Black Belt Web Marketing.pdf - Costa del Sol

mention your site and/or link to it.
2.Search Archives: Visit each medium or the ones you are most interested in and search
their archives by your site’s name. Bookmark the archive page into a Media Archives
folder so that in the future this won’t be so time consuming.
3.Tracking Service: Consider a tracking service to monitor the media for you.
Excite News Tracker:. Excite offers a free service that scans over 300
online news sources for free on-line articles. You can select subjects and
keywords for a personal sub-menu.
NewsPage:. This interactive news service scans more than 630 sources to
find the most relevant articles on 2,500 topics.
Electric Library: The Electric Library has archives of more than 150
full-text newspapers, 1,000 full-text magazines and nine international
newswires. It’s a valuable research tool. You may want to take advantage
of their free two-week trial period. After that the charge is $9.95 per
month.
Dow Jones News/Retrieval: It’s CustomClips(r) feature scans more than
2600 media outlets for $29.95 set-up fee; $19.95 per month, and $2.95 per
article. Headlines are free.
Markwatch:. Perhaps overkill, this service not only monitors the web but
all newsgroup posts, and the InterNIC domain registration database for
references to brands, products, trademarks and other properties. $895 per
year.
Luce Online: This service accesses full text stories from over 125
newspapers, 22 wire services and 350 magazines for $195 per month plus
clipping fees.
EWatch: Got the budget for a major monitoring job? This service offers
comprehensive tracking of what is being said in cyberspace about your
company or product. The cost is $295 per month plus clipping fees.
Luce Press Clippings. For a monthly charge plus clipping fees, this off-line
clipping service covers over 15,000 media outlets including; U.S. daily and
weekly newspapers, trade and consumer magazines, major wire services
and affiliate coverage of major press in 81 foreign countries.
Lesson 9 Pg. 31