Black Belt Web Marketing.pdf - Costa del Sol

3) Free Email Create an e-mail web site and offer your target audiences free email
in return for permission to include sponsor ads on each e-mail
sent. This requires substantial eligible audiences. Also consider
adding valuable content so that e-mailers look forward to visiting
your site for more than just e-mail.
4) Training Expo Are you in a field that has substantial training requirements?
Consider sponsoring a training expo. Invite trainers, related
software and product developers to participate. Create online the
equivalent of an off-line training program. Such an event would be
easy to work up a Web Marketing Plan for and attract favorable
recognition for your site.
5) Jobs fair Are you in a field with active job seekers and recruiters? Sponsor a
jobs fair where you compiled list of job and contract openings in
your industry or field. Easy to do. Search large jobs newsgroups
like misc.jobs.offered.
6) Supplement printed
publications Offer publishers and authors web content to supplement
publications aimed at your target audiences. The site can earn
commission on sales of the publication, promote a related service or
product, or generate ad revenues.
7) E-mail reminders Offer free e-mail reminders to visitors. They enter events they want to be
reminded of. Your e-mail reminders will include in addition to the reminder
requested, promotional wording about your site or services.
8) Publish coupons Offer visitors to your site coupons if they sign up for them. The
coupons could offer free products or a discounts. You could create
a partnership with another web site by honoring each other’s
coupons on products.
9) Award recognition Think of reasons why another site would be eager to display your
logo and a link to your site: "Site of the Week", "Best Site", etc.
Identify sites for your target audiences and announce your
selection. Even solicit nominations from audiences.
10) E-mail Updates Encourage visitors to sign up for e-mail updates about events
occurring at your site. Each change at your site triggers another
reminder of your site to past visitors and gives them a reason to
return. Consider offer something of value for sign-ups such as a
discount, free information, etc.
Appendix pg.57