Black Belt Web Marketing.pdf - Costa del Sol

subject for your press release. Try combining ideas:
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4) Compelling Headline: Write several possible headlines -- 12 words or less:
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5) Be Concise: Review each draft specifically for the purpose of eliminating unnecessary
words and combining ideas into fewer sentences.
6) How Benefit Audience: Try to incorporate audience benefits in your release:
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7) Use Quotes: Round up positive quotes from officers and satisfied customers. Find likely
candidates in each group and help them come up with something positive, interesting, and
supports the paragraph’s topic sentence.
8) Summarize Site Contents: What other site contents or features do you want to note in your
Lesson 9 Pg. 17