Black Belt Web Marketing.pdf - Costa del Sol

value: logo, banner ads, home page graphic, rendering of your
product, home office, etc. Award prizes, grant recognition, link to
participants. Invite visitors to vote and/or comment, publish results.
44) Create Biographical
Page Identify somebody important in your field: visionary, leader,
innovator. Create a web page devoted to the individual’s
background, accomplishments, impact on events and developments
in the field.
45) Chronicle Events Track developments of an important event such as new technology
with a time line, descriptions, photos, links, archive, sound, video,
etc.
46) Publish FAQ Anticipate possible questions in your field, or about your site or
product. Publish a FAQ. New users appreciate FAQs. It may even
reduce customer service and Help desk requirements. Be sure to
register it at FAQ Finder.
47) Planning Aid Does your field involves projects and extensive planning. Create a
planning page that helps visitors develop a plan. Provide
worksheets, guidelines, checklists, step-by-step instructions. Also
offer supplement resources that will help in the development and
implementation.
48) Monitor Events Keep track of important event in your field, or of major interest to
net users, and e-mail updates to those who sign up to be notified.
Also consider keeping an activities calendar. The event could be
anything from product development to progress on a congressional
bill. If you get a good response, monitor multiple events.
49) Events Calendar Can’t find a good events calendar in your field to promote your
seminar, product introduction, workshop? Create your own. Invite
your audiences and other sites to contribute their events.
50) Geographical Map Is geographical locations important to your product or service, or
to your audiences. Consider providing maps that would interest
users: branch, outlet or important locations. Supplement with
information such as contact information, product availability, etc.
51) Task Instructions How-to content is especially appreciated by Netizens. Identify
common, but challenging tasks your audience faces and explain in
Appendix pg.62