Black Belt Web Marketing.pdf - Costa del Sol

3) Yahoo: Either follow links through Yahoo sub-directories or search for a competitor by name
to find others
4) Keyword Search: Search in major search engines by keywords used for registration or at
competitor sites
5) Discussion Groups: Monitor discussion groups where your target audiences hang out
(Exercise 3-7)
Evaluate Competitors’ Internet Presence
6) Primary Objectives: On an Evaluation Form for each competitor site visited, note its objectives,
especially compared to your’s. (Bookmark competitors’ sites.)
7) Revenues: Note the competitors’ source of revenues. Any potential for your site to do the
same?
8) Web Promotions: How are your competitors promoting web traffic -- normally or special
events?
9) Interactions with Visitors: How are competitors interacting with visitor? Are they capturing
visitors’ name and email address?
10) Encouraging Repeat Business: What are your competitors doing to encourage visitors to
return again?
Lesson 6 Pg. 12