Black Belt Web Marketing.pdf - Costa del Sol

of Net users:
Get the individual’s permission to add their name to your list.
Immediately remove a name when requested to
Send only to target audiences, not indiscriminately
Don’t sell or rent your list to others. You’ll get blamed for the resulting junk e-mail.
Keep your list secure and confidential.
Don’t use the list for any reason other how you induced a person to sign up.
The necessary precautions should be taken before sending e-mails to your list or you risk
doing more harm than good:
Make sure the right message is aimed at the right list
Include valuable information in your e-mail
Check carefully for spelling and grammatical errors
Be sure that the correct signature is attached
Make sure that links in your e-mail work for those users who have e-mail software
that recognizes URLs and e-mail addresses.
Verify that there aren’t any formatting snafus such as no line wrapping,
non-standard characters, non-proportional fonts.
Publishing a newsletter or e-zine is an easy, effective way to generate a lot of interest in your web
site. These can be supplemented with bulletins between issues that announce major events.
A newsletter can cover many different subjects all of which encourages web traffic and/or
promotes your product or service:
Describe new events and contents at your site
Announce new products and upgrades
Lesson 8 Pg. 33