Black Belt Web Marketing.pdf - Costa del Sol

3.How many clients does the company serve? The more clients, the more sites will host
your banner ad.
4.Who administers the rotation of ads and sees that your ad is delivered to the right host sites.
This is a headache you don’t need. The more active your participation is required, the less
appealing working with a company should be.
5.Will you get any help your banner ads design? Some banner companies will help with ad design
by providing valuable, experienced feedback, and worthwhile suggestions. This can be a
big help in avoiding disastrous results. It also minimizes the risk that your site won’t be
saddled with somebody else’s poorly-designed banner.
6.Will you get meaningful traffic reports? It’s important that you get accurate information
about how effective your banner ads are so that you can make intelligent decisions in
the future.
Worksheet for Exercise 10-7
Considering Banner Ad Exchanges, Networks, Auctions
1.If you feel you must turn seek help placing your banner ads, check this source for link
exchanges:
2.These sites link to plenty of help organizations anxious to help you with banner advertising:
LinkExchange the biggest and most popular.
These are super directories of organized banner programs:
http://www.netrus.net/users/victoria/banners.
http://www.adresource.com/silink2.htm
http://www.ca-probate.com/filelist.htm
Lesson 10 Pg. 30