Black Belt Web Marketing.pdf - Costa del Sol

Overview of Web Traffic Concepts
These explanations will help you better understand the traffic concepts discussed in Black Belt
Web Marketing:
Web Traffic: The number of Net users that check out your site. Not "hits", not "impressions"
(Lesson 10), but real live individuals who visit your site. Traffic is comprised of first-time and
repeat visitors. Counting the number of visitors at your site is an excellent way to keep score.
Visitor count tells you how successful your mastery of Black Belt Marketing Plan is.
Web Traffic Techniques: Traffic techniques described in this planning guide make full use of all
available sources for driving traffic to your site. Each is the subject of a lesson:
Registering at search engines (Lesson 2)
Posting announcements (Lesson 3)
Placing classified ads (Lesson 4)
Adding your link to other sites (Lesson 5)
Building a resource database (Lesson 6)
Participating in discussion groups (Lesson 7)
Email marketing (Lesson 8)
Publicizing your site to the media (Lesson 9)
On-line advertising (Lesson 10)
Building for long-term growth (Lesson 11).
Event: Something at your web site that is of interest to audiences.
Target Audience: An online community based on a common interest, skill, beliefs, etc. online
communities that you want to let know about your Web site, product or service are your "target
audiences".
"Hook": An interesting or intriguing way to describe an event that makes an audience and the
media take notice. Much as a newspaper’s headline and news story are meant to catch the public’s
eye, the objective of the "hook" is to catch the attention of Net users and the media.
Web Traffic Specialist: An individual who knows how to use all the methods available for
increasing web traffic; and understands how to develop and implement a Black Belt Marketing
Plan to maximize results from the methods used.
Lesson 1 Pg.3