Black Belt Web Marketing.pdf - Costa del Sol

Exercise 10-9 -- Using Off-Line Advertising to Boost Traffic
The subject of this lesson may be about online advertising but that doesn’t mean that you
should overlook off-line advertising. Traditional off-line nicely complement on-line ones.
They too will increase traffic to your site.
Your URL should be added to off-line methods used to promote your company. These include:
Product catalogs
Business cards
Letterhead stationery
Brochures
Financial statements
Investor information
Product information
Product manuals
Company newsletters
Trade journals articles
Print, radio, TV advertisements
Notice how finally companies are starting to realize the benefits of mentioning their web
sites off-line. You see URLs in TV commercials, cereal boxes, magazine ads, etc. Don’t
overlook every opportunity to put your URL out before the public, particularly off-line
locations for your target audiences. Many of the web traffic techniques described here have
an off-line counterpart that should also be used.
Necessary experience to position yourself to create a successful campaign.
The two most common methods of advertising on-line are:
Graphic banner ads
Sponsored content such as mailing lists and newsletters
Lesson 10 Pg. 37