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Black Belt Web Marketing.pdf - Costa del Sol

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3) For an alternative, consider creating a database of resources in your word processor,<br />

spreadsheet, or database program. These applications permit a more comprehensive<br />

database than your browser.<br />

Exercise 5-2 -- Finding Super Directories for Your Link<br />

A popular way used by many sites to attract a target audience is to build a comprehensive<br />

"super directory" or "mega-directory" of links to related <strong>Web</strong> sites. The sites listed in the<br />

directories provide a convenient, valuable resource for members of that audience. These<br />

directories exist in nearly every field or special interest.<br />

Not only are these directories doing the targeted audiences a favor but they are doing you<br />

one too. They attract the target audience you want to reach. It’s important that you find<br />

these Super Directories and ask that a link to your site be added.<br />

Gui<strong>del</strong>ines for Finding Super Directories Worksheet<br />

1. Begin your search at these sites:<br />

Yahoo -- Follow the links to the Free_for_All_Pages page and select from the<br />

general directories those suitable for your link:<br />

Computers_and_Internet / Internet / World_Wide_<strong>Web</strong> / Searching_the_<strong>Web</strong> /<br />

indices_to_<strong>Web</strong>_Documents / Free_for_All_Pages<br />

Yahoo – Again at yahoo, this time drill down through the directories and<br />

subdirectories to locate special interest Super Directories. Look for keywords in<br />

the title or description such as "Directory", "Resources", "Center", etc.<br />

Search.com – C/Net’s Search.com search multiple search engines simultaneously.<br />

They make it easy for you to continually narrow your search until you have a<br />

manageable list of links.<br />

Infoseek - When your search turns up a couple of likely candidates, click on<br />

"Similar Sites" for other links.<br />

A "Meta-directory of directories" for specific target audiences.<br />

Argus Clearinghouse -- A thorough compilation of resources.<br />

The Info Service (over 21,600 links) - With so many links, including a link to<br />

"mega-directories", you stand a good chance of finding plenty of valuable resources<br />

for your database.<br />

Lesson 5 Pg. 7

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