Black Belt Web Marketing.pdf - Costa del Sol

Sometimes all it takes is a new page or a creative approach to the audience being targeted. The
better job you do finding a niche, the easier it will be to make your site stand out from countless
other sites competing for attention.
Time Is Your Most Valuable Resource
A long time ago I read that if Chinese people started marching four abreast around the world, the
procession would never stop. New generations would keep it going forever. The Internet is like
that. You could spend all day, every day marching from site to site registering, announcing,
placing classified ads, requesting links, sending news releases. The procession of new sites would
keep pace with your ability to find and contact them.
So, a key requirement for having a successful site is to allocate your most valuable resource .....
time. It’s time, not money, that imposes the major limitation on your ability to generate web
traffic. You can spend a few days, a few weeks, a few months or full-time indefinitely promoting
your site. Traffic to your site, especially for a low-budget site, is directly dependent on time spent
promoting it.
Targeted Promotion
Web traffic shouldn’t be measured strictly in quantitative terms. The number of visitors for most
sites isn’t as important as the type of visitors. All sorts of gimmicks could be used to attract
masses of unqualified visitors who will only clog up your site and leave behind nothing of value,
never to return again. Instead, your promotional efforts should be aimed at attracting large
numbers of specific Internet communities who are your prime prospects. These communities are
what will be referred to continually in this planning guide as your "target audiences". Your site
may have one, ten, or twenty targeted audiences depending on what is offered.
Possessed "Net Awareness"
Not having "net awareness" is a double-edge sword. You can get nicked by not knowing what
works and again by not knowing what is acceptable.
Not knowing what traffic techniques are working, or which are working best, hampers your
efforts to increase traffic. Too much of your valuable time resource can be squandered on
activities that produce little in the way of increased traffic.
The flip side of "net awareness" is knowing what is acceptable to net users, commonly called
"Netiquette". Referred to numerous times throughout the planning guide, Netiquette is a "code of
conduct". The Internet community is a touchy group. Easily offended, quick to anger, potentially
revengeful toward those it feels violated "the code". You are well advised to steer clear of traffic
techniques that could get you deep trouble with other net users, unless you know what your
doing. This planning guide will help you steer clear of situations where you risk offending large
numbers of netters.
Lesson 1 Pg.5