Black Belt Web Marketing.pdf - Costa del Sol

Exercise 6-4 – Developing a Database of Promotion Resources
Promoting traffic to a Web site is an on-going project. To do it well, you should always be
ready to check out new resources, research important topics, learn new tools, and try out
new services.
Many web sites have a host of links to information and resources to help you promote your
web site. Such a large audience exists for this type of information that numerous web
marketers and promoters have compiled a super directory of promotion sites. You will be
able to quickly build a substantial promotions resource database from these sites.
This Web Marketing Planning guidebook provides you with a well-rounded education on
how to promote your site but don’t overlook these valuable resources to supplement what
you learn here.
Completing the Worksheet for Developing a Database of Promotion Resources
1. Begin by deciding which aspects of web site promotions are most important to you.
What subjects would you like to know more about? Prioritize the subject so that you
start building your promotions resources database with subjects that are most important
to you. It may help to review the exercises in this guidebook for suggested subjects.
2. This partial list of promotions super directories should provide links to valuable
promotions information for your library but also to more super directories. The links at
these sites should also suggest to your more subjects for your library:
1001 FREE Places to Promote Your Site–Another mega-site with a multitude of valuable stuff.
Website Promoters Resource Center.
All in One Promotions
Larry Chase’s Web Digest for Marketers
Business Compass
Capture valuable information and links found at these sites into your promotion
resources database. Create as many folders or directories, and files as necessary so
that the library is well organized and information is easy to find.
Keyword Searches: Want still more promotions resources? Search using keywords
relating to the subjects you listed in the first step. Tips: try phrasing promotion
subjects in the form of questions. Also add "+FAQ", "+free report", "+white paper".
Lesson 6 Pg. 20