Black Belt Web Marketing.pdf - Costa del Sol

guest books also offer an innocuous way to add names to your database. Simply give
signers an option to sign up, or rather, not to sign up. The default check box is "sign me
up" or "subscribe me". Visitors can un-check the box if they don’t want to be added to
your mailing list.
Feedback form: Specifically invite visitors to offer their suggestions, criticisms, opinions. While
they are taking this opportunity to interact, offer to sign them up for updates, etc. At least
as much creativity and energy should be put into how to legitimately acquire an e-mail
contacts database as into web design and promotions.
Completing the Planning How to Get Visitor Sign Ups
This worksheet will help you plan how to encourage visitors to add their name, e-mail
address, and whatever other information you want to your mailing list. The purpose of this
exercise is to creatively consider how you would use each method for encouraging sign-ups.
Also consider combinations of methods, such as surveys and contests. Upon completion of
this worksheet, you should have many ideas for how to begin capturing names for your
mailing list:
1.Free Reports: Offering free reports that interest your target audience is an effective way
to get names for your list. Ideally, the subject of the report is one that you want to learn
as well as your intended audience. The report should enhance the contents of your web
site as well. Begin brainstorming ideas for a report that you are most interested in
learning. Next, add to your list subjects that you think would interest your audience.
2.Newsletter or E-zine: Getting people to subscribe to a newsletter or e-zine is another
technique for building a mailing list. Add a Web page to describe your newsletter.
Encourage subscribers by promising that your newsletter will subjects as those listed on
the Exercise 8-1 worksheet. Brainstorm which subjects would be suitable for your
newsletters and for encouraging subscribers.
3.Announcements: If visitors are interested in activities at your web site, they will sign up
to receive announcements regarding new products or services, new developments,
updates, etc. Consider the types of announcements you could send to your mailing list
for current and future events.
4.New Developments: Consider what new developments would be helpful for encouraging
visitors to add their name to your mailing list.
Lesson 8 Pg. 6