Black Belt Web Marketing.pdf - Costa del Sol

posting for your own use.
Caution: No matter how careful you are about posting only acceptable messages, once in
awhile you’ll get "flamed" Somebody will take offensive to your posting and
chide you for it. This is only natural. It happens to everyone who is active on the
net. Don’t worry about a few flames. The potential benefits from significant
increases in traffic outweigh a few negative responses. If you feel that your
message is justified, be ready to defend yourself in a follow-up posting. Only if
you receive what you consider to be too many negative responses and don’t have a good
defense, should you re-evaluate your approach, or at least, rethink the type of message
that drew the negative attacks.
Completing the Planning Acceptable Postings Worksheet
The worksheet is designed to help you brainstorm valid reasons for posting to the
newsgroups on your priority list (Exercise 7-2).
1.Complete a worksheet for each discussion group on your priority list.
2.Record the current threads in the discussion group in the middle column.
3.Using the acceptable types of postings in column one and the current threads in column
two, apply creative brainstorming to coming up with possible postings that you could
make to each discussion group without violating "Netiquette".
4.Indicate the ideas in column three with the best potential in the most important
discussion groups.
Exercise 7-4 – Joining in on Group Discussions
A plan for posting is now in place. After evaluating and choosing from a list of possible
discussion groups to join and deciding on the types of messages to post in each, the next
step is to draft the messages. Most messages should be slanted specifically for the group in
which it is being posted rather than a generic message for all groups. This will improve the
responses to your postings.
Fortunately, messages for posting in discussion groups aren’t like novels. Not a lot of
writing skill is required. You should, unlike too many posters, take minimum precautions to
see that your messages are free of spelling errors, typos, and grammatical errors. Draft your
message in a word processor that checks spell and grammatical errors. Then copy and paste
it into your newsreader program if it’s going to a newsgroup or in your email program if to
a mailing list. Have someone else proofread it before posting.
Lesson 7 Pg. 14