to

pull out of the general boxoffice slump prior

to Christmas. That was the Omaha with

"The Wistful Widow of Wagon Gap" and

"Spoilers of the North." Weather was unseasonably

warm, with lots of sun and no

snow.

Omaha—The Wistful Widow oi Wagon Gap

(UA), Spoilers oi the North (Rep) 120

Orpheum—Christmas Eve (UA) SO

Poramount-Golden Earrings (Para) 80

RKO-Brandeis—Jezebel (WB); A Slight Case oi

Murder (Col), reissues 90

State—Hell's Angels (UA); Scarface (UA)

reissues 90

Town—Boston Blackie and the Law (Col); When

the Daltons Rode (U-I), reissue, split with Bulldog

Drummond at Bay (Col), Captain Fury

(UA), reissue. Captain Caution (UA), reissue... 95

A. O. Cowan Dies

MANHATTAN. KAS.—Word has been received

here of the death of A. O. Cowan,

father of Otis Cowan, formerly city manager

here for TEI and now a newspaper publisher

in Texas City, Tex. The elder Cowan

will be buried in Shawnee, Okla

Glen. Kimo Pilots Switch

KANSAS CITY—In a managerial switch,

Dickinson circuit has transferred Charles

Boshart from the Kimo to the Glen. He will

continue to manage the Spanish-language

Tampico as heretofore. Replacing Boshart at

the Kimo is Bill Meyer, formerly of the Glen.

KANSAS CITY

jy^ax Bercutt, SRO publicist from Hollywood

was in the local office talking ovei

plans for forthcoming product with "Tommy'

Thompson, manager here . . . Margaret

O Toole, former secretary in the Walt Disney

office, which closed recently, is now at Film

Classics . . . Sophie Pisanos of FC will retire

next week for the birth of her child . .

According to Lou Pope, purchasing agent for

Fox Midwest, bids were out this week for

the proposed new theatre in Atchison.

All downtown houses had midnight Ne'w

Year's eve performances, priced at 75 cents,

a 10-cent advance over normal . . . Frank

Hensler, assistant central sales manager for

MGM, was in the local exchange for conferences

with the sales staff . . . Eddie Golden,

Metro city salesman, and "Andy" Anderson

of Paramount, returned Monday from the

Chicago meeting of the Colosseum of Motion

Picture Salesmen of America.

A. J. Simmons, owner of the Plaza in

Lamar, and his son Bob were in the Commonwealth

home office Tuesday. Bob manages

the house for the circuit Beverly

. .

Miller, Eagle Lion district manager, is in

California for a two-week vacation

Ward E. Scott, former 20th-Fox district manager

here, visited the exchange last week

after an operation on his eye and a brief

stay at St. Luke's hospital. Reports are that

with the aid of a lens over that eye, Scott

will have satisfactory vision once more.

Harry Till of the Courter in Hamilton is

at St. Luke's following a stroke suffered last

Saturday i27i. Till suffered a similar stroke

two or three years ago . . . Jack Braunagel

of the Durwood home office was in California

on vacation.

Julian H. King, president of King Enterprises

and franchise holder for Favorite

Films and Screen Guild here, was in Wichita

visiting his mother-in-law. King lives in

Des Moines . . . Visiting Filmrow were John

Egli jr. of the Hickory in St. Joseph: Roy

Wilson of the Ace, Grenola; Gene Michael,

Michlo, Braymer, and Fred Wilcox, Cozy,

Lockwood . Morrow, Universal city

salesman, drove to St. Louis for the Christmas

holiday . . . Marie Slatkoske of the SG

office was several hours late in returning

from her holiday in Des Moines due to transportation

tieups over the weekend.

Injuries of the week were broken ankles

suffered by Tom Wolf, manager of Durwood'.s

Roxy, and Roy Cato, manager of FMW's

Fairway. Both tripped on steps. Cato is in

St. Margaret's hospital in Kansas City, Kas.

Wolf is up and about, aided by crutches .

Paul Kelly of Dickinson circuit became the

father of a baby girl December 23. Cynthia

is Mr. and Mrs. Kelly's first child.

I,

OUTDOOR THEATRES

Two for Wehrenberg-Ka

W. H. Mills & Son .

[

r^«^g^i^^"r*^^^^,

. . PLANS, SPECinCATIONS and CONSTRUCTION

THREE DESIGNED THIS YEAR.

Circuit. One for Flexer Drive-In Theatres, Inc.

8032 Forsythe Blvd. • St Louis S. Mo. • DElmar 5860

Fox Midwest reported that neighborhood

business during the pre-Christmas period

was worse than at any time since the war

Hartley, motion picture editor of

the Star, has gone to New York to visit his

daughter Katherine.

Bfm ^&

mOTIOn PICTURE SERNUCq

flSHYDtSr. M 6»ALDI.KAilSKl

sa

BOXOFHCE :: January 3, 1948


'Road/ Tycoon' Lead

ticlpated extent, due in part to a minimum

of outstanding pictures. "Out of the Past"

sized up as the best of the lot. Other contenders

Field in Kansas City

Me Never," "Prince of Thieves" and "That

Hagen Girl," with the first two making the

KANSAS CITY—The second stanza of best boxoffice showing. There were but three

"Road to Rio" at the Paramount held up so holdovers— "Ecstasy," in its fourth week,

were "My Wild Irish Rose," "Escape

well that again it led the scores of the week. "Christmas Eve" and the dual reissue combination,

Close behind, however, was "Tj'coon" at the

"Wings of the Morning" and "Storm

Orpheum. Both were held over for an additional

in a Teacup." A reissue, "Drums Along the

period. "The Swordsman," coupled Mohawk," did relatively the biggest business

with "Blondie's Anniversary" at the Midland,

above normal complete

downtown.

Aster— Devil scored 40 per cent to Ship (Col); Shut My Big Mouth

of top grossers downtown.

the list

(Col), reissues 9h

Century-Escape 90

Christmas week, a natural for nearly all

theatres, did not benefit all local houses,

Me Never (WB)

Gopher—Drums Along the Mohawk (MlthFoxj

reissue

MO

however, as was evidenced by the below-average

tally of "The Return of Rin Tin Tin" at

Lyceum

Teacup

Lync—Christmas

Wings of the Morning (indj. Storm in

(Ind), reissues, 2nd wk

Eve (UA), 2nd

SU

Radio Rose City—My Wild the Esquire, registered despite the holiday

Irish V.

RKO-Orpheum—Out ol the Past plus the personal appearance of the

spirit

canine star and his trainer.

RKO-Pan—The Prince ol Thieves

Stale—That Hagen Girl (WE)

Weather for the week was quite warm. Outside

World— Ecstasy (Ind), reissue, 4th v. t luu

competition consisted of "The Red Mill,"

which had a very successful four days at the

Music Hall, and basketball tournaments in

Frank Nelsons in Kansas

the arena of the Municipal auditorium.

MANHATTAN, KAS.—Frank Nelson of the

(Av 100)

Feturn Tin Dallas office of TEI, his son Gene and Mrs.

Esquirt—The ol Rin Tin (EL);

WUd West (EL)

Swordsman

Nelson spent Christmas here. They visited

Midland—The ,Cc^'' Blondie's

Mrs. Nelson's parents, Mr. and Mrs. John

Orpheum—Tycoon (R-'O)

Best. On their way home the Nelsons will

Paramount—Road to Rio vT

stop in Parsons and Independence to call on

Roxy—Last oi the Redmen

Pacifac Adven-

the circuit managers in those towns. Nelson

Jure (Col)

Fail way— Daisy Kenyon

and his son are with the mechanical department

of TEI.


TALKING TRAILERS, LOBBY PAPER

AND MATS

Write, Wire or Phono

PENNINGTON POSTER SERVICE

130 West 18th Phone: GRan«l 8626

Kansas City 8, Mo.

SELL YOUR THEATRE PRIVATELY

Your Deal Handled PersonoUyl

27 years experience

We Cover the U. S. Market

Arthur Leak

Theatre Sales Exclusively

3422 Kinmore Dallas 10. Texas!

Phone T3-2026

Satisiaction — Always

Missouri Theatre Supply Co.

L. I. KIMBRIEL, Manager

Phone GRond 2864

^ US W. ISth Koniae Ctty 8. Me. S

Average Mark Is Reached

By Two Des Moines Films

DES MOINES—Two downtown houses

managed to do average business for the first

time since the preholiday rush began. "Road

to Rio" drew good crowds to the Des Moines

and "Out of the Past" and "Blondie's Annivercary."

double feature at the Orpheum. also

attracted patrons who were through with

their Christmas preparations.

Urphe

Anniversary (Col)

Paiamouni—Thunder in the Valley (CO

Christmas Week Snap-Back

Not as Sharp as Expected

MINNEAPOLIS—Business came back from

the pre-Christmas slump, but not to the an-

PD[»T MPTEDM

STAGE EQUIPMENT COMPANY

'MHiiBiiyimii,

fintonjUones

THEATRE INSURANCE Sperio/isf

SPECIAL ANNOUNCEMENT

TRAILERS

18mm — Motion Pictures — 35mm

Sound Recording — Talkies

HAL PARKER STUDIOS

1719 Wyandotte — Suite 208

Telephone GR. S3e5 Kansas City. Mo.

Ten-Cent

Sk

217 W. 18lh St.

POPCORN BOXES

Size

Immediate Delivery

THEATRE SUPPLY

i*ei/e • COMPANY •

POP CORN BOXES

10c Size

ATTRACTIVE DESIGN

IMMEDIATE SHIPMENT

Paper Supply Co.

505 Delaware Street

KANSAS CITY 6. MO.

STEBBINS THEATRE Equipment Cc

LOBBY MATS AVAILABLE AGAIN!

CORRUGATED and PERFORATED

U. S. ROYALITE QUALITY

in 1/4"— %" and V2" thickness.

Cloth Inserted.

BLACK—MAROON—RED—WHITE—GREEN—YELLOW—BLUE—SALMON

Mo*to


. . Bob

. . Northwest

1 m.^'

. . Redecoration

. . . Mary

. . The

. . Robert

MINNEAPOLIS

H J. O'Keefe, U-I assistant general sales

manager, spent Christmas with his family

here . . . Filmrow and exhibitors were glad

to see Bill Cameron. MGM salesman, back

covering the same old territory which he

handled so well for so many years. He had

been transferred to Milwaukee a few months

ago . . . Art Anderson, Warner Bros, branch

manager and former Northwest Variety Club

chief barker, is doing fine at St. Mary's hospital

after his operation and should be home

in two weeks or sooner.

Harvey Thorpe, Crosby, Minn., exhibitor,

visited Filmrow . Variety Club

had open house New Year's eve . . . Burglars

attempted to break Into the Paramount exchange,

but were apparently frightened away

after cutting a large hole in the rear door

. . . Joe Loeffler, Republic branch manager,

greeted the New Year with his family in

Cleveland . . . Joe E. Brown, playing at the

Lyceum here in "Harvey," attended screenings

of his latest picture.

Will Jones, Tribune critic and columnist,

is one of principal "actors" in the Warner

Bros, news shot showing the Minneapolis

school for airplane stewardesses in action . . .

"Hy" Chapman, Columbia branch manager,

spent New Year's in Milwaukee with his

family . Berger, son of Bennie, starting

in show business as booker for his father's

large circuit.

The Paramount Pep club was in charge of

the branch's annual Christmas party this

week. After taking in a screening of "Road

to Rio," the guests adjourned to the Hotel

Andrews Brunswick room for dinner and fun.

FOR SPECIAL SHOWS TRY

sPECini

TRHILERS

We Moke 'em Better and Quicker!

Cites Jackson Park Verdict

In Minneapolis Appeal

MINNEAPOLIS — Ben Friedman, circuit

owner, has notified film exchanges here that

he will ask for 21-day clearance for his Edina,

local suburban theatre which now has 56

days. Under the Jackson Park case decision

Friedman claims he has the right to such reduced

clearance.

"Theatres built since the Edina and in

competition with it—the St. Louis Park, the

Hopkins and the recently opened Richfield—

have 42-day clearance, as against the Edina's

56," Friedman pointed out. "The result is

that business at the Edina has been hurt to

the point where I am forced to ask for the

lower clearance.

LINCOLN

The State opened to capacity crowds Christmas

day with "The Secret Life of Walter

Mitty." In cooperation with city traffic officials,

window cards urged people not to

be Mittys. The State is managed by Walter

Janke, who is city manager for the Nebraska

Theatre Corp.

The new Motion Picture Foundation was

explained to Cooper Foundation employes at

their annual Christmas breakfast by Robert

Livingston, Cooper public relations man.

Livingston said that 75,000 midnight shows

throughout the country would finance the

welfare fund. "Thousands of people connected

with show business will benefit from

the fund," he said, "including janitors, ushers

and managers."

Charles Kroll, house manager of the Stuart,

spent Christmas eve with his parents in

Geneva, Neb. . . . Mike Cavander, assistant

manager of the Nebraska, spent the weekend

following Christmas with friends in

Chicago.

Bob Buchanan, manager of the Capitol,

entertained his parents a few days before

Christmas.

John Schafluetzel, manager of the Lincoln,

ran the 30-minute color shots of the royal

wedding with "Pirates of Monterey." Many of

the people who criticized the recent news

shots of the wedding returned to pass judgment

on the color short and were well

pleased . of the Lincoln was

finished recently in fast time. Working all

night for two days, carpet layers and painters

timed their work so that the theatre did not

miss a single performance. There are new

carpets and drapes and fresh paint in the

lobby and foyer.

On the morning before Christmas, the

Varsity Theatre and radio station KOLN

sponsored a free show and gave away two

Rollfast bicycles to the boy and girl who arrived

in the most original costume.

PRA«$ CROWO^ UKE MAGIC

% WAHOO

America's fittest Screen Game

HOLLYWOOD AMUSE MENT CO., 831 S. WABASH AVE.. CHICAGO

}

OMAHA

lyjr. and Mrs. G. Ralph Branton were here

from Des Moines to spend New Year's

eve with band leader Horace Heidt and Mr,

and Mrs. William Miskell. Branton is Tri-

States Tlieatres general manager and Miskell

is Ti'i-States district manager here.

Jack Renfro, RKO branch manager, spent

the holidays in Kansas City. Salesman Dave

Arthur went to St. Louis and Kansas City.

Nate Galbreath headed for Texas. Only

John Matis of the sales force spent his vacation

at home . . . Columbia salesmen also

are on vacation during the holidays.

John Kemptgen, former MGM branch

manager here and now head of the Milwaukee

branch, spent a few days here during

Mr. and Mrs. Carl

the holidays . . . White, Quahty Theatre Supply Co. owners,

went to Little Rock, Ark., to visit Dr. and

Mrs. John White during the Christmas-to-

New Year's week.

Donald Hicks, Paramount branch manager,

missed work due to illness . . . Warner

Bros, salesmen are on vacation, but it wasnt

much of a vacation for Willie Wink, who

went to the hospital for a physical checkup.

Leon Mendelson headed for Sioux City to

attend a wedding.

Adolph Rozanek, owner of the Times Theatre

at Crete, Neb., was out from his home

in Chicago, visiting both Omaha and Crete

Pahls, Eagle Lion stenographer,

visited Tipton, Kas., during the holidays . . .

Harry Barker, United Artists salesman, who

lives at Des Moines, also went to Kansas

for his vacation.

Robert Hoff, sales manager of the Ballantyne

Co., made a fast plane trip to Columbus,

Ohio, and Chicago between Monday and

New Year's . Ballantyne. ownsr

of the company bearing his name, spent part

of Christmas week in Chicago with his

Roy Casey, 20th-Fox

daughter Joyce . . .

cashier, went to his home at Cherokee,

Iowa. Christmas.

George Hall. Franklin, Neb., exhibitor who

was on the shelf for a number of weeks,

visited along the Row Monday. Others included:

Cliff Sherron, Genoa: H. O. Oualsett.

Tekamah; Mr. and Mrs. John Noffsinger,

Madison: Frank Good. Red Oak,

Iowa: Mrs. Laura Moorehead. Stromsburg;

Jeanette Shonneman, Wahoo: Bruce Holdridge.

Shenandoah, Iowa: Earl Barclay,

Stromsburg: D. H. Heyne, Hooper: Henry

Saggau. Denison. Iowa, and Howard Brookings,

Oakland.

Bill Miskell has agreed to cooperate with

March of Dimes collections in Tri-States

. . theatres in the territory Leon d'Usseau,

Hollywood talent scout, spent several days

here local press devoted editorials

to Bill Miskell's camnaign for a separate

police traffic court. Miskell is chairman of

the Safety Council's enforcement committee.

Herman Field, exhibitor at Clarinda, Iowa,

left for two weeks in California . . . Caroline

Joyce, Universal contract clerk, spent Christmas

at her home in Red Oak, Iowa . . .

Ralph Maw of Minneapolis, assistant to the

western division sales manager for MGM,

was in for several days and took in the

office Christmas party . . . Morris Smead,

Council Bluffs exhibitor and popcorn official,

headed for California on a combination

business-pleasure trip . . . Mona Hanson,

U-I secretary, spent Christmas at her

home at Ames, Neb.

Andy Anderson, Sloan, Iowa, exhibitor, was

vacationing in Texas . . . Mary Gagnon,

Warner secretary, spent Christmas in Yankton.

S. D. Carol Bisson spent Christmas

at

Auburn.

S4 BOXOFFICE :: January 3. 1948


Road to Rio' Is Big

In Cincinnati Slump

CINCINNATI—With but one shining exception

business in downtown houses was

typical of the week before Christmas. That

exception was "Road to Rio," which was held

over for another stanza at the Palace.

. ,

Albee—I Love Trouble (Col) K dav^ V]

i.i.s.i. 4 Capitol—Ninotchka (MGM), div:

Good News (MGM), 3 days !lli

Grand—leiebel (WB), Slight Case of Murder

(WB), reissues 80

Keiths—Body and B5

Soul (UA), ilh v. t;

d, t. 70

Lyric—The Gangster (Mono-AA), 2nd wk

Detroit Grosses Depressed;

Exhibitors Wear Long Faces

DETROIT—With Christmas, plus snow.

taking the blame, grosses generally were way

down last week, despite some good seasonal

attractions. Business on Christmas day itself

was generally disappointing, leaving local

exhibitors quite pessimistic. Detail for week

ending December 25:

Adams—Green Dolphin Street

Broadway Capitol—Stand In

(MGM)

(U.A), House

100

Across the Bay (UA), reissms 80

Cinema—Pageant Russia oi (A;:) The Miracle

ol Dr. Petroif (Art)

Downtown—Drums Along the Mohawk (20thfox);

75

Mark ol Zoro (20lh-Fox), reissues 90

Fox-Foxes of Harrow (20lh-Fox), 2nd wk 90

Michigan—That Hagen Girl (WB); Green for

Danger (EL) 100

Palms-Stale—Road to Rio (Para): Big Town

After Dark (Para) 9b

United Artists—Fun and Fancy Free (RKO);

Driftwood (Rep) 90

'Magic Town' Cleveland High

During Pre-Christmas Slump

CLEVELAND—The usual and expected pre-

Christmas slump hit all local theatres, both

downtown and in the neighborhoods. Downtown,

"Merton of the Movies." playing its first

week, and two holdovers, "Green Dolphin

Street" and "Magic Town," were the only ones

to emerge with a par score.

Allen—The Secret Life ol Walter Mitty (RKO),

4th wk 75

Hippodrome—A Slight Case of Murder (WB), I Am

a Fugitive (WB), reissues 60

Lake—Magic Town (RKO), 2nd d 1 wk 110

Lower Mall—The Burning Cross (SG) 80

Ohio—Green Dolphin Street (MGM), 4th d, t. wk, 100

Palace—The Gangster (Mono-AA) 90

State—Merton oi the Movies (MGM) - 100

Stillman—Golden Earrings (Para), 2nd d. t wk ,,,, 80

'Pink Horse' and "Gangster'

Best of New Offerings

PITTSBURGH — Pre-Christmas

were fair at best. Of the new offerings, the

Fulton's "Pink Horse" and the Warner's

"Gangster" were leaders.

Fulton—Ride the Pink Horse (U-I) 100

Harris—Pirates of Monterey (U-I) 80

Penn—Golden Earrings (Para) 90

Ritz-Green Dolphin Street (MGM), 135

3rd d, t, wk ...

Senator—Miracle on 34th Street (20th-Fox),

in 2nd run, Blondie the Dough (Col) 85

Stanley—Out ol the Past (RKO) 85

Warner—The Gangster (AA-Mono) 110

To Be Warmer Next Year

DAYTON—The annual Christmas party

given by local RKO theatre managers was

held at the Keith's with personnel of Keith's,

Colonial and State attending. Midway in the

party it was learned that Christmas day is

the 50th birthday of Goodwin Sable, local

RKO representative and Keith's manager.

Employes of his theatre said they would provide

a heater for his new car in remembrance

of

the occasion.

Peter Gregory Recovering

CRESTLINE, OHIO— Peter Gregory, manager

of the Crest, is back home recovering

from an operation for appendicitis performed

at Memorial hospital, Shelby.

Availability Shift Rates

Top Cleveland Interest

Pittsburgh Filmrow Union

Elects William Brooks

PITTSBURGH— Filmrow Employes Union

Fll has named William Brooks, Paramount,

president. Other officers for 1948 are Jack

Weltner, Eagle Lion, vice-president: John

Navoney, Paramount, treasurer; Marjorie

Botsford, 20th-Fox, secretary; Irving Stein,

20th-Fox, sergeant at arms; and Orlando

"Slam" Boyle, business agent. Installation

party w^ill be held January 31. Ti'ustees for

the new year are Al Lostetter, U-I; Helen

Garlitz, Eagle Lion, and Ann Zinsmeister,

Paramount. Members of the executive board

are Belle Simon, Warners; Jay Angel, Warners;

Ann Quinn, UA; Peg O'Connell, Paramount;

Roseanne Feinberg, Paramount;

Claire Niederberger, RKO; Wahneta Gardner,

MGM, and Josephine Beck, National

Screen.

10 Per Cent Ticket Tax

Looms in Clairton. Pa.

CLAIRTON, PA.—The council has agreed

tentatively to levy a 10 per cent amusement

tax and a one mill mercantile tax. Additional

plans are to increase building permit

fees from $2 to a new total of $4 per $1,000

valuation; to hike music box and poolroom

fees from $25 to $50; to increase the $1 per

head poll tax to $2, and to increase the real

estate levy from 15 to 16 mills.

Don Johnson Quits

DETROIT—Don Johnson, manager of the

Howell Theatre in Howell, Mich., since 1934

except for two-year period when he served

in the army, is retiring from that position

to devote his full time to his general instu--

ance business. His successor will be Floyd

Carr, a former manager of the theatre.

Dayton Christmas Shows

DAYTON—Two downtown theatres, the

Victory and the Colonial, and the suburban

Dale, Dabel and Davue presented special holiday

comedy shows for children December 20

and 22. Admission was a can of food for hungry

families here and overseas.

TOGETHER AGAIN — Sam Fineberg,

left, and Jim Alexander, Pittsburgh Filmrow

veterans, have renewed an association

broken off several years ago when

Republic bought their local franchise.

Fineberg recently resigned as local Monogram

manager to join Alexander in the

Alexander Theatre Supply Co. (formerly

the A&S Steinberg company).

CLEVELAND— Probably the "hottest" subject

in local film circles today is availability.

For 15 years, the availability in the greater

Cleveland area has been undisturbed. First

runs have had 21 days protection over established

second runs and 35 days protection

over first run neighborhood houses.

Then along came Andy W. Smith jr., 20th-

Fox general sales manager, and proposed that

certain specified noncompetitive first run

neighborhood houses could have the 20th-

Fox product on the 21st day, day-and-date

with the second city runs, under certain conditions.

The exhibitors liked this policy, but

they kicked it around for about a month until

Warners adopted it for their Vogue, Uptown

and Variety theatres, using 20th-Fox and

Warner pictures.

ELEVEN NOW ON 21 DAYS

Today there are 11 theatres in the Cleveland

area playing the 21-day availability

policy. Besides the three Warner houses, the

eight theatres all belong to independent circuit

owners. They are the Broadvue, owned

by Frank Gross; the Riverside, a Community

circuit house, and six Associated circuit

houses; namely, the Shore, Shaker, Center-

Mayfield, Parma, Fairview and Homestead.

While plowing new availability fields,

Henry Greenberger, it is rumored, is seeking

to put the Fairmount, a de luxe suburban

neighborhood house, on a first rim basis, to

show pictures day-and-date with the downtown

first runs. The report has it that several

distributors are listening. Should such a deal

materialize, the Fairmount probably will

charge the same admission scale as the downtown

houses.

RKO MAY RELAX

Cleveland exhibitors are greatly interested

in the general changes in availability, allowing

greater latitude of policies, based on

individual

situations rather than an over-all

policy.

Last week it was authoritatively stated that

RKO was entertaining propositions on a 21-

day availability plan. It is understood that

RKO has withdrawn from the plan and, for

the time being at least, is sticking to the 35-

day availability for first run subsequent

houses.

Drive-In Theatre Planned

At Washington C. H., Ohio

WASHINGTON COURT HOUSE, OHIO—

The first drive-in theatre in Fayette county

is to be erected on the C. F. Highley farm,

a mile and a half west of the city on the

CCC highway by the Associated Theatres of

Lynchburg. The theatre is being constructed

for J. Henry Davidson of Lynchburg and K.

R. Roberts of Greenfield, who also operate

drive-ins at Hillsboro, Peebles, Osborn, Greenfield

and Georgetown.

First Talkie Her Last

XENIA, OHIO—Mrs. Tobitha Keesberry,

84, of East Monroe, went to her first talking

motion picture the night of December 26,

but was stricken by a heart attack a few

minutes after entering the theatre here, and

died a short time later in a hospital. She

was accompanied to the show by her sister,

Mrs. Catherine Pidgeon, and Mr. and Mrs.

William Linton, of near here. They said she

had not been to a show since the advent of

sound pictures.

BOXOFFICE :: January 3, 1948 ME 59


. . Horace

. . Katherine

CINCINNATI

\ll7arner personnel enjoyed their annual

Christmas party at the Hotel Alms

grill . . . R. A. Emrick of the By Jo in Germantown,

is driving a new Buick . . . Reports

have reached here that Al Glaubinger,

former Dayton salesman for RKO and now

traveling for that company in the Pittsburgii

territory, has whittled his weight down by

40 pounds.

Roy Wells of Dayton, whose St. Paul Theatre

is located on Richards street, is protesting

to city officials because of a no-parking

ruling affecting one side of the street . . .

Clell Benjamin, who was operating the Port.

Stockport, closed the house November 29 . . .

Mrs. M. Boschian sold her English, English,

W. Va., to E. E. Boyd, who also operates theatres

in Gilbert and Glen Alum, W. Va.

Bert Fiala, Alhambra, Dayton, is back after

a stretch of illness . Wersel of the

Hyde Park, Silvertone, and Deer Park theatres,

has returned from a auto vacation trip

SOUND with the quality of

"IN-PERSON PERFORMANCE"

FOR GREATER LISTENING°PLEASURE

HARDIN THEATRE SUPPLY CO.

714 So. Hampton Rd. Dallas, Tex

ALL KINDS OF THEATRE EQUIPMENT

PARTS FOR ALL MAKES OF PHOIECTORS

which took him as far west as California . . .

Rube Shor, secretary-treasurer of the West

Virginia Theatre Managers Ass'n, has called

a board meeting here for January 6th.

Betty Connors, Paramount report clerk,

resigned to join her husband, who has assumed

a new position in Toledo. MoUie Maier

has joined Paramount in Mrs. Connor's place

. . . Robert Regan has taken over operation

of the Twins Theatre, Waynesville, Ohio,

from Paul Shafer . Meyers, in

the RKO cashier's department, is back at

work after a two-week siege of illness.

During the four days preceding Christmas

that Vic Coffel closed the Esquire and Cheviot

theatres, a number of improvements were

made in the foyers and the interiors. Both

houses reopened Christmas day . . . Floyd

Price and associates have pui'chased 36 acres

near Newark, where they will begin construction

immediately of a $150,000 drive-in theatre

. . . 'Walter Watson, booked at RKO, and

Mrs. Watson are the parents of a new son,

Ronald Edward.

Heads Billposters 94

DETROIT—John Carano was re-elected

president for one year of the Billposters Alliance

94. Other new officers: Vice-president,

Peter Miglio; secretary-treasurer. Matt

J. Kobe: business agent, Michael Noch: trustees,

William Noch. Willard W. Wood and

Andrew Konkoly.

3 Pet. in East Palestine

EAST PALESTINE, OHIO. — The city

council enacted an ordinance levying a 3

per cent amusement tax, which became effective

January 1.

DRIVE-IN and THEATRE

EQUIPMENT

Drawings, specifications, blueprints lo fit any expenditure

for the simplest to the most complex theatre.

( Drive-In Theaire construction done by ttie

ROSDIT CONSTRUCTION CO.,

on affiliate ol SHELDON THEATRE SUPPLIES)

* The NEW "12,000" DeVry Projectors and

Amplifiers

* DeVRY "In-A-Car" Speakers

* ALTEC LANSING Amplifiers and Speakers

* STRONG Rectifiers * NATIONAL Carbons

* NEUMADE Accessories GOLDE Supplies

-X TIFFIN Draperies and Scenery

* IRWIN Seats * STABILARC Generators

* GENERAL Register Machines

"Be/ore You Buy, See and Hear DeVry"

Frank J. Nalley, 65, Dies;

40 Years in Exhibition

CARNEGIE, PA.—Requiem high mass was

sung Saturday morning last week in St.

Luke's Catholic church

for Frank J. Nalley,

65, veteran exhibitor,

who died December 23

in a Charles-on, W.

Va., hospital. Nalley

was a theatre owner

and proprie tor for

nearly two score years.

He operated the Lyric

and Liberty, Carnegie,

for many years, and

about 15 years ago entered

exhibition i n

Nitro, W. Va., operating

the Nitro and

Frank J. Nalley

Lyric. In poor health

for a number of years, he retired two years

ago, making his home with Mrs. Gertrude

D. Houston Nalley, in Carnegie, Charleston

and in Pittsburgh at the William Penn hotel.

Nalley was in the shoe business here 40 years

ago before entering the theatre field. Burial

was in St. Joseph's cemetery, Carnegie.

Frank Bell, 80, Exhibitor

In Fayette City, Dies

FAYETTE CITY, PA. — Funeral services

were conducted here last week for Frank

Bell, 80, local exhibitor. Active in the motion

picture industry for many years, the

octogenarian showman had been in declining

health for a year. The name Bell is

synonymous with entertainment here and

has been for 37 years. Bell entered exhibition

in 1910 and his son Joseph assisted him for

a number of years, assuming management of

the Bell Theatre some years ago.

Theft of Theatre Tickets

Comes Out in Wash

AKRON—Two North Akron youngsters,

age 12 and 10, took 4,000 tickets from the

Orpheum when they found the theatre office

door open while they were leaving the show.

They gave some of the tickets to chums in

the neighborhood. Later, the mother of one

of the neighborhood boys was doing her

washing. Noticing something bulky in her

.son's pockets, she investigated and discovered

the theatre tickets. Her son admitted who

gave them to him, and police apprehended

the two guilty boys, who were referred to

juvenile court authorities.

Ashmuns, Brother-in-Law

Buy Bowling Alleys

DETROIT—Charles O. Bye of Sault Ste.

Marie, and Glen, R. D. and R. J. Ashmun

have bought the Harmony Hill bowling alleys

in Caro, Mich., from William B. Ayre. The

Ashmuns are owners of the Strand in Caro,

Mich., and of several other Michigan houses.

Bye. brother-in-law of Glen Ashmun, will

.sell out at the Soo and move to Caro. He

will own one-half of the bowling business

and the other half will be split between his

three partners.

Complete Booking Service • Complete Factory Service

SHELDON THEATRE SUPPLIES

Office Phone: ADams 9644

1420 CANFIELD AVE.

Nights and Sundays: TAylor 7511

DAYTON, OHIO

Ralph Parrack Builds

Theatre in Mill Creek

MILL CREEK, W. VA.—Tlie foundation has

been completed here for erection of a 400-

seat theatre by Ralph Parrack, who operates

a theatre in the high school auditorium and

theatres in Junior, Pickins, Mabie, Valley

Bend and Valley Head.

BOXOFFICE :: January


. . . Tony

. . The

. . The

. . Sam

. . Herb

. . Mark

. . Bernie

. .

Akron Theatres Plan

Collections for MOD

AKRON—Members of the Akron Theatre

Managers Ass'n plan to participate in the

March of Dimes theatre collections, according

to Max Federhar, president. Akron and

Summit county was the scene of a severe

polio epidemic last summer in which almost

300 cases were reported, so that local interest

in the collection is high.

Ascap Defense Plan Now

Available to Ohio ITO

COLUMBUS—National Allied's plan to

frustrate Ascap demands for higher fees

received approval of the board of directors

of the Independent Theatre Owners of Ohio

in a special meeting here. The Ohio organization

is

making available benefits of

the defense plan to all members on a voluntary

basis.

P. J. Wood, executive secretary, declared

exhibitor members who wish to participate

should advise him immediately. With these

informal pledges exhibitors should state the

theatres to be included, seating capacity of

each and the highest admission price charged

for each. Wood said that subscription agreements

would be sent to those desiring to

participate, in which the complete and final

plan would be set forth.

Wood emphasized that members desiring

full information should contact him by phone

or letter. Details of the Allied proposal are

included in Wood's current bulletin to members

of ITOO.

Fred Helwig Remodeling

Lyric in Nitro, W. Va.

NITRO, W. VA.—The Lyric Theatre will

undergo remodeling costing between $15,000

and $20,000. Fred L. Helwig, president of

Mountain State Theatres, announced.

Included in the program will be complete

recarpeting, reseating with new upholstered

chairs, new front with either vitrolite or tile,

new marquee and lobby and modernized restrooms.

A new RCA sound system has been

installed.

Helwig said the theatre, after remodeling,

will have full-time showing hours, featuring

B pictures and action productions at reduced

prices. The work is expected to be completed

about January 15.

William A. Keyes Honored

As Lifetime Variety Boss

DAYTON—William A. Keyes, realtor and

theatre owner, was honored December 16 for

having served eight years as head of the local

Variety Club. Variety Clubs International

is

making Keyes "lifetime big boss of

Tent 18." He will be the second person in

the U.S. thus honored.

Elect Toledo Canvasmen

TOLEDO—Canvasmen elected by the local

Variety tent are Howard Feigley, manager

of the Rivoli: Steve Toth, manager of

Loew's Esquire; Mitch Woodbury, theatre

editor of the Toledo Blade; Al Kish, operator

of Pearson Park roller rink, and John

Sabrey, manager of the Commodore Perry

hotel.

Building Genoa House

GENOA. OHIO—Herb Hoaglan has begun

construction of a $60,000 430-seat theatre

here, to be completed about June 1948. This

community has been without a theatre heretofore.

BOXOFnCE :: January 3, 1948

CLEVELAND

The holidays found many members of the celebrating the dual occasion of Christmas

film colony on the out-of-town list. Mrs. and her fifth wedding anniversary . . . Sylvester

Saul Frifield, wife of the Paramount manager,

"Sly" Perec, former assistant manager

was in Florida; Alex Schimel, U-I salesman,

spent the hohdays in New York, as did Lee

at Loew's Park and State theatres, is back

in the business after a fling at something else.

Goldsmith, U-I office manager and Bill He is managing the Berea Theatre, Berea.

Grant, U-I booker . . . Shep Bloom of 20th- He has introduced a program of recorded

Fox spent his vacation with his folks in New

York and Harry Weiss, 20th-Fox exploiteer

music for a half hour before showtime, a

policy that his patrons appreciate.

joined his wife and daughter in New York to

attend the wedding of their niece.

Bernie Rubin of Imperial Pictures, and

chairman of the Variety Club's children's

party, reporting on the capacity of the 175

Harry Walders, RKO manager, joined his

family in Chicago and J. J. Houlihan, Republic

manager, was with his family in St. Louis

Stern, Warner film buyer, packed

up his wife and two daughters and took them

to New York to spend the holidays with Tony's

sister . . . Bob Bixler, Warner salesman in the

Toledo territory, fortified himself against the

winter blizzards by spending two weeks in

Florida . . . Also in New York was Oscar

Kanter, Warner city salesman.

The stay-at-homes had a more or less quiet

Christmas day. The Jack Soggs, MGM, spent

the day quietly at home . . . Phil Harrington

and his wife had a family gathering . . . Bob

Richardson, RKO, used up his surplus energy,

keeping his two children amused . . . The Bill

Shartins, EL, had as their holiday guests,

their daughter Iris and her husband of Chicago

. Nat Barachs, NSS, were Christmas

dinner hosts to the Jim Levines of Paramount.

Jerry Weschler, Warner manager, spent

the holidays in the Cleveland hospital, where

he is taking treatments .

Horstemeier,

EL office manager, spent Christmas eve at

St. John's hospital where his father-in-law,

Ernest Zuccola, was taken when he was struck

by an automobile .

Holtz, proprietor

of the Film Bldg. barber shop and his wife

went around admiring their friends' Christmas

trees.

Bob Snyder, Realart, had some friends in

to help him celebrate while his wife and

daughter were visiting the grandparents in

New York .

Community circuit, headed

by Henry Greenberger and Max Lefkowich,

was host to members of the exchange personnel

at an "open house" party in its offices on

the Wednesday before Christmas . . . Stanley

Fischer, former local MGM booker and now

in another business in Buffalo, here over the

weekend to attend a wedding, gave Filmrow

the once-over just for auld lang syne . . .

Marie Roessel, U-I cashier, spent Christmas

with relatives in Buffalo.

Get a look at Leo Gottlieb's new Chrysler

Bob Stone of the Idol Theatre, Lodi, and

Urban Anderson of the State, Uhrichsville,

were Filnu-ow visitors . . . Bill Twigg, booker

for the Peter Wellman circuit, was the fn-st

out-of-towner in the exchanges the day after

Chi'istmas.

Word was received here last week of the

serious illness of Jack Lefton in Los Angeles

where he has been making his home smce he

retired from the picture business a little over

a year ago. His sons Milton, Duddy and

Ernest are with him.

Stuart Cangney and Jack Gertz say the

Pennsylvania deer ganged up on them so that

their recent hunting trip netted them a good

time but no venison. It being against the

law to shoot the doe, of which they saw

dozens, thev didn't see a single buck Ruth

. . .

Gardinier, Co-Op booker, reports that Santa

Claus beat a wide path to her door and made

it a very men-y Christmas for her.

Carl Scheuch, Monogram, and his wife

spent Christmas in Lindhurst Village with

their daughter Phyllis Anne Olson, who was

young guests, says they consumed 85 pounds

of turkey, not to mention sweet potatoes,

peas, ice cream, cake and candy. Each child

received a shopping bag full of toys and

sweets. And Variety Club members and

friends responded so generously to the call

for toys that there were enough to send back

to Bellaire and Parmadale for the children

who were not able to attend the party. After

the noon dinner, there were motion pictures

and games. Variety wives and daughters

donned aprons and did the serving.

MGM used a skeleton crew the Fridays after

Cliristmas and New Years. It was just as

well, because there was practically nothing

doing on Filmrow the days preceding and following

the holidays . Kranze's

friends were pleased to hear of his new connection

as sales manager for Film Classics.

Kranze left his RKO district manager post

two years ago to join J. Arthur Rank as

assistant sales manager.

Omar Ranney, Piess film editor, is back

from a month's visit of personal interviews

with the top glamor girls and boys of Hollywood

. . . Stop in at the Monogram exchange

and have a look at the beautiful desk lamp

the Monogram crew gave their boss, Nate

Schultz, for Chi-istmas.

Jack Gertz, the premium man, and Stuart

Cangney, manager of the Broadvue Theatre,

took their trusted flintlocks out of storage

and went hunting for deer down Ashtabula

way Goldman, Eagle Lion branch

.

manager, reports that "Red Stallion" opened

at the Palace Theatre, Akron, Christmas day.

The EL Christmas party for employes was

held in the exchange Tuesday.

Milt Mooney, recently elected chief barker

of the Variety Club, is out to put the club

in the black, and he means business .

William S. Shartin, Eagle Lion district manager,

attended a company meeting in New

York recently . . . Ernest Schwartz, president-secretary

of the Cleveland Motion Picture

Exhibitors Ass'n, and Mrs. Schwartz

spent the holidays in Chicago with their

son and daughter.

OLIVER THEATRE

SUPPLY CO., INC.

M. H. FHITCHLE

Manager

23td and Payn* At*du*

Phone: FRospect 6934

cleveiAnd

METRO PREMIUM CO.

BEAUTYWARE PREMIUMS

Mightiest BoxofKce Magnet in the Entire

Premium Field


. . . Testimonial

. . . H.

. . . Warren

. . Nineteen

. . William

. . Alan

. . James

. . Initial

. . John

. .

. .

. .

. .

. .

. . . Joseph

. . . Roxy,

. . Ben

. . M.

. . Mr.

. . Sammy

. . Eddie

. . Flash

. . . Ira H. Cohn died . . . David

. . . Rube

. . Andrew

. . George

. . Grafton,

. . RKO

. .

. .

. . . Roy

. . . The

. . Parkersburg

. . William

. . Sam

. . Charles

. . James

. . James

. . John

. . Werner

. . Casino

. . George

. . Mannie

. . One

. . Harry

. . W.

. .

. .

Reviews of '47 in Pittsburgh Area

. . . Peter

.

.

.

.

Allies . . .

.

.

.

. . .

PITTSBURGH—Flashbacks of events in

as the Lee. Fairmont

Camerlo opened the Elm, Tionesta.

1947 in the Pittsburgh exchange area:

JANUARY

Herbert Leonard Perer married Beatrice

Taper . Williams married Evelyn

Pittsburgh city council sought powers

Federal

Kahn . G. Thomas was named new

broadening sources for revenue Fontaine

manager

. .

revenue department agents were checking local

Altec district .

opened the SRC office in the Clark Bldg.

H. Rankin,

Grove. Pine

area theatres Henry F. "Dad" Faeth died . .

BridgevlUe exhibitor-merchant, observed halfcentury

Grove, damaged by fire.

of successful merchandising

there

James G.

.

dinners given for

Robert V. McCalmont observed

anniversary In the industry

his 30th

added

Balmer and Herman R. Beiersdorf.

a 16mm department in its new exchange

Pittsburgh city council figured a 10 per building which opened at 1809 Blvd. of the

cent admission tax would bring in three million

Conneautville's old opera block

Mrs. Marietta Mc-

William H. Thompson

destroyed by

dollars a:inually . .

Cartney resigned theatre duties at Punxsutawney

fire . . .

named Fourth district secretai-y-treasurer of

lATSE . and Mrs. Frank Raspa, Rives-

Shooting of a robber by Steve

. .

Rodnok jr., Oakmont, uncovered nitroglycerin

ville, observed their silver anniversary in the

theatre business . William Blatt, Lee M.

and thwarted a pay roll robbery

Nikitas Dipson was in Athens

.

E. Conrad

.

and Fred

.

J. Herrington comprised

Allied MPTO legislative committee, and Fred

Stahl, Homestead, found not guilty in discrimination

suit brought by two Negroes A. Beedle served without portfolio.

. , .

John L. Barr purchased the Emlen, Emlenton,

from Joseph T. Birocco. and Barr transferred

APRIL

the Marien, Marienville, to A. A. Wamer-Loew downtown pool dissolved;

Nuhfer . independent exhibitors Loew's acquired the Ritz and Vince Aldert

were ordered by the federal court to produce named manager . J. LaScola returned

Durward

books on flat-rental films, income tax re-

to Paramount. New Castle Coe acquired the Rialto, Daisytown

ports, bank deposits, etc.

FEBRUARY

Southwest section of the League of Third-

SRO manager . . .

Jack Mervis married

Kaliski named

Harry Browarsky died . . .

Lillian Tans.

Class Cities was on record seeking an ad-

Paul Becker acquired the Ohio, northside,

formerly operated by Sam Gould, the house

mission tax . Wieder succeeded Jack

Tucker as RKO exploitation representative

. . . James H. Alexander purchased the A. & S.

Steinberg theatre supply business . . . Lew

Lefton resigned Republic sales duties . . .

Clair "Pap" Hall repossessed the Clarence,

Clarence, from the Kirk brothers . . . Arch

E. "Tommy" Andrews, Emporiiun, died .

George C. Davis planned a new theatre at

Midland . S. Schoch died .

Prank H. Ashbridge announced he would

erect a theatre at Geistown.

Park-In Theatres. Inc.. entered royalty fee

litigation against the Norbert Stern South

Park Drive-In. alleging failure of the local

outdoor theatre company to pay 5 per cent

of the gross for six seasons.

MARCH

George Saittis and WiUiam Pappas leased

the Heights, Grafton Heights, for ten years

. . . Penn, New Castle, and other Monarch

theatres, transferred to Ted Gamble .

Federal revenue investigators uncovered

cases of fraud in theatre operations .

Jerry Veldenzer married Geraldine Cohen.

Charles P. Schwerin died . . . Rudy Covi

transferred the 5erminie, renamed the Central,

to Charles Trozzo . . . U. S. court seized

the books of the Dattola. New Kensington

E. Biordi fought proposals of the

Pennsylvania League of Boroughs which advocated

a home rule law. an admission tax

Cormer died . . . Jim Levine.

Paramount exploitation representative, transferred

to Cleveland .

Eagle Lion

playdate in the area was March 16 and the

^«.

sky named 20th-Fox mideastern division

manager, and Glenn Norris was appointed

being renamed the Sky . floods damaged

district manager, the two succeeding the late

C. E. Peppiatt and Sam Gross Strand,

theatres at Bradford, Youngsville .

. .

Grafton, lease was acquired by the Manos

David N. Green entered antitrust suit against

enterprises Nightingale acquired

the Dixon. Dixonville

15 defendants, seeking damages of $450,000

Ford City, opened by the Serrao

Ken Hoel observed

Harris Amusement

his 20th year with the

family.

companies.

William R.

MAY

Wheat jr., died . . W. A. Habegger

acquired the Lincoln, Warwood, from

Municipal admission tax in Pennsylvania

Lou Padolf . Nash became the new

legislature . . . Irwin "Ike" Sweeney named

proprietor of the Rockne, Rockwood, and

Republic manager, succeeding William Feld

O. H. "Ike" Hechler purchased the Graystone

hotel, Bedford . Steinberg

Leff named

UA manager . Petroplus married

died . enacted a gross sales

Irene Mandros . Grafton, destroyed

tax.

by fire . . . Charles Baron released by

MGM and he joined Eagle Lion as exploiteer

AUGUST

Harris directed theatres reduced prices for

Robinson died . . . Robert C. Wilson

opened the new Rowleeburg. Rowlesburg, juniors and students

W. Va.

Richard A. Rowland died in New York and

named

Grelle

. . . William

MPA representative

returned to exhibition

R. Stich

F.

assistant to

as

Ray Wheeler, manager of the downtown

was buried in Wilkinsbiu-g . . . Distributors

asked more exhibitors to produce books and State H. Fox resigned as manager

records .

of Dr. C. E. Herman's four Carnegie

.

R. Cherry died . . . Mrs.

Mort Fordan died . . . Harry Burnstein named theatres, and Charles E. Herman jr., stepped

W. L. into exhibition . . Leon Reichbliun transferred

. . .

"Cubby" Dunn opened the new Iris, Cochranton.

manager of Penn. Ambridge

the Castle, Castle Shannon, to Paul

with Mark Kirkpatrick manager.

Bronder.

John C. Priburg and Marshall W. Peterson John J. Maloney celebrated his 25th anniversary

with MGM . . Edgar E. Shaffer

announced plans to erect a new theatre at

acquired the Penn Lake. Sandy Lake, from

Union City . . . Victor F. Cuneo died . . .

Maurice "Red" Silverberg married Shirley Ted Perrine . P. Nash married Pat

Darling.

Stui-m . Soltz died . man died

Members of the Pittsburgh industry elected as the result of injuries sustained when a section

the Motion Picture Foimdation's initial panel:

of the ceiling in the Park. Meadville,

M. A. Silver, national trustee; Morrie M. crashed 60 feet into the main audtitorium

WAHOO

America's Finest Screen Game

HOLLYWOOD AMUSEMENT CO.. 831 S. WABASH AVE.. CHICAGO

Finkel. area chairman: Robert F. Klingensmith,

secretary: William J. Blatt, Sam Fineburg.

David Kimelman. James B. Clark. John

H. Harris. Robert S. Coyle. George Notopoulos,

Michael Manos, Fred A. Beedle, Perry

Nathan, Morris Lefko, James H. Alexander,

Lee M. Conrad. Bert M. Steam and George

Sallows. Alternates are F. D. Moore. Harry

;

Feinstein

and Joseph Feldman.

.

.

.

.

. . .

JUNE

Charles Kosco named Buffalo branch manager

for 20th-Pox became the

Funmovie for the summer with Ted Garden

and Walter Gettinger operating C.

"Bill" Jervis died Lund's gas well

gushed in . . Bea and Harvey Emerman

celebrated their 25th wedding anniversary

Lou Gilberts observed

Eastwood

S. Forrest died . . .

their 30th anniversary in Penn Township, mideast's first de lux postwar

theatre opened by Navari Amusements.

Mr. and Mrs. Fred J. Herrington honored

at dinner celebrating their golden wedding,

home rule tax act passed by the

general assembly.

Peter Antonoplos died . . . Film service stopped

by a wildcat .strike of truck drivers . . .

Variety Club Tent 1 had 650 Barkers and 288

associate members . . . C. E. Peppiatt and

Sam Gross killed in a PCA plane which

smashed atop the Blue Ridge mountains near

Leesburg, Va., on a flight from Pittsburgh.

JULY

Dr. A. L. Koontz died . . . Howard G. Min-

floor.

Lynne B. Monroe and Bert Telson died . . .

Frank A. Pi-ice acquired the Finley, Finleyville,

Lou and

from Leon Reichblimi Roberta Hanna

. . .

celebrated their 20th wedding

anniversary and Abe Jaffe

.

and associates purchased the Casino Bldg.

SEPTEMBER

Mrs. John P. Harris died . . . Joe Feeney

acquired the Latona. Bridgeport, W. Va. .

Edgar Moss died . . . Morty Henderson observed

his 20th amiiversary with the Harris

interests . . . Mrs. Lizzie Goldberg died .

Polio was responsible for the closing of a

number of theatres in the area . . . Milton

Levine died Ellek died.

.

George L. Sherkel resigned as burgess at

Houtzdale to give full time to management

of the Sherkel, a Midstate Theatre unit . . .

George Dillon died . . . Federal Judge Guy K.

BOXOFFICE :: January 3, 1948


. . . Robert

. . . McKeesport

. . . Holmes

. . . Frank

. . Mrs.

. . John

. . Admission

. . Wendell

. . Acme

. . Frank

. . George

. . Eight

. . New

. . Moe

. .

1

1

.

.

Eagle .

James Charles

Bard ruled bingo is illegal . . .

Holt celebrated his 40th anniversary in the

show business at Richwood. W. Va. . . . Newton

F. Williams was named branch manager

of National Theatre Supply . Prostinak

acquired the Marsh, Wheeling, from

Michael C. Halm Mary Laskey repossessed

the Strand, Brownsville.

OCTOBER

Grant Bolmer died acquired

physical distribution for Lion . . Samuel

J. Askenase died . . . Vincent J. Corso

opened Star distributing agency, buying and

booking office . . . Mi's. Samuel Bianco died

S. Leiber was named as the new

owner of the New Paramount, Braddock.

Betty Miller, who served under 15 managers

here for old Fox and 20th-Fox, over a

period of 28 years, was released.

Meyer Silverman, pioneer, sold his interest

in the Howard, Baltimore, to Walter Gittinger

. . . Independent exhibitors of the city

area affiliated with Allied increased wages

of projectionists five cents an hour . . . Sam

Rocca died.

NOVEMBER

Sam Fineberg resigned as Monogram manager

and rejoined his former partner James

H. Alexander, RCA theatre equipment distributor

. . . New theatre being built in Erie for

Warners will replace Strand . distributors

entered federal court fraud actions

against the Moody & Dickinson theatres . . .

Manos enterprises given the green light to

build in Monessen . Baldensperger

died . . . Saul "Bud" Silverman died.

Abe Warner named Monogram manager

. . . Elmer T. Falck died . Baden,

Baden, opened by Abraham and Martin Rothstein

. . . John A. Reilly named manager of

uptown Rialto . . . Manos circuit settled percentage

suits.

Sunday motion picture exhibitions were

approved in 20 communities and rejected in

19 political subdivisions. Communities favoring

the opening of theatres on Sunday

were Altoona, Creswick, Clarion, Clymer,

Derry, Ebensburg, Harrison Township, Latrobe,

Leechburg, Manor, McDonald, Natrona,

Rochester. Suterville, Tarentttm, Wampum,

West Tarentum, Baden, Tionesta and Emlenton.

Herb Ochs directed outdoor theatres were

sold to Midwest Drive-In Theatres, Inc. . . .

Morris Berney died . H. Holt

named president of the Allied exhibitor association

of West Virginia . . . Sam Fineburg

was named Variety Club Chief Barker for

1948.

Morris M. Finkel was re-elected president

of the Allied MPTO of W. Pa., to serve a

fourth term.

DECEMBER

Accessories of all distributors acquired by

National Screen when Republic posters were

turned over to that company . . . Cooperative

Theatre Service listed 115 theatre accounts

for buying and booking . . . V. L. "Doc" Wadkins

named Manos circuit district manager

likely to assess amusement

tax.

William R. Evans retired from exhibition

at Osage, W. Va. . tax of 2

cents on each 25 cents or fraction thereof

proposed at Beaver Falls ... A 10 per cent

admission tax was proposed at Harrisburg

Lazzaro leased the Newell, Newell.

Charles E. Warner announced plans for

an amusement center with an outdoor theatre

at Clarksburg, W. Va. . . . Brownsville

council considers an admission tax . . . lATSE

Local 171 re-elected Paul L. Perry, president,

and William H. Thompson business representative

. . . Filmrow Employes Union Fll

named William Brooks president, and Orlando

"Slam" Boyle business agent; Bll

elected Ted Tolley president, and Frank Jay

"Bud" Thomas, business agent.

Charles A. Lynch died . . . Clairton coiuicil

proposed a 10 per cent amusement tax

J. Nalley died . Bell died

.... Pittsbui-gh's 10 per cent admission tax

effective January 1.

DETROIT

Jack Bell of the United Billposting Co. is in

' Ford hospital for a general checkup . .

Dave Idzal, boss of the Fox, rated a

.

twocolmnn

picture spread in Sunday's Free

Press showing his construction unique

of a

synthetic Christmas tree at his home .

Sam Merson of the Amsterdam has been

another victim of the cold epidemic. Sam i.s

managing the house himself now, following

the departure of his brother-in-law, L. M.

Levin, who was manager for a

time.

Victor Lopez Hererra has two names for

his house. It's Aztec in English and Azteca in

Spanish. Jack Barnett. former operator

there, has moved to Washington, still working

in a booth. George Hickox, formerly of

Grand Rapids, has taken over the Aztec

booth . . . George W. Trendle, former UDT

head, resigned as Detroit fire commissioner

after 22 years of service.

.

Julius Peck of Fenton sent the Cooperative

Theatres gang more than a peck of fine

Max and Ann

apples for

Bernbaum

the holidays

moved to a

. .

new apartment at

Outer Drive and Wyoming Chr-istmas day

. . . Al Champagne of 20th-Fox reminisced

over the oldtime holiday celebrations around

the Row . Teitel. owner of the Warfield,

has entered Harper hospital, operator

Walter Bradley reports.

Clair Townsend of Eagle Lion, Joe Lee of

Fox, Jack Zide of Allied, Sid Bowman of

UA, and Ernie Forbes held open house

Christmas eve for friends in the industry.

James A. Jeffress, former manager of the

Seville, has joined the Midwest circuit as

manager of the Garden, replacing Robert

McNamara, who left to go with the J&J Theatres.

Says Radio Giveaways

Can Learn From Theatre

COLUMBUS—The same law of diminishing

returns, or, rather, overexpansion of good

intentions that operated to force local theatre

managers to suspend free dishes is due

to cause radio giveaway programs to curtail

their present splui-ge.

That's the opinion of Johnny Jones, Columbus

Dispatch columnist and former local

theatre manager. Jones, in his youth, managed

the neighborhood Thurmania and Victor

theatres.

"I imagine some of my patrons at the

Thm-mania and Victor will recall how gift

night was operated," he wrote. "We started

off with just one nice dish. Then later we

gave a set of dishes and finally a complete

set of furniture. The prizes got larger and

larger and the profit less and less. Finally

the gift night fell of its own weight.

"The largest gift night ever held in Columbus

was that by Bill Pancake at the

Knickerbocker. Bill used to bring dishes up

by the truckload, gave away more than $1,000

a night. The big wheel was projected on the

screen by means of a trick slide. You held a

ticket and the fun was on. This soon grew

so big it ate up the profits.

"Radio started out with small gifts. Then

the competition started. It reached a climax

with the Miss Hush program. Radio is now

in the same place show business was."

FLOWERS for

Every Occasion

LORENZEN'S

DETROIT'S THEATRICAL FLORIST

TOwnsend 8-6232

16457 Woodward Ave., Detroit 3. Mich.

Looking For Film Row Contacts?

OHice or deslc space aToilobU,

Telephone — eecretarial service —

personal representation.

Box 1005

1009 Fox Bldg., Detroit 1, Mich.

ERNIE

FORBES

214 W. Montcalm

Detroit 1. Mich.

Phone CAdillac 1122

Distributors

for

tho State oi

RINGOLD THEATRE EQUIPMENT CO.

106 Michigan St., N. W.. Grand Rapids 2. Mich.

LONG SIGN CO

MARQUISE SIGNS

MAINTENANCE SERVICE

840 W. Baltimore, Detroit — TR 1-547'

FILM EXCHANGE DRUGS

TVie Showmen's Drug Store

ruga Coemetica Preacriptioi

Peraonal Service irom Two Showmen

MAX BERHBAUM JACK GALLAGHEB

Manager

Pharmacist

Phone CLiiiord 1527, CLifiord 3694


I

24-HOUR

I

AND

. . . Annual

. . Jay

. . James

. .

LOUISVILLE

H state fire marshal regulation prohibiting

parking in front of theatres, churches,

hotels and other public meeting places was

for the showings, and the goodwill created

by the venture was well worth the effort

put forth.

Recent visitors on the local scene included

Jesse Fine. Pi-emier Theatres. Evansville; O.

D. Hopper, Lebanon, Ky.; E. L. Ornstein.

fLASH

THEATRE

Aliid OifUiJuf.

14021 Greenview Rd.

Delioil 23, Mich.

Phone: VErmont 7-3165

SEATS

RECOVERED — REPAIRED ANYWHERE.

BEST WORKMANSHIP. POSITIVELY LOWEST PRICE.

PROMPT SERVICE.

JOHN HEIDT. 1507 W. Kirby, Detroit 8. Mich.

Phone: TYIw 7-8015

EXfflBITORS — PARK FREE AT

MeARTHUR

MOTIOORAPH SERVICE

Phone: CAdiUac 5524

PERYL'S

COSTUMES

UNIFORMS for Entire Theatre Stall.

Special Costumes for All Occasions. Acts and

Special Shows.

Peryl LoMari. Prop. 3737 Woodward

Phone: TEmple 2-3948 Detroit. 1, Mich.

Magazine Subscriptions

The Ideal Gift


For your friends, family and yourself.

Complete periodical service—both trade

I. NAZAR, 1009 Fox Bldg.

Detroit 1, Mich. HA 1100

Marengo: Edwin St. Clair, Lebanon Junction,

Ky.: B. Robertson, Springfield, Ky.: Willard

Gabhart, Harrodsburg, Ky.: Mrs. O. J. Minnix,

London, Ky.: Irwin W. Rau, Leitchfield,

Ky.; Gene Lutes, Frankfort, Ky., and Joe

Lssacs, Cumberland, Ky.

For its Christmas day program,

held

the Rialto

valid by Attorney General Eldon S.

increased its price to 65 Dummit cents ... A

and offere.I

city fireman was overcome

Walt Disney's

by smoke

"Fim and

while combating

Fancy Free" coupled

a blaze that caused

with "Wild Horse Mesa." Also going for tha

several hundred dollars damage to the basement

of the Ben

higher admission was the Strand, with a

Ali Theatre in Lexington.

double bill western starring

Ky. An Roy Rogers and

audience that filled three-fourths of Gene Autry. the former in

the theatre's capacity was

"On the Old

evacuated after

Spanish Trail" and the latter in "Robin

Fire Inspector Earl McDaniel notified the

Hood of Texas." The National

moviegoers

brought in

of the fire. The theatre resumed

"The Exile," coupled with "Bush Christmas."

operation after the fire had been extinguished.