Black Belt Web Marketing.pdf - Costa del Sol

CPM also Cost per thousand
The cost to the advertiser per 1000 banner impressions. If the CPM cost is $30, the advertiser
pays the host site $30 for every 1000 times the banner ad appears. A variation is "CPTM",
which is the cost per targeted thousand impressions.
Dial-up
A connection to a computer made by calling it up over a telephone line.
Discussion Group
As used in this planning guide, an electronic forum or message board where members of an
online community exchange views, ask and answer questions on a specific topic. Two types of
discussion groups: newsgroups (see "Newsgroups") and mailing lists (see "Mailing Lists").
Download
Transfer of a file from a remote or distant computer to yours, most commonly via the World
Wide Web or File Transfer Protocol ("FTP").
Event
An occurrence at your web site that you hope is significant enough to interest target audiences
in visiting.
E-zine
An electronic magazine, usually published on the Internet’s World Wide Web or e-mailed to
subscribers. Also called "Zine".
FAQ
A list of frequently asked questions and their answers. Many newsgroups and mailing lists
maintain FAQs to describe what is an acceptable posting.
Flame
A hostile, often personal attack, against the writer of a newsgroup posting, usually someone
who has violated "Netiquette". Flames are a too-common occurrence on the Internet. People
who post flames are often called "flamers".
Appendix pg.3