Black Belt Web Marketing.pdf - Costa del Sol

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Lesson 11 – Achieving Long-Term Success Lesson Objectives Exercise 11-1 – Analyzing Traffic Patterns Exercise 11-2 – Finding New Niches and New Target Audiences Exercise 11-3 – Leveraging Popular Web Pages Exercise 11-4 – Creating "Events" to Generate Web Traffic Exercise 11-5 – Leveraging New Web Content for Maximum Results Exercise 11-6 – Generating Repeat Visits Exercise 11-7 – Keeping Pace with Technology Exercise 11-8 – Achieving "Resource" Status for Your Site Exercise 11-9 – Allocating Time for Maintaining the Status Quo Exercise 11-10 – Reviewing This Guide Regularly Lesson 11 Pg. 1
Lesson 11 Objectives Upon completion of this lesson you will: Understand the importance of tracking where your visitors come from and which of your pages are most popular Understand the importance of seeking out new niches and audiences for promoting your web site Learn how to leverage your popular pages by creating new pages and new products that benefit from their popularity Understand the importance of creating a succession of web "events" to increase traffic over the long term Learn what you can do to leverage new content in order to reap maximum benefit from your efforts Learn what you can do to encourage repeat visitors Understand the importance of keeping up with the latest technology and trends Learn the importance of evolving your site into a "resource" site that will be appreciated by target audiences Understand the importance of allocating a portion of your time to preserve the value of what you’ve accomplished so far Understand the benefits from reviewing this planning guide periodically for more ideas for increasing web traffic. Lesson 11 Pg. 2
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Self-Learning Self Learning Guide a
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Lesson 6 - Developing a Database of
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What Is "Black Belt Web Marketing"?
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How to Use Our Guide A Black Belt M
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Lesson 1 - Developing a Black Belt
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Overview of Web Traffic Concepts Th
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Sometimes all it takes is a new pag
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Persistence Persistence means to co
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Exercise 1-2 -- Introducing the Web
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A contest A FAQ A report or white p
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_____________________________ Local
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__________________________ ________
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___________________________________
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Participating in discussion groups
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Completing the Web Traffic Plan Ele
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Lesson Objectives Upon completion o
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Understanding the Registration Proc
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you aren’t the one responsible fo
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descriptive text inside your site,
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6. City: City of residence for the
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3. What keywords do competitors use
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Write and Rewrite Another considera
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4. Prepare a 25-word draft: _______
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Quality of the Site: I imagine that
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Netcreation’s Postmaster2 = http:
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the Change Form instead of the Add
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9. Magellan (http://www.mckinlye.co
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Re-register to Reflect New Content
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To prepare the page for registratio
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Magellan More 4-star search engines
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Lesson 3 Objectives Upon completion
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What Makes an Announcement Work? An
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Type of Information Found in Signat
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"Puzzled by Pathetic Web Traffic???
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more. Announcing is a lot like regi
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You will find a number of suitable
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comp.infosystems.www.misc misc.crea
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Exercise 3-5 -- Targeting Special I
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Other keywords: _______________ ___
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Add a personal touch to the body Of
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(Newsgroups) (Mailing Lists) Lesson
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With 10,000 or more subscribers Wit
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9. After a suitable waiting period,
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Lesson 4 - Increasing Web Traffic w
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Classified Ads as a Way to Increase
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The description should be written i
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Exercise 4-2 -- Selecting Sites for
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Many of the techniques for maximizi
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4.Test the offering used to entice
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Worksheet for Exercise 4-4 Recordin
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To improve the odds of your classif
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Lesson Objectives Upon completion o
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Steps in a Link Campaign An aggress
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2.Separate book marked resources yo
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1001 FREE Places to Promote Your Si
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Similar Sites Directories Found wit
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7. Be prepared to tell the director
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Exercise 5-5 - Requesting Links at
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Guidelines for Requesting Another S
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If you have a product or service up
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Compiling a super directory is not
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Exercise 5-8 - Recapping Ideas in T
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Lesson 6 - Developing a Database of
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Worksheets for Lesson 6 Evaluation
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Exercise 6 -1 - Evaluating Other Si
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has any potential for your own site
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1.Known Competitors: Start with a l
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to have a greater number of links p
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11) Valuable Contents: What valuabl
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Completing the Worksheet for Findin
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2.Super Directories: List informati
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4.Ask Discussion Groups: Post quest
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Continue to add to this database. N
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Show imagination and creativity: Ok
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URL Spider's Best of the WebForm Wi
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Being selected as a "cool" or "hot"
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In this lesson you will: Lesson Obj
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Requirements for Profitable Partici
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Exercise 7-2 -- Evaluating Which Di
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discussions. A nice feature at this
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Announce a Publication: Net users l
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Exercise 7-3 -- Planning to Partici
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posting for your own use. Caution:
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To post your message in a mailing l
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4.Note the date published. If after
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threads are. Draft acceptable messa
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Upon completion of this lesson you
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Exercise 8-1 -- Building Your Email
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guest books also offer an innocuous
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Events at site Announcements Achiev
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It is probably a better choice than
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Bring list management in-house only
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Formatting: Test to see that your e
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Describe new events and contents at
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Yahoo: Look for places to announce
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Compare your newsletter to these gu
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7. Add your newsletter to super dir
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Note your ideas for personalizing y
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the first step toward establishing
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Many types of autoresponders are av
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cluttered with unwanted e-mail. Som
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Receive important announcement Noti
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Conduct special promotions Promote
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information about un-subscribing, s
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Lesson 9 -Publicizing Your Site to
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Worksheets for Lesson 9 Worksheet f
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The traditional press release used
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Decide on the message: The message
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Exercise 9-2 - Making Your Site Mor
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Worksheet for Exercise 9-2 Planning
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7. Reviewer’s Guide: You may be a
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Quotes Are a Good Idea: A good rule
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subject for your press release. Try
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11) Where to Study Other Releases f
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Off-Line Sources: addition to the m
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Also, continue to maintain your lis
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Regional Media: Oftentimes local ne
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1. Subject Lines: Catching a journa
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___________________________________
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mention your site and/or link to it
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Page 247 and 248: web. Internet News Bureau: Best for
Page 249 and 250: Summarize what other pages or featu
Page 251 and 252: Lesson 10 -- Advertising Online Les
Page 253 and 254: Worksheets for Lesson 10 Worksheet
Page 255 and 256: service, and monitor number of visi
Page 257 and 258: One of the biggest advantages of on
Page 259 and 260: 9.Plan and test special offers or i
Page 261 and 262: Cryptic Message: Did you ever click
Page 263 and 264: 10.Change Banners Frequently: Havin
Page 265 and 266: etter understanding of how to read
Page 267 and 268: four-star search engines at http://
Page 269 and 270: Directrix Advertising -- http://www
Page 271 and 272: Early Testing Stages of Your Advert
Page 273 and 274: Exercise 10-5 - Tracking the Effect
Page 275 and 276: Guidelines for Tracking the Effecti
Page 277 and 278: 2. Install Auditing Tools: Be ready
Page 279 and 280: Exercise 10-7 - Trying Banner Ad Ex
Page 281 and 282: Questions to Ask Before Committing
Page 283 and 284: For larger mailings to general audi
Page 285 and 286: Where to Find Sponsorship Opportuni
Page 287 and 288: Exercise 10-9 -- Using Off-Line Adv
Page 289 and 290: A clever, cryptic message can incre
Page 291 and 292: Survey visitors to your site. Major
Page 293: Product manuals Company newsletters
Page 297 and 298: Exercise 11-3 -- Leveraging Popular
Page 299 and 300: View Possible Events as Subject for
Page 301 and 302: Note: For those of you to whom it i
Page 303 and 304: Marketing ideas sometimes from comp
Page 305 and 306: gaining on you. Reputations can be
Page 307 and 308: Appendix A - Glossary of Terms Appe
Page 309 and 310: CPM also Cost per thousand The cost
Page 311 and 312: Majordomo A popular list server tha
Page 313 and 314: World Wide Web A hypertext-based sy
Page 315 and 316: Promotion Software 123Promote! Prom
Page 317 and 318: Discussion Group Resources Exposure
Page 319 and 320: Media Resources http://www.gugerell
Page 321 and 322: Direct Contact Publishing's media g
Page 323 and 324: A Morgan Stanley report on the stat
Page 325 and 326: Rank This Tests top search engines
Page 327 and 328: Tom Steinert, Inter@ctive Week, tom
Page 329 and 330: CNet--Net editor, Jeff Pelline Web
Page 331 and 332: DBMS, 73647.2767@compuserve.com BBS
Page 333 and 334: The Business Journal, pdxbj@telepor
Page 335 and 336: Newspapers Associated Press Online,
Page 337 and 338: Daytona Beach News-Journal, 74142.1
Page 339 and 340: Portales News-Tribune, pnt4481@aol.
Page 341 and 342: The Riverfront Times, rft@plink.gei
Page 343 and 344: Jonathan,Miller,The Sunday Times,co
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you’ve used in the past returns a
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The web is getting so vast, it’s
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Guidelines for Completing the Prese
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B. Key Words Used for Registration
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V. Linkage Campaign A. Directories
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B Newsgroups (Identify the newsgrou
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D. Results of Media Campaign (Ident
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C. Future Implementation (list what
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5.Put what you learn in the proper
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3) Free Email Create an e-mail web
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21) Interview a celebrity If you in
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already put together a quality semi
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easy, step-by-step format how to su
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(800)724-7900 68) Host forums Creat
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Dear Netrepreneur, - Another Resour
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There's something here for everyone
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- Another Resource To Help Your Bus
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