Black Belt Web Marketing.pdf - Costa del Sol

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idea with an audience benefit idea. Consider different hooks for different audiences. The next step is to begin developing a Black Belt Marketing Plan based on the three best components – the event, a target audience, and hook – chosen from the last three exercises. Worksheet for Exercise 1-5 Possible Hooks Describe an event that is unique and meaningful ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Relate the event to something in the news. ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Describe an event that is exciting ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Describe the event in "best" or "first" terms ____________________________________________________________________________ ____________________________________________________________________________ Lesson 1 Pg.16
____________________________________________________________________________ ____________________________________________________________________________ Announce the event as something that affects the audience ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Describe the event as a solution to a problem the audience faces ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Describe the event as an impressive success story ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Get an expert or celebrity involved. ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Exercise 1-6 -- Implementing Your Web Traffic Plans Lesson 1 Pg.17
Page 1 and 2: Self-Learning Self Learning Guide a
Page 3 and 4: Lesson 6 - Developing a Database of
Page 5 and 6: What Is "Black Belt Web Marketing"?
Page 7 and 8: How to Use Our Guide A Black Belt M
Page 9 and 10: Lesson 1 - Developing a Black Belt
Page 11 and 12: Overview of Web Traffic Concepts Th
Page 13 and 14: Sometimes all it takes is a new pag
Page 15 and 16: Persistence Persistence means to co
Page 17 and 18: Exercise 1-2 -- Introducing the Web
Page 19 and 20: A contest A FAQ A report or white p
Page 21 and 22: _____________________________ Local
Page 23: __________________________ ________
Page 27 and 28: Participating in discussion groups
Page 29 and 30: Completing the Web Traffic Plan Ele
Page 31 and 32: Lesson Objectives Upon completion o
Page 33 and 34: Understanding the Registration Proc
Page 35 and 36: you aren’t the one responsible fo
Page 37 and 38: descriptive text inside your site,
Page 39 and 40: ___________________________________
Page 41 and 42: 6. City: City of residence for the
Page 43 and 44: 3. What keywords do competitors use
Page 45 and 46: Write and Rewrite Another considera
Page 47 and 48: 4. Prepare a 25-word draft: _______
Page 49 and 50: Quality of the Site: I imagine that
Page 51 and 52: Netcreation’s Postmaster2 = http:
Page 53 and 54: the Change Form instead of the Add
Page 55 and 56: 9. Magellan (http://www.mckinlye.co
Page 57 and 58: Re-register to Reflect New Content
Page 59 and 60: To prepare the page for registratio
Page 61 and 62: Magellan More 4-star search engines
Page 63 and 64: Lesson 3 Objectives Upon completion
Page 65 and 66: What Makes an Announcement Work? An
Page 67 and 68: Type of Information Found in Signat
Page 69 and 70: "Puzzled by Pathetic Web Traffic???
Page 71 and 72: more. Announcing is a lot like regi
Page 73 and 74: You will find a number of suitable
Page 75 and 76:
comp.infosystems.www.misc misc.crea
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Exercise 3-5 -- Targeting Special I
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Other keywords: _______________ ___
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Add a personal touch to the body Of
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(Newsgroups) (Mailing Lists) Lesson
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With 10,000 or more subscribers Wit
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9. After a suitable waiting period,
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Lesson 4 - Increasing Web Traffic w
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Classified Ads as a Way to Increase
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The description should be written i
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Exercise 4-2 -- Selecting Sites for
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Many of the techniques for maximizi
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4.Test the offering used to entice
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Worksheet for Exercise 4-4 Recordin
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To improve the odds of your classif
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Lesson Objectives Upon completion o
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Steps in a Link Campaign An aggress
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2.Separate book marked resources yo
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1001 FREE Places to Promote Your Si
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Similar Sites Directories Found wit
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7. Be prepared to tell the director
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Exercise 5-5 - Requesting Links at
Page 119 and 120:
Guidelines for Requesting Another S
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If you have a product or service up
Page 123 and 124:
Compiling a super directory is not
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Exercise 5-8 - Recapping Ideas in T
Page 127 and 128:
Lesson 6 - Developing a Database of
Page 129 and 130:
Worksheets for Lesson 6 Evaluation
Page 131 and 132:
Exercise 6 -1 - Evaluating Other Si
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has any potential for your own site
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1.Known Competitors: Start with a l
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to have a greater number of links p
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11) Valuable Contents: What valuabl
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Completing the Worksheet for Findin
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2.Super Directories: List informati
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4.Ask Discussion Groups: Post quest
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Continue to add to this database. N
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Show imagination and creativity: Ok
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URL Spider's Best of the WebForm Wi
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Being selected as a "cool" or "hot"
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In this lesson you will: Lesson Obj
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Requirements for Profitable Partici
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Exercise 7-2 -- Evaluating Which Di
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discussions. A nice feature at this
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Announce a Publication: Net users l
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Exercise 7-3 -- Planning to Partici
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posting for your own use. Caution:
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To post your message in a mailing l
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4.Note the date published. If after
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threads are. Draft acceptable messa
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Upon completion of this lesson you
Page 177 and 178:
Exercise 8-1 -- Building Your Email
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guest books also offer an innocuous
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Events at site Announcements Achiev
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It is probably a better choice than
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Bring list management in-house only
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Formatting: Test to see that your e
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Describe new events and contents at
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Yahoo: Look for places to announce
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Compare your newsletter to these gu
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7. Add your newsletter to super dir
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Note your ideas for personalizing y
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the first step toward establishing
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Many types of autoresponders are av
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cluttered with unwanted e-mail. Som
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Receive important announcement Noti
Page 207 and 208:
Conduct special promotions Promote
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information about un-subscribing, s
Page 211 and 212:
Lesson 9 -Publicizing Your Site to
Page 213 and 214:
Worksheets for Lesson 9 Worksheet f
Page 215 and 216:
The traditional press release used
Page 217 and 218:
Decide on the message: The message
Page 219 and 220:
Exercise 9-2 - Making Your Site Mor
Page 221 and 222:
Worksheet for Exercise 9-2 Planning
Page 223 and 224:
7. Reviewer’s Guide: You may be a
Page 225 and 226:
Quotes Are a Good Idea: A good rule
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subject for your press release. Try
Page 229 and 230:
11) Where to Study Other Releases f
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Off-Line Sources: addition to the m
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Also, continue to maintain your lis
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Regional Media: Oftentimes local ne
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1. Subject Lines: Catching a journa
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___________________________________
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mention your site and/or link to it
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eleases takes practice. Persistence
Page 245 and 246:
___________________________________
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web. Internet News Bureau: Best for
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Summarize what other pages or featu
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Lesson 10 -- Advertising Online Les
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Worksheets for Lesson 10 Worksheet
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service, and monitor number of visi
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One of the biggest advantages of on
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9.Plan and test special offers or i
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Cryptic Message: Did you ever click
Page 263 and 264:
10.Change Banners Frequently: Havin
Page 265 and 266:
etter understanding of how to read
Page 267 and 268:
four-star search engines at http://
Page 269 and 270:
Directrix Advertising -- http://www
Page 271 and 272:
Early Testing Stages of Your Advert
Page 273 and 274:
Exercise 10-5 - Tracking the Effect
Page 275 and 276:
Guidelines for Tracking the Effecti
Page 277 and 278:
2. Install Auditing Tools: Be ready
Page 279 and 280:
Exercise 10-7 - Trying Banner Ad Ex
Page 281 and 282:
Questions to Ask Before Committing
Page 283 and 284:
For larger mailings to general audi
Page 285 and 286:
Where to Find Sponsorship Opportuni
Page 287 and 288:
Exercise 10-9 -- Using Off-Line Adv
Page 289 and 290:
A clever, cryptic message can incre
Page 291 and 292:
Survey visitors to your site. Major
Page 293 and 294:
Product manuals Company newsletters
Page 295 and 296:
Lesson 11 Objectives Upon completio
Page 297 and 298:
Exercise 11-3 -- Leveraging Popular
Page 299 and 300:
View Possible Events as Subject for
Page 301 and 302:
Note: For those of you to whom it i
Page 303 and 304:
Marketing ideas sometimes from comp
Page 305 and 306:
gaining on you. Reputations can be
Page 307 and 308:
Appendix A - Glossary of Terms Appe
Page 309 and 310:
CPM also Cost per thousand The cost
Page 311 and 312:
Majordomo A popular list server tha
Page 313 and 314:
World Wide Web A hypertext-based sy
Page 315 and 316:
Promotion Software 123Promote! Prom
Page 317 and 318:
Discussion Group Resources Exposure
Page 319 and 320:
Media Resources http://www.gugerell
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Direct Contact Publishing's media g
Page 323 and 324:
A Morgan Stanley report on the stat
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Rank This Tests top search engines
Page 327 and 328:
Tom Steinert, Inter@ctive Week, tom
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CNet--Net editor, Jeff Pelline Web
Page 331 and 332:
DBMS, 73647.2767@compuserve.com BBS
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The Business Journal, pdxbj@telepor
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Newspapers Associated Press Online,
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Daytona Beach News-Journal, 74142.1
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Portales News-Tribune, pnt4481@aol.
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The Riverfront Times, rft@plink.gei
Page 343 and 344:
Jonathan,Miller,The Sunday Times,co
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you’ve used in the past returns a
Page 347 and 348:
The web is getting so vast, it’s
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Guidelines for Completing the Prese
Page 351 and 352:
B. Key Words Used for Registration
Page 353 and 354:
V. Linkage Campaign A. Directories
Page 355 and 356:
B Newsgroups (Identify the newsgrou
Page 357 and 358:
D. Results of Media Campaign (Ident
Page 359 and 360:
C. Future Implementation (list what
Page 361 and 362:
5.Put what you learn in the proper
Page 363 and 364:
3) Free Email Create an e-mail web
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21) Interview a celebrity If you in
Page 367 and 368:
already put together a quality semi
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easy, step-by-step format how to su
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(800)724-7900 68) Host forums Creat
Page 373 and 374:
Dear Netrepreneur, - Another Resour
Page 375 and 376:
There's something here for everyone
Page 377 and 378:
- Another Resource To Help Your Bus
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Black Belt Web Marketing.pdf - Costa del Sol

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